This is what I believe. I’m sharing that with you for nothing just get out there and succeed. What’s up everybody ricky truth here. Welcome back to my blog, so today I want to give you some extremely practical advice on how to build your business and keep up with the trends of digital and technology moving forward.
The world is moving at such a high pace now, and we’ve got to keep up with the times we’re over to get left behind. Ok, so we have to understand where the world is going, where people want to be how we need to approach people, how where we need to be to build our brand and that’s what I want to talk about personal branding and the fact that every single one Of you should be thinking of yourself in terms of an influencer okay.
Thank you for yourself as an influencer. What I want to call this is that you are a mini influencer, okay, as a real estate agent as a salesperson and the car industry as an insurance agent as a travel agent as a doctor or lawyer or whatever the case may be, you want to be A mini influencer, okay, here’s what I mean: okay, if you’re an influencer in general, if you’re, just an influencer okay, you may be trying to build a global brand.
Okay, like myself in the real estate coaching world, okay in the entrepreneur world. Alright, I want to influence people in a very positive light globally. All right, I have people all over the world from many different countries, following what I’m saying and building relationships over transactions, building their businesses in a positive way and helping people the right way – and this is very humbling for me to do.
But I would consider myself an influencer, not a mini influencer, or a mini influencer to me is what real estate agents need to be. Okay, that means that we’re a micro influencer in our own markets, our local markets. Okay, what that translates to us is that we don’t need to be worried about views number of views number of likes number of followers. Okay, let’s take Joe Rosen, for example, down in Port st.
Lucie. He has very little views, but if he goes out to a restaurant, everybody knows who he is. Why? Because it’s such a localized market, okay, you’re, comparing yourself to big influence, you’re saying: oh, I don’t have a thousand like so I’ll – have ten thousand views per article. So I must not be getting anywhere close to where I need to be on these social platforms, but that’s not the case. Okay.
Very little views means a whole lot in a concentrated area, okay and so moving forward. I want you to be thinking personal brand, which is what I did with my weekly email and continue to do and continue to teach you to do is a weekly email. On the same day of the week forever I’ve been doing mine since 2007. It’s literally how I built my brand okay and his litter have became an influencer. I didn’t know all these terms when I started doing this, but it’s literally what out what I was doing and is why I’m where I’m at now.
I understand this on a much grander level, seeing as how I got into the coaching industry and I’ve started to build my brand there on social media, okay, as well as email and every other platform. There is out there. So I want you to think of yourself moving forward as an influencer. Now, let’s talk about that for a second being an influencer, or what does it mean? It means that a certain amount of people – okay, know who you are and see your content consistently.
Okay, they see original content from you on a consistent basis: okay, forever. Okay, that’s continuing to build your brand with the people who know you all right and then the goal is is to get more people into your following your email database, your instagrams, your Facebook. Listening to your podcast reading, your YouTube, whatever platform you decide, okay, which I believe the best two platforms, are emails and text, email, platform, text, platform, okay and then all the Supplemental platforms, all the social medias.
Okay, I think those are secondary, but very valuable and necessary. You need to have all of those combined to really make a huge impact and to really build that influential status in your market. Now, if you think of building your business moving forward as you being an influencer in your local market, okay, it tends to give you a different vision. Okay, a different point of view of what your goals really are all right.
The goal is is to let as many people as possible know who you are and how you operate, that you’re honest, caring, hard-working dependable professional you’re, everything that they want in an agent okay. But we have to let a certain amount of people know that if they don’t know about you, they don’t know who you are number one and then. Secondly, if they don’t know what you’re about then they’re never going to do business with you, okay, so our job from this point moving forward is to initiate contact with as many new people that don’t know who we are as possible.
Let them know who we are and then put them into our little personal branding machine, okay of pumping that consistent original content to them forever. Okay, so we do that through email. We do that through text. We do that through social media all right, but we need to get them into our personal branding machine all right and then we want to talk to more people and get them in there more more more more as many people as we can possibly get to.
We will never get to all the people in our market. Therefore, our job and our task at hand is an unlimited of Biss. Okay, it’s an ocean, you can’t get to it all and when we think about that on that micro level, that many influence our level think about what I’m trying to do with just being a general influencer, okay to influence people around the world, all right and when We think about the unlimitedness of just the many influence or the micro influencer of just a local market.
Think about how massive it is to be just a general influence or trying to influence people around the world. It’s it’s insanely, unlimited and massive. So hope this gives you a different look, a different point of view. Maybe how you need to be building your business or what your objectives really are, or what your goals should be. Okay and I’m going to start pumping out more content around being an influencer and the little things that really matter and different little hacks that I find along the way I’m going to are those with you.
So if you haven’t click Subscribe, do that now? Click that, like button, you have any questions whatsoever, leave it in the comments below. Thank you. So much for reading I’ll, see you on the next article. Let’s go
Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!
Okay, so if you’ve been living underneath, a rock I’ve just been seeing more and more influencers pop off and shorter amounts of time, and it’s scary how viral success is just getting faster and faster. Now, if you don’t believe me, let’s just backtrack and I’m going to quickly explain why I think influencers are too predictable cuz.
