Online Marketing

Off Page Optemization | Backlinks Analysis SEO tutorials

What we want to do in this section is actually get specific and look at specific strategies to attract backings website. I’r really the best way and the best place to start that whole process is look at what’s already working and look at your competitors that are ranking on the first page of Google, understand their link portfolio and then really replicate that at a minimum.

That’s going to put you on equal footing with them and then, if you implement some specific SEO campaigns, it’s going to put you right above them. So this is a really foundational exercise that you’re going to go through. I think it’s going to really help. You understand how they’re getting these backlinks and then that’s going to give you a ton of ideas in terms of how you can replicate them uneven, build on them great.

So the first step in this process is, we need to get the top 10 search results for your particular keywords. So this really goes back to our keyword, research, part of the course, and you will have selected the keyword that you want to target based on the criteria. We just goes there. So, let’s just imagine that it was drones was the key word that I’d picked and what we can see here is the Moz bar that gives us information on the on-page optimization, which we looked at before p domain authority and page authority.

Now what we really want to look at is using the same tool, look at the backlinks profile, so you can see for this side ranking number one. It’s got 4560 links number two. We’ve got 263 links a 27 X, 52 55, and so you can see that there’s a huge amount of links here for the top 10 results. That’s great, because it gives us a huge amount of op tune in in terms of and replicating those links. So now that we’ve got the top ten results, what we want to really do now is get all the backlinks so on the Mars bar.

What we can just do is click on this link button here and it’s going to open up a tool called open site Explorer, which again is a tool made by moss, and this is really fantastic, because it gives you an almost complete overview of all the sites That are linking to that web page. So, as you can see, there is a total of and 4560 links coming from 1374 different domains. So, as you can see, there’s a pretty long list of links here and you can even go a grenadier night and see the huge amount of links.

So, let’s just have a look at the first one on the list here and if you can remember, what’s also important to determine, is and the page Authority and the domain authority of the page. That’s linking back to the site because its authority sites that I’ve hired page in domain authority that are really going to give a lot of power to the link. So this is a fantastic link. Right here comes from Time magazine, hugely authoritative site and, let’s just have addy look at the actual link here to get a sense of what it is.

So, as we can see, it said within the content itself, which is fantastic reference as a sort of citation as we’ve seen before, and it is a follow link because we’re using our little and nofollow tool and it’s as normal. So this is really fantastic and I think this gives you a sense of maybe what’s possible in terms of your link. Building campaigns great so another back link checking to we can use is called H, reps and essentially this could give us an inside to other links, because each of these tools individually scan the internet to try and find the links to the side.

So it’s going to check a couple of different ones. Just get a sense of all the links, plus all of these tools give slightly different perspectives in terms of additional information they offer. Some charts here on HH reps are very good, so it’s good to have a look at the mall and get a couple of different perspectives. Let’s just click into links, then, for this side, and so you can see that there is a list of links here as well.

They don’t give you as many unless you you sign up, but it can be good, especially in terms of some of the more visuals, and this can be a very good tool grade. So the third and final backlink checker tool that I want us to have a look at is called majestic SEO. So again you can use this, for free and – and all you need to do is again paste in the URL and we’re going to get a big list of backings as well against some other information, quite a good presentation about anchor text.

If you remember it’s important that there’s a good distribution in terms of the anchor text that points back to your site in order for it to look natural, we can click on backlinks here. Well, they’re asking you for a register for a free account, but I want to now, but they do have quite a good list of backlinks as well, plus some other additional information that so that was really step to finding all the backlinks.

Now, step 3 is really creating a list of all those backings. Quite so now that you’ve got the backings. What you really want to do is start analyzing them and really well. Firstly, actually what you want to do is maybe copy all the links into in excel. As many as you can, then you want to start analyzing them and really the best way to do that is through the links, and you can use scene of the mods power to go to determine the authority if their follow no follow links etc.

