Online Marketing

Step Up! Business Blogging Tips with Cary Snowden

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This is sheri bell revolt. Thank you so much for joining me for this episode of step up the article interview program in which I interviewed smart people making smart moves and their businesses so that we can learn their tips and tools and move our businesses forward as well. I guess this week, Carrie Snowden the professional marketer and blogger here in the salt lake city area and before we get to carries interview in which he gives us some great blogging tips.

I just wanted to do a shout-out for his website. Business. Blogger tips come in which he shares lots of information about blogging, including an excellent resource list. I also wanted to make sure that you knew that he had a itunes, podcast called business bloggers tips and there are at least fifty podcasts that you can listen to again. Specific to blogging so right now, let’s hear from Carrie Snowden and get his tips on adding blogging to our small businesses.

So we can move our businesses forward, hi Carrie thanks so much for joining me on this episode of step up. My pleasure sherry glad to be here. Thank you. I love talking to you so today we’re going to talk about blogging, and I know that you have a service that provides content for people who are interested in blogging and perhaps don’t want to start out doing it. Why don’t you give us a little background on list 5 and then we’ll go from there? We work with franchise groups to build out basically a blog for each of their sites, and then we provide regular customized content into each of those blogs.

So, quite literally, we can provide an unlimited number of customized unique blogs for a wide range of you know: distributors or sales people, or even you know, brick and mortar kind of shops all around, and our our key really is in being able to provide compliant content. That is completely unique for each site and just explain to people who are new to blogging. What does compliance you know compliant has to do with with corporate rules and sometimes even government rules and regulations, and that is saying things that are not only appropriate but legal.

So compliance has to do with either you know matching corporate rate rules and regulations or government rules and regulations, and that’s a big problem for a lot of franchise groups in particular that are worried about their brand and worried about what some of their bloggers out there Might be saying about their products right, okay, great! So let me just jump right in um. Why should people be blogging primarily because it becomes a very strong voice in in two primary areas of marketing? One is web based marketing, so marketing to the search engines and getting your content out in the search engines and another is that you know.

Lately. It’s been very important for companies to connect with their consumers. They’re cut their customers in a very personalized kind of way and a blog allows that to happen as well, so you’re, you’re kind of killing two birds with one stone, you’re you’re, appealing to the search engines in possibly the best way that you can, when you’re, providing Regular content on your blog you’re, giving search engines what they need, and that is content to delivery.

People who are searching for your keywords, so blogging is a great way to get your SEO out of the way and connect with your customers. Okay. So, let’s just talk briefly about keywords, then, if you had three tips for bloggers, keywords would definitely be one of the tips. Then yeah, that’s a that’s actually, a pretty huge one. The important thing about using a blog for marketing is to maintain relevancy.

So you know you don’t want your blog to meander through lots of different topics. You really want to focus on a specific topic, and usually that is your company or your products or the value or in benefits that they provide to your customers. So using kind of those three building blocks company products value, there’s a million one things that you can write about and you’re staying on topic. Basically, so it makes it easier to gather an audience because people are flocking to some content that they like to read and then you’re also looking at being able to maintain some search engine kind of rank based on those keywords to so consistency, there is important.

Okay, so before even writing that first blog post, what are things that a company needs to think about? What do they need to know about their own product or service or what they’re trying to do? But what do they need to know about their prospects or their target market? So you’ve got two questions in there. One is what do I need to know about my topic and then the other is. What do I need to know about the people who are going to read about that right? And this is where a lot of people kind of get hung up on blogging.

You’ll find a lot of people say, I’m just not ready to start, because I don’t know everything that I need to know and that’s not necessarily true. You’ll find that blogging becomes an experience where you can actually learn a lot more about your own products, and you start to meet an audience that you may not know you ever had. So I would say to start with it’s important to know your elevator pitch.

What is it that you’re talking about, and can you can you describe that in just a few sentences? You know an elevator pitch is, is the idea of if we both get on an elevator at the first floor and you’re getting off on the second floor, can I describe to you what my company does in that amount of time and you walk away understanding what We’ve got if you can, if you have your elevator pitch kind of worked out, that can be the basis for starting a quite wonderful blog because now you’re starting to share that story with your customers and you go out now.

Let’s talk about the audience side to just for a minute I want to when I start a blog I’ll have an audience in mind, and anyone that has a small business should have at least in a segment of their audience in mind. But I don’t – I don’t really know my entire audience this product that I have may appeal to someone that I haven’t even considered yet, hopefully that’s the case as an entrepreneur. We’re experimenting with ideas and products and getting them out there in a way that maybe attracts more people than we thought we could so split.

But it is important to start with an audience that you think is going to apply. You know I i’m not going to start talking about swimsuits to people who ride horses, for instance, so you can at least kind of start in in an area. But it’s not important to refine that audience down to the finest segment, because, when you’re blogging you’re appealing to a pretty wide range of people. I kind of think of this in terms of what I like to call the considered purchase cycle and blogging is a great way to generate interest at a very early stage of a considered, purchase and and along that considered purchase that the closer somebody gets to buying Your product, the more specific the information they’re going to need.

