So I’m going to go through a few of the specs right here and then we’re going to jump on to Facebook and actually go through and create the Instagram ads because Facebook they bought Instagram a few years back And then they just kind of implemented the whole Instagram advertising platform into the Facebook, Ads manager, And so we’ll show you guys how to set that up.
So real, quick guys, We just want to cover some specs on setting up your Instagram ad. So if you go here, I just did a quick, google search. I’M saying like Instagram, add Video links, because you could do images, you could do multiple images, So you can like swipe through like you’re doing on Instagram right or you can even do article It’s like you can see this little. I think it’s bla la land koala lion article now you see like different Placement, so instagrams stories see the specs.
So if you’re, using a article just on the Instagram newsfeed right here, You can see the article length it has to be one to 60 seconds. Okay, so it’s longer than that, they won’t actually allow you to run the ad on Instagram. Okay. So then they come come down here and show you some different technical requirements. So if you go to facebook.Com or what I would do is I would just google Instagram, add article length or something like that, and it was the first search result.
That’S how I kind of found this page right now. We want to go through and check out the Instagram stories, because for those of you guys who would use Instagram, you know you’ve got the feed and Then they kind of copied snapchat a few years back or maybe a year. So I can’t wear the exact time frame, But you’ve got the stories at the top Okay. So it’s pretty cool because you’re going through clicking through your stories, You can actually show up an ad right there and just you know it’s it’s a little bit more in in people’s face, I guess so Kind of cool.
But if you look at this, you can only have a article for 1 to 15 seconds right, so you want to probably shoot a different article based off of where the placement is and make it specific to what’s actually happening and Anyway. So I just want to hit that really quick. Now, Let’s jump over to Facebook And I’m going to show you guys how to go through and get into the ads manager and set up these ads on Instagram right.
So we’re going to either come over here to the ads manager Under the Explorer tab, on the left, hand, column or you come up here to the deck, drop-down right, arrow and going to say, create ads. Okay, so we’re going to cut coming here. It’S going to take us into the Facebook Ads manager and we’re just going to do start over and, Let’s just say, you’re at the initial A Center that kicked me in right into crate, an ad but let’s say we’re starting completely from scratch.
So we’re going to go through and Let me just exit out some of these things so we’re going to go through and create a new campaign all right, So we’re going to say, create a campaign and it’s going to first ask us: What is our marketing objective? Okay, so just like Facebook, This is the same exact thing, but it’s for Instagram. Okay, so, like what objective do we want to Accomplish? Do you want people to read our article? I want people to click to our blog or our website.
You want to generate leads like what do we really want to get at okay, so for this example, Let’s just say we want people to click to our website or a blog, so we’re going to click on traffic for it — here And then we’ll just give It a quick name, then, whatever you want, but I’m going to say: Instagram, demo, Okay and so we’ll hit continue there, And then we could give this ad set an a. This. Is we’re going to go through and choose the target who we want to actually Target, and this is where we’re going to tell Facebook that hey, We don’t want it to just show up on Facebook.
We wanted to show up on Instagram or show up on Instagram and Facebook. You can choose both or choose one or the other. Okay And we’ll show you guys how to do that here in a second, so we’re going to say: Instagram Advertising, demo, okay, just type that in right there, real, quick and So where he come down, we’re going to choose the audience right for right now, I’m I Don’T know, let’s just say, we’re we’re going to target New York City, okay, New York City.
Let’S see it pop it right there, New York, New York, Okay, so that we could do Let’s say We’ll: do a ten-mile radius within New York see nine million people and then we could go and target. Let’S say we’re doing a 25 to 65 and people that, like basketball, okay, so now this is going to drop down to 1.8 million and Then what we’re going to do. This is where the whole Instagram Advertising placements comes into play, where you want to make sure that you’re choosing this right, so Facebook by default is going to say automatic play Smits and it’s going to show up on Every possible place that Facebook can show your ads.
So Facebook, newsfeed facebook, Messenger, Instagram instagrams stories their audience network, There’s a whole bunch of different options. But what you want to do you want to specifically target either the instagrams stories or the Instagram newsfeed. So we want to click on edit placements Come down, and this is kind of cool guys like, although Instagram is pretty much primarily used on your mobile phone, you can actually determine what device like, if you want to say, hey mobile, only or Desktop only or what I would probably do is just leave it as all devices Just because it’s probably not going to be a lot of people on desktop that are going to be going through and searching for Instagram.
But who knows it can happen? Ok, so now what we’re going to Do is what we, what we can do is go through an uncheck all of Facebook. We can uncheck all of audience Network uncheck, all of messenger home and we just choose Instagram feeds. Ok! So now, if we come back over here, We remember if we go to the Instagram feed, we can have a article for up to 60 seconds long, all right, Whereas with if we do the stories We have to do it, at least it has.
It can be a maximum of 15 seconds. Okay, so based off your creative, like whether you’re using a article or image, You could still use an image right. It’S it’s not a problem, But if you’re going to go through and say you want to show the article on your stories and on the news feed, It has to be able to match both of those so like it has to be less than 15 seconds. And if it’s longer, then it’s not going to be able to show up on the stories.
It’S only going to be on the news, feed. Okay. So sometimes, if you’re really going to get detailed into your advertising on Instagram, maybe what you want to do is shoot a different article for the Instagram story. That’S less than 15 seconds. Okay, It’s kinda just like more of a quick hit and then The news feed. You can have a little bit longer article if you’re like, let’s say you’re in real estate and doing an open house And going through and showing that, whereas with stories, If you’re doing an open house, maybe you just got your camera up to your face and say: Hey Jason, We’re up here We’re doing an open house on this day.
Hope to see you there swipe up, because you can actually have them swipe up and click the link And I’ll send you more of the details. Okay, So those are kind of things worse like on your newsfeed. If you have 60 seconds, you can give a little bit more Run-through of the actual whole whole home there. So that’s kind of the differences here For this example. We’Ll just choose them both and you can’t so guys get this.
You can go through and choose Instagram and click on Facebook and choose multiple Choose all these different platforms Or you can create a an advertising campaign. Just targeting Instagram and another one just targeting Facebook, So you can kind of see that split test and see the results of how things convert on one Versus how they convert on the other. All right So we’ll see you out of both those right.
Now You can see 1.4 million people and we’ll come down. We can choose a budget, we can do a daily budget. We can do a lifetime budget so like. If you wanted to kind of say, hey I’m going to spend 10 bucks a day, 20 bucks say five bucks day Whatever or you’re like. I only have a lifetime budget of Let’s say: 100 dollars. I want to spend oh that’s thousand hundred dollars And I want to spend that over the next month right So then, you can kind of say: hey spent, set a start and end date and obviously that’ll kind of I mean it won’t necessarily Spend exactly like three Dollars per day, What Facebook does is little starts.
Taking that look at the data and after the first week They’ll say: okay, Tuesdays and Fridays actually perform better. So then, the following weeks, they’ll save up more of the budget for those specific days. Okay, So you’re doing a lifetime budget and it’s not all spending evenly consistently, Don’t worry, They will spend it but they’re trying to optimize it for you, whereas if you’re doing a daily budget, They will shoot to spend, let’s say ten dollars a day every single day.
Okay, So now just coming down link clicks, We could just leave that, as is Difference between link, clicks and landing page views just really quick if you’re brand new to this whole Instagram Advertising or Facebook advertising so link clicks is if they they have the ad and They click on the link that Counts as a link, click and the difference between that and a landing page view If, let’s say somebody’s on their mobile device and they’re like on the subway or something like that.
I don’t get a lot of really good service and they click it that counts for the link clicks. But maybe, if the page doesn’t fully load, then They didn’t really even see what you’re trying to get them to click on right. So if you’re going to go through and optimize a little bit deeper and say hey, I only want to go. I want to optimize for people that are actually going to get landing page views, so they click the link and the page actually loads.
That’S a little bit farther into things And so you’re going to get a little bit better result. So obviously you can go through optimize for either one of those We’ll just leave that link clicks for right now and then we’ll just hit continue and then from here. We can go through and create our Instagram post, okay, and What you want to do typically is add an account. Add your Instagram account. Okay, so you just add an account and you put in your login credentials right there.
You can add an existing account create a new account, whatever it might be, okay And then, as you’re going through, you can go and add the image you can add the you know a carousel would basically be multiple images. So like someone who, like can swipe, You know how, like they have the new feature, We’re like you, can see a post and at like five or ten photos or whatever it is. You can swipe through all the different images.
The articles like we mentioned you want to have 15 seconds Or less if it’s on the Instagram stories, 60 seconds or less on the actual news, feed. Okay, So we’ll go through, We’ll choose an account or you can say if you don’t have an Instagram account or you don’t want to use. If you want to Use a separate one, you can say hey. This is my facebook business page. I want to run things from and use the selected Facebook page as the insta clike up as the the profile on Instagram.
Okay, so that’s best well just leave there, or, as I mentioned you guys, can add into your Instagram account their login. So it’s directly from that account And then, let’s say you’re going through upload a article. You just click that plus button or upload article right here or we can say browse library. Let’S see, I Think, okay, that one’s 50 seconds long this one’s 10 seconds long. So this one can go in both stories right there So like this is kind of a quick article of this home.
So we can go. Have this on the story. We can have this on the newsfeed on both of those and then throw in the website. Url of Where you want to send these people to you so like let’s say It’s Google com, obviously it’s not! You probably want to send them to an actual landing page To get some leads or your website or what But you’re able to see like a quick preview of what this is going to look like okay, So you can see right here.
This is the Instagram feed and then Okay story, media, a speculation has to be smaller than equal Okay, so this is. This is another key point That you can see the specs right over here. So, if you’re doing the Instagram stories, You can see it’s more of like that vertical like how that layout is. So you need to match that, so that the the ratio is the same as that for when you’re doing a story. Okay, so What I would need to do is go back in and see how this is more of that Horizontal view.
We need to make it more just the same ratios, to fit on the Instagram stories there: Okay, which is fine, It’s totally fine, but right now We’re just going to continue on with this, and then we come in here type your text. This is basically just like the the text That would be in your post kind of your typical thing. You see that right there and then You can do learn more ply now here all these different types of contacts or call-to-action buttons right here, I’m just going to learn more just going to leave it at that cuz.
