Categories
Online Marketing

From Low Friction to Zero Friction with Web Packaging and Portals (Chrome Dev Summit 2018)

This presentation is a developer preview of two upcoming APs with packaging and portals with these api’s. We believe that the you’ll be able to take that with no friction nature to the next level and the created zero friction user experiences.

I hope you like it. Let’s dive right into it all right, so here’s the slide showing a slide to be more precise. This is one of those old-school projector slides in their day, slides like these were useful way to communicate or held important memories for people to view the slides content. The projector needed to mechanically position it into place so that the light source would shine through it and for those of you who might have readed one of these old-school slide shows.

You probably remember how tedious it was to progress through each slide. This kind of makes me feel you know like how we think about the web today, the same feeling just like progressing through cylinder slides when you browse the web today, you can feel all the navigations today the web is used a lot on the go say in Between meetings in an elevator or maybe you’re, on a poor connection, when I’ve got limited time, focus on my phone before the next distraction comes along spending five seconds or longer staring at a white screen.

Waiting for the content to come in for the page should be interactive. That’s incredibly noticeable. Many of you may have observed. We use some exaggerated long transitions on our own slide. So far in this talk, don’t worry we’re going to put an end to that soon. Those were just one second fades, think of how use of the cycle of reading and then waiting reading and then waiting that we’ve kind of grown used to.

We think it’s time to do better and we have some ideas to help. You create seamless, zero, friction. User experiences and that’s what this talk is all about, so how I decide to see team user experience on the web, it’s not near in chrome, 13, back in 2011, we launched a feature called instant site which provides such a blissful user experience. It did so by prayer enduring the search results it would use, it would most likely click on.

However, the feature only worked in materials for various reasons, in particular for professionalism. It only worked for the search results the user had already visited and for which we had a high confidence of user interest them in 2015. Another external problems had to experience what’s launched. I’r talking about armed Rudi is going to oh Castro. What it took in the were things I had it so Cooper said advancing the state-of-the-art in page.

Loading has always been of intense interest to us at Google and for Google search. We point users to a whole lot of web pages and thinking about the totality of the experience that the user gets, we really wanted to feel as fast and as seamless as possible, even as the user goes off, of search and into the whole great world of Content that they’re looking to explore when we started amp, we were intent on using the full power of the web platform that was available, but where we wanted to get was here, and we felt that what we could achieve on a scalable way on the web.

Kind of just got us up to here, so we gave it a bunch of thought and came up with an architecture for instant loading that could work on today’s web. It’s still what we use today. First, there’s the amp javascript library. It helps to ensure that the experience is fast by default, and this is enforced by a validation step which helps keep the experience fast, even as the site is getting updated. The next layer was thinking about how server response times can vary a lot globally and not every site is situated on great infrastructure.

Also, as we’ve seen earlier, you know, sticking huge images into pages intended for mobile. Viewing is still pretty common, and so, for these reasons we added the second layer of caching, where we can ensure that the content is pushed to the edges of the network for faster delivery, and we can do common-sense optimizations and last truly. The best thing we can do to get load times down to zero milliseconds is to pre render the content use our psychic powers, as we just discussed.

This was tempted in search before with instant search. However, you need to think really carefully about the privacy implications of such a design and we had trouble scaling it. The cache will actually help us complement this pre-rendering very well, and koneko will explain more about that in a moment. So we got all of this stood up, and this is where we ended up. Most of what you’re looking at here is what we call the amp viewer.

That’s the account page you’re visiting it’s responsible for displaying the content serve through the amp cache for speed and privacy reasons. However, you’ll notice, by looking at the address bar that the URL is still saying, google.Com in it to help the user understand the where the content they’re viewing came from, we had to add an extra piece of UX to the top of the content area of the Page, the idea of the instant loading was achieved, but the design constraints that we faced and the workarounds that we had to build for them ended up being put on full display in the product experience, and that wasn’t great.

So we hear a bunch of feedback on this, maybe even from some of you so earlier this year we started down this path to make the URLs for amp pages better and after having an amp in the wild for two years we decided it was time to Take all that we had learned and developed the necessary primitives in the web platform directly, so we could make all the content across the web be able to benefit from this kind of technology.

So this means that, for the cases where you click on a link in search – and it’s just a simple navigation, then we want the publishers URL to be the one that shows up in the browser’s address bar while still having the instant or nearly instant loading experience. So I already talked a lot about hub has been bashing with the goal of highly optimized, the user experience. There was a lot of special handling required because of gap in the web platform.

We are now taking inspiration from past efforts like amp and the instance sites in the trying to eliminate this cap by extending the web platform, and by doing so, we also want to enable this direction user experience it’s across all content on the web. We are working on multiple proposals to achieve this goal, but in this talk all introduced to new primitives with packaging and the porters, so let me start with away packaging, as the name implies.

It’s meant for packaging, a piece of web content with liquid to enable various interesting use cases, but let me start first explain how it can help instant navigations was for amp and non amp content, so stepping back we belong. We wanted to make web content load instantly and reliably here’s why it’s hard when you publish something on the web in the simplest setting, you do have a server in the your content to be a project there.

Then someone brought your content, but the server might be overloaded and your content will load slowly. Change experience not good, so what we did in previous Wow, we would be to fit your content suppose that your content linked from a popular traffic source site when a user visits a site, it can trigger a privilege when things that the user is about to be J’tia content, then, because the content is already in the user to church the navigations happen very fast, our fortunately the prefetch.

The website can learn about the user, the interest, even if they don’t visit the website. One way to fix this would be folder before our site to other cache. Here, then, the referral site could bootstrap your page load in the privacy-preserving manner, because it could let the browser private, your content from this. This fix the privacy concern in the content loss instantly. So is this the holy grail? No, not yet.

As already explained, this design ends up in free display in the product. The browser’s address bar shows the URL observable for our site, instead of viewers, because this is where the browser thinks the content is coming from. This is converging to the users. The issue is that the report from doesn’t provide a proper way to let others would stop your page lot, but what if we are in the critical resources, could be shared with popular traffic sources and were loaded on your behalf.

This satellite traffic source to boost appear petals in the winter user, navigates it’s just a regular page load from your service, only much faster. So how can we achieve this? The browser needs a way to verify the tourism resources that are served by a fast cast. This can be done by adding a proof of origin on these resources, which is exactly what we packet in provides. So, let’s see actual standard proposals with packaging.

It’s not the name of a single proposal, but an umbrella concept for multiple spec proposals. The most important one is design exchange, it’s basically a format that represents a single HTTP exchange or a pair with HTTP request/response, very simple, except it’s digitally signed, so that the browser can verify the original resource. There’s another proposal building on top of signed exchange called bounded exchange.

This is a bundle of exchanges, therefore, can represent multiple resources in one package like a whole webpage. We think that the bundles exchanged will enable other interesting use cases while we started to design exchange. Since that’s the key building block and after a year block we’re pleased enough that we’re starting an oompa experiment of the feature on chrome 71, which is in beta now, you can play locally with it by enabling a flag or conjoined experiment to interpret on your site.

Please visit bittley’s /, try fxg to find out how we’d love to get your feedback on this. That will help us improve this feature more quickly. So, in order to create and publish signed exchanges for your resources, you need to first acquire a certificate that can sign exchanges and the hosted at a public. You are. Such a certificate can be created at digital today, once you do that you can generate signed exchanges for your resources by using an Opus, a stirrer.

This process is very manual, but I’ll talk, we’ll talk about each options later in this talk, so the origin trial process is needed for sites that are going to link to signed exchange content. That could be your own site, but it also includes platforms like Google com. So we’ve gone ahead and enrolled Google comm in the signed exchange origin trial and we now like to show you a demo of using signed exchanges for delivering amp content from Google search to walk you through it.

Please join me in welcoming to the stage tsumo from 1-800 flowers and Rustom from CloudFlare. Hey thanks really Amber’s provided a prominent pathway for user discovery of results and brands, teaser close a gap between discovery and speed to engage in thanks to an active developer community and thanks for rollout of new web components where packaging for the deepens experience of providing native Ui, while staring the benefits from the am cash today, we’re excited demo an example of where packaging life are.

You ready check it out. Let’s search Christmas greens, oh yeah, so notice in this search result there’s a amp badge, so it’s prominently featured so you know it instantly. This is an amped search unit. I click on it or tap on it and instantly as Rudy is mentioning. You see that there’s no Google in the you and the URL hat, which is pretty key over here, because now you instantly feel that you’re natively on the website versus being on a separate cache importanly enough.

You also see that there’s no there’s no view ahead of so adds further to the prominence that you are actually on on this in this case, when you have flowers, calm. Furthermore, having attribution so seamless, I just adds to a much more confident realization for a lot of brands that now there will be absolutely wonderful, an attribution going from the SERP to the native site and a big shout out really to the to the amp team and To the gue, mobile consultants, team who’d really been pushing the boundaries of UI UX enhancement and really making sure that the web is taking all the strides possible to go to the next level.

Ristin your go through how this works sure thanks to mom. Yes, so let’s look under the covers and talk about how you would actually deploy something to support sign exchange. So at the top here in green, we have the request flow from your origin through a front-end proxy to your users device on the bottom. You have the request flow into the amp cache and in between you have an amp packager. This prepares the documents for the cache and signs them to support signed exchange.

Now at CloudFlare we sat down and thought about how to use our global programmable network to make this all simpler, and this is what we ended up with. We took all the logic necessary to support, signed exchange and built it into a CloudFlare worker. This sits at our edge and supports both the cryptographic operations, the packaging operations and the logic necessary to arbitrate between the user and am cash request flows, so you might be asking what’s a worker and simply put it v8 running on the edge.

This allows you to write JavaScript targeting the serviceworkers API, deploy it to our edge and have it running instantly in 155. Locations supporting signed exchange and this packaging experience is a great example of what workers is capable of. So, in addition to we’re releasing the code that supports this demo so that you can all build your own workers to try signed exchange, we also plan on building a full, fledged CloudFlare feature to support it at launch.

Go back to Rudy, Thank You, sumo and roast them. So if you’re publishing am content, we’d like to invite you to try out a Developer Preview of signed exchange, amp content in search using the instructions at the link up on the slide, GGO slash web package preview, you can learn more about creating packages and building an Endo and flow, like you just saw for your own amp countenance factory, so we’ve seen the benefits of sign exchange spring to AM publishers, but it’s important not to forget that this will also benefit all pages on the web too.

Now I want to show an additional example of regular cross with navigation on the flow networks. The content will load slowly. On the other hand, the right side shows how it can be done with a prefix with repackaging. You can see that the user is navigate to a page on a different site instantly the profits down from the cash of the referral site so therefore down the privacy-preserving manner so efficient how to use web packaging to realize the privacy-preserving instant navigations by you know.

We’re still doing navigations right, so it still feels like we are progressing through pages at disjoint experience, not a nice seamless experience and we’ll be wondering how you could improve this even further and let me introduce our latest proposal portals. So, let’s see what we mean by navigation versus transition, maybe it’s not too surprising again. This shows a regular navigation. This blood, slowly depending on activity in the breaks years of law and right side, showed an example of what transient, as you can see, when the user taps on a article, a nice indigenous animation, triggered creating a sense of continuity.

The navigation just happened without being felt. The navigation, the so subtle that it worth taking a closer look at the can be seen from the address bar. The user starts their journey from a pigeon feeder to Krista to me and when the animations are finished, the user ends another website. You start horrid ojp. So it’s a cross, I transition combining portals in the Zion exchange. It enables these types of user experience while preserving the user’s privacy.

You might not be interesting yet, but Porter the not limited to cross website navigations. Let’s take a look at how it can improve the user experience of a single website built with multiple page architecture. I’d like to thank her Tina young with ample web comics, our partners in Japan, whom we worked with to create this early exploration for their reading. Manga. On the go website called upon any language on, so let’s see the user experience without porters.

When you reach the end of a chapter, you see an interest shop which, as you can see it takes time to load the next chapter. That’s because the website the using multiple page structure and it needs to load a new page for each chapter. Now, let’s see how that could look like with portals at the end of a chapter, we can produce the next chapter and make the transition seamless pretty cool right. The beauty of this is that you can achieve this smooth user experience without having to be Arctic to your website into single page app, which is, as you know, a non-trivial amount of work.

So what are portals portals are like iframes? You can create one at an image element of a page using a portal tag. At this point it looks pretty much the same as an eye and then navigate to an element by calling an octave atypia when that API is called. The element is detached from the page and becomes the new top-level page. You can also add an animation to smooth out the transition. So what are the differences between porters and iframes? The biggest difference is that portals can be navigated into another interesting differences.

That portals are always created at stop reverberating context where they can still be embedded in a page like iframes. Let’s recap: the benefits portals enable seamless page transitions like what you get with single page apps, but without having to reactive to your site and even across different side origins. So you can just build your website using multiple pages and we can connect them with POTUS.

So here’s the example code snippet of reporters. You can create a portal as an HTML element in the engine, append it to the page to help it emit. Then, when the user touch the embedded portal, you can show a nice animation and the cause activate API to make the actual transition. That’s it exciting, isn’t it and you probably won’t know the current status. We have an explainer on the github digit BT fresh waters, spec to learn more chrome.

Implementation is in progress. We are aiming one origin for next year in the eagerly awaiting me, a feedback that will help us to define this proposal. So that’s basically all from us about low friction desire, friction, but I have one more topic: bounded exchanged, so remember that we hinted that bundle exchanged earlier. They allow multiple resources to be bonded in one package and you might be wondering if about the current status of development so well.

The chrome team has touched the building a prototype to explore the possibilities. We think this could enable interesting use cases, scenarios like offline PW illustration and much more here. Isn’t it I’m Bob a newsreader pdaboy? This is based on toy them. Read up built by one of our or some dabrander Fox in the now runs on a custom chrome. Build to use bounded exchanges G up, allows the user to read news articles reliable way by little bit serviceworker download and saved articles as bandits if the news page provides them so that the user can later with the saved articles from multiple sites, even while offering not That start with us to show ads coming from the original news sites in the site’s keep maintaining the control over them.

Here’s another example, as you may know, loading a large number resources costly in the burning of them in one big javascript file using bandwidth like epic. It’s a very popular technique. We did an experiment to see if bonded exchanges can be used here which could allow the browser to process in the cache individual resources in the browser, in the bundle without executing the javascript, and one of the results looked like this.

While still preliminary it looks promising, we think so we think there’s some potential and don’t want to know what you think all right. So let’s go back to the main topic and wrap up the stock. So we talked about two new proposals for zero friction user experiences. First, web packaging enables privacy-preserving instant navigations and second portals enables seamless transitions between pages or sites combined together to enable zero friction.

Page changes transitions on top of any web pages even across origins, and here’s a look at the roadmap prize to ship style exchanges on stable by the middle of 2019 and also to start an origin trial for porters sometime around then as well. So for Google search really excited about both signed exchanges and portals as a path to building more zero friction user experiences across the whole web. Following the footsteps of the demo you just saw earlier in am we’d like to launch support for amp signed exchanges next year.

We’re also actively working on how Nonnie pages can adopt these same technologies for highly optimized user experiences. We believe that the bench I just have a highly optimized content on the web regardez foods I eat sample, not with all the standard work we are doing today and we think engaging various partners as well as other browser vendors, because we want to refine what we Have and I want to make sure that it will help them and the developers like you achieve highly optimized user experiences.

For instance, such teams at Bing Yahoo, Japan Biden, Google content publishers in the web developers at 1-800, flowers ha Tina, young magenta, web comics, CD ends and certificate authorities such as digit in the crowd flair, as well as folks working on the decentralized web at the protocol. We hugely rely on your feedback and are eagerly awaiting to hear what you think here are the important links that we referenced and that you can check out to learn more and share your opinion and give us input.

You can also come to the ask chrome area in the next break and we’ll be there to answer your questions. We’re really excited about the future of the web, and I didn’t like the kinds of experiences that we showed today and we’ll appreciate your help and joining us to move these technologies forward. Thank you. You


 

Categories
Online Marketing

Princess Louise, Duchess of Argyll

She was a strong proponent of the arts and higher education and of the feminist cause. Her early life was spent moving among the various royal residences in the company of her family.

When her father, the Prince Consort, died on the 14th of December 1861. The court went into a long period of mourning to which, with time, Louise became unsympathetic. Louise was an able sculptor and artist, and several of her sculptures remain today. She was also a supporter of the feminist movement, corresponded with Josephine Butler and visited Elizabeth Garrett before her marriage from 1866 to 1871.

Louise served as an unofficial secretary to her mother, the Queen. The question of Louise’s marriage was discussed in the late 1860’s suitors from the royal houses of prussia and denmark were suggested, but Victoria did not want her to marry a foreign prince and therefore suggested a high-ranking member of the British aristocracy. Despite opposition from members of the royal family, Louise fell in love with John Marquess of Lorne, the heir of the Duke of Argyll Victoria consented to the marriage which took place on the 21st of March 1871.

Despite a happy beginning that too drifted apart, possibly because of their childlessness and the Queen’s constraints on their activities in 1878, Lorne was appointed Governor General of Canada, a post he held 1878 to 1884. Louise was viceregal consort, starting a lasting interest in Canada. Her names were used to name many features in Canada following Victoria’s death in 1901. Louise entered social circle established by her brother, the new King Edward, the seventh Louise’s marriage, survived thanks to long periods of separation, the couple reconciled in 1911 and she was devastated by her husband’s death in 1914.

After the end of the first world war in 1918. At the age of 70, she began to retire from public life, undertaking few public duties outside Kensington Palace, where she died. At the age of 91 part 1 early life. Louise was born on the 18th of March 1848 at Buckingham Palace, London. She was the fourth daughter and sixth child of the reigning British monarch, Queen Victoria, and her husband, Prince Albert of saxe-coburg and Gotha.

