Categories
Online Marketing

How To Write A Corporate Script | Corporate Production

A corporate article script is much easier to get your head around Our BBC trained script. Writer Has written scripts for everything from light hearted drama films to health and safety articles And explainer animations, so we have a pretty good idea: Of what makes a good script A corporate article script – Uses a table layout, There are usually three columns separated into rows at moments where the visuals or narrative changes By structuring a script.

In this way, it’s simple for anyone. Involved in the project to see what’s happening at Any given point in a film without needing to understand Complex film terminology, But where do you start When writing a script, There are three columns that make up a typical corporate article script Column, One Narrative, The narrative column, Contains all of the dialogue that will tell the story of your article, such as voiceover, on-screen, presenters interview comments or even A combination of the three – Let’s say this is a voiceover Or presenter script, a minute of narrative equates To around 150 to 175, words so be sure to keep an eye on this.

If you want your film to Be within a certain length, If your article is mostly interview-based, the narrative column in the script will need to be written a bit differently. Of course, we don’t want to Script interview answers word for word and spoon feed Them to the interviewees, That’s not only looks A bit shifty on camera, but takes away the naturalistic and spontaneous delivery that You want from an interview What you’ll want to do.

Instead, Is add in bullet points of key messages that the interviewer will need to bring out For the interviewees, A list of questions will be Developed further down the line, but at this stage it’s important To see how the interviews fit in with the overall story, You can include some Template or ideal answers to help indicate how the Narrative of the film will flow, but remember That you can’t put words in your interviewee’s mouths Column, Two Visuals, The second column in a Corporate article script explains what visuals Will be shown on screen during each scene.

Traditionally, this will be footage, that’s captured during a filming day, but it can also include Details on stock footage, photography or animated scenes for projects such as explainer articles, A script writer will pay close attention to what’s happening in The narrative column, when describing visuals For a corporate article, The visuals, of course want To support the narrative, so they need to be relevant, exciting and can sustain the Length of the narrative, So if you have around A minute of voiceover you’ll need more than just a shot of someone walking into A building to cover it If the article is completely animated.

There may also be storyboard Images alongside the script to show illustrated Examples of each scene Don’t forget, though, that the script is meant to tell a story so using expressive and Creative language here will help stir up stimulating And inspiring images in the minds of the audience Column, Three Graphics and On-Screen Text. The third most important Column in a script describes any on-screen text or graphics that’s to be seen during the article.

These could be names and job Titles of the interviewees animated titles, technical Terms used in call out graphics or call to action text For the end of the film, Including on-screen text in the script, is particularly important. If it is likely to include a lot of phrases or terms, That need to be checked for accuracy before filming, Plus making sure all Spellings are double checked before editing takes Place is always useful.

Just like the Visuals column in a script, any on-screen text should be There to support the narrative and not be fragmented in any way, Adding in on-screen text. That isn’t referred to in the narrative would Just confuse the audience This might happen if you Want to shorten down the film, and you think that by Moving some voiceover into the on-screen-text column, you’ll save a few seconds of screen time, But this doesn’t work and It only confuses your film.

Similarly, you don’t want To bombard the audience with extensive bullet points, Or paragraphs of text Keep it concise and Essential to the story, Narrative, Visuals and Text – Are the most vital sections to include in a script but You may need additional columns for things like Numbering each scene, Location, information for filming, Estimated duration of scenes, Translations, Technical information and so on.

But the script is the backbone To every corporate article, Even if a film is mostly interview-based, a script is the only Way to show how the film will be structured and explain the story before filming begins. It’s vital that a script is Shared with all stakeholders in the project during The writing stage too, so any feedback is considered and worked into additional draughts before the script is signed.

Off and production begins, Making script changes after filming or even after editing has started, can be both time consuming and expensive, especially if it involves reshooting or scrapping scenes entirely So spending as much time as possible to make sure this stage of The production is perfect before filming is well worth it For more handy tips on how to get the best out of your corporate article project subscribe to us on YouTube.

Or find us on social media


Videos are truly an awesome way to get the point across. Any type of content from your business is important!

 

Categories
Online Marketing

Who’s Who In A Film Crew? | Corporate Production

It doesn’t matter if you Have the latest camera kit or the fanciest lenses? It’s the film crew that Make or break a shoot Each corporate article shoot Has different requirements Simpler projects may require Just a camera operator and a producer, whereas larger scale, films such as narrative dramas, Might call for a crew of 10 or more people, It all depends on.