If I don’t explain it, a lot of y’all are going to attack me okay and that’s not what this blogs about. Okay, if you’re new to my blog, my name is Jane. I talk a lot about marketing in combination with psychology, and I haven’t done this series in a while, alright, so to quickly break down. Why? I think if Lewin sirs are predictable, I’m going to explain the story to give you a little context so bear with me: okay, grab a snack grab a drink, it’s about to get spicy.
So last week I had a call with my friend Edwards, oh and we’re just chatting about why we think Ava Max is Loki. The clone of Lady gaga, okay and I know it’s an unpopular opinion, but come on guys like just take a look. It’s like the blonde hair, the music, the pop. The attitude like we’re, just we’re just sitting here like this – is literally a gaga clone and Lady gaga right took years and years to build up to the credibility she has today.
You know she has a hit movie hit songs and it took her like ten years to do so. However, even max kind of popped off the charts in like a year or two, I mean obviously there’s a like a lot of hard work underneath over not saying, but that first conversation of Ava Max Lady Gaga, who are both singers, that make similar type of music And aesthetic which got me thinking, how often is the industry learning from this and literally making little clones, and this is called the clone effect, I’m not going to lie.
I made this up out of my ass, but I really think it’s a real thing and if you don’t believe me get this other example, okay, so I’m a Chamberlain right, she’s a YouTube star. In the span of six months, she was able to rise to a million subscribers last year, and that is insane and she’s doing amazing things with faux Cosmopolitan and even Louboutins. So you don’t need me to sit here and tell you how amazing it’s successful.
Amateur Berlin is to realize that we have another player in town. Okay, so Charlie D’Amelio is a tick tock star that has now literally almost surpassed Eva’s records right. So a tick tock Charlie reached 10 billion followers in two months, bro. What I’m telling you? Okay, Emma and Charlie, although they don’t make any similar content, they’re still that related teen to figure that relates to a young audience, and I don’t know what to say other than, though what the shit, okay, it keeps getting faster.
You know, Abba took six months. Charlie took two months, I swear to God. The next Charlie Emilio will come out in a week, and this got me thinking like, I feel like more and more people are catching on to trends and it’s a matter of fact of how fast can you spit it out and how fast can you spit it Out at the rate of your competitors, so this leaves me it’s you our main conversation, which is what is the cloud effect and how our brands leveraging it to literally replicate viral success, is faster and faster, so the road to viral success is obviously becoming way.
More. Predictable and the scary thing is it’s coming faster and faster, so today I’m going to explain the influencer clone cycle, so you guys can understand what it really takes to repeat success over and over again faster than the last night. If you guys want to know more, all going to do is keep on reading all right. So, honestly, I’m going to jump in today’s article there’s four main stages: okay, one is called the protective hype.
Second stage is joining forces, third is getting a scandal and fourth is survive or die. Now I know you’re wondering like what the heck are. These phases, Jade you’ve, definitely made it out of your ass and I definitely did all of this is bullshit, and I made this up, but to give you the real context of why I think influence are so predictable. So if you’re following along, I actually created a article on a vocal.
So if you want to read the full article I typed out with my team, you can read it right here and you guys can check it out. This article is actually sponsored by a vocal, and I have a quick message for you guys. So we could jump right in vocal is a platform that provides storytelling tools and communities for creators. You can actually earn money on vocal and I’ll. Show you how it’s done so vocal.
Has these communities and you’re able to post stories and articles in there and then you can actually earn money by every reader that you get. I actually wrote three articles on vocal and you guys could check it out, I’m actually in their business category called journal, because I love talking about social media, but they actually have over 34 other categories. You can choose from so like if you’re like a beauty, influencer, you can go to blush or if you’re like it’s a travel vlogging, you can go post and wander so.
This helps you find your community and as a creator, I love this idea check out vocal. If you haven’t already – and thank you for sponsoring today’s a article all right, let’s get back into it right, so phase number one, the protective hype. So when it comes to viral success, I notice that every single influencer are starting out goes through this phase, which is for me the ability to be kind of low-key and the secret of the internet.
So get this at the start of a craters career. When you stumble upon someone you on YouTube or Tech Talk, you almost want to keep them a secret. Why? It’s because like when you find a crater, you like it’s kind of like finding a best friend, and you don’t want to share your best friend. I kid you not there’s so many times in high school, where I jealousy. Issues like I didn’t want to share Cassandra with Bethany like Cassandra is awesome if someone gets too big and famous, and they have way more friends, they’re going to forget about you, which is why I think the protective hype is such like predictable stage and everyone’s career Right if you’re noticing comments on a craters page, where it’s like, I hope to keep them a secret, or this is so precious like.
This is like my favorite thing ever, but I don’t want people to know like you know, they’re at the start of this clone cycle, where, as kind of a phenomenon fans are protective over their craters. I kid you not in Emma Chamberlain’s comments back in 2018, there were ten of people saying I want to preserve Emma or keep her the same and like put her in a box essentially, and the protective hype is like, you still want to root them on and Have success for them, but you don’t also want them to get too big, so basically phase one is the fans are doing whatever it takes to keep the crater in its place.