Her birth coincided with revolutions, which swept across Europe, prompting the Queen to remark that Louise would turn out to be something peculiar. The Queen’s labor with Louise was the first to be aided with chloroform Albert and Victoria chose the names Louise, a Caroline Alberta. She was baptised on the 13th of May 1848 in Buckingham Palace s, private chapel, by John Bird Sumner, the Archbishop of Canterbury, though she was christened Louisa at the service.

She was invariably known as Louise throughout her life had godparents were Duke Gustav of mecklenburg-schwerin. Her paternal great great uncle, for whom Prince Albert stood proxy, the Duchess of Saxon, for whom her great aunt Queen Adelaide, stood proxy and the hereditary Grand Duchess of mecklenburg-strelitz, her first cousin, once removed, for whom the Duchess of Cambridge stood proxy. During the ceremony, the Duchess of Gloucester, one of the few children of King George, the third who was still alive, forgot where she was and suddenly got up in the middle of the service and knelt at the Queen’s feet.

Much to the queen’s horror like her siblings. Louise was brought up with the strict program of education devised by her father, Prince Albert and his friend and confidant Baron Stockman, the young children were taught practical tasks such as cooking farming, household tasks and carpentry from her early years. Louise was a talented and intelligent child, and her artistic talents were quickly recognized on his visit to Osborn house in 1863, alum Tennyson, the son of the poet Alfred Lord Tennyson, remarked that Louise could draw beautifully because of her royal rank.

An artistic career was not considered, however. The Queen first allowed her to attend art school under the tutelage of the sculptor Mary Thorneycroft and later 1863 allowed her to study at the National Art Training School. Now the Royal College of Art, South Kensington, Louise also became an able dancer and Victoria wrote after a dance that Louise danced the sword dance with more Verve and accuracy Vaughn any of her sisters.

Her wit and intelligence made her a favorite with her father with her inquisitive nature earning her the nickname Little Miss white from other members of the royal family part to secretary Louise’s father, Prince Albert, died at Windsor on the 14th of December 1861. The Queen was devastated and ordered her household to move from Windsor to Osborne House on the Isle of Wight. The atmosphere of the royal court became gloomy and morbid in the wake of the princes death and entertainment became dry and dull.

Louise quickly became dissatisfied with her mother’s, prolonged mourning for her 17th birthday in 1865, Louise requested the ballroom to be opened for a dead dan dance, the like of which had not been performed since Prince Albert’s death. Her request was refused and who bought him with the mundane routine of travelling between the different royal residences at set times irritated her mother, who considered Louise to be indiscreet and argumentative.

The Queen comforted herself by rigidly continuing with Prince Albert’s plans for their children. Princess Alice was married to Prince Lewis, the future Grand Duke of Hesse that was born on the 1st of June 1862 in 1863, Edward the Prince of Wales, married Princess Alexandra of Denmark. The Queen made it a tradition that the eldest and married daughter had become her unofficial secretary, a position which Louise filled in 1866, despite the Queen’s concern that she was indiscreet.

Louise, however, proved to be good at the job Victoria wrote shortly afterwards. She is, and who would some years ago have thought it a clever, dear girl, with a fine, strong character unselfish and affectionate. However, when Louise fell in love with her brother Leopold, scooter the Reverend Robinson Duckworth 14 years of senior between 1866 and 1870, the Queen reacted by dismissing Duckworth in 1870.

He later became canon of Westminster, Abbey Louise was bored at court and by fulfilling her duties, which were little more than minor secretarial tasks such as writing letters on the Queen’s behalf, dealing with political correspondence and providing the queen with company. She had more responsibilities. Part three marriage: chapter 1 suitors as a daughter of the Queen Louise, was a desirable bride more so as she is regarded as the Queen’s most beautiful daughter by both contemporary and modern biographers.

However, she was accused by the press without substantiation of romantic Affairs. This, coupled with her liberalism and feminism, prompted the Queen to find her a husband. The choice had to suit Victoria, as well as Louise and the Queen insisted that her daughter’s husband should live near her, a promise which had also been extracted from the husband of Helena. Louise’s sister various suitors were proposed by the leading royal houses of Europe.

Princess Alexandra proposed her brother, the Crown Prince of Denmark, but the Queen was strongly opposed to another Danish marriage that could antagonize Prussia at a time of diplomatic tension over the schleswig-holstein question, Victoria Louise’s eldest sister proposed that all and rich Prince Albert of Prussia, but Queen Victoria disapproved of another Prussian marriage that would have been unpopular in England, Prince Albert, was also reluctant to settle in England, as required.

William, Prince of Orange was also considered a suitor, but because of his extravagant lifestyle in Paris, where he lived openly with a lover. The Queen quickly vetoed the idea. Louise viewed marriage too many princes and desirable and announced that she wished to marry John Campbell Marquess of Lorne, heir to the dukedom of Argyll. No marriage between a daughter of a monic and a British subject had been given official recognition since 1515, when Charles Brandon 1st Duke of Suffolk married King, Henry the eighth’s sister Mary Louise’s brother, the Prince of Wales, was strongly opposed to a marriage with a non mediatized.

Noble furthermore, Lorna’s father George Campbell was an ardent supporter of william ewart gladstone, and the prince of wales was worried that he would drag the royal family into political disputes. Nevertheless, the opposition was crushed by the queen, who wrote to the Prince of Wales in 1869. The Queen, a vote that Louise’s marriage to a subject would bring new blood into the family, while all European princes were related to each other.

She was convinced that this would strengthen the royal family morally and physically part 3 marriage, chapter 2 engagement and wedding. Louise became engaged to the Marquess of Lorne on the 3rd of October 1870, while they were visiting Balmoral Lorne was invited to Balmoral Castle in Scotland and accompanied Louise, the Lord Chancellor, Lord Hadley, and Queen Victoria’s lady-in-waiting lady Ely, on a drive later that day, Louise returned And announced to the Queen that long had spoken of his devotion to Louise and she accepted his proposal in the knowledge of the Queen’s approval.

The Queen later gave Lady Elia bracelets to mark the occasion. The Queen found it difficult to let go of her daughter confiding. In her journal that she felt painfully the thought of losing her, the new breach in royal tradition caused surprise, especially in Germany and Queen Victoria, wrote to the Queen of Prussia that princes of small impoverished German houses were very unpopular in Britain and that Lord lon, a Person of distinction at home with an independent fortune was really no lower in rank than minor German royalty Victoria settled an annuity on Louise shortly before her marriage.

The ceremony was conducted at since George’s Chapel at Windsor Castle on the 21st of March 1871, and the crowd outside was so large that for the first time, policemen had to form chained barriers to keep control. Louise wore a wedding veil of Honiton lace that she designed herself and was escorted into the chapel by her mother and her two eldest brothers, the Prince of Wales and the Duke of Edinburgh.

On this occasion, the usually severe black of the Queen’s morning dress was relieved by the crimson, rubies and blues of the Garter star following the ceremony, the Queen kissed, Louise and lawn now, a member of the royal family, but still a subject. Kissed the Queen’s hand. The couple then journeyed to Claremont in Surrey for the honeymoon, but the presence of attendants on the journey and at mealtimes made it impossible for them to talk privately, the short for Dave, as it did not pass without an interruption from the Queen.

Who was curious about her daughter’s thoughts on married life among their wedding gifts was a maple with desk from Queen Victoria, now at Inverrary castle, part four viceregal consort of Canada. In 1878, British Prime Minister, Benjamin Disraeli chose lon to be Canada’s governor-general and he was duly appointed by Queen Victoria. Louise thus became his viceregal consort as viceregal consort. She used her position to support the Arts and higher education and the cause of female equality.

Although she said the subject of domestic economy lies at the root of the highest life of every true woman, but her stay in Canada was unhappy as a result of homesickness dislike of Ottawa and a bad sling accident. Part4 viceregal consort of Canada. Chapter 1: in our specious arrival on the 15th of November 1878, the couple left Liverpool and arrived in Canada for the inauguration at Halifax. On the 25th of November, Louise became the first royal to take up residence in Rideau Hall, officially the Queen’s royal residence in Ottawa.

However, the whole was far from the splendor of British royal residences and as each viceregal couple decorated to the hall with their own furnishings and thus took of em when they departed, the lawns found the palace sparse in decor upon their arrival. Louise put her artistic talents to work and how many of her watercolor and oil paintings around the hall also installing her sculpted works, though the news that a daughter of the Queen would be viceregal consort of Canada first saw a thrill of joy burst upon the Dominion.

It being felt that the princess would be a strong link between Canadians and their sovereign. The arrival of the new governor-general and his wife was not initially welcomed by the Canadian Press, which complained about the imposition of royalty on the country’s hitherto and regal society. Relations with the press further deteriorated when Lorna’s private secretary, Francis D Winton threw for journalists off the Royal Train.

Although the lawns had no knowledge of d-wing Tom’s action, it was assumed by the press that they did and they earned an early refutation of the haughtiness. Louise was horrified by the negative press and when she heard about reports of a nation of flunkies at Vanessa, regal Court taking lessons in the backward walk. Louise declared that she wouldn’t care if they came in blanket coats. A reference to the ubiquitous kaput, a coat made of blanket cloth, both durable and warm the cultural significance of the blanket coat and genteel society with reference to several early governors-general and their wives can be found in very picturesque and very Canadian.

But blanket coat and Anglo Canadian identity in the second half of the nineteenth century by Eileen stack of the McCord Museum of Canadian history. Eventually, the worries of a rigid court at Rideau Hall and the feeble undercurrent of criticism turned out to be unfounded. As the royal couple proved to be more relaxed than their predecessors, part for viceregal, consort of Canada Chapter two Canadian entertainments Louise’s first few months in Canada, were tinged with sadness.

As her favorite sister, the Grand Duchess of Hesse and by Rhine died on the 14th of December 1878. Although homesick over that first Christmas, louise soon grew accustomed to the winter. Climate, sling and skating were two of her favorite pastimes in Canada. As the monix direct representative, lon always took precedence over his wife so that at the opening of the Parliament of Canada on the 13th of February 1879, Louise was ranked no differently from others in attendance.

She had to remain standing with the MPS until known asked them to be seated in order for lawn to meet every Canadian member of parliament he held by weekly dinners for 50 people. However, some of the Canadian ladies responded negatively to the British party. One of her ladies-in-waiting reported that some had an I’m as good as you sort of man II. When one begins a conversation, court entertainments were open.

Anyone who could afford the clothing to attend functions was simply asked to sign the visitors book Louise’s. First, state ball was given on the 19th of February 1879 and she made a good impression on her guests when she ordered to the silk cordon separating the viceregal party from the guests be removed. However, the ball was marred by various mishaps, including a drunken bondsman, nearly starting a fire by pulling a curtain over a gas lamp.

The open house practice was criticized by guests who complained about the low social status of other guests. One attendee was horrified to find the attendees grossly dancing in the same set. Louise and lon found the Royal Canadian Academy of Arts and enjoyed visiting Quebec where they made their son home and Toronto. Louise served as patroness of the ladies educational Association of the woman’s protective immigration Society, of the Society of decorative arts and of the Art Association all of Montreal.

One of her works as a sculptor is the statue of her royal mother, Queen Victoria, which now stands in front of the Royal Victoria College Montreal. Now the strathcom music building of McGill University Laura’s father, the Duke of Argyll, arrived with two of his daughters in June and in the presence of the family Louise caught a 28 pound 13 kilogram salmon. The women’s success at fishing prompted the Duke to remark that fishing and Canada required no skill, part for viceregal consort of Canada.

Chapter 3 slay accident, Louise lawn and two attendants were hurt in a sleigh accident on the 14th of February 1880, the winter was particularly severe and the carriage in which they were travelling overturned, throwing the coachman and footman from the sleigh. The horses then panicked and dragged the overturned carriage over more than 400 yards 370 meters of ground. Louise was knocked unconscious when she hit her head on the iron bar supporting the roof and lawn was trapped, underneath her expecting the sides of the carriage to give way at any moment, eventually, as the overtook, the sleigh ahead, the horses calmed and the occupant of the Sleigh Princess Louise’s aide-de-camp ordered an empty carriage to convey the injured party back to Rideau Hall.

The doctors who attended Louise reported she was severely concussed and in shock and that it was a wonder her skull was not fractured. Louise’s ear had been injured when her earring caught on the side of the sleigh tearing her earlobe into the press played down the story on instructions from Lorna’s private secretary, an act that was described by contemporaries as stupid and ill-advised. For example, one New Zealand newspaper reported accepting immediately after the blow.

The princess was perfectly sensible during the whole time. Knowledge of Louise’s true condition might have elicited sympathy from the Canadian people as it was one member of parliament wrote except the cut in the lower part of the ear. I think there was no injury done worth mentioning. Therefore, when Louise cancelled her immediate engagements, people thought she was malingering. News of the accident was also played down in Britain and in letters home to the anxious Queen Victoria.

She played a major role in the development of the nascent tourism industry of the colony of Bermuda 770 miles southeast of Nova Scotia in 1883 because of her fragile health. She spent the winter in Bermuda popular rising, a trend for wealthy North Americans to escape to Bermuda s relatively mild climate during the winter months. Her visit brought such attention to Bermuda that a palatial hotel, which opened in 1885, intended to cater to these new visitors, was named after her.

The Princess Hotel was built on the shore of Hamilton harbour in the parish of Pembroke part4 viceregal, consort of Canada chapter for continued interest in Canada. After returning to Britain in 1883, Louise continued to take an interest in Canada. During the Northwest rebellion of 1885. She sent a certain dr., Boyd medical supplies and a large fund of money for distribution. Her Express instructions were that assistance was to be rendered to friend and foe indiscriminately to fulfill her wishes.

Boyd accompanied the militia medical staff under dr. Thomas Roddick to the sights of the Battle of Fish Creek and the Battle of bartosh to help give medical treatment to the wounded, including the Metis opposition. In 1905, the province of Alberta was named after Princess. Louise Caroline Alberta. In the province there is Lake, Louise and mount Alberta is named in her honor part. Five victoria’s last year’s chapter, one family conflict, Louise returned to Britain from Quebec, with her husband on the 27th of October 1883 and landed at Liverpool.

Queen Victoria had prepared apartments at Kensington Palace and the couple took up official residence there. Louise retained those apartments until her death. The 56 years later lon resumed his political career campaigning, unsuccessfully for the Hampstead seat in 1885. In 1896, he won the South Manchester seat entering Parliament as a liberal Louise, unlike lon, and his father was in favour of Irish Home Rule and disappointed when he defected from Gladstone Ian liberalism to the liberal unionists.

Relations between Louise and lorn was strained, and, despite the Queen’s attempts to keep them under one roof, they often went their separate ways even when he accompanied Louise. He was not always received with favorite court, and the Prince of Wales did not take to him out of all the royal family. Lorne was the only one to be identified closely with a political party having been a Gladstone Ian’s liberal in the House of Commons, Louise’s relationship with the two sisters closest to the Queen, Beatrice and Helena was strained at best.

Beatrice had married the tall and handsome prince Henry of Battenberg in a love match in 1885, and they had four children. Louise who had a jealous nature had grown accustomed to treating Beatrice with pity on account of the Queen’s constant need for her Beatrice’s biographer Matthew. Dennison claims that, in contrast to Beatrice, Louise remained strikingly good-looking throughout her 40s Louise and her husband were no longer close and rumors spread about Lorna’s alleged homosexuality.

Thus Beatrice was enjoying a satisfying sexual relationship with her popular husband, which louise was not. Louise may have considered Prince Henry a more appropriate husband for herself. Certainly following Prince Henry’s death in 1896, Louise wrote that he Henry Henry was almost the greatest friend I had. I too miss him more than I can say. In addition, Louise attempted to champion her late brother-in-law by announcing that she was his confidant and that Beatrice a mere cypher meant nothing to him.

Part 5 Victoria’s last year’s chapter to rumors regarding Louise further rumors spread that Louise was having an affair with Arthur big. Later. Lord stem finem, the Queen’s assistant private secretary, Beatrice mentioned the rumours to the Queen’s physician, calling it a scandal and Prince Henry claimed to have seen big drinking to Louise’s health at dinner. Louise denied the rumor, claiming that it was started by Beatrice and Helena to undermine her position at court.

However, on Henry’s death relations between the sisters sporadically improved, and it was Louise rather than the Queen, who was the first to arrive at shimmies to be with the widowed Beatrice. Nevertheless, Louise as jealousy did not evaporate completely James read the Queen’s physician wrote to his wife a few years later. Louise is as usual, much down on her sisters, hope she won’t stay along or she will do.

Mischief rumours of affairs did not surround only big. In 1890, the sculptor joseph edgar Boehm died in Louise’s presence at his studio in london, leading to rumours that the two were having an affair. Poems assistant, Alfred Gilbert, who played a central role in comforting Louise after Boehm’s, death and supervised the destruction of bones private papers was rapidly promoted as a royal sculptor. Louise was also romantically linked to fellow artist, Edwin Luo Tian’s, her aquarii Colonel William prophet, and an unnamed music master.

However, J Han wake Louise as biographer argues that there is no substantial evidence to suggest that Louise had sexual relationships with anyone other than her husband during victoria’s. Last year’s Louise carried out a range of public duties such as opening public buildings laying foundation stones and officiating. At special programs, Louise, like her eldest sister Victoria, was more liberally minded and supported the suffragists movement completely contrary to the Queen’s views.

Louise privately visited Elizabeth Garrett, the first British woman to qualify as a physician Queen Victoria deplored the idea of women joining professions, especially medicine, and described the training of female physicians as a repulsive subject, part 5 Victoria’s last year’s chapter 3 Louise’s and conventional royal. Louise was determined to be seen as an ordinary person and not as a member of the court when travelling abroad she often used the alias mrs.