Okay and that’s when you get into personalized contact or delivering spec sheets or data sheets about your product. We’re talking early on we’re talking almost the same kind of information that you would see in a in a television commercial, so very broad, very emotional, based information about your product. Getting people excited about it, sharing some benefits and features and getting people interested in asking questions about those, and then you can refine it from there.

But what do you need to know about your product start with your elevator pitch and kind of work with that? And just be very general about the kind of information and consider that you’re going to a very general audience and the people who are really interested will start to refine as they go down that considered purchase cycle. Okay, um. This might be a strange question totally off base, but I was actually listening to a guy sort of teach at blogging class and he said never embed links that can take someone away from your you’re making or your website and take it to someone else.

I know that you can have when you’re liking, WordPress and you’re adding a link. You can have it open into an in page so that they they don’t lose you but sure. I know the new, your information. You do talk about linking a lot so give us your tip specific to lady. Should they do it specific to linking, should they do it, and the answer is yes and – and I have a very different opinion about linking – and it all has to do with what search engines are really looking for and what people who use search engines are looking For so let’s, let’s take Google, for example, Google delivers a product and that product is information that is relevant to your search term.

When you get to the site that you found through google, google wants that site to be as informational as possible. They also want that site to be very connected and think about connections being even social connections. The person you want to meet is the person who knows everyone, because now you become part of that culture and you can meet everyone through that. One link. Think of your website. In the same way, when I provide links to other relevant sites through my own site, I essentially become a hub to that community and Google will recognize my hub position in that community and will link to me more often because they know people would get to those Other sites through me and I can become most relevant by linking to other sites from mine, so in other words, Google will say of all of these people that I can introduce you to.

I want to introduce you to the one who knows the most people and those people then become. Are the links essentially to your website. So, linking out from your website is a great idea when you, when you want to establish yourself, is that central hub? Okay and how do you get links back? How do you get links back and that’s that’s a tricky one, because you know there’s link farming and there’s there’s these call groups that will literally spend all day calling people just ask for a link back.

There are the linkbacks that you get, are kind of graded and linked back from a very relevant site are very highly ranked links back from just junk sites out there are ranked fairly very low, and the problem is, if you have a lot of those low ranks, It won’t help you a lot in some cases. It can hurt you if you have lots of links from a topic that you’re not discussing. Google might think that you are selling horses instead of bathing suits, so you want to be real careful about the kind of links you’re getting back so how to get those links.

There are a number of ways using a blog in particular, is a great way to get links back to your home site. So you want to be linking to your home site from your blog, and there are a few strategies for doing that. Building a blog externals to your site is one not necessarily the best strategy. The other best way to get links is to get engaged with your community. So if you happen to be a saddle, salesman go out and engage with other people who are selling saddles discussing, saddles, making saddles talk to those people, make comments on their blogs and comments.

Usually contain a link back to your site, so the more engaged you are with your community, the more links you can get back and those are good, solid, relevant links, really quick. Another great way to get links in a very important way to get links is to use press relations every time your company or your entrepreneurial venture does something that is newsworthy, create a press release about that event and send that out to the multitude of free press Sites out there and that becomes good, solid content coming back to you from from new sites and those are very highly regarded links back to your site.

So don’t forget, don’t forget the PR angle to that as well thats, a good reminder. So how do you find? Let’s say you want to find the five most influential blogs that are in your niche. Do you what we want your tip for doing that? Well, so all of this might start with a visit to the google keyword tool. Just do a google search for google keyword tool and you’ll find it. If I’m that tool, you can find the top 100 search terms that are related to a search term that you type in so FL I’ll.

Stick with the horse analogy and say all right: i’m selling saddles so i’ll enter saddle into the keyword, search tool and Google will give me the top 100 search terms that are related to that. So now I have a list of things that I can begin to. Search for and find other blogs that are using those same search terms, and that’s that’s how I would do it there’s a couple of easy ways to do this. I can run down to Barnes & Noble and grab a horse magazine and in that horse magazine are going to be hundreds of websites that I can visit.

Bloggers. People are selling other types of horse tack and I might visit those sites and just really get engaged with the community so finding it is just a matter of sticking to the search terms and really going after the relevant content that is out on the web. And let me throw one more thing in there when I do find those. I want to gauge those sites. If you can find out what those sites are ranked and now you can literally make a list of sites in order of priority with the highest ranked site.

Being your top priority to become engaged with and to get links from both of those important you, don’t you don’t want to just go out there and get links for the sake of links. The the links will be stronger and more beneficial to you. If you are engaged in those communities, so engaged means I’m making comments on their sites. I’m talking to people in a forum or I’m even developing a relationship with the owner of that other site, but specific to finding out how a page is ranked.

I know there’s a: is it a Google tool that you can use? You know, there’s a lot of plugins if you’re using Firefox for your browser, which I do there are a couple of PageRank plugins. So, every time I visit a site, the PageRank is displayed right at the bottom of the page. I can see it right off if you just go to your plugins for your browser and do a search for pagerank you’ll find dozens of them.

