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Online Marketing

6.2 : Accessing data in Google Analytics

They see via Google Analytics Google Analytics is important because what it shows you and tells you is what people have done once they’ve clicked on that pay-per-click link.

It can tell you where people have come from both in terms of a previous site and if it’s from Google itself, the search terms have been using to find you, but also what country and potentially, if you’re lucky in cases of the US and other areas. Potentially can get down to a region. What you should be learning from Google Analytics is about what your buyer persona expects from you when they land at your website.

This means that you can find from Google Analytics how long they’ve looked at your particular page. How many pages they may have traversed to go beyond on your website or whether they just bounce straight back to Google? In other words, they didn’t find what they were. Looking for. All of this tells you a lot about the content that you’re presenting as part of your pay-per-click advertising to your buyer persona.

We use Google Analytics by logging in you know, on a daily basis. We change the goals that are on our website, depending on the strategies and the different marketing activities that were that we undergo, and we can see you know clearly what’s happening – was really interested for us. When we recently launched a new website was high, the time on page changed either binary it differed and we were able to compare em high.

Our new responsive website performed on mobile and on versus desktop and look at the difference and conversion rates and the different blogs and the differences in terms of the traffic across those different areas. And this is all really powerful stuff and we’ve invested more in that responsive website because of the positive information taken from Google Analytics. First of all, we are it’s a work platform.

We are trying to combine and find information for all our online activities. It’s a free tool: how synergies with everything online. But again you cannot find the whole pixels because they have some issues and they cannot measure the whole traffic. So always, you will have some gaps and you will have some missing metrics, but it’s one platform helps you to see what is going on live in your website, a live data and second, you can group information from your whole digital activities.


 

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Online Marketing

What are the boundaries of Ethical SEO? #HCC12 #passion4digital

So therefore, the ethics behind it is quite an important point.

So those people who helped us to see the view of the world through google called SEO search engine optimisation professionals, and i’m really grateful today record for search engine optimisation professionals that were experts in their field and they’re going to share with us some of their views. On the ethics and the importance of SOA ethics within counselor search engine, optimization so ah, but we’ve got said, they’re following running water.

I’ve got underneath Julian Sophie Julius with us, virtually hi to Julia yeah, all right direction. I work at the vent and charring wilmslow or not to bother there and I started out in a Content background, so that was journalist and then going to the link building when link building was allowed, which is New Year’s little now and then got into proper agency Life at been started techos here, I’m me annoying to head the digital now so i’ll.

Just look everything across a client strategy from from beginning to end how we doing the right thing for them, i’m thrilled and and we’d. Look after some pretty big clients, nails we’ve got a cold early which resided fun. We’ve got airports a puckered God chair, WH, pubs and yeah, pretty well-known companies now and which is a far cry from started, and we have feel recruiters. No one’s ever done known on the probably up again and okay, so who is responsible for everything young so in the real world, who’s responsible for FX, probably ourselves? And then it’s governed by the place and some in some regards of the police say if you’ve done something wrong, you gettin locked up.

That’s that’s how it goes in terms of ethics, so online and digitally not an online market. It was responsible again all the way. It’s almost but you’ve got google, it was more or less of a knock life in our industry and placing that so in America, it’s slightly different. I think the love around sixty-five percent – Malcolm Jeremy. I know, whereas here it’s eighty-five percent of fish, local traffic.

I see every day it’s probably near a ninety-five percent of our galaxy alpha control, google, and so it is a monopolist or essentially they are policing. Our ethics and hanging with your know about penguin and backlinks, and what it is not so penguin is, is if you’re building backlinks to manipulate their algorithms or jungle to the two biggest parts of their algorithm, penguin panda, but but penguin and thunder funders about content quality Content penguins about links and once that, like that algorithm rooms, it will either say you’ve done good or you dumped out.

So if you’ve done bout, you go under this algorithm and in more or less your organic traffic, oh good amount of ninety percent of traffic. It was extreme amount of traffic, but Google did this algorithm and haven’t done it since December 2014. So that’s nearly two years of people being in infant of that algorithm and then stuck the capoeira so that businesses going out of work or the Baptist and in demand and some start fresh and so all the way.

