Now today, I’ve had a question from Vincent Britain, Dan who has come through via the article that biz crowd promoted for us last week on social media fears. Now Vincent has sent an email which says hello. Thank you for the article in biz crowd around social media fears. I am a little old-fashioned and can’t get over the skeptic view that social media, Facebook, Twitter, etc is quite tricky to handle with a lack of human resources.
It may be that social media is like marketing oxygen. However, I find it very difficult as a sole trader when I have so many other things to concentrate on. Do you have any suggestions or solutions? Yes, Vincent absolutely I do now it is tricky when you are working for yourself, because social media – and I mean there are so many social blogs that you can use to promote your business and promote you that you could end up just literally doing that as a Full-Time job and never making any money, and let’s face it, the point of using social media is to queue up some customers for you, so that you have tomorrow’s money as well as today’s money, while you’re serving the customers that you’re working with so you do have To be quite careful when it comes to social media because you could get caught up in the the same, I suppose trap that a lot of people do when they start using social media, which is to just go nuts on it.
And then you don’t end up getting anything else done. I know, because that’s what happened with me, so what I found the best thing to do was to just focus on one or two blogs. Now. The best thing you can do Vincent is to think about where your ideal customers are now. I don’t know anything about your business because you haven’t told me what you do, but I’m guessing that it’s something to do with property from your your email address.
Now, I would think about your ideal customers step into your ideal customers. Shoes think about their pain, think about what they’re going through. What what then, what frustrates them? What kind of panic are they going to be in or what kind of and a future mode are they going to be in because they’re that your customers are either going to be moving away from pain towards pleasure or they’re going to be moving towards pleasure, and Not even thinking about pain, so, for example, if you are a plumber, then it’s quite likely your customer might be phoning you up for to move away from pain, they might be moving or they might be in pain at the moment, a burst pipe, their kitchen might Be flooded, they’re going to be in a real reaction restate, so the best thing you can do is make sure you’re very visible, on a social blog and on your website in a way that they can access.
You quickly, they’re not going to want to go, searching hunting and surfing on the internet, they’re going to want to find you and they’re going to want to find you quickly. On the other hand, if open on that note, by the way, you should make sure if you have got something if you have got a product or service where you’re moving your customers moving away from pain if they’re in pain – and you are there to help him Move out of it then having a mobile website a website where they can find you very quickly online, and your number will come up on the on the phone that basically, it will recognize the device that your customer is using.
So if it is on a phone it’ll pick up that you’ve got a mobile website and it will display it so rather than them having to scroll down for everything your your mobile site will come up. It will be really really clear at the size of the face of the mobile or the smart device that you’re using, and you can make sure your number. You can just literally click on the number and call it, whereas if people are going to a website, you might have your number at the top of your website.
If it’s not mobile web ready, ready, they’re going to have to really zoom in and they might not be able to click on your number, they might have to type your number then by memory, because they’re looking at your website, they type in your number by memory Into their phone and they could get digit wrong and end up phone in someone else, get it really paid off and call the next person on the list, who does have a mobile-ready website that they can call from quickly if you are moving, if you’ve got a Service or a product where they’re moving towards pleasure, for example, and maybe you’re an interior designer, so somebody is more than likely going to come to you.
They have some kind of disposable income that they’re going to spend because they want their room or their space to be improved in some way, and it might be, they want you to give them more space. It might be that they want to create a space witches for their grandchildren or there’s going to be any motive. Motivation behind that, rather than a reactive, so they’re they’re going to be hanging out in a different place to the people who are going to want to find you quickly.
https://m.youtube.com/watch?v=c2O_VUr5HPI
It’s very unlikely that somebody who needs a plumber straight away is going to go onto facebook and start looking for if their kitchen is flooded, they’re going to want to find you quickly. So you need to make sure you’ve got a mobile-ready website and I would make sure that you are then promoting that mobile ready website on your social blogs, Twitter and Facebook will be very, very good for you.
If you have that reactionary kind of service and they’re still very good for you, if you have the emotive service, where you’re moving them into a place of pleasure, excellent, in fact, I mean hairdressers, beauticians people that have a business consumer and a company business. They do very very well on on facebook and twitter, and you can also use Facebook Ads. You could use LinkedIn, but I would sort of suggested that in that case, Facebook or Twitter would be brilliant ways of you getting in front of your ideal customers.
What you got to do is really step into their pain or step into their pleasure. Why are they searching for you and where are they likely to find you? Where are they hanging out? Where are they spending most of their time? So you can start getting onto the on their radar can start creating and sticky things in their mind, putting things out there. I call it a heartbeat, so you’ve continually got that heartbeat of your brand beating in front of them and – and you need to make sure you’re doing that on the social blog they’re wrong, because they might well find you on social media.
