Online Marketing

Creating A Facebook Ads A – Z

So this simple step, instead of going through your Facebook or you just need to do, come in and open a new tab, then type in feet-first, good business manager, like click on enter, represent automatically takes you to then. I click on create business manager like him. Now now the next thing I’m going to be doing is to you the different marketing objectives.

Now, the first we have awareness, we have concentration, we have conversion now under awareness. I have brand awareness. What’s brought awareness, it increases awareness of your brand by reaching people who are more likely to be interested in it. Now we have reached, show you add to maximum number of people. We have undue concentration, we have traffic traffic. What does it do say? It sends more people to each destination on or off Facebook, such as a website, your application, your messenger conversation out here we have engagement and you don’t have to do it, get some more post, engagements page, likes events, response and so on and so forth.

Now we have app installs on the episode. We have gets more people to install your app. If you developer, you actually want more people to install. You have use this concentration, this objective concentration. Now we have article views here. You want people to see your articles, use this lead concentration, sorry, lead generation, it helps you drive more traffic or rather more still leads, such as email addresses from people interested in your brand’s.

We have messages, gets more people to send messages to your business in messenger or, what’s up now we have conversions under conversion. We have conversions. Now we have drive valuable actions on your website in your application or your messenger. All right. Your sales creates ad automatically shoes items from your catalog, based on your target audience. Now we have store traffic. Stop traffic drives already Drive visits to your physical stores by showing ads to people who are nearby all right for this article, i’m going to be using engagement in a bit.

I’m going to explain to you the reason why I choose to use ng engagement for my for this ads. Alright, the first thing I’m going to be doing is to explain what engagement it’s and get my objectives. It’s all about you, getting more people to see and engage with your posts or pages engagement can include comments. She has likes event response and order claims. What I’m going to be doing now is choosing a company mom who use the name Facebook ads, because that’s what we’re doing Facebook Ads alright Facebook ads.

So we’re going to be looking at our budget. Optimization now check that to see what nest about my budget, we have campaign budget. What is campaign body content budget has to do it their amount or how you want the money you put on Facebook for your ad to be spent. Now we have the first one, which is daily budget and we have the second one which is lifetime budget. I’m going to be explaining the boots quickly now deli, but it has to do it.

You want Facebook to use and put your ad to your audience all right. Now. You want the amount you want to be spending daily on a particular ad sets. Now why lifetime budget has to do with the total amount? You want to spend running the ads, whether for one week, whether for one month without for two days without for one year and that’s what lifetime budget is all right for this article, i’m going to be using daily budgets now my daily budget, I would set a Particular amount I want to explain on my ads daily, not taking into consideration the number of days I want to do.

I want this ad to run so probably mmmm want to run. I want it on red now, 800 naira. I won’t spend 800 now, for my ads did now the next time we’re going to be lookin out here means creating our audience. It’s very important to create audience reason, because these are the people that Facebook is going to put our ads to and when you’re, creating your audience be very conscious of the kind of people or the categories of people.

You want to see your ads now. If you is cool, you should be looking at parents. You should be looking at guidance. You should be looking at now. Another thing you should be looking at: if you a school, is the kind of people or the category of where your school is situated and the type of school you run. If you run a high school should look at any kind of people that you need to come to your high school as well, all right, I’m going to be creating new audience now.

The first I’m going to clicked in is great news as Creighton you. Now we have two types of audience. We have the custom audience actually helps you reach people who have already interacted with your business. Now we have the other option which says look-alike audience reach new people on Facebook who are similar to your most valuable audience. So I’m going to be clicking on look come straight down here.

You choose the location where you want your audience to come from already. I have by default Nigeria, probably cuz, I’m an engineer now this doesn’t mean I want people from the United States, also United States of America, to see my ads I’ll click on United State and that’s an I should consider is drier. Wants everybody in United States to see my hands? Do I want only I do I want to exclude those cities? Do I want to include just cities now? It still boils down to the kind of ads you’re creating the kind of business you run.

If you run a business that that has to do with your locality, only you try as much as possible to choose Nigeria alone or the country you come from. I come from Nigeria. I choose Nigeria alone, probably maybe I’m selling shoes to just people in my in my country. I don’t want sell shoes to people outside the country per I’ll, choose just Nigeria and I will narrow my search to if I want those in cities – big cities in Nigeria.

Only so we’ll do that again: United States, United States, sorry for that United States. All right does United State mean I want to add country like Ghana are country like Ghana. I click on that. I wan na add country like South Africa, South Africa as that South Africa alright audience. Potentially we have 25 million people. Who does not mean that you had to actually get in five. It’s potential assumed audience.

Alright, we have age, the each category of people. You want your ads to get for the kind of ads I am trying to set up. I wanted to get to because I know people 18 years ago. Alright, the next thing we’re going to be looking at is the gender. Do. I want every school in gender and a feminine gender to see my ad. If, yes, I’m going to leave it at all, if no prime, maybe I need just meant, maybe I sell boxes and I want to advertise my boxes on Facebook.

