Tag: facebook ads tutorial 2018

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Online Marketing

What’s The Best Facebook Ad Placement?? Facebook Advertising Tutorial For Beginners 2019

Newsfeed could be on the mobile newsfeed or the desktop newsfeed.

Okay, it could be on the right-hand column. It could be on Instagram Instagram stories. It could be. You know a article, it could be on the audience Network, There’s so many different places that you can go through and show your ad Okay And I want to break down and show you guys. What’s worked really well for me And then also what you guys should consider doing with your business right now, real quick guys, If you guys want my hundred percent free Facebook Ads mini-course, it’s a complete run-through of the Facebook Ads manager.

It’s really it’s really for beginners! A complete run-through of the Facebook Ads manager. We show you guys how to set up the Facebook pixel, all the tracking, so basically a quick overview of setting up all of your Facebook ad campaigns just drop a comment down below give this article a thumbs up, and I will share that with you. Alright. So, let’s jump into this Okay, So when we’re going through and we’re talking about placements, whether we want to show the newsfeed or if we want to show the right-hand column or Instagram or the stories or whatever it Is we’re going to go through and we’re going to create a new campaign.

All right, so, let’s hit start over here Now, based on what your marketing objective is Like. If you want article views or if you want leads, or just people to click to your website or whatever it might be, different Marketing objectives can work better, depending on where you place them right. So I just want to give you a quick run-through, though, in this article of What’s worked best for me on pretty much all these different marketing objectives as a whole.

So for this one, since we’re talking about Placements this marketing objective, Let’s just pick traffic for this demo right here and we’ll hit continue And so at the ad set level. Okay. So this is that second step and then the third one you’re going to go through and actually create the ad the actual, creative Right. This is where you’re going to go through and choose which placement? Okay, whether you want to show the news, feed the right-hand column, The audience network on Instagram and the stories on the new Instagram news feed on mobile desktop.

You have all these different options and this office view also, where you choose your audience right now, I’m not going to get into you the audience targeting all that stuff of like who we should show these ads to that’s all in that And as mini-course facebook, as Mini course, So if you guys want that drop a comment down below give the article a thumbs up – and I will share that with you – but let’s come down here to Placements okay now by default they say automatic placements recommended Okay and I don’t always recommend that.

Okay, now, Let’s bring this down, You have a few different audiences right now, when you’re, targeting your warm audience. Okay, Now your warm audience is people who have already visited your website They’re on your email list. They basically have interacted with your Facebook page, So they know who you are Right when it’s that type of group, That’s typically a lot smaller audience. Usually it’s, like you know tens of thousands of people or, if you’ve been doing business for a long time.

It may be in the you know, one hundred two hundred thousand people, but that’s where I’m a would use all Placements. Okay, because they already are familiar with you. So if they see you on Instagram and the stories or the news feed or on Facebook ranking column, there are at ready, like they’re, going to their attentions, going to jump to you and what you’re doing right now, if you’re going to a cold Audience completely cold Out – and they have no idea who you are They’ve, never seen you They’re never heard of you Nothing and you’re trying to get their attention.

What I like to do typically, is go to edit placements and I Usually like to start out with just the Facebook news feeds right here: okay, So what I’ll do is you can see? They’re all checked. I come over here and I uncheck all these. I uncheck the messenger, the audience network, I uncheck Instagram, unchecked instant articles, all of these different ones – and I just start out with Facebook news feeds right now.

This is historically what I’ve seen work best for my business and a lot of other people’s businesses. However, Just because a lot of people are starting to focus on the newsfeed now The the cost of generating leads in the cost of doing business, It can be a little bit higher it’s going up because it’s kind of like the supply and demand right like if You’re going down A freeway and they’ve got like let’s say a hundred billboards on this 50 mile stretch.

Okay and There’s 200 people Go through and show their advertisement on these hundred billboards. Okay, the cost is obviously going to go up and it’s going to go up. Go up go up to the point where there’s not 200, there’s now maybe 150, and then, if there’s that there’s going to still go up to the point where you know They’re leveling out right that 100 And so that’s kind of what’s starting to happen.

