Online Marketing

Amazon Sellers – Let’s Talk GTIN, UPC, and Listing Issues in 2020

What they do is they make subtle, tweaks and sometimes not so subtle, tweaks and then don’t tell anybody about them until you run into them. When you’re trying to do a listing and we’ve started to see this as started in 2019 and we’re starting to see it happen more and more, and we want to approach that well, I have this conversation, so you we can give you some ideas of what to Do the first thing, as Kristin said, is not to panic.

The only constant with Amazon is change, so now is okay. This change is happening. What does it mean for my business and what does it mean for right now and what does it mean for going forward? So a couple of things that we want to talk about that have been working for some people is when you file your GTI, an exemption like we explained in our hotel bundles course. You need to make sure that your your when you’re going to list your item.

It’S in that exact category, because your GTI emption exemption is not blanket through every single category for every single thing, if you’re filing for the home and kitchen category, you need to make sure that product is in there, but we will also disclaim to you that seller, Central is seller central and sometimes they don’t know their ear from their elbow, and so we need to be persistent when you talk to them, if you’re finding error issues but making sure that that exact name matches the exact category that you’re filing in that may solve.

Some problems for you, but also your results, may vary, and it may not so another way to do that is talking about generic and filing your item as generic now with filing things with generic, you are not using your bundle brand with that. Your brand is, then, a generic if you want to get your bundle up, something we’re seeing or your mileage may vary on this one as well. This is sometimes working for some people and sometimes not working.

Now. We want to make sure that you understand that, when you’re creating listings, when you’re going to Cheeta an exception or when you’re trying to list after getting GT an exemption, if you’re getting errors or if you’re, finding that you aren’t getting the to your results to go Through your listing to go through make sure you’re asking yourself: do you want to have brands in my title or in my bullet points that should that can’t do not allow bundling or do not allowed to be? What’S the word, I’m looking for you’re not allowed to use those particular brands in your listing.

So if you’re saying that Kristin’s favorite things is your as in your brand name and you’re, not so when you’re looking at your item, as you know, you’re using Disney, for example, in your brain, if you’re calling it Kristen’s, favorite things and then you’re using Disney or Nike or something else restricted in your listing, it’s not going to go through, so you need to understand when it comes to that that you’re not you’re going to get a listing error, even if it’s a random listing error, if you’re trying to somehow circumvent rules.

So you need to make sure that whatever it is you’re doing for your GTI and exemption that across your entire listing that you’re, following all the rules and policies, it is really important to make sure that you understand when you’re, creating listings what you can and can’t Do that is one of the reasons why we have an entire module in the whole sale bundle system that talks specifically about what you need to know and consider when you are creating listings on Amazon, because there are words you can’t use and that’s one of the Things that Amazon is always changing and evolving.

Sometimes there are words we’re seeing this with gifts right now. Then they won’t. Let you complete the listing, unless you don’t have the word gift in it now, if you’re just trying to have in there, because it could be a gift. This is why the gift word and, in our opinion, Amazon, is making this part of the list, because everyone’s making things giftable right, it’s a can of beans, and it’s a gift beans like that.

Why would you want to keep any coupons, but anyway it’s it’s something that people have abused and when somethi abuse things on Amazon, Amazon has to take drastic action and unfortunately that negatively impacts. However, if you have something like gift bags – and you can prove that this is what it is and why it’s essential, if this is in the title, open up a case with seller, support and explain your situation and oftentimes you’ll be able to get that clear to Be able to list with that in the title now, if you want that easy to go through gift, is the only thing.

That’S stopping you from that. What you can do is take gift out, then open the case, and let them know that you were not allowed to put gift in the title. But your item is an actual gift bag or gift box or whatever it is, and then they can put it back in for you, so you want to get the listing through. Otherwise, you can’t complain about something that being listed if it hasn’t actually been lifted.

It might be into a draft mode or something like that, so you want to make sure another thing that has been helping. Some people get their listing through when using a bundle is using na or non-applicable in the brand field. So if your item does not have a brand, it is either generic or there’s no application. For example, you knitted a crocheted blanket. It does not have a brand there’s no UPC. You handmade this item that is non applicable when it comes to brand.

It’S your own brand, so you can use that or you can use, it doesn’t have a brand. It’S just this knitted blanket so using that has helped some people again. Your results may vary, but it’s something to try to see if your listing will go through it. In certain aspects, the reality is, if you’re running into roadblocks, with all of these listing issues contacting seller, support and keeping your case open, even if they send you a canned response.

Do not just dis just discount the fact that they’re going to give you a canned response and there’s nothing you can do about it. You can do about it, keep your case open and keep it the revolving door, not accepting their canned responses, because you need a response. You need a response and oftentimes seller support is the last to know in those changes when it comes to Amazon and so taking their own policy and putting it back and saying this is what your policy states and then go that way being able to utilize what You know and being able to get that case moving forward or escalated to somebody else who can actually help.

Now, honestly, we’ve had some people struggling with this and they have open cases. And yes, we understand this is frustrating anytime. Amazon changes, anything that results in listing errors or things like that. It’S going to be frustrating a few years back. They changed all UPC codes to have to be gs1 certified and everyone was upside down about, and everyone was freaking out about. Gs1 codes are so much money and I can’t afford that for every bundle I and all the rigmarole reality is everyone adjusted eventually to the new rule to a new policy.

It’S just the way it goes if you play on Amazon’s playground, you’re going to have to follow their rules and yes, we understand the struggle is real and it’s frustrating, but right now, there’s temporary solutions. There’S contacting them eventually, there’ll be a more permanent solution. Another thing you can do to start right now is it’s going to cost you money you’re in a business, and sometimes you have to invest in that by some gs1 codes to get yourself off the ground to start moving in that particular direction, because that might be The short answer to getting your bundle out there is giving it its own UPC code and buying that and being more legitimate about putting bundles out there as legitimate brand and legitimate UPC code, not one that you’re buying off of ebay randomly but which you cannot do Anymore, by the way, Amazon will not accept those now that goes to whether this reminds me back to the earlier days when getting engaged in categories was something that was expensive.

You, if you want to pay something to get you in. I invested a thousand dollars in my business to get on, get it in categories that I wanted to sell him, because I wasn’t confident I can do it myself. The same thing happens here when you are looking to invest in your business. If I want to sell bundles, I’m going to need to make an investment, whether it’s going into brand registry and going down that route, which is a six to seven month, lead time to be able to get your trademark approved before you can go to brand registry.

Or going gs1 codes to start for your brand and moving in that direction, we are seeing a lot of positives with being in brand registry. So if it’s something that you’re interested in learning more about, we actually have an entire training in the Amazon files hub. That teaches and talks about brand registry what it means and what it’s done for us you can learn more about by going to mommy and home.

Com slash hub. If that’s interesting to you, another thing about the hub is in another thing about what Amazon is doing for bundles and for brands, and things like that. It’S requiring custom packaging. If you have something that has a brand on it, Amazon is expecting you to have some sort of branding on either your product or packaging, or both and in the hub next month. We’Re going to be covering this in depth.

Talking about custom packaging, where you can get it from the different types of custom packaging that you can have, because you creating a legitimate brand for your bundle brand for your bundles things like that. They want you to be legit and so we’re covering all these things. In the hub, because these are something that Amazon is starting to require, someone in the group has already expressed that Amazon’s asking them for a photo of their product with a permanently affixed.

So that means you can’t just get a white box and put a sticker label on it and call it a packaging. Amazon wants you to be more legit and because of that, we’re going to do a whole training about custom packaging branded packaging and what you can do and not do in order to send stuff into Amazon so being more. Legit helps because to be honest, Amy and I aren’t facing any of these issues with GTIN and UPC’s and all that stuff, because we’ve registered our brand with Amazon.

We don’t have any of these issues. We put a listing out there, it’s underneath our registered brand and off we go, and so we want that to be as easy for you. We understand it’s time-consuming and it costs a little bit of money, but that we’re not facing those issues because of brand registry and it’s something you want to be able to work towards and so we’re just giving you the information that we have right now available to Us as of February 20 2010, this could change in a week.

It could change tomorrow, but to be more up-to-date about some of these fixes so that you can start getting your listings, approved and and pushed through Amazon. Don’T give up on seller central, be persistent, be persistent. If you really want this, make it work, we are giving you some different solutions. If you have comments, questions want to know more make sure you put a comment below the article so that we can help you.

