Categories
Online Marketing

The Best Blogging Tips

Now I’m a computer science engineer, but after having worked in the corporate world for about five years, I quit my job and start this blog called digital inspiration. Now this blog mostly has how-to guides in software tutorials around all things tech. I start this blog in 2004.

So it’s almost 10 years now that I have been talking now. It was a very different story back then there was no Facebook or Twitter and the only way people could subscribe to your blog was through RSS feeds or through email newsletters. Also, Google was a mere collection. Google search results were a mere collection of 10 blue links, so it was relatively easy to get on the front pages of Google. It’s almost impossible now.

Also people would maintain blog roles and link roles, so if they found something interesting, they would generously link to you today. If I find something interesting on the internet, I either tweet it or put it on Facebook, but back then people would generously link to your stuff from their own blogs. So what does it take to become a successful blogger? Now, frankly speaking, there are no secrets or magic van that will make your blog a success, but I think it’s a combination of good luck, hard work and consistency in one of my recent interviews with Lifehacker.

They asked me how I work and I said I work enthusiastic Lee and I work diligently. I do not see my blog as work. I see that as my hobby, it’s like getting paid for your hobby, I’m always looking forward to working on my site. The next morning, I’m always looking to improve my site, and I think this this attitude has kept me going all these years. So in this article I will try to try to summarize some of my learnings and I will try to share some tips that will probably help improve your blog and take it to the next level.

So, let’s get started tip number one. I think this is the most important one you should move to WordPress if you’re on blogger, do your blog, a favor and move everything to WordPress. It isn’t complicated and will definitely help you in the long run, especially from the search engine perspective. Now. Blogger is a great platform, it’s easy and they have some great visual templates, but the biggest drawback with blogger is that blocks everything from search engines that not an article or opposed.

Also. It is relatively difficult to tickle with the back end and that may become a bottleneck once you want to take your blog to the next level. There’s another big concern that I have with bloggers, and that is it’s mostly a distraction for Google now Google. In the past have mercilessly killed products that have been very popular, for example, Google Reader, I’m not saying that Google will kill bloggers someday, but why build your business on something where you do not have enough control on the platform itself? The content you write is definitely the most important part, but at the same time you got to have a good and interesting writing style to really attract an audience.

You just cannot say that this is how I write. This is my site and that’s how it will be good. Writing is a gift that comes naturally to some of us, but if you happen to be in the other half, please get some good books. There’s the element of style. There is on writing by Stephen King. There is on writing well and also eat shoots and leaves right the drafts in a proper editor. You could use Microsoft Word or Poetica, because these will highlight all the typos and grammatical errors in your writing.

You don’t want them to appear on the main site, because that will convey a really bad impression. I would also recommend getting a style guide, something like the New York Times style guide or The Associated Press style book, because they will help you develop a consistent writing style. These style guides have accepted writing rules for journalism, and there is no reason why you cannot apply those rules to your own style of writing.

Don’t try to imitate someone else’s style. You have your own personal style and your blog readers are following your blog because they love your style. Make your writing your own. You don’t have to imitate someone. Not do you have to write your blog as, if you’re writing a press release make it personal. The most important part of a blog is actually the post headline in suddenly everybody is trying to do BuzzFeed style headlines.

This is why the Apple read is not round the chart that Google executives don’t want you to see. You will never believe what Facebook will and will next now with these headlines. What happens is that you raise the expectation level of the audience and when they read the actual content, they are often disappointed. Such headlines do invite visitors. But what is the point of a visit when the person is just glancing at your site and leaving it disappointed? My suggestion would be that you have boring headlines that are accurate, but they not be very cute or clever.

Everyone should be able to guess what article is all about by looking at the post headline itself: there’s a lot of noise in the blogging world and there’s a mad rush to report something new. But I take a step back and think. Are you really adding any value or just contributing to the echo chamber? It is probably the job of the mainstream media. Are the really big blogs to publish news, as happens, but for the rest of us? We can step back and only say when we have something interesting to say: you won’t lose much if you aren’t among the first few to reporter news, just say no to gas blogging, I mean think like a business when you aren’t getting anything in return by giving Away a content to other side for free.

Yes, it will help raise your profile on the Internet. If you manage to write for repeated and authoritative sites like TechCrunch or The Huffington Post, but 99 % of the guest blogging on the Internet is done to direct some link juice to your actual website, but that’s just waste also, as your blog will grow popular you Will see that big publishers are approaching you asking for permission to republish your stuff? Now don’t get too excited about this? They will promise you eyeballs in turn, for your content, but that won’t actually happen.

