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What’s going on guys Eric Keller’s jr. Here back at it again with another fire as article and in this specific article, we’re just going to be going over a case study of a new business that I’m launching right and if you guys want to get access to It it’ll be the links in the descriptions or there’ll be a button down below or something along those lines right, but let’s take a look right step behind a laptop boom, we’re behind a laptop now in what I’m promoting it’s, it’s it’s as this is the model.
That’s incredible right now. Basically, it has five different income streams right. So here’s one of the income streams, twelve unpaid members right, but these twelve unpaid members pay once they actually do decide to upgrade. They pay anywhere from ten to not ten anywhere from a thousand to two thousand dollars in commissions, ridiculous right and not that one. So here’s the next one, nothing right there so far, but there will be trust me for this income stream are okay ROI panel.
Nothing! There so far now lifestyle we’ve had some clicks, but no money there. So far, but last but not least, I want to show you guys one hundred and eighty three dollars and twenty cents. So guys look fifteen minutes worth of work. That’s all that I did was. I sent an email out by a Senate email and I created a youtube article and in that instance, I made one hundred and eighty three cents from twenty cents.
Now. How long did it take me to make that YouTube article, probably five minutes? How long did it take me to send out that email – probably 10 minutes, so total is worth a total amount of work? 15 minutes. I just launched this business now. I want to show you guys it’s because I’m going to be doing case studies on the on arm on the up and coming days of the progress of this new income stream. Five different income streams, guys one thing about millionaires.
This millionaires has seven income streams, plus the average millionaire has seven income streams. Now this is just one system that provides five different income streams right. So I’m going to continue to update you guys so far within less than 24 hours, 15 minutes worth of work. So far, one hundred and eighty two dollars and 20 cents now just a reversed a little bit. I remember back in the day when I literally used to be slaving away at a corporate job, and I used to be working forty hours per week.
Pounding phone calls trying to sell vacation packages, and I finally got my check and you know what it said: a hundred and seventy dollars. I was like first and foremost of what I was supposed to get paid over $ 200, that you’re giving me 170. What is this, and I asked somebody is the first time I got one of my paychecks I asked, but the free do this yeah, you have to pay taxes, I said, are you freaking kidding me so I worked 40 hours per week and I get a hundred And seventy dollar paycheck right and fast forward to today, literally 15 minutes worth of work and a hundred and eighty two dollars and 20 cents now guys.
I promise you this. This is looking like an income stream. That’s going to be probably on average about five hundred dollars per day, because the fortunes in the follow up so overtime right as I actually start to run these case studies, these incomes, these income days are going to be much bigger income days right so right now. First, 24 hours 15 minutes worth of work, 182 dollars and 20 cents right.
If you guys want to access to this, if you’ve been looking for something to promote, I’ve promoted a whole bunch of things, but people have been asking me: what are you promoting right? Now? Look, this is what I’m promoting right now, it’s this system right when you click down below it’s this system, that has five different income streams. So this is just one. I just showed you the other ones right.
There look, there’s nothing made there, but that’s the power. Imagine bar, which is promoting one income stream. I wouldn’t have made any money, but because they’re spot, if somebody decided to actually buy the fifth one which hint why I got 183 dollars with the Commission’s now moving forward. Some of these other ones are going to start producing income and I’m going to update you guys, if you guys, want access click click down below and for anybody who invests into the higher ticket packages.
Now, I’m being very transparent with you, there’s some things that you can invest into that are $ 1,000 plus, if you do send me your receipt and because you’ve invested into that I’ll, give you my course, which is $ 1,000. 999 997 dollars. My affiliate marketing course. I would give it to you absolutely free if you invest into higher ticket packages right. So that being said, that’s a little case study.
I just wanted to update you guys if you aren’t already if this is on youtube, go and hit the subscribe button hit that like button, and I just want to show you how the power of passive income literally 15 minutes with work one hundred and eighty dollars. I used to work 40 hours per week now it’s not the most amount of money ever, but it’s only going to get bigger. It’s only going to get better, and this is something that can finally allow you guys to get freedom right.
The freedom you’ve been looking. Imagine it an extra two hundred dollars per day. What would that do for your life too much right? I know it’s going to do something crazy for me. So with that being said, you guys want access click below appreciate. You guys update you guys, on future case studies as ours, your boy, Eric, yellow stream. You check it out.
Ohio understands that small business owners wear multiple hats for managing daily operations to hiring new employees, which is why Ohio offers resources like the small business development centers to help them reach their full potential.
