Remember that And you don’t Do this, And you don’t say hashtag out loud according to my teenager, So today We’Re going to talk about hashtags for business owners, The do’s and don’ts and How to find the right ones to bring more traffic to your website? No I’m not playing tic-tac-toe. I am Actually, talking about hashtags today, Hashtag Anyone rolled their eyes when They heard the word hashtag Yeah.
I get a lot of that, especially when I speak to Ceos and business owners They’re like “ What the heck is a hashtag?”. Some of us Knew it as a pound sign, but now it’s a hashtag And if you really want to Embarrass your teenagers just do this or say hashtag out loud, It’s wonderful! My Son wanted bottle service for 2 years, So there has to be a little bit of Payback at some point right Anyway, love you Kyle Anyway, so when I think About is what the heck is a hashtag, and why should I care A hashtag is like a Party There’s a lot of different parties I want to go to, But I don’t know which Party But I like a lot of different parties, So I want to follow.
.. My favorite Things are rose gold, so I’m going to find the rose gold party, the Earl Grey Tea party and the London party, I love all of those things Now I don’t Necessarily attach one single person to those concepts I just want to read: Everything that happens under that keyword, Let me show you I’m going to Show you on my computer here When you come here, I’m going to type in # rosegold Now you’ll see here that rose gold has 5,923,000 posts for the word rose gold.
So I’m going to click on that Now. I’M going to follow this: Do you see how I’m, following that, I’M not following anyone specifically, but I’m following the concept or the Party theme And you’ll see all of this is all about everything: crazy rose, gold, Okay, Now I’m going to go back and I’m going to type in # EarlGrey, So Earl Grey has 613,000 posts So what you’re tapping Into here, guys is you’re tapping into that’s how people think This is what They search for So there is 613 thousand posts for Earl Gray, Now I’m going to go ahead and I’m going to click on that Now I’m going to follow! That hashtag, So no matter what topic is out there, Whether it be SEO keywords, Social media, or just things that you love you’re, going to get The exact thing.
.. So I’m going to put in unicorn You’ll, see here: unicorn has 12 Million posts Now as a business owner. What that tells you is that people think That’S interesting, So if you have a unicorn something or a rose gold Something or whatever it is you have, there is a hashtag for that. Now. Here’S The cool thing is hashtags work across all different social platforms. Now It Used to be just Twitter and Instagram, But now they work in Facebook, they work In LinkedIn they work in Pinterest, they work in Instagram, And so we want to Think,.
.. And Twitter, of course, So once you find your hashtag, then you can use it in All of your posts across all of your social media platforms. Now you may be Wondering “! Well what what hashtags that I be using and how many?” The rule of thumb Is an Instagram it’s about 10 hashtags. Now I wouldn’t use that many in all the Other platforms, But the hashtags are really very strong in an Instagram Environment But then, if we look at “, Okay, I’m going to do # SEO, # getfound, # keywordsRule, # girlBoss, # solopreneur And I Have the same group of hashtags, I use in all my posts And then I add more based.
On whatever the topic is of that post, So as you’re going through… Now I use a tool. Here called Hashtagify And hashtagify will let you know what are the Trending concepts: what are the trending hashtags, as well as what kind of Suggestions of content should I be using around those hash tags, So I can come in Here and I can type in # SEO, Okay, so what you’ll see that what this does Is it says, “, Okay, the results for SEO.
.., I’m going to scroll down You’ll, see here. That the popularity is 80.7 and let’s see the week trend is up by 1 % And now you’ll see that I can see in this word cloud. If I’m going to Be using # SEO, I need to use, # Google # marketing, # SEM, # socialMedia # digitalmarketing, So I will grab that And make sure that when we are posting on social media, we are using the current Trending hashtags around that one concept and hashtagify does a great Job of helping you to understand what is the current cloud (, if you will ) around That one keyword phrase, If I scroll down it, will give you all different kinds:.
.., The Languages, the spelling variants, as well as the top countries that are using that As well as some recommended influencers, So it’s always a good idea when you’re Reading a hashtag, if you see an influencer someone, you admire someone Who has great content, make sure to follow them as well as make sure to Comment and like their posts, Very important that you are an engaged person In your community – and it’s not just i’m just posting posting posting And you Want to really be a part of the community, So for me I read search Engine strategies – I have a Moz, of course Moz – is a great community of SEO.
Experts And I also go in and just follow certain entities that I really feel strongly About and I know they know their stuff And those are the hashtags I read and I Also go in and based on those hashtags, I find my peeps right. I want to hang out With my hood In the hood, I want to find my peeps in the hood And I had to find Where is it that I need to be, And who do I want to be seen hanging out with And a Hashtag, it’s just a big party.
You can have…. Finally, you can go to as many Parties, as you want and you’ll feel totally comfortable in every single Party also known as a hash tag, Hash tag right, Hopefully, you’re not annoyed or Rolling your eyes anymore, about the importance of hash tags. If you like this Content, you might want to consider coming to one of my findability retreats We call them work, patients, We work hard and we play hard.
We have them every Quarter So check out our website at findability.Com/retreat. You’Ll see Our next event – and you could bring a guest for free. You
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