If you are not already a member of the Facebook community come on and join us at the foes of you on YouTube, we appreciate that um. This is something that is going to happen when you’re selling on online. It’S going to be happy with you run any business you’re going to run to snags when things don’t work. The way you want them to work and what are you going to do? Throw up your hands and give up no you’re going to work through and push through if it’s something you truly want – and this is what we’re encouraging you to do – is what’s the next step that you can take right now, based on what you’ve already tried to Make things work we’re going to continue to update you as things change through Amazon, we’re going to give you updates about new things that we’ve learned to be able to help? You get your listings up and active on Amazon without specific UPC codes.

You don’t have our GTIN numbers that that are available to you so with bundles and other things, so make sure that you subscribe. You pay attention. You join the Facebook group, so you’re in the know about the next fix the Amazon is going to provide so that we can move forward and get your bundles and listings active in and available for sale on Amazon. So in the words of Tim Gunn make it work, I’m a great one.

We’Ll see you guys next time,

Suggested Product to Sell on Amazon!

I suggest Spunks be the choice product to sell on Amazon. I mean the product has 5 stars! Check out this great pumpkin seed product. The video below gives you a look into the guys behind this great product. 


Online Marketing

HOW TO Create Shipping Templates and MERCHANT FULFILL Listings on Amazon 2020

We had a request for a article that shows you how to do merchant fulfill, because a lot of people have only done FBA and we have never been a huge advocate for doing merchant fulfilled items. But in these crazy times that have changed merchant. Fulfilling right now seems to be a little bit faster than shipping things FBA. So this is. This is just going to be a short tutorial on number one: how to set up your shipping templates.

You can have multiple shipping templates for different items and different things, and and the reason why we do that and then adding an item. That’S merchants fulfill is as simple as can be, so I’m just going to walk you through those two things. The number one reason why you wan na have you might want to have multiple shipping settings or shipping templates is because you have either lightweight items or certain items that might be heavier and, of course you want to add specific things to that.

So, for example, if anything’s first-class mail, it’s under 14 ounces or more or something that can fit, you know you want to offer free shipping that you can have a free shipping template which basically means you’re building shipping into your price, and you want to make sure That you’re just offering free shipping all the time like some people like that some people don’t, but the price obviously goes up.

If you don’t want to worry about that, you just want to charge tipping which right now people are seeing to be completely fine with then in making sure that you don’t you know, cut your own throat is having one that’s that’s weight based so that you can Add a specific dollar or price amount per pound so that you don’t end up cutting your own throat and losing a bunch of money on shipping. I know from Michigan to California costs a lot more money to ship things there based on size and weight than it does to just ship, something in my region.

So, of course, using Priority Mail prepaid, like flat rate, I’m sorry, not prepaid flat rate type items are really helpful to be able to get those free from the post office. You can order them at usps.Com. I find sometimes, though, that it’s a little less expensive to ship things, Priority Mail cubic, and so that’s my own packaging and things like that know what your results may vary, depending on what your shipping and your shipping on vacuum versus something smaller.

So you want to have multiple shipping templates. If you don’t always want to offer shipping which, for me free shipping can vary if it’s under. If it’s not first-class meaning under 15 ounces, then most of the time the price can vary from seven or eight dollars. All the way to twenty dollars, depending on where it’s going and I don’t want to offer $ 20 free shipping on a lot of things. So I choose to have two different templates.

So I’m going to share my screen and I’m going to show you how I set these things up so that you can do it too: okay, so you’re in seller. Central. This is what the shipping template looks like. You can go to the top right of your screen and go to settings and then go to shipping settings and that’s what it will bring up this screen for you here now. This is my twenty twenty MF template that I’ve already set up, and it goes by through different shipping fees and what I choose to charge.

So these are things where this is our template. I already have so on the left over here. You can create a new shipping template and if you create a new one, you don’t you can copy from one that you already have, or you can just create a new one and if you create a new one, you’ll have to give it a name so that Your system knows so. This is us template we’re just going to call this test template and then it you can go down here and then you can either do price, banded or price per weight.

I suggest weight based because then you’re not you’re, no matter where it’s going, you don’t you can charge a certain amount for it. So you can you uncheck the box, that’s free economy, shipping, so you can remove that so that you’re not charging any free shipping and then you’ve got standard and expedited and at this point was expedited. I don’t often check that because, most of the time it gives you that I do not offer two-day delivery, so I always take that off.

That’S up to you! If you want to do that, I feel like there’s a lot of pressure right now. For me to be able to do that, and that’s of course your choice if you can guarantee that people can order by a certain time and you’ll ship the same day, so you can offer expedited shipping or not, and you can create as many of these as You want to so with these the region’s. You can add a new shipping rule.

You can add a new region. You can take regions off. So if you like, someone had asked if there’s ways that you don’t ship to California, for example – that’s an option so you can go to for me, it would be West and I can click west or click not West and change. All these I can select regions or all or you can deselect all and you can choose whichever regions that you want to go to so I’m shipping to everywhere here.

So I’m totally fine with that now you! What you order over here is how much per order you want to charge. So if you want to charge a standard $ 5 plus 50 cents, a pound or a dollar a pound, depending on how heavy your item might be, then that can be same and you can decide to ship to peel boxes or not peel boxes, depending on the Boxes that you check here, you can click Edit on the sides here and decide not to ship to certain places.

So if I uncheck the West, that means that I won’t be shipping to any of these places. If you so choose to get. I know some people have asked: do I have to ship to all the regions and actually no you don’t. You can decide that you’re, not shipping to certain places or not so you can edit those and then you know, click, OK or click cancel. So so I’m shipping to all the regions – and you can decide again here if you want to do Alaska Hawaii in Puerto Rico – that’s up to you and then the transit time is also a variable.

So you can change it to 4 to 8 days 2. To 3 days I tend to ship things out same day, so I try to do 2 to 4 days or 3 to 5, because I’m in Nam, in Michigan, so getting to California, is almost always going to take 4 or 5 days. So you try to want to be in that at different times there, so I’m I like standard of five dollars or $ 4.99 for shipping and then $ 0.50 a pound and then again, Alaska, Hawaii Puerto Rico are going to cost more.

So you can of course, go 2 dollars, a pound 5 dollars a pound, whatever you want to do for specific regions here same thing with expedited shipping. You also do not have to offer expedited shipping, if you don’t want to so you can click that box or not that box and then same thing here. Transit time is a variable that you can choose. Based on your location, I mean, if you’re in the middle of the country, it’s going to take you the same amount of time to ship, something maybe to California, as it would to the East Coast West Coast, depending on where you’re at you want to adjust this.

If you’re in California shipping to Nevada it’s going to be one to two days or two to three days, so it’s quite different for so your results may vary based on where you’re coming from and, of course, you can decide $ 8.99, more 99 cents, a pound. Fifty cents a pound wherever that’s going, and so that that is as simple as setting up the test. So we’ve got a test here and then you go ahead and click Save and then once it comes up, it should be in.

You know might take a few minutes to get there, but then it should be in your shipping templates so over here now I have new twenty twenty MF template free shipping template in our test, template that we just set up so now when you want to add A product to merchants fulfill you’re, going to go to add, offer you’re going to go to this here, go to add a product in inventory under add a product, add the a sin or the UPC.

And then your items should come up here and it usually looks like this. You click the box, you say: okay, I can sell. Mine here says: sell yours and you’re good. Then you come to this page. Make sure that you go to advanced view so that you can see all of the options here and then here’s your here’s, your shipping template. Sometimes your shipping template will be towards the bottom. I don’t know why the form is not exactly the same for every category.

Every item – sometimes it’s up here – sometimes it’s down here but making sure if you don’t see it that the fulfillment blog says I will ship the item myself. If you’re, not shipping, the item yourself, then that box might not appear so make sure that that’s on you put the quantity of how many you have for sale, your current price, and then you know you. Your tax code of course goes here. Your condition.

You create your seller SKU. I know if you guys, you know, there’s lots of articles on creating SKUs. We create custom SKUs, which usually has you know the date. This is our types of custom SKUs. We have. We have date year-month-day the vendor, how much the item cost, and then we have some acronyms for different things that we use this one has to be. You know, merchant fulfill something or whatever.

So this is the drop-down menu that you can pick whether you want to do free shipping. What do you want? Your your shipping templates now, our new one that I just made the test is not on there. I bet. If we refresh, then this will probably come back to our new tastic to me, I’m going to try that and hopefully it will show our testing remember to go to advanced view and then should be here there. It is so now our new testing shipment is there and then you, you do all the things that you need to do, that your seller, steel, making sure your shipping templates the right one that you want to choose your price, your quantity and then, once you put All these things in I’m going to match the low price here I’m going to put in shipping template here and then it should be a save and finish, and once you save and finish, your item is now available for sale on Amazon through a merchant fulfill.