They might have a problem and think, oh, I saw Vincent promoted something the other day his number. I know it’s on facebook i’ll go and get it from there. So if you’re already creating those messages and you’ve got that heartbeat, that’s constantly beating and constantly visible in front of them, then that’s a great way because you’re the first person they’re going to think of when they need you or they want what you provide and Facebook And Twitter have and they have produced the best results in all the social campaigns that we’ve used, certainly over the last three to four years and that’s on a business to consumer level.
If you’re selling business-to-business, you really really want to be on linkedin, but why i’d suggest you do is really photo find out where your customers are spending most of their time on whatever social blog. That is and then make sure you’re in front of them at least once or twice a day. I wouldn’t do it more than three times, because that can come. You know it just can get repetitive and it can get in their face if you’re doing it through facebook with Twitter.
You do need to be on there a bit more because there’s more people who are putting things up there throughout the day and you’re, just whatever you’ve posted, is going to go straight to the bottom of that line. If they are very well connected and they have a big network of people, they’re going to be seeing a lot of updates – and you don’t want yours to be at the bottom, so think about them. Where you customers are hanging out and at what times, they’re likely to be online when they’re, looking for you or what you provide or when they’re just chilling out, and you want to get on their radar, you want to get in their conscious.
Yes, now I use social media not just to get new customers, but I also use it to interact with our existing customers. It’s a very, very good way of you constantly providing value and adding wow experiences to them without you having to phone them up every day or spend money on expensive advertising. So I find it’s really good. All of our customers join us online. We make sure that they get different things to what we post on other things, for example, at miles, and I have created the brand accelerator program, which is a very, very exclusive program.
It’s like doing a three-year branding degree, a three-year marketing degree, a three-year business degree, stroke MBA, and what we’ve done is taken all the fluff out of that and condensed it. So the people that are on our program are only doing the things that really matter to building that business. Taking that idea from being a seedling or a thought or something that you’re already providing, but you want to create a much bigger presence for it.
You want more visibility, get it in front of people in a much bigger way, so we’ve created that program and we create these daily article tips like we I’m doing for you now Vincent and, if you’re reading and you have the same challenges as Vincent. Hopefully this advice is helping you and – and we’ve got that program, but we don’t put articles like this in that particular group. That’s a closed group and we put Wow articles in there added value articles things that no one else sees and we’re we’re giving added value to those people who are spending money with us on our program and that’s an ongoing thing.
So so you want to think about how you can also use social media to communicate with your existing customers and how you can communicate with a different list of prospects. People who you want to be customers, because you would communicate with them in a slightly different way. Otherwise, it could come across as spammy to people who don’t know you yet and over the top to people who are already spending money with you.
So I do different things with different people. Now I’ve done is. Last year I created a social media series where a 10-step series which gave information about social media and how we use it and how we advise that you would use it in your business. So there’s 10 articles they’re all on YouTube and I’m going to post the links to them here underneath this article. So you can go in and you can read all of those articles as a series if you want to and what also say is in an issue.
5 of brand brain magazine, which you can go in by now at brand brain magazine com in issue 5, which is out right now – and there are, let’s, have a look. Well, we’ve got articles which are on and how to leverage the power of facebook brand management. How to manage your reputation on the line which is very relevant to social media, social proof, the psychological technique that will win you customers, so that that’s another article that again will really help you till to win customers, and you can use that offline and online.
How to build your brand equity online cost-effectively and the wonderful world of facebook tabs so there’s 1. 2. 3. 4. 5. Verse 5 articles out of a whole magazine which are on social media and there’s loads of other articles in there as well. And if you go to and if you go to our main website in the drop down menu, the second option in is a drop down and you’ll, see that we have past issues with bran bran magazine on there.
I’ll put the URL below this article. So it makes it easier for you to get them, but you can see past publications as well and what’s in those and if you want to to get past publications that have got amazing content in and a lot will be around social media. A lot of things will help you with your social media efforts, and then you can buy those magazines. You can buy the back issues as well, so I’ll make sure I put the links to those Vincent.
I hope that this article has helped you and it’s given. You some clarity so that you don’t get confused and start trying to get on every single social blog just get on one or two, and do them really really well and you can do them throughout the day. So, as a busy person and the only person in your business as a sole trader, you can pop on Twitter when you need to the toilet or when you’re just about to get in the car.
And then you know before you set off just post. Another little thing – and you know, there’s lots of stuff you can do in the articles. I’ve created I’ve, given you some ideas about what you could promote and what you can talk about on social media and where you can get content ideas as well. That will help you so blimey. This is turned into from a very quick article. It’s like 12 and a half minutes so I’ll stop.
Now, if you need any help at all, please do get in touch with me. You can email me Sammy at how to build a brand dog or advice at how to build a brand dorg, and I will pick up from either of those email addresses have a fantastic day, and I look forward to hearing from you take care and if you’ve Got any other questions please pop them below and I’ll make sure that I answer them for you in the next couple of weeks.
Bye
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