In my mind, you’ve got to hold Google responsible, graphics, the we’re living by their rules, as we deal with life bullet by to government thrilled okay. So, what’s your practitioners, disability, the terms of ethics and I think we’ve got to listen to what Google say so there giggles guidelines. It was webmaster guidelines idea to this idea to this theater this, but you can also go beyond that and and doing your own we’re.

So, like we were saying earlier, you can decline them says I have to get to the top of Google get as much traffic as I can, which I get penalized and we’re done, and if you, if you agree to that, the time agrees that and the agency Agrees to that, then that’s fine, and what is you what most instances, clients think long term they want. They want a brand to go from here to be they want to get long-term custom.

You want green brand evangelism customers keep coming back and coming back now as an agency. That’s up to us to create that, and if you manipulate algorithms, then you’re not long term, that’s not going to happen! Even a lose. Even a loser brand because it will go into penguin, are going to panda on a girl under one of the other 100 or not algorithms. They’ve got you’ve got to do things right. You got to treat cool as a person and they give you a lot of the guidelines of what what to follow.

As long as you follow that technically, you should build kit, okay, pretty it’s okay, yeah! So, oh! So what should I responsibilities be in terms of SEO? So you said the personal thing they have many, so the clients are firm SEO agency. Yes, I don’t think clients have any responsibility, not bothered and how bother the long as they’re getting business I’m going to climb before that, how they, how the doing a line as long as that that repeat, custom comes and they’re seen as ethical.

However, chip off on that is, they are bothered. Forget the moment, yeah absence, all thanks to google them yeah. Okay, thank you. So I gather you’re quite interested in philosophical arguments and more conceptual things. So I’ll go on that level as much as I can just introduce myself, I are beating online marketing since 1999 and in 2006 I got a gig working with a company called betfair as their SEO manager, and I worked there for four years and then I became Head of search, which is all things to do with search engines and that’s paid and organic and dead in 2012, I set up by an agency called 90 digital and we specialize in their gaming and were part of the ICS media group.

So I think, there’s across the borders about 60 us in the agency in the 2015, having been in the run a block for years on reading. Other people. Do I gaining things I thought, let’s set up a casino, so I I were to the partner call sorceress. They hand the operations side, we do the marketing we focus on cryptocurrency, which is a niche. It’s a good idea to start somewhere. So we figured crypto is a good place to start, and I spend a lot of time really kind of wading around in the dark.

As it were on ethics, because the edges are very very soft and it won it’s easy to move too far left to right and then you end up in a bad place. I bike or ethical code is: don’t be evil good. We used to use that as a code, but they don’t any longer by the way, but anyway, let’s just talk about what s-class ears and just not a really high level which chu, Charlie weapons. Early first question is: what is ethics, and I would argue that ethics are the rules which are agreed to.

Therefore, you can have one set of ethics for one group and another set of ethics for another group, because the rules are different. You could be the same entity, so I think that’s interesting thing and the other thing that’s very interesting about this ecosystem. Is it a bit like the French Resistance, so in search engine optimization? Our job is to do well on Google. Fundamentally, we are either doing bidding for an organization that soul remit is to make money for its shareholders or we’re doing bidding on behalf of our clients who pay us or or or were doing business to do well on Google, whatever the whatever the consequences.

As long as they’re reading risky, so it’s very look. It’s very gray and it’s very important so anyway I my my general view is, as I said very simply, ethics is agree to the rules that you agree to to follow, so it is not ethical. For instance, I would argue to under sell the risk of a particular strategy with somebody who could lose everything if you failed, but on the other side of the coin, you got that whole situation where a client doesn’t understand the risks doesn’t want to listen and you’re.

Saying don’t do it effectively, you’re talking of cell phone business? The question is: what is the right ethical position to take their bearing in mind you need to bring in revenue for the people who work with you so very muddy. Uh. Just reiterating my point with this beautiful stop photographing gorgeous p, it’s all about the contract, politics really in very low level. Sense! It’s just whom I do business with and and who do I care most about.

