Tag: social media marketing strategy 2020

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Online Marketing

SOCIAL MEDIA STRATEGY CALL | NETWORK MARKETING IN 2020

Okay, so is it kind of just something you’ll implement on the real estate in the real estate side of everything? Or do you actually want to try to get this out to more people? No, I want to try to get it out to more people yeah for sure.

So, well you what you I mean. What I would highly recommend doing is is really I mean it just comes down to what you want to do. I mean everyone has a different marketing approach, especially when it comes to this type of a business which is word-of-mouth and in simply networking. So some people just rely on building a business and in getting the product out or even building a team via word of mouth.

But today it’s it’s so so easy to run ads to attract people, but that’s right if you want to kind of take it to a whole nother level like if you want to take it to a whole nother level. That would be that would be running simple. Facebook ads targeting people who have this interest to get them to see your product like no one, not many in the industry of multi-level or network marketing or whatever you want to call it.

I love this industry. First of all, I started my entire entrepreneurship journey in this industry of network marketing and and word-of-mouth, so I’m very familiar with this type of industry, but very few actually run ads most just try to recruit friends and family or just word of mouth. So I just truly believe from a marketing standpoint where we’re at today with social media marketing, it’s so easy to get this product in front of thousands of people while you’re literally sleeping right.

You know, but but again that that’s for someone, that’s really looking to take it to the next level, that’s for someone that actually wants to invest and and and has a budget to even run a Facebook ad. You know, but then the very first ad what I reached out to you yesterday on is definitely the first ad needs to be that, like ad, no matter what that has to be, there has to be a comma in that number as soon as possible, and then, After that, you know we can always talk in the future.

If you have, you know even more budget to start actually selling the product. First is just the the the the social proof and the credibility of the page. You know coming here and seen eleven hundred likes versus 117. It’s that social proof, that’s step one and then after that is just yeah taking taking adds to a whole other level by actually selling the product. You know so I just don’t know how deep you are into this and how how because I mean again it could be simple.

It can be super super simple, but it does take some kind of budget. You know to run any type of ad right right. No, I don’t have a problem with that. You know so I would like to take it to the next level. Do you have what’s your wet? Actually, okay? So here’s your website right here, so this website what would be necessary, which most company websites do not allow. You to do is install your Facebook pixel.

That’s that’s number one and you may not know what a pixel is just perfect, perfect, so you’re very familiar. So the only thing that these companies don’t do is they don’t allow you to install the pixel on the on the website that they provide for you. So that’s that’s. When you’ll have to come up with a different webpage to get people to so you can run Facebook ads, and so you can really take it to the next level because you wouldn’t.

I would not at all advise you to run a Facebook ad to this website. Right here, okay and it’s a beautiful website, but that’s number one: that’s the problem, it’s too beautiful, and so, if I run an ad and and people are seen an ad see, here’s let me go back you when it comes to ads and it’s it’s very. It’s 100 percent the same with real estate in real estate. This would be a post on one single listing and when I click on that, I go to a web page where I can enter my name, my name and number, because I’m interested in that one specific listing there right why we wouldn’t run an ad to a Website like this is because a moment like we’re, for example, if we were promoting this exact product right here, we’re running an ad – are literally pain to get people to see it or pain, to get people to click it, and so the problem with the website is The fact that when I click it, I’m on the website and all of a sudden there’s a million things that I’m going to go, look at a million things and before you know it, I don’t end up buying anything because it’s overwhelming I might bookmark it.

I might come back to it later, but I paid to get that person to click and I and I paid to get this product exposed. But again the moment they come over here they saw a million other products and that’s what’s overwhelming, because we only have a short attention span and that’s how it is with marketing as well. You have a consumers, have a very short attention span, so I need to put one product and from their face, I need to get them to click it.

They go to a website. They see that one single product and they purchase. So when it comes to physical products like this, like, for example, if I can run an ad – and it takes me straight here – so this image would be this over here – I click on it. I come here, there’s only one product, there’s, nothing else to click on. I don’t see any of this stuff, I see add to bag checkout. That’s how you run ads when it comes to physical products when it comes to anything when it comes to a listing whatever it’s it’s taken, the click to one single product versus a website right, so so that that’s what you would have to do in this case Is you would have to have a single web page which the company they don’t provide that you’d have to get a third party software which there’s a ton of them out there I mean I use, I use one for sure for landing pages.

That’s what you need! You we need a landing page, ok, where it’s a one: it’s not a web site, it’s a web page and and again it’s promoting that one product and and it’s getting people to this one page to get them to click the one button and by that single Product you know so so that that that would be more for for marketing different products. So what I would do is, I would maybe go through this and see which one is your highest margin, where you make the most on any of these products and then and then simply take that one product and run ads on that or E or or it’s Either it’s either you’re going to do that, because you’re not going to run ads on the entire website.

That’s not going to happen at all! You don’t want to do that at all at all at all you’ll waste, your money. So it’s all about running an ad for one single product in this case or running an ad to get people familiar with the company and exposed to actually building a team with you all right. So so those are two different ad angles and those are the only two. Those are the best two: either we’re going to sell one single product and the profit margin is going to justify what we’re going to spend in advertising or I’m going to run ads to get people on my team and and as I build a team that income That residual income can obviously build from there, but, but today again, as I mentioned, it’s all here – it’s a it’s a it’s a simple Facebook ad.

It’s either that I’m going to explode, because your company has a ton of articles promotional articles showing how amazing the company is right, recruiting articles, they already have those types of articles. If you started running ads to get people to click on the article and come straight to your signup page, to sign up, that could be very powerful, and I and and I just from a marketing perspective – I truly believe that’s where we should be today, where 99 % of people that are in the industry, not only just in this company but in the industry as a whole, cuz, it’s a huge industry, so many different Amway’s Herbalife.

This industry has been around forever. Ninety nine percent still recruit their friends and family when trying to build a team right right so and that’s how you probably got exposed a probably friend of yours, you know a couple years ago expose you to it, because that’s that’s the most powerful way word-of-mouth, but At the same time, people are kind of sick and tired of that, and if we can leverage a simple ad to get that exposure, why not especially someone like you that’s build in a real estate business and you don’t even have all the time in the world.