The Small Business Development Center is a nonprofit organization providing business counseling and assistance to individuals that are either starting their business or growing and expanding their business. Those who represent Ohio, small business development centers understand that, while business owners are experts in their field, they may not be trained to navigate the complex business world. What they need guidance on business requirements will keep your requirements lender requirements.
What investors are expecting and really the business issues around that activity? That is exactly how Lisa and Zach hurt got involved with the Ohio SBDC. They had a dream to open a Mexican restaurant in downtown Akron, but that’s about all we had. We didn’t have, you know really any details on a business plan, yet didn’t have any idea how to figure out financials or how to get where we wanted to be to actually open.
They were referred to the Ohio SBDC, who helped them break down the business details and turn a lifelong dream into reality. We went to him with our dia and he taught us how to take that idea. You know I couldn’t concentrate it put it on paper and then shop that around to your butt, just investors to banks, that kind of stuff from there Nueva was born and was so successful. They were able to expand, create jobs and open an additional location in downtown Cleveland right.
Beside the Rock and Roll Hall of Fame ohayo not only helps entrepreneurs grow, they also help those who need support in keeping their doors open. We got to a very rough start here. We were saying about filing bankruptcy. During the recession, complete laundering service ran into difficult times, and owner raised a mad. New changes were needed to save the business. In most small businesses, mind he was doing great.
He had almost doubled sales, but unfortunately, expenses were more than doubling. So with that analysis, they are then able to make much better decisions going forward. Ohio SBDCs also support individuals looking to expand their business. People like Christina Clark. She cooked up the Westbrooks cannery in her own home, but needed help when it was time to grow beyond those four walls. The Small Business Development Center helped me to grow.
By helping me develop my business plan. We had about nine different products for sale and then, ultimately, now we’re almost to 90 there’s so many different facets to running a business and that’s where we can help and ease the pain so to speak so that be able to thrive. West works. Cannery was able to move out of their home kitchen and increase sales and store distributions, while spicing up new recipes in downtown Canton, whether you’re, starting or growing, a business Ohio is here to help offering a range of no-cost business services to help entrepreneurs grow their business.
Beyond their dreams, I believe that any size, small business would be able to benefit from the opportunities and the advice from the SBDC and I’ve taught everybody. I ever met that know. If you got people, if you own a small business you’re having trouble with you know, but in the financial part of it, you need you need to call the people on the Small Business Development Center. It’s a free service to help you out.
So I always tell people just start there, because they’re going to guide you right where you need to be Ohio, SBDCs helped thousands of small businesses each year with over 20 locations across the state. An advisor is always available to help so contact your local SBDC. Today,
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When I get here, I got about 10 volt minutes to go set off on me. I got something I want to show you, the guy. That makes my t-shirts. I got to make me as a magnetic signs. I got one on the door on each side, so they got one on the back. Okay stand by weasley. We have any action today. 103. I just got my first knife: got: carries it only side like Daniel Boone? Your arm is stainless now a timber, wolf and crafts it in where you think, Charlie you, you got a big package in the mail today.
I had no idea what it was, but once I opened it up, I knew, of course, what it was. But then I remembered light came on said: oh yeah. I remember something about this check this ticket out right here, you’re, going to like it figure how to get it open again came from Baltimore Maryland. Now, that’s a sister, that’s the breadbasket. I know what that is. Like the stores have it’s got it trimmed down, it’s got noodles on the side of it got a handle and a string to pull with.
I don’t know what that is photo. I guess it’s too I’m going to have to ask what that is. It’s a dog, leash or cat leash dog. I would think with a stainless steel I’ll boat, maybe former scoop mmm, but it’s got a clam wire on top of that rubber coated. I call aquaculture wire and that’s a taquito right there taquito, I’m telling you find Akita. Thank you, mrs. Scott. Your gentleman and a scholar Wow I’ll, have to give that a try here, adesso damn we never stopped.
Lord i’m waiting for report now from Kenny, I mean from Danny and Kenny. They went to the land. I think they went to the land. Another this morning, the crack of dawn like it’s six o’clock, but I haven’t heard anything yet, maybe some of my computer one again, I’m we just got back from this week as you’ll see night gig, one meter knife, that’s bleak, bleak, on a yellow and bleak on The knives but Saturday is coming and friday is coming, and I think i’m going to go to right now me and Jack.
We take a walk in the afternoon and Jackie ain’t been to the beach in a couple couple three weeks we want me. We walked on the beach yesterday, but not what our detector, so I think me and Jack are going to take our boat detectives spent in. If you miss just to get in our daily exercise and see how that goes, plus it is a nice day. As you can see, it’s a little breezy for working in the water anyplace puts a nice 70s kind of day.
