Online Marketing

Fundamentals of Marketing Basics (Part 2)

Some of the top global brands are coca-cola sony, mercedes-benz, Disney, Nestle, Toyota, McDonald’s, Microsoft, Pepsi Cola, Sergey, Oh Simon, is the former chief marketing officer for the coca-cola company and he says the whole reason for creating a brand is to get consumers to identify a number of Desirable qualities and traits with your specific product, and what he’s saying is a branders goal – is to create a relationship with your customer, so their life feels more complete because you’re in it – and I love this quote from a Chicago mutual fund manager – he says harley-davidson is Maybe the best brand name in the United States now coca-cola is a pretty good brand name, but people don’t tattoo it on their bodies, how many brands get permanently etched on people’s skin? Well, here’s a good example of how brand value can be measured.

It’s the premium! People are willing to pay to be associated with a specific brands products, for example a Mickey Mouse ball will cost you three dollars and 95 cents, whereas a jack-in-the-box ball will only cost you 99 cents and they’re often thrown in free as special promotions. But we pay more for the Mickey Mouse ball, not because it costs more to make or has a higher intrinsic value, but because we are willing to pay extra to be associated with a brand.

We love more than another and just one final term to consider now. I have a background in television news and we always talked about audience share back when there were just three big contenders among the national networks, ABC CBS and NBC, and how the pie was divided between those three was considered our market share and the concept applies to Other competitors within a given product or service category and simply answers the question: how big is your piece of the pie? So here’s a quick summary of some key marketing concepts.

There’s the marketing mix, including the facets of price product place and promotion, and the four C’s of consumer side marketing, which are cost customer value convenience. A communication important to consider, as you find your way in the 21st century marketplace and positioning and targeting answering the fundamental questions of what you have to offer and just who you’re offering it to and value proposition or the benefits of what you have to offer and Product dimensions or the different aspects of your product or service and the demographic segments you may specify in your market campaign, especially the three key segments of age, gender and income and brand value, or how affectionate people might feel towards your product or your service and market Share or simply how big is your piece of the pie and there you go.

It’s hardly a comprehensive list or analysis of the terms and concepts, but it’s a good launching point as you move ahead in your studies of marketing.

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What is BLOG? What does BLOG mean? BLOG meaning, definition & explanation

The most recent post appears first until 2009, blogs were usually the work of a single individual. Occasionally of a small group and often covered a single subject: more recently, multi author blogs labs have developed with posts written by large numbers of authors and professionally edited maps from newspapers.

Other media outlets, universities, think-tanks, advocacy groups and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other micro blogging systems helps integrate labs and single author blogs in to societal new streams. Blog can also be used as a verb, meaning to maintain or add content to a blog. The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users.

Previously, a knowledge of such technologies as HTML and ftp had been required to publish content on the web. A majority are interactive, allowing visitors to leave comments and even message, each other via graphical user interface widgets on the blogs, and it is this interactivity that distinguishes them from other static websites. In that sense, blogging can be seen as a form of social networking service.

Indeed, bloggers do not only produce content to post on their blogs, but also build social relations with their readers and other bloggers. However, there are high readership blogs, which do not allow comments. Many blogs provide commentary on a particular subject. Others function is more personal online diaries. Others function more as online brand advertising of a particular individual or company.

A typical blog combines text, images and links to other blogs, web pages and other media related to its topic. The ability of readers to leave comments in an interactive format is an important contribution to the popularity of many blogs. Most blogs are primarily textual, although some focus on art, art blogs, photographs, Fatah, blogs, articles, article blogs or vlogs, music, mp3 blogs and audio podcasts micro blogging is another type of blogging featuring, very short posts in education.

Blogs can be used as instructional resources. These blogs are referred to as zetas blogs. On the 16th of February 2011, there were over 156 million public blogs in existence. On the 20th of February 2014, there were around 172 million tumblr and 75 point. Eight million WordPress blogs in existence worldwide according to critics and other bloggers, blogger, is the most popular blogging service used.

Today, however, blogger does not offer public statistics. Technorati is 1.3 million blogs. As of February 22nd, 2014.

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What is BACKLINK? What does BACKLINK mean? BACKLINK meaning, definition & explanation

The refer to that web resource, the referent a web resource may be, for example, a website web page or web directory. A backlink is a reference comparable to a citation. The quantity and sources of backlinks for a web page are among the factors that Google’s PageRank algorithm evaluates in order to estimate how important the pages the PageRank score is.

