Does it the thing is there are so many factors that go into budgeting a article so many that you can easily spend anything between a few hundred pounds or several thousands of pounds on a two minute promotional article before any marketing activity needs to get a return On investment – and this is what should always play a part in deciding on your article production budget, if you’re spending four thousand pounds on a promotional article for your business, that sells fancy widgets at five thousand pounds of pot, you only need to make one sale off The back of the article and you’ve made back more than your original investment.
It’s not always that simple, though article campaigns based around improving employee engagement or increasing brand awareness have a less tangible ROI. So, understandably, clients can be uncertain as to what is good value when it comes to article production. But there are a number of things you can do to bring down the cost of article production, no matter what your campaign focus is if you’re looking to keep an eye on your marketing budget or to save costs.
Here are some of the biggest factors that can impact your article marketing budget, high production values. If you’re at the movies, it doesn’t matter what film your let’s see, the ticket price will be the same, but the budgets to produce market and distribute each of the movies are different. A special-effects blockbuster with big-name actors and a massive marketing campaign is of course, going to have had more money spent on it.
Then an independent drama that the critics are talking about. Why? Because the blockbuster has huge production values which the audience has come to expect from that kind of movie. The big question is: does that make it a better film? No, not at all bigger budgets only make bigger films. Powerful stories make powerful films and powerful stories are priceless. If you don’t have the budget for high production values, making sure that your article tells a powerful, an engaging story is even more important.
Putzing the miles in article projects vary massively in scope from one to the next. Some might involve a few hours filming and a quick edit others might take in several weeks of production across the globe. Whilst the length of the article does impact the budget to a degree, the number of days spent on the road or in the studio filming can dramatically affect the costs too. After getting a project brief from a client, a decent production company will be able to figure out exactly how much filming is needed for the project.
You might even be surprised at how much you can fit into one filming date either way. You’ll know for sure that you’re getting the most firmly and the producers aren’t picking a random number of filming days out of thin air. But what else can you do to reduce the filming costs even further see if you can fit more content into fewer filming days? For example, if you need to capture three customers across all corners of the UK, that’s three separate days to visit locations in England, Wales and Scotland.
However, if these three customers can travel to a central location on the same day, you’ve done what would have been three days of filming in just one day, not to mention saving on accommodation and travel expenses along the way. Also, if you find there were a few hours to spare during a filming day, why not grab some additional content for potential future projects, such as testimonials with customers or general shots of your business that can be kept in the archives and be used in the future? The time cost quality exchange.
Nobody wants there to be any trade-offs when investing in a professional article rightly so. Everyone wants to have the best quality at the lowest cost delivered as soon as possible, and a decent production company will give you just that. Some companies only allow you to pick two parts of the triangle: a high quality article can be low cost but may have a longer turnaround time. A cheap article can be turned around quickly, but the quality may not be so good.
So how do you avoid the dreaded compromise, have a chat with your production company, about your priorities and make sure they understand, what’s most important to you, find a company with a good track record with a wide breadth of projects under their belt. They should be honest, so they won’t throw any hidden charges at you and there’ll be a hundred percent transparent about timescales, to share your budget to get the most accurate proposals for a article production projects.
The best way is to share your budget restrictions with the production company. Now don’t be worried about production companies going straight to the top end of your budget and overcharging you either a decent article. Production company will pride themselves on being honest and transparent and will work within your budget to provide you a cost. That’s well within your expectations. A budget is just a number, though, to get the most competitive quotes.
You’ll need to share a detailed brief as well. Writing down a clear description of what you want from your article, clear goals, key messages and call to actions, even example: YouTube links or give you the best chance to get value from winning the good production company. We’ll take this information on board and even suggest alternative or more effective ways to achieve what you want. You might not have all this information yet, but spending just 10 minutes on getting the key points down on paper.
Speed up the process usually and gets you much better value. Article marketing is an investment, but as much as you’re investing money. Investing time in finding the right company to work with is just as important find a complete that understands you and that you want to work with. The numbers are important, of course, but developing a long-term relationship built on honesty and experience will be the best investments.
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Videos are truly an awesome way to get the point across. Any type of content from your business is important!