Online Marketing

Growing a Small Town Plumbing Business | Business Tips for Plumbers

I love rock rock Springs, but that’s the kind of we’ve just had we someone said they can’t find plumbers and that’s a lot of the you know a lot of the reasons that people say that you know why it was saying their success.

Well, I don’t live in the big city, so I don’t have access to a lot of customers or a lot of plumbers and those kinds of things. And so what let’s say you today? Yeah let’s say you Lance. But let’s say you bro. I told you. I told you be blunt: 30,000 people in your area right in Rock Springs with Rock Springs and greenery combined. It’s about 45,000 yeah, Wow yeah. So it’s small number chair, but we can do it there we go.

So what so so? Look I wanted to have you on thanks for taking the time to be on Lance and and really what I love about about. Your story is and I’ll be transparent. Here Lance’s is one of my my private clients, and so he’s been. You know kind of been around the MDP stuff for just a little bit here, but starting out it was basically you know you you and a truck and doing some stuff here and now you really made your wholeness.

You know push in what a year later or whatever you’re a whole another company and yeah completely different, completely different, hey John hey, we started out with like one truck. I had a, I call him a half employee, it wasn’t even really a employee at that time. I just didn’t know what he was doing and I was just basically trying to do the best I could with half of a guy and now we’ve got two two employees strong we’ve completely changed our look or logo or truck or everything we, our mindset, everything’s change.

So what was when you started, I’m asking you that same kind of question: if you mind sharing you’ve had a time to listen, you hear me throw the question out there. So I’m probably you probably had stuff run to your head in your mind, yeah. What what was standing in your way a year ago, if it asked you a year ago or so, what would have been your answer? What was standing in the way of your success? It was myself that was that was my biggest deal.

Asthma. In my mind, I I was a good plumber, but I didn’t know the business of plumbing. Like you, you always say and my mindset I always had that mindset that I can’t charge more than this. I can’t do this because of where I’m at, and so I had to revert how to change that mindset and – and now it’s funny because I’ll see other guys talk and I’m like dude they’re in their own head. I could see it when they’re in their own.

In it because I was there, I know it so and you know we’ve we’ve talked about that. You know when we start out, we do got to get into the head trash and that kind of thing and that’s what you know a lot of those guys when we start out. We have all these and I you know, I kind of hit it hard. A little bit, I call them excuses, you know. Well, you know what my area is different. You know, that’s that’s one of the things my area is different.

We just start a big. That’s why I love having other things I love having you on here is one of the things is well, I’m not. You know, I’m not from a big city. Well, of course, the big city guys can do it because there’s all kinds of customers and all kinds of plumbers and all kinds of choices you know, but it’s different where I live. You know and that’s one of the excuses there and that’s all up here.

You know so how did you deal with that? How you know yeah, I know it’s now you have the confidence, but when you started that mine should what what helped you or what, when did you know that shifting like that, that’s that was right, hey does that make sense what I’m asking you know yeah? Well, I mean I did what you told me to do and I changed my pricing. I changed charging a service service fee. I started doing that and I thought I’d lose a ton of customers and really the ones I lost or the ones.

I didn’t really need. Um they were the ones that wouldn’t pay their bill, or I would have to fight for money down the road and it’s the ones that were my good customers. They was charged and they were going to have me no matter what and I mean yeah, it’s funny how that works, but it does does work and that’s, I think, that’s the stumbling block. Most people, most of our clients or people in the success academy, have thinking man there’s no way.

I can charge charge this once they kind of go through the process, but then you do and you’re like huh. Well, what do you know? I’m actually making money yeah with fewer customers. Yeah good luck, good money right!

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Online Marketing

Branding Your Plumbing Business through Social Media

This is potty. Talk, live recorded, live on Facebook every week, and now your host Richard Beynon, the million-dollar plumber here, will see what I want to show you know. Can we see that? Does that come up there? We go see that there we go, there’s a picture of his Facebook page and you see one of his trucks there look at that.

You went from you know. Old trucks bought new new trucks got to do branding everything’s on it. Look at that that is just that is pro okay, and I guys I want to have you recommend lance has gotten very, he does say probably about every morning or every other morning. At least you do some kind of you know. Facebook live with information and the tip of the day and that kind of stuff, hey guys check it out.

Just for look at me to just check out a brother. It’s a good stuff, alright, but I love to of how you take in the heart of being a community a voice in your community. You know a community leader you’re, not just selling plumbing right, all right. You know your community cheerleader all right. You love your community. You’re lifting up your community right and great great stuff yeah I mean when people see you, you loving the community they’re going to come in hordes, yeah and doing the lives has been.

It was freaky at first. I had a conversation about that this morning and it was freaky at first, but now I get on there. It’s just second nature. It’s just something I do is one of my daily routines and I it doesn’t matter what I’m teaching the person or I’m given a ton of information or not. I’m my face is there and they understand that I represent the plumbing here in Rock Springs and that that’s huge I mean I can go into parts out houses and their stores and be redneck.

So that’s that’s a big thing, and that is a big thing. That is so cool and I want you to get this. You know you’re, not a camera. You weren’t you’re, not loving the camera. Lancer you’re, not a guy, was looking at from the camera right. I mean you’re you’re a man’s man. I mean you must rather be you’re more comfortable, shooting bear which is cool. What what words of encouragement or wisdom do you have to provide? You know to the guys, look they’re, just saying hey, I can’t I can’t do that.

Facebook live stuff. Well, let’s say you just I mean you got overcome your fears, you’re always saying get comfortable and being uncomfortable and that’s what it is once you get to that point, then that comfort isn’t even a thought anymore. You’re just doing it because it comes a habit and – and I mean that’s, what makes great business leaders right is the ones that form these like this yeah. And that would be me what I’d say is just commit and forget yourself and just do what you got to do.

Do you staying consistent and that’s what you do really well Lance’s as you consistently do it? That’s the hard thing, a lot of people! Ok! Well I’ll do a live or two or whatever, and then they just disappear. The consistency is the tough part, but that’s how you’re getting recognized in your community is because you’re always out there, and I love how you can find any boys and guys you’ll find your voice right.

I know you’re Lance, you alluded to it that you were probably very uncomfortable the first few times and it takes a few times to kind of find your voice kind of how you know your thing. I like it. One has a thing I get an oh, hey, hey, hey plumbing pros, you know the way I came from the first time. I did this started doing this. I didn’t know what to say so. I just came out here something just stupid.

Really, you know out of just nerves of not knowing what to say. You know, we all find your vote. Your thing, your stick, your cool, you know, you’re thinking, all right and and then just speak, okay and that’s real and that endears you to your community again. It’s not about plumbing right, it’s not that you’re pushing plumbing. Of course, when you’re speaking you’re, you got your plumbing, so you know it’s asking a mountain plumbing right, but logoed out right, you’re, just loving the community, you know and sharing you know, words of wisdom or insight tips.

Plumbing tips, just to you know, be careful of that kind of stuff right, absolutely check out his Lance’s Facebook page. It’s a really good job go and follow. Follow Aspen Mountain it. What’s the exact Facebook page, is it Aspen Mountain plumbing, yeah, okay, yeah, so build you and there’s a link on my website as well? That’s something that I’ve tried to do is keep those two together perfect. You know for SEO purposes, Facebook’s, not much, but it’s the getting them to my lives that matters to where their get continuity and that that familiar face so yeah yeah.

It’s it’s! It’s a good play. It’s a good play!

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