However, if you do not understand the YouTube or tick-tock algorithm they’re here to make freaking money, so whether you like it or not, the algorithms automatically going to push this content to more pages and more people, so they’re going to have a larger audience. Without you being able to be in control, so without doing anything, you’re going to move on to phase number two and read your favorite creator go into joining forces.
I couldn’t totally making this up, but I pretty sure you remember when I was in high school, like we learned that when humans were first evolving, we had like this. You know like tribe mentality, where, if you were not in a tribe you’re, getting a kilt and that’s the exact same thing with influencer marketing, like I feel like once, you have any success or load on your blog or you pop off. You almost have to migrate to like a team tent house like if you are alone, you’re, going to isolate yourself from getting more views and growth, because you’re basically cutting yourself off from what’s currently trending.
And I don’t I don’t agree with this. But you’re going to see your favorite creators start drawing type houses or team ten. You know they’re going to collab more and the key with that is like, if you’re joining forces with another big crater you’re, going to share that audience and grow double the size, and the algorithm loves that. So it’s almost pressured upon you to do that. I have not breathe at all throughout this article, make sure this article like, if you’re so far enjoying it, because I’m super excited so the perfect example after you reach phase one is to join a larger group collab with more creators.
So you can keep growing because it’s better with a team and I’d get the tribe mentality, but also, I think it’s a little bit formulaic and too predictable like at this point, if someone’s popping off you’re just going to expect them to join some sort of like Pounce right same with Emma Chamberlain, she joined a group of dota creators, you’re going to start seeing people have this herd mentality just to keep their relevance and it’s kind of weird and low-key dehumanizing, because it’s like this really straightforward.
Stop placed ad format to success. Like the reason why I’m making this article is not to like just tell you guys a little entertaining a little fun fact, but it’s really just to like show you guys that like wait, a second like this shit is so predictable and at the moment I feel Like we can look at these like team 10 houses – or you know, group trips as like such a thing we want, but in reality it’s just so formulaic that I bet these creators don’t really feel a sense of family or community that would they portray an camera And I just hope this article kind of shows that this is so formulaic.
All of this is just consistent with you know. Emma Team 10, like everything, I believe, is getting to this point and I haven’t seen anything new in a while. So let me know if you guys agree with this or don’t before I move to number 3, which is what I call getting in a scandal 4. So phase 3 for me is just all about like once you get a level of success. Some people will feel strongly about you for good or for worst and for the people that feel bad about you, they’re going to be jealous and mad they’re just going to try to find anything to pick you and just tear you down, and I don’t need to Encourage this, but it’s really sad because this is happening to so many people.
I don’t want to talk about too much but, like I just seen my friends go through drama and scandal for things I didn’t mean to do or harm the internet like a lot of people. Don’t have these bad attentions, but because of the internet, you know anyone can get criticized and I don’t know I’ve seen it really harm my close friends, but I’ve also seen it happen with every single crater, like I’m pretty sure Charlie do be, Leah’s nudes got leaked Or people saw her vaping and at this point it’s just a really childish and immature and honestly again, predictable, because at this point like no matter what you do you’re going to get criticized – and I really don’t agree with that.
Like the number. One reason why I think canceled culture is just so popular is because, if you use someone’s name in a article you’re going to get views and what, if we’re good or for worse, there’s going to be people that are just wanted to use your name for a Article for their own clout, because again they don’t want you to succeed, they want it for themselves and you know that’s. You know facts.
I make articles here commenting about like the Internet. I just don’t know if the right wing’s would be a negative impact, but that is not for me to decide all right. So if you read your favorite crater go to phase three, you see them go through a scandal, then you’re going to see them go to stage 4, which is survive or die. I believe the number one way you can like differentiate someone who’s successful and here for the long run versus someone who’s a fad and not going to really you know, created a successful profile is someone who just takes us negative feedback and lets it crush them.
Like. I believe Charlie D’Amelio is actually not getting enough credit for what she does. She definitely got a lot of hates for her growth, which she didn’t mean to and she keeps making content, and I think that’s really dope, because I don’t know about you but like imagine going through your phone and all your comets are talking about about you to Persevere and really persist. It takes a lot of courage and honestly props to her.
So what I really want to say is Stage four for me is the pivotal moment where it really makes a crater a crater right, if they’re, really in it, for the views and attention. Do you really think they’re going to keep going with the hate and negativity right like I feel like this? Is the moment where we can see what is it spanners? True intentions, when you receive criticism, I believe you have two options.
You could either let it kill. You or let it fuel you and keep going, and I know it’s super hard to say, but these cycles are really just applicable to even your daily life right when you get a certain level of success or you get a really awesome opportunity. A lot of your friends are going to bring you down and try to make you feel like you’ve done something wrong and whether you’re on a teach annal for getting in a scandal or you’re getting in a fight with your group of friends.
I believe that negativity can be crippling you or you can allow it to flourish and persevere and keep going. Let’s just be honest, like a life, it’s just not easy, and I want to just encourage you for anyone going through tough times or criticism like everything’s going to be okay. This is something that’s normal and happens to everybody, and, although I love making jokes about this, get clone influencer cycle, this cycle is applicable to your life and I hope you guys can learn something from this, which is.