Grass is all cut. I, like it stand by thanks again Scott. I see you later buddy. I didn’t go far enough into the piece of paper. I thought that was just a scene, a piece of note saying thank you, but inside underneath all that as the directions so speak. This is why I designed the float: if load is non-magnetic, one the float is lightweight to the float. Could save your life if needed? I like that part float can be to float, can carry your scoop winning d Porter, not pretty cool, pretty cool Scott.
Thank you for all you do for the hobby. All I’m doing now is buying damn bananas stand by i’m getting ready to take jack. Well me and Jack are going for a first spin. This fall, the dogs were allowed back on the beach. You know by two weeks ago we took you for a walk yesterday, so we think we go for a spin today, stand by a lot of grass on the beach cheerleaders yeah by now see a Bowser running loose only five coal ships.
Today, the container ship going in you can see it sneaking by that red ship is coming into the harbor with full of containers. We got our first target, a fishing bait to put something took a big bite out of it. The lid head is popping out right. There is it, it was a deep flirt. I got it 4-3. I wouldn’t plan on taking a monster holes. I brought the lightweight stava v5 open. I won’t go to digg any pop stand by I one’s got, ta haul say net set right here on the beach see.
It starts right here there for two or three hundred yards. You can’t see the buoys at that part. It makes a turn to the left towards the total there’ll be two or three more sets angles on both sides. It hooks in like a fishhook. Let it set a day or two is in there haul it back in from that end, and so it all comes in a pocket right along in here they bail the fish out of the bill. It’s our anything! It’s a hit-and-miss business, but sometimes it’s very lucrative.
Very politically, we found some crazier today. Look at that. What do you think that get it? That’s your favorite thing, huh look at it, get it look at it. Come on come on, you can have it now. I got a picture out. Come on. You will hit you boy, it’s like 18 scoops, that’s a shade, deep, we’re not playing on digging today. For that nice ticket okie need my friend in Alaska. I got the fancy zipper, pull ever look at this taketa.
I found a lot of zipper pulls. This is a classic. Yes, sir keithy, my friend, you need one like this roundup. I guess the best of it. I know the best of it is the tennis ball. Then we’ve got two pieces of gray matter and 45 sent one nigger, penny I’ll. Add their report from Denny from this morning him in a guru, it was bleak and I think I got a picture of a mercury dime that beaver found yesterday along the bay I’ll put that at the end, I think I think he found a deeper dive of Me in a mercury doc, it was he wanted to Bay.
Yesterday it was slow on the base. Everything saying it in bad, we’ll see how it goes tomorrow, stand by good luck to everybody. You
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Creators such as Casey, Neistat, Tess, Christine and soon bla muchos. Today, we’re taking the steps to become better content creators by attending the art, tutorial, influencer marketing event sponsored by but first, if you’re new to the blog, I’m Lila’s, I’m Maria, and we are the moment, tips and we’re all about living, loving and traveling.
And if you were to don’t forget to subscribe and hit the bell button to join us in our adventures, let’s go thanks again for coming. We won’t keep you waiting any longer. Let’s call up our incredible moderator, Terry Flynn, great people in the audience we’re here to talk about influencer marketing and now I’m a marketing reporter at digiday, I’ve been covering the tech industry for years, hi, I’m Aaron, Henley and work for a catch up.
We are in the division of schedules, weapon, entertainment, I’m Dan. I started a big signal for a social media agency, robaix mechanism, which is a larger creative agency, hey guys, knocking John Horowitz, and I had development for Jerry media hi everyone. My name is Natalie’s a fat thanks fiber for having us, I post things to the Internet for a living, and my area of focus is social media. So I blog about blogging.
I tweet about tweeting, it’s very meta, hey guys, I’m exacting and I’m the director of brand marketing here at fiber very happy to be here. We’ve got a great group tonight if I were to become an influencer today. You know like quit my journalism job like if it even like possible, like I, don’t even know how to start an. How do you really compete in this world of like some guy, who makes 2 million dollars in one weekend like how you get there? First of all, I can’t speak from experiences.
I don’t have too many galleries or that I have an engagement rate, but you know I think it’s you know finding your voice and finding the blog that works for you and starting to build from there. When you start to count your fault, I think that’s a losing game. You know you know I just personally. I just hit like 50 that you know on Instagram. I don’t have the most followers. I worked really really hard for that, but for a lot of people that still small potatoes and – and so I kind of figured out that if I play the game of quantity, I will lose.