So I don’t really care that much by Google on a near-term sense, because they don’t pay me directly. The person in front of me I’m doing business with does so. Therefore, my ethical focus is with them. When we talk about our responsibilities again, it’s about so why it might. My bottom line is: don’t be evil, therefore they need to know stuff but clients. We spoke about this early. You had a client who is just want links now, just to explain in search engine.

Optimization or going back little mini history lesson: Google, who is essentially founded on a patent which, which is based around academic papers actually, and, as we know, with academic papers, the more often they were cited more prominent the papers they thought links knew the links you click On there, like citations and academic papers and the more a page is linked to more important pages and that that dynamic has persisted to direct to today, but there are a lot of things that make it less and less easy to gain system.

So, for a long time it gives game the system. Clients still think because they’re lazy in the way they think oftentimes said links are going to be the answer to everything. They’re the answer to some things, but its its shades of gray, so client was loads of links. You’re saying no! No! No, if you carry on saying, though one more time, they’re going to walk off and go somewhere else, and the question is where ethically, where do you stand there? In my view, it’s better to win the client and to steer them in the right direction.

In the end than to just let them walk away, because otherwise they’re going to hit a snake oil salesman and they’ve done a death. So so that’s so that a client is responsible for the welfare of those around them and if they give an advice and they’re told if you do this, you will fall over. You will get a penalty in my opinion and they go ahead with it. Then it’s their responsibility because they were told one is all written down and everyone demers again.

The baseline is rules that are agreed to and in a way when you stick to that very simple premise, then the question of ethics gets really simple, because it’s what wills you agree upon. So the client who says I want legs legs loose. If I go and say wife, if you do this, there’s very highlighting that you’re going to get a penalty which means that, because just to explain, links acquiring loads new games, the system it artificially distorts things.

Google, then right ranks a website more highly than it really ought to, and personal errands website is happy. Google is not with the overall quality of their search results declines, so they don’t like people gaming, the system, but if a client signs up to it and says yes I’ll, do it then ethically, I think I’m in a good place if they fall over because they Insist on doing foolish things, then I’ll pull out the documents say you did.

I did say, and you did sign – that’s rather odd because they’re the rules that we’ve survived said out between us. Okay. So one of the things that I’ve talked a lot about is setting up some sort of a framework by which we can agree these rules. Now. This isn’t especially relevant to you guys, but I SEO is full of shades of gray, as in very the boundaries are very, very loose and so on, and if you believe in the idea that ethics are based on on agreements between each other, then, for example, if You had a trade association that would formalize the code by which we work with clients and Google and so on.

So, in other words, we struck create a universal set of agreements or not rules but conduct an approach to conducting ourselves, which, which then becomes our ethical position and it’s something I’ve always lived in and hopefully at some point. This is that you’re going to happen where we actually have our own trade association. Funnily enough golf green golf, green keepers have associations too, so I figured we could have one as well.

Thank you first of all, I’d like to say that nothing and SEO practitioners and supposin as I’ve seen strategies considers clean and safe turn into early wispy ones, as well as something was previously considered, pretty risky certain things you something pretty except in a mainstream. So the question is: who is responsible for ethical SEO for for maintaining the ethics or industry? My opinion is definitely on Google.

If you read really carefully Google Terms of Service. Basically, what it’s all about is just one business establishing its relationships with other businesses. Would they arrive before base for them liable for anything they are not to be held responsible for whatever risks for our problems arise for any businesses, any any entities using their services and so on, and so on and self-effacing they just wash their hands.

Basically, what we see here, if we try to make Google responsible for the ethics, we get a conflict of interest. We have businesses versus Google, which is nothing more, but another business ruling its actions, but its own business interests, making profit for its shareholders and doing whatever is in its shareholders. Interest wan na talk about. If you search for something like Google shows you. First of all of us, then it gives us incorrectly than I mean vilius, and so just me, the fries from the news to New York.

So that’s the whole lot of yet another ads under a different name. The leading to a Google property called Google flights. Then only we get the first of that equals that’s just before the departure of the screen before we have it more organic results that we get news paper or all sorts of news sites which is basically again repurposing other sites, content for Google purposes and then again We get more links to more Google pages.