Most of them are using the same data, so that would be the first step is to install some type of browser plug-in that it shows page range. This problem have that do roam. Yeah chrome does have page rank okay, um, let’s see one of the other things that I noticed that you give a tip for 2. New bloggers is if they are a local business, how are they? How are they establishing a local presence versus you know just trying to attach themselves to the world right? So the idea there is that if I am a brick-and-mortar type shop, let’s say a hair salon, my clientele for a hair salon are going to be within 20 or 30 miles of my hair salon.

Most of the activity I’ll see is going to be within 10 or 15 miles of my of my brick and mortar shop. So it doesn’t make sense to me for me to market my shop to people who are in another state, for instance. So now we talk about localization and there are a couple of ways that you can optimize for localized search, optimization. One of them is to add your address to your blog content. So I might add the name of my state or the name of my city and especially here’s a tip, especially my zip code.

Adding your address to your blog posts will help you in the local search traffic rankings. I do a lot of keyword, modification or keyword. Optimization so if I have a keyword, is hair salon, I would put the name of my city in front of that because I know a lot of people search for that. If i’m looking for a hair salon, I might type the name of my city and then the words hair salon, because that’s where I’m looking, the other thing I might do is actually register my site on google maps.

Now there everybody – you actually hurt mine ring a few minutes ago, but we’ve all got iPhones and other types of mobile devices, and many of these now have GPS in them. So literally, when I do a search on my phone, Google knows where I’m searching from and they’re going to give me results, even if I don’t ask for them. They’ll try to give me results that are within 10 or 15 miles of where I’m standing.

So they know that that’s exactly where I want to find goods and services close to me so registering with Google Maps is another great way, but I would say primarily in terms of writing, and that’s really. My focus is on the writing side of this and creating organic search rank. Adding your address components to your blog and modifying your keywords with your location is one of the most important things you can do.

So how would you work in your address, though you just say, hey, be sure to visit us at at the end of your blog post or yeah yeah. There’s there’s a couple of ways you know and you can get pretty creative with it, but that would be the basic just throwing your contact information along the bottom and important to to maybe mix it up a little bit. Don’t just create a signature stamp and at that every time I would write the information differently as often as you can and and of course, modifying your keywords and also incorporating it into a sentence.

You might say if you’re looking for a hair salon in orem utah, come visit me at my name of shop. So you can incorporate your your city and state and even your zip code right into the content and that’s where it’s important. It’s a good idea to block it down at the bottom, but if you can work it into the content, that’s even more powerful! Okay and how important our comments? You know it becomes like this popularity thing.

People spend so much time writing a blog post and any this has been having to me I’ll write, a blog post and absolutely no one will comment on it, but they’ll say to me, via Facebook or via Twitter or via email, personal email. That was a great black buzzing, like my god, please put that juice over there. You know if that’s a tough one, it’s it’s tough to get people to engage because we’re all busy – and you know, we’ve got things to do, and it’s not always easy to just go and make some comments.

One of the ways you can help kind of prime the pump a little bit is to have a culture of people that you rely on to to get comments. Going so have some friends make some comments? Some might regard that a little bit as cheating. But if you work with a community of people that are that are kind of in it with you, you can generate a conversation and that’s really what you’re trying to do. The other thing is there.

There are a lot of ways to block or kind of restrict comments, and every small restriction you create is one more barrier to getting comments. So a lot of people put CAPTCHAs on their comment window so that I have to type in some strange yeah. You know word to get access to the blog, I’ll, probably avoid it. In fact, I myself I’ve even written comments, and you get to that point. You think I don’t have time or I’ve got to move on right.

So every little barrier you put in place means you’re going to get fewer and fewer comments. You’re. The first part of your question had to do with how important comments are and there’s there’s a kind of a yes and a note to that question comments can be very important because it’s kind of free content right. It’s it’s additional content that goes on your blog and the more content that you have and the more frequent that content is posted.

The more popular your blog will be in the search engines, so comments can be extremely valuable. They are not the end of the world, though there are lots of very popular blogs out there that do not allow comments, so you know that it becomes a moderation issue. In some cases you may not want to do that either. So comments can be extremely powerful, but they are not the end of the world. Okay. So to really look at the effectiveness of your blog or the traffic you’re.

Looking at what to line up Google Analytics or what are you using? I use google analytics it’s free. It’s tied right into Google, I mean as soon as I light as soon as I start up. My google account you know or push a blog into google analytics. Google knows who I am and they’re starting to analyze. My account it’s kind of a window into what google can see about my site and that’s important to me because I like to what Google is thinking right.

I I don’t get. I don’t have a lot of time, so I don’t study my google analytics for hours and hours and try to make modifications every day and that sort of thing there are some people who do and google it analytics will allow you to do that for a free, App, it does just about everything you could ever want. I pay attention to just a few basic things, though, really kind of three things: one is overall traffic.