But if I play the game of quality well, I may have a chance at winning you’re a giant, but like you look at the little guy here’s how to help ya. It’s really really hard brands. Ask us people, ask us all the time should I buy my and then wipe it and just try to start over from scratch. You lose a lot of followers right off the bat when you start posting your own stuff and they’re like who’s, that that’s not what I signed up for it.
There’s always this new platform, new wave or new niche to carve out it. So I think, if you’re you’re careful and identifying like an opening, you can do it, but certainly it’s getting more and more competitive. Every day of that, I would say to like, I would reach out to someone and then ask them to for something just for you, like you, want it to be a partnership and a collaboration. I think asking somebody else to post something that you created is probably the recipe for disaster Chrissa t-shirts beyond during every day.
I won’t buy you pizza. If you get me to eat so we’ll meet up and that’s how it happened. So I would say just authentically approach, whoever you’re trying to get ahold of [ Laughter ]. I travel and I think one of the things that would actually really help me out. Restaurants, that have a green bar. You can sit so we’re done with the influencer marketing event. It was absolutely amazing. It was really good.
We got so much so many tips, teeth, tips and tricks that tip see teeth. It was great tips and now it’s time for us to start applying that information. That we got made some great people in there great influences as well, and it was a great networking platform. It’s definitely and the information that they share from our professional perspective like aliens, the people who blog and everything it was really good.
We got some definitely really good information from Natalie. She gave us some solid information regarding traveling and what we’re doing here and I’ll Channel the blog, so we’re definitely going to put that in good practice. Now I love what she said and you just have because she conversation alright. Well, that’s going to do it for us guys we’re going to make our way home now so until next time remember to live the life, you want love the life you live and travel.
Just out
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If your business is already doing very well, you have all the clients and customers you ever need and word-of-mouth is spreading. Just naturally, then know you don’t have to do article, but if you would like to have more people know about your business and start to believe in your your business’s brand and mission and products and services, then I highly recommend that you put article as part of Your marketing as soon as possible, the reason is because more and more consumers are getting used to seeing some article before they decide to work with a particular company or person in the past couple of years, just about all of my clients before they started working with Me or in the discussion about working with me, almost all of my clients, said they first had readed a couple or a bunch of my articles and then decided yes georgeous, my going to be my marketing, mentor, etc and and I’ve seen as a dramatic growth.
In my business over the past couple years because of my doing articles, another interesting tidbit is a vice-president at Facebook was quoted as saying that she would not be surprised if in just a few years, Facebook could be all article literally. She said all article now that might be a bit of an exaggeration, but but if you look at Facebook already you see if you scroll through Facebook, you already see a lot of article these days and if you use Facebook on the mobile phone, you’ve noticed that Article is one of the tabs at the bottom of the mobile app very prominently right next to newsfeed.
So it’s that important already to Facebook and because Facebook is in touch with the mindset of every day internet users and know that Internet users really appreciate being able to see article. So here’s the thing about article: it takes practice. It takes getting used to don’t expect that you’re going to make your first article or first 5 or first 10 articles and have it go viral and have it be amazing, if you think that way, it’s kind of like use telling yourself well, I’ve never done any Public speaking before, but that my first public speech is going to be a TED talk, you can’t expect that that’s, but putting too much pressure on yourself, and I hope that from my example you know my my humble and and casual example of doing article that I Could be an encouragement to you to start getting used to seeing yourself on article and and I’ll tell you this the first dozen times you see yourself on article and hear yourself, it’s probably not going to be a pleasant experience for you, because that’s normal for everybody To criticize themselves, what my first online article was in 2009, okay and after I readed that article.
I couldn’t stand to see myself on article and I said I’m not a I’m, not a. I don’t look like a movie star and I’m not particularly amazingly eloquent or whatever it is. You know why should I be on article, and so I quit doing that after that, first article in 2009, I quit article until 2013. It took me four years to get over myself to finally start doing article again. I hope I hope that I can save you four years.
I hope that you won’t take that long to get over yourself and realize that your ideal clients, your ideal audience the people that are most meant to work with. You really actually enjoy seeing you on article by definition, your ideal clients, like your personality. They, like your style and, of course they would be so grateful to be able to see you on article. So just know that when you first do article it’s natural to not like to see yourself on article to keep criticizing yourself to think.
