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Online Marketing

How To Digitally Market A Small Business On A Tight Budget

My name is Francois Taylor Inga and you about read a 30-minute segment off the lunch-and-learn. So if this is the first time you’re tuning in grab and not paper and a pen, because this one is going to be a really really good one – we’re talking about how to actually market your business, you know on a tight budget.

So a lot of us really want to be known, really want to put our messages out there, but we don’t quite have the budget or we don’t quite know how to actually do it, and the reason why I do that is because my mission is to help Entrepreneurs such as yourself to not hear this, but to actually set up, you know reliable and lucrative businesses that are actually profitable and enjoyable all right. So you we do this by sitting around every single day for 30 minutes at 2 p.

M. A est. Take note of that and we talk about how you can capture the right people. You know create the right content, so you can engage those people, educate them, inspire them and provide them with value and then most of all, convert those people into paying clients and then pretty much after that, utilize that for branding your own authority and creating relationships so That, like I, keep saying your business can be profitable and enjoyable.

So, if you’re reading the replay right now, I want you to type in the number 2. It just gives us that confirmation that there’s people that are reading this and there’s also people that actually care and value. You know our content and also just gauges. You know how far we’re reaching with you know. There’s life articles because, like I say all you can do, is all that you can do. I see Scott Boudreau has just turned in what’s going on brother, I hope you’re having a fantastic hump day.

Yes, it is Wednesday. Thank you so much for tuning in Duncan Misaka, and I could also see Richard. Sadly, thank you all for tuning in all right, so, like I mentioned earlier on, basically we’re talking about for you to actually market your business on a budget. Now, how many of you guys are actually finding it difficult to reach your audience right now? You know to get any sort of attention, maybe for your message or for your websites or for your social media.

If you are finding it difficult to get attention, I want you to type in the number one. If you are someone getting by, can you type in the number two if it’s totally difficult for you to get by, can you type in the number three? I just really want to have an understanding of who is online right now I see Sheridan has just tuned in. Thank you so much, I’m hoping you’re feeling better right now and also doing well with your work right then – and this is your first time tuning in welcome aboard like I said this will be a 30-minute segment when we’re really talking about how you can bust a Notch or two and actually you know, really reach out to your audience and get their attention and actually you know, sell to the audience so that your business can be profitable and can be enjoyable now, wouldn’t that be nice? Alright, now you know here’s a situation that I’m sure everybody who’s reading right now can resonate with you know you probably have a small budget and you’ve got really really big dreams.

You know when the Facebook ad that sold you on to the dream that you have you know can buy. It came with. You know pina coladas on the beach and you working by the beach, or you know four hour work weeks like what Tim Ferriss has written, etc, etc. But all of that just exists in misleading facebook ads when you start, you know really working on your business when you start creating for and relating to your audience, it’s not the same way as the Facebook ads.

You know, have predicted or put it out there. So you might, you know, really have really really big dreams you want to have. You know grow your own business, you want to become your own boss, but money and cashflow are tight, and that means you know you’re going to of that cash flow for things that are really really important and you’re going to skimp on your marketing. Now. Does this sort of sound like you, does this sound like like you’re the person who’s got a small budget and maybe big dreams? I want to know the people that are actually reading here, because you know if you’re doing well, then maybe this one with the article for you, but if, if you’ve got really small budgets and and really big dreams, then I want you to continue reading this article You’re not I mean because I run a digital agency leave along digital and I get a lot of requests.

You know for people that wanted strategy session from me, because we do a lot of marketing in and around you know the websites on and off online, etc, etc. So, there’s people that want – maybe you know a strategy created for them. There’s people that want implementation of. Maybe they’ve heard me speak about the blueprint or they they want me to help them with their SEO or but they’re on a minimum budget.

You know and and then this happens on a daily basis. You’re not I mean not. A lot of businesses are actually making money out there, like I said in the other article, ninety seven percent of the article of the you know: small businesses in Australia run by people like you and me all right and then pretty much from that. Ninety seven percent. Maybe thirty to forty percent, I’m not going to make it past year, one year two year, three, all right! So that’s why you know people like me come in because we help you to actually have a business, that’s profitable and enjoyable.

I see Anna or sure them. It’s just children. Thank you so much for joining us today, alright, so luckily we as entrepreneurs, we love that challenge and I also love a challenge. When somebody comes to me and says, I don’t have that much of a budget, but let’s see how we can work together. You’re not I mean because now we’ve become experts in achieving a very lot. You know a lot of results for people with very little.