Campbell. Louise was known for her charity towards servants on one occasion the butler approached her and requested permission to dismiss the second footman, who was late getting out of bed when she advised that the footman be given an alarm clock. The butler informed her that he already had one she then went so far as to suggest a bed that would throw him out at a specified time, but she was told this was not feasible.

Finally, she suggested that he might be ill and when checked, he was found to be suffering from tuberculosis. The footman was therefore sent to New Zealand to recover. On another occasion, when she visited Bermuda, she was invited to a reception and chose to walk rather than be driven. She became thirsty along the way and stopped at a house where she asked a black woman named mrs. McCarthy for a glass of water owing to the scarcity of water.

The woman had to go some distance to obtained it, but was reluctant because she had to finish her ironing when Louise offered to continue the ironing. The woman refused, adding that she was in a great hurry to finish so that she could go and see Princess. Louise. Realising that she had been recognized, Louise and quiet weather McCarthy would recognize her again when the woman said that she would have thought so, but was admittedly unsure.

Louise replied: well, take a good look at me now, so you can be sure to know me tomorrow at st. George’s, the princess clung to her privacy and enjoyed not being recognized. Louise and her sisters had another disagreement after the death of the Queen’s close friend, Jane Spencer, Baroness Churchill, determined not to put her mother through more misery. Louise wanted the news to be broken to the Queen gradually when this was not done.

Louise voiced her sharp criticism of Helena and Beatrice one month later on the 22nd of January 1901, Queen Victoria died at Osborne House on the Isle of Wight. In her will the Queen bequeathed Kent house on the Osborne estate to Louise as a country residence and gave Osborne cottage to Louise as youngest sister Beatrice Louise and Beatrice we’re now neighbors, both at Kensington Palace and Osborne part six later life chapter 1 Edwardian period upon Queen Victoria’s death, Louise entered a social circle of her brother, the new King Edward, the seventh, with whom she had much in common, including smoking.

She had an obsession with physical fitness and if she was near dat for this, she went retort by saying, never mind I’ll, lad. Live you all. Meanwhile, Louise’s husband, ninth Duke of Argyll since 1902, his seat in the House of Lords, the colonial secretary, Joseph Chamberlain, offered him the office of governor-general of Australia that year, but the offer was declined. Louise continued her sculpture and in 1902, designed a memorial to the colonial soldiers who died in the Boer War.

In the same year, she began anew to study on a married woman suggested by the English painter, Sir William Blake Richmond. Louise spent much of her time at Kent house and she frequently visited Scott and with her husband, financial pressures did not disappear when lon became Duke and Louise avoided, inviting the King to Inverrary our Gil’s ancestral home, because the couple were economizing when Queen Victoria had visited The house before lon became duke of argyll.

There were 70 servants and 74 dogs by the time of Edward the seventh succession. There were four servants and two dogs, the Duke of Argyll’s health, continued to deteriorate. He became increasingly senile and Louise nursed him devotedly from 1911. In these years, Louise and her husband were closer than they had been before. In spring 1914, Louise stayed at Kensington Palace, while her husband remained on the Isle of Wight.

He developed bronchial problems, followed by double pneumonia. Louise was summoned on the 28th of April 1914 and he died on the 2nd of May following his death, Louise had a nervous breakdown and suffered from intense loneliness writing to a friend shortly afterwards. My loneliness without the Duke is quite terrible. I wonder what he does now part 6 later life chapter 2. Last years, Louise spent her last years at Kensington Palace occupying rooms.

Next to her sister Princess Beatrice. She made occasional public appearances with the royal family, such as at the Cenotaph at Whitehall on the 11th of November 1925. However, her health deteriorated in 1935. She greeted her nephew King George V and his wife, Queen Mary at Kensington town hall, during their silver jubilee celebrations and was made an honorary freeman of the Borough of Kensington. Her last public appearance occurred in 1937 at the home arts and industries exhibition between these occasions.

Her great-nephew King Edward of the 8th abdicated on the 11th of December 1936. In December 1936, Louise wrote to the British prime minister Stanley Baldwin sympathizing with him about the crisis. Following the accession of Edwards brother King George, the sixth, she became too ill to move around and was confined to Kensington Palace affectionately called the aunty Palace by Princess Elizabeth and Princess Margaret.

She developed near itis sent her an inflammation of the nerves between the ribs fainting fits and she attica Louise occupied herself by drafting prayers, one of which was sent to Neville Chamberlain reading guide our ministers of state and all who are in authority over us park7 death. She died at Kensington Palace on the morning of the 3rd of December 1939, at the age of 91 years, 8 months and 15 days, the same age to the day as her younger brother, Prince, Arthur wearing the wedding veil.

She had won almost seventy years earlier, following a simple funeral owing to the war, her remains were cremated at Golders Green Crematorium. On the 8th of December, her ashes were quietly placed in the Royal crypt at st. George’s Chapel on the 12th of December, with many members of the Royal and Argyll families present, her ashes were moved to the Royal burial ground Frogmore near Windsor on the 13th of March 1940 Louise’s will stated that if she died in Scotland, she should be buried at the Campbell mausoleum in Killman next to her husband.

If in England, at Frogmore air her parents had coffin was born by 8 M cos of her own regiment, the Argyll and Sutherland Highlanders dot H ER estate was probated as 239 thousand two hundred and sixty pounds, 18 shillings and sixpence with her debts, including 15 shillings. For cigarettes part eight legacy, Louise bestowed her name on for Canadian regiments, the Argyll and Sutherland Highlanders of Canada, Princess Louise’s in Hamilton Ontario, the Princess Louise Dragoon Guards in Ottawa, Ontario in active since 1965.

The 8th Canadian Hustons Princess Louise’s in Moncton New Brunswick and the Princess Louise Fusiliers in Halifax Nova Scotia queen elizabeth ii, later recalled that Louise and her sister Beatrice would talk until they stunned their audience with their output of words. The province of Alberta in Canada is named after her, although the name Louise was originally planned. The princess wished to honor her dead father, so the last of her given names was chosen.

https://m.youtube.com/watch?v=Ale2BtPSdN0

Lake, Louise and Alberta is also named after her, as is Mount Alberta, although her time in Canada was not always happy. She liked the Canadian people and retained close links with her Canadian regiments back at home. She gained a reputation for paying unscheduled visits to hospitals, especially during her later years. Her relationship with her family was generally closed, although at times she bickered with the Queen and her sisters Helena and Beatrice the relations did not remain strained for long.

She retained a lifelong correspondence with her brother Prince Arthur and was one of King Edward, the seventh favorite sisters of all her siblings. She was closest to Prince Leopold later Duke of Albany and she was devastated by his death in 1884. Among the younger generations of the family, Louise’s favorite relatives were the Duke and Duchess of Kent, her grand nephew and his wife at the coronation of King George, the sixth and Queen Elizabeth in 1937, Louise lent, the Duchess, the train that she designed and wore for the Coronation of King Edward, the seventh and Queen Alexandra in 1902, a war hospital her skin Scotland is named after Louise.

It took her name as she was the first patron of the unit. It was originally called Princess. Louise Scottish Hospital fell in love, sailors and soldiers, the name changed over the years to a skin Hospital and then just Erskine the charity as close to its centenary year and has grown to become the biggest X service establishment in the country. Part eight legacy chapter one art practice: Louise had artistic training from childhood.

First, with Susan Durant from 1864, then Mary Thorneycroft from 1867 and further lessons with Edgar boom. She also then attended national art, training, school or anna TS, which marks the first time a member of the British royal family attended a public education institution like many women artists in the 19th century, Louise had to make do with training intended for industrial designers and out Teachers rather than fine artists, there was no training from the nude model, as there was for male art students, Louise held in account with the London artists, Cullen and Charles Roberson and Coe from April 1872 until February 1931 buying materials for oil and watercolor painting, including numerous Sketchbooks Louise was the most artistically talented of Queen Victoria’s daughters, as well as being an able actress, pianist and dancer.

She was a prolific artist and sculptor when Louise sculpted, a statue of the Queen portraying her in coronation robes. The press claimed that her tutor, Sir read gabon was the true creator of the work the claim was denied by Louise’s friends who asserted her effort and independence. The work was intended to be exhibited in 1887, but production was delayed until 1893, a memorial to her brother-in-law, Prince Henry of Battenberg and a memorial to the colonial soldiers who fell during the Boer War resided wiffingham Church on the Isle of Wight and another statue of Queen Victoria remains at McGill University in Montreal, a section one selected works of art.

Subject: one works on paper Queen Victoria 1881 pencil on paper, 36.9 x, 20, 4.0, centimetres sheet of paper; royal collection, trust us in nine hundred and eighty thousand four hundred and twenty two section. One selected works of art subject to sculpture, Princess Beatrice 1864, marble fifty 5.0 X, 20, 9.0 X, 20, 3.0. Centimetres royal collection trust us in fifty three thousand three hundred and fifty one Prince Arthur 1869, marble 61.

5 x, thirty 3.0 X, 20, 6.0. Centimetres royal collection trust our sin: 30, 1660 to Prince Leopold, 1869, marble. Forty three point: four X, 20, 9.0 X, nineteen point or centimeters royal collection trust our sin. Thirty four thousand five hundred and eleven Queen Victoria 1887 bronze 60 1.5 X, 46 X 41 centimeters leads museums and galleries, temple news in the house: self portrait, n, dot d, terra cotta, sixty three point: five centimeters national portrait gallery; london, part nine titles, Styles, honours and Arms chapter one titles and styles: the 18th of March 1848, the 21st of March 1871, Her Royal Highness, the Princess Louise, the 21st of March 1871, the 24th of April 1900, her Royal Highness, the Princess Louise markedness of lon, the 24th of April 1902 to May 1914.

Her Royal Highness, the Princess Louise Duchess of Argyll, the 2nd of May 1914 to 3 December 1939, Her Royal Highness, the Princess Louise Dowager Duchess of Argyll, chapter 1, titles and styles, section 1, honorary military appointments, the 3rd of July 1911, honorary colonel v Princess Louise Dragoon Guards which became 4th Princess Louise Dragoon Guards in 1936, the 22nd of June 1914 colonel-in-chief the Argyll and Sutherland Highlanders Princess Louise’s the 15th of April 1930 colonel-in-chief, the Argyll and Sutherland Highlanders of Canada Princess Louise’s the 14th of August 1936 colonel-in-chief, the Princess Louise Fusiliers chapter.

One titles and styles section: two honorary roles: president of the women’s education union, from 1871 patron of the girls day; school trust; 1872; 1939 patron of the ladies lifeboat guild Royal National Lifeboat institution 1923 to 39 part nine titles, Styles, honours and arms chapter two arms in 1858, Louise and her three younger of her sisters were granted use of the Royal Arms, with Anna neskowin of the shield of Saxony and differenced by a label of three points: argent on Louise’s arms.

The outer points bore canton skills and the center of rows goals. In 1917, the neskowin was dropped by Royal Warrant from George V. Postscript information about this article and recording this recording contained audio cues that marked punctuation that is ordinarily obscured to an audio book listener. They were denoted as follows, and denotes left and right parentheses denotes normal indented and double indented bullet points and denotes left and right square brackets.

This recording is a derivative work from Wikipedia speech is licensed under creative commons attribution/share-alike 3.0 unported license all images and music were programmatically, checked for a license compatible with Creative Commons attribution-sharealike 3.0 unported license and/or YouTube requirements for fair use. Specific licenses are detailed in the article authors of the respective article, a given attribute in the article description requests an article by patreon or PayPal donation.


 

Categories
Online Marketing

What is digital marketing | digital marketing basics| digital marketing introduction| Tutorial

You did You google something today or check your facebook. Maybe did you see that funny? Article which went viral yesterday, or did you read the tweet by that famous Cricketer, if you did, then you are a part of the digital world, along with 3 Billion other people, which is 40 percent of the world’s population wow, that’s a Large number, and wherever there a huge number of people, there is huge marketing.

Opportunity, which is what digital marketing is all about at the end of This article, you will be able to understand what digital marketing is. It Scope, the blogs identify the need to go digital, why companies have to include Digital marketing, as part of their overall marketing strategy and, of course, The basic objectives are digital marketing. What it’s used for, as I mentioned before, there are three Billion people who are online today, which is close to 40 % of the world’s Population, who are these people, what are they doing? How are they doing? It we’ll take a look at that: 62 % of these people are browsing.

The Internet through their computers or desktops, 31 %, which is again a huge Number are doing school through mobile devices through their mobile phones. The Smartphone revolution has made this possible and 7 % do so through tablets. You will be surprised to know that off the total time spent on media on Electronic media, or otherwise 54 % of the time, is spent on online media to 4 % that people spend on online media 28 % the social marketing, which is in most cases, Facebook, 13 %, is micro, Blogging, which again is about Twitter and the rest of the activities, are a mix Of updating blogs, reading news, reading TV or online and other activities What is this translate when people are spending so much time on media? There is Huge opportunity for you to reach out to them during that time.

And this is a result. If you will see this graph, you will notice that budgets For paid search advertising and display advertising, both of which are Fundamentals of digital marketing have been increasing over the years this year. It is estimated that there will be a spend of 126 billion dollars. The Increase in digital spend is almost three times increase in the total ad Expenditure for marketing when we spoke about search advertising.

Where is this Money being spent, this again, is related to. Where is the time being spent this Graph shows you that the Google search engine has a largest chunk, followed by Baidu and Yahoo and Bing when people invest on search advertising. They put up ads on the search Network. I’ll show you what I’m talking about. This is a Google search engine results page for a query office box for women. You will notice that, apart from the organic stuff that you see on the page, Actually, which is way down the page, the ads dominate the page These are sponsored results and you will see a slightly yellowish orange tag.

Indicating that they are ads what happens if I have found a website that I Want to go to and then I leave the search engine page. This is what happens. In this case, I was looking for sites about cakes and baking and I came to This website, but there’s an opportunity for me to see an ad here as well, so There you go how’s this for intention, a as you saw in a previous slide: 28 Percent of your time is spent on social media, which in most cases is Predominantly Facebook, but Facebook has space for ads too.

In this example, you Can see ads or furniture for child wear and for sunglasses email marketing is Another important branch have you ever: got emails about luhan’s or construction. Of you houses, or about eBay or Amazon in a new office, if you have you know what I’r talking about, why are three billion people online? What Is this thing about digital media that is attracting everyone? Let’s see that in Detail or a user, the digital media offers Multiple blogs and devices to do what they want to do.

They have a wide range Of sites the social media to connect with to maintain relationships, this Cross device integration, you can start on a desktop, go through a mobile and end On your tab, there’s also better decision-making. This Huge number of choices wan na buy a bag there. Ten sites that’ll offer you one With five sites, probably offering you better discounts than what you can get At the store – and of course they are easy to buy and Return you’re going to come home and deliver to you and if you want to return It in most cases they going to pick it up as well and, of course, with one it’s Another payment gateways buying online is easier than ever before for a Marketer, there are loads of reasons, relevance.

I will compare this aspect to Traditional advertising, if you are driving down a road and you see a Hoarding about, let’s say jewelry you may or may not be wanting to buy jewelry at That point, you may not have the money for it or may not be in a mode for it. But if you are looking online and say want to buy your rings online, I want to Buy jewelry online and you see ads that are relevant to you from a jewelry store.

That has an extremely high degree of relevance as compared to the hoarding That you see on the road personalization Cases, Google and Facebook and other sites that you use collect a lot of Information about you, which is legal, but they can use this information to create A better advertising experience for you, you can even see emails where your name Is highlighted, for example, I see emails that read hello Jasmine.

Would you like a Loan today or you could see ads that could be based on your previous browsing. History, if you have been shopping for diapers for your kid, you could see ads. That say, maybe you should buy a new diaper back again. Effectiveness is a big driver for Digital marketing, traditional media over time has become super expensive, placing An ad in the newspaper or buying a holding for a month is a large outlay of Money, whereas digital marketing can probably started off with one tenth of That investment, the digital media, is also an extremely measurable medium.

Going back to the example of the road and hoarding you may not have an exact Count of how many people actually saw the ad on the touring, you will not know How many people went into your store because of that wording, and you will Never know how many people bought that particular item because of what they saw. On that particular Road, unless of course that was the only marketing media that You were using at that point of time, but digital media.

You can track this to the Very last click. You will know how many people came to your site from where they Came what they saw on your site and what they bought? What was the value of that Purchase and will they come back again, you can track that as well. Digital campaigns are extremely scalable campaigns. If I create a campaign for the Us today I can easily replicate it for India tomorrow there is no permissions.

Involved, there’s no time involved. It’s all done within a few clicks. How engaged Can you be with the holding on the road? Can you talk to it and you change it? You Can’t but you can be super engaged with an interactive ad that you see on a Website we will see examples later where you can actually make the ad work for You you can make characters in the ads. Do different things by clicking a mouse.

Around that is engagement. What do I mean by a level playing field? If I were a Small little business, obviously I will not have the monies involved to compete. With a large player a national player, but you can do so in digital marketing, you can actually decide where your ads Will show to how many people they will show and if your ads are of high quality You might actually end up paying lesser, then the bigger players in your market And, of course, there is the ability to go viral How many of your friends ever passed down a paper cutting to you and said wow Look at this ad not likely, but a lot of them must have shared a wonderful ad on Their Facebook profiles and that multiplies that is free advertising.

Let’s look at the objectives of digital marketing: Driving sales and leads: this is direct response marketing, where your campaigns Will get people to buy something from your website? In some cases they may not Want to buy something but probably convert to a lead where they will sign. Up or a coat or sign up for a subscription if you’re, a small brand That nobody knows about or if a huge plan but introducing a new Product a new addition to your product line and you want to increase brand Awareness digital marketing is the answer for businesses that are not Really selling a product and don’t need sales or leads or not, advertising a Product, but just want people to come to this site could be a new site, could be a Blog about cooking could be something about the environment that you want to.

