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Effective Presentations with Steve Stasczak | Sales Expert Insights

Some new skill sets right. Steve, yes about! You know what are some of the fundamentals of becoming a more persuasive speaker. Who is a spaceman? You don’t exactly be familiar with that three seconds, but whose speech to remember well, obviously the Abraham Lincoln Gettysburg Address is the most famous one right right, so Abraham Lincoln did was. He actually came off of his for know. He told the story.

The casualties in the battlefield and while it would kill the account so while we were fighting in the first place, he told that story to Gettysburg Address and when he told that story after he told the story he prescribed, that was the incidents. That was a story. That’s the I, after that he prescribed an action, he said so if we come together and men offenses put our differences behind us and then the venom that we will become one great nation.

So it sounds simple and it sounds very trite, but that could be coming enough, persuasive speak. What a lot of people do, what they lack is when they’re doing presentations it’s they don’t close up our speech properly. So, for example, you’ve got a title. You’ve got another title: that’s a solution to somebody came in to say, for instance, about a homeowner’s associate. I was in a home, an association for my neighborhood.

It was my turn to speak and, given you know, someone informative, you know presentation, I say well. What I’m going to do today is something that this is a title, my speech, if anyone speeches off anyone how easy this for anyone to build a deck and three weeks or less, you know the force, a commitment that that that now does not exclude women people That first time, people to incarcerate – and you know a lot of people wanting to get their hands at home improvement, so you’re going to you’re going to put off the audience, come up with three major points.

Those three major points me to be pictures to you help me out. One way to other Twitter means when you’re giving your presentation today, three weeks or less I’m going to discuss the materials, the materials that you isn’t, that expensive than thing is as expensive. As you see, and it’s not as labor-intensive and that’s where you golf and get the you know people in their speech with well, okay, well, thank you any any questions and it all gets a little.

I mean the speech so so then, how do you so? This is a good formula for people for people to use, but I think sometimes, even with the first part people struggle with, especially if it’s a it’s a it’s, a it’s a sales presentation or it’s a presentation to a group of people or it’s an online presentation Is people tend to ramble around the beginning of it rather than, as you say, you know, setting it up with a very, very compact and focused idea of what’s going to be talked about? They tend to sort of ramble and kind of go all over the place and try to sort of paint pictures at the beginning, rather than focus so recently, I’m contracting with the company – or I actually don’t do the persuasive speaking myself, some walking walking walking walking a Lot and I’m ferrell regenerative medicine around the country.

So when I go in, I build a little rapport with the folks by you know how familiar they are, how familiar they’ve been with stem cell. You know what was their awareness. I did a little work about myself. Very short, we run from little gels if I’m up in Canada. You know the weather contrast get right into it, like you say, but yeah people tend to do that and I think it’s maybe because of me they might lack a they may be.

They may be unsure of how to approach the audience mm-hmm so a little warm-up in the beginning, and then you want to go like your PowerPoint or what have you today? I’m going to just slide right in there with the river rapport and say you know. I know most of you folks are eager to learn about so-and-so and then BAM go under the title. So how do you help people, as I said it at the beginning? One of the one of the major challenges that we see nowadays is that a lot of presentations are now not done face-to-face right, they’re done virtually they’re.

Dumb luck we’re doing here – and this is – and this is a challenge for people – because sometimes you know – maybe your audience is invisible. They may not have their camera on or whatever, and you still have to give a persuasive presentation, but with zero feedback from the room right so often. So how do you? How do you advise people when they’re approaching virtual presentation? People can somehow you know, acknowledge it, but I’ve been through many trainings where they have to mute.

You know because they don’t want any questions upset the flow of the presentation. What I would do was, I would probably maybe throw some rhetorical questions out there better. Yet I would probably do some audience buy-in, even though I couldn’t hear back from them. Wouldn’t you think this would be putting this witness you know so just to get their participation even if yeah right yeah, because it definitely is a growing growing challenge for people when they’re, not always in front of in front of people.

