I’d hear anything like me, I feel like we’re all protective, but we don’t really know how the algorithm works. Today’s article I’m going to break you down in a data point of view, so you guys know how to analytically. Look at your tick talk to you and maybe help you grow some more followers. So that’s what I did today and if you want to know all I got ta do is keep on reading alright guys.
So if you can do a blog, my name is Jade and I combined psychology and marketing to give you guys some advice about how to keep relevancy in this age of social media. So today we’re focusing on tick-tock. I made two articles about tick-tock in the past, so if you want to know how to monetize your brand and how a tick stalkers make money, I will link those articles in the description box below. But today’s article is all about growth, so grab a snack and we’re going to dive into the first initial tip.
You need to understand, which is how tick tock pushes a article so tick. Tock is a social media platform, that’s focus on vertical article and they have two formats there’s like 15-second article and there’s 60-second article. So this goes hand in hand for each format. But today I’m going to focus on the 15 seconds because with tick tock does, is they have these stages? Where, if you pass a certain read time or second mark they’re, going to start to push your article onto more for you pages now, the for you page is kind of like the explore page and if your article lands on people’s before you page.
That means you get noticed, so that’s the biggest way to grow an tick tock is allowing the platform to push your article onto people’s or you page. Now, in order to do that, you have to fundamentally know one thing which is read time: tick tock basically evaluates. If your article is good by saying how long people read it, so let’s just take a 15, a second article, for example. I have this article that hits 1.
8 million views. I believe on tick tock I don’t mean to flex, but I just do want to show you guys how this article hit 1.8 million views by looking at and read time. So, in my personal experience I just really think that tick tock looks at kind of like 3 segments, so you could say the first 3 seconds, the first 5 seconds and then 10 seconds so say your article gets readed by a majority of people for only 3 Seconds: tick: tocks on the label that article as like, less quality and less enticing to a viewer.
So because of that, if your article maybe only gets washed a few seconds they’re starting to promote it to maybe a few dozen people right, not too many. But if your article surpasses the 3 second mark and maybe go to the second part, which is the 5 second mark tick, tocks in to look at that and be like okay, I’m going to promote it to maybe a thousand people now. So what I find is, if your article surpasses say the 10 second mark, maybe though, all the way to the end, then tick tock says like wow.
This has a high read time, which means people are staying on the platform, I’m going to promote it to a million people. So basically they have these different layers and, like I guess, stages and really depends on how engaging your article is. So what I’m going to do is, let’s show you some of my analytics from the article that hit 1.8 million views to see if this is really true, I could be making this up out of my ass, but I could also be off to something.
So, let’s take a look at my data from the article that went viral, so I have my phone up this article with 1.8 million views. The average read time is 13 seconds so, as you can see, tip talks like wow. Most people are reading it above X. Long so I’m going to promote it to more people. So let’s take a look at maybe a lower performing article and how long people were reading that. So this article only has let’s say, 10,000 views, which is still a lot, but definitely not 1.
8 million. So, let’s take a look at what happened here so a article with ten thousand views got around four seconds of read time. So, as you can see here, read time is everything on tick-tock the longer you can retain an audience. The more talk somebody! Oh, it’s a good article. Let me push it so now that you know how the algorithm works. What you can do to leverage this is make sure your content has three important things now before we go over those three important things.
I quickly want to give a huge announcement, as you guys know, if you click on this article, you want to grow in tik-tok or grow social media following I actually have a solution for you. If you want to learn more about tick-tock and actually learn from a creators themselves, I have an event called the green room lives. This is a two-day conference on how you can build your brand and get viral success and learn how to make money from that.
We actually have my friend Selena, who has a million followers on tik-tok who’s, going to be speaking at this event, which is insane. We have a bunch of other creators also coming there’s a whole fire. 150 seats go grab your tickets before it’s sold out, and I literally can’t learn a lot of people. I let you guys know that I don’t promote anything on this blog that I don’t know hundred and ten percent believe it so yeah go check.
The link in description box to sign up for the green room live and get your tickets. Let’s jump back in today’s article leverage. This is make sure your content has three important things. First of all, it has a beginning middle and end. You know people really stay to the end of story if it’s enticing and there’s something to look forward to and a lot of my articles that go viral, I maybe introduce a problem and I solve it at the end right whether it’s me giving my dad a Vegan egg and getting his reaction at the end, or it’s a article of me showing people about my skincare routine and showing the final results you need to have a beginning middle and end and storyline is everything just to make it simple just think about what is A problem, and why are people staying to the end once you have those two elements, people will read longer and you’re going to find your read time will increase too in order to kind of take this further.
I find works. Really, well is parts and series so say you can’t have everything you want in a article just break it up into two parts like this Starbucks article has 1.8 million views as well. I don’t know why. Everything’s, like 1.8 anyways yeah, I created two parts or what happens? Is people read the first part, but there carries about the second two they’ll read more. The important thing about tick-tock is making sure you have follow-up and there’s almost a reason for people to continue reading.
You don’t want people to drop off because you start to make different articles so having series and parts really helps with continuing your engagement throughout all the content you make, and my last tip to ground tik-tok to make sure you guys are appearing on more 4u pages. Is ask the viewer to like and comment like a lot of the times when I’m viewing on tick-tock, it’s so easy to scroll, to give people a reason to follow and like what I did on my tick-tock bio? Is I’m giving away Starbucks gift cards if people help me reach 100,000 subscribers or followers? So it’s something to keep in mind.
Then you have to entice and engage the viewer and say: hey, don’t forget to like and comment you don’t obviously have to do it if it’s cringy, but I find out here and there really helps convert your viewers into fans and it’ll, keep that engagement and community. So with that being said, I hope this article was helpful for anyone starting their tick-tock journey. I definitely have tons of fun on tick-tock.
I don’t really know exactly how to turn it into like a business, yet I’m really just having fun. So if you guys want to go, follow me on tik-tok, it’s literally not none of the content that I talk on YouTube is existent. On Tech, Talk it’s fairly fun and jokes. You can see my dad and I have fun. My friends hang out so yeah. It’s super casual and more entertainment based. I think the biggest thing I want you guys to take away is to have fun and tick tock and hopefully learn a few things about the algorithm aim: data to grow your brand I’ll catch.
You guys on the next one and shout out to the comment winner, this post, to be featured in the next episode. If you want to be the next comedy winner, just comment below and I’ll see you guys in the next one make sure you text my phone number and I’ll see you in next episode. This is actually going to be a three-part series, so if you guys want to read more social media growth, articles subscribe and like this article see I’m using my own techniques.
My favorite musician as of right now.