Other searches related to you to the one that we’ve been running by Google just wants proof for a room. How does does fit in the picture of your business growth? Just how will you make it? So if you look through google webmaster guidelines, would you get another document regulating google relationship with the business is trying to make their content and there are websites visible on Google properties? What you get is a list of things to avoid.

If you reassure these things really carefully, I doubt any as your petitioner, nor is their souls actually doing something that they are being paid for, have never ever ever done any of these links games look basically any any links or design to make it. 5-Ranked can already be considered a link scheme, so any automated queries to google. Okay, have you ever check your rankings outside of Google search console then you’re already sending out Tomatoes, queries and you’re already violated something basically the only earth I used to say what one page rank are still life.

The only heated the only way to speak to google webmaster guidelines is just sit there. Reading favor and go to google webmaster guidelines really have nothing to do with the ethics of us. You know they just write all the responsibility on the site owner. They even make you responsible for cleaning up your face when they get hat when they get sponge. Whatever that happens to them, it’s just your sole responsibility, user-generated content.

You have to take care of that and they just serve lose vision on how it will deal with all of businesses. They just make things move a convenience for google, which again has nothing in it for your own business. Here we get to the petitioner responsibilities as an SEO petitioners, I believe responsibilities should be first of all to be qualified really qualified to provide the services that we are trying to offer our customers.

We should clearly understand the outcome or services before we offer them. We should not ever misrepresent our services and we should explain the clients what they are going to achieve through our services. What we are not going to achieve what is possible, what is not possible, what we control, what we do not control so basically manage client expectation. As for the client responsibilities, some people claim that they have done.

That is not completely true. In my opinion, and the quiet responsibilities will really be asking questions from the SEO practitioners before hiring them during TV, the process of working with an you, knowing what really is being done and why we as practitioners, should really educate our fine. It’s what Nick mentioned about the links may not be the actual solutions to between the natural solution to every problem we should educate our clients about.

This client should also implement as your practitioners recommendations, because what gives is a site. All that that I do there are spends 20 or more hours and charge from hefty amount for, and then none of that gets implemented so Cougars. There is no roi of my services for the client and then they will blame me for catching you nothing out of my services, so it is their responsibility to actually implement the recommendations that their clients again as a result of being educated by.

As you know, practitioners may should not expect any unrealistic outcomes. They should not expect. You spend two days. Do something and again the top rankings or top visibility laptop traffic levels. They should also understand cost to the quality of dependency. You cannot get for equality services by spending next to nothing, but unfortunately you should also really understand what you’re paying for, because there’s a any number of this owners SEO practitioners will charge clients money, unfortunately, and love delivery, the actual services or not deliver it up properly Or be unqualified to do so so so it’s all a unusual responsibility of clients and practitioners are you, but Google.

We should keep that in mind, whatever they are saying, we should really understand what’s best for any particular client, and the client should understand what it is that they are going to do. What are the risks and what’s the outcome and what they did, the cover for selection generally, the more interesting as your ethics questions that exist out there, but most people would not like to ask them would be something like would us feel for a company whose products Are you give you a zero for casinos? I targeting us clients nick, has mentioned a bit coin and crypto currency.

That’s not a dig at Nick bye love! You too, to Hollywood safe anymore! Last year, integers! Yes, another person! When we talk about SEO ethics, would you do reputation management for clients with really bad reputation? Would you carry this bad reputation a deserter? Would you investigate before taking up a client proper somebody dick take unless your job with ryanair, where you could not hate right, but the hands are all raised? A bike ride oh, come on, okay, Julia! Thank you very much that that that was brilliant.

So we’re now over is ok. We wanted to, or were too so clean up for the part of the last contribution. Ok, so I’m an associate of my PhD studies. I’ve come back from working in the street for about five years or at banding. Actually that size you can skate once a day. That’s why I risky was kind of tired when it’s someone, standards, practices and processes within the SEO industry decided to come back and study it to see.

If I critical system in some small way contribute to improving practice and improving the quality of service for for SEO, clients and things like a lot of time left in the dark, and so yes, so in my studies and I’m a research and like you know critically To do review have identified some kind of key key groups who have some form responsibility to to SEO client or the kind of ethical conduct and practice and processes that we should be planting for our clients and the first one is google and we’ll talk about Google’s.

