Today, we’re going to take A look at: how can you be a savvy marketer, be the most findable restaurant Online and spend the least amount of money getting there. If you own a restaurant, you know how Challenging it is to become findable online. You probably have a ton of people Walking in every day trying to sell you some new marketing strategy, I’m going to Show you, as a restaurant owner or a hospitality group, how you can dive Deeper into your findability, based on how your prospective audience is, Searching and how you can show up to them in the exact way they search.
I’M Going to show you a tool called KeywordsEverywhere.Com, Very simple, to install Just go to KeywordsEverywhere.Com and we’re going to show you how the Keywords that people are searching are the best way for you to show up for them. So, let’s take a look at my search results. I just searched for pizza. Restaurants, Denver. I love a good pizza, But pizza restaurants, Denver. You know, That is that pizza delivery Is it you know, is it going to be like Domino’s or Is it going to be like something really spectacular? I’Ve had enough Domino’s in my life, I’m ready for something a little more Interesting, So what we’re going to take a look at is what shows up on a search Result pages incredibly important to restaurants Now, primarily because it’s All local driven meaning where I’m at right now my IP address right now is Going to match up with how you have your restaurant listed, So the first thing: You’Ll see here is you’ve got Google local business listings.
So what you’ll See here is you’ve got Pizza on this page. It’S all over. I’Ve got Blue Pan Pizza West Highlands, Marco’s Cold, Fired Pizza, Anne’s Pizza Denver. So that’s Great, it’s got all of them have pizza in the description, but take a look at this If you come over, KeywordsEverywhere will show you exactly how people are Searching for pizza Now I could of course, Pizza Denver or best Pizza, Denver.
It’S always going to be like the brass ring of keywords, But there’s only 10 Results on a search result page so that can be pretty challenging. So let’s take A look pizza, restaurants, Denver gets 260 searches per month. That’S a lot over the Course of a year Now Now that we know that that’s where people are hanging out We got to figure out like what are the clubs? Where do the people hang out? And they hang out in different spots in Google search Results So if we figure out where they’re hanging out, then we can market To them, specifically based on where they’re at Let’s jump over to the actual Keywordseverywhere data KeywordsEverywhere you’ll, see here, puts the data Right inside the search results on a Google search result page, So some other Ways I may want to think about is Denver pizza company Mmm, okay, That gets 1,600 Searches a month How about best pizza delivery in Denver 390 Searches a month Pizza near me, Denver 390 searches, a Month, Best pizza in downtown Denver, 210 Denver, Colorado, pizza, 20 searches, So Look at all the different ways that people are searching: they’re searching For company they’re searching for best Best is an incredibly powerful phrase If You have ever been given an award you’ve run.
Would you’ve won something that Indicates that you’re the best optimize for the word “ best”, So some of the most Powerful converting keywords on the Internet are “, best”, “, affordable” and “ cheap” You know the business owner is like “. I don’t want cheap”, Be careful with that. Because cheap is actually they’re just looking for a good deal, It doesn’t mean They’Re not going to spend money, they just want the best deal possible.
So “ best”, “, affordable” and “ cheap” are going to be your three biggest trigger words. We Call them to getting in front of people that normally wouldn’t even know about Who you are but should Now, let’s take a look at scroll down and see what else we Can find Now we’ve got of course, Yelp Yelp is sort of the big bad boy of Restaurants, Keep in mind that Yelp is a search engine. So when you go in to Optimize, your restaurant, maybe your restaurant, is Nicolo’s.
Now Nicolo’s is a Family name, it’s been in your business, it’s been in your family business Forever I get it, But you’ve got to balance that with what you do So based On the search volume that I’m seeing, I would do Nicolo’s best pizza in Denver. Now what that does is it says “? Yes, I’m going to find you four Nicolo’s, but then I’M also going to find you four best pizza Denver”, which gets 390 searches a month.
I want some of that action When you start balancing The restaurant phrase, like your Niccolo’s and then your best pizza in Denver. You add that to your Google Local Listing, You add that to your Yelp Listing And now you instantly become findable to people who don’t know who You are but are searching for best pizza or best pizza, restaurant Denver, Those Are the client kind of clients you want And then you have to create a page that Says look: we’ve won all these awards and here’s all of our google reviews and you Can show them all the reasons why you are the best pizza restaurant in Denver, Let’S keep going down so that’s how we deal with Yelp.
Let’S see what else So! There’S always those sort of outliers there’s in the local community. There’S a Website called Westward It’s one of those newspapers you can pick out in Front of any of the major grocery stores or any of the lot of the restaurants Have them too, but a lot of people use that as as ways to find new restaurants. So Westward they’re featured as Denver’s best pizza by style, which is kind of Interesting then, the next one is Thrillist.
Thrillist is also another Restaurant, They do actually all entertainment entities, but they have a Very specific section on Thrillist. So if you could go and you’re thinking about Where do I spend my money, you’re going to go and you’re going to see Westward how Do I get in there They’re already ranking in search results, Then you’re Going to go to Thrillist.Com, How can I maybe buy an ad in there, So I’m findable On that page You’re, going to where people are hanging out, you want to find The clubs you want to go create marketing materials based on how people are Already searching That’s when you’re able to grow your business to people who Don’T know you exist but should and not spend a fortune doing that When you try To go after too many strategies, it gets muddied really quickly.
So pick one or Two strategies and go after those see who comes up on search results for your Restaurant type Go nuts think about Uber Eats. I search for pizza in Uber Eats or I Searched for sandwiches or Mexican food, These are search engines, Uber Eats Grubhub Yelp they’re all search engines So think about not from how you want to Market, your restaurant, but how am I searching as a Potential customer for what you have in your restaurant.
This is the real change. In thinking that you have to have as a restaurant owner, stop buying all these Willy-Nilly, one-off online marketing and start thinking more about who wants to Eat your food, and why should I come to your restaurant? I’Ve been a business Owner, I know how hard it is to run a business, and it’s so hard for you to Know the snake oil from the real deal. So if you like this content, make sure to Follow my blog hit the belt so that you could be notified of my daily easy Empowering tips to make you the most findable restaurant online
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