Online Marketing

Dumb SEO Questions 350.

We have that Tim Kappa. There Tim is a webmaster CEO of online ownership, calm and he’s also a Google product expert. You can hear more about Tim, a answer online and ship calm.

Tim is based about a hundred miles north of London in Kobe, and David resume is about what would it be seventy miles almost in the English Channel, David is he’s a leading internet marketer he’s a copywriter of many many years standing. He can be found and dated David Rosenberg young he’s based in West Sussex, better tacky worser is based in Wimbledon in London. He is Google product expert in the and since community.

I think I probably forgot to mention that Tim was a Google product expert in me. Given my business community, all right, let’s get started, we’ve got eight questions tonight. Why take Islamic the first one is from Chris Greene question, one on our run list. It’s a 404 pages with Novell and 301 targets. That’s the title Chris said: hi guys we have an e-commerce store which has old for our pauperis with some referring domains.

If we don’t have similar products to 301, redirect them to the next best place to be the related category, for example, if the product is address a redirect to the category dresses and cheers yeah, I certainly do that also what I would double check before doing. I don’t know how many I don’t know how many you’ve got if it’s a handful yeah no problem, but you know, if there’s thousands, I would certainly double check some of them and just see if there is actually any was there any ever any traffic to those Pages, do they have any equity of any shape or form you know? Do they have any links to them? Things like that, because if they are, you know it.

You know if they were never getting any traffic and they never actually had any links to them. Then you may as well just see them for a force, because it’s you know probably no one’s ever going to be clicking on those. But, of course, if they were trafficked and if there was traffic to them – and they have been mentioned here or there before then, certainly due to the to the you know that the category excellent thanks Tim anybody else, all right number, two on our unlisted from Caleb Larkins titled, is it bad to have more than three h3 tags? She said I am make making a listicle and would like to use header tags, but I have more than three.

Yes, I don’t know if you got this idea from, I don’t mean to repeat what I’m Michael Musto says. It has never been bad to do this, so go ahead. Use them use them wisely. Yes, the things exactly right today, I, like my Michael Mike, misses center. All right: okay, let’s cross that one off and move on to number three, and I now run this – it says it’s from redress kicks it’s time, I’m really confused about the canonical tag.

The article goes on the say: I’m I’m really confused about the canonical tag. A the global site is in English, and the British side has /en GB and there’s a product page with the duplicate content found also on the global site. Do I use the canonical tag on the product page of the blow global site, but does that mean that then, if someone searches for that page from UK, they would land on the global page or would they still land on the UK page? Will the UK page still get the rankings and also, if the Swedish processes same URL them as the global page, apart from a slash, a ceaseless product page, will then all visitors land on the global page rather than the Swedish page? As the canonical tag made the global product page, the ultimate and true virgin, if that is made, if there has, since all right how about it yeah this isn’t a canonical tag.

Question. I don’t think it’s a it’s a Natura clang question, although the Canonical’s will be there as part of the hreflang implementation, I got a bit lost in in the in the depths of this question, but basically, if you set up a Chang as it should be done, You should the right the right. You should get the right traffic to the right page, because Google would know what is relevant to the yeah. So it’s it’s a it’s an air shuffling case and the global English site is the default for everyone, except Britain or English speakers in the UK, and for those who speak Swedish.

So that’s where that x-default comes in, because, if you’re not in, if you’re, not a Swedish speaker and if you’re, not English speaker in UK, then you should be seeing the global English site. That’s why the heck Steve? What would be the global site with Paige left flank, pointing to the UK version and the Swedish version each page? Each version can have its own chemical, because it’s the true copy for that version right.

So two separate excuse me concepts. Hev Lang essentially says – and this page is the equivalent of this page in a different language locale, whereas canonical states. This is the true copy between the location of this resource and, if you’re Swedish speaker, then the Swedish page is the true copy of that place. So each page can have its own canonical. I think I got it right succeed. It said it sounded impressive.

I think you, I think you convinced me, okay, let’s wonder alone, to number four on our list I’ll play through already this one from Albert prana and Albert. Ask a question: title emails: offering Amazon backlinks. Is it through my websites contact form? I don’t know why people do this, but I mean hassling people through their content from I could wouldn’t care if they were giving away free money. I wouldn’t deal with them there anyway.