If you want to add a condition like say, you have an item at FBA right now, but you want to actually convert one of those to merchant fulfilled. You do not have to convert the listing. You have an Amazon that can still be for sale, FB, FBA, and then you can change one. You can add one to merchant fulfill and it will look very much the same here. All you need to do is go to your inventory. Go to that Aysen and then you click add, add a condition and if you add a condition, then it will.

Let you create this. It will give you a warning, and it will say you already have this in your inventory – consider editing it. You ignore that you HIPAA. I want to fulfill this item myself and you change the SKU, and now you have two items available for sale, one FBA and one merchant fulfill. So that’s as simple as it takes now. Once you get in order, your orders are going to come in through your ear.

You have multiple blog fulfillment, there you’ll see it in seller, fulfilled items and merchant fulfill items when you’re looking to merchant fulfill an item make sure you go to your manage orders and then, on the right hand, side it will save you FBA orders or you merchant Fulfill orders or seller fulfill orders, and at that point your your item will come up of. What’S for sale once you’ve sold and then it’ll be time to ship and you hit by shipping and when you hit by shipping, then this whole template comes up of your shipping.

You have to put the package dimensions in there and the weight, and then it will give you all kinds of options to ship, whether that’s Priority Mail Boxes or your own Priority Mail with your own packaging. Ups, FedEx first-class mail and you you know, click the one that you want and then you hit by chipping in it and you purchased the label with the label on and then you can go to USPS comm. If it’s from the post office, you can schedule a free pickup, they will pick items up from your porch as long as you have at least one Priority Mail item, and you can order up until I think midnight of the same day for them to pick it Up from your front porch on the next day or your front, porch your back porch your box, wherever it actually give it allows you to give instructions on where you want them to pick it up.

So you don’t have to leave the house, you don’t have to go stand in line at a post office if it’s UPS, if you have a UPS driver coming to your house, to deliver a package, for example, you can hand your item to the UPS driver. Of course, social distancing right, you shouldn’t do that, so you can put it on their porch. You can also order a pickup. It might cost you money to be able to do that on UPS, depending on what kind of account you have, but there’s also ways for you to be able to get that stuff out without you having to necessarily pay a lot of money or to become in Contact with somebody they can pick it up from your porch, I like to use a Priority Mail Boxes as much as possible because it just makes shipping a no-brainer.

I know exactly how much it’s going to cost I could come. I can calculate my profit. All that kind of thing, so that makes it easier for me. Of course we all want to save a buck, so sometimes it might be better for you. I order supplies like bubble. Mailers, you can go Uline, you can go, I supply store, you can go! The boxer II you can go. Ups has some free stuff if you want to use their things, but you have to ship a certain way.

If you do that, I’m forgiving one Uline bubble fast. You know you can even order some of those supplies on Amazon. If they’re delivering at this time, so there’s plenty of ways to be able to get supplies for those things, you just want to check out all of those different resources. So I hope this helps. If you guys have any more questions specifically regarding merchant fulfilled, you can leave them below this article.

Make sure you tag me so that I know I’m who saying what and happy merchant fulfilled we’ll see you next time.

Suggested Product to Sell on Amazon!

I suggest Spunks be the choice product to sell on Amazon. I mean the product has 5 stars! Check out this great pumpkin seed product. The video below gives you a look into the guys behind this great product. 


Online Marketing

Your Amazon FBA Business Plan for 2020

The last one of the year brought to you by mommy income. I am Kristin Ostrander and I am Amy fairman, we’re so glad that you are joining us today for this last episode of the year. What do you want 2020 to look like this is what we’re going to dive in today into today, because recently we were at a conference that talked about the fact that we are turning over a new decade, we’re leaving a decade behind, and so much happens in A decade, and so we’re excited to kind of dive into this exercise with you and just talk through these different things and reflect back because it is so powerful and so beneficial.

If you just take the time to walk through these types of things. So you’re going to walk the journey with us and hopefully you’re going to walk your own journey with this, and we would love to hear how it turns out for you. But before we dig into it, we want to make sure that you were aware that we have confident wholesale bundlers workshops coming up this year and then, if you haven’t grabbed your seats, you’re going to want to head over to mama income, dot-com slash workshop 2020 to Make sure you snag one of the last seats we still have available for sure you want to join us in 2020.

That is another thing that you can think about what your 2020 looks like if you want to get together in person and really work out. Some of the kinks in your business and add wholesale bundles we’d love to meet you at a workshop and in 2020, so make sure you check that out. Also do not forget that if you are not in our Facebook community already, we want you to join us. That’S where you get answers to questions you get access to like-minded sellers that are going through the same struggles as you.

They speak, the Amazon speak just like you do, and so, if you want to join us, go to mama income, calm, slash join us use. Your code word reflection for this week’s episode and you will be let into the Facebook group where we hang out. Other people hang out, it’s really awesome place to be. It’S awesome place to be so. You can have the conversation with other Amazon sellers when the people in your life are like huh.

That’S one of the things that I love about being part of a community like this is because you’re with like-minded people is they get the struggles that you’re going through. They can celebrate with you when something happens, whereas some of the people in your life might not understand that they’re oftentimes, my husband’s like go talk to Kristen or somebody else who cares about what you’re talking about it’s, not that he doesn’t support me in my business.

He just glazes over after about five minutes of the excitement he’s like I lost you, you’re like okay, I got it. That’S fair. There are just things that we get super excited about, that other people in our world. Don’T so make sure you have a place to share your wins and to discuss your struggles by joining our Facebook community. We would love to have you there now, like it or not. 20:19 is coming to an end so happy new year, everyone in just a day or two, but just it’s also a time of year that everyone likes to do new goals.

No, no year new, you right, whatever we’re not going to be super cliche about it. Look forward look forward, look forward right, that’s always what’s pounded into us at the end of the year, but this exercise is all about looking back. This is a special year because we’re turning over a decade ten whole years, and because of this, we are going on this journey and we want to take you on a journey of your own to really think about this.

This was impacted us so much so that we just had to share it with you, because we were blown away when we were are forced not against our will. But just you know those of what exercises that we participated in in a conference and we wanted to make sure that you had the same access to thinking through some of these things, because it was so. I opening and inspiring at the same time to be able to look over ten years and what has happened and ten years the well.

The days are long. The years are short that is so true. That was how the woman who presented this to us started this conversation, because it’s it feels like your days dragged on and on and on, but all of a sudden ten years are gone yeah it’s! So it’s so amazing how you can look back at ten years and just be like wow. How did this fly by now? Some of you guys have kids and diapers and you’re running around trying to somewhat run a business and also white noses and bottoms, and your laundry’s piled up bigger than you.

We get it like. Those days are super long when you’re running on three hours of sleep. So we are not glazing over that. We understand that the struggle is real, sometimes even now, at with my youngest being nine. The days are super long because someone’s sick or you have to do this or that so we get it but like also having a 19 year old talk about looking back at a decade and knowing that having a 19 year old and really looking at, like.

Oh, my goodness, it really has gone so fast and he is a grown man like he’s a young grown man, but he’s still like a grown man and had where did these ten years ago is just so crazy. So we a hundred percent, agree that this is a time of years or you set new goals for the new year and you just hit the ground running. But it’s also important to reflect back at all that you’ve accomplished. All that has had gone on in your life and this time we’re going to look at a ten-year section and not just the previous year you’re, looking back at an entire decade, ten whole years can really work wonders on your current state and also what you want For the future, this exercise that we’re going to walk you through did so much for both Chris and I to open our eyes of what has been accomplished in the past decade in our lives, so as as their as this reflection starts, you’re looking back over, you Know one year is okay, you can look at.

You know a snapshot, even if you flip back your calendar or you look at all the different things that we’re on it and look at the past year and I’m sure you’ve come a long way. Even since January of 2019, but what about the past ten years? So this is how it starts think about your life. Ten years ago, that was 2010. Okay. 2010. How old were you? Were you married? Did you have children yet what were their ages? What were you working on? Where were you working? Where did you live? How was your health? Did? You have a business? What are some of the key memories that you had during this 10 years? Now things come and go in your life, you have to just sit and reflect on this.

What were the hopes that you had so in 10 years ago? You think about oh, my gosh. Well in 2020, I don’t know that I’ve ever really had that many hopes. Looking for, but just reflecting on what some of the hopes that you had at that time, what were you striving for in those moments? What were you proud of? What accomplishments were you hitting? What milestones did you achieve in that time and you let motivate maybe read read from college or high school or maybe you’ve finished a master’s degree or maybe you’ve got a promotion or you know these are different milestones or maybe you became a parent for the first Time, yes, big milestone so thinking about over the past decade.

