Today, every business can Use influencer marketing, it doesn’t matter what you sell and what you offer Everyone can be an influencer today we all publish something on social media. You don’t need to be a celebrity to become an influencer and today brands Prefer to work with smaller niche influencers, rather than with people who Have million followers this way they make sure that they target authentic Audience who is really interested in their product and services, the tip Number two: is: you need to win attention of your audience with live? Article today, human attention is a very valuable resource.
There is so much Information around us that it’s so difficult to stand out, so you need to Start incorporating live articles into your marketing campaigns, but you need to Understand that if you have nothing special to show better, don’t do a live! Article, the article should be at least 10 minutes long. You need to engage with Your comments that people ask with consumers reply to their questions and You need to pay attention to live audience and the replay audience and Advertise article to both of them start using purpose-driven marketing, don’t Create content that just sells, you need to talk about some greater purpose.
So choose your position show who you are use; emotions to build relationship; With your audience, start movement of your community and continue building it There are some special techniques that big brands like Apple and Google use, so If you want to go bigger, you need to start using them as well. The first one Is go horizontal when you acquire a paid customer offer them a variety of Products and services then retain your customers by using a subscription model.
Create interesting campaigns and leverage your ceo or founder as a brand and Optimize your marketing strategy for four big tech companies – Amazon, Google, Apple and Facebook and the tip number five: if you don’t have sufficient funds, For content creation, don’t worry because today you can create great content on a Budget, first of all, you need to know your customers’ needs and goals. One of The best strategies to create content on a budget is to run a user-generated Campaign because you will get free, authentic and really engaging content.
Today, you can shoot great articles and photos just using your mobile phone, so I Advise you to identify trends via influencers on buzzsumo platform and Create relevant content so guys these are five digital marketing tips on how Your brand can succeed in 2019. If you have any questions, please let me know or If you want me to cover something special in my next articles, write down in The comments below – and I will see you in the next article bye, bye,
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Like the same, I know a lot of you guys have the same problem. It’s how to create a letter concept. That is a lot harder quotations than other letters and the alphabet. So when I think the hardest letter for me – or at least I get the majority, the majority of people always say to yourselves, how do you make a letter concept for something like the simplest letters in the alphabet? The simplest, you know shaped letters in the alphabet.
Like, for example, ELLs the Y’s, the S is in the HS, so basically the lighter is that crit. You can’t really do much with, because you’re going to change the shape. So much that I won’t actually look at the letter or maybe you you kind of read, cheetah shape, but it’s so hard and make it original. Because you know you really focus a lot on making sure that the actual letter is the most original part of the logo.
So basically my answer to that is kind of using shapes line. Uh, you know lining to actually kind of you know, manipulate the letter concepts, but not really manipulate the actual letter that makes seasons as you can see here. Okay, let me just hit my examples really quick. So in my example, this is oh. This is a why right so, as you can see, this is this is a Y for sure you can see that a hundred percent.
So if I look at this, you can set yourself. This is a pretty basic y on the inside of this. You know crazy fun, little Y concept, logo. So what I did it was, I kind of just figured myself out and kind of, like you know, kind of use, of course, outlines and circles, and you know rectangles to give myself a more original logo concept. Look so at when I look at this. I think you know it’s. It’s a really dope logo for letter y, but the craziest thing is: I don’t really use or really manipulate the actual Y in the actual logo.
So maybe that is your answer guys if you’re struggling with actually using a or making or creating a letter concept for yourself or for clients that are like more harder letters for you to do. Maybe you should try to focus on what you do on the outside. Rather than always focusing on the letter itself now, okay, that kind of gives me my segue into the after tutorial, because I can’t explain that man.
So if you guys want to guess, I do have logos or excuse me sketches for my logos that I have here really quick. This entire page 50/50 mentions really quick little sketches. So, of course, this is my y con. So that’s right here actually is a lot better than my actual sketch. So you know applause for me, um, the actual L concept. The same exact idea lies right here. This is an s console that I had over here, and this is the H concept right here.