Talk about basically you’re driving people to your site, and this can be done. To digital marketing user behavior is an important factor in advertising. There is A difference between how it is treated in traditional media and digital media Let’s look at a few factors that matter in digital marketing, page of results. There’s a funny quote: That I read the other day that the best place to bury somebody is on the second Page of results, because they’re never going to be found if you are not in the First page of a search engines results: nobody is ever going to click in and see Your ads, so it’s important to be in the midst of action, which is on the first Page first fold is that part of the website That you see without scrolling down again most people are not involved.

Enough to scroll down and therefore, if you want your message to be heard, it’s Important to be in the first fold, we need a right mix of text and images. Too much text will make it look like a newspaper too bookish too much images. Will look like clutter in fact, there’s a term called banner blindness where the Brain is attuned to tuning out stuff, which looks like too much of ads. So you Need to have the right mix of text and images, clarity of content, somebody who Comes to your website needs to understand what your website is.

All About he shouldn’t have to be clicking through five or six links to get a gist. Or what your site is about, it needs to be there upfront, clear and easy to Understand a call to action is a signal to the user about what he has to do. What Do you want people to do when they come to your site? Do you want them to buy Something do you want them to sign up somewhere? Do you want them to give them Your email id: what do you want them to do unless you tell them clearly they are Not going to be able to understand quick and easy navigation is very important.

Fact have you ever been to websites, but you try hitting the back button and you Come back out of the site, if you have that’s terrible, is it it? A user needs to Understand how he can move from one page on the site to another A prominent back button a home button. All this will help security security is a major concern. Because there’s lots of commercial transactions happening on the web, you Put in your credit card details, you don’t want to be fished, but you don’t Want to end up spending a lot of money unintentionally, the security is Important in US resources in creating a secure atmosphere for your users, Responsiveness in this world of social media, but people expect you to talk back To them brands have a very important responsibility of responding back to the User, if somebody posts on a brand’s page that I didn’t get this product or it was Bad, it becomes important for the brand to respond back and say we’re sorry.

We Will look into it if you don’t, that leaves a very bitter taste in the users. Mouth so read out for responsiveness. That brings us to the end of this model. Let’s take a look at what we learned, we learned that exponential growth and Digital highway or the digital world is a huge opportunity for marketers users. Can be reached in various blogs search display social media email, Marketing and more the benefits of digital marketing are Numerous of your important ones are relevance, measure ability and Scalability the main objectives, additional marketing and driving sales And leads clicks to your site or increasing brand awareness and finally We learned about how user behavior in the digital world is different from the Traditional world and what this sets expectations for, what factors are Important when you look at a digital marketing campaign, Thank you.


 

Categories
Online Marketing

SEO Marketing 301 Ranker Software Review – 301 ranker pro – 301 ranker demo

This is the standard link building mode where you can just fill in some fields and hit the start button to get started. I’r going to do the same. You can choose the number of links to be built at once. Okay, here we go look at the speed and the success rate reports can be easily saved and viewed, let’s go to the premium link building mode.

Now this is where you can create backlinks. On top 25 web sites that allow permanent 301 links like bit, ly, McAfee, Google etc just enter the URL. Here we go again look at how powerful this software is and what it can do for your website, articles, blog press releases and other web pages, but wait. That’s not all: let’s go back to the first tab now to supercharge these links. We just built I’m going to press ping on here.

You can select all the ping services and get started fast. Isn’t it let’s go back to the first or second tab again works for both modes? Okay, here I’m going to tell you how you can create five times more powerful impact of these links directly on your search engine, ranking it’s simple just index them indexing is the missing puzzle piece in most of our daily link building campaign. All you need to do is press the index links button – that’s all literally, but before you do that, make sure you’ve added your login details from lincoln dexter comm in this tab now quickly about the proxies tip you can enable them by clicking the checkbox we have Safely tested, link building in range of 2500 to 3,000 backlinks per day without proxies, and it worked really well so proxies are not 100 % compulsory but recommended if you’re going to blast thousands every hour.

So this was a brief overview of 301


 

Categories
Online Marketing

How Do I Know If My Website Is Working?!

How do I even know if it’s working do I you know, I’m not getting. You know tons of leads from it, but I don’t really know how to gauge and that’s what what I want to do for the next.

Several minutes is kind of break down and really answer the question. How do you know if your insurance website is working first off? I want to define what is working well, working would be. Is it providing you a passively flow? Are you getting people that are reaching out to you through your website? Are you providing your prospects with enough information and credibility to educate them to trust you enough to pick up the phone and call you and let them call you to potentially become one of your policyholders right? That is the goal of a website.

What we’re trying to do with the website is educate. You know pay for people to come to our website or whatever. We need to do to get them there and educate those prospects once they get there and then use that information to convert them into a prospect to try and get a meeting for us to sell to get a policy. It’s that simple, okay. So what I want to do is just walk you through. We know how to how to know if it’s working or not, okay, you’d, be surprised.

How many people don’t know what to do they’re just flustered. They built a website. They thought it was field of dreams. They thought, if I build it, they will come and all of a sudden, no one comes out of the cornrows right. So here’s what I want to do. I want to educate you on this, so the first thing you got to do is you got to make sure that you have Google Analytics on your website? Google Analytics is the industry standard, there’s other analytics tools, but I would just recommend Google Analytics when you build a website, it doesn’t automatically come with.

Google Analytics you’ve got to actually put the Google Analytics onto your website and you know make sure it’s the set up. The correct way it’s not super easy, but it’s also not rocket science. If you don’t have analytics on your website and your web developer didn’t help put it on there and you need help. We can help you with that, but it doesn’t matter who helps you with the analytics or you do it yourself or read the tutorial.

I don’t really care just get analytics on your website. That’s the key! Okay! So once you have Google Analytics installed, there’s a couple. You know analytics can be overwhelming, sometimes, especially if you don’t know like what you’re looking at there’s so many different views, there’s so much data. What do I know is good. You know, even if I’m looking at the data, what’s the industry standard without doing ten hours of Education on Google Analytics, I want to try and teach you guys some basics of some screens that I go to every single time.

I’r looking at a website with one of my clients for us to kind of check the vitals. So what I try to do is I try to kind of give a visual of when you go into a doctor’s appointment and you don’t know what’s wrong with you. You’re just saying doctor, I’m sick, I don’t know what to do right. Well, the doctor does certain things he gets his stethoscope out. He checks her ears whatever he does, you know he’s going to do the same thing over and over to start diagnosing the issues.

So I don’t want to walk you through is the quick screens that I feel like give us the best picture at a quick glance if our website is or isn’t working right. So the first thing that we do is we go to the audience overview? Page? Okay, the audience overview page is a general view of all the people that have been to your website in the top right of analytics. You can look at a date range, so you pick the date range that you want to work at work and look under you.

Can also compare and contrast, different periods of time you can compare quarter-on-quarter year or year a month a month. The best thing I like to do is compare a year over here, just because it gives you apples to apples comparisons right. So the first thing that I look at on the audience overview page is that top left number of users and sessions – okay, so 566. You know users and 543 sessions, I’m sorry 703 sessions and then 543 of those 566 or brand-new users.

That means these are people finding my clients website on Google or using paid or whatever they’re doing it’s, not. Just repeat people come to the website over and over right. So I try to pay attention to those over that top line. Number. That number is kind of like the biggest number that we’re going to look at, and I try to look at that as the first number that I compare a month over month. We cover week whatever and I start to see big gains on that number I’ll go.

Try and figure out why or big losses I’ll go, try and figure out why, as well number of page of sessions per user isn’t super important pageviews isn’t super important because actually just a multiplet number of the users and sessions along with pages per session. I would consider that a decently important number, if you can get your pages per session over to that’s the gold standard you want to be more than that.

If you can, but is, is fine, I wouldn’t say it’s a gold standard, but the bar that you want to set to try and get over is about two pages per session: the average session duration. This gives you a summary of how long individuals are staying on your website anything over a minute. Thirty, two, two minute. Thirty is kind of the range that you want to see on average, it also depends on traffic and if you have articles or whatever, but in general I try to see over two minutes now.

The bounce rate is probably the most important thing on this page. Aside from the users and sessions, this tells us how many people went to our website and then bounced away without engaging into our further content. Finding a article, a testimonial and reaching out to us they just came to our website, didn’t like what they saw and bounced an acceptable bounce rate is anywhere from forty to sixty percent.

So your talk whenever you say percent, what I mean is is if you have a 40 percent bounce rate, and that means four out of ten people went to my website and bounced that without further engaging they’ll lower the bounce rate, the better right, that’s important! Okay, you can manipulate and control that bounce rate by having better website pages, more interactive content, better content, etc. Each of your different website pages will have different bounce rates, which gives you a good understanding of you know what page is being more engaged with over others.

Right, the next screen that I go to really quickly is just a geography you know footprint of where my traffic’s coming from. Typically, it’s a a good view, but it kind of gives us understanding of where our traffic’s coming from. Obviously, the bigger darker circles are the the center of our overall traffic and then the lighter smaller circles are are the smaller chunks of traffic. I like looking at that as well.

Most clients do as well the next page that I think is probably one of the most important pages that tells us the most. Is the acquisition overview page? Okay? So if you can find that you go find the date range you want to look at and there’s got a couple of different things that I want to walk through. Okay, what this does is this tells us the overall sources of traffic that equaled our total ethic.

For the month, okay, so what the total traffic number is is saying all of your website traffic came from all of your sources equaled this number. What acquisition overview tells us is okay. You may have had 600 people to your website this month, but here’s the five blogs that they came from and here’s how they interacted independent from one another. So this audience overview page. It gives us a really good understanding of where this traffic’s coming from all right.

So obviously, you have social organic search, direct paid, search, referral, so organic search, obviously is just someone going to Google and go into your website. Social would be social media them going from paid social to your website. Other I’m sorry direct would be. Someone goes into the the search bar of the like the URL and types in your exact URL and go straight to your website without a search engine, that’s direct.

That number is usually manipulated by the like branding that you have, or maybe you know you did an event where you called out your URL and people went to it. Maybe got TV, commercial, running or radio commercial come running and they have your URL on that page. So that’s how that works on the acquisition column. The next column is the behavior column back column is a really awesome bit of information that tells us the bounce rate of the individual traffic, so there’s different traffic sources have different bounce rates.

You always want to expect your paid traffic to have a higher bounce rate than your organic traffic in general. That’s usually an expectation that needs to be set now on the far right column. You have conversions now this is where it gets a little more advanced. You probably aren’t going to be able to figure out how to do your own conversion set up, but what this does is there’s different ways to set up your conversion tracking within Google Analytics, so that when, when your website, users take a specific action that counts as A conversion what I mean by that is, you know that would be like a lead or a phone call or a download a piece of gated content or whatever that looks like most people, honestly, don’t have conversion setup unless they’re working with digital marketing professionals.

But this is one of the main ways that you can tell if my website is working. If I’m getting conversions, let me explain what I mean with the next screen, so this next screen is showing our actual conversions for this particular client. If you’ll notice on May 31st, I think we just started tracking conversion, as of May obviously before that the client didn’t have their conversion tracking setup. So in this particular case, in the last 30 days, they’ve had 30 goal.

Completions go through. These are conversions. These are individuals that did what we wanted them to do on our website. That leads us to a goal: conversion rate, a four and a half percent goal. Conversion rate is just fine, it depends on the traffic. It depends on how many goals we have set up anywhere from four to fifteen percent is typically the range that I see on a conversion rate if you’re below that you need to kind of do some work to manipulate those numbers, because you don’t have enough goal.

Conversion points for them to convert on or you’re, not educating enough to actually get them to the point of conversion right, so you can also break down of the thirty goal. Completions I can label and set up what goal completions. They are because not all goal completions are created equal. So if we have a gated content guide that says your top ten reasons to you know apply for Medicare this year, because here’s the things that are changing or whatever I just pulled – that out of the air, but some type of piece of content, where someone has To give you their information to get their information to get the piece of gated information, then that would be considered a lead, but that’s not as hot as a lead as someone that contacts you through their website or your website.

That says, I want to talk more about your Medicare plan right. Obviously, one is hot versus others, not as hot, but there’s still goal. Completions won’t attract them individually. All right. The last view is just you know. One of the I just wanted to show you kind of how you’re able to work with the client work with the company as a professional to help manipulate and get their their website traffic.

You know raised and more increasing from a top-line level and also increasing from a conversion perspective as well. So before I started working with this client, they had no idea if their website was working or not, they didn’t even know. They just only had a website and they had some stuff going on it. They just had no really what they were doing. They they would make changes, they didn’t know if it was working or not right.

So what we did is, I tried I tracked analytics and what we’re doing on this screen is we’re looking at the year-over-year comparisons of track website traffic, so this particular client is doing google adwords along with some social and then also search engine optimized so year every Year, they’re up a hundred percent, their goal completions, we don’t know exactly how much they’re up, because they didn’t have goal completions installed before I started work with them, but over time we’ll start to be able to develop that benchmark of success.

So this may have been a little advanced for some, maybe not maybe not advanced enough for others. That’s the beauty about digital marketing is that it’s an ocean and there’s always the next level to get to so it’s secure agent marketing. We exist to help the insurance industry, understand this stuff, console and coach along the way to make sure that you can answer the question. How is my website working contact us to our website and we would love to take a specific consultative approach to your specific need and talk about what your potential goals should be and help you set them up and start tracking and start getting to that return on Investment with the website dollars,


 

Categories
Online Marketing

TUTORIAL de EMAIL MARKETING👉 (TODO NEGOCIO en linea necesita ESTO)

Es lo que nos ayuda, a mantener un contacto frecuente, con los clientes ya, que si ellos pertenecen a nuestra base de datos, a un simple clic de distancia podemos decirles que hay un nuevo producto que hay una nueva promoción posibilidad para nosotros entrar en contacto con ellos. Para generar ingresos simplemente avisándoles de algún tipo de promoción y marketing, requiere de ciertos pasos para que funcione de una manera eficiente es mantener un balance, entre brindar valor y vender, no se trata sólo de mandar, correos diciendo, compren, esto, compre, el otro, para muchas tiendas en Línea negocios de dropshipping, a veces enfocan simplemente, a generar esa venta inicial y está bien se puede generar esas, ventas iniciales donde las personas llegan y compran en nuestra página web tal, vez simplemente compran algún, curso, compran, algún, producto de terceros afiliados.

Lo que sea que estamos vendiendo pero no van a comprar otra vez ni tres ni un nuevo producto pues que no tuvimos ese contacto con ellos y, no podemos depender de instagram, no podemos depender de youtube de facebook y las redes sociales en general. Para que siempre tengamos contacto con ellos puesto que el engagement, la participación que se tiene con los clientes, no siempre va a ser la máxima puede disminuirse podemos perder esos clientes si no los mantenemos al tanto entonces es muy importante capturar siempre correos de nuestros, mejores clientes Y clientes potenciales que están interesados en lo que ya: estamos hablando ya les expliqué en ese vídeo anterior nuevamente, nada, más, se los dejo acá, o en en la descripción y pueden verlo.

Pero nos vamos, a enfocar, a cómo capturar esos correos vamos, a crear una página de captura un landing page básicamente que es donde las personas entran su información su nombre y su correo y suficiente, a veces se puede pedir más información dependiendo del estilo de negocio que Queramos crear información que necesitamos de ellos la teoría es la siguiente tenemos que ofrecer algo que ellos les interese de manera gratuita puede ser un ebook un ebook con información independientemente del nicho siempre hay algo que podemos, dar gratis información básica información gratuita ellos van a querer Obtener el ebook y van, a descargarlo entonces entran su correo y su nombre y podemos brindarles aún más información por medio de correos de manera, automática sentíamos, los correos para que se envíen cada cierto tiempo cada día, o cada dos o tres días, no es necesario es Para mear no traten de mandar correos, a cada rato es simplemente un flujo constante de correos, con buena información y cada cierto tiempo, va a dar un correo con links, a productos con promociones, a esos productos con productos de terceros y nos vamos, a ganar una comisión, Por medio de eso de manera automática les recuerdo aquí siempre estamos hablando de estos negocios en línea rating inversiones maneras de generar ingresos por internet que existen tantas hoy en día entonces pueden suscribirse dándole, a la campana me dejan lights, o dislike sus comentarios y todo eso Abajo es una comunidad, donde todos podemos participar ahora sí, veamos cómo se te hará y cómo configurar una página una página de captura, para cualquier, estilo de negocio, existen muchas páginas, que nos permiten, crear, landing pages y poder, manejar toda nuestra base de datos de suscriptores y Todo esto y capturarlos por medio de páginas de captura, hacer muchas opciones de campañas, automatizadas etcétera mails y me parece buena porque es primero que nada gratis hasta dos mil suscriptores después empieza, a pagar y me parece que el precio que se paga después de 2000 que Es alrededor de 30 dólares me parece bastante competitivo y en igual de igual manera si uno desea moverse, a otro servicio puede hacerlo simplemente exporta la lista contactos y pues en que se tiran las campañas de nuevo y todo eso, entonces la opción de sign and for Free la utilizamos y obviamente, colocamos nuestro correo de toda, esa información una vez que tienen la cuenta de mail sin lista y hicieron todos los pasos que obviamente que poniendo toda la información de la empresa del negocio de lo que se quiera crear y lo que estamos Creando le dan continuar, let’s go y ven que pues todavía estamos iniciando podemos básicamente ver que hay un montón de opciones arriba campaigns en campañas vamos a tener lo que es la los correos simples, los automatizados y las landing pages.

Para iniciar lo que queremos hacer realmente es crear un landing page para empezar, a capturar correos y eso, lo hacemos en la opción de create cómo ves al email, blanding, page post para buscar sign up ford en este caso vamos, a utilizar landing page landing page va A ser el nombre del producto como ven inmediatamente crea una lista, con el nombre del negocio y lo que queremos es crearlo específicamente para cada producto, si es bueno y les recomiendo pensar de antemano si van a vender varios productos diferentes y si están vendiendo por ejemplo Diferentes nichos qué sé yo si tienen productos de nichos de no solo de cierto tipo de bonsáis como en este caso sino que están vendiendo diferentes cosas algo de música algo relacionada negocio es algo relacionado, a un deporte algo relacionado.