This is totally normal. It’s a part of doing something outrageous and trying to be successful. You’re going to receive criticism, you’re going to receive hate, but the people that really stand out are the people that keep going. So I hope this inspires you to just persevere through the hard times. Alright guys so thank you for reading today’s article make sure you subscribe to my blog and if you guys would like text my phone number, I’m here to reply to your comments, a question so with that shout out to the comment winner too.
The supposed to be beach for the next at fist, if you want to be the next current winner, all you got ta do is just text me or comment literally tell me anything your heart desires and, let me know if you agree with today’s article. I love your guys’s feedback and I am having a meet-up in Los Angeles. So if you want to know more about social media growth, my companies, I’m running you know, what’s coming me and I love to say hello, so yeah I’ll put the link in the description box for anything I mentioned today and make sure you guys check out my Article on the vocal I’ve been writing some stuff there and I’m really passionate about it.
So yeah just read some more content: description box below I’ll catch. You guys in the next one peace out,
Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!
This is one that I’ve been promising for a long time on my Instagram. If you don’t follow me, i’m on instagram at taylor, elizabeth style, I will have it as always linked down below. I posted a lot of style fashion posts on there and then obviously some makeup stuff. But if you do follow me, you probably know that i’ve been posting a little bit about this buck, hosted a poll on my instagram asking if you’d be interested in seeing a review of the book, a synopsis, key takeaways.
That kind of thing, that’s what we’re going to be doing today. The book is called influencer building your personal brand in the age of social media, and it is by britney Hennessy, so yeah, if you’re interested in learning about this book, potentially want to buy it. For yourself or don’t really want to buy it, but you just want to know the key takeaways then just keep on reading me. How to see is the first ever director of influencer strategy and talent, partnerships at Hearst Media.
She co-founded the creators collective, which is an online community for influencers. That is her background. She has worked with influencers and seen the rise of the influencer, and she definitely has a lot of experience and therefore has a lot to say that we should care about ads and flinters as up-and-coming influencers. So the book is broken up into sections and then there’s two or three chapters per section, so the main sections are building your community packaging, your brand monetizing your influence and planning your future.
So, for the first section of the book is building your community and the chapters within this section are the feed and the audience she. It starts by a breaking down how influencers came to be and what it means to be an influencer today from the michelle thawne’s, the very beginning, saved the influencer to micro, influencers and the saturation of the influencer world that it is today. So she goes over how, for some people, creating content is more than just a hobby, it’s their side hustle, and this is what britney really seems to be writing to in the book.
She’s very business focused because that’s her background, which may sense, but she does treat it very much like a business and she’s a little bit cutthroat about it, which I’ll get into later. She definitely doesn’t talk a lot about the passion behind it, the community. I didn’t really get that much feel for that in it it was very much business, so Brittney advises to treat blogging like a business and that’s really her platform and standpoint.
So she says that being a creator, who’s looking for a brand partnership is no different than an employee who’s. Looking for a job, putting your best foot forward in order for brands to work with you, rather than just using blogging as a creative outlet, I feel like a lot of people fall somewhere in between that. I do personally I post what I want to post, but then I’m also mindful of brands and wanting to work with different brands and stuff.
So and then she says to diversify, but not to spread your content. Then she says that you should only be active on platforms that you intend on updating 100 %. I agree, I thought that’s why I personally don’t have my own website blog site. I just don’t feel like I had time to dedicate to it and then she goes on to say that everyone should have an account on the big four, so the big four, our Facebook Instagram YouTube and Twitter.
That’s a lot to keep up with the fact that she says to diversify would not spread yourself then, but then she says that you need to have a presence on those four. The fact that that’s the bare minimum to be active on all four sites doesn’t seem that realistic to me. So that was my take on that and then she discusses the main platform she breaks them down and what is most important to include on each then.
She gets into Instagram, specifically the content and ads. She says to follow the 70/30 rule. So basically she’s saying if you are working with brands and you are a paid blogger for every three – a branded sponsored posts that you put out. You need a seven organic post to counteract that. So, when you’re looking at your feed all the rows, it should be seven and three which makes sense to me. Lastly, in this building your community section, she says that responding to comments is just as important as planning out your weekly content.
That’s something that I personally struggle with: I’m really bad at replying or even liking. My comments on YouTube and Instagram. I just get very overwhelmed and very busy, but that thing that I’m definitely trying to prioritize, because I know how incredibly important it is from everything that I’ve read. It’s not that I don’t want to it’s just getting overwhelmed and finding the time. So I love interacting with community.
I love interacting with people that follow me on all platforms, so I just need to make that a bigger priority over putting out more content, our other posts two times a week and be able to reply to everyone and interact with people. Then post five days a week and just ignore everyone so something to keep in mind now, moving on to packaging your brand, this is broken down into two chapters, which is the edge and the press so essentially on this chapter.
Britney really stresses that you’re following doesn’t matter, it’s your engagement that matters and she talks about breaking down engagement, how to analyze. Your engagement on average says that a decent engagement rate is 1.5 to 2.5 percent, but your goal should be to exceed 3 %. This is from a brand perspective, so there are lots of sites online. I will try and link a few down below where you can calculate your engagement rate.