Anyways right, so your time is very limited, so to run an ad and leveraged an ad to get people to expose to the company and and in hopes, though, that build a team with you. That could be simple and that could be powerful. And it’s not that. It’s it’s not that expensive at all at all at all. You know, but then again that’s that’s. If you’re looking to build the team, but it’s either, it’s either grab a handful of articles that I know the company already has like.

If I go to the YouTube blog, there’s, probably a ton of articles on their YouTube blog yeah amazing articles, promotional articles showing how amazing the company is their recruiting type articles which which you can easily use to run it to run ads on. Let me let me let me go to their to their corporate YouTube blog yeah, this one right here, 31 thousand subscribers. This is their main blog. All of these articles again, whether it’s a article on the company and and and and and it’s a promotional article to try to get people involved, or it’s a article on the product and and and now we’re running ads on the product.

That can be simple. Like all these articles are already done, these are professional articles that I can easily download upload to your Facebook page and run ads on. Like that, that’s powerful! That’s super simple! That’s super powerful! However. I wouldn’t be taken over this website. I’d be taking them to one web page where I can capture the lead or I can keep their attention on this one specific product and get them to buy that way you know so so.

For example, if I was running an ad, I would run up to this one single product when they purchase and they enter their name, their their credit card number and they actually purchase. Then they can go to the website and see all the products, but that’s okay. They already bought the product, all right, you know and again that’s the only strategy because I’m running an ad for it. You know I want to keep the ad very, very narrow and very targeted and very straight to the point on one single product.

So there’s just two angles: you can go either we’re going to you know, run ads on promoting and in in recruiting or run ads on on products back to be super powerful as well, but again step one. I would say just take that number up like your next dollar needs to go in into into exposing this to a few thousand more people where I, because you’re going to click, invite and and that’s probably as high as you’re going to get and then and then Now it’s just it’s just coming out of Facebook ad, so I think that should be step one step, one take that light count up and then and then we can definitely start.

What I would do is I would I would if I were you, I would go to the website and just look at the Commission’s and say: okay, which product do I make the most amount of money on and in in and and and would it make sense If I actually ran ads on that one product, because you could you could look at all these products and let’s say you do make a you know, I don’t know a twenty dollar Commission or twenty five dollar Commission.

Whatever. Maybe let’s say let’s say on any of these products, let’s say: let’s say on one of them: you make a Tony dollar Commission. If that’s the commission twenty dollars, it might not seem like a lot, but once we once you sell a few of them per day. It definitely adds up. It definitely adds up right example. The way I would start looking at it is, what’s my profit margin, what’s the highest margin, I want to run an ad on that one single product and if my profit margin is twenty bucks, that means that I can spend up to twenty dollars per day before I break even so if I can spend twenty bucks a day and sell at least one I break even and that’s how you want to look at it.

You want to look at it. What’s my profit margin, because whatever that is, I can afford to spend that much per day as long as I’m getting a sell as long as I’m getting one cell per day and the way you know this can possibly work is where you’re selling you know, five. Six, seven eight of them a day right at that at that same budget, you know you can spend twenty bucks a day and start selling ten of them a day, and so, although they’re there’s a million different products here, if you literally took the highest profit margin, One – and it was one and let’s just say that was under let’s just say that was hmm something under wedding.

Let’s say: let’s say we come to the gift guide and we go under the wedding category and we start running rent. Let’s just say: let’s just say this one right here, fifty bucks, you start running, you start running ads two for that one single targeting everyone who has an interest in weddings, so at 50 bucks. I don’t know exactly what your commission is – maybe maybe maybe 10 bucks. 15 bucks, but whatever it is, that’s how you would want to look at it is what’s the highest profit margin and let me run an ad on that one single product, because I’m telling you, although the website, has a million different products, if you came out the Gates and started selling 10 15 20 of these per day.

I’r here to tell you right now, and I don’t even know the company, but I know of the industry, I’m here to tell you right now that known and the companies even doing that right. Not even one single person out of tens of thousands that are in the company, not one single person is selling a crapload of one single product per day, right you’re, not not in any company. So when you can really take today’s marketing, which is social media marketing, you could take today’s Facebook advertising and leverage that, and do that, oh, my gosh, you can crush it.

You can crush it. You can crush it. So I’m just kind of planting seeds with you. I don’t like you to do this exactly right now. I want you to do your research. I want you to kind of see which look this one right here, 150 bucks. Your Commission has to be at least something I mean yeah. I know maybe 30 bucks. 30 bucks, so if that was the case, I’m telling you right now: aimée $ 30. If you were spending $ 30 per day and we were selling at least one at least you’re breaking even but at the same time I truly believe at 30 dollars a day.

You’d be selling several of those right, you’d be selling several of those, so be in no time when you’re at a hundred bucks a day and your closing escrow. So you know right where that’s just running behind the scenes, while you’re doing your real estate deals. You know so this 150 that that could be powerful. You know you target everyone who has an interest in wedding in weddings, everyone who’s getting married.

You know, Facebook has all that data like. I could target people if I was a wedding gown, you know manufacturer or if I was a wedding, gown retail store. I can literally target women who are getting married this summer right, like it’s, absolutely crazy, and so this right here man, that’s what you could do with that. But again it wouldn’t go straight to this one page. It would go to a web page, not a website.

So it would be a completely different page, which will now have which you, which you would have to budget for that as well. Now you got to have a completely separate web page. Well, it could it go in with my clickfunnels, oh yeah, oh yeah, for sure for sure I use a different one. I use cartridge only because it comes with the email autoresponder as well subscription with clickfunnels so you’re spending.

What are you spending 300 a month with it yeah? Oh man, Amy. You need to get on the one that I’m that I’m using it’s $ 97 a month for everything. Oh really, I left click funnels. In fact, I made a article over here on my youtube blog, I’m over here, building a YouTube blog, but I made a article back in 2018 as I was leaving click funnels to sign up with with this new software. Only because this new software has has multiple tools all for the same price.

Only because I need I need. First of all, when it comes to running ads, you need the landing page. You need an email autoresponder and in your case, with real estate, you want some type of online calendar, so as people are coming to your landing page, if you’re running an ad on a listing, they’re inquiring on your landing page they’re entering their name and email because They want more information.

