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Online Marketing

How To Do An Instagram Hashtags Search For Boosting Likes – Alex Tooby Interview

You know, first of all how your target market functions, so you know, do they work a nine-to-five or they entrepreneurs or they stay-at-home moms? That kind of stuff is really important and then it’s also kind of their hobbies or things that they would be looking for on Instagram. So you have to kind of put yourself in their shoes and figure out. You know what do they do on a day to day basis and what might they be looking at when they’re on Instagram? So, yes, that’s kind of you know where I start for that, once you’re familiar with who that is, then you can kind of you know either start looking for that person on Instagram, so based on maybe accounts that they follow or hashtags.

Do you think they might be using and you can look into their accounts, see what hashtags they are using and kind of go from there. So if my stay-at-home mom is using hashtag stay-at-home mom, then you know you might want to consider using that on your posts. As well in order to kind of attract them to your feeds, all right, so it’s identifying knowing who your target audience like your your best customers right, like who’s spending, the most amount of money into your business, finding them on Instagram and just seeing how they’re they’re, Using hashtags on their own posts is that right right, that’s right! Yeah, because you know it’s, you need to kind of understand how that they, how they kind of categorize their photos and what they’re doing on Instagram.

So once you know that it’s you all! You really have to do is kind of steal, a couple of their tags, put it on your post and now, when they’re looking into those, because those are the times that they like to frequent, often they’re, going to find your post right. And if your content appeals to your target market, because you know you’ve already gone through those steps and you’re creating content specifically for them, then they’re going to follow you or they’re going to engage with you or they’re going to click on the link in your file.

I think this is a. I think this is a step that a lot of people skip, because they think. Okay, I know the the hashtags that people use are. These are the popular ones. These are what other accounts are using, but they’re not looking at their specific target customer and their audience and doing the spending the time to do the research to see and engage deeper with their audience in the hash tags in those communities where they’re hanging out.

So do you see a lot of people missing this step on how crucial is it yeah, absolutely yeah? It’S important that you mentioned popular tags like most people. Think, oh! Well, you know. If I tag happy, it’s got: 40 million fall or 40 million posts associated with it like that, should bring me some traffic, and while there is a very small chance that it may bring you traffic, the people hashtagging happy are so obscure that it really has nothing To do with you know your business of selling graphic design services, for example, right so yeah.

So by using popular tags you may gain exposure, but it’s not from the right people. So, yes, it’s extremely popular that you are extremely important, that you choose the right tags with the right post counts associated with them all right. So, if we’re looking at that example, that of the graphic designer looking to promote and sell their services through Instagram, can you maybe walk us through how that person would be able to use and identify the right, Reese tags, hash tags and how they then implement it? In the business ultimately get a sale and get that end result from from a follower and a customer right.

Okay, so I for me it’s a it’s a combination of tags that you use so the first couple of tags, you should add – are tags that describe your business. Okay, so that’s going to be graphic design! That’S going to be web designer! Any tags like that. That actually describe what you do. The next thing you want to do is kind of describe your audience and hash tags so who’s. Looking for your graphic design service, is it somebody who you know needs of rebranding, so they might hashtag rebrand or hashtag? I need you know.

I need design help or something like that like it’s, it takes a little bit of time, so it’s hard for me to come up with a hashtag right off the bat. But if you get into the app you know you go to the search of the magnifying glass icon and start typing in you know, graphic design and then you’ll see a bunch of related tags that Instagram brings up. Then, when you click on one of those you’ll. Also see related tags across the top of your screen, so it’s kind of oh yeah, you kind of have to click here.

Click there keep clicking until you get deeper and deeper and you’ll be exposed to all of these tags that are kind of around your industry. So it does take a little bit of work, but they all they are all there. You just kind of have to start with one keyword and kind of work, your way into the depths of Instagram hashtags. You

Content is King!

Yeah I am in electronic music!

https://soundcloud.com/myles-brown-321811388/something-to-offer-what-it-means-to-be-human

 

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How I Write My LinkedIn Headline For Sales With Example: Karen Yankovich Interview, LinkedUp Success

So we’re going to go to my profile here and I’m going to show you a couple things that you want to pay attention to, and the first thing that I want you to think about is your headline: okay, a lot of people. I see their headline a lot of people, some headlines say I’m CEO or I’m an accountant or an attorney people. What I want you to do when your regular LinkedIn profile.

I want you to speak to the people that are reading it. I want it to be client-facing, I don’t people, don’t care that you’re CEO right, they care what you can do to help them. So in this headline which, by the way, is searchable by Google and which, by the way, comes up and I’ll, show you exactly. We were talking about before I’ll put my name in a Google search and I’ll show you how it comes up and you’ll see in this Google search and right here.

Like I said, the second thing that comes up is LinkedIn, but you can see my headline right. So you can read that headline right into the Google search before you even get into LinkedIn, so you definitely want to start off with a strong headline and – and you want to have a headline – that’s constantly telling people what you do just really saying when you are Searching for your profile, so your name on Google.