Another part, is you know, how do you help people simply overcome fear of present right, because even people who have to do it as a job, sometimes it’s the part of their job? They hate their great one-on-one, but if you put them in front of a group of people, they’re like everybody, has an issue. Well, not everybody. People who have fear have issues and you can find out what that issue is a lot of people.

Think – and this is what used to go through my mind, it’s when you’re standing up there almost like naked, like people, can see right through your mind. If you have any other extraneous thoughts or thought about the audience for unconfident feelings, that people can know, people can read those that’s one thing: there’s ten public speaking tips that I think and I’m studying them up down in sideways, but one of them is 90 % Of your nervousness doesn’t show hmm try try to find a friendly face in the audience when we receptive face receptive is key because you don’t know what people that people have on their mind for people get intimidated, overcome the audience right.

So for that receptive face because you don’t know, what’s going through their mind and when you do it’ll make you feel more confident yeah, and I think the other thing too is what I would say to people is. Is the audience wants you to be good? They want you to succeed, they’re, not sitting there, hoping that you crash and burn. So you know you’ve got it. You’ve got an audience who wants you? Nobody wants to read somebody who’s struggling right.

It’s not it’s not a pleasant experience for anybody. So then, how do you help people? Okay? How do you help people bring some more dynamism to the present because that’s the other part, so maybe I’ll get over the fear put you’re, just dull right, you’re just boring and you just you’re just going to it. Monotone slide by slide and everybody’s falling asleep each section. The reason these things work for people are class work and they work for everybody.

I’d never get someone say that they didn’t, but it’s a two-day class. When we do a sweep. We, you learn a session. You practice it with a partner with somebody in the room. Then you perform it, but getting your point. I have a cold in exercise, and so when I do is I haven’t read something really morning matter of fact: I Arabia turn in a minimum tax. Malthus, get through with that. It sounds like I hold a Disney story out loud.

So what you do is you go way to the right? Okay, you break out you break up, because a lot of people may be afraid to be over enthusiastic right mm-hmm. So I go through that. That’s one of the things that I do in the in the class and overcorrection exercise. There’s some other little things than we do, but that’s one of the major things – and I think one of the other things is is: is people have to connect with their own material? You have to believe in what you’re presenting I mean.

I think if you go in and you just think yeah, I don’t really believe in what I’m saying on we believe in this product. I mean it’s really hard to come across or, I believe in a magnet Susie asked about seen. You know about some of the results that I’ve seen and you know some of the things potentials it has so I buy into it negative Susie ethic, which is point of public speaking tip number seven, because the more enthusiastic you want about your product, your audience, will Be pitiful, so what are a couple of things that you would advise somebody to do? Maybe somebody who gives who has to speak, you know regularly or whatever what are some ways they can start to take.

Maybe some inventory of how well they’re doing people have critiques on you know like, for instance, I’m actually doing a one-off for a home speaking coaching for the person. That’s hasn’t ended up the Wells Fargo Championship here in Charlotte, and he when I first came in, I said so tell me what you want help with it. Most people are willing and have been taking their own inventory and they tell you well.

I’ve got too many arms and I’m a little dull. I don’t know how to punch things out. I get nervous this way my hands issues with my hands, yeah and then so high done. Do you help them to overcome these and cuz? Sometimes, let’s face it. Sometimes you can think that you have a problem with something, but when, when somebody from the outside takes a look at – and they say well, that’s not actually what your problem is.

You’ve got your problems over here right. So so, how do you help people? I mean cuz, I could come to you and say: oh, listen, Steve. You know this is my issue, I’m away from my hands too much, but you then read me and you go it’s not your hands, it’s something else I mean. So how do you help people focus in on the right things? You know you can find out what the issue is. You know maybe they’re flailing their hands because somehow someway they’re nervous.

I tell people, I say if you are nervous, use your hands to dispense matter. I mean some people are just going to for abundant energy than others. How did it talk other issues? That’s just sort of an experience, experiential thing that I find out when I’m doing the workshop, like, for instance, this person didn’t tell me most recently that they were there. Pauses were almost like that right there around our homes, okay, so they had a funny way of doing a.