Lo que sea o diferentes productos zapatos camisas cursos lo que sea puedes crear listas diferentes si lo que quieren es una única lista en este caso va a funcionar bastante bien si lo que quieren es crear muchas listas diferentes venimos, a la opción de listas y como Ven está la lista general que se acaba de crear que es la lista general del negocio donde están todos todos, los contactos pero si desean crear listas aparte pueden hacerlo acá y simplemente lean crear, lista y le ponen el nombre, los tags básicamente.

Lo que nos permite es dividir, a las personas en listas entonces si queremos utilizar tags podemos en vez de crear, listas diferentes, nada, más, le ponemos un tag, o sea una etiqueta, a los suscriptores de cada lista puede ser la misma, lista general, con diferentes tags, pero Por ahorita no nos vamos, a complicar mucho simplemente vamos, a crear el landing page pero es para que sepan cómo es que funciona básicamente el landing page va a ser por ejemplo si es para: un producto específico producto una landing, page y le damos iniciar.

Máximo nos va, a ofrecer un montón de templates y les recomiendo utilizarlos al inicio, no hace falta, crear toda una página de captura, personalizada complicada podemos verlas en este caso ofrece una imagen, ya, relacionada, un árbol, o en este caso un cactus pero tiene, un montón de Formación abajo que yo aquí no necesito y les recomiendo mantenerlo simple y sencillo sin complicar mucho el diseño, no vamos a crear todo un fondo, o un landing page tan extenso contando información pero en el caso que ustedes ya, tengan muchos productos tienen, un montón de información Tienen testimonios de clientes y todo eso este sería un excelente template para ustedes porque pueden colocar, los templos, los testimonios de los clientes que ustedes ya tienen que les han dejado en redes sociales pueden colocarlos acá si no tienen nada de eso, pueden ir con un template Más sencillo en este caso por ejemplo este que es un templo bastante básico y vamos, a utilizarlo como ejemplo para lo que sería crear el de nosotros como ven aquí simplemente colocamos.

Lo que es el logo en este caso colocamos acá el logo, buscando el logo de la empresa, aquí vamos, a colocar información que es texto más información y managers y el botón de subscribirse voy, a hacer esto de manera rápida para que vean cómo va a quedar El ejemplo pero todo esto ustedes tienen que básicamente pensar que es lo que van a ofrecer puede ser un concurso pueden ser promociones pueden ser un ebook puede ser un ebook gratuito algo gratis para que las personas quieran unirse, a esa lista de contactos algo muy importante Antes de ponernos, a agregar toda la información, el logo y el background es que queremos también tener el primer, nombre, o al menos, el nombre, completo de la persona que se va a unir, a la lista como ven solo aparece, la opción de email address, queremos tener La opción de nombre también solo le damos clic, a este bloque como éste está divide en diferentes bloques y en este último bloque que es donde las personas van, a poner esa información seleccionamos la opción de también, first name: aquí las personas van, a colocar su primer, Nombre pero pueden colocar todo su nombre completo si queremos tener más informaciones separadas podemos pedir nombre y último y el apellido y podemos pedir hasta el número de teléfono, pero estas cosas las personas, no suelen llenarlo, todo, entre, más, simple es mejor yo, deja, nuestra, manera, correo, Electrónico y nombre y obviamente le damos salvar todo esto lo vamos, a poder estilizar vamos, a poder leer un montón de opciones distintas podemos colocar una imagen, [ Música, ], como, ven, coloque logo, coloca información y lo que quise fue utilizar una imagen de fondo ahorita.

No sabe puesto que de fondo no hay imagen, no se entiende el texto pero una vez se colocó la imagen de fondo, ven de una manera sencilla se puede leer, el resto, ustedes pueden, diseñar, esto, como, gusten, pueden, dedicarle, el tiempo que ustedes quieran dedicarle traten de Mantener un estilo similar al resto de la marca y como, ven esté simplemente en algunos casos no hay que complicarse mucho la vida, pueden cambiar el color de los botones pero lo más importante es a veces tomar acción las personas, no están necesariamente juzgando un landing page Cuando realmente quieren unirse, a algo en este caso, este negocio les está ofreciendo, a las personas un montón de tutoriales relacionados, a bonsáis que ellos ya, están interesados en crecer en sus propios árboles bonsái y aprender, a mantenerlos y también quieren recibir de vez en cuando pues Productos relacionados a onzas y tal vez merchandising camisas todo esto semillas para un sai, todas estas cosas, entonces las personas, se van a unir en este caso debido, a esto ustedes pueden ofrecer ebooks pueden ofrecer cursos pueden, ofrecer, algún, concurso y las personas las que están interesadas Van a poner su nombre y su correo y van, a darle suscribe le damos, a la opción de save and publish y esto, va a quedar listo ya.

Para para que esté funcionando una vez que está publicado podemos ver el landing, page funcionando en esta sección en la sección de campañas, ya, está listo, este landing, page ya, está funcionando y la persona que está utilizando la ya, está, ao, captura, ya, está, capturando, correos, simplemente, Publicando la en historias de instagram inmediatamente se obtienen correos de las personas interesadas lo único que tienen que hacer es utilizar este link en el link, se les presenta al final de que termina en el landing page pero, siempre, pueden, obtenerlo, cada una vez que ya están Obteniendo suscribes una vez que ya quieren estar en contacto con ellos simplemente vienen, a la opción de crear campaña y esta vez vamos, a crear un email, podemos crear un correo electrónico donde le vamos, a decir, a ellos de ofertas que tengamos de productos para que puedan Comprar directamente en la página, ya, sean shop y fire y hacen en wordpress utilizando, google, commerce, pero realmente la mejor, manera es hacerlo de una, manera automatizada y eso, se crea simplemente de la misma, manera creando, aquí una campaña de iu.

No y escogemos que sea auto mail y les recomiendo que lo primero que hagan es enviar un correo de bienvenida con información valiosa esa información valiosa básicamente va a ser un correo del nicho que ustedes ya conozcan como ven acá pueden agregar más y más, correos yo Recomiendo que sea una serie de varios correos tal vez unos cinco, a diez correos donde cada tres correos son información valiosa y un correo cuarto, o séptimo es una venta específica de un producto se puede mezclar con más es bueno tener un balance, entre valor y ventas Y estos correos simplemente se diseñan acá como ven lo que tenemos que hacer es un día después de que el suscriptor ya, se unió a nuestra lista de contactos y como ya, landing page ya, está funcionando y las personas se están uniendo, a esa, a esa lista Simplemente tenemos que crear una serie de varios correos obviamente dependiendo de cada nicho ustedes van a tener que verificar qué es la información importante que las personas necesitan aquí nada, más, queremos verificar que una vez que las personas un suscriptor juniors list, al primer, día después les Vamos, a enviar un correo de bienvenida eso, está listo aquí también vamos, a seleccionar de la opción de trigger wind subscribers, art import, significa que cuando, los suscriptores son importados una lista nuestra base de datos, los importamos manualmente igual van a recibir este primer, correo entonces es Bueno seleccionar esa opción y luego, el resto es simplemente el sap, jim line y toda, esta información si venimos a la opción de design, email, aquí, podemos colocar el nombre del correo es este, nombre simplemente, para nosotros, el soft decline.

Si tiene que ser algo atractivo las personas que están interesadas realmente en bonsai si se unieron stalin; a esta lista de contactos ya, están interesadas en tutoriales ya, están interesadas en información relacionada, a bonsáis entonces ellos claramente van a querer recibir este estilo de información sobre algo Relevante, a bonsáis y más y les estamos diciendo. You need to know this ellos van a querer saber eso y podemos agregar texto que aparezca en un color diferente después del sap decline, no es obligatorio simplemente es una opción más en el front name.

Es el nombre que va a recibir la persona en este caso el nombre de la marca, o si quiere utilizar un nombre de ustedes como un sí, o como un encargado de la compañía y le dan, a la opción de next y van, a ver un montón De opciones diferentes para redactar correos pueden utilizar la que, ustedes deseen, para tomar, las imágenes, donde, ustedes, deseen, pueden, utilizar, diseños simples que sean puro texto realmente queda, a decisión de cada uno de ustedes, pueden colocar, inclusive aquí, el logo, algunos productos, imágenes y todo, eso los Links obviamente son importantes, porque son los que redirigen el tráfico, ya, sea otras, redes sociales, a la página web, a los productos que se quieran vender y todo esto y una vez que ya tienen redactado el correo, quedará listo, para siempre y se va a estar enviando Constantemente, a la lista de correos que se han suscrito entonces esto es algo muy subjetivo, no existe la manera correcta dependiendo del nicho es bueno ver como el nicho de ustedes trabaja qué diseños utilizan, ellos y ustedes, replicar ese, formato vamos, a la opción de save continue.

https://m.youtube.com/watch?v=bkW7JbNXFNc

Como ese correo ya, quedó, listo, ahora se va a enviar un día después de que esa persona se une a nuestra lista y simplemente tenemos que hacer lo mismo con todos estos sí les recomiendo, no bombardear a su lista de contactos del en un descanso se envía Un correo y tiene unos tres, o cuatro días antes de que se envíe el siguiente y luego, con el siguiente correo también le dan una cierta cantidad de días para que se envíe el siguiente y así constantemente toda la serie de correos, en la opción de edit Flow settings: aquí simplemente vamos, a poder editar un montón de información de la campaña en general automatizada que ya estamos creando esto es general el nombre que van a recibir las personas y la información del tracking que queremos nosotros obtener, o sea tracking la cantidad de estadísticas Que vamos a recibir por parte de mails en nuestro correo pueden seleccionar las opciones que ustedes deseen algunas son de pago, claramente pero si es muy importante dejar la opción de track, open si trae clics para ir viendo cuántas, personas van dándole click, a los correos y Cuántas pues le dan click, a los links, adentro de los correos eventualmente viendo, los números podemos mejorar, los correos y hacerlos más eficientes y vemos que tiene muy pocos muy pocos clics es por algo, tal, vez la redacción, no es la mejor, se puede redactar de una Mejor manera que genere más clics solo le damos, a la opción de next y una vez que los correos ya están listos diseñados con el texto que queremos con los links que deseamos le damos start sending y todas las personas que se encuentran adentro de la campaña Van a estar recibiendo estos correos automáticamente cada vez que se suscriban los días que ya hemos dejado específicos y esto nos va, a traer un tráfico constante de personas en nuestro negocio viendo nuestro contenido y comprando nuestros productos una vez que ya está creado el landing page Tenemos que promocionarlo existen muchas maneras, podemos hacerlo de manera, pagada por medio de facebook cats, google apps lo que tenemos que enfocarnos es a promocionar el ebook gratis esa información gratis ese concurso tal vez y las personas, se van a unir, a nuestra lista de contactos por, Esa información gratuita promocionamos y pagamos para que a la gente se una tal vez, no estamos obteniendo ganancias inmediatamente probablemente, si van a haber algunas ventas porque las personas, si van a querer ir a la página web o comprar el producto pero lo ideal aquí es verlo.

A un mediano plazo porque esa lista de contactos se va a monetizar eventualmente entre más contactos más ventas y podemos inclusive en algunos casos ponerle una una cifra específica, a la cantidad de contactos, muchas personas dicen que a veces cada contacto equivale un dólar pero dependiendo del Nicho puede valer hasta diez, quince dólares, cada, contacto, entonces vean las posibilidades de esto, también podemos promocionar el landing, page de manera, orgánica por historias de instagram, no nos cuesta, nada, por, vídeos de youtube, tampoco cuesta, nada en grupos de facebook, enfocados, a ese nicho en foros Simplemente brindamos información recordar que el paso número uno es brindar información de calidad; si aún no han creado sus negocios y aún están empezando y no tiene ni idea de cómo crear el negocio cómo crear el diseño, cómo iniciar en las redes, sociales configurar esto de manera.

Óptima yo les voy, a dejar mi ebook gratuito que está aquí abajo nada más le dan clic y van a poder descargarlo y aún así les recomiendo que lo hagan para que obtengan esta información gratis también y para que se unan a mi lista de contactos y Vean cómo funciona el sistema es importante, analizar esto, no solo, para que vean cómo son los pasos cómo se deben enviar, los correos cómo colocar, los links que necesitamos sino que también busquen en sus nichos en el que sea el negocio ustedes el nicho específico únanse a Listas de contactos y vean de las personas que ya lo están haciendo que están teniendo una empresa, un negocio ya, exitoso vean como ellos hacen funcionar su sistema de email, marketing y replicarlo, no exactamente igual pero ver más, o menos con qué frecuencia en enviar, los correos Qué productos utilizan qué títulos y softline se utilizan entonces se pueden analizar eso, nuevamente les dejo mi bus gratuito para que aprendan cómo generar ingresos por internet en 6 simples pasos, desde, diseño logo y redes, sociales hasta diferentes estilos de monetización, entonces se los dejo ahí en Un vídeo más adelante vamos a enfocarnos, a cómo generar tráfico, a landing page ya sea de manera orgánica de manera pagada pero recuerden esto es base de cualquier negocio cualquier negocio en línea para que se mantenga funcionando y no tengamos que siempre estar gastando un montón de Esfuerzo y dinero en solo estar, consiguiendo ventas, podemos, también mandar las a nuestro backend o sea, a la parte trasera del sistema que se mantiene funcionando por sí solo, por medio de email, marketing entonces si les gustó este vídeo me dejan un, like se suscriben dándole, a La campana para que les lleguen las notificaciones de los nuevos vídeos y nos vemos en un vídeo más adelante ya, amigos, [, Música, ],


 

Categories
Online Marketing

web2py: “Web Development Should be Easy” – Massimo Di Pierro – PyConAr 2012

I will try to explain what that means and more or less why we started building web 2 pi and first of all, I want to thank the organizers and this wonderful conference and the food is excellent and also want to congratulate Mariano, who is a new member Of the Python Software Foundation, ok, so let me first ask a question that some people ask: should everybody learn to program now? First of all, what do I mean by this? Should my mom learn to program? That’s not exactly what I mean.

What I mean by this question is not, and also I don’t mean, should everybody actually be a programmer? The question should people know what the program is, how you build the programs, and so the question is: should people learn how to do it? Is there a value in that? More specifically, we can ask, should every child learn to program and to this question I definitely would answer yes, I think the new generation should learn how to program.

So, let’s see my reasons for that. First of all, there are studies that show that if you know two programs, you improve your cognitive skills. Well, people have shown that if you it’s not sufficient to learn the syntax, it’s important to apply programming to solving problems. But you learn many things. If you do that, you improve your cognitive skills. Also, there are reasons related to job opportunities, because people project that the next 10 years there will be twice as many jobs created in software development than in other areas.

So the job sense of tooth development will grow twice as fast as in other areas, but also, I think we want our kids and the future generation to understand technology, not just being consumers of technology, which is, I think, it’s a big problem today. We all use a lot of technology, but most people don’t understand how it works, and that creates problems so understanding science technology is essential for the progress of society and in particular, computing technologies is what has given us unprecedented means to communicate and build different types of Social relationships that people were not building before now, we are able to meet people who are far away, and we can do that thanks to technology – and I think programming plays an important role.

People who are programmers interact with people who are far away more than people are not programmers. People are not. Programmers tend to only interact with local people, and also it’s important. So this technology can be is for good, but it’s also used sometimes in ways that we don’t like like to take away our rights like we buy a digital book and it’s not clear who owns it. So when I die, can I pass it to my child? I don’t know and stuff that we put on a cloud who owns that.

So I think there’s also an added value in having people learning to program and building an economy based on building software as opposed to building physical things. So we have this capitalistic model which I’ve nothing against it mean it works some extent and makes a distinction between people who invest, for example, in a company by paying for the means of production in the workers who actually build a product and they both a profit.

Well, software is a little different in that, because the means of productions is your education and is your laptop. So you are kind of an investor of yourself. You can start your own company without necessarily having somebody investing in you, that’s kind of a different model and it allows more for less your are keep of society. It allows people to dream about having a better position in society.

That’s to me a very important reason to get into software development, also, the kind of product we make, which is software as economic value as social value, but also it’s something we can easily replicate on our cost and we can discard without polluting the environment. So it’s a important part of the economy. It’s an important part of the economy, which is growing and there’s lots of benefits, so the production production of digital content is specifically.

Software is something that will continue to be important, and I think we should welcome that. We should have more of that. We should value software and more in our society, more digital content. So what kind of society do we want? Why is this important again like today, we start seeing on the market machines. Like 3d printers, we can buy a 3d printer for like two thousand dollars for a small one, and we already see that people are starting to approach that.

It’s not ok that you will start things account, because that undermines our current economic model in which the companies that’s supposed to make things and they own the rights and time. So we have to make a decision which kind of society we want. We want a society which we restrict, what people can do in terms of building intellectual content, software, business content or whether society in which things are shared, and it’s much easier to make things yourself.

Even physical objects and physical object will be made from digital content, which is something relatively new that is going to change our society even more so I don’t know how we go about that. The only thing I know is, I think we need to teach more people out of program. So my next question is: do we teach programming well to our children? Do it teach it in school? Well, I am I’m a professor. I teach in a university and I see a lot of them.

Ok, a students coming is never programmed before and is confronted with public class in the world. The public static void, main string. Args sees out print line in the world. Ok, so we’re trying to teach them that we can tell the computer to print something, and we are a lot of additional structure there. That scares people away, and so we put a lot of obstacles in the way of new programmers and the obstacles are of various nature.