How am I doing, and if you’re familiar with Google Analytics, you know it gives you a big long chart right up at the top and it shows your traffic, whether it’s going up or down, and you can usually see exactly where the weekends are or things like That so I pay attention to how many people are visiting my site. I also pay attention to where people are visiting from so I have some blogs that are local community blogs and it’s very interesting when I see traffic coming from outside of the state and then I have blogs that are more nationally oriented and it’s very interesting to See where you know which states are more heavily involved and what those aligned with the other thing I look at is what key search terms are bringing people to my site, and I think that’s probably the most important of them all is to understand what content is Bringing people to your site and that’s where you start to refine your search terms and refine your elevator pitch a little bit to match what people are looking for and if I could revisit that first point we made a few minutes ago when you first start, don’t Be afraid to just put a stake in the ground and get moving and pretty soon you’ll you’ll start reading your analytics and you’ll start getting feedback from people and you’ll see where you need to steer your company a little bit to to meet up with the largest Number of customers, or or to meet your goals whatever they are, so you have this blog.

How do you use it for your across-the-board branding like how are you connecting your blog to your social sites to your? If you have a static website? How do you personally recommend decline and to have this be an effective tool? That’s working for you, 24, 7. So a lot of things that you can do there, so I use wordpress wordpress is my favorite blogging software. It’s very easy to install and it’s very robust and is very popular.

The neat thing about wordpress also, is that there are thousands and thousands of plugins that extend the you know the versatility of my blog. Many of those plugins will automatically repost my content to Twitter and Facebook, for instance. So I have a few of those installed so that whenever I put a post up and I hit save it automatically reposts to the favourite places that I wanted to go so then I’ve got my facebook audience seeing my new posts, I’ve got my Twitter audience seeing My new post and I’m taking advantage of those social networks without wasting a lot of time.

Reposting and you know you could literally spend hours and hours taking care of a single blog post or with the right plugins. You can do it all in half an hour. This is some other social things that are important to do, dig and stumble upon are two of my favorite post sharing mechanisms and you’ll see some traffic come from those sites as well, so there you know. Obviously, there are a couple of neat places to repost your content.

There are also mechanisms that are kind of the old standbys, using email, for instance, to re-distribute a blog post, and let people know that i’m still active on a particular blog. So, there’s a lot of things you can do there, but primarily whenever I I use my blog is 10 of my home base. I go there first, that’s where I’m putting my content, so everybody has a home that they can come to that I’m managing and then from there.

I share links out to all the social networks to point people back to the block. Okay. How often do you repost a blog post link on twitter? So if i’m really trying to be active, I might do it four times through the day. If i’m really trying to generate some some activity, you know if it’s an event or something I might do. It may be a few more, but typically I’ll. Do it once or twice and then, if I really want to try to get some attention I’ll, do it three or four times and it all kind of depends on the audience as well? But you don’t want to redo the same one all the time you might want to add a new twist, and maybe even do some experimenting on what kind of headline is attracting the most people.

So typically you’ll add a question right. I’ve posted a new blog out there and I might ask a question as to whether you know what might be in my blog. You know: did you know that saddles are made of leather? No, of course you did, but you might be compelled to visit my website to learn why that’s important. You know as an example a bad one. Maybe I love you period. Ok, so we’ve talked pretty much about all the highlights that I wanted to get to you, because I know that you have you need to go soon.

So I don’t remember if I told you that I wanted you to come up with an assignment for both me and my viewers, an assignment. So what it be. One of the important things about blogging is frequency, especially when you’re dealing with with search engines, but also very important for your readership for your audience. In fact, you kind of caught me earlier today when we were discussing this interview.

You mentioned that one of my blogs didn’t have a post for quite a while now, and you kind of you taught me – and it’s got me thinking about that yeah, oh so frequency is, is probably one of the most important things you can do with a blog. When you start a blog, you really have to commit to doing something with it. Some form of activity at least once a week, if you’re a business blogger once a week is really the minimum.

If you really want to keep your audience attention twice a week, if you are a crazy, rockin news website, you know – and we all know of these there – you can post two or three times a day and, and that is great stuff, but at a minimum once One to two times per week – and that would be my tip verb tip / assignment – is to recommit to a frequency schedule that you can manage. You don’t want your blog to take over your life, but if you want your blog to work for your business, commit to at least once per week for your business blog so that the search engines recognize who you are and your audience doesn’t lose you okay and Should you mix that up, should it be a article blog once and or give you off all written content for yourself it so there’s there’s a yes to both of those.

Whenever I add article to my blog, it has to contain a written explanation. The search engines don’t care about article; they can see that article is there and they recognize that that’s important, but article is really for your reading audience to capture their attention and give them something to read. If you’re, not posting text content on your blog each week, the search engines won’t be finding you with the keyword, strength that you want them to.

So so I would say it’s always text and especially when you post a article, don’t forget to explain the article. It only takes two or three sentences to satisfy the requirement, but you always need to include some text. Okay, and you also offer people the option of listening to your blog posts. Do you record an audio version you make? I do. I have a podcast actually at business, blogger tips, com, and you know it’s it’s less frequent now, but for last year I did one per week and I recorded that using GarageBand here on my mac and there’s pc versions of that too, that you can use to Record your track, convert it to a podcast.