What that, what what motivated you and inspired you at that time, even not just in the whole decade but like in the beginning, think about all the way into 2010. If you can place yourself in that year, what was motivating and inspiring to you, then, and also what did you tolerate during that time period? Were you in a job with a boss that wasn’t the greatest situation for you to be in, or were you in a relationship that wasn’t a good fit? All of those things were things that you were tolerating so make sure that you’re writing those down as you’re going through the exercise as well, and also like things that you were tolerating, or you know going back to that were you broke.

Were you in a financial situation that you were really unhappy with? Were you in a financial situation that you loved thinking about those things that you tolerated? Usually when we’re tolerating we’re talking about a lot of things that we can’t control? Maybe other people bosses relationships that sort of thing or were you tolerating your own tiredness? Because you felt like that’s something that you had to do? What made you fearful worried and overwhelmed, because I promise you that probably changed in the past ten years back then what made you fearful, what literally overwhelmed you at the site or the sound of it? What were the things that kept you up at night ten years ago that that was an eye-opening one for me and did you give up on anything? Did you say not now I don’t have time not a priority.

It doesn’t fit into my world right now. What did you give up on and why did you give up on it be honest with yourself? This is this is for you. This is an internal thing, so be honest with yourself: don’t glaze over it spend some time in here guys. Is there something and we we’re going to actually answer these questions for you from our own lives, we’re just giving you all the questions, first, to kind of preface the stories and journeys that we’re going to walk you through? So, yes, don’t judge we’re going to be really vulnerable and really honest with you right here, because this was so impactful in all kinds of different ways, and so also what was the worst thing that happened and what was the best thing that happened.

There’S some great things and great memories. You have over 10 years and there’s some not so great ones, so we’re going to talk about those things as well, but these are the preface questions for doing this exercise and asking yourself all these questions. This we’re asking you to set aside an hour of your time to do this. Maybe it’s late at night! Maybe it’s early in the morning. Maybe there’s a time where you do devotions everyday or something like that, and then you can just slap out one day to just answer some of these questions.

As we promise you it’s going to impact you it’s going to inspire you, it might make you cry it might make you laugh, but it’s going to impact you. So please right now pick up your phones, pick up your calendar and put a 1 hour time slot. There, where you can give some mental energy to this reflection, because I literally promise you it will make it impact in your life. It will because both Kristen and not just the two of us but the women, wheat, 120 women.

We were in the room with when we were in this conference. We were all impacted in many different ways, because we got to share with each other. It was amazing just to see how different mindset wise we were in how different our businesses were, how different so many aspects of our lives were over 10 years. I mean we think of 10 years when you think of a kid going from 0 to 10 years. Old. Think of the amazing change happens in the growth of a child, but think of the amazing changes that can happen in relationships in businesses and all of those types of things over 10 years.

All right now, I think, we’re like procrastinating here, because we have to actually dig into our own journeys, and sometimes this is vulnerable, but we’re going to go at it anyway. Okay, so, ten years ago, Amy, how old were you? Were your married children? What tell 2010? I just turned 30. I had Taylor was, I don’t know six a little over six months, and so I spent most of my days lying on the floor with my six-month-old.

It’S going well over Rome. I remember this like in my living room, rug on the braided rug. I was very visual like that’s what came into my mind when I did this exercise was. Where was I ten years ago, I was lying on the floor on the carpet with my camera, hoping that Taylor was going to roll over, like I very vividly, remember that and it made me realize, wait a second I was married. I had a kid, but I’d also been laid off almost a year prior when I was pregnant with Taylor, and so I then realize well, I didn’t have a job I wasn’t working ten years ago.

I wasn’t doing anything in that space. I was focused 100 % on being the best mom that I could be in that moment. Yeah so, and you lived at your old house right in my old house, so we were at a much smaller house and wouldn’t have even I mean it. I look at that now go. How did I look? How do we function in that space? It’S so different than where we are now and part of that was. We didn’t have kids initially when we bought the house.

It worked very well for two of us and it didn’t work so well, once there were four of us in supplies like didn’t, you have just had surgery. I had Joe Kashia. I had just had Merton when Taylor was three months old. I had just had emergency surgery to have 12 inches of my colon removed. Yes, I was 30 and having surgery that people in their 70s sometimes have the doctors still have no clue what happened.

So I was in a place health-wise, where I was still recovering both from birth and from this emergency surgery, and I was in a place where I really didn’t know what was next. All I knew was I had this child that I was taking care of, but I also knew in my head that this wasn’t the only thing. I know that I wanted more. My brain was constantly saying. Okay, what can I do with this? What can I do with this? How can I do something at this point had no clue.

I just was like. I had a little human. That’S my goal: it’s not guilty human okay! So my turn, oh my gosh. So when we first were introduced to this – and it literally said like on this paper like reflect back and I saw the date of 2010 – I immediately was fighting back tears because 2010 was a difficult year in the Ostrander family. First of all I had like at this: if it were talking November 2010 December 2010 and thinking about where we were there um, it was really really the flashbacks were like.

Oh, my gosh, I’m about to cry in front of all these people like this was not the best year to reflect, not necessarily, I had just turned 30 also in late 2010. I had ally that year, and that was a really long and horrible pregnancy. I was a tional diabetes, my other kids were eight and six, and I remember like a week after Ellie was born in September, is when my husband got injured at work and he couldn’t work and we were fighting with workers compensation companies.

We had no income coming in. I had my Amazon business. I had had open for about. You know 1415 months at this point, but I was just kind of with being pregnant. Having two kids, I was just doing a little bit at a time books and a little bit of retail arbitrage at that time, just whatever I could fit in, as I was growing this baby inside of me and having two other kids. So I had this smaller business that I was working on and then that’s when all of what the next part of the decade would unfold for us and not so happy memories for 2010.

Well me happy that we had Allie and all that stuff, but health-wise not in a good place. My kids were kind of young. I just had this newborn and then my husband literally was had no work. Had no job had injured surgery had to go through. You know some things like that, so it was just kind of gut wrenching to look at actually look at 2010 and be like that’s kind of a year that I’d returned. That look that guy, to be honest and that’s part of this exercise, is it’s going to dig up it’s going to stir up emotions, it’s going to pull you through things, and it did that for both of us.

We promise it’s worth the effort to go through it because you’re going to see not just the bad you’re going to pull through and see the good so going back to you Kristin and where were you working? Why did you live? You know what? What did that part of your world? Look? He had this little Amazon business, but they’ll talk about the house a little bit in there yeah. So it was. We lived in what we thought was going to be our forever home that several years before that we had just bought our first home, we had rented for so many years.

We were actually the first homeowners in our, but in our family no one had ever really owned a home before that in our media family. Everyone was just always rented which no shame in that, but we wanted to own our own home and we carefully selected the home that we were in and we absolutely loved it. It had a pool, I love summer and I love pools and it had like a great backyard for the two kids that we had at the time and – and we just had Ally – and I had an office like in this – that was part of it – is that We bought a house that was a little bit bigger because at the time when we bought it, we didn’t have plans for a third child.

So I was like I had an office of my own. It was like my eBay room right because I was doing eBay at the time and then switched over to Amazon. Well did both of them still do, but I just remember that that is where we lived and it was in a cute little neighborhood down the street from the school and, like that’s literally like a great thing, my health was horrible that year, because I had gustation Diabetes and I was pregnant and then that also continued on after I had her, so health was not in a great place either.

I really like twenties and it was nothing crazy yeah, but this is just part of it. It was just like something I had to look, but I did have some key memories. You know having a child being born, having great summers with the pool and having family and friends come over and neighbors come over. We had like the house where everyone gathered, and so I really did you still have the house where everyone gather through we do um for me when I look back at 2010.

The key memory for me that year was having Taylor now being a first-time parent, was overwhelming beyond belief. I remain so 2010. I had Taylor the year before actually Taylor’s older, but um head Taylor of the year before, and I had this little kid and I’m trying to figure out what that looks like for me because being a mom doesn’t come naturally to me it’s not like I. I that’s not something that I feel driven to do.

I wanted kids, but I was like this is not normal, so I I don’t know what this looks like for me. I saw my parent house did. I saw how my my mother-in-law and all these different people in my lives and like what does mom look like to me and figuring out what that wasn’t. I spent a lot of that first time trying to figure out what mom meant to me. That is such an amazing insight and and vulnerable that you would share that because I think there’s a lot of moms out there too, when they first have their kids, that they think that you’re just have this natural-born instinct.