In turn, one of the variables that Google search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers and academic journals, some other words for backlink. Our incoming link, inbound link in link in word link and citation search engines often use a number of backlinks that a website has, as one of the most important factors for determining that websites search engine, ranking popularity and importance.

Google’s description of its PageRank system, for instance, notes that Google interprets a link from page a to page B as a vote by page’ for page B. Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed link spam, where a company attempts to place as many inbound links as possible to their site, regardless of the context of the originating site. The significance of search engine rankings is pretty high and it is regarded as a crucial parameter in online business and the conversion rate of visitors to any website, particularly when it comes to online shopping websites, often employ SEO techniques to increase the number of backlinks pointing to Their website, some methods are free for use by everyone, whereas some like link baiting, require quite a bit of planning and marketing to work.

There are also paid techniques to increase the number of backlinks to a target site. For example, private blog networks can be used to purchase backlinks. There are several factors that determine the value of a backlink backlinks from authoritative sites on a given topic are highly valuable. If both sites of content geared toward the keyword topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the web page granted the backlink a backlink represents a favorable editorial vote for the receiving web page from another granting webpage.

Another important factor is the anchor text of the backlink anchor text is the descriptive labeling of the hyperlink, as it appears on a web page search engine BOTS that is spiders, crawlers, etc, examine the anchor text to evaluate how relevant it is to the content on a Web page anchor text and web page content congruence are highly weighted in search. Engine results page serve rankings of a web page with respect to any given keyword.

Query by a search engine user changes to the algorithms that produce search engine rankings can place a heightened focus on relevance to a particular topic. While some backlinks might be from sources containing highly valuable metrics, they could also be unrelated to the consumers query or interest. An example of this would be a link from a popular shoe blog with valuable metrics to a site selling vintage pencil sharpeners.

While the link appears valuable, it provides little to the consumer in terms of relevance.


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Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself, look price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand and also the relationship that they have with that brand.

A brand manager would oversee all of these things in 2001, hislop define branding as the process of creating a relationship or a connection between a company’s product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers in 2004 And 2008 capper and Keller, respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction.

Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product, see brand equity based on the aims of the established marketing strategy. Brand management enables the price of products to grow and builds loyal customers through positive associations and images, or a strong awareness of the brand brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers in Modern terms brand could be corporate product service or person.

Brand management build brand credibility and credible brands only can build brand loyalty bounce back from circumstantial crisis and can benefit from price sensitive customers. Brand orientation refers to the degree to which the organization values, brands and it’s practices are oriented towards building brand capabilities. It is a deliberate approach to working with brands, both internally and externally.

The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever tougher competitive situation on many markets. A product superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product life cycles.

The consequence is that a product related competitive advantage is soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other more enduring competitive tools such as brands. Brand management aims to create an emotional connection between products, companies and their customers, and constituents. Brand managers may try to control the brand image brand managers create strategies to convert a suspect to prospect prospect to buyer buyer to customer and customer to brand advocates.

Even though social media has changed the tactics of marketing brands, its primary goals remains the same to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread. The word about the brand through viral platforms, while still controlling the company’s own core strategic marketing goals.

Word-Of-Mouth marketing via social media falls under the category of viral marketing, which broadly describes any strategies as encourages individuals to propagate the message, thus creating the potential for exponential growth. In the messages, exposure and influence basic forms of Ness are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand, which creates exposure for the company because of this brands have become interested in exploring or using social media for commercial benefit.

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The position works closely with a chief financial officer, CFO or treasurer. A director of development is chiefly responsible for bringing in revenue streams to a non-profit grants. Donations, special events and a CFO is responsible for the fiscal management of the organization.

A CFO is rarely assigned to write grand narratives but may oversee the budget section of a grant application or a fiscal report for a grant. Some larger organizations, especially those that have large government grants, have a grants manager as well as a grant writer / Director of Development. A grants manager assists the CFO with grand reports, and/or grant related accounting. A Development Director is usually remunerated for his or her work and in best practices for nonprofit organizations, development directors earn salaries.

Commissions are still considered unethical by professional organizations such as the grant, Professionals, Association, GPA and the Association for fundraising professionals F. But the practice of commission based remuneration is growing, particularly in the current economy. The role of a development director is to develop and implement a strategic plan to raise vital funds for their organization in a cost-effective and time efficient manner.

