Category: Online Marketing

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Business Tips Online Marketing Web Development

What is Bounce Rate in Google Analytics

Matt Mcpherson in the Allshouse Designs studio

Based off of our research, we found the definition of “Bounce Rate” to be the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

Now why is bounce rate so important?

In my eyes, I see bounce rate as an indicator of how well your website is put together and the quality level of users that are visiting your website. Basically, If your average bounce rate is 85% this means that 85% of visitors to your site are not going any farther than that first page that they were directed to.

So what does that mean for you?

Well there are two aspects that you should be looking at when you have a website that produces a 85% bounce rate. First, is this the rate you are looking for? For example, if you have a landing page and that is the only page you want your users to visit. Maybe it is a page with a subscription button, buy now button, or a web form to fill out. You would want a high bounce rate because you are not looking for your users to go anywhere else on your website. However, If it is to high and this is where the second aspect comes in. A really high bounce rate could indicate that you are not attracting the correct users, slow load time with your landing page, or your landing page is not designed correctly to take full advantage of the user’s visit.

In a nut shell, Bounce rate is a good metric to pay attention to. We shed more light on Bounce Rate in our latest YouTube video. “Tools & Tips – Episode 4 | What is Bounce Rate?”

As always we are growing and learning everyday. This is a great post for people to add their opinions about our video or bounce rate in the comment section below. We really enjoy this kind of stuff, so your comments are really appreciated.

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Business Tips Online Marketing Web Development

Tools & Tips Episode 3 | Backlinks

Matt McPherson talking about backlimks

Our Tool and Tips video, “episode 3” is now up on our YouTube Channel! Matt discusses what and why your business website needs backlinks. Allshouse Designs can help with creating, planning and executing a plan that will start building natural backlinks to your business website.


 
To get started with our natural back linking service. Please fill out our request to call back form  and we will get back to you in a timely manner.

If you weren’t aware, Matt and I are really into the local Seattle music scene. With years of enjoying what Seattle musicians have to offer. We felt that the way we could support the scene is play their music in the background of our videos. This week Matt has given a shout out to Honor Hall.   With that said, if you are interested in having your music played during our videos. All you need to do is contact us.

It is important to know what Google’s rules are about back linking. Allshouse Designs back linking service applies to those rules. We do not pay for back links or blog posts that have your back links in them. Instead we will work with you to build content that will create natural back links with in your community. A natural back link campaign is a slow process, but with dedication and patients. The results are very rewarding.  If you are not sure about the Google’s backlink rules. You can find what they say about link schemes here.

Thank you for visiting our post and we hope that this information will help you with your business. We would love to read your opinion about this post. Just comment below and we will get back to you. Thanks again!

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Business Tips Online Marketing Search Engines Updates for Allshouse Designs

What’s New In the world of Google My Business

Man Yellow through a mega phone about Google My Business

So what in new with Google My Business? Well if you haven’t seen or read up on the new functions. Keep on reading, cuz I am going to tell you about them.

Posting function

The number one new function is that you can now post messages and links to your profile! WHAT!!! This is a true game changer for locally listed business. Personally, I think Google is tired of local business getting wiped out on search rankings by national companies. Makes sense to me. We have already started to use the function on our own Google My business listing. to see it, just Google Allshouse Designs. You may be reading this because you clicked on the post that I created on our Google My business listing.

Chat Function

Holy cow! You can now chat with your potential or existing clients using your texting app on your mobile devise. WHAT! That’s right! A client can now chat with your business through the listing.

Webpage function

Yes, you can build a webpage for your business. It lives on Google’s servers and is instantly connected to your google listing or you can choose to keep your own website site connected. You can check ours out here.

Let Allshouse Designs take care of your Google My Business Listing. We will fix it up, make sure everything is being used properly and create one post on your listing to get you started. Unfortunately, this does not include the virtual tour function. But everything else will be done for a one time payment of $199 USD. Just fill out our request a call back form to get started.

I wrote up few good reasons why you should have a Google My Business Listing. Please check it out. If you have any questions or concerns. Please post your comments in the comment section below.

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Business Tips Online Marketing

The Four Benefits of Building a Facebook Business Profile

Social Media images and texts

Facebook is the most populated social media platform to date. As its popularity grows and grows, it becomes an even more important tool for businesses. Bearing that in mind, here are the main benefits of Facebook for business:

Incredible Exposure

Perhaps the biggest benefit of a Facebook business profile is that your company now gets more exposure. Remember, Facebook is highly populated, with around one billion users on there, and millions of people using it every day. This means there’s the potential to expose your business to millions of people that haven’t heard of it before. As a result, you can expand your customer base by attracting new people to your company. It’s by far and away the easiest and most effective way of increasing brand exposure.

Find Your Target Audience

Not only does a Facebook business profile help you increase exposure and find new customers, but it also lets you find your target audience. Let’s be frank, the chances of every Facebook user finding your profile and following it are very slim. Instead, everyone that’s interested in your profile will be from your target audience. Why else would someone click on your business profile? The audience you attract will be the exact audience you want to attract. This is key for business, as it makes converting them into customers a whole lot easier.