So what I want to do, for you guys actually show you guys the actual way I created my Y concept and my H concept. That way, you guys get the same exactly at least use or you know, manipulate your shapes and your logos and your letters. The same way, the same techniques that I use that way can help you guys how long your you know, your role, your hard journey into logo design, so uh yeah. So let’s get this thing in this could start it.
Let’s just get started: okay, huh, okay! So basically, if you guys not know the way I like to start is using a shape right, so I like to use a rectangle and I like to use a rectangle tool to make my little rectangle on the outside of the actual canvas. That way, I can just kind of manipulate or scuse me duplicate my little shape here and then bring it into my main canvas. And then you know, keep you know, making sure that I can use the same exact shape because I don’t want to.
You know make this shape right and I want to keep like how do you say I want to keep trying to make a new rectangle to try to keep the same exact or, like you know, be like this. Like you know, I want to make sure it’s. The same exact width and whatnot: that’s what this is over here for so you don’t actually worry about creating a or you know taking your time to like kind of making sure it’s the same.
Exact width just use the same exact shape over and over again, it’s the easiest thing to do, for you guys so also really quickly. If you guys not know, of course, is the fill. This is the actual stroke path. So I’m just going to change this to like pink or something like that. You can see that the actual fill fills the shape in and you can always turn them off by just clicking on this none here. It turns it off for you guys the same thing for the stroke turns it off if you want to, of course, to actually make the stroke bigger.
You have your stroke table right here, which I believe it’s in windows stroke. If you don’t have this up already and of course you just put it up here and you can see now the stroke is going up and if you don’t want a stroke anymore, you take it off simple kind of stuff here and you’ll I’ll show. You guys also more with the shape with the two and stuff like that, so yeah, let’s go ahead and get this thing started.
So, okay, alright! So, just going to shrink this down a little bit more and I’m just I’m going to try to make that same exact Y that I have so I’m going to go ahead and start off with this. I’m going to do this one over here again, I’m going to go ahead and kind of make sure I rotate this thing is that good, I see a little bit more just a little bit more, and this way I’m going to actually just hold alt select the Actual shaper here that way, it selects all the different points, and I can just select one point and move it over to our want over here, because I want it to be locked, you can feel a little snap right here that way.
It says these two points on the exact same point here, and that way you know it’s exactly perfect. The way you want it so I’m going to do is I’m going to click and drag alt over here duplicate this shape again transform and reflect, and okay and right now, of course, I’m making the letter Y. So I’m going to try to make the standard letter Y and really quickly, if you guys want to you know what I’m going to do, is I’m trying what I want to make sure I line this shape up with this point over here.
So I’m going to just click on the shape. Go to my opacity turn down the opacity for now, then I can go back to the shape and be like you know. Where is the point that I want it on boom? It’s right there now. I know that these two things are symmetrical and it’s also both on the same exact. You know orientation or the same exact point on opposite side, so I can click by here, make it back to 100, and now I have this now to get the same exact.
Let me get the actual sketch out, so I know what the heck I was doing all right. So let’s say we want to get this little this little extent. So I have basically the Y here, like a little extension, going outwards a little bit. So that’s how to do really quickly I’ll make a nice little horizontal line and we’re going to go ahead and line this just right here. So is that pretty good? I think that’s okay! I mean I might even just do like this.
I can do that right. So I’m just going to put a line through everything I must select. I can select multiple shapes on and initially in Illustrator, if I just hold shift just like so and if I hold shift tab. This is the shape of the tool that I use before my other previous logo design, tutorials and basically, if you guys can see already you see this little mouse, it has a little butter on it. If I hold alt and actually chooses the plus button to a minus or excuse me, it was a plus button and if I hold alt H is one minus button.
So what you guys can see is different kind of selections of the actual letters or the actual shapes that you selected. So basically, you see like this is actual shape. If you know these lines cross paths, so basically I can hold alt while this is meaning. This is the section and is basically deleted, just like so now. What, if you, if you click on actual shape, and while I was a plus, if you just click on it, you can see it if I just tap out really quickly or just gives me press a and click on the outside.
So that way you know, I’m all my senses are gone. I can click here now. It’s basically one shape that I actually had when I was in my shape for the two and I when I can see all these different shapes right. So that way, if I’m do it that way, and then presently in a keyboard, you could also do it like that. So, basically now I can just go ahead and select these and just move them in. However, further or far I want – and I believe for my exact example here – I kind of have one longer on this side and one shorter on this side, so this would pretty much I’m going to do exactly the same um.