I use a blueberry press to post that up to my blog and yes, I give people the option to listen to my my blog as well, and the neat thing about that. Is there a lot of people that ride trains or bicycles, or you know, commuting to work and they don’t always have access to the internet, but they can download it to their phone, their ipod or whatever, and listen to your blog on the way? So it’s a great way for people to double up on their time on the way to and from somewhere and listen to you while they’re on the go.

Okay. So that’s that’s been a lot of fun yeah! I, like your site, I’ve visited it’s great um, so you’re, let’s just wrap this up by your three most important tips when it comes to blogging. What do you tell your clients from the Gecko these? You must do so it and that’s just going to be kind of a review of what we’ve already talked about. Most important is going to be frequency at least once per week of your business blogger, otherwise, you’re wasting your time to is really relevancy, maintaining focus on a handful of keywords, and I usually tell people to pick three keywords that we’re going to focus on and then To make another list of about 15 that are sort of peripheral keywords, so frequency keywords and localization is really big right now, especially if you’re a brick-and-mortar type shop, that services a region and if you’re in a region, use your city name and don’t be afraid to Use city names from a few other people around you too and I’ll add a fourth really quick and that is linking don’t be afraid to link to and from your competitors or other people’s sites, so that you will be seen as a hub to the community and Not just a dead end, okay and is one of the services that you provide is if someone has a blog and they just want you to look at and tell them what they’re not doing perhaps most effectively.

Is that something that you do you know it’s something I do kind of as a friend? So if anybody has some questions about blogging, I’d be happy to answer them. A lot of the advice that I would give can be found on my podcast site, which is business, bloggers, tips com, so there’s some great information up there or send me an email through that site as well. I’d be happy to answer some questions. Okay, thank you.

Carry this is your bubbles. Thank you so much for joining me. You know what there’s a lot of fun and good to see you again.

Content is King! Bloggers are the best! Add more content to your digital world!


Online Marketing

How long should a blog post be? – Blogging Tips

Do I am a car starting about the length of a blog post? It’s a really common question that we get time and time again and it’s come in on the QA for this week. Yes, Marissa Jenkins has asked that question. How long should a blog post be and well I’ve decided to take on that challenge because I know a thing or two about size or blog posts, just so what care blog post right? Marissa! Thanks for the question when it comes to the size of a blog post, there’s no hard and fast answer like everything in life, everyone is different.

Everyone is unique, some will be longer than others. Some will be shorter than worse. Some will need to be longer that aren’t long enough and some will be too short that they just can’t have enough energy. So how do you make sure you’ve got the right length of a blog post? It’s a tricky one to wait! Oh well! Let me give you some advice: conventional wisdom around SEO will tell you that anything over 350 words has a better chance of getting ranked well, that is true, but we found that actually blog posts longer than a thousand words get ranked even better.

In fact, only 6 % of bloggers are creating content with more than 2,000 words. So if you’re looking to stand out with a piece of content, maybe it needs to be over 2,000 words to really stand out. So that’s just if you’re looking for an epic piece of content that you really want to impact with. Maybe it needs to be 2,000 words or more now, for your standard, blog post. How long should that be? Well, it depends really on what the standard is again within your niche.

There’s going to be a lot of other bloggers, regardless of what you’re writing in, but you can be pretty sure that a good few blogger is already talking about this company, so maybe take a blog post of theirs copy it and then paste it into word and You’ll see the word count and do that for a couple of bloggers within your niche see what their typical length of blog post comes out like ten people pick 10 because the maps are in okay, kids take a note of how long the blogpost are, and that Will give you an average called the blog post, but most bloggers within your niche are producing.

It will give you an idea what your benchmark should be for standard content. What your benchmark should be for super pieces of content and it’ll also give you an idea as if you wanted to do a short, quick, well postal, a short Creek Road close to you or I could be 3 or 500 words for two people within your niche. A short blog post could be just 100 words, or it could be a thousand words, so understanding where your niche is in terms of the types and length of blog posts that are going out there will help.

You then decide how long your blog post should be for us. For me, in particular, our blog post generally, especially at the moment, are coming in well over 1,500 words, if not over 2,000 words, in fact, I’ve just written a first draft or vocals. Today, that’s two thousand two hundred and fourteen words and that’s like forged wrap, so that will give you an idea of the types of content we create now.

Having said that, most of the content we create will have a kind of help to list element to it. So we’re trying to convey a message, we’re trying to show people how to do something or we’re explaining something. So that does take time to convey in a blog post, whereas if it was a quick bit of news like our fantasy football side, when we report on the news, those articles would probably be just about 350 400 words, no more, no less precise enough to give You the facts, but not long enough to bore you, so that’s what you’re kind of looking at so there is no definitive hard and fast answer.

Look at! What’s going on within your niche look at what other people are doing and then decide. Does this style of blog post, I’m writing soup the length of time I have to write above 4. So if you’re writing a hell, when you’ve only got time, maybe to not go 500 words, you might be able to do one at the time you have. You. May need to read you your schedule to push that whenever maybe write it at a later date, so just think about the style of blog post.