Reduce Marketing Costs

The beauty of Facebook is that you can use it to market your business for free. Sure, there are ways you can pay for Facebook Ads, but a lot of your marketing efforts can be done without spending a penny. It’s totally free to signup and create a Facebook business profile. It’s free to post content and get people interested in your profile on this platform too. For small businesses with tiny marketing budgets, it’s such a cost-effective way of getting your company seen by as many people as possible.

Drive Traffic To Your Website

Every business should know that a website is the centerpiece of all their digital marketing efforts. Everything you do should be geared to getting people to visit your site. With a Facebook business profile, you have a platform to drive unprecedented levels of web traffic to your business website. It’s simply one of the best methods for increasing those numbers and improve your website statistics. Clever business owners will post links to their website or links to blog posts on their site that people can read via Facebook. Did you know that recent studies showed internet users are now finding websites via Facebook more than via search engines? This proves how effective it can be for increasing web traffic, which is great for your business.

There you have it, four benefits of a Facebook business profile. If your company is looking for a cheap and effective marketing method, then Facebook is a splendid idea. You won’t find another social media platform with as much reach as this one has. Give your business a far better online presence by creating a Facebook business profile today.

As always Allshouse Designs is here to help your business with a strong online Presence. Request a call back today!

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Online Marketing

Our Website Management Services goals are on YouTube

Picture of Matt Mcpherson in our website management service videoI can tell you we are having lots of fun building our YouTube Channel. It’s not as easy as you think. There are all sorts of details that take place to create a one minute video. We have created a hand full of videos so far and you can see that we are slowly learning more and more with each video that comes out. The one I want to showcase today is a short video that mentions three goals for our website management service. With this monthly service we can take your business website to new hieghts. Our packages start at $200 USD per month. We focus on building a very user friendly, good looking website for your business. And as long as you continue with our service. We will continue to keep it looking good. Our service will build you a strong online presence for your business. If you are looking for someone to manage your business website? Check out this short video to learn a little about our website management service and fill out our request to call back form.

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Clients Online Marketing Updates for Allshouse Designs

Allshouse Designs First You-Tube Video About Spunks

As we continue our adventure into building our business we have decided to experiment with video. It was a lot of fun and we really appreciate Rolands from Spunks to let us produce our first You-Tube video about their business. Basically, our focus was to give everyone a glimpse into the world of Spunks. Now this is our first video and really, we are looking forward to seeing what people think about it so that we can grow our expertise in what it takes to create a video for small business. As of today, we have just released it and now we are posting the video on serval social media platforms. The idea is to start a conversion of what creates a great video for small business. With that said, your constructive criticism is welcome on serval social media platforms like You-Tube, Twitter, Facebook, Google plus and in the comment section of this blog post. It would be fantastic if you like, comment and share our video with your friends.

You can order up a 5 pack of Spunks at Amazon.com

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Business Tips Online Marketing

The Call To Action Button

49993033 - call to action traffic data goals graph money technology vector
Photo by Binary Project

What is a Call To Action Button?

A CTA is one of the most important buttons to have on your business landing page. Marketing studies show that when you have a well placed CTA on your website. Your customer conversion rates are much higher then if you did not have one. I really think it actually makes users feel good about their web surfing experience. I am always bothered when I log onto a website and can’t find out how to contact the business or worse buy their products or services. Basically in a nut shell, a call of action button is a graphic that looks like a button that is easily seen. Once you push the button. It should take you to a web page to purchase a product, schedule a service, join a news letter or contact the business.

What should it look like?

Here is a screen shot of a simple “Learn More” CTA button on Allshouse Designs.

Call to action button

I really hope that this helps you under a little about what a CTA is and what they look like. I wrote a few tips about them on the Tips and Update section at allshousedesigns.com. Here is another great blog post that is full of great information and resources about Call to Action. If you have any questions about your call of action button. Remember I am always here to help with your business website. Feel free to contact me or just post a comment to talk more about it.

What’s up next? 

Next weekend I hope to post a little bit earlier in the day. The day light savings has messed me up. I do love this time a year and hope your weekend is going well for you. Next week, I will be posting about what a Sales Funnel is and how to put it in action on a webpage. Stay tuned and have a wonderful week. Thanks for reading!

 

 

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Online Marketing

Weekly Update with our SEO Experiment

We are in our third week of the experiment and if feels like we are climbing a very steep mountain side. The plan is to be at the peak of the mountain in another 9 weeks. Well that is when the experiment will be over. It will be very exciting to see what the data will show us. Find the formal update message in the Tips and Updates section at allshousedesigns.com.

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#SEO experiment update from Allshouse Designs
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Online Marketing

You need a Website for your Business

42356402 - responsive web design on mobile devices phone, laptop and tablet pc

These days it is important to have a website for your business. Now you may already have a business website, but is it a responsive design? It’s got to be responsive. The ever growing mobile use by Internet user becomes greater everyday. You can read more why it’s important to have a responsive business website in our Tips and Update section.

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Online Marketing

Hey, need a Press Release?

A press release is a perfect tool to show the world what your business is doing and how you can solve people’s problems. If you think you have something that will change someone’s life in an exciting way. You should consider writing a press release for your business or idea. You never know what will happen if you tell the world your idea. Don’t know how to write a press release? See the 4 elements of a successful press release. 17380958 - portrait of busy secretary typing in working environment