I believe all of that is a load of bullshit. You see these ideas consistently fail to Generate leads for me, In fact, the more I listen to the so-called Content marketing experts, the less I’ve been able actually produce LEADS with things like Blogs and article The more “ Top 15 Ways to Get Followed” or “ 37 Ways to Get Noticed on Facebook” articles.
You and I are reading the LESS we accomplish. With social media, But it doesn’t need to be that way anymore. Yes, social marketing is exploding onto the Scene, Customers are spending all day on Facebook, Immersing themselves on LinkedIn blogs, YouTube, Google and on-and-on. That is why we are following customers:… Trying to re-capture their attention and engage them, It’s natural for us to think being on Facebook.
Is important, It feels “ right” to get the word out on your Blog.. To talk about your businesses, your products and services on LinkedIn, Following advice of “, the experts” is safe. So why should you use social media to increase The success rates of customers Or help them avoid risks.. Or solve problems. Why should you create ebooks, educational Articles and checklists that help guide customers, Or why should you use content to take customers On journeys that nurture them toward buying Well, I admit these “ better ways” are new And unusual They feel unfamiliar, But that’s why you don’t act.
You see that unfamiliar path is the reason Why you don’t act on the advice you get, It’s why you make slow progress on making Your blog sell for you, It’s why your audience isn’t growing and sales Leads aren’t flowing It’s why you keep planning on blogging in A more productive way, but the plans don’t get turned into action. It’s because you’re scared of what’s further Down the path Which is totally normal, you haven’t been There, yet Everyone is scared of the path they haven’t.
Been on yet, But I think this is why people are getting So frustrated they’re throwing hands up and saying “ forget about getting leads and sales With my blog.., it’s not possible!”. I understand that frustration, But here’s what’s really cool. I started to Make REAL progress with generating leads for my business when I got “ thrown in the deep End.”, I stopped working for 18 months to research.
And write my book.. And become a trainer. I stalled procrastinated and made mistakes. I wasn’t doing what I knew I needed to do. I was scattered and unfocused. I was spinning my wheels in the mud, But then I got a hold of the one essential Piece of the puzzle that social media gurus don’t even know about…
Content is King! Bloggers are the best! Add more content to your digital world!