Oh, that’s not good enough, but remember that good enough for content is not for you to judge it’s for you to simply put out into the world and let the ones who are meant to find you find it and appreciate your content. Now, when you first start doing article, you probably don’t want to just publish your first article or to write on to Facebook and YouTube first send it. You know you can publish on YouTube as an unlisted listed article, meaning the only people who have the link that you give to them will be able to see it so send that link to just a few of your most supportive and kind friends and say that You would love some encouragement to do more article and that you know that you’re going to you’re going to have to get a lot better over time, but that this is your first couple of tries.
You know and don’t expect that they’ll read all of your initial articles, just even they read the first. You know 30 seconds, it’s fine and just let them encourage you and then over time, you’re going to get better at it you’re going to get better as you as you get more used to doing it, you will first have to get used to doing it that It becomes normal for you to article and then you can start gradually improving upon it.
As you read your articles back and say, oh, I can improve on this or I can improve on that. I hope this is encouraging for you I’ll, put a link in the notes of this article, two more tips for you that I’ve learned from doing a bunch of articles but know that it’s going to be beneficial for your business and for your marketing. For you to show up as yourself, you don’t have to try to be like me or don’t try to be like anybody else, be your most be the maximum form of who you truly are, as you can on article, because that’s what your ideal clients and your Ideal audience wants to see
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You may be the best position in the world, but two new patients who are searching online. The quality of your articles and your website must validate the excellence of your practice, in other words, the articles on your site, if they’re poor quality, our shoppers really going to take you seriously, we offer professional article packages where visitors can meet the doctor.
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I’d like to talk to you a little bit about Tom Rosa and his company Tommy productions. It’s one of the highest quality film and article production companies in the Delaware Valley, so Tommy productions came in, they shot the article. They did a great job. We hustled the article off the sony music corporate japan for some of the meetings there. It was presented to corporate management, they loved the article.
They saw what we did here and, as a matter of fact, the New Jersey State Assembly asked for a copy of the article. They showed it to the legislature and Sony Music. Pittman was presented with an award from New Jersey assembly legislature. It was a pretty big deal. We take that pretty pretty seriously here, but again we couldn’t have done it without Tommy productions coming in and helping us out call us to help you reach more customers through social media.
You’ll appreciate the difference that professional article lighting and sound will make, and so will your customers and, as a bonus I’ll show you how to share your new articles through social media at no charge. Did you know that a article on YouTube can generate five times more visitors to your homepage than just relying on your website alone? Call me before your competition does I’m Tommy rosa from Tommy productions, com and I can be reached at eight five, six, six, nine.
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Videos are truly an awesome way to get the point across. Any type of content from your business is important!
I’ve been running now for the past couple of weeks. So, to keep the article off, we will be jumping into my ad account I’ll, be showing you the results from the past seven days or so date today. So you can see the kind of results it’s been able to produce and then we’ll jump into the strategy itself. I’ll go through it step by step.
Explain everything there is to know. If you do want to get this strategy in a PDF format for free, you can do so. If you go into the article description so just below this article, there’ll be the first link, click that it will take you to a landing page, and then you can get your own copy for free. Before we jump into the article, though just a very small request. If you find this article helpful and it’s the sort of thing that you think you’re going to use, let me know please do hit that like button.
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So on screen now is April, the 3rd 2020. So, almost two weeks ago now and just kind of give you an introduction into how this strategy works, or the couple of odd sets want to show you them, for example, these two here, the top one, is a retargeting add the second one is a cold interest Ad, so it’s going out to people who have never seen my product, my brand or my facebook ad before both of them are on a 2 pound per day budget, which you can see here and the first kind of interesting piece of data.
I want to show you: is this cold interest? One has a relevant score of 10. Relevant scores are super important. If your ads aren’t producing the kind of results you want them to, then the relevant score typically is the first thing you should be looking at, because it’s like a direct signal of how relevant your product or your ad is to your audience and the higher the Better and the higher it is, the more iconic translates into cheaper CPM, cheaper clicks, etc.
So the CPM have been able to produce two pounds: eleven four pounds: 52, with an average of two pound. Ninety one. Now these are website conversion campaigns and they are purchase ad sets too. As we get into the strategy, it will become clear how I’m able to get these CPM, so cheap custom link, clicks and averages 5 pence, which, even for my kind of standards on average, is actually really cheap as well.
So I was quite surprised by that myself and in terms of the actual amount of purchases them. I believe it was only one purchase for 19 pounds 99, which left me with a 4.8 3, where I so nothing special, but not too bad as you’ll see as we go on. If we have a look at April, 4th, for example, the results were much better. I was able to get 3 purchases with a 1/2 pound ad set, which was about 35 pounds per order, 110 pounds total conversion value which, with a row s of 53.