I know that social blade does that, if you put in your Instagram it will calculate your engagement based off your followers, your likes and your comments. My engagement is typically around 9 % on Instagram. I don’t know if you can measure it the same on YouTube. You should be aiming to be higher than 3 % is what she says. That’s what brands like to see so definitely try and focus more so on your engagement than your following.
You don’t want empty followers. She really stresses that which is kind of a given, but if you’re new to it, you might think that numbers are everything and they certainly aren’t. That is another reason why a micro influencing is on the rise, because micro influencers have a much smaller audience. They have way higher engagement rates typically, so it’s something to keep in mind and brands are starting to notice that, which is why they’re moving towards working more so with micro influencers and then she gets into paid content working with brands.
She suggests that if a brand is paying you to create content, you need to up your content, don’t produce the same quality, with an increased budget up your game. So, if you’re being paid $ 300 for a certain campaign, she suggests to hire a photographer. Take the next step, if you’re being paid, you need to put in more effort than you typically would and then she gives a lot of example: brain two pitches, an email she gives an example email to reach out for a press release.
If you want some PR and then she gives examples, if you are pitching for a certain collaboration and she gives some media kit information, what statistics are important to include and what aren’t and what a media kit is in general. So if you’re really really new to blogging this book, it definitely isn’t surface-level. I would say that you need a decent understanding of blogging and the blogging world and some experience for yourself before you would go ahead and read this book.
You could read this knowing nothing, but she doesn’t really go into detail with stuff like what is a brand collaboration. What is a media kit? What is this? She just kind of says what to include in it, so you might need to do some research prior to reading this if you’re really really new to blogging. But if you are kind of been doing it for a little while, maybe you’ve had a paid gig. Maybe you haven’t and you’re pretty familiar with blogging.
You’ve been doing it yourself for a while posting photos talking with brands. That kind of thing, then you should know what a media kit is, what a PR press release packages. You should know all that stuff and then she really dives into the specifics and what you need to include in those emails and what you should be looking for and what brands are looking for. The next big section is monetizing the influencer.
So the main chapters in here are the money, the contract and the agent. This, of course, is very specific to if you’ve been blogging for a while, and you have some experience if you’ve had no experience and obviously you won’t need an agent. You won’t need all these things. These are things that I don’t even need yet but interesting to read about and just familiarize myself with, but a lot of this chapter wasn’t as applicable to me.
Similarly, to replying to all of your comments on all your social, you need to answer all of your emails. This is something that I’m not great about. I know I have some emails from brands sitting in my inbox right now that I just have not had the chance to get to I’ve been super sick. So definitely definitely she stresses to answer all of your emails and then she addresses approximately what you should be charging based on your following your engagement and your production quality.
You can’t charge just based on your following. You can’t charge just based on your own gauge and you can’t charge just based on your production quality. You need to factor all of those things in and then figure out how much you’re worth are. There are sites and other resources. You can use that I’ll link down below that help. You figure that out and then she gets a lot more good negotiation examples for emails to different email pitches.
She gives a lot that I really enjoyed and then she gives some information on contracts in terms of negotiation, with brands what’s reasonable and what isn’t? This is really important information if you’re, just starting to work with brands and you’re just starting to get into monetizing your content and having brands pay you for your content, I’m just kind of stepping into that myself and it’s really easy for brands to fool you.
In a sense, if you don’t know what’s normal or what you should be expecting to receive in return, there’s a lot of gray area in the blogging world and with paying when you’re just getting started so reading. Something like this and having someone who’s in a position. She’s been through this before she hires influencers day in and day out, to represent certain brands. So it’s good to hear from someone like that, what you should put up with and what you should be expecting and what is fair for you to be asking.
I’m a brand as well, so I found that part of the chapter really helpful and then in the last portion of the chapter she gets into knowing when to hire out help and what is the difference between an assistant, a manager, a publicist and agent in an Attorney again, this is much higher level stuff. This isn’t something that really pertains to me, but it’s still interesting just to know the next main section of the book that she goes over is planning your future.
This is a much smaller section, not as much specific information. It’s more just testimonial based and inspirational. If you will so, she basically says, advises to go the extra mile with brands sending a thank-you after collaborating sending extra content. If they ask for three static photos, maybe send them five options, just giving brands more options or if you agree to do stories, doing a static post.
Vice-Versa, whatever it is just going, the extra mile for brands really makes a difference. So she advises to do that when you can and she advised us to write down your biggest goals and work backwards. That one for me is law easier said than done. I think it’s more about doing things on a day to day basis that you know will move you forward to where you need to go and knowing where you want to go.
I think that’s important, but writing down your goals and working backwards is something that might overwhelm me. If that’s for you, then that’s her advice and that might work for you and then she ends the book. This is the last quote. She says: go forth, conquer, create someone has to be part of the next wave of influencer icons. Why not you overall? As I said, I think this is high level to a certain degree, if you’re really really into blogging – and you feel, like you know everything that I just went over, then this book probably won’t be for you, but if you’re kind of like mid-level you’re kind of Getting into it, you understand the ins and outs to some degree, but you’re really not regularly getting paid content and you don’t have a huge following then this book would be for you.
