Online Marketing

NCT4G 15Jul15, Deep Dive into Google Analytics, Part 8 of 8

That kind of gives you a sense of okay. Here’s where we’re at where we’re not if you’re in the ninety percent bounce rate, then you know if some of them may not be right.

But if it’s really loading no well we’re doing pretty good, like you can try to figure that out too, but you’ll see that those numbers change depending on the season two. So it’s kind of like a guessing game. In some ways I mean, like every statistic can be measured against something else, but is it really worth measuring? I don’t know so you have to kind of kind of dig into it and your research background obviously lets you kind of think about that.

A different way than maybe some of us: how did you are changing the age? You know people who are being coming to your side me that certain age, but those are aging, and you want to get a new people to come to your page. So the age will be coming, so that’s kind of one sink is changing or other values measures, so our site now is only that’s a 20-some percent coming mobile yeah. What you think it’s increasing, but it’s still only twenty-seven percent.

You know in 50, plus percent desktop or laptop or whatever. So you know the audience is definitely increasing, but you know we’re making a move now to go to a responsive design, yeah of course, but at the same time you know it’s all good, because if you could not it’s different yes and i’m learning drupal that there’s Actually, a template theme, it’s responsive design, yeah that you can apply to your site if you have a drupal site – and you know i’m sure, wordpress and others – and you know have a similar thing.

So it may not be like a huge makeover, depended on the platform in the other side yeah. I canna United question dunno. So when you had the dashboard off and then basically the different types of reports, yeah you’re exporting, that is, that being exported to your email directly. Yes, I can take any of these actually and see how you’ve got this export button, so you can export it to any file type. That’s here.

So you guys see. Csv you’ve got so you’ve got a new google sheets PDF or you can have an email to yourself. That’s what I want and if you email it, it still gives you the option to choose what type of format you want, and so I don’t have to remember to send these out to my executive staff. Monthly phillippe just send it to them as an attachment, and I just go so I can choose the frequency here and then when it goes and then you can add as many people as you want to send that out to you find that you prefer to do It like as a PDF, so nobody can play with it.

Why, when they’re bored as a excel, typically typically for them as PDF on just because they want to look at the hard numbers it care to mess with it. I would say it’s not a beautiful export. You know they probably would like me to play with it a little bit before I send it to them, but for what it’s worth, they at least get the top pieces of information that they’re looking for it can kind of make some executive decisions on content or Creating content based on what I send to them.

Do you also just kind of send it to yourself just as a reminder yeah, I do yeah. You can do that easily as any any page you’ll see it up here at the top you’ve got. You know I sports your dashboards are the same way. So if I were to go out this monthly staff, I can share it. I can email it. I can export it here. You’ve got the PDF of money, but you can email it just because it’s got multiple things inside of it can’t create multiple sheets.

So, in each dashboards considered like a different type of report, don’t love trafficked, yeah good! You got this one visit the bounce rates and copper any enhancements. It’s just a slightly different thing. That way out was those the dashboard junkie. There’s lots there yeah. Oh, could you touch on goals and setting up goals because that’s something we just sort of graduated to yeah we’re going to get there ourselves, so I’m been tinkering a bit over since I am with that.

The n 10 conference in April play a little bit with it, none of their totally set up. Here I mean if a fully functioning one here been playing in a different environment, but only so it is grew up. I was testing it out. Let me see if I got it here: go down to under conversions, you’ve got goals, and so, but the you. Basically, you set up a goal, so it might be like your donation page right. So a goal is a way for you to track whether or not someone’s completed a cycle, so you might want to track how many people have actually made it to that.

Thank you page. So it might be that you want them to get to the donation page and then obviously proceed through to that. Thank you page. So you set it up for here and you select them and it will tell you how many people have actually completed it, and then you can also choose, like other other values that go along with it, and so we’ve got webinar purchases. This thing this is one that was playing with, but the just trying to see whether or not people were actually going through with the registration page.

I think it’s a little unique for us, because the way that Drupal we’ve got customized registration forms – and so I can’t quite figure out how to get the google code onto those forms for our purpose. So it’s been a little bit more complicated than I would have liked it to end then, but it’s certainly a thing that makes it easy for people to once. You’ve got the code installed, they’ll start tracking it just like everything else, so you’ll be able to see those conversions are beginning to end daily and monthly basis you at it over time.

I know that you finna does a specific training on that too. So it’s a good resource for that goes. Yes, denim silver belt them, so she’s got one on her site and David yeah. That’s why I mentioned that before when we said exit page, we had just set up a Thank You page on our donation form as one of the goals that they reach. That page now, you know, and then also you know, I think, as far as you know, like our science site would be a great example of they came to the site and they spent 45 minutes there and they really loved the content.