9 1, which is obviously pretty crazy. One of the huge advantages of running these micro budget strategies is that if you have a day like this, for example, because the profit margins are so high, then it kind of pays for the next week or perhaps even two weeks of ad budgets. As long as you keep running them at 2 pounds per day, if we move on to April 5th, so the Sunday typically weekend’s are like better for me – I’m not sure what you guys get, but typically it’s like evening times during the week and then weekends.
However, due to the current climate, then everything’s pretty random, actually to be honest recently, so, on the Sunday April thief, I only got one purchase for the same product for the same amount, which gave me a rest at 10.25 or 5.21 on average, because this retargeting had At the beginning, didn’t get me any results for this particular day. If we move on to April 6th, I got absolutely nothing on this day and this is kind of like I was going to say it’s a downfall to the strategy.
But it’s not really. When you’re spending 2 pounds per day per ad set, then you’re going to have like really inconsistent results. Everybody knows that Facebook works on bigger budgets because the more data it has the more consistent it can be. So that is kind of that. One of the things to keep in mind is that if you don’t get sales for a couple of days, if we take a look at April 7th I’ve got nothing this day as well.
Then don’t worry about it because you are spending such small amounts. Then you will see these inconsistencies. One thing to point out is the relevant score, for this particular particular ad set has been pretty high and consistent. All the way through, which is obviously a really good thing, and if I just put this to lifetime, have a look at the results over the course. Since I started running these ad sets, I’ve had 23 purchases, 2 pounds 70 per purchase on average, which is crazy, crazy, cheap.
Even for me, however, during these current times, if you get the right and these kind of results are achievable, both the relevant scores for both of these ad sets are pretty high, which is absolutely a really good sign, which leaves me with a fourteen point. Three two row: s on average. I can refresh this page as well, so you can see indeed that these results are real and are achievable for you to just have to have the right product and put it in front of the right audience now.
That means that, then, how does the actual strategy itself work so to start off the objective? Being a testing strategy is to identify the best performing audiences and then scale the winning ones. When it comes to running Facebook Ads, you should be doing one of two things. Number one is testing or number two is scaling and your budget changes depending on what your objective is. So, if you’re on a low budget, for example, the best thing to do is use a really small budget to test to find which audiences are performing the best and then kind of split your budget up and spend the majority of it on scaling.
Because the more budget you put to an ad set, then the more data can go through it, the faster you can optimize the more consistent and more profitable the results can be, but I’d said, then the only thing that’s going to change is the detailed targeting section. We’re going to target one interest and we’re going to narrow this with engaged shoppers by selecting engage up is what this does is and make sure is that we target those people who are clicking the shop now button recently within the past seven days.
Basically, so it increases your chances of finding those people who buy things using Facebook Ads next up we’re going to use auto placements now. Typically, I’ve always stayed away from auto placements. To be honest, I’ve always stuck to kind of like desktop news feeds on Facebook, mobile news feeds on Instagram and Facebook, but because things have got so much more competitive over the years. So when I first started advertising four years ago now there were three million advertisers on the platform and I think it was reported this year or last year there was over eight million people advertising.
So there’s twice the amount of people advertising and there isn’t twice the amount of users. So essentially there’s more people come competing for each space. So I started testing with autoplay, so it’s about six months ago, maybe probably halfway through 2019 and the results been really good. So far because those other spaces are less competitive, essentially they’re cheaper, you get a further reach, and essentially this lowers your CPM and that’s why I’ve been able to achieve those load.
Cpm switch. You terms the conversion date window, I’m always going to go for seven days with low budgets, the longer the better with smaller budgets, and currently seven days is the longest that facebook gives us. So just make sure you click the more options and then make sure you’ve got seven days selected. So kind of summarize this strategy then, and why it works number one is to pound budgets allow for slow but cost-effective testing.
You can go three or four days without seeing a single purchase, but because there’s such small budgets, then it’s not a big outlays, not a lot of money to lose, and what this also means is well point to is that one purchase equals your facebook budget paid For the next three to ten days, obsolete depends on what your profit margins are. So, for example, if you sell our products and each order gets you 20 pound profit for that particular ad set spending 2 pounds per day.
It pays for the next 10 days worth of advertising on Facebook before you’re in a loss, so one purchase can mean a lot point number 3 by using engage shoppers. I’ve already mentioned this. Is your insurer you’re targeting people that are currently shopping, a still shopping, because by selecting that essentially includes everybody who has hit the shop now button on other people’s Facebook ads in the past seven days? And then, the last point, auto placements by selecting this, you open up those cheaper places, those less competitive places to advertise, which in turn, increases your reach for the same budget and makes your CPM cheaper.