Let me know funny way of doing it home because somebody probably said don’t do homes and they got they still have that nervousness right. It’s it’s! It’s really fascinating, though, when you see that how much people beat themselves up over over things right and how they get, how public speaking can you know become such a bit, you know, can create such you know, fears we said in people because they think that there’s So many components to it become back from to your formula.

Your formula is a pretty straightforward one to follow right. Yeah it takes it takes it really takes ounds simple. Only have people come up there and practice and do it they somehow someway run that action into the benefit, but you’ve got ta. You got ta, stop rhythm, you got ta just and what I do in my public speaking class. Is they work that stories? First comes now or that stories first I get this story done.

I say: okay, now tell me the action, the action you want, people to take and the benefit they’re going to receive from doing it boom. I say: go out there and tell your story and then just simply at the end of its thing, this is the action I want you to take. This is a benefit like your parents, hmm when you’re kids, they just say, don’t be the trigger, don’t fix this or don’t do the chore? Well, you did, they never told you why somebody would receive from doing if you didn’t, maybe fifty percent of the time you would you know – probably probably not but yeah, but at least you know at least you’d think about it.

So that’s it! That’s it. That’s interesting. It is, and I think what you’re hitting on here is that difference between the action you want to take in the benefit, that’s very easy to confuse those or conflate them right. So in in the last few minutes we have Steve what else? What other quick piece of advice would you give to people to improve their to improve their speaking and then tell us a little bit more about yourself and how people can learn more about you and you know, come to some of your classes? Well, here’s the thing! So a lot of people, you know they say well, I don’t have any problems with public speaking at a girl one time one of my classes say yeah.

I was in the debate team and everything showing up for the major of her presentation. She just folded. Mm-Hmm one thing you need to be modest and true yourself seriously: mm-hmm, sometimes the quietest, people, the people on the lowest rung of the ladder, usually turn out to be the best speakers in the class say this. I’ve seen a lot of people speed. So one thing never put your hands in front of you because you’re creating a barrier to the audience.

Oh, I see a lot of people. I see me doing that infomercials on TV and things or what have you Insurance commercials? They do the finger thing or what you know. The other thing is I’ve. Seen a lot of speakers do that they paced back and forth in front. They didn’t prove you know, and people think you know that you’re not Tony Robbins, okay, but you’re, not the eye clinic where they’re going to find you everywhere when you do that people are twisting their neck back and forth and they start not to get it all.

Because you’re going all over the place, that’s one of my pet peeves, I would suggest not to do the other thing too, is a lot of people think that if they memorize a presentation and try to restate it word for word they’re going to make, they have A perfect presentation – and that’s not – I need to be tempted – everybody’s tempted to do that and when you do what happens is you’re going to lose your spot you’re, inevitably going to lose your spot you’re going to have the back for a? Can it’s going to bite you it’s going to bind your speech online so that that’s pretty important! You know if you have to keep no cards, that’s fine! But typically, when you’re doing a presentation, you’re going to have those three bullet points, something yep title out there.

So you don’t mind, we’ll remember, looks behind those points. You’ll have the story behind them. So, yes, I said: yeah yeah, it’s Riley, hopefully there’s nothing worse than you know, bringing up your third bullet point and then going huh, I’m not magic on any base theories and you can improve somebody’s mind seriously a good percentage of doing these in the class. It’s really interesting because people think in pictures, so how this thing is oriented, but can I talk about my classes? Yes, please, to tell us a little bit more about yourself in your chances.

Samsung Toshiba places like that, and I do I guess what you want to call home speaking class where I advertise and then I can do in different cities, mostly around here, northern South Carolina and Virginia and Georgia, and things like that DC. There are two day classes and we cover everything under the Sun. You make one investment. I mean seriously that two-day class should last you the rest of your life mm-hmm because, like I said, you’ll learn a spot.

You’ll learn a portion, a section, then you practice it and then you perform by here for two days. If you don’t know it then there’s something wrong because you’re a birthday well next thing, but listen them thanks Steve. This is Steve’s stage Zack. My name is John golden pipeliner CRM and says pop online sales magazine spin grades been fun talking with you and look forward to another expert interviews really soon.

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