Tag: facebook leads

So let’s move on and talk about facebook advertising.

So, first of all, I’d like you to remember that facebook is a social. It’S a social media platform and you need to remember and respect that when you’re using it for your business because I don’t know if you’ve ever heard of it, but I’ve certainly never heard of anyone going on to facebook with the intention of purchasing something. So, that’s why you know you don’t want to be sort of ramming links down people’s throats and things like that.

People are there to see. What’S going on in their world they’re there to interact with their family and friends and a lot of them are there to read cat articles and disaster articles things like that now. One thing to really remember is that Facebook protects its users, they like to protect their users experience, and if people complain to facebook about ads and spammy posts, their sin, Facebook are going to stop them now.

That will either stop the person who is placing the ads in this family post, or they will end up shutting them down all together, and we don’t want that to happen, so we need to go about using it in a very professional, straightforward and transparent manner. Facebook is not out to get your business or to stop people advertising, they are only predicting the experience of their users on the internet, so it’s really important that as advertisers and business people we respect Facebook’s Terms and Conditions.

So this is a couple of things. Actually, it’s quite a lot more than a couple of things to understand before starting, I understand Facebook’s Terms of Service now I know it’s always onerous to go through these things. But if you want to, I value your app tising account and your Facebook page and even your personal page, make sure that you understand Facebook’s Terms of Service and that you always stay inside them.

Money-Making opportunities, MLM bits home businesses, network marketing, anything similar to that are not allowed to be promoted, and it’s clearly stated in their terms of servants. The other thing I want you to remember is to never use an affiliate link for any of these types of businesses. In an ad you know, really the best thing to do is perhaps send people to a blog post or something and give them some value, or you could get them to opt in for some information for some training or some value with a call to action at The end of it that may refer to your business, but never send people from Facebook directly to an affiliate link and also using a quote or a shortened link, is really just being dishonest and it will get your account banned.

It may not be been today or even tomorrow, but it will eventually get shut down. Your account shut down, and this is why Facebook manually follows people’s ads and they opt in to see where they lead, because they want to know what experience their facebook users are. Getting on the back end of that ad, and if you have a capture or a sales page with make money online or email in my home business or even a page that has some unrealistic claims or something on it, that’ll be the end of it, snap that Will disapprove your ad and if you get more than a couple of ads disapprove, you will be shut down so be very aware of the correct way, and the honorable way, I suppose, to use facebook also be very careful of the copy you use in your ads.

Never mention any of those business types in your advertising copy all make money claims in them any kind of unrealistic claims, and if you are in the weight loss, snitch things like that, that’s also another niche that they don’t like advertising in. You have to be very careful with your images as well, so just make sure that you fully understand their terms of service and don’t go outside. It, be conservative with your advertising and make sure that you’re always giving people value and that way, you’ll be fine.

But affiliate links are a total. No, no, so the next thing I’d like to do is just show you. What ads look like now, there’s you can place ads in different places on facebook, and this is actually a desktop newsfeed ad. Now you can tell it’s an ad because it’s got sponsored here, and that means that it’s actually a paid post. Now I don’t know whether this is actually an ad and I think it probably is, or it could even be a promoted post, but this is an ad that is appearing in Facebook’s newsfeed.

Now I also want to show you a little bit more about how you can get into trouble if your ads are not appealing to the people who are seeing them, and this is another and sponsored ad on facebook, and if you click on this little arrow up Here this box drops down now. The last thing you want is people hiding this ad or telling people they don’t like it for some reason now, that’s why you need to be very targeted with your advertising and make sure that the right people who are interested in your head but see it, but We will get onto that in a more advanced fear, but this is where people would complain about your ad or hide your air and that’s how you get into trouble with them now, if they are want to know why they’re, seeing this or if you’re interested in Wine you’re seeing some of the ads that are appearing in your news, feed on facebook.

If you click on, why am I seeing this this pops up here and it will explain why you’re seeing the ad and this one is saying that adobe stock wants to reach people who are similar to their customers, and they think Facebook thinks that I’m similar based On what I do, the pages I like, and the ads and posts that i’ve clicked on our facebook so be aware that they’re following you everywhere around facebook, so they know exactly what you do, what you like, what you click on now you can manage your ad Preferences, you can ask not to see it adds a tall and really as a marketer yourself.

You don’t want that to happen. You want people to be happy with your ads. So that’s why very important to make sure that your ads are world targeted because you don’t want people not liking them, which gives you a really bad relevant score in facebook we’ll go into that later on. But it’s just something you don’t want to happen. You want people to be appreciating your ads, also important, why they should be more social and not all salesy.

So this one here is average adult receives 147 emails a day. What are you doing to stop it? We can help so these people are offering to help and giving some value. When someone clicks on here, it’s not a sales, a post, they’re, not they’re, saying bye. My stuff, some of this adobe stock won’t get 10 free images. So you would go here for free images takes people to the page, creates awareness of the brand and everything and people are they’re, going to actually probably have to opt-in to get those free images.

