Hey! What’s going on, on this article, you will learn 5 awesome help steps to become a better social media marketer in 2020. Let us begin! The first step is lead generation by gathering data. Now, how do you gather data and what is data? What’s the data that you should be gathering, let me break this down for you, your objective in using social media.
If it’s to sell, you should not be chasing followers or likes, or impressions otherwise known as vanity metrics. What you need to be doing is capturing emails, addresses and phone numbers and there’s a couple of ways that you do this one. You can set up a landing page on any type of website. So someone goes to your website and then they have to input their information.
They get something in return, whether it’s an e-book, a white paper or an exclusive article. Whatever that exclusivity is you want to make sure that someone has to opt-in first and in return you’re getting something out of it? So what happens when you set up this landing page? Well, you can then remark it through Facebook Ads or by sending any email out to potential customers. Don’t lose sight of phone numbers.
Phone numbers now become valuable for remarketing through SMS or text message marketing, there’s a platform that I personally use called super phone. So when you collect phone numbers through super phone, you can rebroadcast out and guess what you’re now bypassing the social media superhighway and you’re able to get your message in front of people directly on their cell phone. But in order to do any form of remarketing, whether it’s through email addresses or phone numbers, you need to gather data, not followers.
#2, which is text message marketing
The platform that I recommend for text message marketing is super phone. There’s an interview that I did a couple of years ago with Ryan Leslie, founder of super phone. Those are really insightful, and ever since then, I started using super phone income nation with social media. So if you have an Instagram account, you’ll see there’s a button on Instagram for you to send a text directly, Now what happens when you send a text through the account. It will then send you a text back with a landing page form.
So you see where I’m going with this? Once you fill out that landing page form, your email address is sent to whom ever owns the form. Now all the information that You need, in order to follow up. Basically, think of social media and email and SMS marketing all being married together. There’s not just one platform that you use, but you need use all of these platforms in combination with social media being the feeder source to get you the data that you need.
#3, private messaging on whatsapp and slack
Let’S face it. Social media today is noisy! Your objective use social media in a business is that you have to find ways to break through that noise and stand out! So staying along the same lines of what I said previously with collecting data. Wether it’s an email address or phone number. Think about setting up a private group on slack or whatsapp for your superfans or you’re more connected fans, Hopefully you’re using some sort of social listening tool that you can easily identify who these fans and these supporters are. Once you’ve done that then You invite them over to your own private experience by doing this, meaning by creating a group on slack or on whatsapp you’re able to bypass all the noise, all the self-promotion, all the flexing. That’s occurring every single second of the day on Instagram Facebook, Linkedin, etc.
#4, Gather Intel or set up listening feeds.
Let me break this down, for you make it really easy, let’s say I’m a public speaker. So I get paid to speak at conferences.
How am I going to find out when a conference is looking for speakers? It’s really simple. I go to Twitter and I type in call for speakers now you can save that feed and you can go back to that feed in real time at any minute of the day and you can see who’s updating the feeds. So, in my case, as a speaker as soon as I see that there’s a new call for speakers tweet, I then go and I apply speak that conference.
If you’re a real estate agent, you can set up feeds for the city that you do business in, and certain key phrases or terms like looking to buy a house in Houston or moving to Vancouver. The key is that you’re using social networks as search engines, so once you gain the Intel now, you can effectively communicate with your prospects.
#5, using Giphy.com
What I really like about Giphy is that you don’t have to have a big grandiose presence on any social network.
You just have to have the right gifs on Giphy , for people to use in their content on Facebook, Instagram or Twitter. Now, why are people using gifs? It’S really simple to spice up and add a little humor or character to their content, so provided that you have the right mix of gist. I have gifs of me doing all sorts of different animations expressions, You can also use Giffy to promote books as long as you have gifs in the Giphy library.
Anyone on these social networks has access to your content, so think about this. If you’re searching for ways to growth hack into Facebook’s, 2 billion user ecosystem 1 billion users on Instagram over 300 million users on Twitter, this is the easiest hack. Just put your content on Giphy, sit back and let others use it now.
These are 5 tips to help you become a better social media marketer in 2020. But if you notice, I didn’t tell you how to become a better marketer in YouTube or Facebook or Twitter. The reason for that is because these 5 tips can be implemented across the board on every social network or you can use them as standalone strategies as Well, thank you so much for reading this article.
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