Some kind of very polarized opinions within the panel ready for our first level, don’t believe that they have any legal department or ethical application towards practitioners and towards clients it’s their heart rhythm. We choose to manipulate somehow, and so we will probably to make that a bit more str8, asi’s practitioners and organizations. I do believe that they have an ethical obligation to incite and, however, I think that the way of going by at the moment is wrong.

I’ve seen a lot of SEO. Agencies are proficient as freelancers, develop their own form of ethical carriage or professional code of conduct. Vast there’s an absence of it within the industry and in doing so that effectively renders an ethical code and having unethical, because we can create with these codes are each other, an independent code. That means that, in times of crisis, we can call on this is code and effectively observe our self of any kind of form for practice and potentially and then took it trade associations and trained institutes again.

The IDM chad institute of marketing and few other groups as well example, which is a is an american trade association search industry. They all have their own individual code of conduct. I think it’s. The same kind of thing is no SEO. You can see, there’s no one chance and transcendence code of ethics for industry, so we can operate our own or create our emerald, and also some folks has been criticized as it as government by without teeth what good is an ethical code? Have you run any kind of rules of governance so to support that as well as a man, you know if someone’s behaving ethically, how do they? How are they reprimanded or where’s the justice? I have the back of it as well as starts of interesting point raised so and so practitioner responsibilities again and communication and they become intimacy and the theme of this conference, in particular I’ve sort of we research professional intimacy and which is the communication between the client And the practitioner that’s really important, that’s where ethical discussions can happen, and I think practitioners should have a plan B mentality and because we don’t know everything about the algorithm, I’m going general.

We can’t guarantee outcomes, it’s a trial and error process. I think there has to be some form of contingency a lot of aliases, don’t offer that to clients and manage expectations. Obviously, we’ve talked about like envy tail between Azure and I think, if final responsibility, practitioners to future gaze and to future-proof what we’re doing and then huge brief, is too much of a certain term but future gazing.

Absolutely and the algorithm changes 500 600 times a year. Apparently – and we carry thousands, there’s a lot subscription over it, but we have to stay one step ahead, playing and and protect our clients, because I know way back when penguins first launched. I think you pull of partitioning and no fights off guard as well, and so the final one client responsibilities and I don’t think that they have any ethical responsibilities and we’ve got to this conversation.

It’s a data point contention at the room, so I do think that they do have a responsibility, whether that’s an ethical responsibility and I think they need to keep on top of what SEO is – and I spoke to a lot of isterrifying to can find over 25 Grand me here and not actually know what the bane and just kind of go pour into the idea. If I were you going to get too tough, a google view number one and then eventually not doing in there in research and we’ve been led astray, and I think they need to stay stay on top of it with us and when I’m standing so far, are There any questions, based only so what would you heard so far to tell panelists or any thoughts? Yes, please just an observation.

This is really really fascinating, because my analogous experiences with the association of internet researchers and they were struggling with ethical guidelines for researchers, their practice starting in the late 1990s, and I’m picking up some analogs in terms of the ethical codes starting to bubble up because you’ve Recognized you have a problem, several problems, oh, but it still seems like it’s very early days in the conversations so you’ll, forgive my American optimism.

Clearly courage and workout. I hope just just an observation. Okay, think it’s so so i’ll just write you a couple moments of. I mean this sounds like an IT field thing shouldn’t be zs code, be relevant for this computing society code of ethics in her practice that, yes, they said it’s it kind of having it in the description really about who is responding again, where’s we’re kind of fragmented And I understand and a few things responsible, you think, google, you know I think medoret though, and that there’s there’s a lot of roots who could be responsible for it.

There isn’t a dialogue. There is an agenda to to discuss who could actually own that that code. If ever there could be hello things, that is, it was the visa British society to british computer society right. So in that arena the paradigm is very different as well, so you that do build comb and they build code and they know what the code is, and there are no secrets there in this environment we’ve gone and we’ve got a prevailing power, that’s enormously secretive right Hand is only interested in their own, their own interests as it were, and they have those the only time that they care about us is when it serves they’re interested.