Your email autoresponder sends out more information, but in your email, autoresponder there’s also a link for your calendar, so it’s mainly those 3 software’s in one for the same price, and so I literally yeah I’ve been on this new software for four four. Two years now – and it’s just it just saves me a ton of money. That’s all saves me driving I’ll, send you a link I’ll, send you a link and there’s a 14-day trial, just compare it like if you’re already using.

Actually, I’m in the hundred I just signed up for the 30 day challenge to learn how to build a funnel gotcha, gotcha, okay, so if you’ve already paid for that part, what was like a hundred bucks yeah yeah? So if you did that, then then go through it just so you know it, but at the same time you’re you’re spending way more money than you need to way more money that extra 200 a month so you’re spending 300.

On that, I’m telling you come over here and spend 97 for way more, that extra 200 a month needs to be your Facebook ad budget, or I bottom line bottom line bottom line. That extra 200 needs to be a Facebook ad budget and you would crush it. You’d crush it with real estate at a 200, our monthly budget, or you crush it with this, with with a 200 month budget. So, and that’s just with me, teaching how to do it like I’d, be open to you know, just teach how to run these simple ads, right, hey, but well, we’ll definitely get their work out.

Work out the products. Look at all these different products and see which one you make the most on: ok and then yeah. We build a page around that one product and just crush it with that one product and ask people buy that one product now they’re on your email list. Now you can email them this website that has a million more right. That right. There is simple, Amy super powerful and super simple, and I’m super excited be talking about this with you, because I just have a completely different view on it and how you can really go to the top quick, because yeah network marketing has been around forever, but internet Marketing, not many hasn’t even taken advantage of yet you know social media marketing.

So what what we should do first, is: let’s: let’s take that light count it what’s our budget for the like, let’s run one Facebook ad I’ll run it for you, you just pay for it. Just let me know what your budget is. What can that need to be? It could be whatever I mean you could like, for example, for every for every for every. Let’s call it a hundred bucks for every ninety-nine dollars for every $ 100.

That’s about right, yeah! That’s still the same, so those numbers are still the same. That’s how much we can always get no matter what so either we go up a thousand. We go so it’s a one-time added, I’m not going to want you to run it all. The time like, let’s run this one time, take it up as high as we need to and then we shut it off, and then we talk again on which product we want to start running.

Okay, you know so I just think you have a ton of potential because well, let’s go ahead and do the do the hundred, so we can get it up over a thousand okay perfect. So all I need you to do is just go to your. Are you actually you’re on your iPad right? Can you get to your business page can go to Facebook, yeah, okay, go to your go to your business page! Really! Quick and all I’m going to do is just request access to the page.

So I can start the ad tonight. Okay, where do I go wirdy? Where do I say or you gain us for access? Okay? So you should either get a notification here in four seconds, or do you see settings at the top so in the top right hand corner of that page? Okay, perfect! So then, if you don’t receive a notification right now, okay, I just got it perfect. So just follow that through it’s going to ask you for your password and that’s it oh gosh yeah, I know most of us don’t know it so sensi is it.

Is it mainly scented candles candles or it’s not candles? It’s wax like wax wax wax wax. So it’s the warmer, so it’s the warmers, but they also have cleaning products at products. I love it. I love it Amy, I’m going to have my wife buy a few products off for you tonight, yeah really cool oils, pods laundry. I bet this line. Diffuser, the diffuser is a big thing right now: the diffuser diffuser diffuser diffuser diffuser words that act.

It’s the mini diffuser. If you type in the search yeah right there, where you just were buying diffusers or pods. Oh got. You got you, okay, yeah man. If I am diffuser mini fan fuser, I never even heard of a mini fender. What is a mini? It’s perfect for the office, your car or anywhere there’s a USB port in just wow, and it just gives off a fragrance right. That’s amazing, yeah! It smells really cool really good.

So are these? Are these like sense and fragrance is supposed to be like healthy for you or there, it’s just a random scent. It’s just it’s just something that smells good. Well, they’re, not you know they don’t burn like the waxes and stuff. If you put your finger in it, they don’t burn, and so but they’re not like they. We do have some essential oils and stuff as well, for the regular diffusers really cool.

Well, I did. I just give it to you: let’s refresh okay, perfect, yes, so now I have access all start that at tonight and then just give me whatever card. I can use to run it either business page I can check. Is it have you changed it at all? Recently, no okay, so I should still have that same one. Then. Yes, I’ll message, you the last four digits and just confirm if that’s the right one, okay, perfect, yeah and then I’ll start that tonight and do you have any any like images like I can.

I can for sure, run it on this image right here, but if you just actually, this is a beautiful image right here. Can I run it on this on this image? Should I run it? Okay, I’m going to grab this image. I will email you a asana I’ll, send you a snapshot later on of the ad and I’m going to use this similar. Okay, that’s a perfect image, perfume, it so I’ll email you later on once we’re alive and then we’ll go from there.

Okay, perfect cool! Okay me talk to you soon, thanks David thanks, bye, bye, bye,

A 2019 traffic generation tool >> Traffic Trapper 2.0

 

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Online Marketing

How To Start Social Media Marketing (SMMA) As A Beginner In 2020 – STEP BY STEP

I often referred to myself as like the guinea pig, so I test things out see what wakes myself and then, basically I passed it on to you guys or to those that are in my coaching program. So, as you can see here on this virtual whiteboard fun fact that has actually got a real whiteboard, any more used to have one in the office, but don’t actually have one at home. So that’s why we’re using this virtual whiteboard for now, but as you can see, we’ve got four pillars if you will – and these are basically the four pillars of social media marketing.

So what I like to do, when I have a business model or a funnel or a flow or anything that I want to map out, I always try and break it down into its simplest form. I try and keep it as simple as possible. You know I see all these gurus trying to make this sound, extremely complex. It just to confuse you and to source to try and impress you with their knowledge and skills, but to be fair. Social media marketing is extremely simple.

It’s just a service based business model where you offer your services to clients in exchange for a monthly retainer. So, as you can see, these are the four pillars of social media marketing and the first pillar is obviously outreach, so you need to be reaching out to businesses to see if they actually need your help. Let me just quickly erase that and go for a black font where they change that here we go, so I think it’s black now, no, it’s still great okay, fair enough, the others.

They were great for nothing so for outreach, so the first pillar of social media marketing is reaching out outreach. You need to be reaching out to a bunch of businesses. You know again we’ll get into the niche pic and etc in in a later stage of this article, but the first pillar. The first thing you need to do before anything else is to reach out to businesses and see a lot of people getting stuck with this.