People will just read your content on their side and go away. What you should instead ask for is a two-way partnership. If they can republish your stuff, would they be? Ok if you republish their stuff on your own website, always make it a point to use good high-resolution images or screenshots with your blog post. This helps for two reasons: when people share your content on social sites like Twitter and Facebook, your story may stand out in the crowded newsfeed just because of that image.

The other important reason is that you can cleverly use images to draw attention to parts of a page that you want to emphasize and if your articles are really long, you can use an image to add break points to add visual break points, and it goes without Saying that you should only use images that you have either captured or those that are in the public domain or under Creative Commons and never ever use stock images on your blog.

They look good on corporate sites, but not on blogs. It is definitely important to rank well in Google search pages, but the problem is that none of us really know how Google works. They have some 200 plus factors to decide the ranks of web pages, and we only know about a few of them. The fact is that, as long as you have the basics right, the cream will automatically rise to the top. So here are a few SEO related tips that will probably help you improve.

The visibility of your blog in search engines 1 have an HTML sitemap so that all your pages are no more than two or three levels deep from the homepage. This will help the Googlebot and other search engine. Bots discover your content when writing content. When writing block was make sure that it’s well organized and that it has headings subheadings and your images should have titles and captions always interlink your content, so that both human visitors, as well as the search BOTS, can find the goal.

That’s hiding in your archives. Also, when it’s not just about the headlines, you should also pay special attention to the excerpt, because that will show up in search, snippets and other places when people share your content on social sites, because people will use that snippet as well to decide whether they really Want to click that link and come to your site or not. You should never rely on your blogging software to auto-generate that, except you should always write it on your own.

Any web page on your website has two parts. There is the main content which includes the actual article that you have written and then there is the common content stuff, like the navigation area, the footer, the sidebar stuff, that’s present across all pages on your site, so in your HTML source, you should ensure that the Main content is above the common content, because that will help search engines understand what your page is all about.

Also, he should use breadcrumbs because that will help search engines understand the organization of content on your site. Do pay attention to your site’s typography, because reading experience matters, google has released some good fonts like Roboto, open sense that look good across all screens, including mobile devices, and you can consider using these fonts on your website as well site. Speed is definitely important, because if your website doesn’t load in a few seconds, people will abandon your site and go to another one.

So what you can do about it? You can switch to a good host make sure that your images are compressed. Your sites, assets like the CSS and JavaScript files, are cacheable and also try to keep your site simple. I mean keep all the bells and whistles out of your site so that your pages load fast. It goes without saying that you’ve got to switch to a responsive design. It’s a Google recommended practice and it will also help you save time, because you don’t have to maintain two versions of your site, one for the desktop and one for the mobile.

While you may be drowning in email. There are a lot of people who still prefer to get the daily dose of News through the email newsletter and therefore important that you use a professional service to send your email newsletters. Now, services, like MailChimp have an RSS to email functionality that will automatically convert your RSS feed into an email newsletter, but I would suggest, is don’t use these services instead handcraft your email newsletter, because the response rate, the open rate, will be much much higher good and Useful content automatically spreads on the internet, but if that’s not happening with your content, for some reason, it will not be a bad idea to pitch people, but who should who? Should you pitch fellow bloggers? Well, there is no harm if you can keep your emails short and do it occasionally, but do you really know who you should contact when you have written something good and useful? You should contact someone who has previously commented on your story.

You should contact someone who has previously shared your story on social sites. These are the people who are really fans of your work and they will happily evangelize your content and I think it’s much better going after them than the influencers who are extremely busy and they may not even have the time to read your emails when someone lands On your website, for the first time, they are very likely to check your about a space to know more about you and whether you are really an expert at some topic.

So that’s your window of opportunity to impress him and to convert him from a casual visitor into a regular visitor, so make sure that you have written are really good about this page. But what should it contain? Well, it must have links to your most popular. Your most important posts that you have written you should make it easy for people to subscribe to your content. There should be a search button so that people can search your archives and, if you’ve ever been mentioned in the press of the media, make sure that you have a list there, because that will make your bio more credible.

To someone who doesn’t know you. This are probably the easiest way to get traffic on your website there easier to scan. They are easier to write and they’re more likely to go viral now, once in a while is okay, but if you are only focused on producing list post on your blog, readers are less likely to appreciate it if you’ve been blogging for a while. You know that there is old content in your archives.

That’s either not relevant or some of the links old articles may no longer be working. Now. I would suggest, keep updating your old articles so that they always stay fresh and relevant. This may be your personal preference, but if something is of no use, it can probably be removed from your blog, because you are not running a newspaper or a legal firm where every document has to be preserved. I will give you an example here.