So the ecosystem is very different and, for example, with advertising, which is more linear in that you buy advertising, there’s the IAB, which is the sanitizing yep at the idea, and PR also has some very strong associations with it within it. These prosper because there isn’t this. In my opinion, there is that it’s kind of overarching opponent and Suppan there’s transparency and the Holy Gazette, whereas an arts is a really very little transference.

I think as well about that whole I’ve been reading terminator at they readin and Google and for SEO itself is. Is so fragmented and money in what is now? The policy is a terror idea what he was about five years ago and then all the algorithms came through and we’ve kind of is this separated our into you? There are streams of digital PR content, marketing and it’s a social, it’s an temporary. The same thing I mean anything, its new kind of lies for the blogs, so it’s it it’s if the digital PR cody business marketing market about it.

But yes, your approach, fundamental guys, know there’s no fundamentally, there is no absolute truth that we know of me. Then one organization does know their absolute truth. Therefore everything becomes subjective, but this is very well good swimmers. The only time I’ve seen any outside prada get involved is when I worked for finance company after here, and it was pre penguin. But much of focus now is that, because it was a financial institute, it was a lot of lawyers involved in the Caliph day and out and if they were called Lincoln, are trying to do something manipulative against the competitor and then we would get sued.

All of that, the bunks would take away our license and that’s the only time I physically be involved an outside body get involved what we’re doing online. I think it’s really interesting as well, but it’s not just not just look at finance. We’re going to look at farmers looking at casinos and online gaming and booking it took holidays holiday website, because it’s just so native industries to consider and their own guidelines as well and how we then complete for those limits.

This your question – number two, I know so just do to do you have any thoughts on the British competing society should get involved with ethics or know whether their code of ethics, / society should remove the European Union’s. In the case, here’s my place so the worst of motion in the direction. So that’s that formation, ok, my fellow, is – can affirm. I was thinking more on the level of client vendor relationship because they they have in their code things about that, like honestly, towards the client and things like that.

So that’s why I was thinking on that level rather than on the Google overarching monster level. So it’s a lesson contractual just few actual guidelines. Yeah ethical contracts will colonize rather than legal. Well, the other thing it’s fascinating, that it might be thrifty, bruiser, looking yeah yeah so so field. I’ve been talking a lot about setting up a trade association and also the Julie as well as it happens, and the thing about this industry is it’s good.

I think a google would google pay that I really care about this industry per se. Secondly, it serves our interest that were fragmented and thirdly, because there are no clear order lines around knowledge because it’s subjective, it’s like it says, and what kind of empirical evidence is their favorite bluff that it makes it really difficult for us all to gather together and Actually set up a code that we also have to be it’s a snake oil industry distance is that I want to get to everybody to do a couple of questions surfing you work first, yeah harkening answer that I just wonder we’re talking very few turns like double Single sales people have how much of it for you, as professionals working in the industry, is driven by your own personal moral, ethical code and your own political views of a junior touch quite nicely upon reputation, management and, if she may or may not consider to be A reputable brand as well as looking at it as a cold across the industry.

How much can personal influence and come to bear in terms of the relationship? Do you have with clients, or do you put that to one side for the for the good in the putting this outcome and energy safe? I educate for me later. Okay – so I just want to chime in here, because Julius been relatively quiet, Judah is probably the most one of the best known and one of the most successful black hat SEO people in the game.

In other words, if you don’t know, there’s this paradigm that Google has supported, which is that, if your white hat you support ethical SEO, in other words, follow Google’s line. If you’re black hat you don’t and therefore you bad you really with us or you’re against us and Judah has lived in that space, which is so heavy on gaming, google that lot of people just don’t want to associate with her down.

That’s a very you just ask a question about press methods. Well, you know a lot of people would say that her ethics, I’m disgraceful. The fact that you do whatever it takes to get google full results. So I would be very interested in hearing what you think about that. Do you hear that acquisition of a shoe obviously wear your black hat today, straightening up for the obvious heroism, why I try to keep blood versus by half argument out of the discussion altogether purple or who know me will know that I ordered the version of the House, and by showing the motto bad boys, they are for a profit s third Brad Harris and bird.