He said I’ve been getting emails from link building services offering Amazon backlinks da ninety six saying something akin to this has nothing to do whether you sell anything on Amazon or not. We create a page for you and your website will be linked on a dedicated page. This is a very strong do follow, link to your site, a Google search brute, provides little info about the this supposin technique and an Amazon’s Terms of Service say you can’t link away from Amazon.

So what is this? Is there any validity to it? This is lies. Damned lies. It’s spam. It’s bad practice! It’s it’s something! You should run away from. It’s something that you really shouldn’t worry at all about its validity. There isn’t any it’s just another one of those schemes that that strange people keep trying to relieve money from us. Oh yeah, I mean you can yeah, you can go and create author pages on hundreds and hundreds and hundreds of sites.

The thing is, they tell you: they only give you the da of the which I even hate, because it’s a thumbs up metric, but they give you this. You know of the actual site itself for the top line of the site itself, that actual little author page or you know sort of business page or I mean it’s essentially just essentially just like a some kind of citation on there yeah I just wouldn’t bother with Them yeah, it’s just a lot of rubbish: man, yep.

Okay, let’s go to the mix here we are here’s one from Sarah Adams. It’s titled emerging 5 at different sites into one mega site, I’m working with a publishing brand. That is going to be doing two big things in the next year: one merging 5 different sites and brands into one cohesive mega site. The big challenge here outside of tech, technical SEO of merging multiple sites into one is merging different brands.

Moving from a subscription model to a digital membership model with tears and paywalls, there are lots of examples out there in terms of publishing sites with pale walls and lots of examples out there of multi brand sites. But I don’t know of any that have both. Definitely not marketing by imitation here, but would love some examples of publishing sites, with distinct brands or distinct categories.

That also include digital memberships. Does anyone know of any examples? No, not with all different brands? No and I very rarely actually paid for, but just it won’t be up these paywalls, hmm. No, I don’t know of any multi brand on a site. Unfortunately yeah, I’m the same. Oh I like hate, paywalls, okay, anybody else right, number, six on our run list. It’s from Jacob album, it’s titled earning Google’s a rich card.

Jacob said hi, I need help. I work in a company called voice, one two three and we have tons of a voice actor profiles, for example the voice 1 2 3 dot-com / Brian st. I had my engineer set up structured data for all of the voice actor profiles, so we’d have the chance at earning Google’s rich card and when that voice actors name is searched, is there any way for me to easily check one how my snippet actually would appear In Google, if my snippet is appearing in Google, thank you well.

My first thought is that there’s a nice report in SEM rush that will tell you what what is appearing in terms of what’s appearing on Google, for four sentences for certain searches. You could put him the guy’s name or the woman’s name and see if any a nice features were being shown. You could also see if, if yours was appearing, you can do that for four different countries as well. I’r short, I’m not sure at all.

That would that would tell you what it looked like. I should. I feel there must be one around, but I’m struggling to think of one, but certainly this game rush will will give. You will show you who is appearing and all you could you could just do a search and see what turns up make sure that you used incognito. But you know you say: okay, I just checked your structured data on that page and you’ve literally used the entire.

You know for the description you use the entire page and, more importantly, you’ve got stars. Our star important voice. 1. 2. 3 is currently experience, so we have functionality issues your message through the system may not be reaching us. Please mate! You don’t need that in your structured data markup and I’m guessing if they did try and look at that. You know after the first sentence, that’d be like what is this like you’re already telling us that you’re just look you need.

I would edit your your structured data. I would not have that it. I would not have all this other additional stuff in there Idina like 5-star services, the name the game with Brian. No, you know if you’re doing a bad person you’re doing a bad person. I would certainly edit your your your structured data on that yeah yeah. I would certainly do that. Another thing is, is let me just search Brian. I mean I don’t know what kind of snippet you’re trying to I mean.

I already searched Brian Brian, you know and Google’s already saying, voice actors and their suggested, which is cool. But then there is a kind of featured snippets for Brian saying but Brian mercy and then he’s got his own site also and on IMDB so yeah you should be trying if you’re trying be the authoritative one that deserves the featured snippet for the the search query. Brian signs voice acts out, hang on.

Let me take a shot. Are you using same, as? Are you actually no you’re same, as is all to voice one two? Three, so it’s like see you yeah. I think you need to revisit this. Okay, there’s also been the question of in this case I just wan na search for me and the first on Brian st. And the first answer is: is Brian CENTCOM yeah yeah you’re going to have trouble, I think, ranking over the voiceover artists own site yeah, I Mean if they’re going to do an actual featured snippet in terms of the actor itself that would more likely come from either wiki or you know other axis, okay, what’s the Nexus? Now I don’t bother to remember these people yeah.