So that means that adobe stock has the email details. So that’s their benefit and you also get to have a look at their stock images and see if you like them or not and maybe deal with them in the future. So that’s newsfeed desktop now, where do these ads? Actually hang out on facebook have a tick, and, oh sorry, I’ll just take you here. Those ads would appear here in the news, feed and there’s one right there.

That is an ad in the news feed see. It’S got sponsored post, we can click on here. I can hide the ad if I want to, but I can also have more options. I can say I like this out. It’S useful, it’s helpful for me. I can also click here and say: why am I seeing it and it’s a very similar to that other digital marketer ad before Facebook thinks that I might be interested, so that is a news feed add they’re appearing in my news feed now to get my presentation Back again, ah here we go so we’ve talked about what two adds up jack on desktop news feeds.

So that’s then there now we’re going to look at right-hand column ads now this is a right hand, column and they’re a little bit smaller. They haven’t got so much text in them and they appear down here. So this is where the right hand column has. Now. This is a suggested page here. I can’t actually see any sponsored sort of ads at the moment, but this is, where the right hand column ads and then, from time to time you will have seen those kinds of ads before I don’t know why this! Oh there we go.

That’S the right column ad again, so once again you can check out why you want to see it now, the next one. We want to look at our mobile newsfeed ads, and this is just a screenshot of my Bible phone. You can see it’s got sponsored there. So you know it’s an ad they’re, giving away something free, ah they’re, not doing anything, that’s outside Facebook’s Terms and Conditions. So that’s the different placements of ads now how to get actually get started using facebook for your business.

First of all, you need a personal profile. So you need your own personal page now that profiler, I showed you that there, when we were on the facebook page, that is actually my personal facebook profile. Now, if you want to use your personal page for business – and I don’t really recommend it, but you can segment your friends so aren’t marrying cousin bill, won’t see your business posts. So you can set up your facebook posts, so certain posts only see to certain people which makes it quite flexible and it does allow you to do a certain amount of business stuff on your fat on your personal page.

If you want to and you’re not quite up yet to creating a fan page and actually creating it, it’s a good way to get started, but the best for Lucian for business on Facebook is a fan page or a business page now. A fan page is linked to your personal profile, so you actually create it from your personal profile, but no one can see that it stands completely alone and they can also ranked in Google just like a website.

So a fan page is a really handy tool to have, and you must have a fan page set up if you want to advertise on Facebook now, your fan pledge is a place to give value to your followers place where you can brand yourself talk about your Business as well as sharing some of your life with you follow us, and you need to remember that Facebook is social media platform just like I said before, so just going back now to facebook over here we’re going to I’ll show you where you go now.

This is my personal profile click on this little arrow up here, and this is where you go to create a page and if you just follow through so you need to decide if you’ve got a local business which, if you’ve got an internet business, it’s not really A local business, so you need to decide which part of these you, your business, belongs to and then click on that and then just go through. I do have a article in my youtube blog.

That explains how to actually create a fan page in facebook. So you can go and hook there if you want some step-by-step instructions on how to do it. Now, I’m just going to show you one of my fan pages. This is my main business pay. So I’ve got a few fan pages, all four different kinds of businesses that I have. So let’s look at this one. This is my main business fanpage, so you know it’s got a its got.

A nice cover photo. It’S got a photo of me because people want to connect with me, so that’s why it needs to have a photo of you there. So don’t be scared about putting yourself out there and then these are the kind of posts that I share on here. So you know some little bits of motivation is sort of stuff. This is a article that I’ve put up here about how to make a fan page on facebook asks. Some motivational quotes a little bit of value about a movie that my mentor can’t read is appearing in more articles here.

This is an article that I’ve shared here, so I’m basically giving value to my customers with what I post on here and also sharing a little bit of my life, because really we have an internet businesses, so we can enjoy a particular kind of a lifestyle. It gives us that freedom, so I post about what I’m doing what my lifestyles all about. So this is my Sunday morning ride up along the coast. These are supply, toes that I took there.

So that’s kind of what you use a fan page for now, um. It just bear with me for a minute, and I’m just going to move on to the next slide here and talk about the next article, because really that’s all I want to share on this first article. It’S just a you know, a quick one to get us started and it just explained the very, very basic fundamentals. So the next article is going to cover navigating the facebook ad platform using the power editor, which is a really powerful tool to use inside their ad platform, we’re going to talk about the different kinds of ads, all the different kinds of ads it.

You can do on facebook all the different things you can do with it. What you know whether you want people to go to your website or two, if you want to get more likes to your page or you want some people to read your articles, all those sorts of things we’re going to look at the different types of ads and We’Ll probably go through how to set up a light campaign to get targeted likes and followers on your page, because the first step is to get people liking.

Your fan page so you’re, starting to build a community there and it’s very important to get targeted likes. Because you want people who are going to be interested in what you’re putting on your page, if you’re putting business posts and things like I’ve got on my page, you don’t necessarily want lots and lots of cat and dog articles, although I’m not above posting one. If I find a really really excellent one there that I think my followers might enjoy, but you get what I mean you need people who are going to be interested in your business, what you do in your business and who will get actual value from what your Post on there, so this series is to be continued again tomorrow, with article number two, I’m Katie Johnston and I’ll talk to you.

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