I want just me to see my ads. I will click on men in learn now what happens? Only men are entitled to see my ads only men – I don’t see my heart, but if I want everybody, I’m going to click on. Oh now, the next I’m going to do is I need to be sure of the languages. Now, if you look at the countries were actually selected. You selected Nigeria and I’m sure Nigel speaks English. The general language, United States, general language, English, Ghana, general language, English, number, South Africa, South Africa ha a language which is called African.

So for that, for the sake of South Africans, I’m going to choose Africans I’m going to choose English all as well. Right now, the next thing we’re going to be looking at is one of detail are targeting. I want detail, are targeting all right. I want to do it, editing, I’m going to click on browse now, when you click on browse, you have two options. You have demographics, you have interest, you have behaviors.

Now these three options. You have the first I’m going to click on demographics, demographics. I have under them. I have education of financial. I have life events, our parents have relationship now budgeting. So on the demography I have education, financial life events, parents relationship now clicking on education. I have education level, I could conditionally. I have life high school. Invest in some of the first now depends on what you are doing.

Remember you targets you ads based on that kind of business you want. So if I want to tell my ads based on financials, I click on that their income. I look at that way from my interest in that I’ll close, that up close that up to lose that job also interest business and industries I’ll check that I need everybody here. This is an industries. I need everyone to be able to create and ads. Let’s honor Democrats, I just need, I need interests, entertainment.

I need everybody under entertainment to be able to create a very good ads shopping and fashion, and everybody entrepreneur, interaction these food and drink when other Fitness everybody on this would be a bit critic very good ad. All right still under let’s look at interest briefly: demographics, briefly, sorry, behaviors briefly Reverend virtually customer classification. This doesn’t mean I need everybody in this country to see my ads and so on also based on categories and journals for every incoming events.

Api THC and sonar supports all right now depends on the kind of heo Christian. Both of these ads are not going to be going through everything, I’m just going to show you how you can actually narrow d-22 targets and when you click on browse click on demographics. You pick any of the interest right and so on and so forth. All right, the next we’re going to be looking at connection type, it says, add a connection type.

When I click on that I have Facebook page. The option says people will like your page. The second option says friends of people who, like your page, the third option says it’s cool people will like your page. Now I’m going to be explaining that in it beats on the apps, we have people who have used you up. Friends of people who have used the app exclude people use your app now. On that event, we have people who have responded to your event, exclude people who have already responded to your event.

So that’s what we have advanced combinations have advanced combinations. Friends of people who have who are connected to people who have who are connected to I’m going to add the page name, digitally on that’s the best option. So friends of people who are connected to one digit Allium. I click on that and then I don’t exclude anybody, so I’m going to leave it on people who are connected to the italian-french of people who are connected to the tunnel.

That’s the best you should use alright. The next thing I’m going to do is save my audience. It’s very important. You save your audience, so you can actually make use of it probably be so. Why setting up your next ad, so I’ll click on save now the audience is saved. I scroll down. Alright, that’s what we have. You can actually edit your audience whenever you want to now. Presently I have a purchaser with fewer than 1000, I’m not interested in the number people that want to see my ads, I’m interested in the people.

That would see my ad and react now. We look at automatic placement, you might click my decide to make your potential reach millions, but all the times I tell people it’s not about the number of potential reach. It’s about the number of people. That’s all the category of people that sees these ads and then put a cultural or nkg all right automatic placements. Please use automatic placement too much magic buddy to help show your ads so, which is the best just leave it.

That way. All right one schedule and draw a budget schedule adds another body. Now the first option says optimization for ads delivery. Now we have post optimizations. We have impressions, we have daily unique reach now, looking at them one after the other. We will deliver your ads to people as many times as possible. That’s our impressions now post and give me a look at that. We deliver your ads to the right people in quotes the right people to help you get the most likes, shares or comments on your post ID response.

Now look at when you get likes. That means you get people to radio check out your post, you catch it. They are interested in you, put the lovely post and the your ads rather, and they feel somebody might be interested in whatever your marketing they would shake, and they will put in nice comment. Remember my so people might be funny put in comments that, but just be very careful the way I think just some things like that all right, dele, unique rich, would deliver us to people want Cydia, no interest in that I’m good with post engagement.

All right scheduling! Listen, you can set up a schedule for your ads. When do I want my ad to start up? When do I want my ad to ad? Alright, let’s just mean I want my ad to start up on the 24th of April, and I want my ad to end on the tight end of April, so I have to be four of a protected April. You can as well change the time that doesn’t mean. I want to start by up nine zero-zero, that’s 9 a.M.

And I want to end by 6 by 8 a.M. All right. Then click on show advanced you scroll down. Now, I think, I’m all set if you choose to add a spending limit while just advise you to leave it. But if you decide to choose choose especially me, we have the multi Mon Spain and we have the minimum spend now the minimum Spain, since we were actually walking on daily budget. We actually said we want to spend 800 night 1000.

I ride really on our assets. Now we can decide that Facebook out of the 900, all the 1000 area – I told you to spend minimum of 800 and then probably a minimum of maybe is other than 15 air out of the 900. But that’s not feasible. So I’m going to leave that to 900, we’ll leave that to 900 right. Okay, but remember it’s not assitant. It says we can’t guarantee that this amount will be spent. We won’t spend more than this amount all right.

