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ITU TELECOM WORLD 2018: Bazara Imam Ali Barry, Director, Business Development, NCTR, Sudan

The NCT are mr. Liebreich. Thank you very deep. Being with us today, I was a pleasure to be here max. Thank you. You good to see you again now. I want to talk about smart digital developments, the theme for this year’s ITU telecom world.

What does that mean to you well max? We always need to go to go to the basics when we talk about such high level concepts, and if we go to the basic principles behind Digital development, we can talk about probably three of them, for example, being open, supporting open standards and open source and open Technologies also being collaborative and having smart partnerships and engaging the customer and the user in all your products and services.

Actually, this is what we do at n CTR and that’s why we are spearheading the ICT industry in Sudan and if we take digital development to the next level, which is digital transformation. We believe that n CTR, that simply the transformation is about technology serving people. All people we’re not talking about people who live in big cities, we’re not talking about people who come from a certain social class.

We are talking about all people, and this has always been our mandate. A ten-city are to create products and services with social impact, and that’s why we have been awarded by the ITU several times, including this year in Durban, and a little bit about what you be rewarded for here. We have been awarded as the most innovative exhibitor in Sudan pavilion and also for our partnership and products with social impacts.

This is actually the second time in a row to be awarded this award here, there’s a little bit about the the the the partnerships, the decision impact that you having for example, in 2016, we won the ITU telecom world award for our a 15 product, which actually Was launched in Sudan in 2015 and this year, actually we have been awarded for a range of products. One of them is an Mis for microfinance in particular, which has a large social impact in Sudan, and it has been adopted by many microfinance institutions in Sudan, and it has been so great so far, excellent and in terms of we’re talking about innovation here, what single Innovation, innovative technology, product service strategy or policy do, you think, is going to make the most difference well for me max, I wouldn’t say technology because technology changes every day and I wouldn’t say products or services, because they are a result of technological changes.

But I would go for strategy, not because I’m strategy, but because you know it’s very simple, we need to have. If we want to digitally transform communities and countries, we need to have clear goals and we need to have strategies and tactics to you know achieve these goals and we need to get into action and we need to monitor our movement. And this is what we have to do always on an incremental and iterative basis, and this is what the strategy is all about: one of the biggest challenges for digital transformation in Sudan.

Well, there are many, but let me start by you know: budgets, for example. It’s it’s. It’s always difficult. You know to convince those who make decisions. Budgetary decisions – you know to invest in in ICT and especially when the economy is not doing very good. You know it’s, it’s it’s a challenge, so we always have to come up with. You know. Disruptive and interesting business models you know to convince the customer also.

I can talk about legacy technology and when there is that emotional connection between the customer and the technology he has already invested in it’s very difficult to convince him. You know to change and it’s always a challenge. Also. We get caught into the details of technologies and processes, and we forget about the most important thing, which is the user experience and for us it. It’s always important to engage our users and customers right from the beginning and make them part of the whole journey.

So you switch from analog to digital television, for example. Yes, the technology people have really got used to just exactly able to bring their television images into their homes in one way and then suddenly being it’s. A lot of countries are fighting yeah running a little bit more complicated and good examples in switching switching just from one to one to another and in terms of winning the ITU telecom world award.

How has that impacted your your particular image or your profile, etc? Yeah, you know prior to winning the award, we had a very good position in the local markets incident, but we knew that we needed a breakthrough. You know something to let us know how we are doing in terms of international and regional competition. We needed a testimony. You know for all products and services, and we got that testimony from the highest authority in ICT in the world, which is the ITU, and we are very glad and thankful for that.

It has been great so far and we would love to continue this journey with the ITU. From your perspective, what’s the value of attending events such as ITA telecom world? Well, I think this year, especially 2018, is a very special year, because the ITU is hosted here on African soil for the first time. So we are very happy to be part of this experience and we would love someday to have such an event in Sudan.

