seo tutorial – Page 3 – Jimmy's Internet Marketing Business Blog

8 SEO Tips for Your Website

Nowhere And so SEO stands for. Search Engine Optimization and it’s work that you do To make sure that you prove to Google and other search Engines you’re the best So for SEO. I like to use the analogy of all the work that you need to do is like a 1,000 piece puzzle And you and all of your competitors. You all have the same puzzle and we’re trying to prove To Google who’s the best which one of these puzzles Is the most complete My puzzle’s best? Definitely the best Yours is definitely the best.

We know that Does Google know that We shall find out Right But the thing is not Everyone has all 1,000 pieces, Some people are new, Some people have been Doing it for a long time, and Google doesn’t necessarily care that you have all the pieces in The thing that Google cares about is that you have more than the next guy. You could have maybe 10 pieces and if you’re in not a very Competitive space then yeah you’re going to appear on the first page, So these eight tips that We’Re going to talk about are going to help you to Start putting those pieces in to get started on your SEO.

Journey for local businesses Perfect. So, let’s jump into the tips. What’S tip number one Tip number one for local businesses: Everybody needs this. Is you need to create or claim your Google My Business Profile, Google, My Business? Is this Tool that Google has created that allows users to see all Of your business information in one place, We did a article all about This so go check it out, so you can deep dive, but basically, if you don’t have a profile, You need to go, create one and, if you haven’t claimed your profile, meaning that your profile exists.

But you didn’t necessarily do It or some user created that you need to claim it. So that you can update it with all the right information Right, You need to make sure It’S in your control, Don’t let it out to the World for anyone to add It’s yours, So tip number two is that you need to optimize your profiles, It’s great to have it created, but if you don’t have all the information that Google is looking for, then they’re not going to recommend your business over someone else.

So that means having your Business name correct your address: your phone number, your hours of operation, Those are the basics that most people do, but optimizing it really Means going a level below that so adding photographs, adding your logo adding pictures of your building, so that was when people are Actually going to your business, they know what it looks like If you’re a restaurant include pictures of dishes.

And what you’re known for so that way, people have Lots more information when they’re, looking at your Google, My Business page, So those are the key things That you need to do to optimize If there’s reviews that are outstanding, you need to respond to All of those reviews You need to encourage your Customers to go and leave reviews, because that also plays a part In how you’re going to rank against other local business profiles, All right, Morgan What’S tip number three Tip number three: is you Need to add your business to relevant business directories.

These are other sites. That their main business is promoting other Businesses like yourself, and so you need to make Sure that your business, not only is there but the Information is correct and the great thing It’S an easy back link. Absolutely So it really helps with your SEO to make Sure that your business anywhere people are looking At these business directories, your business shows up All right, which brings Us to tip number four Tip number four is to Add your business address to your website.

It sounds pretty plain and simple, but a lot of websites don’t have that So again to increase your rankings. This is one thing that not Only Google is looking for, but your users, if they’re wanting to visit your business, they want to have the address. Very prominently placed So put it in the footer. Have a separate page about your location, Just make sure that it’s there Visible and very prominent All right so should We put a Google Maps thing on the site too.

Yeah that helps That’s. Visual People can click it. They can see exactly where you’re located the cross streets. So that’s Always helpful as well so just make sure that you actually have the address called out. And written out next to that Perfect, which brings us to tip number five, What’s tip number five, Make sure that your NAP is consistent across the web. What’S NAP, Name I like naps, I mean well ( laughter, ) Name address phone number, So you need to make sure That those three things are consistently formatted everywhere, So pick one and then Update it on your website, [ Nealey ], Stick with it, Update it on your Google, My Business and then update it anywhere.

Else where your website appears, If you don’t own those websites, Email, the owner and say: “: Hey: can you update this?” And most likely they will but just make sure it’s Consistent everywhere Perfect To number six, what do we got? You need to update your home, page’s, meta, title and meta description, The meta title and meta Description are things on your website that you control how your website shows Up on the search results, So whatever the meta title, Is that’s what will appear on the search engine results page and then the little description below This is a great opportunity for you to let your clients Know what you’re about So, if you are a coffee shop in Seattle, maybe you should have That, in your meta, title and description Put your location, Put more information about your business.

So that way, your users Know what you’re about Right and most website builders or applications that you use have a section for you. To add a meta title, a meta keyword and meta descriptions. If you don’t know how to go. In the backend and do it, which most of us don’t want to right So if you need help just contact, whoever you’re Hosting your site with They’ll, probably be able to help you get that information there.

