What’s up Justin What up How’s it going Living the dream, Yeah. So first thing that comes to mind and I get asked this. A lot is: where do you start when It comes to just technology, Or you know,,’cause. You say online.
What comes first Website or domain Well you’re, currently offline right as a home-based business Yeah You got ta get online and The first way to do that is with a domain name and a website. That’s your online real estate and it’s how people find you online. That’s like godaddy.Com, Or coffeeandkickflips.Com It’s how people get to you. It’s like street address right And after that you need hosting essentially think of that, as like online storage for your website, and then you need something.
To build the website Now many people aren’t web designers and they don’t want to Spend a lot of their time building a website, so there Are tons of tools out there that just help you build websites or there’s WordPress if you’re a little bit more Technically inclined, but Not me, You don’t have to go overboard. Just have a homepage Have a little bit about what you do. Maybe the services you provide Or if you’re online shop like if you’re on a Farmer’s Market – and you really wan na, bring that to life and sell your products online, then you can have a little online shop.
That’s pretty easy to Use and a contact page Yeah, so speaking of Farmer’s Market, let’s say I’m out there. You know selling some plant-based soap, Okay Or hot sauces, or both I’m in (, Emma laughs ). So once I get a domain That makes a ton of sense’cause we’re going from offline to online Then what’s next. Well, probably the next step is social and that’s kinda, where you’re the expert. Now you want to be on Your favorite platforms, Facebook, Twitter, Instagram, You also wan na – be on Business directory sites, like Yelp Google pages, Oh absolutely And claim your your listings.
Yes, Don’t let it just be open to the masses. That’s your baby right! It’s your business! Make sure you control it. Okay, so once you’re On the social media, I know that’s a big step, but it’s not where the majority Of your time is going to go, The majority of your time goes into actually creating content, so you connect with your customers right [, Justin ] Right. So can you elaborate on that The importance of engagement and connecting with potential customers Right so we’ll take the Kinda, the Farmer’s Market example that you have there.
So if I’m, what were you selling Hot sauce and what Plant-based soaps, of course Great combination. So if I — You use them after You use the hot sauce (, both laugh ), If I’m selling hot sauce and Soap at the Farmer’s Market, — Yeah – I wan na – take it online and I really wan na take it. Into social media presence, What I don’t wan na do is just Start listing off my products and saying “: Hey this Is all the cool stuff “ you can buy from me.
”? What I wan na do is basically Start opening people up to my world, the hot sauce And all natural soaps there Interesting world ( laughs ), So you do that by basically Showing what you do Like the Instagram Stories is A great way to do that, Just pop up cool I’m making a soap or I’m makin’, a hot sauce Ooh behind the scenes, Try not to get those mixed,’cause! You don’t wan na like be scrubbing with the hot sauce soap, But open up your world Talk about what you do as a Business and be relatable People buy from people, They don’t buy from companies right, [, Emma ] Yeah, And if you start to really open up who you are as a business.
Owner your day-to-day the struggles you go through, maybe just some of the cool stuff you do beyond your business itself. It really helps people connect with you and then they’re more Apt to buy it from you tell their friends about you And get a hashtag, Yes About your soap or the hot sauce. Well, my soap and my hot sauce brand # Hotsoap So that way, yeah ( laughs ). So that way, when customers Are using my products, they can use the hashtag and then –.
Yes, I can re-share that Or reTweet it right Right, over and over — And over And over And that’s helping you Create just more content, That’s called user-generated content And I know you’re an expert at this. It’s making people create posts and having your hashtag in there, and that gives you more content to post Yeah. I’m curious email Does that matter: Email marketing, Still a big thing! Should businesses do that if They’re trying to go online with their home-based business, Yes, email is super underrated and a lot of people think Of email marketing as spam, And it shouldn’t be spam, It is spam if go the same.
Approach of like saying, hey, here’s all my products, Buy buy buy, buy, buy, But you wan na really Engage the conversation Bye, bye, bye, (, Justin, laughs, ), Engage that conversation And help your people out, If you maybe say you’re Doin’, the hot sauce and all natural soap – maybe you send out recipes Of your all natural soap, Maybe try this at home with Your family or your kids Try to get different ideas and be creative about The content you give out and even if people don’t Open your actual message: that’s okay! They still see your brand each and every time they go in their inbox and that’s brand recognition Stay top of mind And it’s saying top of mind Yeah.
So with your website a great think to do to start collecting those emails. You can’t just say: hey: Sign-Up for my newsletter, Nobody cares about a newsletter. You create a lead. Generator and what that is, is just something free, That you can give them in exchange for their email address. So if I’m a hot sauce and all Natural soap, maybe I’d, say, cool sign up, enter your email. I’ll, send you 20 % discount Or enter email.
You’ll get five Recipes to do this yourself, Things like that Cool And it’s kind of an Even exchange and then because then you build that List build that list, — You’re, giving me some really good ideas. I check my email when I wake up. I check it throughout the day. I check it in the evening, So it’s — It’s with me forever Yeah. It’s still very much a blog that consumers are using And checking frequently Yes, So it’s another avenue if you will to reach that next customer or, like you said with your regulars, just stay top of mind Right, you wan na, be Where your audience is and your audience lives on social and they live in their emails All right, so that’s a Wrap on today’s episode, I wan na give a huge shout out: To my co-host, Justin Nealey ( crowd cheering ) The expert ( Justin laughing ).
I hope he helped your Home-Based business get online If you have any questions or comments, we’d love to hear from you Go ahead and share below and in the meantime, Subscribe to our blog, See ya.
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