The development directors primary responsibility, however, is to oversee fundraising rather than to actually raise money. This person may write grants research, foundations and corporations and oversee or implement other fundraising strategies, but she or he works mostly behind the scenes, establishing a structure for effective fundraising. The development director may also be responsible for additional financial responsibilities, including developing business plans or strategic plans, in collaboration with the board for the future of the organization.

The development director is usually accountable to the executive director chief operating officer or CFO. The board often offers suggestions and ideas about how to increase the fundraising, including contacts and the development director chooses how to implement these ideas to maximize inflow, while keeping outflow at a minimum and keeping donors happy a strong board often has a development. / fundraising committee makes personal donations to the nonprofit and assists with annual campaigns.

The Development Director has an outreach role in the organization and often fulfills, a public affairs role in addition to office based work, development, directors, motivate and satisfy donors, board members staff and even the press. Many directors of development assist with communications such a nonprofits annual report, development and communications, section of website, newsletters and donor databases.

The structure of a development department varies greatly. A director of development may or may not have staff reporting to him /her, depending on the size of the organization. Some large nonprofits have a development team, including a grant writer donor database, specialist grants, manager, special events, coordinator communications staff and planning giving staff. In some cases, an executive director serves as the lead grant writer of an organization, some nonprofits hire development staff on a part-time or consultant basis.

Instead of full-time averaged directors of nonprofit. Development in the United States make around 58 thousand dollars per year in the world of directors of nonprofit development. Overall cash allowance can occasionally include more than $ 6,000 from bonuses and, in some exceptional cases, $ 10,000 from profit-sharing, causing incomes to vary widely between $ 36,000 and 92 thousand dollars. Earnings for this group are mostly affected by the particular firm followed by the particular city and tenure, although about one in five lack health benefits of any kind, a fair number to enjoy medical insurance and a majority get dental coverage too.

As the title suggests, the development director is concerned with the growth of the organization. This includes staff, membership, budget company assets and all other company resources to help make the best use of them and maximize the organization’s profitability and profile.

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What is ADVERTISING? What does ADVERTISING mean? ADVERTISING meaning, definition & explanation

Usually a business‘s product or service advertising by a government in favor of its own policies is often called propaganda in Latin advert. Ear means to turn toward the purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media, including mass media such as newspapers, magazines, television, radio, outdoor advertising or direct mail or new media such as blogs, websites or text messages.

Commercial ads seek to generate increased consumption of their products or services through branding which Associates a product name or image, with certain qualities in the minds of consumers. Non-Commercial advertisers who spend money to advertise items other than a consumer product or service, include political parties. Interest groups, religious organizations and governmental agencies, nonprofit organizations may use free modes of persuasion, such as a public service announcement.

Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns. Vet word Bernays considered the founder of modern Madison Avenue advertising in 2015. The world spent an estimate of five hundred. Ninety two point: forty three billion u.S. Dollars on advertising internationally, the largest big for advertising conglomerates are Interpublic Omnicom publicist and WPP.


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Customer service is also often referred to when describing the culture of the organization. It concerns the priority and organization assigns to customer service relative to components such as product innovation and pricing.

In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process, engineering effort, customer service plays an important role in an organization’s ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement.

One good customer service experience can change the entire perception the customer holds towards the organization customer service may be provided by a person, for example, sales and service representative or by automated means. Examples of automated means are internet sites. An advantage with automated means is an increased ability to provide service 24 hours a day which can at least be a compliment to customer service by persons.

Another example of automated customer service is by touch-tone phone, which usually involves a main menu, and the use of the keypad is options that is press one for English press 2 for Spanish etc. However, in the internet era, a challenge has been to maintain and/or enhance the personal experience while making use of the efficiencies of online commerce. All online customers are literally invisible to you and you to them, so it’s easy to shortchange them emotionally, but this lack of visual and tactile presence makes it even more crucial to create a sense of personal human to human connection in the online arena.

Recently, many organizations have implemented feedback loops that allow them to capture feedback. At the point of experience, for example, National Express has invited passengers to send text messages whilst riding the bus. This has been shown to be useful as it allows companies to improve their customer service before the customer defects, thus making it far more likely that the customer will return next time.

Technology has made it increasingly easier for companies to obtain feedback from their customers. Community blogs and forums give customers the ability to give detailed explanations of both negative, as well as positive experiences with a company / organization.

Thank you for visiting my post about the video I found on Youtube. I hope it gives you a little insight into customers and how you should treat your customers. Remember, I appreciate you and what you have to offer. Check out what Allshouse Designs thinks about customer service.