What’s Needed from the script and any limitations that may Be placed on the project such as budget timescales, hours available for filming Deadlines and so on, But who does what? On a Corporate article filming day There are several roles: That are most common across corporate article production, The terminology and Duties of them may change, depending on who you talk. To but this should give you a good idea of who’s needed on set and what they’re there to do.

The camera operator, The camera operator, is responsible. For setting up the camera and capturing all footage, Required on a filming day, They work with the director On ensuring that they capture everything needed from the shoot, Usually one camera operator is sufficient for most filming days, but There could be any number of camera operators on a shoot. Depending on the project, A live event may require multiple cameras to record the action.

From different angles or a conversation where both The interviewer and interviewee need to be seen would be better captured with at least two cameras Having multiple cameras. On a shoot also make the editing process easier, as There is more footage to use in the edit which can make For a richer looking film, Ultimately, the camera operator, Is the most vital role? Because without them you Won’t get any footage The producer The producer is responsible.

For managing the project from start to finish, They are the glue that hold A article project together as they lead pre-production, which is arguably the most important part of the article production process. The producer develops The concept of the article with the stakeholders manages deadlines schedules, the project Carries out risk assessments and much more. The producer also manages The project’s overall budget and books, the crew for each filming day, as well as overseeing the editing process.

So yes, there is a lot On the producer’s plate, which is why they’re known As the first one to show up and the last to leave The director, The director is responsible. For the overall creative vision of the project and can Communicate their creative ideas to all involved to make The project successful The role is sometimes combined. With that of the producer, but on larger projects, Such as narrative dramas, the director’s role, will Usually be carried out by a single person, A director will have a clear understanding of the visual language of film, as well as a technical Understanding of lighting, sound camera movement and Of course, storytelling An important skill for a director in a corporate article, Environment is being able to communicate effectively.

With professional on-screen talent such as Paid actors and presenters, But also being able to interact with non-professional talent such as business representatives, Or members of the public is vital as well. If a project requires People who are not used to being filmed to communicate Important messages such as answering questions, In an interview style, this can be incredibly Daunting for most people, However, a talented director Will make this process easy and even enjoyable for the Non-Professional talent, The director will not only make them feel at ease throughout the process, but they will work with the individual and help them to deliver their message in a confident and clear manner.

The sound recordist, The sound recordist is responsible for capturing the required sound on set, whether that’s interviewees Actors or presenters and ensuring that sound is properly mixed for use in the edit They’re experts in microphone placement and ensuring the right type. And number of microphones are used on set. There are huge benefits. Of having a dedicated, sound recordist on set As opposed to giving all sound recording duties, To the camera operator, A sound recordist will Use a separate, sound mixer to capture their recordings.

Allowing several microphones to be recorded at once, many more than can be Plugged into a camera, They will also have a Broader range of microphones and accessories to hand With all manner of gadgets and even adhesives to keep Microphones hidden from view, while still capturing excellent, sound, Also if a filming day, Requires a lot of resetting and moving locations or, if The location is challenging and susceptible to interference.

Through background noise, an experienced sound Recordist will be able to rectify these problems quickly and capture a perfect soundtrack, The Autocue operator, A teleprompter, more Commonly known as an Autocue is incredibly useful for Films where the talent is presenting directly to the camera, A teleprompter operator will Set up the teleprompting system with the camera operator, Installing the monitor which reflects the script Onto a clear glass screen in front of the lens, All of this is connected.

To a separate system where the operator will observe the shoot and remotely control the teleprompter, This allows them to make Script, changes if required or highlight and embellish Text to enhance the delivery as well as adjust the Speed the text is shown to suit the performance. Having a teleprompter operator is vital when there’s a specific message. That needs to be delivered word-for-word by someone on camera, as opposed to capturing those messages through unscripted Interviews or a scripted but less personal voiceover, There are simpler, teleprompter Systems designed to be used with smartphones or iPads And whilst these are fine for short pieces to camera, or maybe less intense filming days having a dedicated operator, Reduces distractions for the talent and is a much More efficient way of working – These are just a few of the Roles that may be needed for a corporate article filming day, Other personnel that might be Needed include a makeup artist to prepare the talent, a gaffer in charge of setting up the Lighting as well as assistants to the director producer, Or camera operator just to help keep things running smoothly, Plus, where would we be without a runner to go and grab coffees at three o’clock when everyone is flagging? Some of these roles are usually combined on simpler filming days.