Can you convey what you need to convey within that style within a limit and that’s what it comes down to and really the best piece of advice? I can give you when it comes to how long a vocal should be is a blog post. It always be as long as it needs to be with short enough to be engaged, so don’t try and draw it out just because you’re trying to hit a word count and if you can take out some unnecessary words.

I do suggest you do something. In fact, I linked to a recent article in the description below with nine ending tips for bloggers, and it’s something that I spoke about recently on the blog that will help you wan na, come to editing your blog content and also will have a bearing on how Long, your blog posts are going to be so what I will say is don’t worry about it, really how long it’s going to be, but if you want it to rank well, then it’s got to be over 350.

As we know, I would say it’s got to be over five, at least if you really want to stand out from the crowd. You’ve got to do something bigger and bolder than what’s already out there, but don’t start out creating a piece of blog content with a ward count in mind. Have it as long as it needs to be, but short enough to cover all of the points. So that’s it Marissa. Thank you very much for your question today and don’t forget folks.

If you’ve got a question, you want me to answer, you can leave in the comment section below or you can send me an email. It’s still up content dot Academy, but that’s it for me for this Tuesday and until next Tuesday happy blogging

Content is King! Bloggers are the best! Add more content to your digital world!


Online Marketing

Blogging tips and tricks – Original content from scratch

I’m going to encourage you to do so. If you haven’t already logged into your blog, i’m going to encourage you to do the same that way as i’m doing this stuff, you can go ahead and do this with me, okay. So what we’re going to do in this article is we’re going to create a completely brand new blog post from scratch just out of the information in your head now, if that seems a little bit intimidating, if you don’t know what to blog about again, one of The reasons is that we don’t know enough about our subjects, what we’re going to blog about.

So, if you’re having problems with that, what you want to do is you want to just immerse yourself in the subjects that you’re learning about? Okay – maybe it’s about blogging. Maybe you want to start learning about blogging, so you might blog about your journey as you’re starting this blog so that maybe that one thing that you want to do, but whatever your subject is you just need to know enough about it and immerse yourself into that? Subject and then it will be quite easy for you now again, if you don’t want to do that, of course, you can always outsource this.

You can also have experts go ahead and do this for you and that way you don’t have to worry about it as well, but what we’re going to do is we’re going to create our own blog blog post from scratch. Okay, so here’s what we’re going to do now, first of all, we’re going to come over here and we showed you how to use this tool in another article, and this is what our blog post is going to be about. So this is our keyword, research.

What is the key word that we want to use and, of course, I’ve already done the research for for us. I got 128 ideas for some blog titles that I could use. Okay, that’s step number one. Now, what I’m also going to do is it is I’m going to come back over here and I’m going to go over to where it says, post all posts and I’m going to select, add new. Now you can come over here and you can go ahead and write this blog right now from scratch, but here’s what I like to do.

I take my ipad with me everywhere everywhere I go and take my and any time I got a couple of minutes left over someplace in one two, three, four five minutes. I might even not even finish my entire blog post all up one setting because I might only have let’s say a few seconds or so, but at least I’m starting to get my idea down and i’m going to create that at least write the article okay. So what I do is I take my blog post with blog or excuse me.

I take my ipad with me everywhere and I’m writing stuff now, if you don’t have a blah or an iPad or anything like that, what you might want to do is carry a notebook with you all the time and just jot down ideas and start writing what You’re going to post in your blog, so that’s what I did here. So what I do is I create all my blog posts in my iPad and then from there I’m going to post it on my blog.

So what I did is from my ipad. I email it to myself, so I’m going to go check my email, so here’s my blog post and it’s not perfect at this point and that’s what I’m going to do once I actually publish my blog. So, as you can see here, the title of this is in today’s article. Not only are we going to reveal the secrets of how to add three three to five hundred dollars per month? Add it onto your paycheck from your job through a series of governmental stimulus programs.

So what is the governmental stimulus program? It is free government money right. So then, that’s why I come over here put in free government money and it’s going to give me some ideas of what I’m going to blog about. But I did this. While I was on the monorail or I could’ve been on the Monroe uh. I could have been on a bus, I’m not even true Hera, where I was when I created this, but I just emailed this to myself, because now I’m ready to go ahead and publish it.

So what I’m going to do here is I’m going to select this and I’m just going to copy the entire thing. So a simpler way to do this, so I’m going to put my cursor here. Okay drag it across, but what I want to do is I’m going to select all so. I’m going to put my cursor right on top of this right click it. This little dialog box opens up i’m going to go, select also it copies my entire thing. Then, while my cursor is still there, i’m going to right click it again and i’m going to select copy and i’m going to come back over here and I’m going to right-click it and select paste.

And here is my entire blog article again. As you can see, it’s not perfected, there’s some things that we’re going to do with it still, but right now your main objective is to get as much content on your blog as you possibly can. That’s your main objective. Okay, now you come back over here. So free government money to start a business. That looks like a good based upon my topic, that it looks like a good blog post.