So what I can do is, I can take this here just like bring them in a little bit another not exactly the same, but it’s going to change it a little bit anyway. So I’m not going to really worry about it too much and I’m just going to go ahead and take these two points, move them in a little bit and move this add a little bit now. Maybe this is what you’re saying okay, this is my Y concept. It doesn’t look as cool and it realistically obviously does not not so much not at all um, so you can set yourself okay at this point.
What I want to do like how do I actually make it look more original, and this is talking about not always focusing on making your actual letter concept. Look like you know the only thing about the Y. The only thing about the wild letter concert so I’m going to do or local concepts. Q’s me don’t go ahead, make a duplicate of this again, I’m going to shrink this down a little bit, something a little more skinnier than the actual main kind of stroke that you got going on.
So I’m go ahead and hold alt shift it over here and I’m going to go ahead and design like an outside almost like an outside little accents to the actual letter design. So I’m going to go ahead and just kind of like you know, freehand a little bit have a little fun with it. Now, of course, I already have a general direction. I want to go to it’s the basically the same exact letter concert that I had before that I showed you guys an example, but this is pretty much what I course started doing this I was just like.
I was just making the outline of the actual Y. So that’s I’m going to do right now. It’s kind of the same exact thought process. Still, I’m also trying to keep the same exact spacing here. I can check spacing in the later on I’ll show. You guys had a check of spacing just in case. It’s not perfect, you can fix it really pretty me pretty easily and I’m going to go ahead and here – and I must say all right at this moment in time when I had my actual example here I said to myself: I want to do something a little More cool than just making another line here now.
What I ended up doing was, of course, doing a little rounded shape here, which looks actually pretty cool and I’m sure cuz how to do that really quickly by using the actual ellipse tool. So, basically, it’s of course the circle of the actual rectangle thing here so yeah, but just get rid of this really quickly. I’m just going to show you guys how to do this part right here, okay, so what I’m going to do is I’m going to first off start off with the actual little ellipse here.
So I want to get the same exact kind of a angle I had so I’m going to turn on my fill put on my stroke. Put my stroke up if you hold shift that goes up by 10 points, I’m going to make sure my line. Stroke is at the inside here and I figure out kind of how I want it I’ll bring this in for now, and I say to myself that looks pretty good now to check your width. I’m going to do. Is I’m a take. My little rectangle excuse me.
My circle here I’m going to kind of go near this outside edge of this other rectangle. That was my original stroke size and this need to move over one pixel, just like so, and I’m basically test or actually kind of measure out the stroke. This should be easier way. What I like to do is kind of put them together and then just simply move my stroke up until you can’t see – or until you see that this is no longer intercepted with this.
So that way, you know that this ellipse is the same exact width or thickness of the actual stroke. That’s going around the actual Y concept. That way you don’t really fall victim into getting really really oddly displaced, you know actual shapes. So that’s what I want to have here looks pretty cool, and now I’m going to go ahead and do is to actually create your shape cuz if you try to do the shape tool right now.
Right, if you have to say I want to delete this from this, you guys could do that. However, if you ever wanted to actually make a shape going down, like, though you can’t see it anymore like this, though, make it going down, you have to make sure that your ellipse tool that you’re using is um actually kind of like in a way Rash right. That makes any sense if you’re like really a fan of photoshop, if not you’re, just want to make that you make sure your shape is no longer a stroke.
You want to make sure your shape is a fill, so you actually change a stroke Pappy into actual fill, which I mean by changing this right here and to a fill path that will actually make it. Selecting actually, probably you know, see it like this right. So it’s a solid shape and not just a stroke so because, if you try to do this and you kind of want to delete the circle here, you’re not going to do that because it’s no longer it’s not an actual shape.
It’s a complete actual, just stroke. Actual shape, I don’t know why it’s an actual twice, but others did so I’m going to continue to well, not with it so actually change this stroke into a shape. All you have to go to object, expand, appearance right here, and that way I must shift click and make sure I select too little. Excuse me two shapes here alt to actually delete just like so I’m going to delete all this, and I’m also going to do.