For example, a producer might take On the director’s role, in addition to their own or a camera operator, will Deal with recording sound This not only keeps down The number of people on set but of course reduces cost as well, But above all the best film Crew is the right film crew, whether it’s two people or 20, Each crew member on set Will be there for a reason and their presence will Help ensure the production is efficient, effective And will produce a cohesive and creative production for the client For more handy tips on how to get the best out of your corporate article project subscribe to us on YouTube.

Or find us social media


Videos are truly an awesome way to get the point across. Any type of content from your business is important!

 

Categories
Online Marketing

What Is Raw Footage? | Corporate Production

We produce hundreds of articles a year and an increasing number of our clients have been asking for the raw Camera footage, after a project, This is quite common. If we’re Working with a design agency, who has article editing Capabilities in-house or a large organization with An internal marketing team, But it takes more than Just dragging a few clips around a computer to turn raw footage into a polished, professional edit Working with raw camera.

Footage for those not familiar with the technical and creative side of editing can be a battle. It’s time-consuming, confusing. Demanding and probably not the best use of your time either. So if you’ve been Landed with a hard drive full of clips from a shoot And want to know what to do: here’s a quick rundown of how to get the best out of your raw footage. What is raw camera footage? Raw footage is the Original unedited article that’s captured during filming It’s completely bare of any color grading, sound, mixing and editing, So it is literally raw from the camera Just to be clear.

The Term “ raw” also refers to an image format used by High-End cinema cameras, But let’s not get bogged Down at those kind of details, Because raw footage comes Straight out of a camera, it won’t look or sound like Anything you’re used to The colors may be slightly washed out or have a slight orange or blue tint. The sound might be echo-y or imbalanced. There’s also likely to be More footage than you expect And a lot of it might not Be usable such as gaps at the start and end of interviews or several cutaway shots.

Of exactly the same scene, Working with raw footage, Is a technical challenge, But there are things you can Do to make it work for you How to work with raw footage. Colors may appear faded or De-Saturated in raw footage, This is because the footage has not had any color correction applied, As this typically happens at the end of the editing process. And not in the camera, Once you finish an edit with raw footage, take a step back from it and take a look at the color with fresh eyes.

Look at the color balance. Is it too warm or too cold? Are the color saturated enough? Does the contrast need balancing If there’s already been A professional edit made from the footage Maybe have a look at that and see how the colors Compare to your version If you’re editing raw footage yourself, the audio will definitely need some work doing to it as well. Raw camera is not captured with a perfectly mixed stereo sound.

Instead, it’ll have a number Of mono audio blogs anywhere between two to 10 or maybe more, Each audio blog captures different audio sources with different microphones. For example, interview Subjects, speaking on camera will have that old. Microphone which will feed into one of the audio blogs Another blog may have a Camera-Mounted microphone on it to capture the general sound of a space, also known as a scratch mic The audio from the Scratch mic is only used when capturing general shots or cutaways.

So if you’re editing an interview or if the sound is too echo-y, try and identify the Scratch mic and turn it off Editing with raw footage, Editing raw footage. Yourself is a guaranteed way to put your computer through its paces. Our edit suites are of the highest spec and we’re constantly upgrading them. So if you’re thinking of Using an old Windows, XP laptop as your edit station, you Might want to think again If you’re going to be editing raw footage, you will need to have a Dedicated edit computer or at the very least A high spec, PC or Mac You’ll need lots of hard drive.

Space too, As roughly one minute of raw footage is the equivalent of one Gigabyte of hard drive space To put that into context. It’s about the same size as 2,000 Instagram photos, But if you don’t have a Fast computer to work with there is a solution. Most editing applications will allow you to convert the raw Footage into smaller files that put less pressure on Your computer processor, Known as proxy files, these Are temporary low-resolution versions of your raw footage? That you can, edit with Because they’re smaller in size, they put less strain on your computer.

Then when the edit is complete. With these proxy files, you can easily re-link them. Back to the original raw footage in the edit software and export Your edits in full quality, It’s a huge time-saver Being able to work with raw footage, gives you the freedom to reuse. Your footage from a shoot and get more mileage from your articles If you’re filming an event And want to get a bunch of testimonials to use in the future having access to the raw Footage can be a great benefit, But it can take a lot of time for someone with no editing experience.