It tends to come from wiki and sort of other things whose profiles are these yeah, their own actual profiles of you own yeah. I mean like, if you’re going to do the same, as which I know in your structured data. You’ve got that as your organization, but if you were going to do same as I would be doing their own sort of social profiles and things like David said, I don’t see your site actually sort of hosted nuts posting that featured snippet per se, at least not For the not probably the bigger names, yeah yeah yeah, you may you may for other ones.

I mean, I don’t know who you have you know. The other thing is that Brian straight the example you gave has got an IMDB entry. You know that’s coming in at number two so which then actually links to his his own Brian CENTCOM, hmm yeah, whereas you don’t even you don’t even reference the sky you’re treating it as if it’s you is yours in that sense, but he’s he’s not in that. I would yeah yeah, I mean personally say if I was looking at this, I would I would like your pages.

Firstly, I would sort them out. I would really sort of your pages man stars important in capital, letters and you know your first line saying you’re experiencing functionality issues. I would really sort out your pages. I would get rid of all these weird star things. I would structure them exactly the same across every single one, so this is that this is the key thing. Yet I would really look at these and structure them across every single one.

Then, of course, if they have their own social profiles, I would add those in so look at an irregular actors. You know, features snippet or knowledge graph right and then look at those and structure it. According to how Google likes to structure these things and you you, what you want to do is you you want to become the authority like IMDB, but for voice, and but you need to have a proper structure in place.

This kind of stuff just does not work. The way you’ve got this page stuck, you know, clients it just all should be in proper, structured sort of stuff yeah. I would I would really that that’s my own personal thing, if you weren’t going to go down that road all good points, all right. Let’s move to the next, nobody has an objection. Okay, number seven on a run list is from a bender raj dango, it’s titled implementing review, schema a Bindra said them after an algorithm update for Rich Snippets for reviews by Google.

I have this confusion on my mind. I can relate to that now. He said now. Do we need to implement review schema only through micro data or PDFs? Can we get a snippet even when it’s implemented through json-ld thanks in advance yeah, you don’t need to change anything as such. You don’t need to change the way it’s done. You can. Obviously you can do it in multiple ways, but I mean the ideal version would be just an LT.

It’s easy! It’s easy to implement. It’s probably the better ones. What you’re, not understanding, is the rules around when Google are going to provide the stars and in the search results they are not going to be, I suppose what they call self self-serving. So essentially, if you are a business you can’t you know you could mark it up, they’re, just not going to display it. So if you’re, a plumber and you’re going to put your plumbing page – and you know if you’re an optician – it’s not going to be up on any of your pages – the only pages that they are really going to allow them onto now our product pages as such, They will allow them onto the service page.

So if you’re a plumber, it won’t be on your home page. But, for example, let’s say you have a boiler page and you allow, and you allow users that this is the crucial bit. You need to allow users to actually add add their own reviews right. You can’t use third-party tools to extract them from one site to add it to that site. It has to be the actual site or the actual service or product that that that the user can can can review but yeah.

So so those are the kind of things in that sense. You can’t just chuck it across an entire site and you can’t just chuck it on two, because you know I mean, of course, if you’re, a single page cafe and you allow for views on there. Yes, they were, you know they would honor that, because it’s the cafe and it’s the customer, but if ten it tends to be a product now they’ve just restricted it on self-serve it.

So you can’t run across all sorts of different things and equally you can’t be using a third-party third-party tool. The actual reviews need to be on that page. Excellent Tim. Thank you for that all right! Let’s go to our 8! Then final question on tonight’s panelists: it’s from Kelly and cream sitting on a flamingo Kelly Anne said it’s. The question is titled the particular keyword in a particular country, Kelly and said: hey.

Does anyone know what is the best way to check rankings for a particular keyword in a particular country yeah? So, there’s quite a lot of tools out there on the market that can do this for you, you can set it by a country. You can set it by a city, a town, a specific location. I particularly use SEMRush, but you can use. I mean there are a lot and you could even use your Google search console filtered by the country you’re looking at and hopefully that keyword will be appearing within there and then it will give you known exact but it’ll.

Give you a very good idea, and you must fill trip, a country to give you an idea. The other flip side of this. You know Kelly that you need to start thinking about this know really. You know checking out a keyword by country that the point is where that, where that rank tracker is actually searching it for what IP within that country, you know it could be the north or south, it could be somewhere somewhere else.