Where they build the website, they are unsure about what to do, because they don’t know how to get results for clients, etc and obviously guys I just just focus on the outreach first and all the rest will fall into place and i’ve done the exact same. You know i’ve made this exact mistake myself when I first started out in 2016, I got into what I like to call the website mentality. Where okay, you know, I decided.

Okay, I want to start social media marketing. So the first thing I did was I googled how to build a website, because I thought, okay, if I am an agency, I need this. This no fancy looking website, but I did not know how to build a website and I didn’t have the money at the time to you get someone else to build the website, because I actually spends all my money on online courses. So I spent the first month, you know basically trying to figure out how to build a website with WordPress, I readed all the articles on YouTube, etc.

Finally, built a website after like a month of trying to figure it all out, and then I saw this YouTube article of a guy that had a lead magnet. I had no idea what a lead magnet was at the time, so again went back into discovery. Mode starts looking into lead magnets, then I, I listened, wrote out an entire book on like the 10 steps that businesses go wrong or make same mistakes that businesses make with social media marketing.

So once I he book, then I tried to figure out how to actually sell it as a lead magnet and before I knew I was like three four months down the line and not a single business was reached out soup. Not a signal single message was since to potential clients, so if you are starting out, the first thing you need to do is outreach. Okay, again, like I said we will get into how to do that, how to pick an easy touch in a late stage of the article, but you want to start with the four pillars here.

So the first pillar is outreach. The second pillar is sales okay. So you reach out to a business and in the second pillar, is you need to sell that business on your service, the great or the easy way to do? This is, unless you ask them, okay: where are you now? Where do you want to be, and if you think that the service that you are offering can take them from A to B, then you offer your service. Then we’ve got project management, which is, let’s see what it says.

You know you are managing the project, so each individual clients is or can be seen as an individual project, and you need to manage that. So you need to make sure that the clients is happy that he is getting reports every now and again or updates. Every now and again that, basically all of the demands calls on quotes of the clients, rbms KPIs are being hit, and so on and so forth and in the last pillar is project development, and that is actually you getting the results for the clients so actually Brewin.

The Facebook Ads, if that is what you’re offering actually building the website, is that if that’s what you’re offering actually posted on the social again, if that is what you are offering okay, so this is SR MA in its simplest form: outreach sales project, management’s project developments; Okay, now I have said that this will be you you know before while explaining this, but that does not necessarily mean that you need to be doing every single one of these pillars.

So, for example, with outreach you can have appointment status. Let me just see if I can actually change this column out. No still gray still can’t figure out how to change it. I’ve got something to do with something here. I better go. That’s black so I’ll quickly erase this on the eraser there we go okay, so I said you can get appointments setters to set appointments for you. You can find data miners that will find email addresses for you.

You can even run Facebook Ads to generate meetings, etc. You know there are so many ways of doing outreach that does not necessary need to be you manually reaching out these businesses. Okay same goes for sales. You can get a hi to her closer to do. You know the way for you to close the client for you and you can even just get a sales team that does it for you, and this can all be on commission basis.

So, for example, the appointment set that you can say: okay, you will get 10 % of the first month for setting the appointments. If the client actually closes, then the hi ticker closer again, you can say: okay, you get 20 %, Ricky Roe or 40 % off the first month. For example, I’m just just make it up like basically numbers out loud here, but the way my business now is set or path just got a full time employee.

That basically manages most of the front end for me, and I’m extremely grateful for that. But when you’re starting out this is something that you can look into then project management’s, which is basically managing all the clients. You know, speaking to the client, communication, etc. You can just hire a VA to do this, and this does not have to be expensive. You know you’ve got VA s for anywhere from one to three dollars an hour depending on where they are based.

You know how fluent they are and English Chamonix how much experience they’ve got and so on and so forth. So we can get a VA to do. The communication with the clients and in terms of project development – again, it’s also does depend on what sales you are offering. I am offering Facebook ads and basically a full generation etc. Bought me, you know my main core offer is Facebook Ads and I currently do this myself.

So I’m actually the one that’s running the ads in the pub on the back end, but you can also just get a media buyer to do this on your behalf and immediate, buy a good media. Buyer will be a little bit more expensive. Most media bias that I have dealt with nowadays are anywhere between 500 to 800 a month. If your media buyer is more expensive than this, they will need to be able to back that up with good results, but anyway, team 581.

German is you know the normal price for a decent media buyer now quick disclaimer with the media buyer? If, because, obviously there are a lot of people now, they start your claim to be a media buying X, base Facebook, ads experience, etc. When you are speaking to a potential media, buyer always ask to see the business manager always ask to see their portfolio and always give them analysts access to your clients and ask them to give a detailed report on what they would do.

If they. Actually, you know basic got that client off you. So if you know, if you outsource that client to the media buyer, what they will do in that situation, if you think okay, this guy is the real deal, and basically this pillar does not cost you more than 50 %, so that if this can be outsourced For less than 50 percent of the retainer then do it. If not, then I would not go for it because you know you want a healthy profit margin at the end of everything.

You know basically cause it’s your agency and you are actually build, not this agency. Okay, so that is it in terms of the four pillars: Minster weights, as I scroll down further or always think move this up there, we go tapes that have moved off, and then so these are. This is the this is literally social media marketing in its purest form the four pillars of social media marketing. So when you are starting out what I would recommend doing, because again with the mistake that I made was that I created the website, I tried to figure out how to set up a lead, magnet, and I rewrote as an e-book and stuff like that.

What I would do in your situation when starting out or if I had to start from scratch again now? What I would do is. I would create a Facebook profile. Okay, so it not a business profile, not a facebook business page not like that. Just a personal profile and on a personal profile, you’ll have a cover photo that looks professional. I would remove all tanks, show you in focus of parties and friends, etc.

So remove all the tags. Why? Because you want this to look as professional as possible, but you can also do LinkedIn if you’d rather do that. So LinkedIn is the next one board Facebook business profile for me, a facebook profile. Sorry, not a business page like that. What we’re going to do is build out a profile funnel so Facebook profile with a professional-looking image a cover photo. That explains what you do, so you can have a cover photo with text.