Is I’m going to take this kinda? Do this right here and I’m a shift on this and I might delete and delete, and I bring this up a little bit and I have something like this now: the pretty cool part is, if you want to say to yourself, I want to make sure that This is completely perfect or kind of aligned. The way you would kind of want it right now you can see this is a curve. This is a straight line just really quickly if you find that shape, which is right here for me, it’s right here, so you can see it always in your group.
So if you go to your groups, whatever shape is selected, is what’s the one that’s going to actually be targeted. So if I click here, this is the shape that’s targeted. So this is the shape that I want to actually lock or not right. Now I’m going to duplicate it really quickly by either just going to here, dragging it into this little shape or excuse me into this little new page drag it there drop it.
As you see, it turns it to a new layer. That’s just an alternative between just doing alt and dragging just so. You know, I’m a lot the original layer and on this new copied layer, I’m going to turn off by fill turn on my stroke, go to my stroke. Width here change my line stroke to the outside, just like so, and I’m going to select and pull this up that way all the way until it gets to my shape that I’m trying to cut out right here.
So I must say, that’s pretty good. So I’m going to do the same exact technique that I did to actually turn change. The actual original ellipse to an actual film. So I’m going to the same thing, object, expand appearance and, as you can see, this is actually one shape now and not just the actual path, a path or excuse me a stroke that way I can select this actual shape here. Control or shift em bring up the ship mark.
Excuse me shape builder tool, hold faults select on the outside right there. That way. Now, if I go to this – and you can see this, this is actually perfectly aligned with the outside curve. That’s over here and that’s how you can kind of keep the keep the the real nice just look to it right. So there we go that looks pretty dang good, pretty much a similar same exact thing. I have gone on in the actual example here right.
You can say that it’s kind of the same exact thing, but actually I put mine together, I don’t mind putting it together again. Let’s do that. Just pretty much take my two points here. Shift click shift, click shift, click, three points drag them on over and there we go it’s together now. So yes, that’s what I did for that and now pretty much I’m going to do really quickly. To kind of give you that little cut that I have before.
As well, I use the pen tool here, kind of cut it just like so just make a simple little triangle: just want to cut it just right down this middle right here, just like so so shift em shape low tool, delete there we go, and now we Got a nice little, you know cut down going here now. Last but not least, I use the other circle. I using the circle. That’s L for my keyboard for the shortcut for the ellipse tool.
I’m just going to throw this circle. I believe I had at something like this right: let’s see uh yeah pretty much on the outside, okay cool. So what I’m going to do for this? Of course, it’s one off my fill put on my stroke, go to the inner and bring it up, and I would say this is pretty out. I want to have this. What if I put on the outside? Okay, the outside is ten times better. Okay, that’ll work.
Alright, so I’m going to do right now, right now is on, of course, change. My actual stroke into actual fill so expand appearance. Now it’s an actual fill now I’m going to do is I’m a shift-click on all these shapes here that might have some of the shape below I got. Ta unlock this layer boom and pretty much I’m going to do is on, as you remember before I said, if you hold alt, it turns to a, but that’s how you delete it, but I also said if you press plot, what’s Y was the actual mouse.
Cursor has a plus on it. It’ll actually make your your one solid shape into two different types of shapes or two different shapes. So if I click this will actually create another shape, you actually use a manipulate. So that’s what I do for that, but for the outsides here I want to make sure I cut the shape out on the insides of here, because I don’t want it to. You know bleed through, like that. I don’t want that here and then for the rest of the outside.
I want to make one shape just like so now I have two different shapes just like that, and we’re going to do is on make this shape a little bit bigger right. I’m going to make this shape a little smaller that way you get something like this right, so it’s pretty much the same exact cos that I have before now. As you can see. I believe this is not rounded with this right here. So all you have to do is do the same exact techniques before so find that shape, which is right here, click it make a duplicate of it all by the way.
Another alternative, besides dragging to the plus button its holding alt, and bring it right above the actual layer. So this is actually duplicate of this layer right here, so I’m a lock this layer change this layers filled to a stroke, make sure I’m I align my chalk on the outside. Bring this stroke out just like so that’s, okay, we’ll say like 70 is good and then change stroke into a path or fill and then shift click shift.