I had a lot of Orkut related posts on my blog. They were relevant and useful when I wrote them few years ago, but now that Orkut is no longer available, those posts are pretty useless. So I had two options. I can either let them stay in the archives or I may get rid of them permanently and direct all that juice to something more relevant and more related. Think of the reader first and the revenue later now.

Advertising is definitely important, but if you only focus on the commercial angle for your blog, it is difficult to build a loyal audience in the long run. Adsense buy, sell ads and blog ads is some good advertising networks, but you should always stay away from those low and advertising networks that happily runs comets on the other side, because, ultimately, you are responsible for what ads are shown to your visitors on your site.

You can easily attract the attention of other website owners by generously linking to them, because your blog posts will show up in their site logs. They may check out your blog and ultimately help spread the word among their audience. You can also add depth to your post by linking to other websites that have covered the same topic, but may have a different perspective. Some people even suggest that Google prefers pages that have links and they see them as more trusty and more authoritative.

I will give you the example of a medical site here, so you have two sites that have almost the same kind of content, but in the first site, links to all the research papers, all the web sites that it has referred to before. Creating that page and the other site has no links, it has just text. So, if you’re reading these two pages, you are more likely to trust the one that has those links to the research papers and that has cited all the sources.

Right same is true. With Google, they may see pages that have links as most trustworthy, more authoritative, you’re, probably using Google antics to measure the traffic on your website. But are you looking at the right? Metrics pageviews are useless because somebody comes and just leaves that’s a loss visit. What you really need to focus is the returning visitor count, the bounce rate and the amount of time that people are spending on your website if they’re, just landing and leaving you got to diagnose, why that’s happening? Maybe they aren’t finding the information in your pages.

Maybe the title is something else, and the actual content is something else. Maybe they don’t like the layout of your site? Maybe the typography is bad. You got to diagnose the reason you should always strive to increase the amount of time that people spend on your web pages and there are a few ways to do that. You can add a related post section to your website so that once people are done reading a article, they can check out the other related articles on your site.

You can also try the approach that QC comment. Encom have taken up where the next article automatically loads. When somebody has finished reading the current article, Google is no longer sharing the search queries with their masters, but you can always analyze your internal search, queries through Google custom search and through Google Analytics to understand what kind of solutions people are seeking on your website.

You can then go a step further in Google custom search. You can use the annotations feature to automatically highlight such pages in search results and readers have limited time. So if you give them the information, they are looking for instantly they’re going to like you even more in all these years, I have tried to harness various publication blogs and I think that has also helped grow. My blog, I have written a book for the Kindle.

Our YouTube blog, I do a podcast on iTunes, which is essentially my youtube articles in downloadable format I curate stuff on Flipboard. I also upload my slides on SlideShare. Now only a few hundred thousand people probably know about my website, but these blogs are known to millions of Internet users. It does helps to have a presence there. You can automate all this with IFT tea and buffer, but always repurpose your content for other blogs.

Everyone can have a blog on the internet, but the thing that differentiates you from other blogs is, of course, your expertise, your writing skills and most important your credibility. The editorial should be completely separate from the business side of the blog, because your readers are 10x, smarter than you think. The blog world operates on the principle of transparency, and that should be a guiding principle as well.

Thanks you


Don't have time to do the blogging thing?

Maybe Copywriting services are for you.

 

 

Categories
Online Marketing

How to Sell Digital Goods with PayPal, Gmail and Google Drive

With the help of paper Google sheets and Google Drive, you can use the solution to sell digital goods of any type, including PDF, ebooks, audio songs, article courses, graphic files and any other digital format. Let’s play with the live demo, so go to digital goods, dot dev, slash demo. Now this website has paypal, smart buttons.

These are called Smart buttons because the buyer can pay in line without having to leave the website. Now, if the buyer has a PayPal account, they can click the yellow PayPal button to pay directly via their PayPal account, or they can click. One of these credit card icons to pay using their card. Paypal opens up a pop-up window and I can fill in my credit card details and the address right inside this window.

I can see the final amount of the order in the upper right and if I expand this, I can see more details like the tags and the details of the items. Okay. So, let’s now fill in the credit card details into this checkout window, so the payment is now complete and the website displays a little message saying that my order would be dispatched in a moment. I’ll now switch to Gmail to check if my order has arrived or not, and there you have the email.

Now, if I open this email you’ll find that it is an personalized email, meaning the name that I put in my PayPal order. It’s there in the email as well, and this email includes the files that I ordered, and it also includes an invoice, and this invoice has my name my address and all the other details that I entered during PayPal check out. This entire workflow was made possible with Google sheets Google Drive and Gmail.

