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What Is Raw Footage? | Corporate Production

We produce hundreds of articles a year and an increasing number of our clients have been asking for the raw Camera footage, after a project, This is quite common. If we’re Working with a design agency, who has article editing Capabilities in-house or a large organization with An internal marketing team, But it takes more than Just dragging a few clips around a computer to turn raw footage into a polished, professional edit Working with raw camera.

Footage for those not familiar with the technical and creative side of editing can be a battle. It’s time-consuming, confusing. Demanding and probably not the best use of your time either. So if you’ve been Landed with a hard drive full of clips from a shoot And want to know what to do: here’s a quick rundown of how to get the best out of your raw footage. What is raw camera footage? Raw footage is the Original unedited article that’s captured during filming It’s completely bare of any color grading, sound, mixing and editing, So it is literally raw from the camera Just to be clear.

The Term “ raw” also refers to an image format used by High-End cinema cameras, But let’s not get bogged Down at those kind of details, Because raw footage comes Straight out of a camera, it won’t look or sound like Anything you’re used to The colors may be slightly washed out or have a slight orange or blue tint. The sound might be echo-y or imbalanced. There’s also likely to be More footage than you expect And a lot of it might not Be usable such as gaps at the start and end of interviews or several cutaway shots.

Of exactly the same scene, Working with raw footage, Is a technical challenge, But there are things you can Do to make it work for you How to work with raw footage. Colors may appear faded or De-Saturated in raw footage, This is because the footage has not had any color correction applied, As this typically happens at the end of the editing process. And not in the camera, Once you finish an edit with raw footage, take a step back from it and take a look at the color with fresh eyes.

Look at the color balance. Is it too warm or too cold? Are the color saturated enough? Does the contrast need balancing If there’s already been A professional edit made from the footage Maybe have a look at that and see how the colors Compare to your version If you’re editing raw footage yourself, the audio will definitely need some work doing to it as well. Raw camera is not captured with a perfectly mixed stereo sound.

Instead, it’ll have a number Of mono audio blogs anywhere between two to 10 or maybe more, Each audio blog captures different audio sources with different microphones. For example, interview Subjects, speaking on camera will have that old. Microphone which will feed into one of the audio blogs Another blog may have a Camera-Mounted microphone on it to capture the general sound of a space, also known as a scratch mic The audio from the Scratch mic is only used when capturing general shots or cutaways.

So if you’re editing an interview or if the sound is too echo-y, try and identify the Scratch mic and turn it off Editing with raw footage, Editing raw footage. Yourself is a guaranteed way to put your computer through its paces. Our edit suites are of the highest spec and we’re constantly upgrading them. So if you’re thinking of Using an old Windows, XP laptop as your edit station, you Might want to think again If you’re going to be editing raw footage, you will need to have a Dedicated edit computer or at the very least A high spec, PC or Mac You’ll need lots of hard drive.

Space too, As roughly one minute of raw footage is the equivalent of one Gigabyte of hard drive space To put that into context. It’s about the same size as 2,000 Instagram photos, But if you don’t have a Fast computer to work with there is a solution. Most editing applications will allow you to convert the raw Footage into smaller files that put less pressure on Your computer processor, Known as proxy files, these Are temporary low-resolution versions of your raw footage? That you can, edit with Because they’re smaller in size, they put less strain on your computer.

Then when the edit is complete. With these proxy files, you can easily re-link them. Back to the original raw footage in the edit software and export Your edits in full quality, It’s a huge time-saver Being able to work with raw footage, gives you the freedom to reuse. Your footage from a shoot and get more mileage from your articles If you’re filming an event And want to get a bunch of testimonials to use in the future having access to the raw Footage can be a great benefit, But it can take a lot of time for someone with no editing experience.

To work with raw footage, So the perceived savings Of using someone in-house rather than a professional, isn’t always cost or time effective. However, we often edit with raw footage provided by either other Production companies stock footage agencies, Or even nonprofessionals, Whatever the footage we work, With we always turn them into perfect edits that Our clients are happy with The more handy tips on how to get the best out of your corporate article project subscribe to us on YouTube.

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Videos are truly an awesome way to get the point across. Any type of content from your business is important!

 

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