The first obstacle is, they have to use some kind of shell type commands. Well, they don’t have the concept yet that you give commands the computer. So the moment you present a shell, they get a little confused. Also, there are lots of shells that is the Linux bash shell. There is the Windows shell, there is the Python shell and when I see students were master students who cannot tell one from the other, the tape pack, we type Python comments in the bash shell.

The type bash comments into the Python shell and 50 % of the students come to a university in America and they don’t know that Windows is a shell, they don’t know where to type the commands that I give them. So that’s a problem and I think, is IDs now IDs are useful. If you are a good programmer, then a lot of features like auto completion, but they also have a lot of buttons that scare people away myself.

When I try to use the Microsoft IDs and thanks get confused, I don’t know what the different buttons students will also focus, often on languages, syntax and not semantics. So we have to understand what the semicolon mean and things like that and, most importantly, I think we use examples. They do not leverage on. What’s the student knowledge, so students today and every level even the elementary level they go to school and they already know to interact with computers.

They know how to use YouTube. They know you use Facebook. We making this 7 is addicted to YouTube right. So we don’t leverage that we go there and we say: ok now type the Fibonacci sequence code, the Fibonacci sequence called complex numbers, they don’t know what that is. They don’t care, I mean some. Do people will become engineers, they are interested in that, but not everybody. Also. We don’t provide motivation.

Those examples that people use in intro classes are not interesting to the majority of people. It takes a long time in our computer science degree before the students get productive and can build something which they consider to be useful, and we have a lot of classes which are for non computer science majors in which we never teach them to do something. Useful and that’s a big mistake, I think we all set this bottom-up approach is opposed to a top-down approach.

So we start from the very basic concepts which historically are the foundations of programming, which are the for-loop the if statement, and then we go into funk. Some calls, and eventually after years we get into building a web application, and I think we should reverse that. I think they don’t know why you need the for-loop people, don’t know what in the if statement. So first we should start to teach them how to build complex things using complex blocks, and then we should take a more scientific approach and explain them.

How did this block work? These blocks are made of smaller parts which are made of smaller parts and eventually the if statement and the for loop and the function call are the smallest parts. So one thing we can do better. I think here everybody agrees, is you know we can just get rid all the fluff around there and leave only print the Lord, so we can use Python for into classes. So what I teach would start this is that with a lot success, our intro classes in computer science now use Python as intercourse, and then they take advanced programming courses.

But you know what I find very strange is that we were able to do this for computer scientists, but not for all the other majors for the other major sixteen using job, and I think we need to do a better job at convincing people. That Python is a better language for the introductory computer science. Well, can we do even better than this? Well, I think we need to provide motivation. So from the beginning, we should teach students how to build not simply print a long word but to build web applications.

So print L award post it on the web for other people to see. I think that’s the big change that we should do, and I don’t see this done everywhere. Every anyway, people still program these very simple examples that don’t give a motivation, so students already familiar with the web, and we will give a lot of motivation by teaching demo to program web applications and again we as a kid was not addicted to YouTube right.

Okay, so this is my job. This is why I’m giving this talk – and this is why I build the things I build. I want to make web development easier, more accessible to people and my main audience is not necessarily Python programmers but bring people from outside and less error-prone building web applications is it’s complicated today there are security issues. It’s complicated issue, security issues. You can make errors that, because security will never build this, so my interest is: how can we make web development easier, more accessible at the same time enable people to build programs with a lower chance that they make a security mistake and more module? Now I don’t claim that I have any success in this.

I mean I will show you what I’ve been working on, but I don’t claim in success. I’r just saying that I’m trying to do this. This is my goal. My goal is not to make the fastest web application. My goal is not to make the most pythonic web application. My goal is to make the easiest one to use so 2007. I was teaching courses on web development. I was using other frameworks and I had all these problems, the students I could not get them out to speed after four weeks.

They still were confused about basic things, so I’ve started making web 2 pi and what’s web 2 pi, which pi is drop. One file, which is a zip file: you can get the binary version, source version and so on or for Mac or Windows, and includes basically, these three things that includes the web server, the database SQLite and the database abstraction layer. So it works on top of SQLite. But you can replace it, it does my gracious in the sense that you never talk direct to the SQL engine, not even to other tables.

Does that, for you includes a web-based ID. So when you unzip wait to file you just unzip, it click on it. It starts even the opens a browser for you, you don’t have to open the browser, you just that for you and you get the whole idea in the browser and it’s a very simple idea to use for new students and there have no configuration files. It’s not that you don’t need to do the configuration just.

There is no configuration file. It’s supposed to work anywhere. Python runs and we’re packages with it all kind of libraries that we think are important for web development, like libraries to handle to generate HTML, XML, JSON, RSS, ICS, PDF, RTF and all various protocols like similar procedures, an RPC, so different application methods like LDAP, generate Dropbox. Google cast open I’d, be of one and two x.

509 certificate. It’s all built thing, so you don’t have to worry about going fish for the right library, third-party library, which may or may not work with your version. Libraries for generating widgets, like mark me in a Mac down and libraries, to talk to Google Wallet, authorized or net stripe, dot-com payment systems, memcache Redis, Twitter and it’s based on Twitter bootstrap. But you can change that.

Also, one more requirement of way to pi we made in 2007, we required always to be backward compatible, so we never brought backward compatibility since 2007, except for one security issue. So if there is a security issue, we would break backward compatibility. It only happened once like three years ago now wait. Why has a lot of contributors? I’ve listed some here? One of the main contributors is Mariana vengas, which is one of the organizers of this conference.

So thank you to all the contributors. We’ve been doing relatively well. We got two kind of important Awards: 2011. We got the boss award and Justin twelve gauntlet acknowledge the Year award from the same source, both of them. So this is how it looks like you unzip what file you started. You get this ID and this ID basically, on the left hand side, it lists the applications that you have and you can have many applications the same time and the same with my instance, and you can do various things with these applications on the right hand, side You can add more applications, you can create a new one, you can update where to PI and you can up install application locally or remotely and what shows you there with the iPhone.

It shows you that this web ID is also available for mobile devices. Then you click on one application and what you get to get internal structure. So it’s a MVC framework, so internal structure consists of models, controllers and views. Mostly, there are other folders now one important. The two things important here to stress first is the web ID. It’s useful for new users. It’s convenient if you are doing some work remotely, but you don’t have to use.

It is not a central part of what to buy, which buys a bunch of libraries like flask or or Django. You can do everything from the shell. You can edit all your files from the shell, but the ID itself is an application runs on top of those libraries which you can even uninstall completely and everything works. The second thing is the folder structure that you see everything that the web interface shows.

You corresponds to just files and folder in the file system, so here we see we are into the application on webcam. This means that there is a folder called welcome and inside there are models, controllers, views and so on and those are just subfolders and inside there are files and those are the files in the system. There are no other files other than those that you see in the web interface. You can edit a file on the web interface.

You can edit using Emacs from the shell. It’s the same thing, there’s no metadata anywhere. The only thing that the web interface does for you first, it groups them in a way that kind of makes sense in a logical sense. It allows you to edit those files. It also parses those files and finds what’s in there like it, finds that in the controllers that may be some actions defined. So it shows you links, so you can just click on the link and run it same thing with the models.

It shows you which models you have defined and which tables you have, and things like that. So now you had you click on a controller and you get just a web-based editor. Something like this, where you just type in their death index return in the world, finds that there is a function in the X terms in the world and on top there one stays exposed it’s going to list. There is a function index you click on.

It is going to run it you’re going to get the webpage you’re looking we have web-based the bugger, which was created by Mariana, which I think I broke in the latest release and I’m fully responsible for that. So we’ll fix that soon. Also, every application that you run on the web to PI has its own database administrative interface, which is kind of the poor man’s version of the jungle. Min.I serves the same purpose, but it’s a major difference.

The jungle mean is designed to be exposed to users and customized. The word papaya tween is para plication and is designed for the administrator, but the controls, the tar in that mean, can then be embedded into your own applications and I’ll show you that even a more sophisticated controls of those used in there. So when you make a new application in word to buy, it already comes with some tables which you can delete.

If you don’t need so you have authentication table for role based access control, so you have a user group membership permission an event event our login event. Logout event and failed access events, we’re a table called old class every application, which PI is a central dedication, service, client and provider. So you can install to application. You can ask one that the other one will do authentication for it.

You can delegate it wealth of scheduler tables because it comes with a built-in master workers scheduler. So you can start many workers and you can schedule new tasks by entry, new rykor. Do you want those tables programmatically or using the interface, and it will run the tasks in background and the workers available? We pick up the tasks, we’ll type, an internet transition page so anywhere in the code.

You have a string. You want that translating and different, which you just put that in front of the string, and then you you click on the button that corresponds to your language and you get a page in which you just translate those strings in the other language. It’s yellow. If it’s not translated already it’s white, if it was translated already and then you just translate through this interface also, we have a pluralization system.

So what pi understands the rules of many languages? For example, understand Slovenian has four types of plural, depending if it’s zero objects. One object to object or more than two objects. Okay, it understands that and depending on the language you are translating you can specify which words needs to be pluralized, so you may have a print statement you have X. Emails X can be 0 X, can be 1 X can be 2 X can be more than two okay, so what you want to do is you want to say X, is a variable? Email needs to be polarized based on the value of that variable, and this is how you polarize it you go to the web interface.

You type the word email, you type, the plural without there as many plurals as you need in the language that you’re translating we’re a built in ticketing system and again, this is really useful for many purposes. Think about so most most web frameworks have a distinction between development mode and production mode. Well, you want development. If there is a bug in your application, you get some kind of trace back.

Ok, you see what was wrong in your application. You can explore the variables you can go through the stack trace when you are into production mode. That information may be lost. Some frameworks allow you to connect to a tracking system. What eventually gets recorded this is built in into web to buy, and we don’t make a distinction between production, mode and development mode if there is any budget application and any user encounters this bug, what PI takes the entire stack trace, stores it into a ticket and Gives the user a ticket number if the user is an administrator, the user can click on the ticket number and can see the stack trace if the user is not an administrator, can email them in straight and say I have this problem.

This is my code. This might take a number and the administrator can go through. The web interface also looks at all the tickets that have the same error groups them together, so you can see which are always more happens more often, and you can just look at one of them as opposed to look at a lot of errors that basically it May have different variables but they’re exactly the same problem. Another thing we have with some eye level controls, for example, one is the Greek.

So that’s a you have a table and you say I want to greet based on this table and agreed this a widget that allows you to add. The new record list records the pagination search records. Add new records, updated delete and it’s customizable. So you can say I want the record to be represented in this way. I want this field to be representing this way. I want to disable the feature of adding. I want to set permissions so that only these people can edit this record.

So there are kind of things like that you can customize so now let me step back and again, let’s talk about the syntax over to by now I just talked about the web ID. So let’s talk about the syntax a little bit now. Let’s remember this distinction between the Java, syntax and the Python syntax and let’s keep new programmers in mind, not experience Python programmers. So this is how you do a load word in bottle.

What is my favorite micro framework afterwards by, and so this is how it works. You from bottle you import everything you need, and then you write Def index with on a low Ward. That makes it just defines a function, and then you say you want to turn that into a web page, so you say at get slash index. So that means, if you, if you do a get request for the page, slash index, that function should be called, then that fact that your application may need to understand.

We need to serve images, so you need to tell bottle that you want to handle static files. So they would be under slash, static, slash filename, and you need an action that can do that and at the end you start the web server. Okay, all we want to do is write. A load word same thing with flask, so in flask, from flask import flask and up equals. Flask underscore underscore name now, explain that to kids just learning to program, but that’s my issue.

They all have other things in common, like uproot slash index. So you are mapping a URL into function, same thing with tornado tornado, you are grouping the routes in one place and you need the classes that do a function to handle the requests and then your class can call the function. This is the pyramid example. It’s even more complicated, but it’s always same again, so we made which pipe, because we wanted to be able to do that.

We want to be able to say you just type the name of an app slash, the name of a file, slash index. It should call the function index in that file. That’s what we wanted to do and there was the basic idea from which the old thing started, and we wanted to do that through the ID, and that should give me a page which says a lot world. So as simple as that now people are very confused by that say what is everything else and that’s a good question.

So this is how things work inside, and this is the main difference between web pie and every other Python framework. Every other part of framework. You start from the user application and you import the libraries of the framework, and then you start the web server. They all work like that and in what PI? We do the opposite. You start the framework, even if you don’t have an application and that executes the user application and because it executes the user application, you can have more than one and each of them is its own environment.

So if you look at the right, this is more or less the logic in a way which is more, very simplified, but not exactly that, but so a request arrives. First of all, the request is parsed, so we we validate the URL other others. We established a session we, the term in which language has been requested. We look for the proper translation. 5. We do all kind of things that the user may or may not mean, but we still want to expose them to the user.

Then we build an environment based on this request, so we know what the client is telling the server and we build this environment, which is a bunch of symbols, a bunch of variables. Then we find the application which has been requested from the path info and that’s basically a folder which contains a controller file, and then we execute the controller file into that environment. Ok, so that that file already see is certain variables.

The variable C’s are very well documented. It’s always the same. It’s not that many and there’s not much change there. If you read the documentation, that’s pretty straightforward. So there are two different approaches here. In the left hand, side so most frameworks prefer to follow the Python motto which explicit is better than implicit and that’s perfectly fine. For me, I prefer to follow, don’t repeat yourself, because I want to make sure that it’s as easy as possible for new users and also we follow a convention over configuration and so in some sense we are close to Rails than we are to jungle.

Everything is a default like if I make my action index and I call index dot HTML, I get a default HTML representation. If I call dot XML. I got next time error presentation. If I got called dot JSON, I get a JSON representation of the data without doing any coding. Now I may not like what I get so I can change it, but I have a default like I can create an action and I don’t need to define routes like you’re doing you are at stop py like you’re doing jungle.

You don’t need to create views. You get the default one and then you go and change it. If you don’t like it, you should change different approaches of different pros and cons. So the import approach is faster specifically for simple apps. It sometimes is faster for more complex app, mostly because the Sun code, which is executed only once when you import it, and then it’s not executed any more, give a little bit more flexibility and in some sense there is no magic there.

In our approach, we have less code, so it I believe it’s faster to develop with our approach. It certainly is lower for simple applications, because there are certain things we do, even if you don’t want so you kill us in a lowered type of benchmark like we create a session, even if it’s not used, we determine which language is the proper translation. Even if you don’t use it okay, so that that kills you in in certain benchmarks, it does not affect you very much in real-world application, so we don’t mind we’re working and we are making some things lazy.

So eventually we will improve on that. We can go out swap a code, so it doesn’t matter which web server you are using. You can use a production web server like Apache or nginx. You can. While the server is running you can replace any file. You can install a new application. You can delete an application and nothing gets affected. You can have multiple applications at the same time. What I call in application is what jungle calls a project.

So if you have jungle, you have one jungle, installation. Typically, you have all your files share one settings and that contains the connection database. In our case, we can have multiple applications under the same instance of the framework. Each of them can have one or more database connections or 0 and they can share data base connection, but by default they are separate and and they’re completely different.

They don’t have any configuration file, but they’re completely isolated one from the other. They can even come with their own vital modules separately. They all see more or less the same environment, but there is some magic involved. So eventually you need to read the comment age to understand some things. Another thing that makes again here I’m making way to by examples, but some of the site concepts are more general and other things that scares new users in particular when they go to build web applications, is that you have layers of code.

You like embed SQL into Python. Ok, you something like execute and then you will select your SQL statement into Python code or any other language. Now, that’s conceptually complicated to understand is the cause of many problems like SQL injection. So what’s the solutions? Well, some framework, seven ORM, some frameworks like with five wave, a database, abstraction layer, and I will show you some examples of that.

Another thing is: sometimes you have HTML inside code, you have piece of Python code is to generate HTML and you end up doing string combinations again, that’s the source of errors, it’s logically complicated, so you still need to understand it to some extent, but you act by. We provide helpers and l person worked by have the same names as the HTML tags. So deep is called deep, which one’s called h1, and so you never do string concatenation.

You just use the helpers. Sometimes you need code into HTML. So that’s what you do in the templates and well, the MVC model obsolete a bit because you minimize the logic that you put into the HTML, but you still need to do it. So what we don’t have a solution for that problem. But what we can do is we say that we use pure Python in to Daisy Emma you just forget: indentation, a block starts with Colin and ends with pass, which is a Python keyword and it gets rained out internally automatically.

So you don’t need to worry about that, but you don’t need to learn another language. It’s exactly the same anything you would write in Python. You can put into an a template. Another thing is JSON into HTML that again scares people because some more libraries in another language. Well again, sometimes you cannot really avoid that. But we have something called the load function which allows you to load one action into a template via Ajax and let’s say that action contains a form which is self submitting and so on.

The other thing is automatically done for you here Ajax and I’m going to show you an example of that this really makes certain kind of JavaScript functionality easier. So let me talk again about the word to pie database abstraction layer which, for most people is and the nicest thing in what to buy, and in fact, if I were to the right way to buy, I would rewrite a lot of stuff today, different than the Way I did it years ago, but I would keep this so yes, first of all, we support really a lot of databases out of the box.

We actually should put more, but some are not really well tested. Those ones are, that’s it we’re automatic migration. So you can add the field you can delete the field, it talks a little base, that’s alter table. We can support multiple database connections for every application connection, pooling round-robin redundancy. So if you have a master slave, that master master slave database with many database slaves – and you may want to try to connect to one of them are random, and if it fails, you want to try to connect to next one.

You will do that. It has distributed transactions cross database. You may have a connection to PostgreSQL one two or a call, and you want to distribute transaction, does that support joins left, joins aggregates nested, selects the castle selects and you can merge them. The idea is, is not a no around. We are not trying to map SQL into Python. I don’t think that can be done reliably. It can be done, but you have limitations to do that.