All right, and how do we manage to do this? I’m going to be sharing some of my secrets in this particular article right now. So if you know somebody who’s struggling with their marketing, if you know somebody who’s struggling with their business, somebody who’s struggling with their cash flow tag them in this article right now, because I’m giving out the secrets that we’re using and we’re also giving out to people That have a very low budget so that their businesses can be profitable and enjoyable.

And if you may, you can actually share this article from this point on, because I’m going to be giving you the effective digital marketing strategies for bootstrapping. In especially if your startup or if you’re a small business all right and I’m going to just give it away right from the get-go first of all, you got ta, make sure you’re doing good work. You got ta, make sure you’re doing good art, because that’s the only thing that gets remarkable.

That’s the only thing that people alright! No, I want you to maybe remember a time old or the last time you went and readed a movie alright and have you ever walked out of a movie or have you ever heard? Somebody who’s read the same movie that you’ve readed, repeating maybe a couple of lines from that movie. You know that that readed and you guys instantly connect now. What I’m trying to say is if you make good art, people will talk about it.

It will be remarkable. You know just like how you know good movies end up as people start talking about those lines in that movie. If I say I’ll be back, you remember, you would know that I’m talking about Arnold Schwarzenegger’s movie. If I talk about, I can’t really think of movie lines right now, but you you get what I’m trying to say all right, so make good art do good work. So if you are ever going to get anything from this article today get those three little words make good art cuz, I’m the only thing that people will talk about.

If you make people happy, if you make people laugh, if you make people get results from the work that you’re putting out there, they will talk about you at a barbecue. That’s the first thing that you can absolutely do even if you’ve got a low budget or even if you’ve got a high budget. If your work is good enough for people to talk about, they definitely will talk about it. Alright and I see – and what’s going on.

Rather, thank you so much for in the next thing that you really want to grasp and and those that are really enjoying this article right now tag somebody who might really want to hear about this, so that it can actually help them by actually helping them. The next thing that you really want to make sure within your business is once you’re doing good work, that good work becomes your message all right and then, when you’ve got that good work, make sure that message goes to a market be specific on who has to Actually hear that message, because not everyone is your customer, because if you’re going to be spraying and praying with your marketing, then you’re wasting advertising money.

You’re wasting. You know advertising budgets you’re wasting your time, you’re wasting the listeners time. Alright. Whenever people don’t understand, who is this meant for me and whenever people don’t understand, is this book written for me whenever people don’t understand? Was this book meant? For me, it’s going to be difficult for them to actually listen to the message, so you have to have really good work like I said, and then it creates what is called a permission asset once you’ve got permission to sell to me.

I will then start listening. All right, you can’t sell to somebody who hasn’t, given you permission to sell to them so once you’re doing good work, you’ve got a message now that goes to a specific market. You now need to choose the blogs of how you’re reaching out to that audience wisely. I see Luke has just turned in Nicole my love. What’s going on, haven’t seen you in a minute chuckle Bradley. Thank you so much brother for walking, I’m your last name is walkouts got ta say.

Thank you so much for walking by you know this article. So, like I said your message, your market, you got ta now be specific about the media, as you can tell and as you will notice, you know what’s actually happening right now. Facebook is under scrutiny for having leaked people’s data, etc, etc, and guess, what’s going to happen, people are going to shrug away from you know using Facebook as a platform.

Now, if you have big noticing as well that Facebook, even the reach has been dwindling in the reach, has been getting smaller and smaller and if you have just been, you know basing or standing on one media blog. As you know, the way you’re reaching out to your audience, it’s going to be grand opening and grand closing for you. Alright. So, like I said your media, your market, and when you actually now choose your blog, which is the you know, which is how you deliver your message.

You know it makes it a whole lot easier, whether you move from one platform to another people will still remember what you said. Why? Because you’re doing good work, because you’re making good art I see Nicole, has just children. Thank you so much for your time today. I hope you having a fantastic meat week session wherever you at right now, all right, so all of these are effective digital markets.

If you notice, we haven’t even gotten into the whole trickery of you know, tools and and tactics and everything else. It’s just what your message is: what that market really needs to be in the media and I’ll be playing around those three M’s, and if it’s the only thing that you really get from this show today, Nick good arts, that’s the only thing that people care about These days, not about how funny your articles are not about how your content comes into the newsfeed, not about how your blog is situated or what trickery you got them into signing up to your news list, if you’re not making good art if you’re not putting on Good work, nobody will care all right, whatever you’re going to say, he’s going to mean Jack diddly if you are not specific about your market and what blogs you’re going to be using in order for you to reach out to them message, market medium, all right.