And it’s awesome and maybe they don’t donate that day or maybe whatever what I still think you know, we’ve reached our goal, so there’s different goals for different times and just because they’re, not you know running to make a donation. You know all the time or on a regular basis. You know that’s why. Obviously, you could have different goals well, integral if the gold could be that they’re downloading a product or downloading a rush fever or something whatever that might be.

It doesn’t necessarily have to be a monetary type of thing either it could be something else yeah and that’s why you know if you go to your main dashboard and it’ll, show you like average time on site or average. You know average time on page. It’s really important that you don’t take that number at face value and that you look at your actual pages and that sort of thing our science site. We have a lot of pages.

There are a lot of static institutional things and then we have weekly fresh content. That’s up that has articles embedded above the article is five minutes long and people are spending five minutes on that page on average, then we’re doing our job they’re sitting there and they’re reading the whole article, but our average time on site is much lower because people Are going to the institutional pages too and then leaving quickly so so it is really important that you don’t take your general site information to too much at face value.

You really want to drill down and look at what’s happening at the page level in rockland we were having a lot of problems from not problems but having a lot of the box going through, and we wanted to figure out. The number of people were users without the box. How somebody set up for us. They estimated that if they were there longer than 10 seconds and they were a human being person yeah, why right on it remember something happen for it.

Yeah, that’s a good way to look at it too. All right, any other specific questions, there’s a lot there. I cannot merely cover it in an hour, but hopefully that helped a bit, and you know I love to go deeper, especially reminyl tracking, to have something that the ninth next fluid step. So next month we meet um, oh gosh, what David we always meet. The third Wednesday, okay, so pull out your calendar, the thirst Wednesday, the 19th.

Thank you, and we will be talking about actually how to do some of this audio stuff. That marks been doing. He helped is at the conference and he does with a couple times where he sent up the audio for us and I’ll just record so that people can go once in some of this and he’s got. Ta have some moves great equipment out here for us to play with, which is very generous with them to do so. We’ll have so many things that people can practice and try it out.

We had the different pieces set up at the conference because I thought was me if I had an interview room and I think it was neat for people to see that it’s not necessarily a scary topic that you can definitely do it easily and he’s got a Couple ways to show us with her to do a budget-minded Lee or maybe the professional route. If you choose to do that too, but thank y’all for coming tonight. Are you still uploading interviews, they’re, all a bit of them and there were two posts today lesson? That’s a wise thing: okay, what is worse great once the season, the toys I am without


Online Marketing

NCT4G 15Jul15, Deep Dive into Google Analytics, Part 4 of 8

I did not particularly address that as like a communication preference just because we’re trying to really get into the nuts and bolts of measuring and looking at the data inside analytics. But I’m sure that there are people in this room that could talk to you about that too. All right, so bounce rates over seventy percent just feel nasty right. If you saw bounce rate of seventy percent, you might go.

Oh, my gosh, I’m not doing a very good job, but it’s okay they’re a little bit normal in some cases. Um, okay – and I guess the thing there. It’s really just a statements, not really question right um, but when you’re looking at that, they may have a bounce rate lower than seventy percent lower the 242 okay good, smooth I’ll show you some of the center stuff. It’s usually a little bit lower on certain pages.

Will see it higher other things, we won’t feel see it quite that high I mean you, have it just somewhere mm-hmm it’s going up, though, there’s and there’s an upswing that we’re seeing it overall, and these are true statistics with inside each of the different fields whose, What’s up um, this is from the from a few folks that I’m kind of like a collection of websites that are maintained by a consultant, pretty much yeah, so not something I have to recommend pack on which is good Thank money.

I don’t take right for them, but your action step in this purpose is really to make sure that, if you’re seeing bounce rates that are maybe in that over fifty percent range. Yet you may read week your coffee or your texts that are on those pages and see if that makes it difference. Maybe it’s just a matter of some language that they’re that they don’t find understand or that’s not compelling or you know, drawing them in it could just be your your design overall is terrible or might need to be tweaked right.

It’s not careful, nothing’s, ever terrible and I’ll preface for any souvenirs with Taiwan. What that is there? Any significance to the number was just driving garble uh. No, it’s actually the timeline also yeah one case: all senior services there yeah exactly midnight and that’s true you’ll, see in the live metrics I’ll, show you from this in your site, you’ll see that a day can make a huge difference.