Using the nofollow Chrome extension and generally getting a sense of how difficult would it be to replicate something like that. So something like the Martha Stewart, King, fantastic idea, but obviously that takes a lot more planning and strategy, whereas other types inning for many guest blogs and slideshares. Things like that, they can be done quicker. So rest of the process, then really is to make a list analyze and then start replicating those things.

So I think this process is just fantastic for kicking off the whole brainstorming and even getting some easy lay links and then really planning your six months edge. In terms of your SEO campaigns, you


Online Marketing

Basic SEO For Wedding Photographers

In letting more clients find your photography business, I’m Jamie from jamiedelainewatson.Com and Let’S get into basic search engine, optimization for wedding photographers right now, The first step to getting started with search Engine optimization on your blog is installing the Yoast SEO Plug-in I’m using a WordPress blog, which I highly Recommend for the functionality and availability of all their plug-ins.

If you don’t see this on the recommended page When you go to your WordPress settings and their plug-ins we’re just going to search From keyword here, Yoast SEO and you’re going to hit install now, I already have it. So that’s why mine says: Active so you’re going to hit install now, Once that’s done when you go to one of your Blog posts you’ll see it underneath your main blog post content At the end of your blog post content, you’ll See the Yoast SEO plug-in right here.

This is a really handy plug-in that allows You to set the focus keyword right here and also helps you to edit the snippet that’ll Be shown on Google when somebody searches, so this is how it will appear in Google. You Can edit that there Then they’ll also tell you an analysis of How your SEO’s doing so any problems they’ve found improvements. You can make and good Results Then the plug-in will give you either a red Light a yellow light or a green light for good, okay or bad.

You can this specific blog post, because I Haven’T worked on it yet says: “ SEO Okay” The second step to achieving a good SEO rating For your blog is to create titles that your ideal client is searching for For this wedding that took place at this specific Venue you can see that I’ve named it with the venue’s name, followed by wedding. This is a huge improvement versus naming the Blog post, Sarah and Brandon Wedding, because nobody is Googling for Sarah and Brandon’s Wedding Instead, I want to attract brides who are searching.

In Google, the name of the venue followed by wedding assumably, because they’re getting Married there and want to see examples: Let’s try this out. I’Ve opened up a new Chrome Window in incognito mode, What this means is that it’s not taking into Account any of my past history or personal preferences, and it’s not personalizing, my Google results at all, it’s all exactly as another client or another person would see.

I’Ve searched Robert H, Lee Alumni Wedding. Because that’s the title of the post – and you can see here – fourth, fifth, sixth, my Post comes up number seven based on that search result. This is an amazing way for me to market to Brides who are getting married at this venue and actually number eight, is also me from A wedding two years ago After you have your search friendly title. You’Re going to want to make sure that you have the same title right here in the permalink Because this also will help Google know that this is relevant information.

So not only is The title there it’s also here Another great title – I could add photos to The end of this, because that may be an exact search term that somebody would be using Either one You definitely don’t want just the venue name: You want to add wedding, if not wedding photos SEO tip number three is to name all of your Images in the specific blog post with the search term as well. All of these images that I’ve put into this Blog post that you can see here, they’re not called SarahandBrandon.

Jpg instead they’re Listed as RobertHLeeAlumniCentreWeddingPhotos01.Jpg You can see here, if you look into the HTML You can see all of these different images tags here. This is how I’ve named them. It’S quite easy to rename using a program. Like Photo Mechanic or Lightroom, and you can rename these really quickly and I have them All named under the venue name or the search term, The reason we name our images with the specific Venues name is: it provides another opportunity for Google to show off our photos to a client Who may be searching for the specific venue Instead of typing into the regular Google Search results.

I tested this out by clicking images and under images I’m going to search Through these are all images that Google has deemed relevant to this search term. Now I don’t see… Well. This is actually My image right here you can see Jamie Delaine Blog written there, so the third image is one Of mine and as we go down I’ll see a few more of mine here, this is also one of mine. It’S Even pulled in other weddings that aren’t at this venue because it’s been from my blog That had this wedding on it Here we start to see Sarah and Brandon’s The blog post – I was showing you so these are popping up here.

