That might need to now that things are changing so much on the Internet. Has we keep saying because the the behaviors of the people are using the googles and the Facebook’s and all the other social media blogs to get to your website is changing all the time and there are so many more people who are offering what you do and More websites going up that you’ve got to show some sort of innovation, and it might just be that your website is has been up there for so long now that there may be some broken links, web pages that don’t exist anymore, they used to have their or Links of sort of change site to a page that do exist and no, no, that people can’t get to them anymore.
So it’s really reveal your website because it may become time to redesign your web design. Now, one of the key things that may start to highlight that things are not going pyrite is that you might have started dropping down the rankings in the search engines. Now the search engines, as we know, keep changing their criteria on what matters to get you the ranking that you deserve. So if your website’s dropping other rankings, you might be thinking well, I’m still adding my content to the website.
I’m still adding links of high quality from the web outside websites into mine, yet is still not working well. One of the key factors that does make a difference to your ranking is the website itself, because if there are broken links in your website, Google will follow these and because they know that’s not a great example of customer experience, but the people that they’re sending to Your website they’ll start to drop you down the rankings.
Equally, if the web page is old and the older days it was, I had, images were slightly larger and the web page took longer to download again as far as Google’s concerned, even though broad bands fast, it means that people’s experience needs to be faster. Their patience is shorter and they want that information even more quickly and more accessible than before, crazy huh. That’s the state of affairs, so Google’s now look at your website to see how long to downloading how long it takes to download sorry and from that deciding whether that experience is going to be good for its customers and there are other factors as well.
So when you think about your website and your home page, if it’s really really busy and there you have too many decisions to make to take another step forward with you, then again. This is something that might be affecting how much of a bounce rate you have, in other words, how many people are coming to your website, landing on the homepage and they’re, not taking any further action they’re leaving at that point, because they feel is too busy doing Things they could do and therefore they don’t know where to start, because in truth, whilst we are live, complex lives, we actually do like things delivered easily excessively and in such a way that it’s any of a process.
That’s not going to take too long. So if your website is giving them too much of a process to think about what they got to do, the Tennessee is they end up doing nothing because they get frustrated and go look for somebody else, who’s delivering something of a little bit more ease. So here’s a top tip for this particular thing about redesigning your web design. Revisit your homepage. Look at all the links look at where there might be pages that no longer actually appear go to your blog post, because you might have reference to page in blog posts which have now changed their address or no longer exists, because those broken links of what Google’s Going to find then look at your home page and find out okay well as an overall home page.
Am I giving them too much information? Is there a article that demonstrates the same point that I’m delivering in content of those in a text? Format? Is this something i’m giving away straight away, so they’re getting value right from the outset and are therefore people come into the web page and engaging with it and following a pro through with it, because guess what? If google has the tools with which to find out? How many pages you have and how much time, they’re spending with them, do you think for a moment that perhaps Google is grading your website on the experience that other people having and therefore open to the idea of given that experience to others, based on how good That experience is absolutely because all the analytical tools out there are getting much more complex, much more sophisticated and they’re, using the information to make a decision on whether your website’s visible enough and even viewable enough.
Certainly, if is accessible enough, so take a look at your website, get someone else to take a look your website and take a complete journey through the whole website and make sure that it fits in with a nice easy, step-by-step process to get to the information that They want, does it have a good offer that they can get involved with you without having to spend any money with you whatsoever right now.
Is there something in the website that you can improve on the language that you’re using to make that experience greater to keep people on your website for longer? Well, that’s your tip today about your website. Even if you’ve only had the website up for a month or two and or even up to even up to a year – and you haven’t, looked at the analytics, probably to find out what people are doing to follow that process through with your website, take a look.
Now because you might find some very big gaps that can be easily filled, not sometimes just by improving experience on the website you have, or maybe just taking what you have and put into a better environment. That makes Google look at your website and find it is a better experience due to the content that’s on there and the way that the website actually downloads as well. Only just one more thing.
A bit of a postscript to this article is article: does each page have a article? Do you know the engagement and conversion of a website has articles is far greater than that without that’s because people, sometimes, if they’re, looking at your website on a mobile device or they’re looking at on a desktop where they have speakers or earphones they’re going to be Sometimes one read a article because it’s quickly to do it’s easier to do than imagine having to read right.
Well, that’s what people do so! That’s that last final tip check your website and see it as another articles, and the other great additional benefit of adding articles is that Google, if you string those in from YouTube or other mainstream article hosting sites, will actually know that the experience your customers are going To have is even more engaging because of that because it knows through owning YouTube, especially google, because I don’t youtube.
It knows how many people will read articles now, and it also knows, even though it’s not officially a search engine. It has way more than now half of the searches on the internet done through YouTube or rather than google. So if you have articles on YouTube and your articles on your website, guess what they’re going to start thinking, that’s a better experience. So hopefully, that helpful tip today has really made you think about taking some action I’ll be back for more tips really really soon bye.
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