Click shift, em click here and then get rid of this. I can delete it and then I’m like this layer now this actual curve here matches with this curve. You do the same thing on the outside here I would realistically um just you know, because you want to make sure it’s all perfectly fine. So I’m going to take that shape very quickly, drag it up, lock this layer change this into a fill or show a stroke.
I believe I had it at 70 on the outside and I’m going to change this object to expand appearance. Click here delete that there and that way I can drag this down here, delete it and there we go now, they’re the same width from each other and all that cool stuff and there, as you can see. This is the Y console I have for my example, but just you know I just did it a little bit. You know differently a little fast, but it still works.
It looks really good and realistically, if you want to actually combine shapes together. So if you want to say this shaper here, this shape right here and this shape all want to be one solid shapes you don’t have to actually select multiple things. All you have to do in this shape right here or not this one. This is actually the surf on the outside. Don’t need that so this shape this shape, this shape this shape, and this shape I want all together that would have a claim, selecting them one by one.
So if you want to all you have to do is go to the Pathfinder tool and you can find that with the windows, Pathfinder and basically the first one that says right here, it says unite. So, of course, you can think if you click on it, while all those shapes are selected with your shift tool, as you can see now, it’s all one shape that I have to select one by one kind of thing going on here and there’s that right.
So it’s like 10 times better, I’m going to delete that, and this looks a lot better. So there you go so then you can send yourself actually want to make sure that this is all connected as well with a Y right unite just like so now. This is one entire shape, and these are two other different entire shapes. So I can do now is click on this. I can say to myself what color do I want the inside? Maybe I want like a nice blue, you know whatever the blue.
I have before cuz. It was really pretty this one right there, something like that and after the outsides I want to make it. I don’t know purple pink whatever you know kind of have fun with it and, of course, the cool thing about. Of course, you know using your logos or making your logos and inside illustrator is that your logos are full vectored that way, it’s actually not pixels, so you can kind of shrink it as small as you want and then make it as big as these as big As you want, it’ll still be the exact same quality, the same exact resolution that you’ve been created it if you were to do it inside Photoshop, if you do that in Photoshop rip your quality, but this is a vector.
So it’s all good. So there you go. There’s the Y constant actually did now, I kind of said I was going to be H, but you know it’s it’s a really long tour like if you want me to do you actually want me to do it, I’m just going to quickly fix this kind of Stuff here and there you go the same exact shape or the same exact letter khaa. So that’s basically right here right, just a little more tighter, a little more, you know cleaner, but same exact, literally the same exact concept.
I’m just going to shrink that down to size, so you can see it there right. I just face it a little differently right. This has way more spacing. This is really really skinny, but take your time honor, of course, stuff like that. You still want to take your time on it and I yeah there’s that Y concept now I’d set up, go to the H bro. It’s not that hard. Why not really quickly? Okay, so of course, I’m going to start off again with the whole shape thing right.
So make a shape on the outsides and I’m going to set off with that H. So, basically, I’m going to start off we’re just doing this. Okay boom boom right shape builder tool, there’s our age right! That’s a little bit exited off with for this right here now I’m going to do next is: let’s just say: we take this right here, rotate this, like this. Have that on the outside here take this tool duplicate with holding alt reflect it I’m going a little faster.
You do exactly what I did already, because the actual uh, the other counts that I did. I want to make this a little more tighter. There we go now. I want to have these go down like this. I know this is not the exact same. You know you want to make sure you line that up perfectly, but I want to you know, keep it really quickly and just how fast you can actually manipulate this so um the example here.
Okay, so we need a AO all right. We need a a circle, so I’m going to take a circle, L for our actual quick little shortcut for the circle and there we go something like that. Now, let’s make this a path. Now, I’m going to put the inside we’re going to put it to like. I don’t know holding shift again. These are totally not the same, and it’s blowing my mind. Okay, I’m just going to I’m going to take both of these and just drag it down just a little bit just so it’s even with the actual outside there.