I like. I know it’s not like super In-your-face like sign up down on Oh back by now, or anything like that. Just learn more, It’s kind of more that discovery phase, and then we come down here and that’s pretty much it you hit confirm and you are set ready to go and you’re going through it’s showing that add to the specific people you targeted and with a specific Budget that you chose and Then you’re able to go, see how many clicks and all that stuff inside the ads manager Happened from that post case.
You can see how much cost for someone to go through and click to your website, How much it cost for people to go through and like or comment on the post, all those different options Inside the ask manager all right so anyway, guys Hopefully this was helpful – Is a quick little Instagram advertising tutorial for complete beginners, just kind of get you that foundation of going through and Setting up your ads with Instagram, whether it’s on the stories or the Instagram newsfeed? So if you guys found this article helpful go ahead, give it a thumbs up, Also comment down below.
If you guys have any questions and I’m happy to answer every single other questions I like to go through and respond to every comment people make on my blog here and if you’re brand new here My name is Jason Wardrop And I want every single day on How to generate more leads, make more money and grow your business so go ahead and subscribe Hit that notification belt so you’ll be notified. Every single time I go with live, I’m going to start doing, live trainings, Which is going to be super fun for you.
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Thank you for answer, you’re asking this question. I know this is a few weeks back, so forgive me. I just have so many articles that are that are already set in queue to go out so, depending on when you’re reading this Michael, it might have been a few weeks out, but I truly appreciate you managed.
I appreciate you for asking the question and subscribing to the blog. This is a really good question. Man really really good question that I get a lot I and whether it’s a real estate agent or just a local business owner. Here’S the bottom line, creating your own audience is the best thing you can do, especially with Facebook advertising, for the simple fact that Facebook allows you to create what what they call custom audiences custom audiences are people who are actually engaging with your stuff, whether they’re commenting On your stuff, whether they’re liking your stuff, whether they’re reading articles – and this is all when it comes to advertising and also yeah when it mainly when it comes to advertising when you’re running Facebook, ads or Instagram ads and you’re creating custom audiences around everything that’s happening.
That’S when the demographics, the targeting and none of that really matters, and I advise clients on this every single day. That’S why what I, what I normally try to do, is, if I’m going to work with a client. The number one thing that they have to be willing to do is introduce themselves and introduce themselves on article because my strategy and what I’ve been doing for the past few years, with with my local clients, is the fact that, just because you’ve been in your area, Let’S say, for example, you’re, a local business owner and you have a brick and motar.
You know a building, an office, a local storefront right and, let’s say you’ve been in that local area for 15 years 20 years and let’s say you live in a busy city like I do in San Diego, where there’s over 3 million people. Ok, there’s many many businesses, man, hundreds of businesses in my local area, that fit that criteria that have been there been here for that long and but you know what’s so crazy, is that there’s still hundreds of thousands of people? Let’S not call it Millions, because there’s only three million right, but there’s hundreds of thousands of people that have never heard of that business.
Okay and that’s a fact like look in your local area, you know how many businesses are out there and do you know every business in your area. You don’t even know every business two miles away from you right. So it’s like these people in your local area. The intro article could be so powerful when it comes to your brand recognition when it comes to people in your local area, knowing who you are, and so what I always advise and – and my whole strategy is to is to introduce yourself because you don’t know your Whole local area pull out your cell phone and either you’re doing this Michael or you’re, going to advise your clients to do this.
Okay, you’re going to pull out your phone and you’re going to introduce yourself and you’re going to run that as a facebook. Article view ad and target your local area and put some money behind it. You know don’t just spend $ 10 on it. You know, put 50 bucks, put a hundred bucks and just target that local area to get thousands of people to see your article. It could be a short three-minute article of you introducing yourself if you’re a solopreneur and in an on and an in an individual business owner like a real estate agent, for example, it’s even more easier for you pull out your phone, introduce yourself if you’re doing this.
For businesses, where they may not be that selfie holding the phone type of person take your phone and go out there and get the article done for them. I would do that if they were a local business owner and if I lived in that local area, I would go out there and I would interview them and I would just simply introduce themselves because with that first article, you guys – and I want you to look At it as a four week campaign, this is week number one in that first week, you’re going to take that intro, article and you’re, going to run a article view ad and depending on what you’re in housing or or whatever you’re, going to check that box and Then you come down and it’s article views, but this is the first you’re going to run that as an ad to capture an audience of people who viewed it.
Okay, that is a custom audience now back over to what Michael is saying. I’Ve been wanting to ask you this. As far as real estate Facebook marketing goes, which I know you were an expert. How can you do well for real estate client? How can you do well for real estate clients with all the minimized demographic targeting? Fb has just put in place things like not being able to select certain neighborhoods, you know have the higher income ranges I would like.
I would think that hinders offering FB ad services to Realtors now that they have implement now that they have implemented this. I was thinking of hitting that market which some of the FB training I have taken, but I have steered away from it due to what I am entering. I am mentioning here, yeah very good points, Michael, but here’s what I’m saying none of that matters. None of that matters none of that matters, because here’s what you want to do, yeah you can’t Facebook changed all that because of discrimination.
You can’t discriminate what a lot of Realtors would do is they would run ads to high income ZIP codes and they would discriminate everyone else. So Facebook completely took out the zip code targeting the gender, the age and a lot of the and a lot of the the homeowner detail targeting right. So Facebook took out a lot of that, and and and and that’s why. My my strategy holds even stronger because, as you go and run that article view right, as you run, multiple article ads and you’re running them under article views, what you want to do is start creating custom audiences around everyone, who’s reading it.
So, for example, if I come up here and hit the three the three lines and come down to all tools and then go to audiences, this is where I’m going to set up custom audiences of people who are reading the articles. Okay, so that’s what you’re able to do you want to click on this blue button right here at the top, so we’re going to click on this, create audience and we’re going to come down to custom audience, okay and so here’s what we want to do.
There’S many many different ways you can. You can create custom audiences, but what I like to do is I like to do article and then what I’m going to do is I’m going to I’m going to create an audience around 50 % people who readed 50 % of your 4 minute article that right There is a powerful, powerful, retargeting campaign, so I’m going to grab. Let’S say it’s an intro article right and that’s why personal articles personal branding is so important because it’s so it’s it’s so personal.
When people see you on article – and I always talk about this on my youtube blog, the only reason why you guys are here is because you see my face on frickin article. It’S the only reason man, it’s the absolute only reason if I was writing a blog. None of you guys would be reading that none of you guys, because it’s article you guys are feeling like you know me, like you like me and like you, can trust me because you’re seeing my characteristics, you’re, seeing my personality you’re, seeing my imperfections you’re, seeing my Nuances, you’re, seeing all my flaws you’re, seeing all that right because of article so when you can start putting yourself out on article and targeting your local local market, ok, not talking about splatting it on on social media, splatting, spaghetti against the wall to see what sticks! No I’m talking about in your local backyard.
When you could start running your articles, people are going to start reading them and then, as you start to create custom audiences around all those people who read certain articles, look I can, I can go choose articles and, depending on the business page, I can come down Here and choose any article that I want to retarget the people who viewed it that right there is powerful. So if it was this one, let’s say I go with that one I wan na I wan na.
I want to re. I want to create a custom audience, I’m going to name this one audience name: intro, intro, article re targeting so I’m going to use this article right. This was the intro article, I’m going to use it to retarget the people who viewed it with my next ad. Okay, I’m going to hit done and then I’m going to come up here to ad there’s the there’s now my new custom audience so I’m going to come down here now.
That’S why the detail targeting all that stuff man, none of that matters, none of it matters, because, because you’re targeting a local area that that’s that’s mainly the the big one, is the fact that if I was a nationwide business, if I was an e-commerce business – and I was selling products online, all across the country or all around the world, then the targeting would be a little different, but because I’m targeting my local backyard, where there’s only so many people right, I don’t need to detail target.
I need to just create audiences around people who are liking me right and that’s why the intro article is so powerful, because if you can run it long enough and if you can get thousands of people to view it there goes, your audience could continue to put New ads in front of the people who are reading your old ones, so that branding could be literally on a whole nother level. As people start to see your article in marketing advertising, the old rule, the old rule of thumb is a person has to see your ad seven eight times before they make any kind of decision right, whether it’s a good decision or a bad decision.
They have to see an advertisement multiple times to to really recognize that brand, and so, when it comes to your article marketing and you start targeting your local area, it only takes a few articles before the people in that local area start to notice. You start to see you all the time in the newsfeed and become indoctrinated with your content, especially if you’re putting out value based articles right.
What am I doing over here on YouTube? I’M educating you guys right. Some of you guys are learning some of you guys. Aren’T but that’s my whole goal is to educate, educate, educate, bring value via article now. These are longer longer form article right, it’s YouTube, but in your ads you’ll keep it shorter three, four or five minutes. You know – maybe maybe ten minutes if that but um, but but what you’re doing is you’re literally getting people indoctrinated with your good value-based content, if you’re bringing value and educating the end consumer educating your potential customer educating your potential client on your products and services or On market in general, people start to know like and trust you and because we’re building custom audiences around all these people who are viewing our articles, the detailed targeting and all that stuff doesn’t even matter so as I come in here and if I am housing.
If I am real estate based on what Michael is, you know asking make sure you’re checking right there and then and then what you can do is when you’re running article views article views is one thing: you only want to run article views to create custom audiences. Let me make that clear: you only want to run article views to create custom audiences or even reach, or maybe even brand awareness. The whole objective there is to create custom audiences to get people reading your stuff to build a custom audience around that and then retarget them in the future with traffic or conversion ads.
And this is lead capture. So if you’re driving people to a landing page, which you should be then you’ll be retargeting the viewers with traffic or conversions. Okay, so let’s say I go in traffic and let’s say I want to run a traffic ad and I want to. I want to retarget my custom audience, so I’m going to come in here hit continue and now it’s in this ad set section, I’m going to be able to set it all up.
Okay and then I scroll down scroll down and I’m looking for custom audiences. I’M going to click right there and there goes my intro article retargeting, so I can choose that right there and not even worry about anything else. I could take out the United States I could I could still put in my city because I don’t want it. I don’t want to forget about anyone else, because chances are that first audience is not even that big, so I’ll go people living in this location and I’ll just target that area some more so I’ll, create San, Diego California and then now that’s it.
I can go up to 50 miles if I want, but I don’t need to worry about age, gender. If it’s an if it’s all English I’d go English all and then I wouldn’t even worried about detail targeting. Remember we’re talking about a local area right, we’re talking about. Let’S go up to 50 miles and this Reach is in calculating right because there’s way more people who live in San Diego, but I’m retargeting that custom audience I’m still targeting the city, and I don’t need to worry about it in any of this detail.
