Everyone Welcome to The Journey Today. We’Re talking about How to boost your sales, this Halloween and since today is Halloween, we’ll be, of course, talking about that. At the same time, these tips Go well for any holiday When you think of Halloween, you think of candy trick-or-treating, spooky outfits Yeah. If you ask us it’s The best smurfin’ holiday there is, But there’s a lot more To it than just that, If you’re a marketer, you can Bank on those Halloween sales – I mean Americans are looking To spend the big bucks Hey, I caught one And this year we’re Expecting 8.
4 billion dollars to be spent on just Halloween season alone, That’s billion with a B, It’s best to actually start Preparing and marketing at least two weeks in advance, That’s correct. I was in PetSmart and I saw they already have Christmas decorations up. And today is Halloween So cute, though, And to get people Excited for that holiday, you could start preparing your inventory, getting your store.
All Ready with those decorations And if you think it’s a little too soon just space it out a little bit Tease’em a little and let ‘Em know when it’s coming So the whole point: Is to be the first thing on your customer’s mind whenever That holiday rolls around Yeah you wan na be top dog. You could have a dog right now. I got that covered (, yawns ). What’S up guys So what’d, I miss A lot weenie catch up.
Okay, We’re talking about how To boost Halloween sales – Oh speaking of that Halloween sales People are wanting to buy right, Buy, buy buy. So why don’t You give them a reason to buy People want sales and deals and promotions around the holidays. Now is a great time for you to create your own promotions. Around the holidays And don’t they have More disposable income, now Yeah you’re right And another thing you Should really think about with just your sales in general, especially for those online sales, is offering some sort of free shipping? Yes, it’s going to be a little Bit in the beginning, you might have some extra Costs associated with that, but maybe put some caveats on it:,’Spend over $ 60.
‘,’Buy 4 get the 5th free’. Whatever that looks like do it right That little bit will really Push people over the edge to buy’cause people like deals; And if they have to go just a little bit further to get there they’re pretty much willing to do it, 60 % of shoppers say They’Re willing to spend more in their cart, so they can Qualify for free shipping – I know I am so much more Likely to actually check out when I’m online shopping, If the shipping is free Yeah, if it’s $ 10, I’m not about it If it’s free shipping, but the product costs 10 more dollars eh There you go Speaking of shipping.
Special delivery, Hey hey! So I’m going to talk! About the importance of investing in shareable Social media content – That’s a key word Shareable! So when it comes to your Facebook, Twitter Instagram really think about how you Can leverage the holidays? I know one of my favorite Ways is through hashtags, So it’s Halloween, so Hashtag Trick or Treat Hashtag, I did it all for the cookies Hashtag Halloween Deals On thanksgiving hashtag Go Cowboys.
Yes, I knew there was another Cowboys fan in the house: Hashtag Turkey, Coma Triptophan. That’S why you get tired, I wouldn’t know I don’t eat. Meat but hashtag tofurkey day, and that is the way to get More shareable content Piggyback off those trending hashtags with your social media, Around the holidays, Also another really great Way because it comes back to content is key. Content is king. You want to make sure to Post shareable content, so one of my favorite things: I see around the holidays is 12 tips for the 12 days of Christmas or people do supporting Local, a lot or giveaways, You talked about discount Codes, for example, Maybe a little free shipping And that’s just a way to celebrate the holidays, But I love the 12 day.
Themed stuff on instagram: That’s my favorite! Whatever you can do to Really piggyback on the holiday and not try to overpower It but play along with it the better Whether it’s the 12 days. Of whatever you want or play on Thanksgiving or Halloween kind of make your own And Twitter has a pretty Cool area called just’trending hashtags’, where You can see what’s trending, especially around holiday time, You can kind of piggyback add those conversations.
Add your two cents or your contests. Another cool way to Get your content, exciting and shareable is have a Contest or do an event I know at our work, we do Best dressed for the costume around Halloween Who’s got the best costume. Let us know in the comments below ( laughing ). You know the pizza is the best one here, No Best smurfin’ costume right here, Top dog right here. Nobody does blue. Like me, ( laughing ).
So definitely think about that. What could you do that would be really fun for your employees, Fun for you To get them jazzed and Excited and not just for the employees who are getting dressed up, but all the customers who get to tune in and they’re like give Them a little teaser article about what you’re going to dress up as Or stuff that you’re going. To do for the holidays, All right, That’s a wrap, Be sure to comment Like Subscribe And ring that bell so that You get these episodes first.
This is The Journey Pizza out.
Have you heard the term "social signal"? If not, watch the video below.