Okay, that’s fine! Also this messed up, and this needs to be there cool – is that that the same anymore? No, but definitely is not. I think I move this entire thing there we go perfect, alright, cool now as exactly same thing, I have four there. So what I can do now is, I can just say to myself: you know. Click on me outside the circle here also quickly make this to an actual film click here here, and here take the outsides and get rid of them.
There we go now. It’s just one little thing right there, so I’m going to do is I’m of course, like I said before, duplicate this mix in a smaller rectangle or a smaller shape or smaller width. There we go that’s pretty much. My stats kind of like my way of making sure that you don’t really get confused with um. You know the main letter concept and then just like so to go around it so right now, I’m going to go to here right, I’m kind of fixing what my actual circles going to be manipulated to some like that right.
Also this one I’m just going to duplicate this and reflect it horizontal. So, as you can see, I’m just basically making sure that’s on point, basically making kind of a shape right here right. The reason for this is I’m going to move this out of just a little bit I’ll say pretty: it’s really good here. I think I may unite these, so this is one entire shape, so I just want to make my shape, and this is going to be bit like my cutout shape.
You, like think, like stencils in a way, so what I can do here set the shape, select the circle on the outside shift em and then pretty much delete and I’m just going to go ahead and quickly make sure I delete the app sides as well. This outside this outside, and then they get some like this, and I can do the same exact thing by either. Just taking this, I just I’m going to do good of it just in case, because I knew I was going to use it again, reflect it vertically and of course I don’t actually know the exact width on the outside over here.
But let’s just say you can cut it out kind of guess. The width or you know, make sure you have the same exact width or what you can do is shift-click on everything unite this and, as is one entire one entire. Like circle, you already know, this is still the middle of the actual circle and we have one side a different side than together. So I want to make sure this side is matched with this side. So I’m going to do.
Is I’m going to go ahead and just kind of make sure that this is all made just make sure this is all one shape as well, so this entire one shape I’m going to lock this down. That way, I can’t actually select it right. I can always select the actual circle here, so I’m going to do. Is I’m going to use a rectangle tool again, I’m going to figure out where half is I’m going to make a new layer because you have to make a new layer when you want to use rulers which are located right over guidelines? Are the guidelines control our works right, pretty much control our am I figure out where the middle is so I believe it’s like right there, so click and there we go so yes, it depends on what layer is selected, so I put it on, I believe, which Later I put it on oh no right here, guy right here, so this is a one layer.
It actually has that ruler on it. So I’m going to do. Is I’m going to go ahead and use my my up? Where does that boom? My rectangle tool make sure this follows the exact path line, and so basically, what I do now is, I can get rid of this rule. I don’t need anymore. I must click on this little ruler. Excuse me this rectangle, that’s half of this circle right here shift M shape, builder tool. Right click here, delete this delete.
This leave this and then pretty much all drag it over right. Click transform reflect vertical and then put this thing together. Right here make sure it’s on the point. Select these two different shapes here: unite them, and now it’s one entire shape perfectly horizontal are perfectly symmetrical with everything and then pretty much all wrecks. Really next is kind of, like you know, figuring out the top part.
How I did that was pretty simple. All I did was do something like here. I find that middle again, we’re using the guideline here. Put it on that middle right click transform vertical, bring that over here, put it on the same point, control or shift click on these unite them and then select the outside here and then delete that delete. This leave that and there we go now. I got the little cool little top part there, and what I did for here is what I did is I’m unlock this really quickly.
I don’t need this anymore, but I’ll just keep it hidden shift-click on both of these two different objects, then I can click here, of course, with my plus bound for the shape builder tool. Right click right here made it one single shape. I was going to make this smaller with alt and then holding shift and then draw holding alt as well or excuse me: ctrl bring up the actual free transform box, holding shift, make sure it’s, I don’t change the actual proportion and then holding alt keeping the same Orientation – and that way I can do that – and I can do then, is take this shape here drag this down.
I made a duplicate of it by holding alt while dragging it, and then you know sugar. This downs a little bit more. Something went wrong here. It’s not completely symmetrical, but I would fix it if I knew word, I fix it, but that’s perfectly fine for now um yep pretty much. That’s the exact same way. I made the actual age concept. So there we go my lock or I won’t lock this I’ll get rid of this actual guidelines.
