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Online Marketing

The Mailchimp email campaign layout that gets the best results

Com.Au and I amber Mailchimp partner Today, I’m going to cover a very effective email campaign design, that’s simple, to create and converts First just to show that other major organizations use the same layout. Let me show you some examples. First off: let’s look at Disney. This is a recent Disney email campaign that I received I’ll just go through very quickly. What I’m seeing So I’m seeing the logo an image text button.

So typically our email doesn’t contain the full story. We give people a teaser. A few lines of text and we then have a button or a call to action that they go somewhere else, And this is what we would call a newsletter, because it’s more than one story For many organizations, just one article or one story on an email is Sufficient but let’s go back again So we’ve got here and please notice that it’s not full width either.

This email, So logo image text, button, image, text, button, image, text, button, Okay, and this is Disney a very big organization. Let’s look at Toyota, So this is Toyota. Australia sent me this this email There’s quite a bit going on, but but I’ll just show you how it’s very similar to that Disney one that we looked at in layout. So we’ve got logo and I’ll ignore this bit. So logo heading text, button image, They’ve, dropped the image down below and in the separate article I’ll cover.

Why they’ve done this and it’s a great idea? So logo header text button image and then they’ve got more than one story, so they continue with header text button image and it carries on and on and on So they just repeat what they’re doing Now: single-column it’s not even full width, but this is very typical. So the more you look at them, whether they’re, those Uber emails or whatever you receive you’ll notice, this exact layout, where it is logo, heading text, button image, But the image can be up or down, But let’s go into Mailchimp and I’ll.

Show you how to create this very quickly: You’ll notice that I’m in the campaign section or the campaign builder section of Mailchimp, So I’m going to click “, create campaign” to create an email campaign, I’m creating an email campaign, I’m creating a “, regular, campaign” and I’ll. Just name it I could call this anything. I want to and I’ll click “ begin”, I’m not going to use a template. What I’ll actually do is create this using a Mailchimp layout which works really well and then in the future.

I can just copy the campaign and it’ll retain my layout and so on. So I would of course start at the top and work my way down, but for this demo I’m going to click “, design, email” And again, I’m not going to use a saved template. I’r going to use this basic one column template So I’ve clicked on that. I’r in the email campaign builder. I would add my logo at the top. So let me build the blocks Mailchimp’s included in the layout some default blocks, but for now I’ll just show you that I can I’ll just delete the social blocks and there’s actually another horizontal line there, which I’ll just click delete to delete that So those ones we Looked at Disney Toyota logo and then typically, they had an image So logo, image text, Sorry, logo, image, heading text and then we’ll just drag and drop the button across here and there we go Now.

If we had more than one story, we would just copy that that will replicate them and that and honestly that’s the same as the Disney we saw. It really is again logo image text button, but we’ve added a header in there, which is a good idea as well So again in the future. What we can do is we would create our email email campaign, send that and in the future, we’ll just replicate it copy it, and it already has our logo.

It already has the layout and so on Nice and simple, and it’s what the organizations that are getting great results with email marketing are doing. Thank you for joining me.


 

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