This is also one of there’s Now this is only going to increase in weeks. To come, this is a pretty new blog post. Maybe a bride would be searching for wedding. Photos on Google images, she’d click this and then she’d want to go see where this post Is and the next thing we know she arrives on my blog post here and hopefully contacts Me to book her wedding SEO tip number four is to include the name: Of the keyword you’re focusing on throughout the blog post, It’s not enough to just have it in the title: And in the permalink and in the images we can go one step further and include links.

Throughout You can see that I’ve done that here by saying “, I’d love the chance to photograph weddings at Robert H, Lee Alumni Centre,”, while linking To the venue site, I’ve also listed it here under Ceremony and Reception Venue there. You always want to make sure that this flows Naturally, you definitely don’t want to just copy and paste that link a million times. That kind of used to be the old SEO rules 10 years ago.

What you’re going to want to do is try to Fit this in naturally with what you’re saying I could have probably done even a better job. At this, a good example would be. I could go down to where there’s a reception image like Here, for example, this is the ceremony and I could say something like I love photographing. In this beautiful space at the Robert H Lee Alumni Centre and then I could link to that As well – and that would be another way of introducing my keyword into the blog post SEO tip number five – is you want to include Quality links throughout your post A really easy way to do this when we are wedding, Photographers is to link to all of the vendors involved in the day I’ve gone through here, and I have every single Vendor and a link to their website, this is showing Google that my website is quality.

And it’s also focused on directing traffic to other quality websites, and so I’ve linked All of these here These are called outbound links, you’ll also Want some inbound links, which means bouncing people around to other blog posts? You have That they may find relevant Something I maybe should have done with this Post is, I could say, “ P.S. If you want to see another wedding photographed at the UBC Alumni.

Centre,”, it’s another name for it: “ You can visit Jamie and Jason’s wedding, blog post Right here,,” and then I would link this to another wedding that I did at the Alumni Centre. And that provides another quality link to Google to show that my website is worth indexing. And bumping up in the search results, The sixth and final SEO tip is going to be Using alt tags in your images, Essentially alt tags are something that describe The image to Google, because Google doesn’t know what they’re actually looking at it’s Relying on all of this data we put in our blog post and in our images to provide quality Search results for people who are searching In WordPress if you click the edit button.

Here on the image you’ll see the alt text under alternate text written here. I’M going to write Robert H, Lee Alumni Centre. Wedding Photos: this is telling Google that this is what this image is about. Let me click update. What this means is that When I go to this image here and say you have a pin it Pinterest button, I can click, save And my alt text will automatically be imported here so anytime.

This image is shared you’ll Have that text embedded in the image through the alt text, Of course, adding alt text to 80 images? One By one, by using this, edit tool would take a long long time, so instead, what I do is I use the HTML version of this post If you’re new to HTML we’re going to click Over here to text and then I’m going to copy all of this text by going command C. But I’m Going to open up my text editor Once I have my text, editor open, I’m going To go format, make plain text so there’s no formatting and then we’re going to paste.

This This looks like a confusing amount of code. But what we’re going to look for here is alt equals two quotes, We’re going to use the find and replace and We’Re going to have alt two quotes go here, so this is what we’re finding and then what We want to replace it with What we want to replace it with. Is your keyword? Search term Anytime, you see this in the document. It’S Going to replace it with that, so we’re going to replace all and then we’re going to copy This text again and drop it back into the text editor and cover everything there Then you’re going to want to make sure that Nothing else changed in your post, which it didn’t and then you’re going to hit update.

And that’s a really quick way to update all of your alt text. I hope you enjoyed this article if you want More tips on how to find your ideal client and how to bring more work into your photography. Business you’re going to want to head to jamiedelainewatson.Com/50ideas five zero ideas and there’s over 50 ideas. For how to market your photography business and bring more clients to your awesome work, If you like this article, please give it a thumbs.

Up subscribe and comment below, and I would love to hear from you in the comments and Interact with you there. Thank you so much for reading

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