There’s so many small businesses, So many people trying to advertise in the news feeds and that’s why I, oh I’ve forgotten check this one. That’s why it’s it’s good to go through and test out some of these different placements. So the second one that I like to go through and test out is the Instagram newsfeed. Okay, now, typically, What I like to do is go through and create a different ad set okay, So what that means is, I would go through.

Let’s say I’m going through and creating this this one with the news feeds I would Continue. I’ve set my budget and I would continue and create the ad, But I would go through and I would create a completely different ad set targeting the same exact audience. Okay, because then we just we can get a really good split test. Okay, So targeting the same exact audience. So we can really know which one converts better and instead of clicking news feeds We for Facebook, We’re going to do the Instagram newsfeed, So we’re going to uncheck that and you can see we’re just targeting the Instagram newsfeed Okay, so I’ve seen I’ve seen different results.

I’ve seen varying stuff, like so sometimes Instagram back in the day. Their advertising platform I didn’t feel like was that great, because the targeting stuff was a little bit off. I feel like it’s gotten a lot better, so you can go through and start targeting more with Instagram and in the news feeds and Then, if you go through and you find out later on, you’re like well – Oh It’s only like it like.

So, let’s go back and let’s say we’re targeting on Facebook, bad as replacement And you go through and you’re. Looking at your stats, Okay and I can – I can shoot another article for that – a little bit later, how to go through and look at your stats. And Let’s say you see, most of your opt-ins in the Facebook newsfeed are on mobile as opposed to desktop, So but more people are opting in like scrolling through on their phone, as opposed to scrolling around on desktop.

Now, Back a few months ago, the mobile newsfeed for Facebook and the desktop newsfeed, Those were actually separate that you could check, but they’re, not anymore. They combined them together. However, what we can do is come up here to Device types and we click on all devices which is recommended, and I typically recommend that as well. But if you’re, seeing like hey mobile, is working so much better than desktop, All you got to do is come over here and click mobile, only Okay, so you’re only showing it but then you’re, obviously you’re going to have to come through and uncheck.

All of these. So you’re only doing on Facebook, news feeds and it’s only showing up in the mobile feed Okay, so it’s not showing up on desktop or vice versa. So you could go through change this to desktop. But as I recommended story now, I would go through and do all the vices All right so guys. That’s basically a quick rundown, So Start out with Facebook. News feeds see how that converts and then, if you want to go through and expand and do some split testing and see some other Different placements, I would test out Instagram news feeds and then you can go see in your analytics, Whether it’s mobile that works better Or even or even desktop right and then another thing that I would do is just go through and and test things out, because your business is Different than anyone else’s business right, And so you might find that, like hey Messenger, messenger, just works amazingly well.

For me, right, like you, just might find that that just works super well. So, like basically messenger ads, you can kind of see this over here When you’re, going through into your Facebook mobile app into the messenger. A little spot like the third one down It’ll be an ad and I’ve seen that actually worked fairly well for certain ads. But keep in mind that the ad creative, so when you get to this next step down here and you create a new ad, Just know that it should probably be a little bit different than the ad that you’re showing on your Facebook newsfeed All right.

https://m.youtube.com/watch?v=2M464s4dRHg

So anyway, guys, hopefully that was helpful for you guys kind of break down the different placements and What you should try. First, if you’ve got a small budget like if you got ten to fifteen dollars for twenty dollars a day, I would start out with the Facebook news feeds and then even merge into the Instagram news feeds. If you’ve got a bigger budget, if you’re spending, you know A thousand two thousand dollars per day or even more, then you can obviously have a little bit more of a budget To start experimenting with some of these other ad placements right.

So, anyway, guys this article is helpful, obviously Give it a thumbs up, drop a comment down below. Let me know what you thought. Let me know anything that you know you’ve experienced different placements that work extremely well for your business. I always like to experiment. I always like to try anything So I’d love to hear your feedback. Also, if you guys are brand new here to the blog, Make sure you guys subscribe, because we launched new articles every single week on how to generate more leads, Make more money and grow.