Now, if you’re thinking those places, such as audience, networks etc are cheaper because they’re low-quality and you don’t get conversions, you may be right, which is absolutely fine at this point, because we haven’t spent a lot of money and we’re simply testing. This is we’re scaling and the next steps come in, which is so start with the best performers when you’ve ran these three headsets for at least five days.
I’m a really big believer by the way of I would much rather split my budget over the course of say a week versus one or two days so once you’ve run these for at least five days, if not a seven, I’m start with the best performance. Look through the breakdowns and then narrow and increase the budget / duplicate by ten days. So, if you do like this micro budget strategy, what you could do is you could duplicate the ad set ten time to you essentially you’re spending $ 20.
00 per day. You can see the individual results per ad set and then you can just kill the ones which aren’t profitable and continue to scale and increase the ones that are so when I say look through the break, essentially what we do if we come onto here and use These two as an example: if we select this breakdown tab here on the right, we can go by delivery and if we go by gender, it’s going to tell us where the purchases are coming from.
So essentially across these two ad sets. It seems pretty kind of similar actually three for female two for male 1 foot and categorized, but then that’s interested in facts for the cold interest. Targeting we’ve got 15 purchases for males 2 for females. So essentially that would be where you would narrow and then start to scale on the males and then, if we move to, let’s go for placement and once its loads up, then we can see where all the data has come from.
So it’s been 6 purchases. In total, for this retargeting ad and every single one, which is quite interesting, has come from the Facebook newsfeed on a mobile device. If we have looked at the cold interest tags – and we can see that one has come from Instagram stories, but the majority have come from the Facebook newsfeed on a mobile device as well. So, even though none have come from other places, what would we do now is essentially narrow.
This ad set to mobile newsfeed only mail, only let it run for a few more days and then increase their budgets and duplicate up to 10 times if we so choose to and with that been selling guys. That pretty much covers absolutely everything I want it to. In this article, hopefully you found it informative and quite interesting. If you do go out and test this make sure you come back. Let me know I’d love to hear the kind of results you guys are able to achieve.
Please do make sure you hit the like button. If you enjoyed the article, please do make sure you subscribe for 4 to 5 articles every single week and, of course, any comments or questions that you want to ask me about simply post them down below before. In the article, then, I just want to introduce you to my ecommerce training program, which is called EECOM Academy. There’s been a lot of people asking me if I have some sort of training, program or mentorship program, and they didn’t realize.
I had this so for all those interested there will be a link in the article description make sure you head across. You can see all the different kind of content and support and resources that you get all the different, testimonials, etc. So if you are interested head below into the article description, there will be a link there for the Eco macadam e. That being said, thanks very much for reading the article.
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If I have one piece of advice, I can give anybody who’s trying to sell more beats or start learning. How to sell beats is do not quit and I know I as please Shay as it sounds, do not quit. I went from making this much money to this much money. It got so bad. I had a couple hundred dollars in my PayPal account. I mean I hit rock bottom literally and I had to go off and get a job and I end up getting a job, and I worked at that job for one day, not even a full day.
It was my 8-hour 8-hour shifts and while I was working the man I wasn’t sitting there thinking to myself, like you went from being a boss to an employee, I’m like no, like this ain’t, the life. You know I’m say this ain’t, the life I want for myself. I can’t do this like. I need to be doing what I what I know I was made that I was born to do and that’s great music and making money off what I love to do.
So in that night, when I got back home, I got on my grind. I got a lot grind dude. I don’t know how I got a game plan for me. I realized the game had changed. You know yet social media really poppin off back when I was rocking the thing it was really just MySpace and then you to start jumping off on Twitter. All these different little social media accounts start popping off and I wasn’t on any of them really.
I wasn’t if I did have a kind. I wasn’t utilizing them as I should have been, so I had to take a step back and read how the younger cats, who making money now and I had to read how he was moving now. I didn’t try to change my sound to to copy emulate a song. I stuck with my son, I stuck with the sound allure to do, but I readed how they moved. How did promoting, and I mean when I came when I tell you I came back – I came back in full of faith.
My financial status blew up more than I can imagine, even when I was big back in the rock better days and all of other beat websites the money, don’t even compare to what I’m making now right here, 2018 and and since then, I’ve been able to buy My first home in a nice, beautiful, suburban neighborhood, some I would have never imagined and I filed a game book or what I would have quit and stay working at that.