The PDF files are hosted on Google Drive, the invoice is generated with Google sheets and the email was actually sent by Gmail. So let’s now see how we can build such a solution. In few minutes there is absolutely zero coding required go to developer.Apple.Com and sign in with your PayPal account. If you don’t have a PayPal account, you can use the signup link to quickly create one now when you’re, creating a new PayPal account.

Make sure that you create a business account now, since I already have a PayPal account, I will quickly sign in to my existing account. The first thing you need to do here is create an app that will handle your PayPal transactions so inside your PayPal dashboard go to my apps now, under the REST, API section you’ll see an option to create a new app give your new paper lab some name. Now this is for internal use only and won’t be visible to the world when you are ready, click the Create app button.

Your PayPal app has two modes sandbox and life. We will use sandbox while we are still testing the app and when our testing and integration is complete, we will switch to the life mode. Your new PayPal app has a client ID and secret that we will require in the next step, so go to digital goods. Dot dev slash copy and make a copy of this Google spreadsheet. In your account inside this Google spreadsheet, you will find a couple of sheets now.

First is the most important the configuration sheet we will enter all our paper lab details. Next is the item sheet where we’ll be entering the e products that are up for sale on our store. This sheet also has the files column, where you’ll put the Google Drive files, and these will be sent as attachments when somebody buys the corresponding product. The sales sheet will keep a track of all your PayPal orders and it will also have the customer details and the items that they have ordered.

This is the invoice template and it has place markers so, for instance, it has the name place marker and this will be replaced with the actual name that the user enters in their PayPal order. It has placed markers for address, city and other PayPal fields. It also uses spreadsheet formulas, so, for instance, the total amount is the sum of subtotal and tax. Next is the email template now here. The first row of the sheet is the subject line and everything else goes into the email body.

Now this is in plain text, but you can also use HTML tags in your emails. The last sheet in our spreadsheet is the log sheet and this is used for debugging. So if you ever face an issue or if something is not working, what you can do is go to the configuration sheet and check the debug settings set it to yes, and when you do this, a detailed locks would be added to your log sheet. So this was a quick overview of the Google sheet.

Let’s now create a PayPal web book now this is a simple URL that PayPal will call every time a new order is placed. So when we receive of a book our workflow triggers and we dispatched the order to the customer to create a web book, go to the Tools menu in a Google sheet and choose script. Editor now in the next page, go to the publish menu and choose deploy as web app said, the project version as new and give it some name choose me under the execute, the APIs section, and you also need to choose anonymous under who has access to this App click the Update button.

Now, the first time you run this Google script, it requires authorization because it has to do all the operations like generating PDF sending emails on your behalf. Now, if you see this app, not verified screen, do not worry I’ll leave a link in the show notes that will show you how you can get your app verified with Google. Then click allow on the next screen and you will be presented with the web book.

Url this copy this link and paste it into the web book field of your paper configuration sheet. Let’s now add the client ID and secret that are available in the paper developer dashboard. You need to do this both for the sandbox mode as well as the life mode. Now that we have filled in all the app details, let’s verify whether they are correct or not to go to the digital goods menu. It’s near the help, menu and choose the test menu.

If you get an okay on your screen, that means your configuration is perfect. Let’s fill in all the other details in our configuration sheet, our first we will start with a default currency. The brand name is your brand that will show up in your PayPal, checkout page. The soft descriptor field is important because this will show up in the credit card statement of the buyer. You should keep it under 27 characters, but the shipping option you can choose.

No shipping, if you don’t want to capture the postal address of your buyer, let’s choose the gate from file option. You can again use place markers to generate a unique invoice ID for every transaction. The success message is the text that will be displayed when the buyer makes the payment and the order is completed. If you want to add any of your team members in the cc or BCC field, just add their email addresses here.

I’ll skip the other fields in the configuration sheet, you can just read their descriptions and switch to the items. Tab now, first go to the cell a1 and enter a text rate that you want to charge your customers. Now you can enter even 0 %. If you don’t want to charge the expert for this example, I’ll say: 20 % now we’ll add a new product. Now all fields in this sheet are required. Now, you’ll notice that, as soon as I enter the price, the tax in the final amount is automatically calculated based on the text that you have entered in the cell a1.

Next, we need to specify the files that should be sent with this product, so highlight the cell h3, which is the files column and then go to the digital goods. Menu again and choose attach drive files. Now here you have a list of all files that are available in your Google Drive, so just select the one that you wish to attach with this product. So the first item has been successfully added to our store.

Let’s add another item, and this time it will be some audio files if you want to send multiple files with a single product. Just select them in your Google Drive we’re pressing the shift key and they will all be associated with the product I’ll switch to the invoices tab now, and this mostly looks good I’ll just make a few changes. Maybe I’ll add the name of my company I’ll switch to the email tab now this also looks good.