Targeting because all I’m going to keep doing, you guys is keep building custom audiences around people who are reading my stuff. So if I’m going after an area of, let’s just say a million people at the after my first ad, let’s just call it. Let’S just call your first two ads run a article view ad run it for two weeks, run it for 14 days under article views and get thousands of people to read it put ten dollars a day, spend a hundred and forty bucks.
This is the foundation. This is where you start your Facebook campaign and then you and now you have an audience of people who are in who readed your stuff right. Fifty percent twenty five percent, three percent of your article and all you’re going to do – is just piggyback off of that audience. We’Re in another article, article ad in a couple weeks, create a custom audience retarget that audience so all you’re doing is getting back in front of people who are reading your stuff man and again because of the article marketing people are falling in love with you and Because you’re bringing value and not just pitching people right, what do I do over here? Yes, I talk about cartridge and tell you to go son sign up under cart your profit with Karcher dot online.
Yes, I bring that up a lot, but but on the other hand, what am I also doing? I’M actually teaching you some, I’m teaching you what I’m doing to build my business right. So a ton of you guys are getting are getting value out of it and that’s why you remain. You know loyal subscribers, for example, same things going to start happening with your actual article marketing, your f, your Facebook advertising, your Instagram advertising.
People are going to start seeing you in the newsfeed, often and before you know it they’re going to be clicking on learn more going to your landing page and giving up your name and email. There’S no way in hell someone’s going to just sit there for a minute and read your article on real estate if they were nowhere in the market like at all at all like if you were not a homeowner, if you’re, not even planning on buying or selling In the future, there’s absolutely no way in hell.
You would continue to read people’s articles on real estate, like not at all, especially if they’re talking about how to buy a house and you’re, not even thinking about about buying one right, so the people are reading your stuff. Man is your ideal audience. That’S your ideal. Client – and you want to just build your own forget about the targeting again because we’re in a local area. Now, if we were in a nationwide, if we were running in a nationwide business, then putting in some targeting some detail targeting would make more sense, because I don’t want to target everyone right in the country, we’re talking freakin hundreds of millions of people.
I don’t want to target all of them. I need to break it down and target certain interest groups right: nationwide marketing, but local men, local, you, you, don’t. You only have a small amount of people anyways. So why not just target the entire area? The entire city lead the targeting blink leave the yeah leave the targeting blank. Don’T even don’t even worry about that and just start creating your own audiences around your own marketing around your own message.
That’S why I’m telling you man the people who crush it and just look at it right now. It’S perfect! It’S a perfect example: the people who are actually crushing it are people who who actually put themselves out on article so again, whether it’s article marketing, whether it, whether it’s YouTube, marketing, whether it’s Facebook marketing Instagram article marketing, it does not matter it’s like it’s article man.
It’S article and and when you think about who the hell you’re following you’re following them because of their article you’re, not following them for any other reason, man you’re not following them just because they have a cool Instagram account if you’re following people, people like that randomly Then you’re just you’re just a social media follower, but if you’re actually trying to learn some chances are you’re following someone on YouTube and why is that? Because it’s article, I’m telling you man so when you can implement article marketing and that’s why? Michael, I don’t take on every client man, because not every clients willing to put themselves on article.
That’S where my whole, I draw the line in the sand on it’s. The fact that you have to you have to be willing to put out article man and that’s kind of now, not ever that’s not mandatory right, it’s not mandatory. You got people that crush it with with Facebook, advertising with running image, ads right, and I and I run image ads too, but but I want to put out some articles. I want to sprinkle some articles throughout the month, if that’s a monthly client or if you’re, looking at this, Michael as as your own business, you want to put a few articles out per month because again, that’s what’s going to create the custom audience.
That’S what’s going to create your audience, so you can then stay top of mind up and stay in front of at all times. Man take over your local area. Tell your clients, hey man. What else are we going to do to get in front of your local audience like? What else can we do mr. Business owner? Do you have the budget for a TV commercial? Do you have the budget for a radio ad? Do you have a budget for the look for the freaking um excuse my language, but this this stuff fires me up.
Man. Do you have the frickin budget for a billboard? Do you have a budget for 10,000 flyers? Do you have the budget to hire a call center and have telemarketers call out? Do you want a door knock like how else can you get your message in front of your local audience? It’S the most powerful way, man in 2020 and in in from, as far as I can see it’s going to be social media marketing. Facebook, Ads Instagram, ads YouTube ads article marketing.
So, if you’re putting out a businessman, let the area know who the hell? You are. Let them know what you do, let them know how far’d you up. Are you fired up? You are and build that custom audience, so you can stay in front of them and stay top of mind of your best. Clients are a guide so Michael. I hope that answer your question. Man, none of that stuff matters at all, because what I’m doing with my clients is having them create custom audiences around those who care and if those people that we continue to stay in front of day after day after day, all right.
So I hope that helped man Michael great question, thank you so much and if you guys are new man make sure you subscribe smash the balfour notifications and drop me a comment below. Let me know where you guys are coming from and let me know how I can bring value to what you guys got going on all right, I’ll, see you in the next article over now.
Have you heard the term "social signal"? If not, watch the video below.
I’Ve spent close to half a million dollars now on Facebook. So I feel, like I know, a thing or two.
This is this: is an old old account? You can see right here lifetime. Just so, you know a little under 6000. This is back time when I was testing and then I made more of an official business account And that’s where I do most of my spending right. So that’s for me personally in my business, But then I’ve spent another. I don’t know hundred thousand, maybe four other clients, so We’ve really gone through and nailed down a lot of the different strategies and obviously there’s always more to learn: there’s always Things that are changing with Facebook and you need to stay on top of that.
But with this I want to give you guys a quick run-through from A to Z, so Right here guys Just to give you a quick overall view these. These are all of your campaigns alright And we’re going to walk through There’s good, There’s three types of things: There’s a campaign There’s an ad set and then there’s an ad okay. So, like campaign is kind of like at the top, And then you can have multiple ad sets to the campaign, And then you can have multiple ads in each one of the ad sets right.
So just to break that down. It’S actually easiest to go through and start creating campaign to explain each one of the different Meanings of what those all are cuz like you’re, probably okay, Just what the heck are those right. So if we click on create campaign right here, all right, It’s going to See we’ll start over. It says: What’s your marketing objectives, okay, So there’s a lot of different things here And we need to choose the objective that best suits us of what we’re shooting for.
Okay, so we’ve got Brent of awareness right here, consideration or conversion, so Facebook they have so much data that they know. If they’re going to show an ad in front of somebody. They know if somebody’s going to read A article like more likely to read a article or more likely to like or comment a post like for me. I don’t really like and comment on a lot of posts, but I’ll click on a lot of links, And so they’ll probably know okay I’ll, show Jason ads that are more traffic base of people.
So traffic is basically like you Them to click to your website or to a blog post or something like that where it’s article views. That’S like posting a article on Facebook. You you just want people to read it. You don’t want necessarily them to click anywhere Engagement. That’S just like clicking that boost post button on your Facebook page. That’S to get people to like and comment and share on your posts and Facebook knows the people that are more likely to do that came and right here.
There’S lead generation, That’s using Facebook’s lead forms Which we could shoot another article another day, if you guys want a article specifically on that Just comment down below, because I can go through and show you step by 7. The cool thing about this is: It gives you their name phone email address, whatever information you want, But it automatically pulls the information that Facebook has on file so a lot of times.
You can eliminate a lot of the bogus information When it comes to lead generation. Right now Messages this is kind of a newer one, but this is really hot right now of just like, you know, they click hey, I’m interested to call to action is send message, and then it starts a conversation in your facebook, Messenger, okay and I’ve seen some Crazy awesome results with facebook, Messenger and then Conversions right here.
This is using. This is diving a little bit deeper And I’ve got some other articles on this, but using Facebook’s, pixel, Okay, So they’re pixel is basically their way of tracking everyone that comes to your website. Everyone that becomes a lead all that stuff, which we can hit a little bit on that today, But will also I’ve got. I’Ve got actually another article that I’ll link here Be able to show you guys how to actually make that happen.
Okay And how to set that up and use it on your website, so these are all the different ones. So, for this one, Let’s just say We’re going to go with traffic alright, And this obviously is based off of your goals of what you want to go through and do I didn’t really hit brand awareness. Brand Awareness is just getting like a massive reach, getting like more exposure than anything. You know it kind of like that in store visits, catalog sales.
This is a little bit more advanced And it depends on like what type of business you’re in so I’ve actually never used those Just because I’m not in that type business. But if you use you’re, working with like a physical location Like store visits, obviously are going to be huge or catalog sales. That’S probably going to Be really more to e-commerce. Alright, so let’s just say traffic right here And then we could give the campaign a name.
So we’ll just say: demo traffic campaign right So come over here and just really quick back I’ll show you, Let’s just click back right here. You can’t set a limit to the campaign. Saying hey, I don’t want to spend any more than 200 bucks, 500 bucks whatever or 50 or whatever the number is, But I typically don’t do that. I just kind of keep my eye on the campaigns and read them. So what does it continue here? Okay, So the campaign so like we’ve got the three Different pieces of the campaign, which is kind of like the overall, the highest part of the pyramid.
I guess and you’ve got ad sets where you can have multiple ad sets within the campaign. Okay and then the ad right here, So your campaign is the objective: do you want two people to read articles traffic get leads? What do you want to happen, then? Your ad set? This is where it gets into the Targeting of fining, like what’s the audience like. What’S the demographic you want to target? What’S your budget, You can see right here.
They break it down They’ve, actually they change this about a year ago And they made it really simple to kind of see all the steps like your objective. Okay, now the trap. Okay is traffic? Who do you want the audience to be? Where do you want to be placed? You want to be on your mobile phone, a Desktop on Instagram on all these different platforms, and then your budget. So it’s like hey. Do you want to spend five hours a day? You want to spend $ 100 a day like how much do you want to spend okay so over here as we come down, and we can give this a name to so we’ll say demo a Traffic ad set, and then you can.
I typically would like at this point to just give it a name based off the audience Right which we don’t know yet something just kind of create this on the fly. But it’s kind of cool because you see like the potential reach of what you’ve got so far and we’ll break it down. You’Ll see how this number right here is: 200 million. How, as we go through and break this down, It’ll shrink but you’re getting more narrow.
