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Marketing Training Course — Production Equipment

You may not, but I’ll just go ahead and talk about everything and tell you what you need to look for now again. I mentioned this the beginning of the course I’ll say it again. Technology changes rapidly so, instead of focusing on you know telling you specific model numbers and things like that, I’m just going to tell you the characteristics of the equipment that you’ll need also go ahead and met.

Tell you what I use right now, but chances are even at this recording that is already out of date because I purchased it six months to a year ago and it’s already been replaced by newer models. So i’ll just keep that in mind. So take the information. I give you and go out and find the latest and greatest of the whatever equipment. Does the things that I tell you that you need to have so the one thing I’m not going to talk much about is the computer, because I assume that if you’re reading this right now you probably have a computer.

However, if you are going to be purchasing a new computer or if you want a laptop for article editing, I would recommend getting a mac, an apple macintosh product they’re, just better for this sort of thing. I personally do not have one, however, when I buy my next laptop, it will probably be a mac. So enough said about that. We’ll move on. Let’s start with the camera um, there are two things that are absolute musts for your camera.

The one absolute must-have that you cannot get around is. It must have an external microphone jack. You cannot record high quality article on a camera using the built-in microphone day. The sound is just terrible and you can immediately tell as soon as you start reading the article that the sound quality is poor and whether you realize it or not. When you read a article, what determines whether or not you you think of the article as being a high quality product, isn’t so much the quality of the the visual it’s the quality of the audio.

So you can, you can get away with not as good of a picture as long as the audio is high quality. The other thing is you really want a camera that records in high definition? I mean so many cameras do that. I think even the latest version of the iphone has a camera that records in HD they’re, so cheap, there’s really no reason not to have a camera that records in HD in this day and age, some specific recommendations for a low budget option.

If you already have an iphone that actually has a pretty good cameron, and you can use it to make some some great articles – you’ll just need to get a external mic adapter for for that camera. There’s some low priced Kodak cameras out there, although they’ve actually gone out of business, but you know they used in aftermarket. Products are still out there if you’re willing to spend a little bit more money.

The canon camcorders are really some of the highest quality products out there for the professional article and high quality articles. The one I use, which I’ll tell you right now is already out of date and not part of their current line, is called the vixia hf 200. I go to go ahead and bring up canon’s website here. This is their latest line of consumer camcorders. Anything in the range of this line from the vixia hf m50 at about 600, all the way down to the lower price one’s about 300.

Any of these will work for you, just fine. You don’t need to go out and spend seven hundred dollars on a camera to make some high quality articles. So just go. Do your due diligence? If there’s a specific need that you have in your camera um, you know research, these various products and decide which one will work best for you. But if you don’t have any specific needs, you know any anything about.

The 400 500 dollar range will work. Just fine and that’s for a new product, if you’re willing to take a little bit of a risk and buy a used or refurbished product, you can get it even much cheaper than that. I think the camera that I mentioned the Vixia HF 200. I think it’s down to around well two to three hundred dollars for high quality used camera on ebay. So those are your options there for the camera.

Obviously I’ll need a tripod for the camera. This doesn’t have to be anything complicated. The things you should look for in the tripod, you want a baseplate that looks something like this, that you can detach that remains attached to the camera. So you can quickly take the camera off the tripod and snap it right back on. It should have extendable legs. Telescoping legs head that can tilt and pan something like this targus product.

Here you can see you have the handle up there, you can grab and use it to pan the camera easily and there you see the telescoping legs. So anything like this will work just fine. It can get get those anywhere of whom the fifteen fifty dollar range depending on the individual product, but there’s no reason to break the bank here for the tripod external microphone again absolute requirement. You have to have an external microphone.

What you want is just a something called a omnidirectional. Let’s see something like that’s the omnidirectional condenser microphone, that’s sort of what we’re looking at here and with something it’s called the lavalier which basically just means lapel mic. So something like this right here, where you can clip it to your lapel. This is the ATR 3350 from audio technica. It’s a wired microphone. I started out with that product just because it was so cheap.

It’s only see about 24 bucks on amazon here I quickly switched to this version, which is a wireless I found the wire tended to get in the way and dick tangled and all that, so I switched to the wireless microphone which works very well, and this product Also came with that a hand mic that you could use for on-camera, interviews and stuff like that, so that this was about 120 bucks. The other one, like I said, 24 bucks, but any external microphone that is comparable to those products will work just fine.

You may also want, if you’re planning on doing screen capture articles, you probably want a USB microphone. You can either get a USB microphone with a headset or something like a Yeti. Usb microphone like this one here rings in at about 100 bucks on amazon. That’s sort of like the top-of-the-line standard in the industry, so that will give you the high quality audio for the screen capture articles.