Any of you. Anybody use google analytics on a regular basis and the check it daily or so. Okay, so you know very well, you walk in there one month, compared to the very next month can look like Cooper. What rule is this? It’s not the same one. What do done! I think the other thing that people will see is, if you have a jobs for it or a career section to your site. That’s always going to rent higher so usually tends to be in your top pages, just because people are constantly looking for positions specifically a nonprofit work too, or if you have something that’s an internship, then it could be random people finding that just from google searches.

So you want to make sure, though, that those job visitors that are looking at your site. What do you want to do capture their information right? They might get a little bit interested in nonprofits. Maybe that’s. Why they’re there so have some type of call to action for them to engage and go a little bit further. They might just be interested in your next blog post. All right, more and more people are visiting your website using a mobile device.

Anybody see an uptick in their mobile device usage and several hands anybody Nancy. Do you know what your statistics are? Well, we have our main site and then we have our journal back thing site and then the magazine, the main site, is about twenty-five percent level and seventy-five percent does come, but our other is is getting 50 50 okay. So it’s about half a half. We looked at this a few years ago, as we were trying to think about whether or not many in a responsive design.

What do we need to take that path, etc? Then the time we only had three percent traffic through mobile site, mobile usage or even tablets we’re like okay, we not not only top priority list on to say that that’s changed drastically wrong, so it’s much much higher rent for us. Now that it was was. Do you have any impact here like what yours looks like I don’t know if the top of my head, but I know it’s it’s grown definitely, and especially with people reading article.

So the key takeaway here, like your next action step, is just really to make sure that if it’s not a mobile-friendly site that you’re working towards that, not saying that you have to go fully responsive, that’s not necessarily your next step, but think about the design implementation That you have currently and see what tweaks that you can make to obviously make it just a little bit better user experience for those that are coming from a mobile device and start working on your board and your boss um, so that they understand the true statistics.

Behind this that you know, we talked about the mobile gettin and that kind of thing, and it’s really happening so no better time than now to start planting. Those seeds really understand that I was going to say one of the easiest things you can do to help with making your site easier for mobile users. Is you know how you’ll feel hyper linked text? You know click here make that a button instead of text it’ll be easier for somebody to hit on a mobile screen if it’s a button, instead of just text embedded with it or text, and if you can’t do a button because it doesn’t make sense based on The layout of the design make your hyperlinks larger font text so that easier to clinton as well, that we don’t have to zoom in our pin tuna pitch open and clips.

That makes huge difference for people that are online. The other important thing to mention since we’re talking about Google anyway with this, is that google has changed their algorithms again and those sites that are mobile-friendly are actually returning higher in search results now than in previous years. So it’s taken into account in those SEO searches search engine optimization. So you want to make sure that you’re thinking about that ahead of time as well, so you can actually do a test to see where you rank as mobile, friendly or unfriendly.

I suppose, with inside the google site, to search for that and there’s a little test, you can take me to Center your your website and it will do it for you. So obviously, they’re awesome very impatient how many of you want a patient sitting there and try to figure out what’s going on, so those people that are coming for mobile devices are more likely to leave your side immediately. Is there like it’s funny or those buttons? Aren’t there if they can’t do what they want to do, they’re not going to stick around and so there’s kind of a fickle visitors whatever.

So mainly what you want to do is make sure you’re getting to the point right, be succinct in your copy. That’s on your pages, especially those that are more prone to be visited through mobile usage, and you can look at that in analytics and figure out which pages people are most visiting. Some a device like that. So keep your writing concise and make your call-to-action buttons really really obvious.

So your visitors from search are also likely coming from a mobile device. How many have you sit in a car and are trying to find a restaurant or something right? So I’m not the only one, so it makes this that google is kind of pushing this whole whole thing with the mobile-friendly sites. But what you want to make sure that you’re doing is just pay special attention to the pages that attract your search.

Visitors and you can look well, you can kind of slice and dice any data on your site and we’ll play with that here in just a second, but just make sure it’s really really easy again. This call to actions are important um, but your your visitors are probably going to be coming from from search as well, so make sure there’s pages that they’re visiting the landing pages are going to be designed properly and well.

So speaking of search, your terms are also key to what’s happening, so make sure that the list of search terms people are using as they come to your site. You can look at the terms that they have entered that, get them to your plate to to your site, so make sure you know what those are and that you’re on your kind of it sometimes is your organization’s name. Sometimes it’s even your ed or it might be a particular program or event that you run those search terms will pop up and say: they’re taking me there I’ll see what it is.

That’s drawing them in and then make sure your request to your you’re, designing around those things and make it easy for those people that are going to be using your services to find you. Obviously so in your tagging, your meta tags and stuff that you use on the site make sure they pulling those key terms out, and then the other thing that you can do for mobile design also is make sure that your phone numbers are clickable.