More specific, Okay! So when I’m running a campaign, if it’s, if it’s like a national campaign like all across like the US or Canada or whatever country you live in, I Like to get a few hundred thousand people in that campaign, because Facebook works better with more data. Okay, So, like the bigger the audience, the bigger at work, it works. However, if it gets too big if it’s getting to like three four five million, Sometimes you’ve got to like nail injure your targeting a little bit better.
If it’s like a super broad market, then great Like if you’re selling, I don’t know like Weight, loss, stuff, cuz, that’s a pretty broad market. But if you’re like in more of a specific niche, you probably want to stick around like the one to two million on the higher end right. That’S at least what I’ve seen. But then, if you’re doing like local ads. Obviously, it’s kind of based off of How many people live in your town in your city, right like you, live in Chicago versus, I don’t know like it’s.
Some small town in South Dakota right like you’re, going to Have a lot fewer people, But you don’t want to be reaching out to people in North Dakota because this is not going to be within that right. Demographic, okay, So come down here traffic. I just leave this here. Nice thing is some of the stuff. You don’t really even have to touch It’s. It’S not like it’s super important so offer I don’t do anything there and then custom audiences.
This is a little bit advanced, so we’ll hit that in another article and then four locations – Let’s say let’s say this is let’s just say this is a local, app, okay, We’re running it for a local weather, we’ll say a real estate agent. Just because That’s I work a lot in the real estate space and the mortgage space. So let’s say: okay, We’re going to come down here and we’ll say. Or do we want to be a tape? Orlando, Florida, Okay, So we’ll type in Orlando Florida and lay this? They went from 200 million down to two million people right here now.
What, if I run in a local ad, this locations of this drop down it by default, is going to say everyone in this location, But I typically would want to do people who live in this location? Okay, because it’s like hey, I just want people who live in this location and that’s good for real estate. But if you’re doing like it for a restaurant – And you just want everyone that location, because, if they’re busy and as a matter if they’re visiting You want to be able to target them as well or you can do piece people recently in this location.
So if they were there But they’re, not there anymore or people traveling this location so like if you’re like running ad for more tourists type stuff, You can do that as well. So For this one with real, We’ll just say, people who live in this location And then you can see that without narrowed down to 1.5 million, because well That is kind of a touristy spot right. So now what we could do Is we can go through and say: hey.
I only want it with people in the current city, Okay, so which that’s going to nail down to eight hundred eighty thousand, or do you say hey, I want to do more of a radius Okay, so you can go up to 50 miles or down to ten Miles so just because this is a little bit bigger city Right, we can do a 10-mile radius, okay, so now we’re going down and As far as the age range you got to kind of think of, like your target demographic, Like how old are they like somebody? If we’re doing real estate, It’s looking to find someone, That’s looking to buy or sell a home, Then 18 year olds – probably not going to be in that demographic.
So I’d say that we like to go up to at least Like a 25 26 27. Something like that, and so you can see how you’re narrowing down This as well. You Go through. You could type in languages, It’s like. If you only want to work with people that speak English or you could say, hey. I want to work. I know there’s it’s a big Hispanic market in that area, so you could just say hey. I want Spanish, So you can kind of see as two hundred twenty thousand people or you can just say, hey, You know I work with, doesn’t matter what language they speak.
If they they live in the u.S, They probably speak a little bit of English, so I’ll just leave it at that. So I’ll, typically just cuz I’d speak English. I’Ll just put that in Now guys. This is where it gets pretty cool right here: Okay, the detailed targeting okay, so the detailed targeting you could do some really cool stuff here. So What I like to do you go through and browse? You can browse by demographics, so somebody’s education, Okay, it’s education, level, They’ve got a college degree or they’ve.
Just high school or they’re in college They’re in high school They’ve got a master’s degree, So you can get pretty like bit and obviously this is not always something that you have to go through and choose, But sometimes depending on your ad you’re. Creating this can be really helpful, So it’s just good to know some of these different things that are in here or financial. You can say hey. I only want to hit higher income people, so people they’re making over half a million dollars a year.
Okay Or I can target the lower or like kind of like the middle-income or something like that or saying, hey net worth, okay, Because if you got like a high value, real estate property. For sticking with this, you probably like somebody – that’s only like – has a $ 100,000 net worth. It might not be able to afford a five-minute. Well, They can’t afford a five million dollar property. Okay, so that’s kind of cool right here and then also, I said what hits of these things, because these are like What I like found somebody stuff with some of these things in here I was like wow there’s a lot of stuff.
You could do so. I don’t want just open up your guy’s eyes And your mind is seeing some of the different things that we can do here. Alright, so you can do home ownership, Which is big for obviously real estate mortgage. You say: hey, I’m looking for people to first-time homebuyers home type life events Interests you see like okay, You want people like there’s one where let me find this There’s what old behaviors.
I think it is okay, Where it talks about people’s purchase. Behavior right this right here, So people that are like more likely to make big purchases online if you’re doing like ecommerce type stuff, see these buyer profiles, Coupon users that, like it’s crazy, how much data Facebook has because Facebook now has the data that you give them. But through Facebook’s pixel they can actually track What sites you’re going to.
They know what what links you’re clicking on What ads you’re clicking on so they’ve actually got a lot a lot. A lot of data on you, Okay, cuz. Some people last times were like well. How do they know that I, like I like skiing – I don’t like any of the skiing pages, but You know maybe you’re clicking on those those ads or something like that. So they’ve got. I mean I’m not going to go through all these, but they’ve got tons of things down here or you can just say, hey They’re, interested in real estate.
You could just type that in okay, so right here interests or Behaviors either. One of these, the difference between interested behaviors interest is basically they’ve liked. Something related to real estate on Facebook. Behaviors is kind of like they’ve, more acted upon something like they’ve, that’s more of like they click the link or something like that. It’S anyway guys, you guys could get lost in this forever.
I’M not going to dive in super deep more on this, just because we’ve already, I feel like hit that pretty well So adding the connection type this right here. I don’t always really do this, but you could say hey. I want them to be people who, like I wanted. I want to just target people who have liked my facebook page already, so it’s like that’s kind of your warm audience Or if you want to like expand a little bit.
But you know how have some of the ads that says: hey So-and-so, like you’re, one of your friends, also likes this page. This is where you can go through and do that so you say: hey friends of people who, like your page or if you want to just Expand and get new people say: hey only. Eight people Exclude people who, like my page, because this is not those like my patients only for new people coming in okay, so now coming down What we could do here so automatic placements a lot of times they have this here by default.
I like to do edit placements and Just so you can see like all the different places we can have these ads. You have it on the newsfeed, so this Mobile and desktop used to be separate, And now it’s just one of the same. If we want to make it just on mobile or just on desktop right here on device types, It says all devices recommended, which I usually leave it at that, but you can say only on mobile devices or only on desktop computers.
Okay, so that’s just something really! Quick there and Then, as we’re going down here, I like to just typically leave it on the Facebook news, feeds and uncheck everything else: okay, Just because I’ve seen the best results with that. However, I just wanted to show you some of the different places you can have these dad’s okay, So you could have it on there instant articles, There’s kind of like a newer blogging type platform Industry articles.
This is kind of like what YouTube’s already been doing. Having like the streaming articles before a article, you know right column, you guys have seen that on your desktop top right lot of times, you get cheaper ad Space for that, just because it not as many people click on that. However, It could still convert extremely well and then right here. This is where you do it on Instagram, okay, Facebook owns Instagram, and So, if you wanted to show on Instagram as well, you say hey, I want to show it in the newsfeed or at the very top on the stories.
Okay, so that’s kind of a cool little feature there. Then you’ve got all these different ones. You know, if you want to do messenger and say hey, I want them to click and go to messenger, or you can actually have it an ad. In essence, pop up in that person, Messenger box, Okay, which it’s kind of crazy right – okay, Now just scroll down here guys. I Don’t really touch this right here and then, as far as the budget, you can do a daily budget.
So I want to spend five bucks a day or a lifetime budget. Just saying hey, I Only want to spend $ 35 $ 100 $ 50 or whatever It is. I typically just like to do a daily budget. Okay and you can start out at whatever number, whatever suits your budget right now. If you have an audience of like seven hundred thirty thousand, you can start at like a higher number like you could start Technically, you know, let’s say 50 or 75 dollars a day.
I like to start normally like around twenty twenty-five dollars a day if I have like a massive massive budget, But if you’re reading this article you’re probably more of a beginner. So if you start around like the five to ten dollar range, That’s probably just that’s perfect. Right so we come in here and then this is. This is something That’s that’s cool Like what I like to do sometimes is when I start a new ad campaign, I like to give it the whole entire day so like right now, I think it’s like 6:00 a.
M.. On a Saturday. I I just woke up. I couldn’t sleep, It’s like I’m just going to shoot a article, So I like to get the full day and let it run so that I can kind of like see the whole day’s data. It’S so like. If it’s. If it’s right here so we say I like to start like, maybe on a Monday, okay and then we’ll say, look We’ll start at 8:00 a.M. Okay and then, since we’re a daily budget, Well, you can’t have a Start end date and then still a daily budget, or you could say, hey, run my ad set continuously, But I like to kind of like have a start date right, and so all that switched Up on me, so we come over here: 8:00 a.
M.. Cuz, then. So, if that’s Monday, at 8:00 a.M. On Tuesday, when I like kind of gets you my ads and stuff around like 8 or 9 a.M.., I Can see a full day’s worth now. Really quick, quick tip, if you guys are only spending $ 10 a day. I would give it probably three to four to five days before you go through and evaluate Whether your campaign is work Not because sometimes it takes a little bit of time for Facebook to go, optimize it and find the right people and the more data They have.
The better They’ll be able to optimize it for you, okay, so despite popular belief, Facebook actually wants you to succeed, because if you succeed, you spend more money with them and it’s great for everyone right. But at the same time you got to have a good ad that that really is fitting with your target demographic Which we’ll talk about ads here in a second okay. So That’s kind of like what I like to do so if it started on Monday from 8:00.
At 8:00 a.M, I could check it, Maybe that next Tuesday Just kind of get a quick glimpse of what it’s looking like. But if I’m only spend $ 10 a day But you’ll wait to like Wednesday or Thursday and really determine if it’s a winning ad or if it’s it’s, not right, okay, So coming down here, link clicks, I typically don’t really mess with any of this, and that Doesn’T matter it like, doesn’t matter what campaign I’m Ronnie, I just like leave it just because lots of Facebook’s basic stuff is kind of like already set to where you want to have it.