So I think it was aimed at exactly my type of demographic and my knowledge going into the read, and then I found that Brittany, the author, came off a little harsh towards certain influencers and their behaviors. I just found it a little bit mmm. Some of the things I just did not agree with, so I put an example of that in here. There was a quote at one point that said: the influencer wanted to fly first class question mark as if she were an actual famous person, I’m sorry, but who is fangirling over a beauty youtuber in business class and then in another portion of the book.
She spelled that Jaclyn Hills name wrong, so this is hard for me to say, because I know she has so much more knowledge and experience than me, but I felt personally that she was slightly out of touch with the current ongoings of influencer world. I mean Jacqueline Hill is one of the biggest there is. So if you can’t research and spell her name correctly, that’s just I don’t know. I found that a little bit shocking and then what she sat about.
Oh, you think a youtuber is so famous that they don’t deserve to be in business class. That kind of thing James, Charles, shut down an entire city in England, influencers and beauty youtubers have a lot more influence, and I think people even understand Beauty. Youtubers to me are celebrities, I think they’re more relatable, I think they’re more interesting. I would be more interested to meet them, so I don’t think that she should really be talking down to them in that way.
Perhaps that’s how much she meant, but that’s how I took it and then I wrote if you followed everything that Brittney said being an influencer would be no fun because you would be so focused on business and profitability. So, as I mentioned a little bit earlier, she is very business focused and very, like hustle orientated, which is fine. This is a quote that she said that just kind of proves that so she said, arching your eyebrow and tilting your head to the side and waving at the open and close of a article can be the difference between a article that is boring and a article That is super engaging see what I mean with her being a little bit harsh a article, that’s boring in a article.
That’s super engaging. I don’t think that tilting your head and raising your eyebrows is necessarily going to make me consider a article super engaging or if they go to that, I’m not going to think it’s a boring article. It is a passion. It is something that so many people love to do it’s a community first and foremost, and it’s fun first and foremost, and I think that’s where I struggle with people treating it so much like a business.
I think there’s a fine line and I definitely reside somewhere in the middle of that line. I don’t treat it strictly as a business and I don’t treat it strictly a sign. I think that you need to see both sides and be aware of both sides and then do with it what you will with all of that said in conclusion, my thoughts on the book. I thought some Brittany’s perspective. Everything at the end of the day remind yourself that this is still fun.
Vlogging is still fun, doing YouTube doing Instagram, it’s still fun and you overall influence how you see it so read it all, but use your head and your gut that’s. Basically, if I take away, I don’t think, there’s any information in this book that couldn’t be found online, but it’s an easy read. You could easily read this in a day and then it’s just all in one place, I like having things hardcopy.
If that I can write in take notes in and then look back on later, so for the price whatever it is, I think it’s probably like ten or twelve dollars on Amazon. I think it’s worth it. I hope you guys enjoyed this article if you did be sure to give it a thumbs up a like. So I know that you guys, like these kind of articles, I would be very open to doing more book reviews. I love reading, especially I love reading things like this about the influencer world and marketing and social media all that kind of stuff.
So if you found this easy, if you found it easily digestible, if you found it interesting, if you learned anything, definitely like it and subscribe, if you aren’t already, as always, I hope to you guys. I had an absolutely awesome day and thank you so much for reading bye.
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My following tactics for success in work and in life will certainly help you. First, build passion not try to find it. If you stay in something long enough, it will become your passion. Take football, for example.
It is no like they were born with passion for football. I mean some born of talent, the fact that they start from any age and playing football almost every day it became the primary passion. So will your passion number two be expect on something take an interest on something stick with it for a while be persistent, and ultimately you will gain mastery in that area. You can generate true expertise by doing something that you love or you can turn your lived experience and expertise.
Number three find something to enjoy failing. You need to find something you love doing put yourself in a position where you can enjoy even the hardest time at work, so make sure you are building your left and work around something you will still enjoy on the hardest and bleakest days. Number four find a way to keep learning. Remember successful people adopt a growth mindset, not a fixed mindset, believing one can change and grow and expand number five bill self-awareness.
You need to develop a self-awareness that you can become all the time, regardless of how everything is. Failing on you number six find the positive in any hardship. There is always be a positive learning. You should realize that it is your mental attitude that interpret the input around you. When I find myself thinking everything’s in negative, I will ask myself these three question. Why I am feeling this way is my feeling justified? Is there any imminent danger here that I should be aware of and most of the time the answer is no and the feeling is unjustified and I try to move for seven build a positive culture.
If you want people to come to you, you need to be a light source emanating positivity. If you care about people, people who see you as a leader, people need to feel taken care of to feel that they have purpose and fulfilled significant. My mission hasn’t always be about helping people to see the power within themselves, and if I can do that, you can do to number eight build your track record if you want to become known as an influencer in a larger sense, spend the time and energy creating Successes in your smaller area, first – for me, it was turning my negative experience into expertise in a consistent way.
It is about understanding the negative experience, understanding the challenges that come out of that experience and how to turn this experience into solution. That was key for me, benign focus on who you are and why you are doing this. Another important part of my initial success was just being myself being real, not trying to be some arrogant. Do I’m just called Basia, also a guy who enjoyed helping other, just like you also trying to have other people that why I guess you are reading this article.