That says, I help Realtors get more leads for more buyers and sellers and Sesa for their state agents, or something like that. Okay and then another thing you can actually have is a featured image. Okay, so a featured image is basically what you have. On the left hand, side just on your bio and it’s just a quick image that you can upload and basically explains again what you can do for your clients, okay, so this is what you’ve got on your Facebook profile.

So the number one thing that you can do is the Facebook profile or LinkedIn profile. Okay. The second thing I want you to do is to pick a service yeah. In fact, you can actually pick two services. Okay max so pick two Max services. Why? Because we want to source a niche down what we actually offer them, we don’t want to be a jack-of-all-trades. We don’t want to offer SEO Pinterest Instagram blog posts, VA services, social media management, funnel building, etc.

Okay pick two services: why? Because it will be much much easier for you in the long run, to manage this as a business. So, yes, you might have the time now to basically take on all of these different types of services, but just think imagine if you’ve got like eight nine clients. All quests and all these different types of services you’re going to be all over the place, so just pick two services max.

So for me, if I had to start again, it would be Facebook Ads and a follow building. So I just put let’s see for an old big okay, so funnel building and Facebook ads. Those will be the two services that I would offer you can do social media management website design. It completely depends on what you want to offer on what kind of agency you want to be, but that is basically what I would choose: okay, so Facebook Ads and funnel build.

So now, we’ve got our profile set off. We’ve gotten our two services or one service. You can also just pick one service that is completely fine, so we now have our social presence. We’ve got our service now, it’s time to actually start with the first pillar, which is outreach, so we need to start reaching out to potential businesses. What I would do is, I would look into cold email outreach. Why? Because it’s just effective okay, you can reach out to the owner of any type of business.

You know, there’s the so many difference apps for little plugins. I use Hunter dot IO to basically see like, for example, this website is called AWWA, P, P calm and I should see here. We’ve got hello, I AWA P comm info at and then this is the CMO which is door Rita or door ot. I’r not sure. I pronounced that so, as you can see here, these are emails that I can use to reach out to this software and say: listen either on Facebook ads for you guys, hey so hunter dot, IO, which what you can use are with our agency.

Now the entire outreach path is automated. Slash, outsource. We’ve got this hybrid automation going on for those without in the coaching program. You guys won’t know what I mean, but for those who are just starting out start off with cold email or log into Facebook groups white, because regardless of the niche or industry, there are always Facebook groups of that initial industry. So, for example, if you’re going to reach out to spas, there are groups, Facebook groups of spa owners that are basically sharing ideas.

Okay, if you are reaching out to real realtors again, there’s Real Estate’s Facebook groups out there of Realtors. You know basis sharing ideas and you know helping each other out. So you know it’s it’s it’s true to say you know you are the average of the five people you spend most time with, so everyone that his entrepreneurial, that has their own business will want to. Basically surround themselves with other like-minded people, so people that are in the same industry and business and the same I am always trying to get in contact with successful agency owners.

You know just to pick their brains to share my knowledge and experience, but also get knowledge and experience back from them, so find Facebook groups and find the groups that they are most likely to be in okay, so you’ve got email and you’ve got Facebook groups. Okay and then the third one, which is sort of low-hanging fruits, if you will, is freelancer websites. Why? Because people that pull up job post on freelancer websites are actively looking for people like you to take on these services, so you no longer need to convince these businesses that they need facebook ads.

They need social media management, they need a new website because they already know that, and that is why they put up a job post on these freelancer websites. You know asking for someone to help them. Okay, so the one I like to use is called up.Wake and yes, there are a lot of people that have like quake courses and stuff, like that. I actually just have a free beginner course that basically explains the entire awkward business model, and if you want access to that, all you need to do well, there’s two ways of getting it.

Basically, you can subscribe to my youtube blog and click on the little bell. Icon and I actually run Facebook YouTube ads, YouTube, pre-roll ads literally a euro or two euros a day. It’s not special! I run ads to my subscriber list, so your basic and advertisements explaining how you get access to my course. You might have already seen that the advertisements or you can request access to my free lifestyle design, Facebook group.

It will be linked below it’s the same course, because I’ve gotten that question a lot. It’s the same course. The one in the Facebook group is the same course as the course that you get. If you read the advertisements but like I said it explains the entire awkward business model, how to get onto the platform, how to apply for jobs and how it’s actually get clients through up where okay. So we now understands the four pillars.

We now understand how to build a social presence, so a facebook profile, for example oil linkedin profile. We have now picked a service or two services, and we now have three methods of reaching out to potential business owners or with a freelancer website, no.2 on our potential business to potential clients and then with the freelancer websites. We’ve actually found a client that is actively seeking your help.

Okay, now before we actually wrap up this article, I want to share with you guys a basically a concept that I see a lot of all that I say guru’s frown upon because they say it’s unnecessarily. It’s not needed, but when you are starting out you list, you have nothing. Okay, and one of the main issues that I see a lot of people have when starting out is that they are hit with a question: okay, send over your portfolio.

Why? Because I’m the same, you know I’ve just told you to do. The same thing is to ask for portfolio material when you are in contact with a freelancer or something that’s going to take over the Facebook Ads. So you know you will get hit with this question. As well, you people will ask you: okay, show your portfolio what previous experience have you got so when starting out, if you have the time, I would highly recommend to offer a free trial.

Okay, now I don’t mean to do freeway from this point onwards and hope that someday someone will say, listen, I will pay you for it. What I want you to do is, for example, in those Facebook groups, you can do on email as well. If you want or freelancer or fuel instructions, if you want as well but go to these Facebook groups and explain that you are a digital marketer, that you have the knowledge and you have the work ethic.

But basically you don’t have the experience. Okay. So what you lack in experience, you basically compromise with knowledge. Okay, so you know exactly what to do. You just haven’t, got the previous experience to back it up, okay and then offer for people, so a max of four people, the opportunity to work with you in exchange. So it also mentioned that the time is less than let’s say four weeks you can say YouTube.

It can be up to you. You know two weeks one month, anything like that. So, for a limited time, you are opening doors for for business owners within the niche to work with you for free, in exchange for a testimonial article ants that you can use the busy day business manager as portfolio material okay. So you will be doing one month’s work for free and you’ll get a article testimonial and you are allowed to use their business manager to show other potential clients.