I just put my name in the email body, so we have added two items in our store. Let’s now test them so go to the digital goods menu and then choose the embed option, as if you have added two products in our store. We see the embed codes for two buttons, so let’s expand the first one di0 one here, you’ll find two embed codes for the same product. One is the sandbox mode button and this is the one that you should use.

While you are testing your integration and once all the testing is complete and you are ready to integrate with the live website – go with the live mode button first, we’ll test the sandbox mode button, so I can either copy paste this code and paste it on an External website, like say code pen or what I can do is I can hit this try button and test my PayPal buttons right inside the Google sheet to make a transaction.

We need to fill in the credit card details now because we are in sandbox mode. We don’t have to use her actual credit card. What we can do is go back to the PayPal dashboard, and here you can see an option to generate a me credit card numbers. We can just use them for our credit card transaction. While you are in sandbox mode all set, let’s now make our first transaction with PayPal smart buttons, so our first PayPal transaction went through successfully and let’s now switch to the log sheet and very soon you will see a new entry here saying that a new order Has been received, and within a few seconds, this order is also dispatched to the buyers email address.

Let me now switch to Gmail to check the actual email that was sent out to the customer and there’s the actual email that was sent to the customer with the PDF files and the invoice. And if I switch to my Google sheet and open the sale tab, you can see that a new row has been added with all the details of the PayPal order that was just received. So assuming that you’re integration is working fine in the sandbox mode.

It’s time to get the live buttons so go to the embed menu and this time grab the code for the live mode buttons, because this is the one that you should use on your actual website, I’ll quickly, open a new web page on code, pen and paste. The embed code and your PayPal, smart buttons, are now live. Anybody can go to your website and make a transaction. So you have just seen how easy it is to build your own digital product store with the help of PayPal and Google sheets, so just head over to digital goods, store, dev and start building your own digital product store with PayPal.

Thank you.


 

Categories
Online Marketing

The Best Blogging Tips

Now I’m a computer science engineer, but after having worked in the corporate world for about five years, I quit my job and start this blog called digital inspiration. Now this blog mostly has how-to guides in software tutorials around all things tech. I start this blog in 2004.

So it’s almost 10 years now that I have been talking now. It was a very different story back then there was no Facebook or Twitter and the only way people could subscribe to your blog was through RSS feeds or through email newsletters. Also, Google was a mere collection. Google search results were a mere collection of 10 blue links, so it was relatively easy to get on the front pages of Google. It’s almost impossible now.

Also people would maintain blog roles and link roles, so if they found something interesting, they would generously link to you today. If I find something interesting on the internet, I either tweet it or put it on Facebook, but back then people would generously link to your stuff from their own blogs. So what does it take to become a successful blogger? Now, frankly speaking, there are no secrets or magic van that will make your blog a success, but I think it’s a combination of good luck, hard work and consistency in one of my recent interviews with Lifehacker.

They asked me how I work and I said I work enthusiastic Lee and I work diligently. I do not see my blog as work. I see that as my hobby, it’s like getting paid for your hobby, I’m always looking forward to working on my site. The next morning, I’m always looking to improve my site, and I think this this attitude has kept me going all these years. So in this article I will try to try to summarize some of my learnings and I will try to share some tips that will probably help improve your blog and take it to the next level.

So, let’s get started tip number one. I think this is the most important one you should move to WordPress if you’re on blogger, do your blog, a favor and move everything to WordPress. It isn’t complicated and will definitely help you in the long run, especially from the search engine perspective. Now. Blogger is a great platform, it’s easy and they have some great visual templates, but the biggest drawback with blogger is that blocks everything from search engines that not an article or opposed.

Also. It is relatively difficult to tickle with the back end and that may become a bottleneck once you want to take your blog to the next level. There’s another big concern that I have with bloggers, and that is it’s mostly a distraction for Google now Google. In the past have mercilessly killed products that have been very popular, for example, Google Reader, I’m not saying that Google will kill bloggers someday, but why build your business on something where you do not have enough control on the platform itself? The content you write is definitely the most important part, but at the same time you got to have a good and interesting writing style to really attract an audience.

You just cannot say that this is how I write. This is my site and that’s how it will be good. Writing is a gift that comes naturally to some of us, but if you happen to be in the other half, please get some good books. There’s the element of style. There is on writing by Stephen King. There is on writing well and also eat shoots and leaves right the drafts in a proper editor. You could use Microsoft Word or Poetica, because these will highlight all the typos and grammatical errors in your writing.