The next i’m going to click is continue. Now we’re going to create a new adds, remember gotten our objectives created our audience done our placements they’re, not budgeting our schedules here, one identified as our post engagement. Remember, that’s all using engagements and now was walking on the format that has to do it here at creating a new ad or using an existing post, but one of creat a new ads.

So I’m going to click on create ad. Now we have identified. Does it choose how you want your business to be represented on your ad? You don’t make the mistake of using a different page for what you are doing, and so I’m going to click on that click on that, but I’m having ground digital’s, that’s know the page. I’m creating this in here I have digit a lien right, so I’m going to click on d’italia.

This is the page craziness ad, for also you can actually connect the ads you create on Facebook, with your Instagram page, very important. So don’t make that mistake, though this is the page, my Instagram page, also digital iam. Now the last thing we’re going to be looking at is the format of our ads, the format of our ads, our scroll down the beats part of my network. I scroll down a bit rafael, upd, ditalion, Instagram pages, also ditalion, so yeah yeah, I’m going to be creating single image or article ad depends on what you want to do now I’ll scroll down here I want to use I’m going to be using an image.

Let’s say you have a article, let me explain something to you guys now. Remember we have article ads. We have image ads now. I would advise you, the other convert small. Our article attribute to create article ads that are short, miss specific transmitters, will to get the attention of your of the people who actually want to see the status on your audience and then because the more article ad secrets, the more audience you get, the more people You get to your post, the more comments you get and remember, don’t create ads article ads that are too long shot short articles and you’re good to go.

We taught you get on images and not as much as the ones you get on articles, so I would advise you do more article ads than image ads. Alright. So back to this article, I have images. I decide to choose image because of what we’re doing so, but if you want to use article, you click on article like I said India, so you can just click to upload the article, so I’m going to clicking on our image I’ll click on that.

We just add an image. It takes you to text me to my computer, so just go down to my. Maybe my desktop. You see calm down this way. First, simple aces mean I want to promote my cover. Page click on open already have that as my cover page, if you want to change that, you click on this now, you can actually use a different image on Instagram. Let’s remember, I said I want to use image for this article, I’m using an image for this article, but remember, like I said earlier, try as much as to use more of articles for your ads than images.

Now I’m going to be using this for my Facebook and I want a different image for my Instagram. All I just needed to click on use a different image for your Instagram. Then I do what I choose the image I want for my Instagram. That doesn’t mean I want to upload a new image. Let’s try that! Yes, I want to use this from my Instagram. This is what I want to promote on my Instagram, why this is what I want to promote on my facebook, meaning that you can use two different images for your Instagram and your Facebook come on very nice interface because very nice, so love it.

So that’s it’s trying to upload after that. I’ll click on continue. Try the selected image. Now, if you look at it, I have a different image for my Facebook and I have a different image icon that there’s a month of service library, if I’m good there. If I wan na crop, I think I think I’m good with this image now. The next thing I’m going to use do is scroll down to see what I’ve done thus far scroll down now.

This is how what I’m going to stuff to add the botton. I could use this st. What’s up messages, I create the send messages, so I would prefer to use send messages. Let’s see we’re all going to get. Let’s all get why that is trying to load up I’ll click on show advanced option. Now I click on show advanced option. What we have look at that trying to load you can go up which I just did we have Facebook page digitally on Instagram page is Italian, then we’ll choose the option to use images.

Instead of articles. Remember said we using images instead of articles, but I advise you always use articles for your ads to get the best of it now scroll down, select, add an image for my facebook. Now, let’s look at the outset. This is what I’m going to get from my ad set to this one, I’m going to get from a said. One note: you can actually use two different images for your Facebook here now my ad set one.

I have this image from an asset, so I have this image if I want to use a different image from an asset. So let’s try that I click on that it takes me to here. Let’s just mean I want to use this for my accent on my facebook. I click on continue. That’s going to load all right, so I have this for my ad set 1. I have this for my asset, so wonderful right now for my instagram, my instagram, also as I was going to use a different image for my ad set to laceless.

Let’s pick up, let’s lift a different image, my adsense on instagram. I said this is what I’m going to use my assets on Instagram all right, so I have these on Facebook right. My ad set one on Facebook. I have this ad set one on Instagram. I have this now. Let’s look at asset, true asset on Facebook. I have this our assets on Instagram. I have this wonderful meaning. You can use two different images right, good, all right, our trans, not just trans, to make the text as simple as possible.

I think that’s simple enough. I think that’s good enough! So nice now scroll down, then click on home Fame. So I’m going to wait for Facebook to confirm the edge here. I have my Debbie my card number, my security code and so on and so forth. Now look at it! If you don’t have money in your account with your Facebook account, this is going to up here, but if you already have money in your Facebook account you’re not going to see this.

So that’s far, I think this is where this training for today is going to end. So in the next training, I’m going to teach you how to fund your Facebook accounts before start enochian an ad. So thank you very much see you in the next class. Bye. Bye

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