To work with raw footage, So the perceived savings Of using someone in-house rather than a professional, isn’t always cost or time effective. However, we often edit with raw footage provided by either other Production companies stock footage agencies, Or even nonprofessionals, Whatever the footage we work, With we always turn them into perfect edits that Our clients are happy with The more handy tips on how to get the best out of your corporate article project subscribe to us on YouTube.

Or find us on social media


Videos are truly an awesome way to get the point across. Any type of content from your business is important!

 

Categories
Online Marketing

How Much Does Corporate Cost? | Corporate Production

Does it the thing is there are so many factors that go into budgeting a article so many that you can easily spend anything between a few hundred pounds or several thousands of pounds on a two minute promotional article before any marketing activity needs to get a return On investment – and this is what should always play a part in deciding on your article production budget, if you’re spending four thousand pounds on a promotional article for your business, that sells fancy widgets at five thousand pounds of pot, you only need to make one sale off The back of the article and you’ve made back more than your original investment.

It’s not always that simple, though article campaigns based around improving employee engagement or increasing brand awareness have a less tangible ROI. So, understandably, clients can be uncertain as to what is good value when it comes to article production. But there are a number of things you can do to bring down the cost of article production, no matter what your campaign focus is if you’re looking to keep an eye on your marketing budget or to save costs.

Here are some of the biggest factors that can impact your article marketing budget, high production values. If you’re at the movies, it doesn’t matter what film your let’s see, the ticket price will be the same, but the budgets to produce market and distribute each of the movies are different. A special-effects blockbuster with big-name actors and a massive marketing campaign is of course, going to have had more money spent on it.

Then an independent drama that the critics are talking about. Why? Because the blockbuster has huge production values which the audience has come to expect from that kind of movie. The big question is: does that make it a better film? No, not at all bigger budgets only make bigger films. Powerful stories make powerful films and powerful stories are priceless. If you don’t have the budget for high production values, making sure that your article tells a powerful, an engaging story is even more important.

Putzing the miles in article projects vary massively in scope from one to the next. Some might involve a few hours filming and a quick edit others might take in several weeks of production across the globe. Whilst the length of the article does impact the budget to a degree, the number of days spent on the road or in the studio filming can dramatically affect the costs too. After getting a project brief from a client, a decent production company will be able to figure out exactly how much filming is needed for the project.

You might even be surprised at how much you can fit into one filming date either way. You’ll know for sure that you’re getting the most firmly and the producers aren’t picking a random number of filming days out of thin air. But what else can you do to reduce the filming costs even further see if you can fit more content into fewer filming days? For example, if you need to capture three customers across all corners of the UK, that’s three separate days to visit locations in England, Wales and Scotland.

However, if these three customers can travel to a central location on the same day, you’ve done what would have been three days of filming in just one day, not to mention saving on accommodation and travel expenses along the way. Also, if you find there were a few hours to spare during a filming day, why not grab some additional content for potential future projects, such as testimonials with customers or general shots of your business that can be kept in the archives and be used in the future? The time cost quality exchange.

Nobody wants there to be any trade-offs when investing in a professional article rightly so. Everyone wants to have the best quality at the lowest cost delivered as soon as possible, and a decent production company will give you just that. Some companies only allow you to pick two parts of the triangle: a high quality article can be low cost but may have a longer turnaround time. A cheap article can be turned around quickly, but the quality may not be so good.

So how do you avoid the dreaded compromise, have a chat with your production company, about your priorities and make sure they understand, what’s most important to you, find a company with a good track record with a wide breadth of projects under their belt. They should be honest, so they won’t throw any hidden charges at you and there’ll be a hundred percent transparent about timescales, to share your budget to get the most accurate proposals for a article production projects.

The best way is to share your budget restrictions with the production company. Now don’t be worried about production companies going straight to the top end of your budget and overcharging you either a decent article. Production company will pride themselves on being honest and transparent and will work within your budget to provide you a cost. That’s well within your expectations. A budget is just a number, though, to get the most competitive quotes.

You’ll need to share a detailed brief as well. Writing down a clear description of what you want from your article, clear goals, key messages and call to actions, even example: YouTube links or give you the best chance to get value from winning the good production company. We’ll take this information on board and even suggest alternative or more effective ways to achieve what you want. You might not have all this information yet, but spending just 10 minutes on getting the key points down on paper.

Speed up the process usually and gets you much better value. Article marketing is an investment, but as much as you’re investing money. Investing time in finding the right company to work with is just as important find a complete that understands you and that you want to work with. The numbers are important, of course, but developing a long-term relationship built on honesty and experience will be the best investments.