Oh give it to that guideline I’ll bring up the actual example I have here as well, and this example here and I’m pretty much as you can see. This is pretty much the same, exact concept that I had for this right and I just change this shift-click on these. Combine them change this color that right there right so there you guys go as you can see. I know it was like a long story. I know there’s a lot in it, but I know it would have helped you so much.
I wanted to at least show you guys the way I actually created these really cool shapes with the outsides of the actual concept now um, when it like, like literally, you, still have to sort of think in a way, but I really started off with something really Simple like this is my really simple H: what if you had something that was a little cooler than this, or maybe you had more parts to kind of edit for your surroundings? That’s you still got a thing.
Of course, you don’t have to really try as hard an app that makes any sense or challenges over really get frustrated, because you can also work around the app side with your logo design, to create something very, very simple, very awesome, very original, and you won’t get A headache in like we probably still get a headache, but it won’t be as bad as your other. You know really trying to focus on your actual only the letter, but that’s how I want to show you guys Purdue today, um yeah, that’s pretty much it.
I’m just going to make sure you guys leave a like on the article, of course, if you like the logo, design tutorials, I know you guys already do I already know you guys are going to kill it, and I know you guys going to do your day Right you guys enjoy your day. It’s a set. It’s Friday, you’re reading some dates, upload it’s a Friday. So hopefully guys, like I said – please leave a like. Please follow me on Twitter access week.
You please subscribe if you guys have yet or please check out all the other tutorial that I have, of course, on my blog and of course, check out myself. I self I calm, / sets of HQ for any premium packs as those 3 bucks, which is a freaking awesome, brush pack, everything packed being one of my two most purchased ones over 600 for one of them, one of them more over 700 people have purchased it Already so it’s something really awesome, and so for you guys, maybe like think about.
If you guys want to go ahead and purchase them, you guys could and yeah all the links are the scripts down below. Please let me know in the comments in when you guys on what other tutorial to see me do, and I know this is long. I knew I really need to stop talking, but, like you know, just making sure you guys understand that it’s always not about the logo letter itself. It can also be about what is surrounding it.
Okay, that’s my little end quote there and I’m going to see you guys later so so HQ out. Peace, keep smiling stay positive and stay productive later.
Setting up his books at the the book stand, you can see it behind me and he’s got an interesting story. He, like myself, was a developer that fell into business. So once you tell me a little bit about that story that that that would really resonate with the kind of people that follow me around got a developer, centric audience.
So your your journey into being a business guy and how how you went about learning so so late. I actually right out of college, worked a job at Procter & Gamble, doing kind of hardcore web development stuff, and in a couple months I found myself working in on marketing campaigns and, as a result, by the time I graduated, I had a offer to be an Assistant brand manager, procter & gamble, so like really hardcore marketing in the largest company in the world, and so that was intimidating.
It was really scary. You know coming from an engineering background, coming from a programming back where you know what you’re talking about most of the time yeah and you can really kind of understand what you’re doing and use kind of fundamental ideas to make your job easier and going into a Business position – and you know not having my MBA that was very intimidating, and so it didn’t make sense for me to go to school to get a job already had.
And so I basically decided to give up on the credentialing part, but not on the education, and so I went to barnes a noble and the Cincinnati Public Library and I started reading right and six years later, I’ve read thousands of books and have kind of taken That jumble of information and made sense of that sense of it, which is the personal NBA first Llambias so and you’ve got a community that goes along with this website right there on the front of the cover personal NBA com.
That’S right! So you! Your mission is not just about doling out information as static form, but you actually have a community of people that you helped out actively and and helping helps each other out. So we have a community of thousands of people from all over world who are in the same situation. They may be a creative person or a programmer or designer or an architect, and they need the business knowledge, but they don’t need the piece of paper that says they theoretically know something, and so the purpose of the personal MBA is to help people understand the fundamentals Of business, but then to connect people from all over the world who are trying to get a world-class business education, but on their terms.