You know just it very rarely. People search by it by by just by you know, a country and what you see from a tracker is not going to be the same for people in that country in different locations. Searching for that same thing because it may be. You know if it’s sort of affected by local that could completely be different. Very rarely people actually search from a country search setting very rarely so and and of course, even if they are in the country and they search for a keyword, it doesn’t have any modifier and in it they will generally try and return a local search to them.

Based upon their IP or their, if their phones, chair location, so actually just searching for a country not really beneficial, I mean for you like I’m, like put this way. I wouldn’t go and pay for a rank tracker just to check a country. I would use your search console and then it just gives you kind of an idea right if you were looking specifically localized, then yeah. You know that makes more sense, because you know if you’re looking at localized, you can try and understand well what we need to do to appear more in this demographic.

These are the demographic or these are the. This is the actual city we want to target, not just like it’s, you see what I mean, so I would just before you go out and like spend money on any of these trackers, I would just maybe read up a little bit more on actual where things Are going to rank how they’re going to rank, how Google tries to serve different results based upon the search query and the where the users located? Thank you, Tim may anybody else.

Okay! Well, that’s about it! For tonight. We’ve done it again. We’ve answered all of the questions asked on the dumb SEO questions Facebook group for this week, we’ll be back yet at the same time next week, but before I go, I must thank Tim, Kappa David Roseanne, Masatoshi versa. Thank you for your contribution. Oh my kappa sure. Cashner, it’s just joining us. Okay, Michael thank you for coming in, but we’re just about to get a green room.

Sadly, Oh Just My Luck, you like blue. All right must you still say if they think people like mottled, stricka, –, Michael Martinez and Richard Hearn, many other people who answer questions throughout the weekend, they’re very contribution that is invaluable. Okay, as I said that will be back at the same time next week, but for now it’s good night


Online Marketing

Dumb SEO Questions 346.

346. Each week we meet here to answer the questions asked on the dumb SEO questions Facebook group with us tonight. We have masataka versa. Messy turkey is webmaster of Watson. Web net he’s also a Google product expert on the Adsense community. Tim kappa, o massacre. He is based in Wimbledon. A suburb of London.

Tim capper is about 100 miles north of London. He is Sierra online ownership. Calm he’s also a Google product expert on the Google. My business community, yeah tim jacoby, sorry, I’m saying Mike official Kershner, is director of SEO and content of turn rhythmic capital he’s also the president of a popular SEO. Meetup group, Silicon Valley, yeah about 6,000 miles west of London 6,000 miles west of London.

Is that fair enough? Do you think I don’t know, I just threw it out there. Alright, we’ve got 10 questions tonight. We’ve actually got more than 10, but we’re just getting back into after our three-week high itís getting back into the swing of things all right. Let’s look at the it’s titled: how to select suitable keywords. It’s from cameral Islam and camera says hello, everyone. I need some suggestions running regarding keyword, selection and how to find suitable keywords thanks in advance.

Well, suitable keywords will depend on your business. What what you specifically focus on, where do you spend the time essentially wanting to make money, will kind of determine essentially the type of keywords you’re going to want? It’s pretty broad. I think the question will come down to you know what kind of tool start through you are you looking for. I mean Google, Google, Adwords Keyword, planner, I’m not perfect without a paid search program.

We’ll give you kind of a set of terms that you can understand about. You know a range of what people were searching for online and give you general concepts of that. There are other tools like SEM rush. That will give you a bit more details and you can find kind of areas of which more specific numbers of what people are searching for and yeah assuming you’re. Looking at the search results for them, you can get an understanding of whether or not those terms are appropriate yeah to your business line, but that’s kind of just a quick way to to think about.

You know what term is going to be actually useful to your business. Thank You, Maya anybody else, there’s also ones which are free, which are quite quite useful. This it’s called answer the public. It’s now it depends on what your your main sort of keyword is or product that you’re going to add in to start with depends on what kind of answer you’re going to you know it sort of data you’re going to get from it normally pretty good.

They can normally come up. You know, even if it’s very vague, they can normally come up with a few ideas for you. You can split it down into questions and phrases, things like that and there’s a free tool. It’s it’s it’s pretty helpful and then what you can do is at the same time you can use those and bounce across to to add words to kind of you know, sort of fill you in a little bit more if you wanted to get actual numbers related To that but yeah, that’s that’s quite a you know, good selection to play around with thank you, Tim okay, let’s wrap that up for camera and let’s go to the next this one from SWAT.