I stay true to myself and maintain amazing or tensity, and transparency of everyone are running for decade. How? Because my focus has always had people build a network, we are living in an incredible time of no gatekeepers. If you are willing to put in effort in the pit and Valley and faster your own community, nothing can stop you. The world of excuses is dead and gone. However, big you want to make your platform you can to become an influencer.
Is your hand is in your strength. It is only you can’t stop yourself to become an influencer. Nobody has no challenges. I hope you find this article useful, and so why not like it, and also subscribe to my blog if you have not subscribed yet. Thank you very much for reading and I’m looking forward to bringing another great article next time as follows from me on the peace and love and may God bless you forever, hakuna matata, my friend thank you.
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Um this article might crush a lot of your dreams. This article might be too honest and I probably shouldn’t post it uh. I just can’t hold the secret anymore because, okay, so you know when you meet someone and you kind of see right a flags, but you just want to be in denial because you really like this person, but you already know they’re going to be a psycho bitch.
You know that’s what I’m having right now, because at the same time I think making content online is an amazing moneymaker. I just see this giant red flag in the ground that I need to share, because it’s just frustrating to me that no one is seeing this right, so this article will start off with the fact that if you don’t know who I am my name is Jane. I help people grow on social media, so the end of the day, this article might just be really bad for me, because I try to encourage people to make content.
So this is scourge. Is you? I’m really sorry? Actually, no, I’m not because I think this will save you a lot of time. Basically, yesterday I was hanging out with my friends that go to high school. I dropped out of high school, so sometimes I like to just to hang out with my friends and see. What’s up, you know, I’m not really relevant anymore. So, besides the fact, I asked them what the fuck was up and one of my friends was telling me this yeah, so my teacher basically said that being a consecrate or you tuber can’t make money.
Why? Because I don’t know if you’re living under a rock but there’s so many millionaires on the internet that are just doing great sweetie they’re thriving yeah. But this teacher was basically just telling us class that you can’t make money online. Don’t even try pursuing career because you’re going to be broke, and that’s just really fresh me me here, but then, as I try to defend this topic more, I realize who the fuck am I to say that, because there are times that I’m going to share of What I thought social media wasn’t sustainable and the paycheck that I got in the mail from Google wasn’t enough.
There are times where I almost gave up and I didn’t have a backup option, because what the fuck I can’t get employed, I don’t have a diploma. There’s not a lot of things that really support my argument, so why am I trying to tell everyone that making money online is easy, so this is where today’s article comes in, where I’m going to kind of share the three kind of main reasons: why I don’t Think being an influencer are sustainable, but at the end of this article you’re going to learn of how you can make a scene, we won’t tell your parents that this is not a phase.
It’s an actual career you want to pursue then keep on reading alright. So I actually have my notes for today, I’m kind of sec. You guys so bear with me alright. So the first thing about why I think being a father is unsustainable, is your paycheck is literally based on your results, not about how much you work. So with that being said, you know typically, when you’re at a standard job you get paid to do a standard procedure over and over again it’s just what you do now when you’re someone who’s entrepreneur or you have a business, you don’t get paid to work more.
You get paid if you bring results. If you bring data, if you bring brand deals in right, so it’s just very, very inconsistent, so some months you can make, for example, one month I how personal yeah there was one point in 2018, where I made like literally $ 500. Its money is really hard for me to talk about, but I know this might be helpful to someone. So let me share with you guys. There are some months when I would make enough to like pay rent and go by and there’s some buds where I get to fucking like travel the world.
So what I’m saying is it’s a blessing, but it’s also unsustainable, where you don’t know when your next paycheck is going to happen, you are just taking a huge risk and with that being said, what happens is not necessarily the money part. It’s a problem like I generally have excitement a thrill when it comes to money, because I know that I can work towards it. The problem I have is the mental fuck.
You get the fact that you have to be working. You have to hustle if you’re, not grinding, you’re, not successful, and this culture tells us to work harder, because what the fuck are going to do. We need to have a job right so, like I just feel like. We have pressure on ourselves to make more money than the last month and you have to keep working because on its journey, I’m Gary. If he will yell at you, if you don’t and I’ve been there, you guys I’ve been there like I’m actually like physically sick right now.
But I can’t bring myself to rest because I just feel guilty, because I should be making this time to be productive and fucking. Here I am making a YouTube article shit but anyways besides the fact I’m going to do the example about this, because I’m trying to get better it’s just so addicting to coffee hustle, because you just want to top every month each month is a competition. Each time you trying to work harder to prove someone wrong and at the end of the day you just feel so tired and burnt out.
That’s just the first thing like not the fact that you know money comes and goes. You think I feel like the people. Don’t talk about is the mental capacity that it is. It’s not sustainable for your mind to always top each month to work harder than last month, because you didn’t get paid that well, you know what I mean like: that’s where you feel like it’s really toxic and no one really talks about alright.
So the second thing, the fact that Instagram and YouTube owns your data, so they can decide to delete your entire audience space if you’re not on the internet, you’re, invisible and now a lot of you guys are you know, saying like J, like your Instagram, won’t delete Social media will be, you know, forever the hold up Sally. Okay, that’s why you thought I have a friend, I’m Cameron. He had. He had 84 thousand followers on Instagram, not even that he built a company on his social media and he’s employing people he’s.