What a job this wouldn’t be possible. So I’m telling you right now: I don’t care how old you are. 16. 15. 38. It don’t matter, do not quit. Do not quit. I’m telling you it is real, it’s lame signing, but do not quit. I am living proof, I’m living proof that you can make it happen. I know the highest, I know the loads, I know it’s hard selling beats online. I know it. I know that you know I’m saying everybody telling you this side of sell beats this.
Why I sell beats and in the scene, man it may seem like it’s not working for you, but stick to it. Stick to it. Don’t quit cuz! Oh bless. They might be right around the corner. If you give up you’ll, never see it you’re. Not I’m saying you never on get there, and that would be my best advice for anybody. Don’t give up no matter what, like I said, I’ll Carl corny as hell, don’t give up I’m being 100 % real with you, don’t quit man, peace? What’s up everybody taste, the producers problem, member of be stars, family happy to be here, one tip that I would give everybody every producer on the B star site, I would say: stay consistent and stay engaged with your fans and your clients and things like that.
Stay. Consistent, keep it good material out and just stand on top of you know, keeping yourself consistent, keeping yourself new, always improving and always giving new material to the people, and that way you’re always in their face, and you always have your brand showing to them, and they Always have you on their mother so that you can just keep moving forward, getting more customers and more clients having your your business snowball into something huge, but that would be the number one tip I’d be able to give to your piece.
So this is Gabe from the production team Legion beats. I can offer some advice to other producers. It would really be make sure you’re providing value first, so always think about what, if you’re talking to a potential client customer a partner? How can I help this person? First, what can you do for that person? Because what that’s going to do instead of you thinking about how can I make a quick buck from this person? It’s going to create a long-term relationship with that person and it’s going to be more valuable in the long term.
So, if you think about like okay sure you might be able to sell something real quick to somebody. But if somebody comes to you for advice – and you give them an answer that maybe makes a little less money for you up front but makes that person a customer for life, the lifetime value of that customer is going to be more on. The same thing goes: if you’re talking to potential partners, people that you want in your team, all that kind of stuff always think about what kind of value can I provide first, and that’s really something that’s going to build that foundation and set you up for the Long term, so that you can do what you love for living and make music, which is something that I’m super grateful for, and I’m only able to do because of the team that I have leading beat squad.
And I’m also super grateful to the beat stars. Team aid, the whole team for creating a platform that allows me and the rest of my team to do what we love for living so guys, sony o beats one tip that will give you guys stock some party now or are established, be consistent release a beat. Every month, every week, every day to always be consistent, always peace. What’s going down, I’m DJ paying one platinum producer been making beats for a long time, and it really took me up until the last couple months.
Maybe the last three or four months from my online beats tour to really become a substantial source of income. It takes a while to build up a small business to the point where you’re, where you’re turning a profit, and it takes a lot of time. It takes a lot of energy and it takes some initial investment. I think I would have gotten my online sales moving a lot faster. Had I just taken the marketing a little more seriously invested, some more money focused on a consistent upload schedule built my catalog up.
So if I had to give one piece of advice, well, I’ll give a couple pieces of advice to someone just starting out selling beats online I’d, say number one build your catalogue up, get as many beats. Now some people say 50, some people say a hundred, but just just get a lot of beats up there and put yourself on an upload schedule. Maybe two or three beats a week and then, once you have a fair amount of beats up on on your beats store, then really learn all the different marketing options and utilize them see, which one works best for you, whether it’s using Facebook Ads manager running ads On individual beats, Instagram, which is a part of Facebook’s ad manager using beat stars promotional options which which work pretty well.
Google AdWords as a marketing platform just understand that when you create a beat store, you’re, creating a small business and you have to act accordingly, all small businesses invest in advertising and marketing. So don’t be like me. Don’t wait too long to realize that and take that seriously and have faith in yourself to the point where you’re investing some money and bringing customers in yo what up beat stars? This is verbal for fat, sound records.
I think the best advice I could give to up-and-coming producers or people in the game trying to get further along, but really just to be open-minded to evolving, to take advantage of the modern techniques and advancements in technology. For instance, I’ve been incorporated machine into my workflow. The last few years, which is really broaden my palate musically and made quicken up the pace of really just creating the ideas.
Now, no matter where you are in the game, you can always get better. You can mix better. You can arrange better. You can get better. No matter what you think in your head, so really just to be open-minded and never become complacent, just keep getting better and never stop. So this is verbal for fat. Sound records, be stars.
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