Your business, So thanks so much for reading guys and we’ll see you all later.

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Online Marketing

10X Social Proof With Your Facebook Ads – Facebook Advertising Tips And Strategies

So, yes, obviously you can go through and you can go boost the post and get more likes, get more comments, But I’m not talking about that. I’M talking about how to go through and strategically Leverage and use that Facebook ad, so that we can go through and Compile likes and comments from all the different ad sets that we’re going through and creating.

Now. The thing is, is when we go through and we create multiple ad sets Like, let’s say we’re, creating a campaign, and we want to get conversions. We want to get leads on our landing page Right and then, if we go through, we want to use that same ad, but we duplicate the ad set. What happens is Facebook actually Duplicates that ad and so it’ll be the same exact ad, but it’ll it’ll create a completely new one.

It doesn’t carry anymore over of any of the likes and the comments. So We don’t want this because, like if somebody goes through and let’s say you’re targeting one ad set is targeting, Let’s say Texas right, another ad says targeting Florida or whatever It might be. You know obviously, ad sets are targeting different audience types, whether its geographic location or interest or whatever It might be.

If someone in Florida likes your post, okay Or they have a positive comment or something like that, You want people in Texas to see that same exact thing. Right like or I mean That’s, probably a bad example, because geographical location can kind of get iffy. But let’s say you go going through you’re targeting different interests. You want people to go through and see that there’s a lot of social proof That is the power of Facebook Advertising, or I seen that other people.

Besides us them are liking. It they’re engaging with it and they’re connecting with your ads, So what I just want to show you guys really quick. This is not that long, a article, because it’s very simple and easy to do. Let’S just come over here. Let’S click on this traffic demo page right here or this campaign – So we’ve got this. This is obviously just a demo and everything like that, but we’ve got this ad set right here, We’re just going to click to the ad level.

Okay! So now, once we’re here, we’re just going to come over here We’re going to make sure this is checked right there We’re going to click on preview, Okay, so this is going to pop up a little preview of the post or the ad or whatever you’re going Trying to promote Now what I’m going to do is click on this button right here. Click on that, It’s going to say: hey Facebook posts with comments; Ok, so this is basically to pop it up on your newsfeed as if it’s you know, just a normal pulse right here.

Okay – And so this is what this is. A post is something that we’ve been Promoting right here for one of our webinars, and this is Jason right here He’s a loan officer, You can see, we’ve got 23 likes, we’ve got some hearts and we’ve got even some comments and all this stuff. So we want to be able to carry that over because, like Richard right here He’s got a great comment. I’M a true believer. It works, you know, So we want everyone to be able to go through and see the social proof behind this net right.

We don’t want to go through and start completely from scratch with every single ad that we start over, because that’s Naturally what Facebook does, unfortunately right. So what we’re going to do is we’re going to take this URL, this ID Okay, so everything at the very end. Okay, so it’s right here, this long number and we’re just going to copy this okay. So once we copy that we come over here Back to the ad set level – Okay, So this one – I just have it as like: it’s it’s just super open.

We want to duplicate this Okay, so we would duplicate it. It says: okay, Do you want to do so like this is basically just creating a new ad set, so we can target different People different audiences and we just want to use the original campaign, We’re going to click duplicate right here and it’s going to pop up And allow us to go through and change up the targeting. So I’m going to come in here and say: Demo ad set number two right: Okay, then we can come down and if we have like a custom audience Like, maybe we want to go through on one of them.

We want to target people that have visit our website and another one. We want to target People that we’ve uploaded as leaves or people have readed our articles or whatever It might be right Or we can come in here and say hey. I don’t want everyone in the United States. I just want people and kind of like the example we’re showing before everyone in Texas Right. So we come down here and we can pick.

The age group Obviously go through. Do your custom targeting It doesn’t really matter. I mean this is not kind of the key part that we’re showing you right here and then we hit publish Okay. So now, once we hit publish on this it’s going to go through and because we duplicate it technically, it would go through and Create a new ad that doesn’t have any lags any comments, Nothing on it’s completely from scratch.