Neil tides does web hosting effect the Google ranking of a website. If the web host doesn’t do a good job of actually hosting your site, that can definitely play a part in to affecting how you ain’t good, for example, if it’s not up all the time, if it’s yeah the servers are extremely slow, those are things that can Definitely affect the ranking of your website outside of a few of those things. For the most part, it’s not going to be hugely detrimental if you’re choosing between one kind of web hosting versus another yeah, but just like that still the case it might be fine, but certainly for around about ten years.

Godaddy was notorious for blocking the crawling of Googlebot and, of course, then Google would naturally drop those pages from its index and search most for it. Sir. You know they then turn it back on and, of course, the the owner of the website would not know why. He wasn’t performing all that. Well, it was just them that its performance was heretic but as a server and now, if that’s still the case, anybody fill us in okay, all right.

Let’s move on committed to number three on the run list, it’s from PIM Sandra and it’s team us how many articles should you have to increase organic rankings? 42? No, more, no less yeah! I think there were a few answers. Like my kiss, oh yeah yeah. I think in range from 17 upwards of 40 yeah look, I think, you’re looking at in the wrong way, in the sense that it’s not necessarily about a specific set number of articles.

You know if you’re going to if you’re going to write articles or you’ve got the you know, you’ve got. You know someone there on the team that can, you know, create content or whatever the case may be. I think you should, and it’s always good to to focus on the specific topics within whatever your site is product service whatever and to you know, focus on answer on all the prospective customer, stroked users, potential questions, queries, informational queries around those products or service or whatever The site may be proper, you know interlinking throughout the articles, segmenting it towards.

You, know your proper category and then towards the actual. You know the actual product or service on the site, those particular pages, and even then you know. Let’s just say you know. This is a brand new site. You don’t really have any links pointing to it. You haven’t really built up anything. You know you could talk on a hundred articles and it might you know, dial an evil a little bit. There’s this a lot more to it than just creating articles, but that is a really good way.

You know providing the information to customers or users for when they get there. It’s also a good way of catching them in between the purchasing stroke, research phase. So yeah. Definitely you want to be looking at that, but I think for you to just think I write articles to get this that’s kind of the wrong thinking. You need to understand why you’re going to be creating the content and what you’re intending the content to do.

You know you shouldn’t just be thinking content to rank. You should be thinking, I should be capturing they user or the customer. During that you know their research or their purchasing journey and the more times you start appearing to them, you creating that brand affinity along the way and then trusting what you’re saying you’re answering all the right things. They continually start seeing you for things around that product questions answers you know it doesn’t necessarily have to be also written content.

You know you can think YouTube. You know article may work better depending on what the service or product is and you’re building up, that brand affinity, making it a more more likely for them to use their product or service that their actual site offers, because you’ve built up that trust throughout the research Process that or the console you know the consumer journey that then they’re taking. So you know, yeah do you know, concentrate and invest in in sort of content, but don’t think of it is that how is it going to increase my rankings? Thank you Tim.

I think. We’ve world covered yeah. There was a lot of levity on answering that, because we’ve got to also consider that when we’re answering it is that the user or the person that’s answers the question. I should say that they have no idea whether you know they have no idea how funny yes Jim, but we also need a little bit of fun along the way. Fair enough. Micah was telling us to better, maybe see, helicopter.

If the city saw you in Trafalgar Square hanging on assets, you said the right pocket. I can neither confirm. Nor did I come Brown asked. The question he wants to know can SEO help your business. I wonder if he expected a negative answer from an well. It’s like yeah, it depends with what Tom um it’s like yeah. It really depends look. So if you are some hip trendy, up-and-coming, a fashion label pair of jeans right yeah, you’ve got your site.

You’ve got your products, you know, there’s kind of you know and as long as that, you know, if you had a developer that had the basic understanding of SEO. You know, let’s say for argument’s sake, that the probe that you, you know your site is probably set up. It’s you know it’s properly developed. You know images everything’s taken care of, so you haven’t then had to sort of in a sense, invest in as now and then because you’re, a hip and trendy sort of thing you know like for jeans or whatever your primary focus for the target market.

You think right we’re going to hit YouTube, Facebook and Instagram and do and maybe even tick, tock or whatever right, because it’s hip, it’s trendy, you can do like really cool article kind of stuff. Well that in a sense could probably drive the business for that model. To the the side and to purchase right so that necessarily wouldn’t be a CEO. Yes, they could, you know, help tie it all together, but in the sense you could take that out of this situation right, if you were looking at you know so the for me yeah, it surely can.