So what we try to do is we try to have a Python syntax that correspond exactly to the SQL. We just make it in a direct independent way, so you write once and then you can swap the database engine and will rewrite it for you. So here’s an example: the beak will dial SQLite, so it makes a connection to SQLite and you can replace that with Oracle Postgres or whatever, and they will say the final tabled person with a field name.

The final table thing with a field name in the field owner, which is a person and the beating insert name Mac, so there’s a new thing, which is a Mac which is owned by the paper to insert max so max on the Mac. Now you say whether something says ownership equal so in creating our relation ownership. Equal is a relation between a person ID and a thing owner. So a thing owner is person ID and then I say things like variable that says the beating at the count so count the IDS of things at this point I’m not talking to the base.

Yet there is no database interaction and then I say rows equal. The B ownership so from this ownership relation that defines a set of Records, select the person name and the number of things ordered by the person ID group by the person ID. So that’s giving a joint for me and is doing an aggregate and then following rows, bring the row pursue name in the row number of things and I get a list of persons no mean things.

They are and that’s how we write almost every every query and what you see is that insert maps into SQL insert select Muppets into SQL select, will sub, delete and update similar syntax. There is no other keyword. Everything else is done with operator overloading. What is an another thing we are working on right now. I can try, show you so I’m going to this is for interactively, so I’m going to see okay.

So this is my some interface I login. This is what people see you have an application, my app, which I made I’m going to uninstall it. Yes, I’m sure. Now I want to make another one, and I call it my up again, so I just made a new up. I could see things in there. I can make, for example, a new table and I go and call it and made it so go back to the Edit Page to the base administration. I have a table, I can already insert stuff in it and look at them and I’m going to go back to the design page I get to log, I can see the table was created for me.

I can go in after it, so I can go and I can edit this table and I can say I’m going to add another field, which is description and this thing is text, and then I save it go back to edit that the base administration, if I, If I, the new record, I see that this is here and actually let me do one more thing here. That means I have another field which is created on which is a date time again same thing added.

If I look at this, I already get the pop-up and where pop-ups for various types of fields, date date and time time Pickers things like that and again, if I look at the skewer log, he did the outer table for me at the two other tables. I added the description and I had the timestamp, so I really very rarely you need to talk to the base ever so well. What can we do? Programmatically? Let me delete a few things starting here.

Let me put the deaf index return and award, so I’m going to save it and I can click it. I say hello world. Let me return dictionary which I have like rose, which is database, the big thing select as list. So again we can look at this and I get the rose and we want them in XML with adjacent first okay. So what doesn’t work? Xml is missing the top line. That’s a bug in my version in principle, you can do things that, like added RSS, just that there is no RSS type of data in there.

So it’s not email SAS. But if there were events with start time and end time, it would make the RSS you can do ICS from the Google map the same way. Let me make, let me make two more things. Maybe make a form for the big thing. Let me return. The form select sorry process. Okay. So if I do this, I get an entry form, so it’s a widget, I can add everywhere. Let me make a more complicated form. Let me make a great thing and let me require login so, okay now it says you have to login.

So I register all this stuff is out of the box for every application. Okay, so this is the widget that just embedded, so I can create a new record and I can view it you can edit it and so on and delete it. They can search them. I can build queries, name contains C, and things like that. I can export them in different formats and I can customize this with. I can register callbacks and do various things with this.

Okay. This is still this. One final thing: I want to show you, which is compact here, I’m going to rename this thing, I’m going to call it manage and I’m going to return just the widget. So if I call manage should do something, if I call manage, I just get the HTML, I don’t get the frame now, I’m going to turn sandy called out wiki and so there’s a new feature that we have. So if I now call index this exposing our all wiki, so I can create a new page index from not and plate from this lag.

So the page is my own page and you reckon and bad things like I can target with PyCon, Argentina and so on. I can go. I can edit this page, so there’s a wiki syntax to to do things like. I want your like lists. Let’s do one thing we go to youtube will have me search for some article. It doesn’t work, yeah, that’s what okay, so here’s a article, so I think I’ll just cut and paste the link here and I can do a preview but then just going to submit so it talks to use the embed protocol talks to YouTube embeds the article.

It understands of kind of embed server protocols, but now what I can do is I can use the wiki. I can I create many pages through the wiki I can edit the menu. Let me make a manual here. There are no things like this, so here I just added the menu, so I can build my own applications, a wiki and in particular, if I go to my March pages, my own page edit down page, I can also embed components. So the thing I built, which is default, manage the manage things, so my form is now embedded into my application and when I submit a new thing like a table, this is submitted via Ajax is not a fresh.

Little page is only the fresh in the component. Two minutes: okay, so well! This is what we just built. This is the total code that we just wrote and that’s a lot of things. So it shows you the same thing. It just showed you. So what is my conclusions? Well, my conclusions is that there’s some elitist approach to programming only people who can do should do it. The other people should not even try.

I think that lead us to the wrong path. I think there is not one solution. Different people are trying to teach programming in different ways, and also there is not one web framework. Different web frameworks are different strengths and weaknesses and target different kind of audiences, and what we need to do is, I think we need to learn from each other. I think we learned a lot from other frameworks.

I really owe a lot to Django, in particular, is the one I was using a lot before. I think I learned almost everything I learned this jungle. We took some ideas from flask like from flask. We took the idea of the thread-local context, which I did not show, but we use it internally. I think we need to build a better society where technology is controlled by people and not by large corporations, and the way to do it is to get more people to program.

And that’s why I’m doing this and we need to build tools that are easy to use for users and more effective that allow people to use the web in a more meaningful way in which, if they have data, they can expose the data they can expose. Your opinion, they can automate processes and this really empowered people. I think it’s really important. We do it ha tenemos paranthas see. I will shoot up report roses, you know Kiran, do you need religion? Why there’s? No so many ISP that supports a per 2 pi as default because he said that is such a good framework, but the most the ISP doesn’t know hosting, doesn’t support it with question.

Well, normal normal austin services that have a regular virtual machine with a file system. If they support jungle, they support what pi, because it’s wsgi application. They may not say, but this exactly the same thing. So if they support any other Python framework which by works, the exception is some places like a Roku, for example, which they don’t have a writable file system. What 2 pi uses the file system it needs to write it like when you upload an application.

You are. Writing in the file system, so that’s the main problem we have, I mean we could deploy on a Roku if we were to package an application and give the application to them as any other frame of desert. But the our distinction is that people can go through the web interface and can change the code and they don’t allow that. So we don’t have a solution for that. We we could. One solution could be.

We could store the applications and substance database. I don’t think it’s a good idea because of performance we could cash it we create. We would have to create a lot of new structure for that, so any virtual private server any shared web hosting. That is a writable file system. If jungle works with by works and the instructions are exactly the same, you started calling the Django angular, you call the web 2 pi, WS GIM same thing Oroku and a few other things like that.

We’re working it open, open shipped. We work another shift. In fact, this one thing I didn’t show, which is if I go to the list of interface here there is you – can deploy in the Google App Engine from the interface. You can deploy an open shift to directly from here. So it takes your applications that push them to open shift. You need to configure it. This is one thing you need to configure it a little bit like in the case of Google App Engine.

You have to tell it where it’s your app CFG configuration file which applications you want to deploy. I want to deploy this one and throw this one, and then your Google password and then we’ll deploy on Google


 

Categories
Online Marketing

Marquis De Condorcet

Much 1794 known as Nicolas de condorcet was a French philosopher mathematician and early political scientist, whose Condorcet method in voting tally selects the candidate who would beat each of the other candidates in a runoff election.

Unlike many of his contemporaries, he advocated a liberal economy, free and equal public instruction, constitutionalism and equal rights for women and people of all races. His ideas and writings were said to embody the ideals of the Age of Enlightenment and rationalism and remain influential to this day. He died a mysterious death in prison after a period of flight from French revolutionary authorities, Part 1 early years.

Kahn Dorset was born in Rivermont in present-day AC and descended from the ancient family of carrot at who took their title from the town of Khan Dorset. Endorphine of which they were longtime residents, fatherless at a young age, he was raised by his devoutly religious mother. He was educated at the Jesuit college in Reims and at the College de Navarre in Paris, where he quickly showed his intellectual ability and gained his first public distinctions in mathematics when he was 16.

His analytical abilities gained the praise of Jean wanted alembert and alexis Claire out soon, Khan Dorsett would study and until ambit from 1765 to 1774. He focused on science. In 1765, he published his first work on mathematics entitled s Erlik alkyl, integral, which was well-received launching his career as a mathematician. He would go on to publish more papers and on the 25th of February 1769 he was elected to the académie Royale de Sciences, French Royal Academy of Sciences.

In 1772. He published another paper on integral calculus soon after he met Jack, Turgut, a French economist and the two became friends. Turgut was to be an administrator under King Louis, the 15th in 1772, and became Controller General of Finance under Louis X. The sixth in 1774 Khan Dorset worked with Leonhardt Euler and Benjamin Franklin. He soon became an honorary member of many foreign academies and philosophic societies, including the Royal Swedish Academy of Sciences 1785 for an honorary member of the American Academy of Arts and Sciences 1792, and also in Prussia and Russia.

https://m.youtube.com/watch?v=-8aglkefqNk

His political ideas, however, many of them in continuity with tur goats, were criticized heavily in the english-speaking world, most notably by John Adams, who wrote two of his principal works of political philosophy. Two opposed her God and conduct Jets, unicameral legislature and radical democracy. Part two early political career in 1774 Condorcet was appointed inspector general of the paris mint by tergat.

From this point on, Condorcet shifted his focus from the purely mathematical to philosophy and political matters. In the following years, he took up the defense of human rights in general and of women’s and blacks rights, in particular an abolitionist he became active in the Society of the Friends of the blacks in the 1780s. He supported the ideals embodied by the newly formed United States and proposed projects of political, administrative and economic reforms intended to transform France in 1776.

Turgut was dismissed as Controller General. Consequently, Condorcet submitted his resignation as Inspector General of the mone II, but the request was refused and he continued serving in this post until 1791. Condorcet later wrote, Phi DM turgut 1786, a biography which spoke fondly of turgut and advocated turgut’s economic theories. Condorcet continued to receive prestigious appointments. In 1777 he became permanent secretary of the académie des Sciences holding the post until the abolition of the academia in 1793 and in 1782 circuitry of the Academie Francaise part, three condo jets paradox and the Condorcet method.

In 1785, Conn Dorsett wrote an essay on the application of analysis of the probability of decisions made on a majority vote, one of his most important works. This work described several now-famous results, including condo jets, jury theorem, which states that if each member of a voting group is more likely than not to make a correct decision, the probability that the highest vote of the group is the correct decision increases.

As the number of members of the group increases and condo jets paradox, which shows that majority preferences can become intransitive with three or more options, it is possible for a certain electorate to express a preference for over B, a preference for B over C and the preference For C over a all from the same set of ballots, the paper also outlines of generic Condorcet method designed to simulate pairwise elections between all candidates in an election.

He disagreed strongly with the alternative method of aggregating preferences. Put forth by Gene shall Deeb order based on some dranking zuv alternatives. Kahn Dorset was one of the first to systematically apply mathematics in the social sciences, part for other works. In 1781, Kahn Dorset wrote a pamphlet reflections on migros slavery, in which he denounced slavery. In 1786, Kahn Dorset worked on ideas for the differential and integral calculus, giving a new treatment of infinite resource, a work which was never printed.

In 1789 he published vide D Voltaire 1789, which agreed with Voltaire in his opposition to the church in 1791 Condorcet, along with Sophie D, Grucci Thomas Paine, Etienne Dumont, jacques pierre Brigitte and Achilles da chaste, let published a brief journal titled the Republic Ain its main goal. Being the promotion of republicanism and the rejection of establishing a constitutional monarchy, the theme being that any sort of monarchy is a threat to freedom, no matter who is leading, which emphasized that Liberty as freedom from domination in 1795 Condorcet had a book published called sketch for A historical picture of the progress of the human mind it dealt with theoretical thought on perfecting the human mind and analyzing intellectual history based around social arithmetic.

Thomas Malthus wrote an essay on the principle of population 1798, partly in response to condole Chet’s views on the perfectibility of society. Part 5. French Revolution part five: French Revolution chapter, one deputy Condorcet took a leading role when the French Revolution swept France in 1789, hoping for a rationalist reconstruction of society and championed many liberal causes. As a result, in 1791 he was elected as a Paris representative in the Legislative Assembly and then became the Secretary of the Assembly.

In April 1792, Condorcet presented a project for the reformation of the education system, aiming to create a hierarchical system under the authority of experts who would work as the guardians of the Enlightenment and who independent of power would be the guarantors of public liberties. The project was judged to be contrary to the Republican and egalitarian virtues, giving the education of the nation over to an aristocracy of Savitz.

The institution adopted conduct jets designed for the state education system, and he drafted a proposed bourbon Constitution for the new France. He advocated women’s suffrage for the new government. Writing an article for journal de la Sol, siete D 1789 and by publishing deal admission des femmes. Odroid d cite in 1790 in terms of political party. Condorcet was quite independent, but still counted many friends among the Girondins.

However, he distanced himself from them during the National Convention because he disliked their factionalism at the trial of Louis X. The 6th Kahn Dorsett, who opposed the death penalty but still supported to the trial itself, spoke out against the execution of the king during the public vote. At the convention he proposed to send the King to the galleys Kahn Dorsett was on the Constitution committee and was the main author of the gerund in constitutional project.

The Constitution was not put to vote. When the Montagnard gained control of the convention. They wrote their owned. The French constitution of 1793 Khanh Dorsett criticized the new work and, as a result, he was branded a traitor on the 3rd of October 1793, a warrant was issued for condo, Chen’s arrest, part 5, French Revolution, chapter 2 arrest and death. The warrant forced Condorcet into hiding.

He hid for five or eight months in the house of Vernet on rusev and oniy in Paris. It was there that he wrote a squid and to blow historic des progress, deal Esprit who mean sketch for a historical picture of the progress of the human spirit which was published posthumously in 1795 and is considered one of the major texts of the Enlightenment and of Historical thought it narrates the history of civilization, as one of progress in the sciences shows the intimate connection between scientific progress and the development of human rights and justice and outlines the features of a future rational society entirely shaped by scientific knowledge.

On the 25th of March 1794, Condorcet convinced he was no longer safe, left his hideout and attempted to flee Paris. He went to seek refuge at the house of jean-baptiste su art, a friend of his whom he resided with in 1772, but they refused him on the basis that one of their current residents might betray his presence. Two days later, he was arrested in climate and imprisoned in Bourg la reine or, as it was known during the revolution borg illegally, a quality borough rather than Queensboro two days after that, he was found dead in his cell.

The most widely accepted theory is that his friend Pierre, Jean Georges cabarrus, gave him a poison which he eventually used. However, some historians believe that he may have been murdered, perhaps because he was too loved and respected to be executed. Jean Pierre brand caught in his work lair light la mort de la revolucion claims that Condorcet was killed with a mixture of datura stramonium and opium.

Condorcet was symbolically interred in the pantheon in 1989, in honor of the Bicentennial of the French Revolution and conduct Jeff’s role. As a central figure in the nth, lightin meant, however, his coffin was empty interred in the Commons cemetery of bort Lorraine. His remains were lost during the 19th century part six family in 1786, Condorcet married sophie d Grucci, who was more than twenty years.

His junior, his wife reckoned one of the most beautiful women of the day, became an accomplished salon, hostesses Midland econ Dorsett, and also an accomplished translator of Thomas Paine and Adam Smith. She was intelligent and well-educated fluent in both English and Italian. The marriage was a strong one and Sofie visited her husband regularly, while he remained in hiding. Although she began proceedings for divorce in January 1794, it was at the insistence of Condorcet and cabañas who wished to protect their property from expropriation and to provide financially for Sophie and their young daughter.

Louise Eliza Alexandrine Khan Dorset was survived by his widow and their four-year-old daughter, Eliza Sophie died in 1822, never having remarried and having published all her husband’s works between 1801 and 1804. Her work was carried on by their daughter, Eliza Khan Dorsett O’Conner, wife of former United Irishmen Arthur O’Conner. The Condorcet IKONOS brought out a revised edition between 1847 and 18-49 part seven, gender equality, Kondo Jettas work was mainly focused on a quest for a more egalitarian society.

This path led him to think and write about gender equality in the revolutionary context. In 1790, he published delight mission des femmes Odroid D site on the admission of women to the rights of citizenship in which he strongly advocated for women’s suffrage in the New Republic, as well as the enlargement of basic political and social rights to include women. One of the most famous enlightenment thinkers at the time he was one of the first to make such a radical proposal a visionary.

He identified gender as a social construction based on perceived differences in sex and rejected biological determinism as being able to explain gender relations in society. He denounced patriarchal norms of oppression present at every institutional level and continuously subjugating and marginalizing. Women, like fellow Enlightenment, think jean-jacques Rousseau in his book. Amie luteal, education, 1762 Khan Dorsett, identified education as crucial to the emancipation of individuals.

He stated if I believe that all other differences between men and women are simply the result of educ a tion. He saw it as the only solution for women to deconstruct gender roles and promotes another kind of masculinity not based on violence, virility and the subjugation of women, but rather on shared attributes such as reason and intelligence. In his book, essays in the philosophy of humanism Oaks calls this new concept: feminine masculinity, Fenny, w models of SEL, FASS, er tion that do not require the construction of an enemies other, be it a woman or the symbolic feminine for them to define themselves AG AI Ns teef condor jets, hopefully for gender equality as founded on the recognition that the attribution of rights and authority comes from the false assumption that men possess reason and women do know.

This is, according to Nall an obvious example of an individual practicing and advocating this feminist masculinity, as such, women should enjoy the same fundamental natural right scholars often disagree on the true impact that conduct Jets. Work had on pre-modern feminist thinking. His detractors point out that when he was eventually given some responsibilities in the constitutional drafting process, his convictions did not translate into concrete political action and made limited efforts to push these issues on the agenda.