To do all these things, and sometimes you just don’t, and sometimes, if you’re not close to your parents, or I mean I know you are but like I know sometimes, if you’re not close to people or you don’t have like a support system, whatever you just. You look to the Internet at this point to be like what is momming really supposed to look like. What is it supposed to make me feel all these things and you’re putting your cat yourself in this category of should would could when, like same time with me, I was transitioning from two kids to three and having a business and having an injured husband and literally All I wanted to do was crawl in a hole and and have nobody knocked on my door and asked me for anything, because I was like literally the definition of this time and life.

I could not have handled one more thing. I mean my faith and God had brought me through that and I’m not like discounting it, but we do go through dark seasons and sometimes we just don’t have it all figured out. You know hey transitioning, to three kids. It was like I’m outnumbered. I don’t even know what to to myself the reason why I still only have two and the nurse a baby and trying to get the other two from fighting and, like I mean for great key memory of Benjamin getting on the bus, my gosh.

That was a little bit before that, but seriously, like my son, was like Dennis the medicine Curious George, all it’s got a huge thing on earth because I literally probably would have sold him down the river at some point because he was just challenging and that’s totally. Okay, but he literally was wild and, like I thought, is this really how all little boys act and my sister was like now – my kids aren’t really that high-strung it’s like, but what happened? I this kid.

I love his energy. He is 19 now, but like kind of going through that, so let’s talk about the hopes that we had a me. So I know this isn’t when we had some key memories about this, not just that but like through the whole decade. Do you remember like in the last 10 years, you have some key memories, both positive and maybe not so positive through this entire decade? What were some of the key memories that you have like early on, let’s think of like the first five years? Well, what I remember was having the realization – and this was a little bit before 2010, but it carried into 2010 was I’m going to make the decision about? What’S next, I’m I didn’t want to go back to work and I made that decision, because I’ve been laid off twice.

I didn’t want to have somebody else have that control over my world, and so I was deciding that. What is that going to look like, and in 2010 I was starting to lay the mental framework for okay. What does it look like to own your own business? Now? I grew up with entrepreneurs as parents, so I grew up in a space where they ran a business out of my house just because they did. That didn’t mean that I got it.

I have a business degree. I have all the things that I still say. How do I do this? You go to college for business degree, they don’t say here’s how you run a business now there are entrepreneur programs out there, but I think a lot of what it comes down to is learning by doing, and so I did a lot of things in this space. I hadn’t stepped into it, yet I’ve been doing a lot of well. What are my options? What is out there what’s available, I mean when you have a little kid when they’re not running around driving, you crazy, they’re sleeping, and so I used that time to start looking at what was there.

It was in those 10 years that I tried many different businesses. Anything from wedding invitation, design to blogging to Christmas. Favorite me dumpster, diving for coupons. I did extreme couponing for a while all of these things to try and figure out where I fit. Not only was I looking to how I fit as a mom, but how I fit into the world I didn’t know, because I’d are always defined myself by my job um.

I still struggle with that a little bit defining myself by my business and my word, and that so part of this was where, where do I go? What do I do, and so it wasn’t until gosh the year after is when I landed on eBay and in that same year, landed on Amazon for the first time, and that was the first thing that went click for me. Um I enjoyed doing it. It was something that I could do and it was fun and it used skills that I had wedding invitation is fun and I’m crafty and I can do that stuff, but I don’t want to do it for other people, and that was one of my chose.

Bridezilla yeah and I never ever got to deal with the bridezilla like I never got to that point. I only ever did a wedding invitation designed for friends of mine, but they even that process doing it. For my friends – and I looked at that one, this was hard to do for people. I love. Would I be able to do that for people I can’t stand, and the answer in my head was heck. No there’s no way I’m going to go there too, because, like the part of this this decade of before I had ally this was pre.

It was pre 2010, but like the leading up to that of like that discovery of yourself, I was doing eBay before that. We didn’t actually have plans to have another child when we first moved into the house that we were in it was just. We were happy with two. We had two and we didn’t really have plans to that now. Ellie was not a oopsie baby for all those who are thinking we actually um planned to have her after long discussions and talks and like you know, I was longing for something that was missing and I just felt like you know that was part of it.

My husband early on was like two kids is enough. My son was probably more like five kids wrapped up in him on and so once we kind of got a handle on that and had Jessica and everything else. Then we realized okay, like we can be ready for another one. But before that I had taken professional and cake decorating classes, and I was literally going to be like the cake, boss, female version of Cake Boss, because I loved making cakes.

I did that for friends and family and my own kids, since they were very young, it was like part of their birthday gift. Is they get this fun huge, extravagant eight, but I had never done it for money, and so then I took it. I was like. Oh, this is going to be my business because I was doing eBay and doing fine, but I was like yeah. This is okay. I still love doing Heba, as part of my like relaxation is that I can do treasure hunting, but I was longing for something different.

I thought I got ta find something different, something better or something whatever you know. The world is always telling us new, bigger, better, bigger and better, and so I took some professional classes and then I did one cake for money and I was the most stressed mess out. You can read all of this. The full story like in my book, but the book is titled, dream big step small. You can buy it on Amazon there.

You go okay, dream, big step, small on Amazon, okay, but in just long story short, I did my first cake for money. I was a complete stressed-out mask and I was like Noah. I can never do this for money, it’s something it was a labor of love for me and I thought as soon as I put a monetary value on it, there was like you couldn’t pay me. A thousand dollars to do a cake. I would do it for you for free if I loved you, because that’s just how it roll but like for any amount of money.

It was so incredibly stressful and I am NOT a perfectionist at all, and I never strived for that in my cakes, because it was for my kids they’re not going to nitpick all the little things they’re just going to be like look at this, I made a Candyland bored once and literally my Jessica was like it looks just like candy when she didn’t see all the flaws. But if someone paid me for that, I would just it was not a good space for me to be in, and so I said not for a million dollars.

Am I going to make cake for money, and so that was just like another reinventing of that. So going through and looking at the past 10 years, not just 2010, what we should reflect it on, but what we’re? What were we proud of accomplishments? I’M going to run through these really fast because this could be like a five-hour episode and we’re going to respect your time in ours. But let’s talk about that, we talked about a little bit of the beginning.

But let’s let’s fast-forward a bit because it’s not about to be 2020 and o-m-g. What happened in this past decade, I’m going to just rattle off a couple things right away: number one I didn’t know Amy the the earliest Amy and I met in 2014. I grew in Amazon business ice. We started mommy income, I met Amy, we started partnering. I took another partner for my FBA business. I’Ve written a book hit six figures hit.

Seven figures hit six figures again and another bit this um. Oh my goodness. What else like? There’S so many things, my dad passed away in 2017 they’re just things that are happening, but the reality is so much can happen in a decade and where are you and what you are doing and we encourage you to look at every year if you can’t, maybe A overarching picture of, and say, okay, what was 2011. What’S we 12? What we do here, what kind of vacations there was no such thing as a vacation.

Back in the day, we I did eBay and Amazon to make ends meet not to really like save. For soccer classes, or anything like that, it was like we need to put food on the table. In the mean time, we also lost our house foreclosure in 2012 and we basically rebuilt our lives in the past decade, and we are very proud of that. But it also is very mixed: bittersweet emotions because that house we talked about the beginning.

We don’t live there anymore, and so it’s like the just all these different things. Amy talk about your just overarching what has happened in the past ten years? Well, the Cliff Notes version when I sat down and did this exercise, that’s where I started a lot of this was just going and thinking about all the things that have happened, going from having one kid to having two kids having an ADHD and an autism diagnosis In the span of 10 years and having to navigate a system that really doesn’t make it easy for parents to have to deal with, I have a kid who has special needs.

Now. What and so we’ve been navigating that and now I’m also helping other parents who are struggling with that who are just getting diagnosis and then not knowing, because there are two parts to that process: there’s a finding out how to help my kid, but also I need Support in that as well, because there’s a grieving process, you go through when you realize that it’s not going to be the storybook that you expected it to be that this is the story.

You would told yourself – and it’s going to be a little bit different than that and that’s okay, there’s nothing wrong with that, and so that was a big chunk of my personal life as far as having to navigate that and manage that with one child and then Still supporting my now six-year-old in everything that she wants to do because she is neurotypical but she’s. We all have our own struggles, and so we have to be able to support both kids and not feel like I’m putting all my efforts one.

So there’s that piece of it, my supporting my husband through many different job changes. There have been three one was the two between companies, but three for that happened in the past ten years, going in between different role, changes, and that comes with its own level of uncertainty and change. I mean if you change jobs, if you change businesses, there’s always a period of time where things feel a little bit funky and don’t work quite as well, and so you have to factor that in so we dealt with all of that.