But what I’m saying is, it doesn’t always have to be just SEO and it can be portions of it. It can be, you know, part of it that can be as long as you know, all the different cogs work together as they’re intended and all the different pieces are are working. Then you know technically not but of course those other little aspects along the way to incorporate small pieces of SEO in terms of outreach, pushing out your content, making sure it’s found in the right places things like that.

So yes, it can. But I wouldn’t say it’s always an essential element depending on what the businesses. Thank you Tim, fantastic answer. Nobody wants to anything that do they. Okay next is number five. It’s from Joshua Wells, it’s on citations and ender, three listing for national SEO. Joshua said hey. I have a question: do you do citations and directory listings for national SEO, or is that just for local SEO? No, you can’t do it for national.

Also, in the sense that look, it’s still national is still based on an address. So therefore, technically it is still local, but you know if something was just a national company you’re still having to use an address with citation where it still makes a technically local, although it’s the head office, which serves that so national. So it’s a bit of yeah. You know defining that, but essentially yeah you can.

You can still do certainly for a head office or for a corporate brand. You can you can still do it normally, ordinarily, they wouldn’t, but there’s no harm in not you know, I don’t think Mike’s head office in London would go and do you know a handful of citations in Yale, and you know one one, eight or whatever the case May be, but it wouldn’t be a problem if they did so, it’s not going to, you know hinder, but ultimately it still just it still does boil down to two local in that sense, because in this, in the sense of local is with local and citations you’re.

Trying to reinforce online that business that business name at that address locally and that’s what you using these to reinforce it wouldn’t hinder, but it’s not going to be like some make-or-break thing, for you know a head office to to be listed in that excellent. Thank you. Tim well, I think that covers it. If there are no objections, I’ll move on okay number, six on our list is from Scott Clark.

Scott asked a question titled a large number of or often pages in a sitemap Scott said how severe is a lion’s number of often pages in a sitemap found during an audit. I’r assuming this is a cruel budget waster at the very least, but what else it was found on the prospects, not a client site. So I would really have a look at what this page is up, because I know some like like, for example, we commerce, depending on how its set up if a product is out of stock.

It blends that out of stock, it takes another, never get patient and, and they technically become offering pages from a auditing tools perspective, that’s what they kind of label it in, but it’s still, it’s still being. You know treated kind of correctly in that sense, so a large number in that instance wouldn’t be a problem because they come in start. There come out of stock and it makes sense the user to remove it out of the navigation and when it’s out of stock and then winner, the new stock comes in it comes back in so from that perspective, it’s it’s not an issue, but I’m guessing.

If that was when we say a large time, I don’t know what a large number, but you know if we talk in thousands here and they not being treated in that way coming in or going out, then yeah there could be an issue. I would probably look at tidying it up not from a sense of sort of a cruel budget, but I would I would want to tidy it up so that the search engine really understands what you’re doing if these things are just hanging about all over the place.

I would want to tidy it up from that sense if they’re not coming back or it’s just some weird kind of I don’t know. Sometimes you know some of some of them are like sometimes images attached to labels and stuff yeah, there’s all kinds of different different ways. It would appear, but I would say, depending on what they are, would be depending on how I’m trying to clean it up or yeah yeah opt to too long to it to cover here, but you should also look at the dumb SEO questions.

Facebook group there’s a there’s some very useful comments in for this question, all right. Let’s move on to the next and it’s a question from Jeb and John. He asks it’s titled to do. Canonical tags, past, linkjuice and German went on to say and we’re not to ask also. I am stuck with the thought about some about same domain, canonical versus third-party site, canonical tag. How would search spots look and treat them got my fingers crossed on this one.

Thank you guys, so so in a sense, do canonical tags cross, link juice, um! Well, let’s, let’s think about this. Let’s put it this way. If a, if a third party, you know a pretty big third party in the in the instance where someone took your your you know, you sent your content to them. They published it in a new truck. You know you had your version of it and there’s like totally outranked you, which we see all the time in that sense and ultimately, the way they should treat.

That is by putting your the canonical tag. You know treating with canonical to allow google or to at least show the attributing source or whatever the case may be now so in the sense does it pass linkjuice? No, I don’t think in the traditional sense, but it does allow search engines to understand who actually produced it, and I and I think that has a lot of value in it not necessarily link juice, I’m not making sense.