You know, and I think it’s it’s it’s a great value for us. You know considering the partnerships we have built here, the people we have met and you know the deals we have the actually finalized and it’s always a pleasure to see you know the whole world. You know in one place and get to know each other, and we would love to be part of this experience. You know for as long as it takes, which is the very best luck in the kitchen.

Thank you for joining us in the studio today. Thank you very much max. Thank you. Thank you.

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ITU Telecom World 2018: Tim Sherwood, Vice President, Business Development, Mobility & IOT Solution

Tim welcome to the studio. Thank you now. I’d like to start off by talking about MVNOs mobile virtual network operators, perhaps you could tell us a little bit about what M V arrows are and what role they play in the today’s IC T’s landscape, sure so MVNOs, actually very, depending on different types of models That they employ some are very simple resellers mobile operator SIM cards, if you will, whereas others are more sophisticated and control more capabilities themselves, to operate and offer more specific plans that they want to target for their customer segments.

Traditionally, the env nose went after the consumer. Mass-Market targeted different types of specialized ethnic groups, low value, but what we’ve seen really recently is an emergence of a wide variety of MVNOs not only focused on the consumer model, but also in the enterprise space, particularly around IOT, and one of the key trends to be Reading out for in the MVNO industry that what we’re really keeping an eye out is enabling anyone, if you will to become an MVNO we’re seeing, particularly when, when you start talking about smart devices, the Internet of Things, that more and more enterprises are shifting from a Product model to a services model and connectivity becomes a key embedded ingredient of that.

So, while they don’t necessarily think of themselves as an M V, you know like a traditional consumer brand. They are, in essence, an MVNO as part of the broader service offering that they’re that they’re making and in terms of obstacles in this particular market. How might they be overcome there? So some of the obstacles that we see really center around envy knows that want to offer their services across multiple countries, and so working with different local operators in each country can be challenging in that the different method by which you can acquire and utilize their local Spectrum, their radio access can be, can be, can change across, and so then you become limited to the least common denominator of capabilities if you’re heavily reliant on the operators and so we’re seeing a movement more towards virtualized platforms that handle different types of subscriber management capabilities Policy charging different types of business rules that the env knows can operate as an overlay, above all the different radio networks from the partners they use.

So they can offer a consistent and seamless service across multiple countries across multiple operators and what about regulators? What kind of regulatory landscape would you like to see? Well, I think the regulator’s tend to be very much of a follower when it comes to different approaches and, in some cases, we’re seeing regulations that don’t necessarily put in advantage to an MV. You know one one example of that would be in India, which is still a large degree, a key market for us and there with some of the recent regulations.

They require a virtual network operator to be tied to a single operator, and what we’re seeing in other markets around the world is a key differentiation of an MVNO is actually that they’re providing coverage across multiple local operators and and so that that mesh value of multiple Underlying operators is critical for a value prop, let’s say in the US where I’m from, but because of the regulation in India.

You don’t see that so there are types of issues there that that we see that we think the regulators could be a little bit more forward. Thinking and looking at the NV, you know as a way to really enhance the and user value or the enterprise value, and they just need to be a little bit played a little bit more catch up by today. Talking about value, you’ve obviously taken the time and the distance has been traveled by you to be here, just wanted to find out.

So what’s the what’s the value attending events such as ITU telecom world, for you so for us we’re in the MVNO space. We actually look at ourselves as both as a mobile virtual network enabler as well as a virtual network operator, where we operate as an MVNO, we’re targeting or multinational companies our service provider customers to help them reach global scale in certain markets, particularly in Africa, and in Other emerging markets, we recognize that we may not have a strong local presence ourselves, and so we have and are seeking partnerships here to build a presence to kind of create a Federation or a coalition.

If you will – and so we see a lot of exciting things happening in places like Southern Africa with the explosion in terms of the opportunities for MVA knows both on the consumer side and the IOT side, and so we’re really looking at. How can we help? How can we extend some of our capabilities? How can we can enable our partners to be successful in the local markets that they specialize in Tim Sherwood? Thank you very much indeed.

Thank you. Good stuff.

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