Because if you don’t set anything Google will just assume Whatever it wants to put there – and it may not always be relevant to what you want to Invoke to your audience All right Morgan! What do We got for tip number seven Tip number. Seven is just to make sure that all of your other Seo elements are in place Make sure that you have great Content on your website Make sure that your Source code is formatted in the way that Google likes to see it, Make sure that you have a great number of high-quality backlinks that are pointing back to your site.

All of this will help with your local SEO. We actually did an entire article. All about the basics of SEO check it out right here, So it’s super relevant to make sure your site is structured in a Way that Google basically wants so on your site, those H1 Tags, like you mentioned it’s basically, a code On the site that says “, This is my most relevant Tag line,”, if you will So only one H1 tag per site.

Images are super important. Because Google cannot read images, but it can read text. So that’s that little description there Most website, builders or Applications, like Word Press, has a place for you to add those All right. Morgan, we’re On the very last tip, It’s been an incredible Journey # thejourney. What is tip number eight Tip number. Eight is To consider launching paid ads or Google guarantee, So if you’re not getting The results fast enough or the traction that you need Using steps one through seven and appearing in the organic sections, then this is where paid ads and the Google guarantee comes in, So you can consider doing these things Paid ads.

Obviously, it’s pay to play Whoop. You appear right at the Top of the search result, It’s amazing, but once Your ad budget is gone. You no longer appear there, But people click on the ads, They’re very effective. So I love paid ads. It gets you right to the top, but I’m not really familiar. With what Google guarantee is Give us the low down, So the Google guarantee Is basically paid ads supercharged, So you could pay.

Anyone really can pay to have their business. Appear in the paid ads, but the Google guarantee Takes it to the next level, where, if someone purchases the service through the Google guarantee And they’re not happy, they can get their money. Back, which is really awesome, So it’s Google vetting certain businesses and making sure that they Provide a great experience, There’s extra levels, you Have to do to qualify for the Google guarantee, but it’s really great and Stands out in the search results and people love it All right guys.

Those were our eight quick tips to help improve your local SEO. I hope you liked it I liked it Did you like it. Loved it, I thought you would Make sure you like this article Comment below on just Something you learned today Subscribe Ring the bell, so you Know when these articles are coming at your first, This has been The Journey. And we are signing off

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SEO Mythbusting 101

I don’t know about people say a lot of things out there about how to make your website it stand in the top result, but I don’t really know how to achieve that. You know right, fair enough. That’S a that’s a really good question: how to achieve that and I think that’s a perfect introduction into what we’re trying to do here we’re trying to like bust these myths.

What can I help you with? What are the questions that come to your mind? Okay? So, let’s start with something simple: what it’s a search engine all right, so a search engine is a platform of service or program whatever you want to call it that basically goes through the internet content and tries to catalog it. It works a little bit like in the library right, so you probably go to a library and ask the librarian.

Where can I find a book on topic X right, that’s what you do and then normally it doesn’t take you to basically go through all the books. In the library you just ya, get the right books and that’s what search engines do for you. We find the right content for your purpose, all right, but I went when he’s heard of search engines. I also heard this word called crawling. Is that a thing? That’S a thing so the way that we are doing this or search engines do this is by first going through the entire internet and we have links from one page to the other yeah.

So we are using that we start somewhere some URLs and then basically follow links from there on. So we are basically crawling our way through the Internet, one page by page, more or less, and then once we have, these pages have found them have grabbed the content. From the Internet, we need to understand it. We need to figure out what is this content about and what purpose does it serve? So then that’s the second stage which is indexing.

So then we figure out. So this page is about ice cream. This page is about ice cream in Miami. This page is about marmalade and stuff like that, and then the last step is, if you type something in you don’t type in. I want this particular thing here. You just go like. I need ice cream ice cream online. Midian right, yes, you got it, so we then basically look into our index and find the ones that are serving this purpose.

And then we try to figure out, which is the one that serves these purposes perfectly or best, and then we rank these higher than the others and show you the example, the examples that we found from the index. So how do you know which one is which results are more relevant to a given user? That’S a really good question. We have over 200 signals to do so. So we look at things like the title: the Meta Description, the actual content that you’ve got on your page images links all sorts of things.

Well right, it’s a very complicated question to answer what ranks you best but yeah. We look at the bunch of signals now, if you could give me like. You know, like top three things, that I should consider. What would that be right, so us being developers originally, you probably want me to say. Oh, I use this framework or use that framework. Yeah, that’s not how it works. You have to have really good content, and that means you have content have to have content that serves a purpose for the user.

