Online Marketing

ITU INTERVIEWS @ CBS-2016: Duncan Mochama, Business Development Manager, BRCK Education

Thank you very much for being as with us in the studio this morning now. You’re here is one of young innovators, you’re, creating technological innovations here for socio-economic development. Now here in the studio, we’ve got a big black flight case here, which I don’t think it says up your personal hovercraft or or your collection of shoes.

Perhaps you can tell us a little bit about that open up the open the case and tell us what you brought with you today yeah. So this this is our holistic educational solution which we hope to digitize classrooms across Africa. So our vision is to enable the millions of children across emerging markets to get access to digital tools for better landing yeah. So what I have here is 40 tablets. It’s 40 tablets rugged to withstand the drops, the spills, the scratches that the kids actually have when they’re doing the education.

I have footy tablet here and then the operating system is locked on the land play and grow system, because we understand as brick that that is the entire cycle that kid go through yeah. So in the play section we have we have memory games. We have digital literacy games that enable students actually have good memory yeah in the in the in the land section we have partnered with digital content providers like a limo, ekiti Abu who have digitized their content yeah and then in the gross section we have extra curriculum Content where kids can learn about digital safety, they can learn about responsible citizenship yeah.

They can learn about vision, 2030 here in Kenya, agenda 2063 in Africa or even the sustainable development goals. All this is is going in this key tablet and there are 40 tablets in this kit. Is that right, yes, you’re, developing and designing the solution? We realize that if you go over 40 students, then the student-teacher ratio will be they’ll, be an imbalance yeah. So that’s why we designed our our solution just to to fit exactly that yeah great and in terms of how they connect up their tablets here to the content.

How does that work exactly so here we have a micro server where all the contents are stored here. Yeah, so for digital safety we have locked down, there were operating system assists, as I told you before. All the content is loaded here and then it broadcasts to the 40 tablets yeah. There are no cameras on the tablets, as you can see, so that we can ensure a digital safety. If you walk away with this tablet, then it will be useless to you, yeah and so you’re able to modify the content and update it, etc.

Yes, yes, how do they do that? How do the the the teachers do that so three ways you can you can accomplish that? One is by actually having a USB stick put it in here and then you can be able to update the content. The other way is, you can do it over the internet, so the brick here has gsm capabilities, there’s an ethernet capability. So at night, when the students are sleeping, then the tablet is actually uploading content into eat.

Yes, and what about the power of is because I mean I know – I mean I, my daughter’s got a tablet that she uses at school, but she often forgets to charge it etc. What happens what happens to these tablets? How can they be charged fantastic? Now we designed our solution is designed for Africa. We understand that we have infrastructure problems which mainly his power and connectivity, so our our Q, kid has only one charging port and the tablets themselves charge wirelessly.

So if a kid actually just drops the tablet in in any direction, then it can be able to charge wirelessly at night. It charges six hours and during the day it can take the entire school day and what kind of feedback? If you had on this sofa in all of the schools that we had the Performing Polly, the kids could not read yeah, but now with the games with some of the story books like obongo. Now we found that their testicles cause actually went up yeah in the garage school.

What are the schools actually taught? The constituency yeah and it’s more fun in class. Kids are asking more questions. Their curiosity levels have increased here and now they can be able to solve basic problems. So that’s the kind of feedback we’re getting when when you establish in the queue kid and in terms of the tablet that you developed this tablet, did it start off looking differently or how I roses? Yes! Well, yes, one of the cornerstones that we we have at brick is a user experience.

So previously these headphones were black yeah and we found that it took a lot of time for kids actually to know which earphones goes on, which year and the rest. So when the user experience team actually observed that that’s when now, we actually cut the color coded the headphones and put a big art on the right and a big girl on the left and you’ve actually established that even landing becomes starts from there.

Whether it is just a is ok ways, your show me your right ear and then raise your left here and then now put that there. Then we actually realize that landing begins there, yeah right and your based here in Kenya, but you understand you you’re offering the solution to the Solomon Islands. Yes, so you’re you’re expanding globally. Yes, our team is based here and we’re trying to solve local problems, but we are constantly thinking of global problems and solomon islands.

Malawi right now. We actually translating some of the contents into spanish and in terms of the future, how do you hope that this will grow for you, one of the problems that you’re having in Africa is: how do you, how do you actually enable? How do you build capacity for the disabled, so in our roadmap we are looking at making it friendly to the disciple. How can they get the experience better yeah? How can we actually enable individuals yeah? This is designed for school yeah down down the road we’re going to have individual tablets where you can say as a child go with it at home, go teach you your parents, about the sustainable development goals and and the opportunities there.

I just immense, and in terms of an investment for a school I mean how much, how much would this this kit set them back? Our vision is to enable the millions of children across the emerging markets, so we have also met the kid very affordable. So, with five thousand dollars you get the 40 tablets, you get the ruggedized guess you get a 40 earphones and also the extendable charger. So that’s the investment that that a school puts in right, you’re, definitely making inroads there in to affordability and and accessibility as well.

Yes or we should the very best of luck with your project, I know that you’re participating in a session here at CBS 2016 young innovators are going to be pitching their projects pitted up against each other, and I know that you always get a vote at the End well, I wish you the very best with that, but certainly very much, obviously in the future as well, and we look forward to catching up with you at some stage.

Thank you. Thank you. Thank you. You

Starting a business is not easy! Think about who will be working on your digital image. Hiring a good webmaster will help!


By Jimmy Dagger

Find out my interests on my awesome blog!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.