This notion fortress for some time and their prevailed. Emotion of the actual community, at least certain circles, of the issue of insight that black hat equals. Unethical, though, defensible has nothing to do with defining the ethics standards. Black hat is just another method of achieving the goals, as well as utopia, clients about the risks and possible outcomes, as well as you allow. The strategy, with the actual approaches that you’re taking and randoms approaches actually makes sense.

So if you are going for somebody in the payday loan or some other highly competitive, cutthroat industry, there is no way you would be able to do that using just something worth of a cool. You have to use, there’s no collusion. Otherwise, you won’t be able to successfully complete for them. So it’s not really about the house. It’s not really about what I versus Y hat, I suggest for, for the sake of sanity, a hero community growing and some standards actually evolving.

We retire this whole concert because it was more on them. Okay, thank you for that defense. I think there is that another couple of questions certain better from now on yeah, I’m just sitting here, sorry fascinated procedure: you could I month s UK number of stakeholders or activity New Jersey. They did this study yeah you’ve got. Is it all mostly? Have you almost chosen any possible PhD as layers of our passive feelings audacity unless they just played murkiness? In other words, is it a PhD? You can do it, it’s a painting that I’m attempting when I said because we’ve signed up, but it’s interesting you as a stakeholder point.

So it’s study moving forward. It has say, contrary as it to guarantee full frame work on depends it and I’m trying to find an appropriate methodology to consider these technologies show a deliberative inquiry is the core, so more collaborative methods, try get everyone under or move to kind of talk about. The topic inseam can’t come to some sort, compli that works in everyone’s favorite, but again that’s the Salinger before words that could be really know if honest and it’s behind.

Yes, i’m going to do contribution to knowledge not to save the world. I think that’s yeah, but we will do our best to go up with something yet okay, so that there is certain that question um. I’m just wondering I read somewhere that the main name age comes a lot for rankings. So all the domain go to the mall or picker rankings in the new. No is that true, no, and if I Latrice to a new moon today using my iPad or ethical issue, how our work for us to love, you forget about what I think.

Okay, I mean: how long would you tell your client would take them for them to gilman for spiritual second page of Google a year or you’re, asking anyone after its? Let’s have a chat, you’re asking too many question. I there’s lots of stuff floating around. That Judy. Will have something to say about the domain name age, because that’s part of the well shall we say, notes we’re not calling a black car to date, but actually buying up whole domain names.

These part of you or one of your strategies that you use to get something ranking pretty quickly interested. Is that a common technique to get the domain names of the exponent and try to reel revitalize themselves? What do you do is probably, or so they say actions? Oh just before we have the main, I don’t know well, if that was an accident and the company wants to buy it back and came back to you.

Would you give it back to them actually a the worst, so they like that? My experience with was our thoughts and fight that used to belong to a service to talk who forgot to renew it. I wish the Lord all the content. I was going to use it for our purposes and the Solicitor comes threatening me. I say: what’s the problem? You’ll just send me the legislation for you and I’ll give it back to you, because I spent money, i’m registering, I don’t even charge you for responding all the main oil b2b pencil-neck brought back to me.

They aren’t you mate, but basically people think that it’s my responsibility to remind them of all them, forgetting cheering resumes. Ok, so I promise I commented to have a comment directly on this. I run the previous hcc conference and today, when I went to the websites online, I bought it and now it’s a pushing stuff that I don’t want to me. I ah well that’s unethical or not at least no, that’s not the point.

The site itself is not valuable me that information there is full and it’s out of date, even if it was my webpage, and I don’t care. The three is that which I did find kind of fun unpleasant of the experience was that some people may go to the previous website and expect the money that content and underpin still that they are they’re pushed basically crap to give us nothing worthwhile. Seeing in our webpage at all and and the so they’ll push crap, which they don’t want, so they are be the the customers that people that work on something are going to find quite something different.

It’s like it’s like. This is a class comparison, but let’s say some born dealer. I bought that and it was a children’s conference site and always will porn. That would be unethical in my opinion, just because you would expect the children would come to that page and then, if you would be blasting porn their places, that will not be a nicely today. Nothing is, of course, not quite bad, but it’s within the same vein of things right.