Now, there’s two reasons why I want you to do this number one, because it’s the easiest way to get a client. Why? Because it’s free okay, so there’s no risk on their path. You can let you do this and get a client’s by the end of this evening, but the main thing that I want you to learn here as well is to have to actually go through the process of onboarding the clients of experience from what it’s like to.

Actually set off the four pillars you know to actually have all of this open room and so have the agency opening its experience, what it’s like to run the ads, etc. Okay, so, yes, you will need to do this yourself. You can’t outsource it because you will be out of pocket, but this will give you the experience that no not of these courses and gurus can basically give you, because you are now tuned in yourself and the the confidence that you’re build up from.

This is priceless. Okay, because every single time you speak to a business owner from that point onwards, and they hit you with a question. You can just say: well, listen the previous clients had this and this I come back to this or I tackle this by doing this and that and then, if they say okay, well, let’s see your portfolio, you can just send them the case. Let me say: listen! This worked on for client say you are client bait.

I can do the same for you. You know sign your name with a dotted line, okay, so that is why I recommend a free trial when starting out – and yes, you know the on, if you let’s say yeah, but people that opt-in for a free trial, they will never become a paying clients, but That is not what we’re trying to achieve here. We are list. We go into part ways in a month’s time and, yes, you know domains also be some of you guys that are doing such a good job for this client that the client list she says, listen, let’s continue with this.

I want to pay you for this, but we’re not going to go into this thinking that that is going to be the outcome. Okay, the outcome is experience, portfolio material, a testimonial. So in four weeks time you will 100 % part ways and while it’s in maintenance in part way because, like I said the always going to be businesses, that will want to continue with you. But this is why I recommend the free trial, ok, experienced portfolio material and the testimony or article that you can show to the next clients.

It’s like a almost a bootcamp, if you will for social media marketing, because from that moment onwards after you finish, therefore, the four that fails clients you can go out and actually get a real clients and then, if they ask for a portfolio, you’ve got it and That way, you know you will get everything overall and sooner rather than later. Ok, so I hope you enjoyed this article hope you got some out of it.

Leave a comment down below for those of you that are starting out and have some additional questions about this or, if you want to actually you know if you want to actually have my help with all of this. I have my own coaching program where I list the safety one as a clients, and it help you build up the agency from the inside out. So I’ll show you how to get your first clients how to get results for that clients how to build out your agency automates it and scale it so that you two can live life on your own change.

What with that said, I’m going to wrap up this article here, like the article got some out of it, comment down below what you’d like to see from this blog next subscribe to the blog for more I’ll, see you all in the next article

 

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Online Marketing

How To Start Social Media Marketing (SMMA) As A Beginner In 2020 – STEP BY STEP

I often referred to myself as like the guinea pig, so I test things out see what wakes myself and then, basically I passed it on to you guys or to those that are in my coaching program. So, as you can see here on this virtual whiteboard fun fact that has actually got a real whiteboard, any more used to have one in the office, but don’t actually have one at home. So that’s why we’re using this virtual whiteboard for now, but as you can see, we’ve got four pillars if you will – and these are basically the four pillars of social media marketing.

So what I like to do, when I have a business model or a funnel or a flow or anything that I want to map out, I always try and break it down into its simplest form. I try and keep it as simple as possible. You know I see all these gurus trying to make this sound, extremely complex. It just to confuse you and to source to try and impress you with their knowledge and skills, but to be fair. Social media marketing is extremely simple.

It’s just a service based business model where you offer your services to clients in exchange for a monthly retainer. So, as you can see, these are the four pillars of social media marketing and the first pillar is obviously outreach, so you need to be reaching out to businesses to see if they actually need your help. Let me just quickly erase that and go for a black font where they change that here we go, so I think it’s black now, no, it’s still great okay, fair enough, the others.

They were great for nothing so for outreach, so the first pillar of social media marketing is reaching out outreach. You need to be reaching out to a bunch of businesses. You know again we’ll get into the niche pic and etc in in a later stage of this article, but the first pillar. The first thing you need to do before anything else is to reach out to businesses and see a lot of people getting stuck with this.

Where they build the website, they are unsure about what to do, because they don’t know how to get results for clients, etc and obviously guys I just just focus on the outreach first and all the rest will fall into place and i’ve done the exact same. You know i’ve made this exact mistake myself when I first started out in 2016, I got into what I like to call the website mentality. Where okay, you know, I decided.

Okay, I want to start social media marketing. So the first thing I did was I googled how to build a website, because I thought, okay, if I am an agency, I need this. This no fancy looking website, but I did not know how to build a website and I didn’t have the money at the time to you get someone else to build the website, because I actually spends all my money on online courses. So I spent the first month, you know basically trying to figure out how to build a website with WordPress, I readed all the articles on YouTube, etc.

Finally, built a website after like a month of trying to figure it all out, and then I saw this YouTube article of a guy that had a lead magnet. I had no idea what a lead magnet was at the time, so again went back into discovery. Mode starts looking into lead magnets, then I, I listened, wrote out an entire book on like the 10 steps that businesses go wrong or make same mistakes that businesses make with social media marketing.

So once I he book, then I tried to figure out how to actually sell it as a lead magnet and before I knew I was like three four months down the line and not a single business was reached out soup. Not a signal single message was since to potential clients, so if you are starting out, the first thing you need to do is outreach. Okay, again, like I said we will get into how to do that, how to pick an easy touch in a late stage of the article, but you want to start with the four pillars here.

So the first pillar is outreach. The second pillar is sales okay. So you reach out to a business and in the second pillar, is you need to sell that business on your service, the great or the easy way to do? This is, unless you ask them, okay: where are you now? Where do you want to be, and if you think that the service that you are offering can take them from A to B, then you offer your service. Then we’ve got project management, which is, let’s see what it says.

You know you are managing the project, so each individual clients is or can be seen as an individual project, and you need to manage that. So you need to make sure that the clients is happy that he is getting reports every now and again or updates. Every now and again that, basically all of the demands calls on quotes of the clients, rbms KPIs are being hit, and so on and so forth and in the last pillar is project development, and that is actually you getting the results for the clients so actually Brewin.

The Facebook Ads, if that is what you’re offering actually building the website, is that if that’s what you’re offering actually posted on the social again, if that is what you are offering okay, so this is SR MA in its simplest form: outreach sales project, management’s project developments; Okay, now I have said that this will be you you know before while explaining this, but that does not necessarily mean that you need to be doing every single one of these pillars.