You don’t want them to appear on the main site, because that will convey a really bad impression. I would also recommend getting a style guide, something like the New York Times style guide or The Associated Press style book, because they will help you develop a consistent writing style. These style guides have accepted writing rules for journalism, and there is no reason why you cannot apply those rules to your own style of writing.

Don’t try to imitate someone else’s style. You have your own personal style and your blog readers are following your blog because they love your style. Make your writing your own. You don’t have to imitate someone. Not do you have to write your blog as, if you’re writing a press release make it personal. The most important part of a blog is actually the post headline in suddenly everybody is trying to do BuzzFeed style headlines.

This is why the Apple read is not round the chart that Google executives don’t want you to see. You will never believe what Facebook will and will next now with these headlines. What happens is that you raise the expectation level of the audience and when they read the actual content, they are often disappointed. Such headlines do invite visitors. But what is the point of a visit when the person is just glancing at your site and leaving it disappointed? My suggestion would be that you have boring headlines that are accurate, but they not be very cute or clever.

Everyone should be able to guess what article is all about by looking at the post headline itself: there’s a lot of noise in the blogging world and there’s a mad rush to report something new. But I take a step back and think. Are you really adding any value or just contributing to the echo chamber? It is probably the job of the mainstream media. Are the really big blogs to publish news, as happens, but for the rest of us? We can step back and only say when we have something interesting to say: you won’t lose much if you aren’t among the first few to reporter news, just say no to gas blogging, I mean think like a business when you aren’t getting anything in return by giving Away a content to other side for free.

Yes, it will help raise your profile on the Internet. If you manage to write for repeated and authoritative sites like TechCrunch or The Huffington Post, but 99 % of the guest blogging on the Internet is done to direct some link juice to your actual website, but that’s just waste also, as your blog will grow popular you Will see that big publishers are approaching you asking for permission to republish your stuff? Now don’t get too excited about this? They will promise you eyeballs in turn, for your content, but that won’t actually happen.

People will just read your content on their side and go away. What you should instead ask for is a two-way partnership. If they can republish your stuff, would they be? Ok if you republish their stuff on your own website, always make it a point to use good high-resolution images or screenshots with your blog post. This helps for two reasons: when people share your content on social sites like Twitter and Facebook, your story may stand out in the crowded newsfeed just because of that image.

The other important reason is that you can cleverly use images to draw attention to parts of a page that you want to emphasize and if your articles are really long, you can use an image to add break points to add visual break points, and it goes without Saying that you should only use images that you have either captured or those that are in the public domain or under Creative Commons and never ever use stock images on your blog.

They look good on corporate sites, but not on blogs. It is definitely important to rank well in Google search pages, but the problem is that none of us really know how Google works. They have some 200 plus factors to decide the ranks of web pages, and we only know about a few of them. The fact is that, as long as you have the basics right, the cream will automatically rise to the top. So here are a few SEO related tips that will probably help you improve.

The visibility of your blog in search engines 1 have an HTML sitemap so that all your pages are no more than two or three levels deep from the homepage. This will help the Googlebot and other search engine. Bots discover your content when writing content. When writing block was make sure that it’s well organized and that it has headings subheadings and your images should have titles and captions always interlink your content, so that both human visitors, as well as the search BOTS, can find the goal.

That’s hiding in your archives. Also, when it’s not just about the headlines, you should also pay special attention to the excerpt, because that will show up in search, snippets and other places when people share your content on social sites, because people will use that snippet as well to decide whether they really Want to click that link and come to your site or not. You should never rely on your blogging software to auto-generate that, except you should always write it on your own.

Any web page on your website has two parts. There is the main content which includes the actual article that you have written and then there is the common content stuff, like the navigation area, the footer, the sidebar stuff, that’s present across all pages on your site, so in your HTML source, you should ensure that the Main content is above the common content, because that will help search engines understand what your page is all about.

Also, he should use breadcrumbs because that will help search engines understand the organization of content on your site. Do pay attention to your site’s typography, because reading experience matters, google has released some good fonts like Roboto, open sense that look good across all screens, including mobile devices, and you can consider using these fonts on your website as well site. Speed is definitely important, because if your website doesn’t load in a few seconds, people will abandon your site and go to another one.

So what you can do about it? You can switch to a good host make sure that your images are compressed. Your sites, assets like the CSS and JavaScript files, are cacheable and also try to keep your site simple. I mean keep all the bells and whistles out of your site so that your pages load fast. It goes without saying that you’ve got to switch to a responsive design. It’s a Google recommended practice and it will also help you save time, because you don’t have to maintain two versions of your site, one for the desktop and one for the mobile.