So I’m going to come back over here and I’m going to post it right there. I might even be put to start 80 face vistas to get some little bit more keywords in there. That way. If anybody’s looking to start a home-based business versus a traditional business, they’ll see my article in there as well. Ok. So now I have my blog post in there now what I do is over here. We have some categories. Ok now I can’t remember if i’ve shown you how to do that, if you, if I haven’t, let’s, go ahead and do this again, so I’m going to add a category and I’m going to name this category.

Let’s just say I do it yourself DIY. Do it yourself, and but I’m also going to select alpha lifestyle, I’m also going to say, select frugal link√∂ping and I’m also going to select career and I’m going to select business because the that’s that’s just to help people to to be a quicker search, help people To be able to find your blog, ok, something that we can also do down here is, we can add some tags, so we could use some of these keywords so that are found over here.

We could use that for tags, so we, but just like for you. The money goes like ads and bail out and government dimmu this stuff, like that. You might want to go ahead and do some research of what you want to use for your tags right. Okay, so that is all complete and then what I’m going to do after that is I’m going to go ahead and select, publish now, so I’m going to go ahead and publish it. It’s going to take just a few seconds there for it to load up.

Okay, so, as you can see here, it’s all published and it says you post and I could go ahead and check that out. If I wanted to I’m not going to do that right now, because I just what we want to do is just go out there and get some content out there correct. So I got my content out there and you want to do this as many times as you can. Ideally, you’d want to get 360 blog posts, but you might just by doing what you did right here.

You might not need that many. I only needed to let’s say 200 blog posts to be able to generate enough traffic for me to go ahead and make some money with it. So now, what we’re going to do is I’m going to show you how to, in our next article, I’m going to show you how to start editing this blog post to make it look nice and, and that way we can go ahead and start making some money With this okay, but we’ll do that in our next article, take care of one have a great day and we’ll see you in our next article bye, bye now,

Content is King! Bloggers are the best! Add more content to your digital world!


Online Marketing

Blogging Tips | Make Blogging Easier With This Cool Blog Hack

Thank you so much for joining me. So today I wanted to start answering some questions that people have been giving me and they actually did a article where I invited people to send me their questions, and I would answer them in a article and just put it online because usually, when someone has a Question somebody else has that same question, so that can help more people by doing that and kind of getting a wider perspective of what people are looking for and what they’re trying to figure out and understand.

So I thought about calling it Q and a with April way. What do you think Q & A was April rate? How that you know it has a ring to it for a long time. I did not like my name. It will rain. People would always call me April ray not just April but April way or I would get April May I would get all these jokes and I said I used to wish that my name was Rachel, but this was way before rachel ray. This is when I was a kid, and what was funny is that a lot of people would call me Rachel for some reason.

I think it’s because April kind of sounds like Rachel kind of has the same tone to it or sound to it. So I don’t know so what do you think, let me know put it in the in the description box. If you think April Q & A with April ray is a good title for this series, all right. So, let’s start with the question: I’m going to do. One question per article just to keep it short and sweet. So if you got your notepad out, take it out and start right alright.

So the question was asked: I it was stated that this person did not like to blog okay. We understand that blogging is an amazing way. It really is an amazing way to get leads 24-7 coming to your inbox on a daily basis. It really is, but there’s specific ways that you need to format your blog in order to make it most effective. This person said well, you know, are there other ways that I can that I can get the information out besides blogging, because I hate writing and I totally get that a lot of people hate writing.

I can write. I usually just right. Like I talk so you know, but still some people don’t can’t think of ideas, things of that nature. So what my answer is yeah you don’t have to actually do a text type blog. You can do a article article is the not only the next best thing. I actually incorporate a article to my blog a lot of the time, so the two of them is just like a it’s like a double whammy right of getting.

You know more leads and more eyes on your content, so, but what you can do is that YouTube, when you record your article and put it on youtube, what YouTube will do is create a transcript of your of what you’re saying and you can take that transcript And sometimes you have to tweak it because it’s not getting every word correctly, but you can take the transcript from your article and you can create a blog post out of that and then slap your article on the post as well and there you go.

I love that I love that YouTube. Does that, and so it eliminates the need to try and figure out what you’re going to say in your blog post. It has everything right there in the transcript. All you need to do is format it properly. So you you get a little SEO juice going and its really really effective – and it also kind of you know, takes the cuts the time out when it comes to creating content, because that can take a while.

If you, if you’re, if you’re, not if you’re not acclimated to creating content on a regular basis, so that’s it. How do you like it tell me what you think did you know about the transcripts that you can use in your blog post? Let me know put it in the description box whether you thought it was a great idea or you knew that or you never knew that and don’t forget to subscribe to my youtube blog, because I’m going to be doing more q and A’s like this.

Hopefully, I’d be a little bit better, more more polished, but you know it’s the first time alright, so that’s it! Thank you so much for joining me. If you are feeling generous, please share this article with your social network. Okay, thanks again for joining me and bye. Bye for now,

Content is King! Bloggers are the best! Add more content to your digital world!