So, for example, with outreach you can have appointment status. Let me just see if I can actually change this column out. No still gray still can’t figure out how to change it. I’ve got something to do with something here. I better go. That’s black so I’ll quickly erase this on the eraser there we go okay, so I said you can get appointments setters to set appointments for you. You can find data miners that will find email addresses for you.

You can even run Facebook Ads to generate meetings, etc. You know there are so many ways of doing outreach that does not necessary need to be you manually reaching out these businesses. Okay same goes for sales. You can get a hi to her closer to do. You know the way for you to close the client for you and you can even just get a sales team that does it for you, and this can all be on commission basis.

So, for example, the appointment set that you can say: okay, you will get 10 % of the first month for setting the appointments. If the client actually closes, then the hi ticker closer again, you can say: okay, you get 20 %, Ricky Roe or 40 % off the first month. For example, I’m just just make it up like basically numbers out loud here, but the way my business now is set or path just got a full time employee.

That basically manages most of the front end for me, and I’m extremely grateful for that. But when you’re starting out this is something that you can look into then project management’s, which is basically managing all the clients. You know, speaking to the client, communication, etc. You can just hire a VA to do this, and this does not have to be expensive. You know you’ve got VA s for anywhere from one to three dollars an hour depending on where they are based.

You know how fluent they are and English Chamonix how much experience they’ve got and so on and so forth. So we can get a VA to do. The communication with the clients and in terms of project development – again, it’s also does depend on what sales you are offering. I am offering Facebook ads and basically a full generation etc. Bought me, you know my main core offer is Facebook Ads and I currently do this myself.

So I’m actually the one that’s running the ads in the pub on the back end, but you can also just get a media buyer to do this on your behalf and immediate, buy a good media. Buyer will be a little bit more expensive. Most media bias that I have dealt with nowadays are anywhere between 500 to 800 a month. If your media buyer is more expensive than this, they will need to be able to back that up with good results, but anyway, team 581.

German is you know the normal price for a decent media buyer now quick disclaimer with the media buyer? If, because, obviously there are a lot of people now, they start your claim to be a media buying X, base Facebook, ads experience, etc. When you are speaking to a potential media, buyer always ask to see the business manager always ask to see their portfolio and always give them analysts access to your clients and ask them to give a detailed report on what they would do.

If they. Actually, you know basic got that client off you. So if you know, if you outsource that client to the media buyer, what they will do in that situation, if you think okay, this guy is the real deal, and basically this pillar does not cost you more than 50 %, so that if this can be outsourced For less than 50 percent of the retainer then do it. If not, then I would not go for it because you know you want a healthy profit margin at the end of everything.

You know basically cause it’s your agency and you are actually build, not this agency. Okay, so that is it in terms of the four pillars: Minster weights, as I scroll down further or always think move this up there, we go tapes that have moved off, and then so these are. This is the this is literally social media marketing in its purest form the four pillars of social media marketing. So when you are starting out what I would recommend doing, because again with the mistake that I made was that I created the website, I tried to figure out how to set up a lead, magnet, and I rewrote as an e-book and stuff like that.

What I would do in your situation when starting out or if I had to start from scratch again now? What I would do is. I would create a Facebook profile. Okay, so it not a business profile, not a facebook business page not like that. Just a personal profile and on a personal profile, you’ll have a cover photo that looks professional. I would remove all tanks, show you in focus of parties and friends, etc.

So remove all the tags. Why? Because you want this to look as professional as possible, but you can also do LinkedIn if you’d rather do that. So LinkedIn is the next one board Facebook business profile for me, a facebook profile. Sorry, not a business page like that. What we’re going to do is build out a profile funnel so Facebook profile with a professional-looking image a cover photo. That explains what you do, so you can have a cover photo with text.

That says, I help Realtors get more leads for more buyers and sellers and Sesa for their state agents, or something like that. Okay and then another thing you can actually have is a featured image. Okay, so a featured image is basically what you have. On the left hand, side just on your bio and it’s just a quick image that you can upload and basically explains again what you can do for your clients, okay, so this is what you’ve got on your Facebook profile.

So the number one thing that you can do is the Facebook profile or LinkedIn profile. Okay. The second thing I want you to do is to pick a service yeah. In fact, you can actually pick two services. Okay max so pick two Max services. Why? Because we want to source a niche down what we actually offer them, we don’t want to be a jack-of-all-trades. We don’t want to offer SEO Pinterest Instagram blog posts, VA services, social media management, funnel building, etc.

Okay pick two services: why? Because it will be much much easier for you in the long run, to manage this as a business. So, yes, you might have the time now to basically take on all of these different types of services, but just think imagine if you’ve got like eight nine clients. All quests and all these different types of services you’re going to be all over the place, so just pick two services max.

So for me, if I had to start again, it would be Facebook Ads and a follow building. So I just put let’s see for an old big okay, so funnel building and Facebook ads. Those will be the two services that I would offer you can do social media management website design. It completely depends on what you want to offer on what kind of agency you want to be, but that is basically what I would choose: okay, so Facebook Ads and funnel build.

So now, we’ve got our profile set off. We’ve gotten our two services or one service. You can also just pick one service that is completely fine, so we now have our social presence. We’ve got our service now, it’s time to actually start with the first pillar, which is outreach, so we need to start reaching out to potential businesses. What I would do is, I would look into cold email outreach. Why? Because it’s just effective okay, you can reach out to the owner of any type of business.

You know, there’s the so many difference apps for little plugins. I use Hunter dot IO to basically see like, for example, this website is called AWWA, P, P calm and I should see here. We’ve got hello, I AWA P comm info at and then this is the CMO which is door Rita or door ot. I’r not sure. I pronounced that so, as you can see here, these are emails that I can use to reach out to this software and say: listen either on Facebook ads for you guys, hey so hunter dot, IO, which what you can use are with our agency.

Now the entire outreach path is automated. Slash, outsource. We’ve got this hybrid automation going on for those without in the coaching program. You guys won’t know what I mean, but for those who are just starting out start off with cold email or log into Facebook groups white, because regardless of the niche or industry, there are always Facebook groups of that initial industry. So, for example, if you’re going to reach out to spas, there are groups, Facebook groups of spa owners that are basically sharing ideas.