If you are using an iPhone, you’ll want to get a adapter so that you can use a external microphone with the iphone. So something like this – this is actually produced by Apple, the dual microphone adapter cable for iphone and that works with the audio technica Mike sailors referring to Earth earlier the lighting in the green screen. Again, this is not a requirement for you to use a green screen, but you can just do so much with it, and it’s really not that expensive.

It’s not that hard to do so. I would recommend that you at least get it and try it out if it’s in the budget, whether or not you continue to use it is up to you, but I would recommend at least trying it you. What you wanted. A green screen is a stand for the green screen, a three-point lighting system using soft box style lights. It usually comes with some clamps and stains for the lights and that sort of thing the one I use some a photo studio – comes with everything you see here.

On the three softbox style lights with stands, the light bulbs, the green screen and the green screen stand some clamps for the green screen and, basically everything that you need for your studio. That’s about 200 bucks on amazon. You can also buy other backdrops other than green. If you don’t want to use the chroma key effect, but you still just want a professional style backdrop, you can buy Dell like a white or black backdrop, or you know you even get a little more creative and just get it get this once you have the Stand or something or some place to hang the backdrop you can use all kinds of things like curtains and whatever you want in the background.

You’ll probably want a teleprompter of some kind. I just used a laptop computer on a music stand, positioned right below the camera. It works great, can it you can’t tell when someone’s looking right below the camera or right into the camera, so using the laptop with music stands is great because it’s something you probably already have and you can actually get the teleprompter software for free at free teleprompter Software or calm, and you can just download it and install it, and it takes about 30 seconds to figure out how to use it.

It’s very simple for screen capture. There’s a free product called camstudio for windows, that’s very basic: it works just fine and you can use a editor that we’ll talk about in a minute to edit the footage you get from that a better product is Camtasia, which is what i’m using right now to Record this screen capture that works for Windows or Mac. I think it’s about a 100 bucks or so ScreenFlow as a product for Mac users and then there’s one called Jing.

That’s also free. I’ve never personally used that, but it’s produced by the same people that make camtasia, which is TechSmith um. I think it’s limited to about a five-minute recording, though so all those are workable options, the the best one, I would say, as a Camtasia. That includes a built-in editor that you can use to do some basic article editing which brings us to the article editing you’ll probably want, even if you have something like Camtasia, it probably wants software program that allows you to do some more advanced article, editing, especially on The chroma key effect – I am not positive, but I do not believe latest version of camtasia.

This time has the ability to use the chroma key effect. I could be wrong about that and they may incorporate it into future versions, but regardless, I think something like Adobe Premiere are so Sony movie studio, which used to be Sony Vegas. Those are two of the best out there. I think they’re both about 100 bucks and you can pretty much do anything that you’ll need to do using those programs even just learning.

A tenth of the features of these two programs will pretty much. Allow you to make any article for your business that you’ll need to make and make it look really good. I movie is a, I think you know, comes free on the max and it’s a basic editing program or Windows Movie Maker was also free, so that takes us to the end of the section equipment. Now everything that I just mentioned was the exception of the laptop everything that I just mentioned will ring up at about nine hundred and fifty dollars or so, depending on what camera you go with and etc, etc, but bottom line it’s less than a thousand dollars.

If you buy used or refurbished products, you can get that price down much lower. You could, probably even you know going with the low budget options for all of it. You could probably get it down to under five hundred dollars, and you once you learn how to make the articles you’re, basically going to be able to pay for all of that with your first article. So not a major investment here. Your homework is to decide what your article will be about I’ve.

Given you all the ideas and suggestions for how to use articles so go ahead and decide what your article will be write a script for it again. Looking for a length of about two to four minutes create a storyboard for the article, in other words, just deciding what shots are going to be in the article. What screen capture shots you’ll need what b-roll footage, you’ll need and and all that sort of thing and be sure to include some kind of call to action at the end of the article.

So whether it’s telling people to go to your website for more information or call a phone number or download something just make sure that you have some kind of call to action. So that’s the first thing. The second thing is to go ahead and decide what equipment you’re going to get and assemble the equipment. You don’t have to become an expert at it, will teach you more about how to use it and set it up in the next lesson, but go ahead and at least take the stuff out of the box turn the camera on.

You know take the lighting setup out of the box and mess with it a little bit just to at least learn what all the parts are download. The software that you’re going to be using so at least on your computer and then in the next lesson. We’ll really dig into how to set it all up how to use it in that sort of thing.


Videos are truly an awesome way to get the point across. Any type of content from your business is important!