Do Artists NEED To Become Influencers?

I believe this is a significant shift in the market. Now Warner Music has teamed up with an agency that specializes in influencers influencers okay, so this is showing what the market is valuing, they’re valuing what influence can bring to the table.

Reason being is because, with this deal, Warner has signed on 60 top social media influencers along with 3,000 micro influencers, and not one single mention of a musician in this story. So what does this mean for? You may have been trying to gain notoriety in the industry. You may have been trying to become a popping artist make music that you think is trendy. What this is telling is that the market is valuing being able to cultivate an audience, build a community and influence their engagement and purchasing decisions.

Those things are highly valued in the industry. I mean it’s everything that an artist could truly truly want to be able to do. You want to be able to cultivate a fanbase. You want to be able to build that community and you want to be able to influence them to actually engage in your content or consume your products in your music. Ultimately, so these are things that artists can learn from an influencer.

How are they cultivating this audience? How are they building the community and what methods are they using to influence the engagement and consumption of this community? Ultimately, influencers are obtaining things that artists desire, so that leaves a lot of room for things to be learned from influencers by artist. So take note where you can outside of that. Let us know your thoughts in the comment section below.

Did you ever have a mind shift of like wow? I need to become an influencer now or do you just really kind of dismiss it in the end and just think you need to focus on the music. My personal opinion is: there’s a lot that can be learned, but definitely remain the artist that you are but see what you can incorporate from influencers. That can benefit you in the end. Beyond that, be sure to share with a friend like a subscribe.