I went from having my own business to meeting Kristin to partnering and having an Amazon business that grew, helping to grow mommy income going from okay, here’s a big one for me, I’m sitting here talking on a podcast for an hour. I do this every single week and in the process of the past 10 years, there was a time where you couldn’t get me to talk for 30 seconds in front of a camera, talk about milestone and change.

That was a challenge at Kristin gave me and it has evolved me into a completely changed individual, because I can communicate and in person on article / podcast in something I never thought I would do. If you had told me in 2010 that I would become a possible caster, a youtuber and all these things out of said, like ah that’s not happening in my life and so being able to see all of the parts and pieces all of the changes.

And it’s interesting because we don’t think about this stuff, it’s it’s in the past! We’Re not going to look at it! It’S fine we’re through it we’re going forward right. But when you look back at ten years and realize all of those things happened over the last decade, Holi have to do that open my eyes and say: okay, I can do all of that stuff in ten years and go through the roller coasters that I’ve been In and come out to where I am right now, I’m ready and set to take on the mountains and valleys that come in the next ten years to see where the I can land at the end of next time.

I’M literally like over here like choking up listening this, because it’s so real and true that what can happen in a decade what can happen in over the sands of time I mean, like you, wouldn’t have been able to tell me in 2010 that I was going To meet an online BFF that lives halfway across the country from me and that we were going to team teach together, we were going to travel around the United States and maybe the world later on and teach workshops and be on a podcast.

I didn’t even know that these first livestreaming wasn’t a thing in 2010, like it literally wasn’t even was barely a thing in 2014 when we started doing it on spreecast of all places, but you know what the Internet has opened up, so many different opportunities for all. These things, because you know kind of looking back and some of the things one of the questions we have here is: what are you proud of? What kind of accomplishments and milestones have you reached and some of them? I didn’t you know it wasn’t well these weren’t, some of my hopes.

Some of my hopes at early on were just to make ends meet. You know, remember, I told you how 2010 started that was the rest of I mean 2011 and all that it was a was a terrible year. I mean we went through. You know home foreclosure. We were dealing with you, know, unpaid bills and trying to have my remember. I have this vivid memory of Ben after his surgery, which was February of the following year, and then he needed six months of rehab on his shoulder before he could return to work or even think about it.

We thought it could be permanent, but he was helping in the business of Amazon, so he had Ali and one art and his bad arm over here, and he was literally entering ISBN numbers into Amazon to sell books at Amazon, and I was on our bed, which Was across from like our desk at the time listing like things on eBay, while he’s doing that like we did what we had to do, but another thing: it’s something that we’re really proud of, and this is like, and this isn’t for bragging.

This is for reflection, because it’s a big deal to us is that, during the foreclosure and during all that kind of stuff, we racked up a ton of debt just to buy groceries. We were charging our electric bill on a credit card like that’s the only way we could live – and I don’t advocate for this, but in the past decade not only did we build off that debt, but we also paid it all off to the tune of over $ 50,000, so wherever you’re at right now and you feel like you’re drowning in a mountain of debt – and you might be on the verge of foreclosure or you’re, dealing with Heche health issues or surgeries, my life is a living testimony that small actionable steps can dig.

You out of any hole, because I lived that I understand what it feels like to have $ 50,000 of debt on your back and not knowing where the knot Neal was going to come from and it wasn’t overnight. We didn’t have some rich aunt that dropped a bunch of money into our plate. We hustle and grinded to pay that stuff off and to make a better life for ourselves, and so that’s some of the things that were really really proud of is that we did buy another house and board by board.

We fixed it up. We bought a foreclosure and then we fixed it up and made it our own, and we worked penny after penny to pay all that debt back and you know just that’s something that we’re proud of, and so it’s just something that you can think about. What can happen in ten years? I want to take us to the motivate and what motivated inspired you, because one of the things that motivated and inspired me was a story that I heard on a live show five years ago and see I’m going to have to make myself not cry now, because It was a it’s a god moment.

That’S what I’ll call it because that’s what it felt like, even though I wasn’t a Christian at that time, but whatever we’re going to talk about that too, like I’m going to forget what I was, I remember sitting there and listening to Christian doof, the first ever Mommy income live whatever, it was called back, then it was just getting on spreecast and talking – and I remember realizing like this is somebody I need to connect with like.

I want I’m inspired by what she’s done in her business and what that looks like, and I want to be able to take my business where hers is and to take it where you want me to take it over the course of the next five years. There’S touch points there’s all of these moments that I remember – and there was one very vivid memory in my life, where we’re driving to go to eat come back for me, come Chicago where we had dogs I’d flown into Detroit, and we drove the five hours together, Which is an amazing thing to do with your best friend, by the way, that’s freaking awesome to spend time uninterrupted by husbands and children and all the other things in life.

You can just sit and talk every trip. Road trip. Amazing thing to do. That was a lot of fun and it that really solidified. For me, a lot of wheat. We got to know each other on a very deep level. We’D only known each other have been talking to each other for year, but I felt in that time we got to really dig into all of the things about who we were and what not. And in that time we had the conversation about.

I I asked: how is it that you have the relationship that you have with God, because I’ve walked readed her walk through this and seen how she lived her life? And so I asked a very tough question for me because of my background and growing up in a church, but not ever having a relationship with that or anything like that. It was just something that we did um. So this was a different world for me and being able to have open conversation about it and the words that she gave me in that moment.

She doesn’t remember what they are there. It was just. It was just an amazing ton of bricks. It was all from the men upstairs because I was all God I I mean I can’t take the credit for that when the when the spirit moves – and we have conversations it’s just him speaking through you know – and it’s just part of you know if it’s part Of who you are you know you, you bleed that out and it’s it’s just.

That was an amazing experience as well, because knowing that that was there and I could see the seeking and coming out – and you just don’t know – I mean ten years ago – you probably would never have predicted that you’d be going to church with your family and solidifying. Those relationships and being in the life group and things like that, and then I will tell you an interesting piece of that is, I remember, writing down my goals in 2013-2014 and two parts of wait.

We’Ve been in this house for four years, so whatever that was do the math backwards. 2015 then. So one of my goals in that year was a to find a house because we were outgrowing what we were in and the other was to find a community. I didn’t know what that community was. I didn’t know what the definition of that was. I just needed, like-minded people around me and now in 2019 I have a church community.

I have a very close life group. We just did friendsgiving together and being able to spend time together and do life together has been absolutely amazing and that’s just how God moves in my life in a way that I never anticipated expected or, to be honest, thought I wanted yeah see you just you. Just never know, what’s going to happen in 10 years and that’s the great thing about it, so we can have hopes and we can have dreams and we can have goals, and we want that and we’re going to move you guys to that in this next section.

We appreciate your patience with us being so vulnerable, but this is just so important because we’re trying to walk you through the same things that walked us through, because so much inspiration and reflection comes out of this. We are super, jammed excited about looking through the next 10 years. Now we’re not going to stay here and plan 10 years so don’t think that we’re going to do that, but as we’re going through looking back, what happens is we are so inspired by what has happened in the past decade that we’re like unstoppable for the next Decade, because what I can’t happen in the next 10 years, what literally can hold us back at this point when we start looking at all these things, when we start looking at the fact that, like look at all the milestones, you can birth and raise a kid In 10 years you can get married and deepen your relationship, you can be, you know, find faith and spirituality for yourself and you can grow in that inch.

A that can change your whole world. I know it has changed your whole world. You can grow and and just get involved in a community. You can do somebody, you can start and grow a business. You can pay up or two or two or three. You can write a book. You know me times. I stopped and started writing a book. How many times, okay, I will tell you the seed was planted for me to write a book in 2015. When Chris green told me you need to write your own book 2015.

I did not publish until 2019, so to look at how many things we talked about. Did we give up on anything? I was like. I don’t have anything. No. She just said it wasn’t a priority right now. I readed Kristin, stop and start that process so many times and I’m so proud of her for actually coming through and finding the method that she needed to help support her and doing that when we put stuff off it’s because it’s vulnerable, because I have to tell My story, because I have to put myself out there, because it’s vulnerable work and that’s hard, and so it’s easier to do things that are easier than it is to face the fact that, like I’m, going to put this story out there, because at some point it Clicked and I knew that my story held the keys to someone else’s prison and it would be selfish for me to not tell the story, because someone out there somewhere even listening to this podcast right now, is going to be inspired to be like.

If these people can change this much in 10 years, so can I this is why we do this, because it’s not just for us. We don’t just like to listen to ourselves, talk and tell you all about our lives. It’S literally for inspiration for you, because this is motivating and inspiring to look at the past 10 years, because it wasn’t all sunshine and rainbows. There was a lot of hard stuff. I mean talk about losing a parent to cancer.