You know people are dependent on it for income he’s making a brand love that, but Facebook deleted his Instagram account and wiped out this entire business. He built okay, I don’t know about you, but imagine Instagram or YouTube just one day just hitting delete and all I caught you built is gone. They know it’s rare to happen, but it literally happened to my family Cameron, so it could literally happen to you.
So this is where I think, Instagram or YouTube is all sustainable, because we don’t own our data. We can be invisible to the audience. We can’t afford, like that. It’s just scary to think that not a lot of people are thinking about. You know converting their followers. It’s a email list or taking their audience and converting it into you know their own traffic and own data, which I’ll get into later.
It happens to more people than you think. Alright, the last third thing fact that bacon, if was, is not sustainable because you are alone so here’s a personal story. I left high school with a lot of people to prove wrong, or so I thought I have to prove my teachers, my friends, because I dropped out of high school. It was a right decision, so you know what let me show you. This idea that I need a work hard and build a bigger brand, just because I need to show that this was the right decision is where I like.
You get really isolated because, when you’re trying to prove everyone wrong, you just kind of put yourself in a room and just put your head down to work. You edit your articles, you know you just don’t really talk to anyone, you just like do it. Let me tell you that’s what I did for a you’re like what my pears would go out. I would just be the garage, you know, editing YouTube articles. So in the very beginning, it’s fucking hard, but the moment you started scaling your business.
You know. Do we get a loan, we’ll kill you? I don’t want to give up creative freedom, so why would I get an editor, but I realize it’s crucial for me to grow it’s crucial for me to take that time and use it what’s more important, which is strategy. It’s like the vision, because, if you’re constantly implementing you’re working, not on your business, you’re working and your business and I feel like that’s what can kill you, because the minute you just are being your old employee kind of defeats, the purpose of building a brand, because You want to be your own boss, what a fucking fire Lamborghini and do your shit on, and this just kind of brings it to my last point and just to wrap it all up like.
I feel like the fact that we’re constantly trying to prove people wrong, maybe we’re. I don’t know fucking afraid that it’s traps going to delete our data just makes us really extra questioned if this is really going to work out, and maybe I’m a dark place right now, because I’m sick comment below, if you want to hear a story type of These more personal situations – I don’t know if it’s valuable we’ve encouraged you not to be afraid about the IT that it’s all sustainable.
I just want you to be aware that it’s a possibility – and I feel like people, are just like being too optimistic and aren’t saying the truth, and I don’t want to be fucking honest if you want to make youtube articles and build a career, because you see It happen for a lot of people, then fucking do it but realize it’s not just lollipops and candy. Sometimes you can get really really burnt out and I want to let you know that I’m here for you.
I think one of the things I’m just super excited to just talk about is the fact that I don’t think we’re alone anymore, where I really wanted to kind of bring a solution and leave off. Is this so? Yes, maybe making soy content isn’t sustainable, but an entrepreneur and a business person with attention fuck yeah. It is the best. Like example I have of this – is Geoffrey star. You know he’s a makeup artist that makes YouTube articles, but he also has a cosmetic brand.
He invests, he has property, maybe this entire social media thing is. You know unsustainable, like that teacher said, you know physically monetarily, but the truth is if you make some money and you invest in right spots and you keep going and you don’t give up. I think this is such a fucking, sustainable idea. People who have college degrees still can’t get to play a job, it’s just super shot and competitive with the rise of Technology.
You know what no one’s fucking safe. So if you’re reading this article and you’re looking for a sign to start your blog or just just fucking, go after your dreams do it, you don’t have anything to lose right. So that might be really much. But you guys get what I’m saying. I know a lot of people are going to like this, but like robots and Technology can automate your job, but kind of just boils down to this point that sometimes not taking your risk is the biggest risk you can take because, yes, I just named three points On my scared of shit out of you, people that have regular sustain jobs also have their own problems.
So there’s really no way to escape this and I just feel like being accepted of where we are and how good we have it and just being fucking thankful is so important. I know this article might sound like I’m complaining, I’m a truly am not I’m so thankful. You guys are here. I want you guys to take a risk. You know what just go out there and try it out and realize that there is a possibility of failure, but without risk.
What’s the point feel like that’s the reason why we do what we do is because we know that I might not work going there and the process is why we love it and that is called fucking passion all right guys thanks so much for reading this rant. If you liked this article, give this article a like subscribe for, more typically don’t make these articles, but if you’d like to stay along for the journey, I’d be really appreciated of it and I’ll catch.
You guys in the next one shout out to the comet winner comment. That’s supposed to be feature the next outfit below when you thought being an influencer, wasn’t sustainable and let me know if this article was helpful. I truly want to encourage anyone who wants to start a career, because you should never let anyone tell you. No I’ve been told no so many times for my teachers for my friends that when I dropped out of school last year, I was just like fuck it.
Alright guys, I love you so much domination, we’re repping the merge. I can’t wait to reply to every single comment. Let’s chat, could you go to the next one? Goodbye
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