I know what I’m trying to say. I don’t mmm yeah, I think I’m getting where you’re trying to get it’s that if a third party has a canonical to your site, then you know, then that would sort of transfer to your site, yeah. So you’re saying these guys actually wrote it almost as if this is the act. These are the authors. This is you know, I mean we. We know how Google shows these things that can scholarship articles and things like that where they show the citation source they want to attribute, or they want to know who created this, and I think it would so.

I wouldn’t say he purses Authority, but it shows who created it. You know where, where it comes from, so you know if it’s a fairly, you know decent site that that has obviously published it it it’s it’s showing. You know I hate to say, but trust and authority it’s a tributing, trust and authority to you by that canonical tag. Kind of that’s yeah contain this. The way that Google did about indexes and works was dynamic.

The canonical tag would have that value. I guess, but it doesn’t. Google doesn’t work that way now all care, no responsibility. I wouldn’t normally try to say this. I just say these from having readed giggle, but you know taking their set of files and the consequences of a search. So but what I understand this is getting too complicated from my own head, so you go ahead to so there’s the interesting test.

Dan Petrovic did in 2012 with the canonical tag in how he hijacked well, essentially, hijacked Rand, Fishkin blog using the canonical. So so in the sense, I suppose it it doesn’t necessarily past painted juice, but it does pass on that. Like I mean, I don’t even know what to call it, I mean search engines understand what it is and they understand you know who the the originator of the content is so in terms of link juice.

I don’t know, but search engines certainly understand who the originator is and will display the originator or understand it. You know yeah yeah. The problem there, of course, is that Google may assign a different canonical to the entity and so that’s an issue when a site is seen as perhaps more authoritative or trustworthy, then the there’s a possibility that, despite what it says on the page or in the header, Google may assign a different source as the canonical copy of that thing.

So there’s that element as well. It’s a great question Jeff and John a great question. No, I guess if we should move under the next, I’m sure there’s no, what we can add to this but difficult to encapsulate in such a way. That would be understandable from the basic user anyway be hard for us to prove what we think yeah all right. Let’s move on to the next number right on our run list. It’s from me, King, it’s tunnel between keyword, matching brain match domain.

He said services like plumbing etc. Do I go with a keyword, match domain or stick with a brand exact match domain? It seems to rank more quickly and higher. What’s your end, you know, sort of thing is: what’s your end game? Is this a business you think you’re going to create and you’re going to stick with for the next to retirement. You know, is this your? Is this your passion right? You know what what do you yeah, because, ultimately, you know what is best plumber in in London going to do for you as a brand, that’s going to sustain you and your family for the next 30 years.

Is that going to build affinity, you know, is it going to be be a brand? Is it going to be something that people will put in their phone book and you know call you every year for a service? You know we need to be real about these things, if you’re, not if you’re, if you’re in it, just for a bit of a laugh for the next couple of years. Think you’re going to you know, try and use that, as as as a as a lead gen for the actual business, you know then best plumber in London for sure, but if you’re going to feed your family off this for the next 30 years, you build a Brand build around.

Yes, that’s right, you good! Let’s move on to number nine on our run list at this time, it’s from Bob marks and he the question is: titled. Do Google Sites still past juice, he said? Do Google Sites and other Google properties still pastures? Is this still doing so when you say juice, I mean it’s like if you think about a search engine following these links from different things and understanding who’s doing what, in what context is this being added, etc, etc? Yes, if it’s in the old thing of I just want to talk a link yard to get this done.

No but yeah, you know, if you you know if these are already in place or were you thinking of creating you know a YouTube YouTube account. You know for the brand a couple of different. You know, sort of different things all over the place. You know different accounts for the brand etc. You know as long as it’s consistent, it’s fine. You know you’re building a sort of an infrastructure around to support what you do in terms of passing, linkjuice mm-hmm, I’m not so sure rather, and I suppose it’s what you define as link juice.

Okay, that will we move on to the last question. I run this tonight Linda Lee. It’s a question about backlink building. She said how effective is error hate AR as a tactic for buckling buildings, and I know what Harrow is you guys can tell us what dollar value would you put on each backlink you earn? Are there any metrics used to track the performance, so it’s that so? Firstly, Linda, I think you know just I know, you’re asking about Harrow, etc, but I think you’re completely looking at the wrong way in terms of links, I think you’re going about it completely wrong and I think you need to actually do and understand.