While you may be drowning in email. There are a lot of people who still prefer to get the daily dose of News through the email newsletter and therefore important that you use a professional service to send your email newsletters. Now, services, like MailChimp have an RSS to email functionality that will automatically convert your RSS feed into an email newsletter, but I would suggest, is don’t use these services instead handcraft your email newsletter, because the response rate, the open rate, will be much much higher good and Useful content automatically spreads on the internet, but if that’s not happening with your content, for some reason, it will not be a bad idea to pitch people, but who should who? Should you pitch fellow bloggers? Well, there is no harm if you can keep your emails short and do it occasionally, but do you really know who you should contact when you have written something good and useful? You should contact someone who has previously commented on your story.

You should contact someone who has previously shared your story on social sites. These are the people who are really fans of your work and they will happily evangelize your content and I think it’s much better going after them than the influencers who are extremely busy and they may not even have the time to read your emails when someone lands On your website, for the first time, they are very likely to check your about a space to know more about you and whether you are really an expert at some topic.

So that’s your window of opportunity to impress him and to convert him from a casual visitor into a regular visitor, so make sure that you have written are really good about this page. But what should it contain? Well, it must have links to your most popular. Your most important posts that you have written you should make it easy for people to subscribe to your content. There should be a search button so that people can search your archives and, if you’ve ever been mentioned in the press of the media, make sure that you have a list there, because that will make your bio more credible.

To someone who doesn’t know you. This are probably the easiest way to get traffic on your website there easier to scan. They are easier to write and they’re more likely to go viral now, once in a while is okay, but if you are only focused on producing list post on your blog, readers are less likely to appreciate it if you’ve been blogging for a while. You know that there is old content in your archives.

That’s either not relevant or some of the links old articles may no longer be working. Now. I would suggest, keep updating your old articles so that they always stay fresh and relevant. This may be your personal preference, but if something is of no use, it can probably be removed from your blog, because you are not running a newspaper or a legal firm where every document has to be preserved. I will give you an example here.

I had a lot of Orkut related posts on my blog. They were relevant and useful when I wrote them few years ago, but now that Orkut is no longer available, those posts are pretty useless. So I had two options. I can either let them stay in the archives or I may get rid of them permanently and direct all that juice to something more relevant and more related. Think of the reader first and the revenue later now.

Advertising is definitely important, but if you only focus on the commercial angle for your blog, it is difficult to build a loyal audience in the long run. Adsense buy, sell ads and blog ads is some good advertising networks, but you should always stay away from those low and advertising networks that happily runs comets on the other side, because, ultimately, you are responsible for what ads are shown to your visitors on your site.

You can easily attract the attention of other website owners by generously linking to them, because your blog posts will show up in their site logs. They may check out your blog and ultimately help spread the word among their audience. You can also add depth to your post by linking to other websites that have covered the same topic, but may have a different perspective. Some people even suggest that Google prefers pages that have links and they see them as more trusty and more authoritative.

I will give you the example of a medical site here, so you have two sites that have almost the same kind of content, but in the first site, links to all the research papers, all the web sites that it has referred to before. Creating that page and the other site has no links, it has just text. So, if you’re reading these two pages, you are more likely to trust the one that has those links to the research papers and that has cited all the sources.

Right same is true. With Google, they may see pages that have links as most trustworthy, more authoritative, you’re, probably using Google antics to measure the traffic on your website. But are you looking at the right? Metrics pageviews are useless because somebody comes and just leaves that’s a loss visit. What you really need to focus is the returning visitor count, the bounce rate and the amount of time that people are spending on your website if they’re, just landing and leaving you got to diagnose, why that’s happening? Maybe they aren’t finding the information in your pages.

Maybe the title is something else, and the actual content is something else. Maybe they don’t like the layout of your site? Maybe the typography is bad. You got to diagnose the reason you should always strive to increase the amount of time that people spend on your web pages and there are a few ways to do that. You can add a related post section to your website so that once people are done reading a article, they can check out the other related articles on your site.

You can also try the approach that QC comment. Encom have taken up where the next article automatically loads. When somebody has finished reading the current article, Google is no longer sharing the search queries with their masters, but you can always analyze your internal search, queries through Google custom search and through Google Analytics to understand what kind of solutions people are seeking on your website.

You can then go a step further in Google custom search. You can use the annotations feature to automatically highlight such pages in search results and readers have limited time. So if you give them the information, they are looking for instantly they’re going to like you even more in all these years, I have tried to harness various publication blogs and I think that has also helped grow. My blog, I have written a book for the Kindle.

Our YouTube blog, I do a podcast on iTunes, which is essentially my youtube articles in downloadable format I curate stuff on Flipboard. I also upload my slides on SlideShare. Now only a few hundred thousand people probably know about my website, but these blogs are known to millions of Internet users. It does helps to have a presence there. You can automate all this with IFT tea and buffer, but always repurpose your content for other blogs.