I noticed that you know you mentioned before that you have over. You know 60,000 followers on Twitter, yet the LinkedIn result came above. It did yeah yeah, yep, 65,000 followers. It says here and Leasing came out. I do not have 65,000 LinkedIn connections, so LinkedIn came up higher now if LinkedIn doesn’t come up as hired for you. I do think that if you, if you’re active on Linkedin, it’s going to come up higher if you’re, regularly posting and you’re giving new content on LinkedIn, it’s going to give Google more reasons to bring it up even higher.

And you want that right, especially if you’re taking the time to have a great profile. You want it to come up high, because that’s what people are going to check out right. You want people to be confident. You want to be confident when people are checking you out, okay, so so again in your headline, you know I often tell people when you’re writing your headline. If you don’t feel a little queasy when you hit Send, then you haven’t been confident enough in portraying yourself right.

So you don’t you know you don’t say I’m pretty good at this. You need to say I’m an expert or, like I say, I’m a successful social media strategist. You want to remember you’re more expert than the people that you’re helping, so you nobody’s going to hire me if I say I’m pretty good at LinkedIn right. So I say I own in the fact that I’m a LinkedIn expert and I and I you know people that makes people want to hire me if they’re looking at two profiles and one is constantly saying, they’re an expert and the other ones saying I do this Stuff, you know which one are you going to hire right, so you need to be confident and and really really go out on a limb and telling people how great you are in this red line.

I mean, I think you know. That’S that’s part of your personal brand right. You really want to make sure that you’re positioning yourself as an expert in the eyes of your target customer. So I think this needs to be really okay. What would my ideal customer want to see when they, they read a profile or they’re looking to purchase from someone like me right right? So that’s you use like I like to use like a financial planner as an example.

If you’re, a financial planner you and four thousand forty thousand four hundred thousand other people have that in their headline on LinkedIn. But if your headline says I’m a financial planner that helps women over 50 or over 60 transition from a salary to retirement. Now you’ve got people listening right now, you’re telling them what you’re doing like, who you help and how you help them, and that’s and now you’re going to have people click on that.

So think about what you do and what your special sauce is, that you can put in this headline to attract people to want to click on it. I’M just looking at this headline now as well, and I just normally a lot of people use it for their title, maybe they’re their founder or you know, marketing associate or whatever that might be in that area. So they used to maybe putting one two. Maybe three words in that area I mean I can see there.

You’Ve got three lines, multiple word, what’s the recommendation, so here’s the thing, Google reads this section and I want Google to bring people to my profile. So I’m going to feed Google as much as I can I’m going to think about what are people searching for that I wan na come up as the search result and I’m going to use those words in my headline and I’m going to give Google as much As I can to work with right, so if somebody is searching for a LinkedIn speaker on Google, I want them to bring up my LinkedIn profile right or a social media speaker or social media strategist.

So what you know you don’t want to waste any opportunity to give more, to give Google more reasons. Different people to your profile and LinkedIn LinkedIn is also a powerful search engine in and of itself. So, even if they’re just searching within LinkedIn for LinkedIn expert or LinkedIn speaker, I want my profile to come up. So so you want to use those as many of those words as you can in the in the areas that are searchable so adjusting that in that area, is there a minimum maximum amount of there is? I don’t know I don’t actually know the number.

This is about the maximum. I would be surprised if there’s more than three or four characters more than this um and you’ll notice, I put the little stars in to kind of make it pop a little. I just did that because I you know, I teach this stuff, so I I show people, you know how to do this, as you can see in my headline, so I teach people how to do this, and sometimes you know you want to just stand out from The crowd a little bit, so it’s okay to use these little extra characters.

You don’t know the exact number, but you want to keep going until they totally knock you out, and then you want to keep tweaking it, and so you can use as many characters as you can. Okay, and I think it’s important not to just think about it. For search engine, I mean it’s great to be found, but then it’s also super important to you know the the Rideau or that target customer to make sure that you’re positioned in their eyes as an expert and doesn’t look too.

It needs to look natural and that’s probably more important than this keywords. I agree if you can use the keywords, use them, but more importantly, and more people are going to find it is because they searched for you or they knew you were. They got your business card or you connected with them, because you’re in the same business group right more people are going to see your profile. That way, then, are going to find you from a Google search or a LinkedIn search, so make sure that you’re exactly right.

Li and make sure that you’re telling people how you can help them. Most importantly, you

Social signals are very real and help your search rankings. Learn more in the video below.

 

 

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Introduction To Marketing | Marketing 101

So, if you’re interested in learning the Latest and greatest marketing strategies, tools, tips, tricks and tactics. You are reading the right blog post. Alright, let’s talk marketing something I love to do. As I fell in love with marketing years ago. I first got interested in figuring out why people buy and act the way they do and later how to influence and persuade. Essentially affect human behavior, Because whether you have a business or not marketing happens pretty much every day.