Okay! So then, we’ll come over here to the the ads section right and You need a business page, Whether it’s your personal and your business, one or whatever You need a business page in order to run ads, you can’t run it from your personal profile. Okay, now It’s nice because it’s super easy to go through and create your your own Facebook page free, easy takes like two seconds all right, Then, if you’re also advertised on Instagram, you can connect your Instagram account right here right now, the cool thing is is, if You haven’t existed like let’s say you made a post on your Facebook page and, and you want to use that you can just click on use existing post and That you can go through and select one of your previous post right here.
Okay, Now, if you go through and you’re creating a new ad inside a Facebook Ads manager, this is what’s called some people call it a blind ad and the reason why it’s called a blind ad Is because this is actually not going to show up on your Facebook page in the newsfeed Right so there’s the two types you can go: make the post on your Facebook page And then use it as an existing post and use that in your ad campaign or if you Inside here it actually does not show up And there’s Pros and cons to both some people don’t want it to be like if you’re, excluding people from your Facebook page, It’s only a special offer special something for people that don’t like you your page.
Yet then you could do that. Sometimes it’s nice to have it on your Facebook page, Because then you get some free, organic exposure, some likes and comments that you don’t have to pay for, and It looks like those posts, sometimes look a little bit more natural. It’S not like a straight up at Because they’re going to look a little bit different, like an ad inside of ads manager, you’re going to have like the headline The sub headline is going to like Be like I mean you’re just going to be, like you ask See that you see everyday, whereas in a post on Facebook, It’s not necessarily going to look as much like an ad and she kind of like almost, I guess, not trick people But like make them think it’s not an ad.
It is still will say sponsored at the top, But those are some quick little differences there Now we’ll hit these really quick. Just because this is a tutorial for beginners. I want to give a full Rundown of everything. It’S like the carousel. This is we’ll just kind of show: They’ve got like the little demos right here. This is where you can go through and you can have multiple little different images or pictures so like this is kind of nice if you’re in e-commerce and You’ve got like different products that they might be interested in right of like hey, We got this or this Or this, then, that you could just come down here and change these different ones Just through here you can add it, It could be an image or a article.
One thing I’d like to do in the past, with when I’m trying to get more clients is I’ll. Do a carousel ad right like this, But also have different testimonials, so all like going out four or five testimonials like Hey this person, this happened or this person. This happened this person. This happened like real estate. You could potentially feature multiple listings that you have right. Where I like to typically just do one listing, if I’m a real estate agent, Borrowing my business but that’s an option there, you do a single image ad, which I’m sure most of you guys have all seen.
Just it’s just one main core image: the single article Same type of thing, but it’s just a article. Instead of an image Slideshow, I actually have never really used slideshow, but it’s like kind of just that You can see like it says, create a looping article ad with up to ten images. Okay and then Collection right here. I’Ve never used this as well. So I’m not going to like go speak to it. I’M not an expert on it feature collection of items that open into a full-screen mobile experience; Okay, so that could be cool.
Okay, Let’s start now, I would highly recommend starting out with a single image or a single article. Here’S the I guess. Basic simplest wants to do so. Let’S say single image, So you can go in here, upload an image You can see there free stock images or browse the library all to see. I don’t even know what images I’ve got Well, she’s like the core, the made the popular profile picture. I always use on everything.
Oh so, if it looks like this guys, There’s a tool, that’s called canvas, yay and va.Com. It will see if this really quick cuz. This is important Like this ad right here. This same thing was happening like this: lady’s head was getting like cut off Cave just kind of like how my heads getting cut off. So what I did on canva is, you can go through and they’ve got all of these Dimensions that are already pre-built for you.
Okay, so, like facebook, add a YouTube thumbnail, This is what I use. Do you make all my YouTube thumbnails. This is the old Facebook, a total dimensions. Facebook cover Facebook, post, Instagram post the college different things So I’ll just hit this and then what I’ll do is I’ll upload. You can just upload the image It makes it really easy to upload. Okay – and let’s say this – is the image right here: Okay, so now, if I go through – and I throw it in right here – and We can make a little background – Let’s see what the background should be.
Maybe this cool house – That’s probably not going to fit that great. I, Like this house, is my background. Actually, Okay, and obviously this is probably Anyway, You guys can see it’s pretty easy. You just like drag and drop everything, and then you can kind of like move. You around all that stuff and then You could even type text. Okay, so test ad Will change that to be white, so they can see it a little bit better to change the font.
Okay, we just maybe throw this up in the corner, and Do it also really quick guys if you have more than 20 % Text in your facebook, add image You’re going to get disapproved Okay, so I actually typically like to have as little text if no text As possible, So this is actually typically what I do on at YouTube thumbnail This doesn’t matter but on something like this I like to like, maybe have like. Maybe it’s like hey and obviously this is not like what I do for real estate.
I’Ve got other strategies and stuff like that. But let’s say if you want to throw an image of you or somebody in there have a little background image And then you let your your headline and sub-headline do the talking? Okay, Which will show you guys here in a second now We can download this and Upload it into Facebook, Ads manager. Well, it’s just for this one, I’m just going to browse the library.
I want to show you guys that really quick, Add images we’ll just use something right here that we’ve already got in place. I Will just use this: It’s a it’s a home right, okay! So then we’ll throw in the URL like let’s say, for this example, We’re just doing it to Google. Obviously, you’re not you’re, going to put in the URL of your Your landing page and and I’ll hit another article on that. But you don’t want to send it to your main website or your blog.
It you’re going to waste a lot of money, You’re not going to generate any leads, but obviously it depends on what your goal is right. That campaign objective up here. So if you just want people to read your blog post, then yeah, you could just send them to your blog right. But if you want to generate leads, you want to send to a landing page which all I’ll have another article on that. But that’s kind of where we want to go there, so the text right here The Facebook’s made this pretty easy guys You just kind of go through okay.
What’S the website, you want to send people to what’s the text, you can say test text Copy right here. This is just like your main Facebook post, like what you want to say in there. You can make this as long as you want, can make it like a long long story. You can make it very quick, and what I like to do here, Just is, is a tutorial kind of for beginners, like letting you know how I like to write my my eat.
My copy Excuse me guys, so I like to go through first thing. I like to do is call out my audience. Second thing I like to do is do something to pique their interest and To give them kind of a call to action and then add some value and then another call to action so like, for example, Let’s say Orlando Homeowners, Okay, so that’s calling out my audience. Okay, so I’m targeting people in Orlando And if you’re a homeowner and I can go through back in my interest and say hey – I only want people that are homeowners, so you have specific.
But then, if you’re live in Orlando and your homeowner – and you see Orlando homeowners, That’s going to peak your attention right, that’s going to be like oh hey! This is for me, You could say. Are you looking to sell your home in the Next three to six months? Okay! So now that’s like weeding out through Orlando homeowners, kay, If you’re not looking to sell your home You’re going to keep scrolling You’re done.
I’M not talking to you Say. Are you looking to sell your home in the next three to six months and then, and obviously this I’m just creating this on the fly You could say like Alright look like let’s say, I’ve got somebody looking to buy a home Okay, I have a family of Three looking to purchase a home in the I don’t know where Lana that well so we’ll just say blank Area so like if you were wanting to get like specific to like a community, you know Who is hoping to purchase their Dream home within the next Few Months, okay and then we can say like full details, click here And then we can have a link, so we’re going to have the link.
So if they click on this image right here, That’s going to take them to the the site, but also Is sometimes nice. Add the link inside this copy too, because there’s a reading it lot of times people read Ads or anything online with their mouse. I don’t but a lot of times people do, and so, if you’re they’re going through and they’re like, Oh well, Do you look here? It’S just easy to click right, and So you can add like sometimes it can be as simple and click quick as that or you can add a little bit more.
Sometimes I typically just leave it at that. So light-cone have the audience and then of those people hey. Are you looking to sell your home next 36 months, we’re weaning it down and then we’re adding like it’s like a little value. Add like hey guys, get like if you’re going to sell. I’Ve Already got a family of three looking to purchase a home in this specific area. Now, obviously you don’t want to like make that up.
You want to be like legit, But you want to be. Some value. Add there to get them to be like to pique their interest of like okay, What separates you from all the other real sage and stuff like? Why would I want to sell my home with you? You know I mean so then For the headline. This is where that google spot is going to be. We can say, are you Yeah we’ll just say? Are you looking to sell your home okay and that’s going to pop up right there and Then we could say: hey call to action.
Learn more. We’Ve got several ones right here, We’d say no button. I don’t want it to look like an out-of-time, so we’re just going to say hey just like. Are you looking to sell your home or read more so this is kind of depends on like what your goal is right a Lot of times. I will typically do just learn more Just because, like it kind of like it’s, not Something of like hey, download now or donate now, or Buy Now or sign up or something like that, That’s a little bit you put a guard up or as learn more, It’s Like most people are fine Learning a little bit more about something right: Okay, so we’ll just actually I didn’t click that learn more, so leave it at that.
Okay And then I I took – we don’t hit this and then this display light link. You can change that if you want, I typically just leave it in then a newsfeed link in description, so we can say test Copy right here. That’S going to Pop up down here as your sub headline. This is the mobile view. You can see mobile newsfeed and this is only going to show up on your desktop newsfeed. So if we go through and we Scroll and hit this, this is going to show all the difference ad placements that we chose in the ad set level.
Okay, So we chose news feeds, It’s going to show this one right here, and this is another view of it. Okay, And this is what its going to look like on your desktop newsfeed, so I can see test copy. Let’S say we can say Orlando home owners. Looking to sell in the next three to six months, I usually do this like a little shortened version of what I’m talking about here. Okay, so It says Earl an emotionally going to sell in the next three six months.
We have a family Looking to buy something like that, and this is like learn more okay, So just like a quick, So I’ll give them they’re scrolling through and they kind of Skim past. All this then they see this. Are you looking to sell your home Line of home or just looking to sell the next few six months We have a family looking to buy and they’re like? Oh, What’s this all about, learn more, They go to your website, okay and then down here.
All this URL parameters – That’s super advanced stuff. You don’t need to mess with that. Honestly, I don’t really miss that even still – and I’ve spent a couple thousand dollars a day on Facebook, So facebook pics will leave that leave this I’ll leave. All that use hit confirm Good to go Okay, so some other little last tidbits of things if we come over here to ads manager. This is so like this is going to Be.