So this is for those people that have a you know a really tight budget and really want to make sure they get a proper return of their investment as soon as they put money in and then they get some sort of cash outline. So, by choosing your blogs wisely, we all caught up in in the angst. You know that is caused by the lack of money, because guess what we we are forced or we are shown. How are the big companies? Are? You know advertising you not.

I mean we forget one thing: everyone has a limited marketing budget, you know, I mean not even the tires like Apple or coca-cola, I just spreading money out there. They are working within their budget, so I mean obviously their bodies are huge. You not I mean, but they still work hard and choosing the right blogs that give them the right return on their only investment and why? Why would they do that? Because nobody wants to waste money, and especially if you don’t have that money, why would you want to waste something you don’t have so make sure that whatever you’re going to be doing you’re not going to have to do it twice? Do it once and for all or what them what them carpenters say, measure twice and cut once Genaro mean so if you’re, a small business and you’re with small budget, this is actually really really important figure out.

What are you good at? Who means you know, what are you good at? What are you selling who needs it and where can you find them and then just specifically go to that blog instead of you being spreading yourself too thin, and then you know becoming a high-sounding nothing. You know cuz, you can’t afford to waste money, so you want to start by choosing the right digital marketing blogs and mind you. This is not an easy task right now.

Can you tell me where you think your audience is actually situated within the whole online space? Can you just type in where you think is the best place to to find you or your audience right now? Where are they congregated? Where would they be if you would go out and find 10 customers off your own right now? Where would you specifically go especially in your business? Please type it in the comments, then you know this is hundreds of blogs, there’s hundreds and each of them offer a rabbit hole in and of itself.

You know, I mean, there’s social media is email. There’s PPC ads. This SEO, you know this display ads this content, marketing. All of that and guess what every new thing that comes on the market mocking us find a way to ruin it. So if you’re hearing about something from a Facebook ad guess what people are already raped, it and they’ve already ruined it and as much as you are a late arrival all right.

So you need to know specifically where your audience, where you congregates, then I see Mike as just children, what’s going on brother tonight, I mean this is just a few of the things that we are exposed to, because if you don’t know where your client is right Now and a quarter past two, then you have lost everything. You know you wouldn’t know what to do it for beer, because then, if you know where your client is, are they in the office or are they taking their kids from school? Because if you post a blog at that particular time, are they going to see it or are they going to wait until they finish making dinner for their family? So that’s how much you need to know your market and each of them each of these platforms.

I’m talking about it comes with its own limitations, so you now have choice. Paralysis. Is that what they call it, paralysis of choice and it’s real? The struggle is real right there you know. So do you know exactly what your customer is doing right now at a corner bus to please, if you know, can you type it down right now? You know because you’d like to to to to to I mean you would want to use platforms that are already where your customers are.

If you don’t have money you know, because if you go off the beaten track, how are you going to reach to new people? People need to hear your stuff six to eight times in order for you to catch fire and that costs money. It’s not going to be easy for somebody to pay attention to you if you haven’t gotten their attention in the first place. So, in order to make the right choice, you really need to start with your buyer persona, who is going to buy my products? What frustrations am I actually fixing who needs me in the market? What would happen if I’m not there? All of those questions? Are you asking yourself, those questions am I needed in market? Is this product? If I don’t exist that somebody suffer cuz, if you’re not asking yourself all those deep questions, my friend, that’s the reason why it’s crickets and your funnels.

That’s the reason why it’s crickets in your bank account right now find out who your ideal customer is: where do they hang out online? What publications, what are they buying on Amazon here? What do they like? Who are they listening to and what tone of voice actually appears appeals to them? Some people like to be told what to do some people like to make their own decisions find out. Is your customer that person what how am I reaching out to them and how are you going to know you’re getting the right person? What is the feedback that you should be getting from that buyer persona to actually solidify that you are doing good work, that they absolutely need Mack, good art? If that’s the only thing you get from this article today make good art mike says.

These are great questions. Does my existence solve somebody’s suffering? Absolutely, you know they’re not giving our participation trophies our day. My man, all right you’ve got ta really reach out to people, because you know what we are now. Oh, it’s called info Bay City. There’s a lot of obesity caused by food. Now there is info best city right. Let me coin that term info best city, everybody’s bloated, with information right now.