Some scholars, on the other hand, believed that this lack of action is not due to the weakness of his commitment, but rather to the political atmosphere at the time and the absence of political appetite for gender equality on the part of decision-makers. Kondo Jeff’s work for gender equality as even more visionary that it has to be considered in a context where the inclusion of women in the public sphere was feared by many revolutionaries.

Along with authors such as Mary Wellstone draft Lambert, aural emptied gouges, Condorcet made a lasting contribution to the pre feminist debate, his advocacy for the empowerment of women in politics inspired new feminists, who eventually fulfilled his vision in the 19th century part eight, the idea of progress, Condo jets, sketch for a historical picture of the progress of the human spirit, 1795 was perhaps the most influential formulation of the idea of progress ever written.

It made the idea of progress. A central concern of enlightenment thought he argued that expanding knowledge in the natural and Social Sciences would lead to an ever more just world of individual freedom, material affluence and moral compassion. He argued for three general propositions that the past revealed an order that could be understood in terms of the progressive development of human capabilities showing that humanity’s present state and those through which it has passed, are a necessary Constitution of the moral composition of humankind that the Progress of the Natural Sciences must be followed by progress in the moral and political sciences, no less certain, no less secure from political revolutions.

That social evils are the result of ignorance and there are rather and an inevitable consequence of human nature. Kondou Jeff’s writings were a key contribution to the French enlightenment, particularly his work on the idea of progress. Condorcet believed that, through the use of our senses and communication with others, knowledge could be compared and contrasted as a way of analyzing our systems of belief and understanding.

None of kondal Chet’s writings refer to a belief in a religion or a God who intervenes in human affairs. Condorcet instead frequently had written of his faith in humanity itself and its ability to progress with the help of philosophers such as Aristotle. Through this accumulation and sharing of knowledge, he believed it was possible for any man to comprehend all the known facts of the natural world.

The N lightin menteur the natural world, spurred the desire for enlightenment, of the social and political world Khan Dorsett believed that there was no definition of the perfect human existence and vers believed that the progression of the human race would inevitably continue throughout the course of our Existence he envisioned man as continually progressing toward a perfectly utopian society. He believed when the great potential towards growth of the demand possessed.

However, con dorset’s stressed that for this to be a possibility, man must unify regardless of race, religion, culture or gender. To this end, he became a member of the French sociate, a pessimist, desn’t Wars, Society of the Friends of the blacks. He wrote a set of rules for the Society of the Friends of the blacks, which detailed the reasoning and goals behind the organization, along with describing the injustice of slavery and put in a statement calling for the abolition of slave trade.

As the first step to true abolition, Condorcet was also a strong proponent of women’s civil rights. He claimed that women are equal to men in nearly every aspect and asked. Why, then, should they be debarred from their fundamental civil rights? The few differences that do exist are due to the fact that women are limited by their lack of rights. Khan Dorsett even mentioned several women who were more capable then average men’s, such as Queen Elizabeth and Maria Theresa part 9 civic duty for condo jets.

Republicanism, the nation needed enlightened citizens and education needed democracy to become truly public. Democracy implied free citizens and ignorance was the source of servitude. Citizens had to be provided with the necessary knowledge to exercise their freedom and understand the rights and laws that guaranteed their enjoyment. Although education could not eliminate disparities in talent, all citizens, including women, had the right to free education in opposition to those who relied on revolutionary enthusiasm to form the new Citizens.

Kahn Dorset maintained that the Revolution was not made to last and that revolutionary institutions were not intended to prolong the revolutionary experience, but to establish political rules and legal mechanisms that would ensure future changes without revolution. In a democratic City, there would be no Bastille to be seized, public education, red form, free and responsible citizens, not revolutionaries part 10 evaluation.

Rothschild 2001 argues that Condorcet has been seen since the 1790s as the embodiment of the cold, rational enlightenment. However, she suggests his writings on economic policy voting and public instruction indicate different views both of Condorcet and of the Enlightenment. Condorcet was concerned with individual diversity. He was opposed to pro to utilitarian theories. He considered individual independence, which he described as the characteristic liberty of the moderns, to be of central political importance, and he opposed the imposition of universal and eternal principles.

His efforts to reconcile the universality of some values when the diversity of individual opinions are of continuing interest. He emphasizes the institutions of civilized or constitutional conflict, recognizes conflicts or inconsistency within individuals and sees Moral Sentiments as the foundation of universal values. His difficulties call into question some familiar distinctions, for example between French, German and English, Scottish thought and between the Enlightenment and the counter and lightened.

There was substantial continuity between conduct, Jeff’s criticism of the economic ideas of the 1760s and the liberal thought of the early 19th century. The Lycee Condorcet in the rue du är and the 9th arrondissement of paris is named in his honor as a streets. In many French cities, special characters in this article was substituted with audio cues. They were denoted as follows, and beginning and ending single or double quotations and left and right for emphasis.

This recording as a derivative work from Wikipedia for more information to Commission recordings like this and to support the developer. Please visit http://www.Potterybarn.Com for


 

Categories
Online Marketing

Digital Marketing Tips With Emmanuel Obuya

So this the topic right now is about digital marketing, and I have the main man himself he’s been here before, but before I introduce him readful for blog on Twitter. Right, therefore underscore blog on Instagram and right.

If F on Facebook is the way to interact with us, don’t forget: we have something special in conjunction with Panera for Easter and the question was simple: what would you have in your Easter basket and why this is a basket that you’re going to give somebody special In your life during Easter, what would you have in there and why – and this will give you a chance to win a double ticket or a ticket for you and your other person that you want to take out so keep them coming, we’ll announce the winners towards The end of the show, so the main man himself is here with us: the digital marketing guru guru, Sam, yes, good – to see you good to see you again, don’t forget to give your camera is number four.

Maybe you can reintroduce yourself? Okay, my name is Emanuel Ax, my digital marketing strategist, and I also a student yeah, so students at KCA School of Business, studying vit all right and you’re a digital marketing guru. Yes, so you have your own company. Yes, I have my own company, where blogs, so we basically do digital marketing and also social media management, digital marketing and social media management.

This is something you had a passion for way back since ice cream yeah, you just turned 20 by the way. Yeah, it’s a digital marketing is your phone, but before we get into that craft of digital marketing and why the need for digital marketing in 2019 – the brief history about booyah, so people can get inside, whom I study so way back in from to in high school. At passion for social media, you know cz to call your Facebook, you are enthusiastic, you a little care, so you could compete likes and all that and follow us.

So I realized that we have opportunities online because right now many people they are trying to venture in towards the in thing now and that is their social media and stuff like that. So when I complete school in 2017, so I decided to do words, my passion, so that is online stuff, also yeah. So last year I realized that we have opportunities online. So I get I got support for my family and now I it turned your business.

Your business, your social media, what type of support did you get from you? You know for our business, you have capital, capital is number yes number, and so that is the key thing. This spirit, determination and also hard work, all right, yeah so cap. So you got from your parents yeah. What did you spend on your capital? Oh, so I did my branding. You know you need to get a website. You need to do your branding like the local stuff like that yeah.

So that is basically what I do with my captors and also you know you have to register the business. So it’s a registered company yeah, so you’re a blogger as well. Uranium touch them. What is your topic of conversation in your blog, so I’m trying to okay in my blog, I’m trying to like get the business. You know right now, I’m trying to tell that story that the impact of social media for business. You know right now, everybody’s many businesses.

They open daily, but they don’t know how they don’t know how to vent into social media. So I’m trying to teach them how that is done through social media and also my part of my target is the youth you know many of them is use social media. It’s not about the likes and the followers, but you can convert it to some social medias. You can earn from social media. So that is the story that I’m trying to tell that.

Is it sure, you’re trying to tear on your blogs how to read some of your wife? Oh you can just log on to weblog calm. Also, social media handles are to be a blog, of course, yeah across every social media. Thank you very much. Mister we’re. So our topics today not too complex for somebody like you, we don’t adverse experience like this I’d like to start on the branding tip. What is the importance of branding and what is branding mean to you for business for Neiman who’s? Reading, okay, you know branding is like your CV for a business so for digital branding.

You have to understand what you want to venture into like your audience. You know, if you, let me say, you’re an equal casual like company. You cannot target entertainment. Also, you have to understand your audience and also you have to create the content that it’s inline in the audience. So the understanding your audience is very key and also the type of content that you create for your audience is very key people say also, you know, branding not about the logo having the logo.

Maybe you print t-shirts, so you have to venture into your audience and also the content that you give yeah. The brand needs to be understood goes past. The t-shirt goes past, the cups, the guards – and I can’t say everything branding – goes past – that yeah the people need to understand the brand yeah. So this, how do the people get to answer so? I have business, say: buddy muscles technologies. I have my logo there.

It’s on facebook, my facebook cover wall, my twitter, it’s everywhere some caps it on its own t-shirts. What is the next step for me for this branding? Traveling? Okay, for you you after getting that you must know how to engage with your audience. You know you! You have to engage your audience, you cannot have a dialogue ian’s. So after creating that content, you you can use tools. You know there are various tools that you can use to understand your audience and also engage with them in that line, and also would you I taught you on to achieve.

You know yeah all right so they’re questions that you ask yourself what what you want to achieve with a brand. Maybe what you you want to right now, event campaign, what you want to achieve for the event and all right, yeah, all right. So you need this down and you tabulate. You come up with a strategy with a strategy. Well now you’re going to get here. These are some of the services you offer as you do, your blog’s yeah, wonderful.

So when it comes to marketing, I like to approach it in a three-dimensional way. So where we have the we have the strategy, we have what you want to achieve and analysis here, hmm all right to coming up with the strategy. Some people will ask all right: how do I go with the strategy? I just have an event. Okay, I just I just want to sell clothes yeah I just want to sell suits. How do I come up with a strategy? Okay, your strategy will depend in in very many ways like I’d, say what you want to achieve like for running an event.

You understand your target, you know your niche after that also you’ll walk in there. If you want to run a campaign, you do budget. You know we have various like the online tools that you can use to do that yeah. So the tools are the next step, all right. So how do you pick the right tool for the right thing? Because we have so many tools we have from? What’s up to YouTube yeah as platforms, so with that for picking the right tools, you like, let me say for for right now, you we are trying to to getting into the trends what is trending yeah, so you can also use that like commands the way you Pick into here, because so you can, you can check into that and also because people may get use into it, and they relate that in into your your strategy.

Oh yeah, so what’s training is one of the ways you can and paper. What is the other way? You can use to pick a tool, see a tool that matches your brand. Okay. Also, you can use the influence of marketing. You can use storytelling yeah. All right, you can also use to italic yeah influencer marketing is familiar with me. What is this reach enemy? Okay? So this very telling thing you are trying to engage your audience.

You still, as you tell a story when you open up in Damn Channel, so you tell a story in relation to what you you intend to run yeah all right. So after you come up with the strategy, you come up where you pick the specific tools that you want. There comes the big task now of getting your data and analyzing this data and getting to understand the impact on what you’ve done, and maybe you can use this in what you’re going to do this, what you’re going to do next? How do you do this? That is very important, so we have tools like you know.

You have to to know how you are you’re performing, so we have various social media tools that you can use to analyze your data on Twitter. We have Chris desk, you can use you incorporate there. Let me say the application article, you, a social media platform, so you you will be able to gather starts and you know starts – are very important because you’ll know where you and what you intend to achieve.

Yes, and also you really improve on where you go wrong and all that, so we can use to desk on social media. You can also use some all. So there are various tools you can use yeah alright. So that is very important. You make sure every campaign that you have you have for myself in my business, I used the data to do my report for my clients, we, like, after certain period of time I have to do a report where I my and what I intend to achieve at The end of maybe a week or a month right, yeah, wonderful – that is, that is amazing in theory, but so we deep are reading us right now and say that they’re doing their own things online.

Some of them are actors. Some of them of some of them are tech, guys somebody creating an app somewhere and some of them, some of them. I have been cabdrivers, some of them are providing. I really mean had lessons makeup artists, so this is somebody will see thousands of followers and they want to take it to the next step, convert this to a business into a business. Yes, what are some of the tools you tell them? Ok, I’ll! Stick to your content, your content, you know, if you let me see if you post a picture, it has to be quality.

Content like it will make me maybe to comment or something or to like it. So yes, yes, your caption is very important because that is what drives me to your post yeah. So maybe, if you are doing marketing, so I love to check that so your content is very key. Yeah yeah, a lot of beauty. You even knew you know yourself like nowadays. Instagram is very that it has very that so like if you check on your content, it’s very key yeah yeah, so you will untie this dirty content, yeah you’re against it you’re against it.

All right, probably publicist will say. There’s nothing like that: publicity yeah for business yeah so never goes bad or good content. Oh what people will presume or receive, but yeah it doesn’t really matter. Publicists will say: publicity is publicity. You you have anything against this. That is cheap publicity. According to you, yeah, you need to go for the expensive good. It won’t be desperate, shows desperation, anything all right, wonderful, so back to your company now so the services you offer yeah so far.

If I was to tell you give me a list or a brief bio of the substance you offer as a company, so people can get to understand what a digital marketing company okay! So it’s a digital marketing agency, so we are blog. So I basically do digital marketing and also more social media. So I manage the social media platforms on your behalf for your business. You know, let me say, like a Safaricom, you know we are various guys that do they they things at the back end.

People respond to us and now they are very like they try to engage you the audience. What I was talking about, like you, let me say, like somebody answers you replies with you, a more that’s laughs, and even people like that, so you manage such people. Social media planners – and you know it so – yeah yeah content creation want education, yeah all right so, which leads to my next question. Yeah say: I’m a brand yeah and another company is managing my social media.

Don’t you feel like there’s a mess between me and the people? I should be connected with they’ll. Be a mess. They’ll miss something yeah somehow, but you can do do everything yourself you, you must have a team to work with, gets to a point where you can do it. Yes, of course, and also like somebody who understand what it takes. Because, let me say you you. Sometimes you are not able to do that, so you get the right people to do it right as a digital marketing company.

What are some of the steps you take to make it as as possible as possible, even though it’s not by talking to the fans? Okay, he like that talking about also some of those that I’m trying to be unique. Yeah most you trying to be unique, yeah, wonderful man just give them your social media and also you can follow me across it. So we are blogs, and also log on to be a blog, that Yeah right uh-huh. So here is what we speculate and predict the future.

What is how the future trends you have seen in in digital marketing, digital marketing? You should be prepared for, like some skills that are ok. You are not going to be happen in 2020, just leave the villain, ok, so Facebook has become a marketplace and every business they are running into Facebook. They are doing promotions. So very many we put the check and Facebook and also what’s up, is rising at all so soon we’ll get marketing.

Also, even you know, what’s up statuses, so yeah so yeah yeah. So let me say: if you have 500 contacts, make good use of the contacts you can do marketing on, so only your words upset us. Let me say you have an event you can share and be sure one or two people may turn up. So don’t think that we can separate us wonderful, so what’s up is something to read out for what’s up here, Facebook is going to be a market.

If actually it is a market, it’s already a market yeah. What do you mean when you say marketplace? People are buying and selling goods what I mean by marketplace everybody’s on Facebook event, my show she’s on Facebook, so even the mom imboca are today as she’s able to log in and check so maybe if she sees something, maybe because she can decide to buy something On Facebook, so that is what I mean all right yeah, so she can see something really here, so it doesn’t be narrow down.

Yeah everybody very useful on Facebook. Here this is what you mean yeah. So it’s something to look out for yeah Facebook, if you’re not on Facebook and if you’re not doing your business will face me meat, basically business, basically business what’s up is a that is going to be your hands man. I think you mentioned Instagram or say I don’t know Instagram so has Instagram also Instagram stories yeah.

That is also some other things that are rising Instagram stories, some of things, and it is the best platform to engage with you with your audience. Your followers yeah yeah. Thank you very much, mr. Bullocks, as we wrap this up, I know you guys from business school unite and your conversation with boots. Okay, so I’ll not quit anything baby so like to my fellow youth, just be, you know, be consistent in what you do and also hard work.

I need termination, that’s all hard work and determination. That’s all thanks! So much mr. Booth, yes, we’ve come to the end of this particular segment, so I hope you brought some inside. If you have any questions for us. 25 for centers are white, 5, 4 and description on Instagram invites my phone Facebook, don’t forget the hashtag entrepreneurship, Tuesday or Y, and the morning Hilda with it, is coming up next with one of my best photographers in the country.

Right now it goes by the name. Beth Royce or Frost to graph on Instagram. You don’t want to miss this. Don’t take that down!


 

Categories
Online Marketing

How to use SELECT | MICROSOFT WORD

Does that for you here we have a large document with different font, colors and even images locate the select button on the editing sections down on the upper right-hand side of your screen.

We have four different options: we’re going to go through all of them. First, we’ll click on select all as you can see what this option, that is, that select your whole document from beginning to end. So let’s change the phone color of our whole document to black. Now all the tanks had the same black font color. Let’s now check out a select objects featured. If I try to select my text with this feature on it.

Won’t, let me see, will only select objects such as these two images to make everything selectable again, we go back to select and click on, select objects to disable. This function, let’s now place ourselves somewhere in the title of this document to show the third select function. We go to select and click select text with similar formatting and you can see the title has been highlighted, but as we scroll down, we see that all the text with the same formatting has been selected for us as well.

If you say very practical features, if, for example, you wanted to put a special theme, font size or color to all of the stuff heading in order for all of them to be the same with just that one step. And lastly, the selection pane feature shows you a list with the image files. There are in your document when you click in a different page. The list shows you the objects in it. Now that we have the list of our image is handy.

We can even rename them by double-clicking one of them and even a new name. If I subscribe to our Channel and even light to this article, so now you know the for practical select pictures of words, the select all option select all the documents, including text and images, select objects, will always select. The images sound in your document select text with similar formatting will select all the similar format sound for you select pain will show all the objects being the document, such as images pictures and shape.