Anytime you try to convince friends or family to see a certain movie or eat at this restaurant or not that. Basically, try to convince them to do anything. Marketing is happening Also. Marketing is really important to understand because you are constantly being marketed to by everyone from everywhere. From something as simple as someone trying to sell you a pair of shoes. Or something a lot, bigger like buying a new house or moving across the country or even changing careers. All of this requires and uses marketing.

So with all that said, let’s Dive into it. But first, let’s cover what marketing is not so once we’ve got that Clear we can cover exactly what it is. Now, I know when I first got involved with marketing my understanding was pretty limited. I didn’t really have a clear picture of exactly what marketing was. So, I also kind of fell prey to the notion that marketing was advertising. Well in reality, marketing isn’t advertising advertising is marketing.

Let me explain. Basically, marketing is a Major business function. That’S made up of a bunch of other parts, one of which Of course is advertising, but there’s also a ton. Others like PR market Research, social media content, marketing search engine marketing or search engine Optimization pricing and pricing, psychology, copywriting and one of my Personal favorites direct response or direct response, marketing and quite a Few more So saying that marketing is just advertising and kind of like saying That finance is just taxes or HR is just hiring people or legal is just not Getting sued Sure these are all important, but there Just one piece of the entire puzzle: This is why, if you’re just getting started in Marketing can seem pretty overwhelming, which is why my suggestion is to find an Area that you find interesting, fascinating, like say, social, media or Content marketing start there really get some roots and branch out later.

Alright, So now that we’ve got that covered, what exactly is marketing Well as I’ve Just covered, you know that marketing is made up of a bunch of different sub Segments things like content, marketing, email, marketing and social media, all the Things we talked about, But what exactly is the nature of marketing, which sounds Like some kind of documentary “ The Nature of Marketing” on this week’s episode of The Nature of Marketing Well, one of the first things you learn in any first-year Marketing course is the four P´s of marketing product price place and Promotion Product being the details around whatever product or service is Being sold Price being the price kind of obvious, but there’s obviously a lot more That goes into it than just that Place is where the products being sold and Promotion we’re just kind of the fun stuff.

This is essentially how you’re Going to sell more of the product and what you’re going to do to get the word out. About your service, and while all of that is accurate and true and the four P´s do Make up a part of marketing? Well, I prefer a simpler, easier to understand. Definition, Marketing in its most basic sense, is communicating value to your Customers, It’s essentially answering the question of your customers “.

Why should I Care?” Marketing helps people solve their problems by clearly defining and Delivering solutions and really explaining the benefits of the solution. So they can get better results. Marketing is about connecting with people Understanding their pains and their problems and their frustrations making Them feel understood so that you can position your business as the solution. To their problems, and essentially just make them feel better and marketing is a Really powerful force As anyone that’s been in business for any length of time.

Can tell you it’s not always the best product or service that wins. In fact it Rarely is rather it’s the product or service with the best marketing, Like it. Or not, that’s just kind of how it works, which is why having good marketing is Just so important, So my favorite definition of marketing is that it’s Communicating value to your customers, but there’s another side entirely: that’s Rarely talked about, but still equally powerful and that’s creating value for Your customers, You see marketing, can create value and Your marketing, in and of itself, can be valuable.

An example could Be a blog post that helps someone out even before any money has changed hands. Or an advertisement, someone sees that brightens their day and makes them laugh. Whether they choose to buy or not or the way that a product or service is Delivered the packaging, let’s say which is so luxurious and over-the-top – that it Makes the customer feel special just for having purchased it? You see economics, Assumes that people make buying decisions rationally, logically and with Perfect information, but this is rarely pretty much, never the case.

We as humans, Are emotional often highly illogical and rarely have the full set of facts when Making any decision, which explains why marketing is so important and so Powerful, After all, if we made all of our purchasing decisions based solely on Logic and utility and the value we would get from these products. Well, the entire Luxury goods market wouldn’t even exist, but not all marketing is created.

Equal You see when it comes to marketing like when it comes to pretty much anything There’S good marketing and there’s bad marketing. Bad marketing is all of the Reasons that marketing gets such a bad reputation, It’s that hype, spammy Over-The-Top sleazy salesy icky kind of marketing that we all know we’ve all Seen and nobody likes It’s the stuff that looks cheap, makes people feel dirty. Even just looking at it and promotes bad products or bad services that really Helps nobody It’s the fake, countdown timers.

You sometimes see on websites, the Going-Out-Of-Business sales that never end and the pushy promotion of useless Products, That’s bad marketing. Good marketing, on the other hand, helps Customers achieve their goals, makes them feel better about themselves and has the Power to truly change the world, So my question to you is: What kind of marketer Do you want to be That that was a rhetorical question, If you say the bad Guy, I got nothing for you, but if you say the good kind – and I know you did then Make sure to check out this article right here, which I’ve got linked up on the Page, which is going to give you even more practical and effective marketing, Strategies to help take your business and your marketing to the next level and Way beyond that, Alright, so thanks so much for reading make sure to check out That article now and we’ll catch you next time on The Marketing Show

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