You’ve got ta, be that person and that actually you know what what do we call it. This be succinct with that information. Make sure you make it succeed enough that it fills them up. Everybody is bloated with information, so make sure whatever work you’re putting out. There is good at linked good art and your budgeting and your your your marketing budget won’t be strained a whole great deal. You know, and if you answer these questions like what Mike is saying, your choice is half made.

If you know where to find you next ten customers right now, can you type in the number one all right and I see Christine Stowe – has this chin then thank you so much Nicole says he is good, oh good. I will read it again absolutely and share this if you can, with your with your other mates that really have you know, I’m running on a low budget, but really want to reach out to their audience there, and if you can actually answer the questions that I Asked earlier on, as in who needs what you’re selling and who, whose existence is not going to be an enjoyable existence, if you don’t exist, or if your message doesn’t exist in the in the market right, then you know and then the rest would be covered by Whatever budget you have so there’s no point in you spreading yourself too thin without a message that resonates to a market.

You know start with maybe one or two blogs and then that you can actually afford to be present, because if you can show your customers, you can help them by actually helping them. Then I’ll tell you something. They would actually anticipate that you warn. You have a solution for them now Mike says he always gives me so much to think about going to re-read. Thank you so much Mike and Christian says everybody wants me to find them money in grunts absolutely.

But you need to answer the question. What would the grunts you know fulfill for these people? What is it that they actually want? It’s not grunts, they want. What do they want? Is it a better lifestyle, a better business, a business, that’s profitable and enjoyable, because right now, you’re pushing a product? What is the feeling, what is the thing that people absolutely want so that they come to you and then say and knock on your door Christine and say because of you, I did not give up what is it that they absolutely want from you? You need to find that and if you can specify what that particular thing is, I assure you people would be tripping stumbling and falling to come and get more of what you’re selling right there all right.

So you, you really have to be really succeed and show people you can help them by actually helping them and half of the time is Kristin says I’m wondering why they want money, I’m not getting that one, but that’s alright, and also if, even though the Internet Has spread open and you can become a global business. Sometimes you probably don’t need that. You know we’ve actually had excellent results with clients and that we have steered towards their own local audiences.

You know I mean we’ve actually started getting a lot of results and you know by just remaining local, because people want to do business with. Does they know like and trust? Yes, you could be, you know, um, you know international or global, but are you able to service that person, especially in different time zones? The people want their surance, that will you pick up their phone just in case. Something good goes wrong in the service that you’re providing.

You know and remember what I said about dreaming big, it’s okay, everybody wants to be known as the maybe so provider of a certain product or service globally, which is like. Maybe you want to be the uber or whatever you know, service you’re serving or you want to be the McDonald’s um. You know of your industry, because whenever you talk McDonald’s synonymous with fast food, you not I mean but site’s reputation.

It takes money, time and effort and buy money. I’m talking billions to build. So just because you’ve got a website, it doesn’t mean you, you, you become global you’re, not I mean you’re, not big shock, who you know who is international broth? You need to check these statistics all right, plus it’s not really profitable for a small business, whether you’re, local or not just find out. Do you really need to extend or stretch yourself so much because you comes with customer care, it comes with understanding the different cultures of the people, you’re reaching out to etc, etc.

You know so is it profitable for you to actually really go global or I ought to be better off with the people that actually understand who you are and can know like and trust you within your local periphery? You know cuz I’ve always given this example. You know if you really want to rank your website, because my main job is search engine optimization you’re, not I mean, and and maybe you are a crafter or a creator of wedding dresses.

If you just write in wedding dresses, it’s much more easier for you to rank number one for hand, med wedding, dresses in Melbourne or handmade wedding dresses in in Sydney. Oh handmade wedding dresses in Perth because whatever, if somebody’s going to search for something they’re going to look at, who will give me the the service cheaper, better faster, so you want to be found in your local area as well.

You know better, yet it’s actually more profitable. You know why these people that actually use long tail keywords you people that say you know dentist near me, know exactly what they’re looking for you’re, not I mean and they’re likely ready to buy. They probably have a bleeding neck, so if you just rank for the word dentist they’re not going to know, are you the dentist round the corner that they can actually just reach out to I’m a semantic? You would see my in henna, you know half the time if I go out and there’s people smoking around me or these dust and fumes from the cars I just typed in pharmacy near me, so that I know just in case I start wheezing.