Online Marketing

How to Make Money Blogging (Built a $$$$ / Per Month Advice for 2020)

I can assure you that the content will be rich. It’s just that today has been very different, and this recordings taken place on the 7th of April 2020 with a whole will is on a lockdown, well, the UK’s on lockdown, as we speak, China’s recovered extremely well and they are distributing products all over the world like Sanitizers hand sanitizers face masks, gloves, humidifiers or different types of products to protect you from the coronavirus.

Ok, China has over 6,000 manufacturing plants built as we speak, and they are thriving in business and if he wasn’t aware China, they have been thinking a hundred years into the future in terms have been becoming a superpower. Ok, what does that mean? It needs our love. Colonization will take place so in terms of certain borders, he will definitely have selected folk from China go in to certain people groups and introduce the concepts the mindset of China so that everyone’s thinking on one Accord we’re talking domination here.

So with that in mind, this is a great time of opportunity and everyone sees things differently. You know you can have a think from a half-empty or half-full perspective. If millions of people is saying, there’s no jobs, it’s a perfect opportunity to create one and you’ll. Have millions of people flocking you for work, you know. So in these times of uncertainty, it’s a great time to set up your business.

Now I don’t know what you’re passionate about what you love doing. What your ideas are. I know my approach is different tonight. It’s just that. It’s been long and it’s been on my heart to share something with you: a stock, some like chips in the oven, some chicken I’ll just fall out just sharing raw rugged face to face heart to heart article with you, because I know right now. It’s a ton of people that struggling in terms of finances, because duality is when it comes to financial security.

The best way you can be financially secure to be self-sufficient. If you got a skill, a vehicle, anything that can generate income, it’s important that you use that vehicle generate income until you find yourself in employment. So to speak. Even when you define yourself, employment always keep your vehicle alive, that’s going to create assets and not liabilities, because when people didn’t have the answer, what you’re going to do? You can’t point it where you can’t point your fingers and blame people.

I mean one day. You can have a job and the next day you lose it. That’s what’s happening around the world as we speak, people who’s losing the jobs. What do you do depend on the handout, a stimulus package, because, if you do that, then, what’s that backed by if that’s backed by your mortgage, your house, if that’s backed by something that you own an asset, the reality is, if you’re dependent on your job to Pay back the loan from the government, the chances are, you may lose that job and if the interest has been whacked up on that loan, you’re going to be in a bit of a pickle which means you’re going to be in a bit of a predicament.

Do you know how problems in terms of uncertainty people take, they tend to make decisions based on fear, worry, anxiety, etc. So if you do have any skills ideas, things that you’re passionate about turn your passion into profit and create a blog, I think that’s a great place to start for any single person. That is in a situation where they can see that term changes come in and you know you need to do something not now, but right now, I think, on the best things you can do is become an expert in a field that you’re passionate about whether that We cook in driving teaching creating products services.

Speaking no elocution skills education. You could be a scientist you may have whatever information you have, that you can share with the world package it into a product and sell it online and by starting a blog. He built in trust when you build trust of people only become likable. People will then invest in you, you see so it’s easy having the skills, but until you have like a platform where people can listen to you hear you learn about what you can deliver see.

What you can deliver where they can see testimonials about stuff they’ve already done. Only then will people invest in you. It’s important. I believe that everyone should have a blog, pretending to whatever industry, then a personal blog and to monetize. It, like, I said, turn your information into packages, whether it be an e-book, a article, the course podcast people and stream, your podcast online, and you can offer like them and have a button where people can click on it and make donations if they believe in what You are doing if it’s adding value to them and they believe that you can add value to others.

People will support what you are about, so a great place to start is by creating a a log, Hadji creator blog well, there’s plenty of articles on YouTube that I will show you how. However, i’ve got links in the description box below you can click on them links and learn. I am here to support you if you need support with your digital marketing articles. If you have a ministry as an example, maybe have a church and due to the economic collapse, you need to get offline and go online and stay connected with your people.

Then I can help you. I can build platforms that will keep your people connected anyway. This isn’t a time to fear. This is a time to build. Ok, so I encourage you to feed your faith starve it out brainstorm, get a piece of paper, write down all the things that you enjoy doing and then look at how you can monetize your talents, your gifts, right, it’s important! It’s important there’s plenty of room at the top and we need to help each other there’s plenty of room at the top.

So I encourage you to take massive action, simple steps day by day until you get to that place where you know you truly want to be so either change. You want to see subscribe to my newsletter, there’s a link in the description box below 100 % free I’ve got a site where you can literally learn about systems formulas online, marketing, affiliate marketing. I started out as an affiliate marketer in 2008, I was invited to her instant mark and seminar and met a gentleman called Mark anastasi.

He went on to be a multi-millionaire as future this out of his book, the laptop millionaire. I started to take copious notes and follow. Why say things that he was doing and I was getting rewards for doing so for creating systems and adding value. If I can do it, you can do as well. So here I am, it’s been a privilege and honor speaking to you at sort of a time as this in that step is to collect, let’s build.

So thank you for listening and I’ll speak to you very soon. God bless bye.

Content is King! Bloggers are the best! Add more content to your digital world!