Will save leave this page okay, so This is taking you back to this area. You can filter through stuff by lifetime. You want to see everything for the whole lifetime Or you can see how your campaigns just performing today or last 7 days lost times. Last 7 days You got ta, keep in mind, It doesn’t show the day of ok. So that’s just going to show the last seven full days or last 14, full days Last times I like to look at it at the last seven days, Okay and see what it’s like this.
So you can see I’m not running any ads And then you kind of mix it up and say like okay, I want to see it by Performance or delivery, so delivery would be like how many people are being reached thrive or engagement. How many like Reactions comments, shares links like all the different information there, so you can kind of like Go through and scroll through what, by what you want to see it, and then you can see here, you can see your campaigns ad sets and ads Okay.
So if you want to go through and say hey I want to get. I want to nail down on a specific like let’s say this foreclosure leads. This is only going to show the ad sets that are within that campaign and then, if we click on this, it’s going to Just dive deeper. So, like you got campaign you clicked on so it says one selected, Adsense, There’s only one ad set in this campaign. We click on this, so it just dives deeper now We’re at the ad level.
So there’s just this one ad and if you’re like crap, I want to like see what it looks like. I can’t remember what it looks like we just hit this. It will hit preview and it’s going to pop up what this looks like a So we kind of see what this looks like. If you want to see what it looks like actually in the newsfeed You’re going to hit Hey click on this say Facebook post with comments, and This will pop up what this actually looks like.
So if you wanted to like, like it yourself right there, you could just throw in a like right there and This kind of it switches between what profiles or pages you have on your account. I’Ve got a lot. You probably don’t have as many as me. Okay, so those are some different things and then also up here, this hamburger menu, You get all tools. This goes and tot kind of takes. You in different Aspects like you can create different custom audience so, like I’ve got a article on this.
Actually, where you can upload your All of your contacts into Facebook, you know Maps their name phone and email with the name phone email, But they have a file with Facebook, which is kind of cool Facebook, pixels, Which I’ve got a article on that’ll out of here. As well On tracking, so that’s kind of cool. So if you guys all add these articles like, if you guys, click in that top section, Where there’s like the little circle with the eye I’ll have some of those different articles here.
So you guys can kind of explore some more of these different things, And then this is where you can go set up like the billing and all at them, Like the admin type stuff, and so anyway, I’m not going to hit all these things. This is just quick. Obviously it’s a little bit longer tutorial, But anyway, if you guys want to learn something specific, there’s something that I didn’t cover in today’s article.
I hope I covered a fair amount, But if there’s something that I didn’t cover today, make sure you guys leave a comment down below Also if this was helpful, Go ahead and hit hit like and let me know I I want to bring you guys and help You guys up as much as possible And if you guys are not subscribed to blog, make sure you subscribe. I try to launch a new article every single day. I do my best with that, but I launched new articles weekly for sure on how to generate more leads, make more money and grow your business, whether You know your real estate agent mortgage broker, if you’re creating your marketing agency Or you want to start already you’re An entrepreneur like it doesn’t matter What business You’re in, But I will go through and show you how to go through and grow things with Facebook with social media And how to go through and grow your business.
So anyway, guys Thanks so much for reading today and hope you guys all have an amazing day.
So if you are a complete beginner, I’m going to go through and show you how you can actually become an expert in just one article and if you guys are brand new Here to the blog. If you guys subscribe like this article and comment down below, if you guys come and Instagram the story ads, Then I will share with you my Facebook and Instagram ads Mini-course 100 % feel free just as a special bonus here for reading this article.
So anyway, let’s just jump into this, I’m going to spray down and show you guys exactly how to create these Story ads, how the tools I use the free tools I use to go through and create the actual images or the articles and all this stuff. But before we dive in all that, let’s break down What an Instagram story at even is so, if you look at this picture right here when you’re on Instagram Up here at the very top.
This is where your friends stories are going to be right, and so, as you’re clicking on these and you’re reading, these You’re going to be clicking next next next to go kind of wash through the stories and then ads will pop up as you’re clicking through All Those stories right now You’ve probably already seen these Instagram ad stories. So you probably know exactly what I’m talking about For those of you guys who have not seen them yet and are not really sure what I’m talking about.
That’S what those are So the nice thing about it is when you jump on Instagram or someone else jumps onto Instagram if you’re not like a big Instagram person. They’Re, these ads are right here at the very top. So the first thing a lot of people do, is they click on those stories, because it’s right there at the very top and They don’t have to go through and scroll down the newsfeed to see these ads, and this is they’re clicking through these ads.
We’Ll just go through and pop up, So that’s a huge benefit right there Now one thing: I wanted to break down really quick and show you guys What not to do when it comes to story ads now. This is actually a good example. See how There is just he’s got like it looks like a article or an image right here and it says swipe up to read the demo. So there’s hardly any words right here and it’s just very quick and concise because as people are reading stories, They’re just clicking tapping through them super fast, And so you need to capture their attention.
Super quick I’ve seen some Instagram story as before. Where they’ve got like this paragraph of text and Nobody’s going to read that right Nobody’s going to go, sit there and read through it and see what’s going on, so it’s got. Ta be like three to five words, get to the point quick and if it’s a article versus an image, just make sure you get to the point quick so that you can actually capture their attention and Get them to do whatever you want them to do so.
Anyway, I just wanted to cover this really quick before we actually dive into the creation of these ads and one resource that Also include in the the Facebook ads and Instagram ads mini course. For you guys, you guys comment down below and give this article a thumbs up. Is the Facebook and Instagram ad specs. So this is for Instagram stories right here, So every single ad placement, So whether you’re posting on the Instagram newsfeed Instagram stories, Facebook newsfeed the right-hand column wherever it is, They all have different specs that you have to abide by.
So The image is going to be a certain size Where the article can only be a certain amount of time and so right here This is the image instagrams, the Instagram stories break down. Okay, So you can kind of see the tech requirements. You can see the image ratios 9 by 16, 16 by 9, 4 by 5, And it says image may consist of more than 20 %. That consists of more than 20 % text may experience reduced delivery because they don’t want like a ton of Text on the images and that’s why I went back and showed you guys that one example of just having minimal text Because they want it to be.
More of that social environment that that image based platform right So coming down here, You can see the maximum image ratio. You can see. The article duration in seconds Only can be 60 seconds long. If it’s longer than 60 seconds, They won’t. Let you advertise on Instagram stories. Ok, so then it kind of breaks down and shows you all of the Objectives that it supports in the call to actions, but we’re not going to get into that right.
Now We’re going to touch that when we go in and set up an actual Instagram advertising campaign. So with that said, let’s jump over here and Right here on the Facebook Ads manager. This is where we’re going to create our all of our Instagram ads. Okay. So it’s the same place. Facebook bought Instagram over a billion dollars couple years back and now. They’Ve just basically Migrated all of the advertising tools into the Facebook Ads manager to make it simple and easy for you as a business owner.
So what we’re going to do to go set this up is we’re going to first click on create campaign here. So this is a demo account. I’Ve got for, you guys, will click on create and then We’ll just hit start over here. So this marketing objective? This is really important and Facebook and Instagram when I say Facebook is basically Instagram. It’S the same thing right. They have so much data on all their users that, based on the marketing objective that you choose, They will know who they should show your ads to.
First right, so, if you’re going to do a article, They know which people are more likely to actually read a article on Instagram Watch, a article on Facebook, If you’re doing the messaging one. If you do what all these ones traffic, they know which people are more likely to click to your website and Engagement, more likely to like your comment and post all those different things. So for this one, let’s just do traffic! So that’s getting people to see your ad and then swipe up or click on or whatever and go to your website, Your blog, whatever you’re using right.
So That’s really important to go through and see What marketing objective you actually want, because I work with a lot of business owners and they’ll want to be generating leads, Someone’s name phone or email address, but they’ll choose an engagement campaign Which is really based around getting Just likes comments and shares, So it really. You know it’s not the same as getting an actual lead. Okay, cuz.
The light comment is shared that those are not leads. It’S good to get that engagement and that social proof, but it’s more of a vanity metric right. So we’ll click on traffic right here and then we’ll just call this demo Instagram story campaign. Okay, then we’ll click continue, And so this part now this is the ad set level. So the campaign is like. What’S your objective Like? What do you want to accomplish with this advertising campaign? So then, here at the ad set level.
This is where we’re going to choose the audience that you want to target So with male or female. What are their interests, all those different things, And then this is also actually where we’re going to tell Facebook that we want to Place our ad on Instagram and, more specifically, on the Instagram stories platform. Okay, So right here we could just say: Well give the name we’ll say Instagram or we’ll just say, IG story And then demo, Okay, so now we’ll come down here and As far as the the website, the traffic, you can just leave this, you don’t need to Mess with this over here on this audience Size, you can see how many people potentially are reached, how many people are estimated to be reached that day, How many link clicks, how many people are going to click to your website and all that which this is completely Just an estimation, this really Depends on how good your ads are your ad copy, how enticing it is to that audience that you’re targeting, But you can see this is 230 million, because we’re targeting everyone in the United States ages, 18 to 65.
Now, if you have a local business, This is really what you want to do and I work with a lot of local business owners. You want to come down here for locations Instead of everyone, this location, you want just people who live in this location. Okay, if you, if you have a restaurant or something like that, then you can do everyone in this location, But typically, if you’re, like a dentist, chiropractor real estate agent, loan officer, anything like that, You just want people who live in that location, because somebody’s just passing Through and visiting They’re not going to go to you right, so you want this.
People live in the location instead of the United States. You pick your exact city, so we can say Orlando Florida and then you can go through and see. Okay, I want a 25 mile radius or 1 a 5-mile radius or 10 mile, like you choose how Broad of an audience that you want to target So like. If you’re a restaurant, you probably want to go through, and The 10 mile radius is the smallest. But a lot of times people won’t drive 10 miles to go to a restaurant.
So what you can do is click right here and just Put current city only Okay, which Orlando is a fairly big city. So it’s got a 1 million people still, but it depends on what business you’re in if people are willing to go drive Like, for example, if you’re a real estate agent, You know 10 miles really. Is that far to go through and check out a new home in the area? And so you can go through and just change this out.