I can how much longer would it take me to get to a pharmacy? You know how much longer would it take me to get to a pharmacy, I’m not just going to type in pharmacy. No, I want to to cure my pain as soon as possible. So that’s exactly what your clients are doing as well, try being local because it makes you you know people reach, you faster, cheaper and you you you will be. You offer better preference, because you know what people can pick up the phone and call you or just drive around the corner and get whatever service you’re.

Getting you know and Nicole says I was thinking I was thinking you become more profitable, based on the weight and value you hold right. Sorry, if it doesn’t make sense, I mean well, you value is good. That’s the reason why I took off cuz. I had over four thousand five hundred people from all of us. You know all over the the in the world, but I cut it all into half. You know what I really want to reach to people that you know.

I can help them immediately and I can help them there and there tonight I mean so, like I say I help people with search engine optimization those people that put generic inquiries, they probably just window-shopping, which means it’s not a good return of investment for you. So you want to leverage the power of location, maybe within your social media. You know your content marketing your SEO, your PPC, you know ads wherever you can on Janee and set your name, and you know in within your city within your neighborhood, because let me tell you something: people would support to build a woman.

People would support a wall that they helped to build. You now create instant rapport. If you say I’m an SEO engines in Melbourne instead of saying to somebody in Phoenix Arizona, who’s, never heard of Melbourne Australia. You know I mean so. Is your business, a local business or a global one? Nonetheless, why pass some clients that are in your backyard? People are more likely to do business with local companies.

So why not use that to your advantage. So, like I’m saying, if you haven’t really caught up to what we’re talking about in this article, I’m just giving you all the ideas that you can actually stop: marketing your business for free, throwing in five hundred dollars three hundred dollars every single day on Facebook and You’re targeting people that don’t even care about your work, my man, why would you be doing that? Why would you be stealing from yourself and one other thing that a lot of people who would not do is, if you’re not doing good arts? Nobody would remark your work, so if you do good art, if you do good work, you get reviews all right and Scott says prosper.

I can listen in because I’m in a cafe, but I love your work. Mate keep going. Thank you so much Scott. Thank you. So much try and get testimonials and case studies, maybe on your websites, because you know what people do business with those they know like and trust, and these days you know people who trust other people that have gone through the experience be instead of you saying, look, Look at me, you can actually have other people as being your ambassadors.

You know, like those people are talking about Elia on that. If you read the movie, you you, you go out of the movie and you’re repeating words that have been said in that movie and guess, where that comes in it creates your branding. It creates a community around the work you’re doing and you build loyalty and ambassadors around the word and it makes it cheaper for your marketing. You know, so you can encourage people to leave reviews on Facebook on Google on Google on Yelp.

I think there’s another one called Trustpilot a mom and don’t sing any of those, but user-generated content is also really good for SEO and it makes it a whole lot easier for Google to rank you. You know why, because you’re a trusted source, so we encourage people to leave. Reviews by you know, maybe offering little incentives and maybe a discount for her loan, bringing new referrals, etc, etc. Anything you can think of that is useful for you and your customers, because satisfied customers are usually the best brand ambassadors all right.

I really hope that this article has been useful for you and if you have tagged anyone that would have you know really really gotten. You know insights as to how to actually market a business on a cheap you’re. Not I mean I’m just going to wrap things up here. You know it’s cash flow is really important, especially in your business and the biggest thing that people scheme born is marketing when it comes to lit less funds.

So it’s not fun to start counting pennies and think how am I going to spend them best? You not, I mean, and I know that it’s not easy all right, but I also know that, with a bit of creativity, you not I mean and an entire at around research, you can actually achieve grand results. You can actually have a business, that’s profitable and enjoyable. It’s always a better way to get things done, stop trying to bite things that you cannot chew or you cannot swallow and not, and not.

A lot of marketing involves a lot of wads of cash. Just put out good work right there put out good content, engage your audio do remarkable stuff so that people can talk about you. You don’t really need to spend that much on your marketing, but if you think maybe it could be helpful in your marketing and how I can actually amplify your business. Let’s get in touch, let’s have a chat. Let’s see how far we can take your business so that it can actually be profitable and enjoyable, because I believe your business can be one day in the meantime.

If he’s got any questions, let’s continue the conversations down below now. That was like a good segue. Isn’t it don’t blue haha, fantastic, you hope, you’re having a fantastic week. I will see you guys tomorrow and yeah if you’ve got any questions. Let’s keep this going in the meantime. Thank you so much for paying attention. I mean you could be anywhere else in the world right now or in Australia.

Doing whatever makes your business profitable and enjoyable, but you chose to stay with me bye for now guys. Thank you. Thank you. Thank you.


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