When I had no plans to bury my dad at 62, how old he was 62 nope, that was not in my future plan. My future plan was for him to be really old and really grumpy for, like the next 20 or 30 years. It was not in my plan that that was going to happen if he certainly wasn’t in his land. It wasn’t God’s plan, but not mine, and so with. Those are things that happen to us that we have to react to as well.

So those are the types of stuff. What are the worst things and the best thing so now that we’ve gone through all this? What did it sparked, though, when you looked a me back at ten years and we talked about milestones and all the different things and all the different changes? What is your response to that? My response in my gut was what can’t you do like if you can do all of these things. If you can come back, the things you’ve come back from and you’ve been able to experience, extreme highs and lows and all of the things in between and land where you are right now.

What are you willing to do over the next 10 years? What it look, what it inspired in me is: what are you tolerating, and what can you do to get to the next place you want to be so stop tolerating and start doing, because I know that there’s so much that can happen in 10 years and it’s Not looking to be planned, there’s going to be things that happen that I don’t plan for. Just like you just talked about with your dad, and there are going to be things I have to deal with in that space, but I also know that anything is possible if I put my mind to it and decide to move towards something, and so by looking At that I didn’t plan half the stuff that happened to me in the past 10 years.

I did not plan to meet you mm-hmm, that’s just God moment that God planted in my in my world and I’m forever thankful for that, and I’m like what what’s the next thing, that what is the next thing that God has planned room was next and I Can do to move forward? What does that look like for me, and that was a hard saying and a great thing all at the same time, all wrapped up into one, and let me explain what I mean by that.

What I mean is, if I can do anything if I’m stand, there are certain things I’m stuck in right now. Why am I allowing myself to be stuck there? What can I do with that to move forward to make it into not being a stuck place to be anywhere? What can I do to actually do what I want to do be a be what I want to be like. I, if you can tell me in the span of the past 10 years, I did so many of the things that I did that 10 years ago.

I would have laughed in your face. If you told me I was going to do them. What am I going to be doing in 10 years that I will have the same response to, and that is part of this? Is that that’s what we’re going to talk about now that we know because the same impact happened to me when I literally first of all, was like thrown back into 2010? My initial response was, I don’t want to do this exercise because 2010 was really hard and the years following 2010, through 2013 20, like getting into 2013 those were years.

I’D rather not talk about not rather not look back on. There were, you know, just a lot of emotional things, a lot of like you know when you hold something like this. So tight note for you guys that aren’t people of faith like you’re going to have to tolerate us talking about our faith because that’s who we are, but if you hold something in your hand, so tight. Sometimes God has to pry it out of your hand.

In order for you to realize that he knows what’s best for you and you don’t, and so that’s what God had to do with that house for us I was holding on so tight. We have a file that literally I’m going to burn this year because it’s been 10 years and after 10 years you can burn files like this, but literally there’s this file, because we fought tooth and nail to keep that house every dime we had. We were like literally pinching pennies everywhere Allisyn, paying with our groceries with credit cards and utility bills, because we were trying to keep this house that we literally wanted.

And so we have a file like the size of Texas. That literally, we went to all kinds of different government programs and we did like we paid half of our mortgage for a long time and then they said the mortgages do upfront and in full, and we had all this kind of stuff. And basically God was saying. Let go this is not yours to keep and I’ve got something better for you and so looking over the past 10 years.

No one would have told me that that number one you’re going to get into $ 50,000 in debt and then you’re going to pay it off. You’Re not you’re, going to move from this house, but you’re going to get a better house is more suitable for you and your new business and your new family and you’re going to lose your dad and you’re going to get through it and you’re going to have To do and make all these different changes you’re going to actually become someone’s boss, which I never thought I’d ever do I didn’t want to be anybody’s employee, but I also never thought I would you know, run a company.

I would never dreamed of having a million dollar business. This was not a goal of mine, I’m so glad that I hit there, but the reality is it wasn’t a goal. I was always stuffing smiles and what can I do to make the next fifty dollars to pay this bill? What can I do to make the next hundred dollars to do this, and so looking back at that? It’S the same exact feeling. If now that I know what I’m capable of because of this last 10 years, what do I want the next 10 years to look like, and I literally get goosebumps like right now I get a good goosebumps of like I’m unstoppable.

That’S how I feel I feel, like you, know, we’re just following God’s path and asking him what he wants me to do and then going in to the next ten years. I just felt unstoppable. Well, there’s nothing! I can’t do like tell me what I can’t do. Cuz, I’m going to show you I can you know, that’s the kind of thing so if you are doing this exercise, this is the last and final piece of this. Really, if you are doing this exercise, we’re talking about right now getting vulnerable, getting nitty-gritty.

Looking at the decade, what would you want 2020 to look like if you’re doing this in 2030, if you’re doing this reflection exercise 10 years from now? What would you want this year coming up 2020 to look like what do you want today to look like knowing? What’S the past ten years of life, what would you want to look back on and craft what this year would look like ten years into the future? It’S really taking the time to to understand what it is that you want does do you want to hit six figures or seven figures in your business? Is that your goal, or is it not? I had to come to terms with that last year that that was not my goal in my business and I had to reconcile that with myself.

Do you want to close a business? Do you wan na end a toxic relationship? Do you want to start saving for retirement? There are so many parts and pieces of what that can look like in 2020. What does that start to look like? What are those small steps that you can take to get there? It’S just something now this isn’t like we’re going to sit down and do goal planning, but we actually do have a workbook that goes around this.

We call it an in dream, big step, small in my book. We call it this in a perfect world scenario, so we know there’s no such thing as perfect and you know we couldn’t have planned the past 10 years. If we tried – because you know, God has different plans in us, but we are charged with the responsibility to be responsible and be good stewards of our time and our money and our energy in our relationships, and so there were not off the hook for planning we’re.

Just looking at it with like it’s very –, it’s wiggle, its wiggle, a bowl. Is that even a word? It’S it’s that we christianism. I know I’m always making up words, because there’s just sometimes not words for things I want to say so in 2020. If you want, if you have a specific goal, maybe it’s to create your nine-to-five job, maybe it’s to make enough money to take care of an ailing parent or to pay for extra therapy for a kid who has special needs whatever it is, for you write it Down and say in 2020, I want to blink, create you’re in a perfect world now in our hub in our Amazon files hub, which is our exclusive membership site, we have a workbook that goes along with this.

It’S a whole workbook that you can create you’re in a perfect world scenario, and you can answer some of these questions for yourself, so that you can get a really good handle on what you want for 2020, because in a perfect world is not necessarily goal setting. Yes, you want to set goals and there is some some things in there to help you set the goals, but the reality is it’s all about how you want to feel.

Yes, we’re talking about feelings. Oh my goodness, I thought this was an Amazon show yeah. It is how do you want to feel how do you feel right now? What do you want it to change if you’re stuck in a nine-to-five that you hate, you want to feel freedom from that you want to make enough money so that you can tell that boss, bye, bye. You want a quit day on the calendar, that’s something you want to feel you want to feel empowered and and in control of your income earnings and not have to answer to the man right.

So the reality is you want to feel something in a perfect world. Is about creating what you want to feel and then taking small steps to make that happen? So, while we’re going to this exercise while you’re looking back while you’re in 2030, looking back, what do you want to accomplish in the next decade? What do you feel like you can’t accomplish the next day? What do you think is possible? How do you, what do you no longer tolerate? What are you getting rid of getting pivoting from whatever? What do you no longer want to tolerate because they’re allowed if they stop there for just a second seriously, because that is a really big thing.

That’S just what we talked about the nine-to-five thing: it’s something about one of the biggest things what you want to accomplish, but also what do you want to stop tolerating, because we’re all tolerating something right now that we don’t want to tolerate anymore we’re putting up with It because we feel like there’s no other option, there’s no other choice, or this is just the way it’s got ta be.

You know. We talked to you about that a couple weeks ago, about q4 and running around, like a crazy person doing retail arbitrage and you’re not stuck there. There is solutions. What are you tolerating that you want to say in 2020 this far and no farther? Maybe it is that toxic relationship with a boss or someone in your life, if that doesn’t mean you’re running for divorce court, either there’s a lot of things.

I was tolerating in my marriage for a long time and we have grown ourselves up and decided we’re not tolerating this anymore and we’ve had some breakthroughs because of it. So, yes, you might have to walk through the mud before you rinse off your boots, but the reality is you can do it? What are you tolerating that you’re unwilling to tolerate going forward? It’S becoming aware of that and putting a plan in place too small step.