Instead of saying, current city will say: cities with a Will go 15 mile radius; Okay, So that upped it to 1.4 million right here and you can see the daily results, the reach and all that stuff right here Now coming down. Based on what your ideal target demographic is – and this is kind of like a general Video on Instagram story – That’s right! So I don’t know specifically what your your demographic is but think about who your ideal target customer would be Okay And then, based on that, you want to choose the age range that would Connect with those people.
Now one common misconception That I hear a lot is people think that older people are not on Instagram. Okay. Now that might have been a thing of the past, but nowadays There’s people of every age on Instagram. So really it doesn’t matter if you’re going up to 65 and the nice thing about Facebook’s advertising platform is The broader your audience. Okay, the less specifics that you give it. It actually works a lot better.
Okay! So the broader that you leave this. If you don’t go through and just go and like say hey, I only want people 25 to 30. It’S able to go through and identify who’s actually Converting, more or clicking on your ad and then by that it’s going to show it to more people That look just like that person that are very similar to that person, because they know The better results that you’re Getting with the Instagram advertising platform, The more money you’re going to continue to spend So, if you’re, making money and you’re having good success, You’re going to continue to spend and obviously that’s the way Facebook goes and makes their money Alright.
So now coming down here, You can choose the gender Languages detailed targeting now. This is something like if you’ve got a local business, I wouldn’t really mess with the detailed targeting I’d, leave it pretty Open-ended, because what Facebook does, as I mentioned a little bit earlier, they’re able to go through and identify the types of people who are already clicking On your ad and Then just tailor it to more people or send it to more people that are very some of they’ve got similar Behaviors interest likes all that stuff similar age group.
So I a lot of time likes to let’s leave this open and And and just I’ve seen a lot better results with that. But if you want to come in here and target different Behaviors or anything like that, like maybe you want target people that, like basketball right And you can see – okay enters basketball, national basketball association. So you click on that and then it drops it down to four hundred and seventy thousand people from the one point: four million Okay.
So then you go in here and if you wanted to exclude people like let’s say I don’t want anybody that likes baseball. Okay, you can go through and say hey. I want people that, like basketball, to live in Orlando, But they don’t like baseball right Like I, don’t know what business that would really pertain to, but you kind of get the idea and that you could also say. I want people that, like basketball and then narrow the audience and say I also want people that, like football Right there, So they like basketball, they like football, But they don’t like baseball, and you can see how this kids super Narrow super target right here of just Ten thousand people – and so that’s a very, very small demographic.
Okay. Now, obviously I don’t know a business you be in that you want to target basketball in football, but not baseball, But you kind of get the idea. You can go through and choose the interests. You can also say they must like this, and also this to kind of narrow that audience or you can even Exclude certain people So a lot of times. What I like to do is Tell my real estate agent. I work with these are going through and they’re setting their ad campaigns up.
They don’t want to necessarily show their ads to other real estate agents. So when they’re going through and setting things up, I tell them hey come in here, click exclude and then type in real estate agent, Okay and then you see real estate. Agent broker real estate agent directory. You can choose some of these and then so we’ll just say real estate agent. So so you kind of like exclude some of these people.
So now you can see it drops down Dramatically because you don’t want other agents or other people that are your competitors. Clicking on your ads Right just doesn’t make sense, They’re going to click it you’re going to pay for it, and then it’s not going to be an actual leaf for you, Okay, so now coming down here. This Is where get into the actual Instagram Stories portion of the training. Okay. So up until this point, It’s like whether you’re advertising on Facebook or Instagram, It’s pretty much the same now the placements right here Facebook says the automatic placements is recommended.
Now, what that means is it’s going to go through and show your ads on Facebook and the newsfeed, the right-hand column on facebook, Messenger on Instagram, newsfeed, Instagram stories? All these different platforms, which I don’t always recommend that depends on the advertising campaign you’re going through and creating. But if you want to go through and Specifically only show your ad on the Instagram stories platform, which is good to kind of know and understand that from the get-go, because if you look at these image specs and Even the article specs right here Like you – can Only have a 60 second article on your instrument of stories, Whereas on a Facebook newsfeed, you can have a much longer article Right and same thing with the image size like this is the image it’s going to cover up the whole phone.
That’S going to be very different than what the image is going to look like on a Facebook or mobile newsfeed, or even it within your Instagram newsfeed right. So that’s where I don’t always like to go with the recommended, Because your ad type and what the ad looks like is going to look a lot better. If you’re saying just the Instagram story, so we’ll come down here and we’ll click on edit placements and Then what we’ll do so we’ll actually just come over here and uncheck all of Facebook, Okay, we’ll uncheck all of audience Network and uncheck, messenger and we’ll just say The Instagram stories right here – Okay – and you can see a little bit of a View of like what this looks like.
If you want to see the the media requirements right here, we’ll just open that up in a new tab, and this is Pretty much the same. Details and specs that are on this page right here. Okay, so, like you can go find other things they like to talk about the specs, But I like to use the actual Facebook website, because they’re going to have the most up-to-date information, Because it changes from time to time right The Instagram advertising platform and how that All works So now coming down here.
We’Ve got the placements chosen Of the Instagram story ads and the device types You can just leave that you don’t need a mess around with that. You don’t need a mess with this and then coming down here We choose a budget Okay, so the budget is really based on your advertising budget. It’S not like, there’s a good better best or anything like that, But if you don’t have like a huge marketing budget, I would maybe start out with five dollars a day.
Okay or if you’ve got a little bit more money, you can go through jump up to ten dollars a day $ 20 day, Whatever it might be. But if you’re just kind of like getting your feet, wet five bucks a day, That’s 150 bucks per month. That’S really not a lot of money to go through and invest in advertising to get more exposure for your business. Okay, then Coming down here. This is a lot of advanced stuff that really you don’t need to get into as a beginning, Instagram advertiser or even Facebook advertiser.
So if we all just explain this really quick right here, see this optimization for ad delivery, so you can pay for link clicks, which means anytime. Somebody actually clicks on your ad to go to your website or You can say I want to pay for landing. Page views now the difference between these two is, let’s say: you’re on your mobile phone in a Rural area right where you don’t got a lot of great service, But you click on somebody’s ad and it starts loading the page, but you get frustrated It takes about Three to five seconds: You’re, like I’m done with this and you exit out, Will you just paid for that link click, but there was never a landing page view because they never saw your website.
So if you want to get more detailed analytics and know exactly everyone who not only clicks on the ad But actually the page loads – and they see your website, Then you want to go with landing page views now the impressions in daily unique reach. I never use these when I’m click doing it clicks to website campaign, So I would just completely forget those, but the link clicks or the landing page views.
Those are the differences and so you’re going to get a lot more link clicks for your budget at a lower cost, But the landing page views are going to be a lot higher quality. So a lot of times I like to just choose landing page views. So we’ll choose that and then we will just leave all this stuff. As is we don’t really need a mess with this, But you can see based on our budget based on the landing page views.
It gives you the estimated daily results the potential reach and we will hit continue. Okay, So now at this point, this is where we’re going to actually go through and create this story at all right And I’m going to show you guys some free tools that you can go through and use to be able to create really nice Professionally designed images. Even if you’re, not a designer, I’m not a designer, I’m a marketer, but I use this tool to go through and make really nice-looking images.
So For this one we’re just going to do a single image. Now you could do a article and, if you’re shooting the article make sure with your phone you’re, not shooting it like this, because everyone on Instagram is Looking through Instagram like this and so make sure your camera on your phone is vertical. Okay, so make sure it’s going like this, and so that your story is actually going to look good. It’S not going to be a little horizontal box.
Okay! So for this one We’re going to go through we’re going to choose the Facebook page where you can go through. If you don’t have your Instagram account Linked, you can just advertise from your Facebook page, but you can see right here. I’Ve got my Instagram account. Actually added on here so that it’ll be from my Instagram account So going down here, Like I said guys, we’ve got the single image single article, the carousel.
This could be like multiple articles or images, But just for this example we’re going to do the single image and the same thing would go for the single article But, like I said, shoot a horizontal or shoot it vertically, not horizontal So coming down. Here We need to choose an image to go through and upload right. So if we come back over here to the Instagram story, specs says the maximum image ratio is 9 by 16.
So you can see you want the image to be. You know just like fitting into your phone right here, So what I use is a tool called canva. Okay, so canv a.Com, It’s a hundred percent free, It’s easy to use. They there’s only like paid upgrades of like different images that you can use in there. But if you’re using your own images, It really doesn’t matter now the nice thing about canva, even for any other Facebook, advertising or social post, or anything that you’re doing and crating they’ve got all these pre-built Pixel Dimensions of all of these different posts, like a YouTube Thumbnail Facebook ad Facebook post You’ve got all these other ones like a facebook, app Documents, blogging ebooks marketing materials, social media, email headers.
Now, unfortunately, They don’t have one specific to Instagram stories. But what I like to do – And that’s why I use this page right here. So they’ve got 9 by 16 and 16 by 9 right here, Ok, So what I like to do is color here. So what come up here and click on use, custom, dimensions and then right here. This is where you can put the width and the height, which it’s saying 9 by 16. So what I’ll do a lot of times just go 900 by 1600? It’S! So it’s like a bigger image and I’ve got.
I can actually see what I’m working with Right and it’s a higher quality all that stuff. Then we just hit design and then look at this. It’S going to create a 9 by 16 Image. That looks just like your phone that you can go through and create right, so you can come in here. You can give it A background. You know like that. You can come in here, upload images, So like let’s say, we’ve got like the secrets, training or something like that.
You can make that black and then you can come in here. You know you just see how you can start adding stuff right, and So, if you want to go through and add text or whatever it is, You come in here. They’Ve got all these different text options where you can come in here and say: ok, I want you, know brunch or swipe now Or something like that. We’Re like, if you want to just, go through and use an image.
You can upload that – and this is one from my article that I shot yesterday, And so you can just go through and use that and get creative with how you want to do it. But remember as we go back and look at this other ad, I showed at the very beginning of this training. This is kind of the style You want it to be like very simple basic and then like 3 to 5 words, if you’re going to have words on it, to keep It simple and eye catching because remember people are going to be tapping through these stories fairly Quickly, And so you want to be able to capture their attention quickly and get straight to the point, All right, so jump back over here.
Let’S just go and download this. Let’S say this is what we want right there, Obviously or maybe we’ll come down here and we’ll say Swipe up Okay, so obviously this isn’t super compelling cuz, it’s just like I’m not telling what it is. It’S like secret swipe up boom, I’m like I’m like. Oh, I’m surprised right and so click download right here Download that it’s going to go through and download to our desktop and then from here.