You know natural link building a little bit better than going out and you know because essentially you’re looking at at building links, I think you should understand how you can do this yourself in different ways or shapes or forms, and how to do it sustainably over time. That being said, I don’t I don’t see how this company can it. You can look, I don’t know what product or service for your website is.

So I don’t know, but I honestly don’t know how they can. You know say: they’re going to get X amount of fat because ultimately Harrow is is all depends on what’s in vogue at the minute and what the reporters are asking. Yes, there’s a tons and tons of different genres and different journalists on there. But what happens if, in that particular month literally no one asks for anything in that particular genre or tactic, or that never saw website or industry, and you know they.

They can’t pitch anything to a journalist. Well then, that window, so I and my second part to the answer I already said to you, is, I think you need to understand a little bit about building something, that’s sustainable and and how to go about it yourself rather than buying, because that’s essentially what you’re Doing is you’re buying links in that sense or paying someone to go and build links for you so and – and I think you really need to step back and understand a bit before you even go down that road, but you know, for I think it was yet Two and a half thousand dollars you can hire a pretty good writer for that too.

Obviously, you would you, you know possibly need to do some research. I don’t know what your problem for company is due to and come up with a sensationalized piece that fits with what journalists are looking forward to minute one you provided you creating the content, you’re publishing the content. You’re then, feeding that sensationalized bit of journalism to the other journalists, who will then create the other pieces off the back of your piece when you’ve got the content, they attributed everything and to this sensationalist piece, whether it be a poll, a survey, some graph or charts That you’ve created to go with it to back up the the the sensationalist piece.

You know there are tons of ways for two and a half to create something far better than some shitty eight little links of a journalist who may or may not even be in some mainstream publication. I think you you know, I think you need to really step back and understand something a little bit better about. You know, building links for your brand and company that is sustainable. Then then, thinking of these ways of you know, by paying a company to build them for you or if you are going to do it, you go with a company that is not even going to mention Harrow to you all right.

You should be looking at something. That’s going to be building at scale nationally sustainably. Thank you Tim. Yes, sir. I often wonder what prompts questions on the demacia questions. Facebook group, I wonder if Linda lily – and I have I’m not disparaging without cause, but I wonder if you’re really mentioning Harrow so that people will become aware of it. Well, it’s it’s. I mean heroes like well.

That’s old school man. I mean it’s really old school. I think yeah, I think the thing is with this is people who people read? How can I help my company online or website and then invariably always there’s something or someone mentioning backlinks and then the person goes? How do I get backlinks and Jesus Christ? Even Google, you know, allows ads for it, so people get into this thing that I mean Google’s doing ads for it.

There’s all this and I think they can literally go and buy him. But we all know you know the the misery after penguin that just shit cause – and I just I just wish there was something more informational. I think we’ve discussed this quite a few times. You know if you got it, but if Google’s going to sell these ads, there should be something up there. Like a warning, you know warning before you use these products.

You realize that you know there’s manual, penalties, potential of manual penalties and things like this, but on the other hand, you know people should be doing due. Diligence like Linda has never asked in the sense like she was like cost value, isn’t worth it. She never asked or said: is there potential for a manual penalty like I don’t think she even realizes that her entire site could have a manual penalty and just disappear from from search results? That’s the that’s! The worrying thing is, I think, the lack of due diligence that people do in the sense of their business online.

It’s almost as if that this you know, if you were signing a contract in the real world, you know you would dive into that. You would. You know cross the eyes dot. The t’s sorry other way around, but you would you know what I mean if your livelihood is at stake. You will really check this stuff out. Wouldn’t you, but for some reason in the online world, uh yeah look girl, just got ta, buy some links and then – and if that’s your livelihood, you know it’s a it’s a problem I mean, and this stuff hurts yeah yeah.

Who wants him? Alright, um. I think we’re at that time. Yes, it is. It is that time we’ve answered well. Actually, we haven’t answered them all with quite a few additional questions which will put into the run list over the next week or two so that we don’t suddenly have to deal with their three-week buildup of questions. I don’t want to tire these guys out. Okay well ago, I’d like to thank people like Michael Martinez who answer questions on our dumbest fear questions Facebook group, but through the week I’d like to think that people who answer questions on our Facebook group and on our panel here each week are people.

Like Tim, Kappa, masataka, wasa and Mikey pusher Kershner, your contribution is greatly appreciated, we’ll be back here at the same time next week to do this all again, but for now it’s good night.