Your way to what comes next, what challenges do you anticipate? Now we don’t anticipate all the challenges that come flying at if there are going to be things that hit us over the freaking head. I still remember sitting in the parking lot at the rock gym when Kristen told me about her dad’s cancer diagnosis, it’s a very pivotal moment in my brain um. That was not something she anticipated, but that was a challenge that she then had to work through.

As that happened, and so that changed a lot of things for her and so you’re not going to anticipate everything, but there are going to be things if you are making changes and pivoting and not tolerating things. There are going to be things and challenges. You can anticipate going forward so making sure you’re aware of them, because sometimes we let those challenges just make us turn around and go the opposite direction instead of working through them.

You see you don’t have to have all the steps planned out of how all of these things are going to get accomplished, but I want to tell me that, because she’s like you’re, not going to have it all figured out, it’s never going to cuz. I am the perfectionist, and that is all the way I want to be. I want to be planned out. I want to be figured out. I want to know, what’s going to happen the next ten years.

Reality is that’s, never going to be the possibility and I’m becoming better at understanding that I can control the moment I’m in right now. I can’t control my past and I can’t necessarily control all the things in my future. Either we can plan, we can be good stewards, we can be responsible, we can have an idea of what we want, but we also can’t be extremely disappointed when things don’t go our way.

We have to be able to know that things are happening for a reason and a time and there’s a season for everything, because if you look back on your life, that’s what you’re also going to see you’re going to see seasons, herbs and flows of good times And so good times and hard things and easy things and looking for those things and saying what do I want you’re not going to have it all figured out, but you can have a target in mind a a big picture in a perfect world.

I want to feel and look like this. I no longer want to be tolerating X Y Z. I no longer wanted to tolerate debt, and so I was literally cutthroat about paying off our debt and making sure that we were debt free, because that’s something that I really wanted to be free from. I wanted to have this feeling of freedom of like my money is not mine and I don’t have to you know, pay it to someone else all the time.

So I didn’t know how that was going to happen. I didn’t know when I didn’t have these huge projector E’s. I was just like what can I do every single day, and so I made some decisions about finances and things that we were going to do and not do you know during that time we’re not as cutthroat as Dave Ramsey. I love the Dave Ramsey program and we do follow it too mostly, but there were some things were like okay, my dad when he when he was dying, one of the the last few conversations that we had with him.

He was always a planner. He was always like a planning out every single diamond he’s, I’m going to do that. So I’m going to do that and I’m going to pay this off and then, when I retire, I’m going to do all these kinds of things, and you know he was just ahead all of his duckies in a row and he was just waiting for this retirement To happen and his retirement never came, it was not in the plan for him and what he said a few weeks before he passed away.

Is he he looked at my husband and I both and he was like what I’ve learned is just do it. If you want to boat by a boat, because you can’t just wait until you’re going to you know retired before you get, it did, life is short and you don’t you’re, not guaranteed your retirement you’re not guaranteed the next 10 years, you’re, not guaranteed health. Even if you live, and so do the things that you want to do now and responsibly, but he said just do it now, if you want to buy a boat, buy it if it doesn’t work out for you sell it, but don’t wait until you know you’re Older to do all the things because you’re not promised that, and that was just huge eye opening it was a change in him.

It was a change in us and it really gave us this freedom to be like. We want to do things now and later, and so we mixed a little bit of that into our lives, small steps and that’s where it comes down to did. Did you know in 20:10 all of the steps that you needed to take to get you to where you are right now, of course, you didn’t because most of the things that happened, that time were not planned or shifted and pivoted along the way you made it.

You started small wherever you were then and you’ve come through so much to get to where you are today and so taking those small steps planning those small steps. One of the things that Chris and I have worked on together is, I tend to want to see far in the future and plan it all out and Kristen has helped me realize that we need to plan in shorter periods of time and adjust and pivot. As time comes along, so whether you’re planning a day a quarter a week a month, whatever it looks like for you planning what those small steps are right now so that you can get start working towards where you want to be, and we want you to write It down, even if it’s on hello, sticky notes with my craziness, even if it’s written down on a sticky note, there are studies about this.

There was a Harvard study that they did and they followed people for ten years hello, a decade. This is what we’re talking about people who have written goals, even if they’re, crazy, huge, seemingly unattainable the people that write down their goals. That, in this Harvard study is they earn ten times more income than the people who had no goals at all hello. Ten times more, that doesn’t mean you can earn ten times more than you’re earning right now, but it’s possible because people who write down goals there’s something that clicks in their brain.

That says I am going to do this. It’S going to happen. They write it down. They doesn’t they don’t necessarily write down all the house and whatever is write down a goal, and then they follow these people for ten years and those people that wrote those ten times the earning of their fellow friends who did not write stuff down. So if you really want to deep dive into this – and you get excited and motivated by doing this exercise, please come into the Facebook group and talk to us about it say: hey, I’m doing the reflection in a perfect world exercise, it’s so eye-opening be vulnerable.

We just literally dish the dirt and in some of the vulnerable moments that we’ve had a past, you know hour and a half or whatever of talking about these things. If you want to deep dive more, we do have an exclusive workbook. It goes along with this that accompanies this, it’s for it’s in our membership site. It’S in our membership group, the hub, mommy income, comm / hub – is where you go to find out more about that.

You do need to be a wholesale bundle student in order to be inside of the hub, so make sure that you’re aware of that. But this is where you’ll get the workbook and you can kind of deep dive into this and then at the bottom. It gives you um the extra step of then creating your next steps. So if there’s a section of it’s the secret sauce for members only, but those are the things that in there that talk about not just paint painting this fancy in a perfect world and reflecting on the last 10 years.

But then also. What are you going to do right now to start working towards what you want in the next 10 years? Our goal is to help you be inspired and motivated to look at where you’ve come from and see where you can go and take the time to put the next step forward. What does that look like for you, because all the things that have happened to us in the 10 years anything is possible. We’Re feeling that, and we want you to have that same feeling, so skip yourself.

That hour, put it on your calendar, sit down and go through this and write it down, figure that out and then what are your next action steps? We really want to see you succeed. We always want to see our students and our listeners succeed and when you take steps to be able to actually make success, happen is when you see the most amount of change now we I just want to leave you with these final thoughts.

You know the years coming to a close, the decades coming to a close, but we, you have been through a lot in the past 10 years, both good and not-so-great, reflecting on that, but we believe in you. We know that you can accomplish anything because hello, look at 10 years, look at what you’ve done. You can do so much more or even so, much less. If that’s what you want to do, I know that in my life, I’m working on doing less in the next 10 years.

I want to enjoy the moments with my kids with my husband. I want to enjoy travel. I want to just enjoy every moment. I don’t want to tolerate things anymore. I want to look at things that, if it’s not the best choice for me right now, I don’t want to tolerate it anymore, and so that’s something that I’m excited about moving forward Amy. What are you excited about? Looking forward to the next year and then years beyond that, I’m excited to pivot in ways that I didn’t expect I’d wan na pivot.

In some of the things that I’m tolerating are not things. I expected to be things that I was tolerating ten years ago or five years ago or whatever, and so being able to realize that not that something that’s right in one season of your life doesn’t mean it’s the right for the rest of your life and so Being able to look at it and realize it works your time that did it now, it’s time to fit in and adjust and so being able to be open to what that change looks like it doesn’t mean it’s easy.

It means it’s complicated, there’s a lot of stuff that goes on, but I can process through that because I have a tool to use to do it, and this is just where it goes back to don’t just leave this here as oh. This is an end-of-the-year reflection, type thing. This is something we want to revisit because any time we’re down any time we’re doubting anytime, we feel faithless and we feel like this is hard.

I can’t I won’t there’s so many things in my way. Look at the past ten years, heck look at five years and just say what has happened in the past five years. Look at how far I’ve come and regardless you’ve made changes. You know recently, you know, so I ran into someone that I hadn’t seen in a really long time and they said well. You’Ve really changed a lot and I was so excited to hear that so most people, it was kind of said in a little bit of a negative way, and I was just like awesome.

Thank you for that. Thank you for noticing that I’m not the same person that I was ten years ago. I’M so glad I would not want to be that person. I was 10 years ago. I’Ve grown and changed so much into it, just a different person and a better person and a better human that I’m glad that I’ve changed a lot so the person that said that to me. Thank you. I appreciate that I’ve changed a lot and I’m embracing that, and so we just we believe in you guys you can do this, do the hard work first so that you can then be inspired of what your next 10 years is going to look like so make Sure that you go and check out, if you’re interested in the hub go to mama income comm, slash hub, we will be back the same time same place.

Next to we will see you soon.

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