So do you do you deal with mostly like boots trappers or do you do you have advice for folks that want to seek funding kind of like it’s very common in the valley, one of the beats that we cover so so, what’s? What’S what’s your advice, I guess, or what what things you have to say to people that are in this, like kind of a bubbly atmosphere right now or money’s, getting handed out left and right? What are some of the things you tell them to look out for in that kind of environment in that kind of business totally.
I really advocate that anyone who’s trying to start a business, whether they’re, bootstrapping it or whether they’re trying to get funding for it. They really need to understand the fundamentals of what businesses and how it works. If you’re trying to raise money, the clearer you are about how the business will come together and make money the easier it will be to talk to a VC and show them a plan that makes sense and actually get the funding.
So really businesses have five parts. Every business create something of value, they attract attention which is marketing, they close sales transactions right, they deliver what they promise and they make more money than they spend enough to keep going right. That’S a business right, and so with a bootstrapper. I tell them basically start there, that’s essentially the basic, the the essentials of a very basic business plan and then, if you’re, trying to get funding, you take those fundamentals and just add on another layer which is.
This is going to be a solid business, but the people who are lending you money or giving you money and investment need to see a return, and so you do the math for them and the clear you can lay that out the more effectively you can stand In front of the VC and say this is a plan, that’s worth investing millions. So I imagine, since you’ve got your finger on the pulse of this this world of the you know the bootstrap and the startup guys.
So what are some of the new, because VC universe, the VC universe, has really changed in the last year or so really, maybe a couple years, definitely the last decade. So what has what has been the biggest new problems for folks that are trying to go that route that didn’t exist before yeah? I think it’s, some! The new problem is a couple decades ago. It’S like anything that might hypothetically make sense it.
You know, vc’s were making very large bets on very tenuous ideas and making a lot of them and hoping just a couple of them worked we’re getting a little bit more bubbly now, but vc’s really want to see a solid business model. Where are you charging or who are you selling to where’s the money coming in? What multiple can they expect on what what they have given and so the business fundamental stuff? It really never changes so you’re, saying, basically, is what I’m here using hearing you say is that business business sense is more important now than it may have been.
You can’t just be a great hacker with a dream totally totally. You have to have a plan to bring in revenue from real paying customers and the clear you can prove to vc that you have those the easier it will be to raise money very good and you got it. You’Ve got a book reading. Is it tomorrow with a is it yeah it’s tomorrow, at 4pm, in ballroom, g and i’ll be reading selections from the personal mba tomorrow being friday? We’Re recording this on thursday, we’re not sure when this will air so friday at ballroom G here South by Southwest.
Thank you thanks. So much take it easy.
Creating a business is not easy. Be sure that you thoroughly research what you will need before to know before you invest in your dream. An online presence is critical, and you should find a professional to take care of it. Website design packages are something you should look into right away.
Let’S say you want to start an online business or maybe have an existing business and you think it’s time to start Instagram marketing, but you’ve never had an Instagram profile. You don’t know how it works and you don’t know where to start. So today, I’m going to give you five steps you need to follow at the beginning.
First of all, you need to know what you’re going to sell. You need to know your product or service, because if you decide to change your product later on, if you have to change the whole thing again like you need to change your profile, you need to change your marketing campaigns and you need to change the whole approach. As well, then, you need to define your target audience. Many people think that their target audience is everyone who is interested in their product, but in stock.
It’S too general your target audience and the group of people who will buy your product. So you need to do some research try to find out where your target audience spends time online, what information they are looking for, it’s not allowed just to post marketing messages on the social media. You need to find out what your audience wants and needs and adjust. Your content and create content for them, the content that will give them value – and they will be interested in then define your positioning, which means what market problem your product or service can solve, and what makes your product or service stand out from the competitors once you Have all this information registered Instagram switch your personal account into a business account you can do easily in the settings of your account, start preparing valuable content and put the right information in your bio.
Your bio should attract your target audience so explain in what two sentences? What you do and what, whether you can bring to that and that’s it guys, start posting your content on a regular basis, build relationship with your audience and use different marketing campaigns to grow your business, guys I’ll try to go through all these steps in more detail. In my upcoming articles, don’t forget to hit subscribe button if you want to get a notification about my new content.
Thank you for reading and I will see you very soon. Bye, bye, you
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