It’S something that users need and or one optimally they need it and want it. Okay, like ice cream, so if you’re, if your content says where you are, what you do, how you? How you help me with what I’m trying to accomplish? That’S fantastic! If you just have a page that says like we are a fantastic company and we have plenty of products, that’s not serving a purpose, so you want to make sure to serve the purpose of the people who you want to attract and get who you want to Interact with your content, and you want to make sure that you’re using words that I would be using if you use a very specific term for your ice cream, let’s say like smooth cream 5000 or something like that.

I’M not I’m not going to search for that because I don’t know about I’m just going to go like I need ice cream, it’s good to mention it somewhere, so that I know. If I look for that trademark, I find it as well okay, but if I, if I’m exploring ice cream around me, I don’t know what particular ice cream there is, if there’s like a specific brand fantastic, but that’s not what I’m looking for so speak the language That I’m using so you’re you’re saying more.

Like a page, it’s like an exactly you wouldn’t when when we to meet and you have a fantastic product or I have a fantastic four, I wouldn’t go like yeah blurp master 5000. It’S fantastic and you’re like yeah. It doesn’t say it does that do all right, so do that, do an elevator pitch and help us. Okay, put you in contact with the right people, so content is number one priority. Oh, could you mention another two things that are important for this yeah you’re going to love them because they are technical, so the second biggest thing is make sure that you have meta tags that describe your content.

So I have a Meta Description. Okay, because that gives you the possibility to have a little snippet in the search results that let people find out, which of the many results might be the ones that help them the best and have page titles that are specific to the page that you are serving. So don’t have a title for everything. The same title is bad. If you have titles that change with the content you’re showing that is fantastic and frameworks, have ways of doing that so consult the documentation, but there’s definitely something something that helps with the content and the last bit is performance.

Herot right, yeah performance is fantastic. We’Re talking about it constantly, but we’re probably missing out on the fact that this is also good for being discovered online. Our so performance is not just making my website faster, but it’s also making my website more visible to others, correct okay, because we want to make sure that the people clicking on your search was like clicking on your page yeah, getting this content quickly.

So that’s one thing that we want to make sure as well, so we’re it’s one of the many signals that we are looking at, but also it just helps you use this right. They get happier. If I want ice cream really badly, then I get the page quicker, that’s fantastic yeah! So if you want to look at performance, I highly recommend looking into hybrid rendering or server-side rendering again, because that gets the content quicker to the users.

Usually right also, you might have BOTS that don’t run JavaScript so Googlebot. Does that, but not everyone else. Does it necessarily? So you want to make sure to probably figure out something like dynamic rendering, if you don’t want to make code changes, because I understand we’re all pressed for time. We have lots of bugs and and features too to fulfill and work through. So if you can’t change the code dynamic, rendering might be something that gets you there.

Okay, if there’s rendering shoes with your content. But besides that, I would say definitely look into performance. Optimization get the content quicker, get the first content full paint in there quicker optimize. Your servers optimize your caching strategies make sure that your script doesn’t have to run for, like 60 seconds, to fetch everything that you need. I know yeah, so those are things that you should definitely look into, and I guess performance is something that pretty much everyone in the developer community is looking at.

Certainly yes or they should at least they should. I hope that they do okay, so we already discussed, like all these basics around SEO and search engines and how to position my my website in the top search results. Now the question is: why is it so important for companies to rank like like in the top results right, so you’re you’re a web developer right? Yes, your build stuff on the internet. Yeah.

Do you want people to use it? Certainly, yes, certainly right, so in order to make sure that people can use that they have to know about it, and unless you are probably one of the really big players might not, and even for the big players, if they launch something new, you might not know About it and you’re not looking specifically for products you’re looking for something that serves a purpose for you, okay, I want to know how I built this thing with a framework I want to know where to find the best ice cream and the place I am in.

I want to find the cutest dogs and poppers online so, like I have a purpose, I don’t know who serves this purpose necessarily. So if you build the best ice cream, PWA ever in, let’s say Medellin. Is that how you profess? So if you build the best PWA to order ice cream online in midian, then I don’t. I don’t know about that, especially if I come as a tourist. But if I type that into a search engine like order ice cream in medicine, and then it goes like hey this, this PWA does this trick yeah you want to be the the first or the first couple of because I’m not going to go to page 99 And go like oh yeah.

This might be the perfect thing, because Google and other search engines are trying to like figure out what is the best for this purpose and then show me those up front and then I might pick from those because normally they’re pretty good. I think that covers have all the questions I have fantastic, so you feel like ready to build that, certainly excellent. That is so cool. Thank you. So much for being here.

Thank you, my guests, and I hope that this this helps other developers as well and developers and se owes can be friends. I think I think so yeah I think so. Thank you. Oh, are we still on please stay tuned for another episode of SEO: myth busting. Next time with soos Hinton we’ll talk about what is Googlebot so come back again and read what happens?

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