Okay! So now what I want to do is I, like, I like to refresh guys the new Facebook guys manager. Sometimes I don’t. I don’t love it. It’S kind of a pain in the butt, So I refresh it because it wasn’t popping up automatically like it used to Which I love the the way he used to work Now. They’Ve kind of compiled compiled the power editor with the new Facebook Ads manager, not my favorite, So we click on right here and then now what we could do is if we just go over here and hit edit and Remember how we grabbed this URL this ID.

We just copy that, and we could say: hey use. Existing posts enter the post ID Paste it in right there, Okay, so, instead of creating that we want to use use existing posts and your post ID hit submit Okay, you know I’ve got the target on Instagram. This articles longer than 60 seconds, That’s why it’s giving us the air right there Look at this guy’s we carry over all 24 likes. We carry over the comments We carry over the shares and then we hit publish and we are set and ready to go.

So that is how you can go through and 10x is social proof With your facebook advertising. With all of your ads, your campaigns, your ad sets everything that you’re setting up now I just went through, and just yesterday I had some URL issues with my webinar registration page, So I had to go through and reset all my campaigns. All my ad sets everything which is a huge pain of, but because I usually don’t like to work on Sundays, but I Had to get it back up and running so that we could get keep our business push it forward.

So anyway, what I did was go through, and I had a bunch of look like audiences right now. We cover that in a different article, if you guys were like what the heck are looked like audiences, I can go through and cover That drop. A comment down below, if you’re, totally confused on that, and I can explain that in another article. But basically these look like audiences are like your your just your audiences.

So, instead of targeting people in texas or Florida, Okay, I’ve got look like audiences of people who have bought our software program or people have bought another one or a program. So There’s all these different audiences, and so, instead of going through and targeting all these audiences and creating new blank ads started completely from scratch. I want to go through and take those ads that already have bikes already had comments already had everything and Just kind of carry them over Like I have some ads that have almost 2,000 likes on those which that’s a lot of social proof right there like.

That is a ton where you know If somebody hits that sees that ad, like wow, hardly like almost 2,000 people have liked this They’re a lot more likely to go through and pay attention, as opposed to you know an ad that has absolutely no likes no comments, Because then, like Humans, just out of nature guys, They don’t want to be the first one to take action, They’re kind of scared, They’re, hesitant They’re, like whoa, I don’t know, and so that’s why.

I, like all these little social proof, things where you go to websites now. You know like have a little thing to pop up at the bottom. It’Ll say like hey this person just bought five minutes ago, or this person just bought ten minutes ago And then or if you’re liking a live event and there’s a seller on stage. They sell something, and then one person runs the back. It kind of triggers that up those other people to go through and run back to the back of the room to buy whatever they’re Selling right, Because, like no one’s right in the back, You don’t want to be that awkward person like you’re running the back.

We’Re like, let’s say you know you are in a live event or you’re in some room Someone’s like hey, who here Does this like? Who here, You know, Choose their food with their mouths open or something kind of weird. You don’t want to be that weird person like raising your hand, So it’s the same thing with all this stuff guys. That is the point of Facebook. That is the point of Instagram all these social networks and the social networks, Advertising platforms.

If you can get that social proof, unlike you know, Google banners, You can’t really see how many people are clicking on those banners. You can’t see any of that other stuff, And so this is huge guys. So this is a quick refresher. All you got to do. Is you hit preview on the ad? You pull it up, So it just shows this look at this. It’S just showing this app And then this is the post ID right here. We just copy that come back over here.

We use use existing posts, enter the post ID paste it in there submit, hit, publish and we are done. We are good to go So anyway, guys. Hopefully this article was helpful if it was give it a thumbs up, drop a comment down below. Let me know what you guys thought and if you guys are brand new here, make sure you guys subscribe, because we New articles every single week, helping you generate more leads, make more money and grow your business with.

That said guys, I hope you have an amazing rest of the day and I will talk to you all soon.

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