Everyone can have a blog on the internet, but the thing that differentiates you from other blogs is, of course, your expertise, your writing skills and most important your credibility. The editorial should be completely separate from the business side of the blog, because your readers are 10x, smarter than you think. The blog world operates on the principle of transparency, and that should be a guiding principle as well.

Thanks you


Content is King! Bloggers are the best! Add more content to your digital world!

 

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Online Marketing

How to Create Twitter Bots

Now, when you think of boards and when you think of creating about what is the first thing that comes to your mind code right, you need to write a program that will act as a bot. Now this Twitter bots application, helps you create BOTS visually. So you don’t have to worry about writing any code. You don’t have to be a programmer.

All you have to do is describe your bot in plain English and will do the rest. So here are some of the capabilities of the terawatts application. It can read you it and favorite tweets. It can follow users who do it on particular topics. It can send DMS or direct messages to your new followers. It can reply to do it with a public reply or even a DM, and finally, it can add users who do it on particular topics to one of your tutor list.

The other interesting feature of the tutor BOTS application is that you can specify the time period for which the board should run so, for instance, if you’re offline during evening or late night, you can instruct the bot to only run between 6:00 p.M. To 9:00 a.M. When You are usually offline. Ok, now that you know what the bots can do, it’s time to create a tutor bot, so the first thing you need to do is: go to App Store, tutor comm and create a new tutor application.

Now this is the easy part. All you have to do is fill in the tutor, BOTS name, a unique description, and your website address now remember to put the full website address, including the HTTP part, finally agree to the developer terms and conditions and create your application. The bot has been created successfully, but if you look at the access level, it is set as read and write. What that essentially means is that your bot can read tweets and it can write to it.

It cannot, however, send DMS so for that what we will do is we will modify the app permissions and set the access level as read/write and access DMS. Our tutor application is almost ready now. The last thing we need to do is generate the keys in access tokens and use that in our tutor, BOTS next go to lab nor dot or slash BOTS to access the Twitter bots application and here copy paste, the tutor keys that we have just generated music.

So we are all set. It is now time to create the bots. So writing a bot is simple. You specify the search term, you specify the action and the bot is ready. So for the first bot, let’s say we are trying to capture all tweets, that mention the hashtag green energy and that have been retweeted at least a 10 number of times. If we find any such tweets, the bot should automatically favorite that it for the second bot.

Let’S have some fun, so we will try to find to it that have misspellings of common word, and in case somebody has misspelled that word. We will try to send them a to be a public reply, saying that the correct spelling is this now. They are definitely not going to like this, but this is just to demonstrate the capabilities of the bot for the next bot. I am trying to find out interesting users who tweet about life facts, and I am trying to add them to a tutor list that I have already created so for that.

What I will do is I’ll specify the search term as hash lifehacks min faves 5. Now this is a search operator that will only return to its that have been favorited at least 5 times now. The important thing to note here is that when you are specifying a tutor list 1, this tutorial should already exist and, second, the way you should specify the tutor list is mention your screen name, followed by a slash and followed by the slug of the Twitter list.

Let’S now switch to the fourth, but it is not important that you create all the bots in one go, but for this demo, let’s do that. What I want the 4th bot to do is send a DM to someone who follows a particular user. So in this case, whenever somebody follows labne, all a DM will be sent, so you specify the user name in the search field and the message that should go out as the DM in the reply field.

So it’s time to create the final bot – and this is an interesting one, because, unlike other boards, that are always running, this will only run during certain hours. You you so what I am trying to do is set up an out-of-office reply, bot that will reply to tweets that come when I’m offline, so the bots have been described and it’s time to create and unleash those BOTS. So how do you do that? Simple? Just click the Create button, so when you click the Create button, what it does is it creates a background process that runs every 15 minutes, so your bots will auto run every 15 minutes.

They will find all the matching tweets and perform the associated actions against those tweets. There are two other important buttons on this page that you should know about. One is the show logs button, and this comes handy. If you are trying to know what the bot is doing in the background, and if the bot is not working, what could be the possible reason? Then you have the stop button and has obvious this helps you stop all the tutor bots in one go.

So, let’s see what the bot is doing in the background now here is a tweet that the bot has sent fixing asking somebody to fix the misspelling, obviously a fun bot – and this is the next week that the bot has favorited. So if you remember, we had a board that would favorite all green energy hashtag tweets with minimum number of favourites as 10, so it has done that so creating bots is very simple. The only thing you need to take care of his play by the tutor rules.

You should also check out tutor archiver. It helps you save to it’s in a Google sheet forever.

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