This is yeah expired to me subject. I was in a little bit but because we took all of that as well – and I agree there is a you know – we took my ethics essentially being a set of rules, so a set of rules is don’t. Do things like that, if there’s a risk that mine would be exposed to this kind of thing? I go totally go with that. That’s like that, like personal ethics, isn’t it as well, there’s no going there, you know person out there.

That’s hey, indie and personal ethics. Are the foundation of good society so did? Thank you not read it. I think. How do you maintain control of the content of the house that you know alcohol? So how do you maintain control of form of the website that you no longer on Georgie donuts? That’s clear, yep: let’s pick, there are ways of nuking websites, whoa yeah, i’m going to do you a lot sick, speak to Julia, how this person to continue any new with the main aim is a good, a good reason to stop to stop that kind of behavior.

As well, I mean obviously cost money, but how much is it really costing you think much impossible to that happen, or you want to archive and just keep all the doctors in case then just continue to redo the Demonia, but sometimes with large organizations like ours. It’s not you who is to respond, so there is the finance department that have given the credit card and then no longer keep the all the credit card expired and something and the email comes to them.

They have no idea what’s coming through some large organizations or it just allocated let it expands good evil, hybrids, important business and batters. So what we’ve started? It announced five four diminutive 10 years 12 years to develop truth organization to keep things running smoothly. You should probably have some sort of beautiful web properties policy or something like that. I mean I’ve seen choice a seed by the FBI from say: where’s cell providers, fellow sufferers for pores providers.

Other FBI forgets to review those shots from a fire, so many old violence, arcing one story can really really sure because one person was not even familiar and what that fight Grievous loss. He will matter where I go from happen. Motor starts in an option fireplace, I’m sure Joe’s. It used to be a swarm site confiscated by the FBI, FBI event forgot to renew, and then FBI, starvation and because, of course, as well as we made them, the ice are bringing bestest person hello, serving up something something illegal awesome.

Just you! Yes, you seen that the main this person alive in this boy in this case there’s a moose, all decide that a chalice well just to a broader comment – and this comes out of experience with with our cheek research ethics or discuss research ethics, particularly computer scientists and Other professionals – oh and one of the things that helps clear some of the ground is all of us, tend to come into ethics, thinking about ethics and its rules, because rules we understand, and particularly if we think, in a kind of confrontational way, we understand how to Go from general principles and specify things and come to a conclusion that looks like ethics thinking looks like most evidence, think so so this this is great.

This makes sense. The problem is that there’s a sort of field of ethical problems where we don’t know which would supply. So what are they? Some of the examples you brought forward like his interests? Do I balance my company’s interests or my clients interests? I would call that a problem of judgment and judgment is probably not deterministic – it’s probably not computationally intractable. Ah, it requires a lot of experience in a lot of pain, a lot of discussion, but it’s never perfect and it’s never finished.

And so, if we generally, when we find ourselves in these sort of places where we’re not sure when we’re asking questions while we’re now in a domain of judgment and those judgments are often variable and ten years later or five minutes later, you might look back and Say well, who I should have done this: that’s that’s the human condition for ethics as something that is not fully capture book under kind of rule-based apart, so I say: there’s anything wrong.

Just doesn’t get to these very gray areas which you’re sweating it welcome to my world, and it’s the world’s that we inhabit within the sponsoring shirt boy. It’s just. It is very it’s it’s irritating, because the industry as a whole doesn’t get as well funded as other sectors because of the the lack of clear parameters. So people see it as risky there for them for the cash in and it just kind of goes on like that and all of my long-held beliefs is that if you could build confidence in this industry, then we would all be better off, and yes, yes, seancody.

So I can just add that sure it would be nice to have some unified, also regulating how we approach things like us, but people just cannot regulate everything and it’s also the question of federal personal recommend for wealthier people in the audience just just mentioned. Basically, I work for self forever. I probably wouldn’t survive and say that progressive was us for some. Our children spent a server for honda.

Remember just me: I remembers. Market investments basically talked about de SMS and you as a good pain for changing customer of a registrar under any obligation to research previous history of that the Navy for treatment. And what do you find it? How does that impress your this arena mode with make such a simple chase and car reviews? But that’s that’s. That’s fine, as you have it. That’s more of questions you we’re too far.