? What’s branding to you, You are your brand, I’m not here to tell you that you should make specific color choices and A certain font that represents who you are You are your brand. We are in a highly visible business that everything you do everything you say everything you represent on social Media IS your brand.
Would you agree? Yes, So what makes you stand out? That’s the one big question: I have you If you can answer that sentence. Well, I Sell real estate and I’ll put your property into the MLS. Is that your Unique value proposition anymore: NO, Okay, Where what’s your experience, your Expertise and your education, What sets you, apart from the competition? Not just Other brokerages, but other people in your office.
You are your brand You are your own business, so I want you to identify in your head the knowledge, the Experience the expertise, that’s what sets you apart and that’s how you build a brand with social media. Ok, everything that you do everything That you, post all the content you create, should be answering those three things: So start focusing on what matters most and what matters most to you and is different.
For every person Right, you have to identify what your Core values are and what you believe in For me: it’s 3 F’s -Family Fitness and Fun; Okay, if You look at my social media. Most of everything that I post has to do with My family have two kids that are four years old and nine years old and a beautiful Wife, who is in real estate, Woot Woot – I won’t call her out because she is here, she’ll get embarrassed and will yell at me later on.
OK. That’s the majority of my everything that I do because that’s who I am the Client People like people who are like them – Hey Right Part of the brand, I managed to do that using article It’s the # 1 thing that I added to my real estate business in the last 10 years. That’s made the biggest impact, and I know that every year is the year of the article every year. You Come in triple play like oh this, is it I’m going to do it this year and I swear Well, this is this should be here because I’m going to say why not you, why not do Something to make a difference, because the article is the biggest thing that you Can do to have an impact on your business, but to also grant you with your Core values, this article we do know who I am – Who I am and what I represent – and That’s how it really do business together.
So tell your story and any one of the social media platforms and your brand will follow. Thank you.
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