Okay, if you are reaching out to real realtors again, there’s Real Estate’s Facebook groups out there of Realtors. You know basis sharing ideas and you know helping each other out. So you know it’s it’s it’s true to say you know you are the average of the five people you spend most time with, so everyone that his entrepreneurial, that has their own business will want to. Basically surround themselves with other like-minded people, so people that are in the same industry and business and the same I am always trying to get in contact with successful agency owners.

You know just to pick their brains to share my knowledge and experience, but also get knowledge and experience back from them, so find Facebook groups and find the groups that they are most likely to be in okay, so you’ve got email and you’ve got Facebook groups. Okay and then the third one, which is sort of low-hanging fruits, if you will, is freelancer websites. Why? Because people that pull up job post on freelancer websites are actively looking for people like you to take on these services, so you no longer need to convince these businesses that they need facebook ads.

They need social media management, they need a new website because they already know that, and that is why they put up a job post on these freelancer websites. You know asking for someone to help them. Okay, so the one I like to use is called up.Wake and yes, there are a lot of people that have like quake courses and stuff, like that. I actually just have a free beginner course that basically explains the entire awkward business model, and if you want access to that, all you need to do well, there’s two ways of getting it.

Basically, you can subscribe to my youtube blog and click on the little bell. Icon and I actually run Facebook YouTube ads, YouTube, pre-roll ads literally a euro or two euros a day. It’s not special! I run ads to my subscriber list, so your basic and advertisements explaining how you get access to my course. You might have already seen that the advertisements or you can request access to my free lifestyle design, Facebook group.

It will be linked below it’s the same course, because I’ve gotten that question a lot. It’s the same course. The one in the Facebook group is the same course as the course that you get. If you read the advertisements but like I said it explains the entire awkward business model, how to get onto the platform, how to apply for jobs and how it’s actually get clients through up where okay. So we now understands the four pillars.

We now understand how to build a social presence, so a facebook profile, for example oil linkedin profile. We have now picked a service or two services, and we now have three methods of reaching out to potential business owners or with a freelancer website, no.2 on our potential business to potential clients and then with the freelancer websites. We’ve actually found a client that is actively seeking your help.

Okay, now before we actually wrap up this article, I want to share with you guys a basically a concept that I see a lot of all that I say guru’s frown upon because they say it’s unnecessarily. It’s not needed, but when you are starting out you list, you have nothing. Okay, and one of the main issues that I see a lot of people have when starting out is that they are hit with a question: okay, send over your portfolio.

Why? Because I’m the same, you know I’ve just told you to do. The same thing is to ask for portfolio material when you are in contact with a freelancer or something that’s going to take over the Facebook Ads. So you know you will get hit with this question. As well, you people will ask you: okay, show your portfolio what previous experience have you got so when starting out, if you have the time, I would highly recommend to offer a free trial.

Okay, now I don’t mean to do freeway from this point onwards and hope that someday someone will say, listen, I will pay you for it. What I want you to do is, for example, in those Facebook groups, you can do on email as well. If you want or freelancer or fuel instructions, if you want as well but go to these Facebook groups and explain that you are a digital marketer, that you have the knowledge and you have the work ethic.

But basically you don’t have the experience. Okay. So what you lack in experience, you basically compromise with knowledge. Okay, so you know exactly what to do. You just haven’t, got the previous experience to back it up, okay and then offer for people, so a max of four people, the opportunity to work with you in exchange. So it also mentioned that the time is less than let’s say four weeks you can say YouTube.

It can be up to you. You know two weeks one month, anything like that. So, for a limited time, you are opening doors for for business owners within the niche to work with you for free, in exchange for a testimonial article ants that you can use the busy day business manager as portfolio material okay. So you will be doing one month’s work for free and you’ll get a article testimonial and you are allowed to use their business manager to show other potential clients.

Now, there’s two reasons why I want you to do this number one, because it’s the easiest way to get a client. Why? Because it’s free okay, so there’s no risk on their path. You can let you do this and get a client’s by the end of this evening, but the main thing that I want you to learn here as well is to have to actually go through the process of onboarding the clients of experience from what it’s like to.

Actually set off the four pillars you know to actually have all of this open room and so have the agency opening its experience, what it’s like to run the ads, etc. Okay, so, yes, you will need to do this yourself. You can’t outsource it because you will be out of pocket, but this will give you the experience that no not of these courses and gurus can basically give you, because you are now tuned in yourself and the the confidence that you’re build up from.

This is priceless. Okay, because every single time you speak to a business owner from that point onwards, and they hit you with a question. You can just say: well, listen the previous clients had this and this I come back to this or I tackle this by doing this and that and then, if they say okay, well, let’s see your portfolio, you can just send them the case. Let me say: listen! This worked on for client say you are client bait.

I can do the same for you. You know sign your name with a dotted line, okay, so that is why I recommend a free trial when starting out – and yes, you know the on, if you let’s say yeah, but people that opt-in for a free trial, they will never become a paying clients, but That is not what we’re trying to achieve here. We are list. We go into part ways in a month’s time and, yes, you know domains also be some of you guys that are doing such a good job for this client that the client list she says, listen, let’s continue with this.

I want to pay you for this, but we’re not going to go into this thinking that that is going to be the outcome. Okay, the outcome is experience, portfolio material, a testimonial. So in four weeks time you will 100 % part ways and while it’s in maintenance in part way because, like I said the always going to be businesses, that will want to continue with you. But this is why I recommend the free trial, ok, experienced portfolio material and the testimony or article that you can show to the next clients.

It’s like a almost a bootcamp, if you will for social media marketing, because from that moment onwards after you finish, therefore, the four that fails clients you can go out and actually get a real clients and then, if they ask for a portfolio, you’ve got it and That way, you know you will get everything overall and sooner rather than later. Ok, so I hope you enjoyed this article hope you got some out of it.

Leave a comment down below for those of you that are starting out and have some additional questions about this or, if you want to actually you know if you want to actually have my help with all of this. I have my own coaching program where I list the safety one as a clients, and it help you build up the agency from the inside out. So I’ll show you how to get your first clients how to get results for that clients how to build out your agency automates it and scale it so that you two can live life on your own change.

What with that said, I’m going to wrap up this article here, like the article got some out of it, comment down below what you’d like to see from this blog next subscribe to the blog for more I’ll, see you all in the next article

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