You’ve ever made for more handy tips on how to get the best out of your corporate article project subscribe to us on youtube or find us on social media.


Videos are truly an awesome way to get the point across. Any type of content from your business is important!

 

Categories
Online Marketing

What Is Raw Footage? | Corporate Production

We produce hundreds of articles a year and an increasing number of our clients have been asking for the raw Camera footage, after a project, This is quite common. If we’re Working with a design agency, who has article editing Capabilities in-house or a large organization with An internal marketing team, But it takes more than Just dragging a few clips around a computer to turn raw footage into a polished, professional edit Working with raw camera.

Footage for those not familiar with the technical and creative side of editing can be a battle. It’s time-consuming, confusing. Demanding and probably not the best use of your time either. So if you’ve been Landed with a hard drive full of clips from a shoot And want to know what to do: here’s a quick rundown of how to get the best out of your raw footage. What is raw camera footage? Raw footage is the Original unedited article that’s captured during filming It’s completely bare of any color grading, sound, mixing and editing, So it is literally raw from the camera Just to be clear.

The Term “ raw” also refers to an image format used by High-End cinema cameras, But let’s not get bogged Down at those kind of details, Because raw footage comes Straight out of a camera, it won’t look or sound like Anything you’re used to The colors may be slightly washed out or have a slight orange or blue tint. The sound might be echo-y or imbalanced. There’s also likely to be More footage than you expect And a lot of it might not Be usable such as gaps at the start and end of interviews or several cutaway shots.

Of exactly the same scene, Working with raw footage, Is a technical challenge, But there are things you can Do to make it work for you How to work with raw footage. Colors may appear faded or De-Saturated in raw footage, This is because the footage has not had any color correction applied, As this typically happens at the end of the editing process. And not in the camera, Once you finish an edit with raw footage, take a step back from it and take a look at the color with fresh eyes.

Look at the color balance. Is it too warm or too cold? Are the color saturated enough? Does the contrast need balancing If there’s already been A professional edit made from the footage Maybe have a look at that and see how the colors Compare to your version If you’re editing raw footage yourself, the audio will definitely need some work doing to it as well. Raw camera is not captured with a perfectly mixed stereo sound.

Instead, it’ll have a number Of mono audio blogs anywhere between two to 10 or maybe more, Each audio blog captures different audio sources with different microphones. For example, interview Subjects, speaking on camera will have that old. Microphone which will feed into one of the audio blogs Another blog may have a Camera-Mounted microphone on it to capture the general sound of a space, also known as a scratch mic The audio from the Scratch mic is only used when capturing general shots or cutaways.

So if you’re editing an interview or if the sound is too echo-y, try and identify the Scratch mic and turn it off Editing with raw footage, Editing raw footage. Yourself is a guaranteed way to put your computer through its paces. Our edit suites are of the highest spec and we’re constantly upgrading them. So if you’re thinking of Using an old Windows, XP laptop as your edit station, you Might want to think again If you’re going to be editing raw footage, you will need to have a Dedicated edit computer or at the very least A high spec, PC or Mac You’ll need lots of hard drive.

Space too, As roughly one minute of raw footage is the equivalent of one Gigabyte of hard drive space To put that into context. It’s about the same size as 2,000 Instagram photos, But if you don’t have a Fast computer to work with there is a solution. Most editing applications will allow you to convert the raw Footage into smaller files that put less pressure on Your computer processor, Known as proxy files, these Are temporary low-resolution versions of your raw footage? That you can, edit with Because they’re smaller in size, they put less strain on your computer.

Then when the edit is complete. With these proxy files, you can easily re-link them. Back to the original raw footage in the edit software and export Your edits in full quality, It’s a huge time-saver Being able to work with raw footage, gives you the freedom to reuse. Your footage from a shoot and get more mileage from your articles If you’re filming an event And want to get a bunch of testimonials to use in the future having access to the raw Footage can be a great benefit, But it can take a lot of time for someone with no editing experience.

To work with raw footage, So the perceived savings Of using someone in-house rather than a professional, isn’t always cost or time effective. However, we often edit with raw footage provided by either other Production companies stock footage agencies, Or even nonprofessionals, Whatever the footage we work, With we always turn them into perfect edits that Our clients are happy with The more handy tips on how to get the best out of your corporate article project subscribe to us on YouTube.

Or find us on social media


Videos are truly an awesome way to get the point across. Any type of content from your business is important!