We can just go over here and Upload. It I’ll just drag this to my desktop right there And we can upload it right here to see the images, so we’ve got right here, swipe up now the secrets and Then you just add a link to the website. So you can see right here. This is exactly what’s going to look like it’s going to have the timer up here at the top Swipe up, So see how this swipe up right there and to learn more.
You probably want to add the swipe up a little bit higher, because You can’t really see it because the learn more is right there. So I would probably like secrets swipe up and then that’s it. The nice thing is like that kind of does create a little bit of a curiosity of like okay, there’s secrets This guy’s. Looking like he’s like surprise, It’s telling me to swipe up. You might get people to swipe up, But the same time they’re – probably not going to be the highest quality of people swiping up to your website.
So now from here, let’s just say Google’s our website, You type in Google, you put in right there and Then you can say instead of it saying, learn more right here You can change the call to action Which that was what we were showing you a little Bit earlier on the supportive or the call to actions right here, You have all the different options. So we come in here, learn more contact us download get offer.
I usually like to learn more for pretty much everything, no matter what I’m using, I like to use, learn more So anyway, so this is basically it as far as the text goes. You don’t really need to add text. I would just leave the text in the image right here So now coming down here after this like as far as the overlay, you don’t really need to mess around. With that The face. Would peace of all this stuff, you were just ready to hit, confirm purchase.
You hit confirm and that’s it You’re done you’ve gone through. You craved your ads, So all this it confirm just to show you guys exactly what this looks like. So it says, confirm your item. Just may take a few seconds and then once it loads right here, I’m actually going to turn this off, because I don’t want it to actually run because it’s just a demo right, But we can go through and we can see the different analytics of how it’s Working as soon as this finishes publishing, So I’m going to actually turn this off, But you can see the campaign.
So this is the objective of we wanted to get the landing page views people to click to our website right And then we click on this. We can see the ads set, So these are the people that we were targeting. We have targeted five bucks per day. Okay And the schedule is it’s starting today and ongoing, and we can see kind of like the reach Impressions and you could even change up here. What you’re really like looking at right, I usually like to just leave it at the performance, the basic one, But then we can even click in here and see how each individual ad is performing.
So if we wanted to create another ad, just like this, with the same targeting same everything, We would just come in here and click on duplicate, And it would be the same campaign with the same targeting and we would just hit Duplicate and we could go through. And create another ad, So we wanted to test out a different image. Maybe move this image up, Maybe change the picture, maybe change the headline, the offering the call-to-action whatever it is.
We can go through and do that and then we just hit publish and Then that would create the next image right. So one thing you want to do is make sure that One thing I did not do, but you want to make sure that you name these different, so you can actually tell Which one is. What what so all you do is click on this little Edit pencil right here. So you could say v1, like so version 1, and Then you would say maybe something that would like to differentiate it from the next app and then we just hit publish and then this one we maybe name it just version 2.
And then, ideally, We want to say what differentiates it, which obviously I didn’t really differentiate anything right there, But we just hit, publish and that’s it guys. That is pretty much the basics of Instagram ad stories. So if you guys, like this article, go ahead, give it a thumbs up comment down below. Also, If you want that free Facebook, Instagram ads mini-courses, I’ve got for. You drop a comment down below Comment.
Instagram story ads give this article a thumbs up and if you guys found this article helpful Make sure you guys subscribe. The blog also turn on notifications, because we launched new articles every single week. Helping you generate more leads, make more money and grow your business. So with that said guys thanks so much for reading, and I will talk to you guys all later
Other then Social
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Okay, How did you start how to get your first clients And then how to go through, take it from zero to ten thousand dollars per month? Okay and then once you’re at ten thousand dollars per month, How many of you guys would love me to show you how to take it from ten thousand dollars per month to even a hundred thousand dollars per month? How would you guys like to see exactly what I’ve done to go through within twelve months, Take my business from in essence zero to over a hundred thousand dollars per month? With what I’m doing here? Okay, We’ve got star from Venice Beach.
What welcome star Okay awesome guys! Well, That’s we’re going to cover today We’re going to go through because, obviously like, if you’re wanting to start your own digital marketing agency, That’s the core! That’S obviously the title of this article. You need to know how to get your first clients. You know how to go to have success with those clients, because I know a lot of people They like want to start their own agency, but their biggest fear.
This is me a couple years ago is why I want to get clients, But what, if I have no idea how to help them, how to run ads for them how to get leads or success or any of that stuff? So I want to cover that, for you all today get those first couple and honestly, You can run your own market agency as a one-man show and take in a ten thousand dollars per month Fairly easy. It really is not that hard. That’S what I went through and did, but now I’ve kind of merged to the fact where I am Just you know, I’m trying to go through and specialize only in sales and market We’re going to talk about that here as well.
Okay, so Awesome guys – Let’s jump into this, so the first point I’m looking down here, because I’ve got these little notes right here. I’Ve got three key points I want to share with you. So number one is Get experience. Okay, What you need to do first is go through and get experience with Facebook advertising with marketing with starting your own agency, Whether it’s SEO Facebook Ads Google Ads whatever it is and so Number one key point number one kind of contradicts number two which I’ll tell You about here It is a little bit, but you need experience, so it doesn’t matter What clients you’re going to go through and grab Could be.
Chiropractors, dentists, real estate agents, gym owners, restaurants, anything you just need to go through and get Familiar with the whole Facebook advertising marketing process right now, when I first got started, This is me back when I was super naive with all this stuff. I was like man. Well, You know everyone that has a successful agency. They’Ve got all these testimonials. They got all this stuff like.
How do I go through and sell somebody without any Testimonials like? What do I go through and do, and so really the key is, is going in first And it sounds like it sucks right, but go and work for free go offer To run their ads for two weeks for four weeks. Whatever the timeframe is and say, hey, look, You know. I’Ve been really studying Facebook advertising, It’s really hot right now, There’s so many successful case studies out there And I want to go through and help you with your restaurant with your gym with your you know real estate agency, Whatever it is and help you go through And market that business? Okay, so you go through and you say: hey You don’t even have to pay me.
Okay, After the two-week trial or before we trial. Whatever you’re doing you can say, then we can go through and we can talk about What the right amount to pay me is And we kind of move forward from there. Okay, so we’ll just like we’ll use your Facebook advertising money. Okay, So they set aside a budget of 200 400 500, whatever the number is, and you go use that money to gain that skill set. Because, honestly guys, I’ve been through a lot of Facebook advertising Courses and all that stuff, especially when I first got started.
But honestly, at the other day it all comes down to just getting that experience and going through and Using the ads manager in Facebook or Google or any of that stuff, And you will learn way quicker way more by actually going through and gaining that experience. Okay, so anyway, that’s number one and the best way to go through and get clients. You guys have probably seen this on some other trainings of Mine or some other people is just going through and posting on.
Facebook, hey I’ve, been studying Facebook ads where I’ve been studying. You know at Google Ads or whatever you’re like been focusing on and I’m looking for some people to go through and help them out. I won’t charge anything. We just do a little trial run and we’ll see how it works. Getting leads for you in your business And then you’re going to get people responding and you can go post on your personal profile.
You can post in some local Facebook groups like Wherever you live. Let’S say you live in Dallas, There’s, there’s local Facebook groups of there Dallas specific kay could be like Dallas, small business owners or Dallas. You know gym owners or whatever it might be, go post in those groups and just kind of like start to get that That communication out there, okay, so number two guys so, Let’s just hit anybody have any questions on that real, quick, I’m going to dive into Number two, and if questions do pop up I’ll jump into that, because I know there’s a little bit of a delay when we’re going through and doing these YouTube lives.
But if you guys have questions on number one hit them up in the chat box. But number two guys once you go through and You have your experience right. You’Ve gone through You’ve worked with all these different types of business owners. All these different clients. You want a niche in and get specific to one Industry. Okay. Now, when I first got started – and this was you know – probably When I first got start with more of the Facebook advertising agency model – This is probably two and a half years ago, or something like that.
I was working with Dennis chiropractors real estate agents network marketers Insurance. I was like working with so many different types of people just to gain that experience, But then we started seeing consistently really really good results with the real estate market. Okay, real estate agents, real estate investors, real estate brokers, And so I went all in on that. I went all in and just started focused on those, because we had some campaigns That we’re working Extremely well to get buyer leads seller leads, you know, promote their open house, promote their listings, And so I was like you know what I could either go through and Continue to try to reinvent the wheel of okay, Let’s, like I’ve got a new insurance broker like I need to go, find out a good campaign, That’s going to work for them and then the next thing you’ve got a mortgage broker.
The next say: you’ve got a fitness, a gym owner personal trainer and going and trying to recreate the wheel every single time you bring on a new client or You can have maybe four to five campaigns that you know converts super well and just focus and stick With those okay, So that’s what I went through and did We’re starting to get some really good results in the real estate market. And then I was like you know what I’m going to go all-in with this, I’m going to only do real estate, because I know these campaigns work and now my only focus is He’s getting new clients getting new customers on to go through and help them take Their business to the next level, okay, so Anyway, guys that that’s kind of key number, two so like you can see how it kind of contradicts number one.
But number one is obviously like just getting out there getting that experience, bringing on your first couple of clients And then once you see like hey, Maybe you’re like you’re, killing it with chiropractors or killing it with Dennis or with realtors or whatever. Then you go through and you focus just on that niche and my my Recommendation to you – and this is what one of my mentors told me he went through and said: hey Jason focus on real estate.
He’S like you’ve, been having a success in real estate. Don’T go out of real estate until you’ve made at least a million dollars. Okay, And now we we well surpassed that, but we’re still focused on real estate, Because one is a huge market. We can go through and just really grow our business And we just continue to get success and we continue to improve our model, our campaigns that we’re running for all four different clients.
Okay, so number three guys We’re getting this so so we got number one Go out, get experience grab some those initial clients get testimonies, get those case. Studies, Okay, work some stuff for free. It sounds like a little bit of a pain right at the very beginning. For long term results we’re not in this for the quick win, we’re not in this for the quick buck, We want to go through and build a long-term sustainable business if you’re in it for the quick buck, You might have success for six to 12 to 18 Months but you know everyone else is going to come in and they’re just going to like take over and You’re, not going to really be able to set yourself apart, Okay and then once you go through and you find a niche where you’re really seeing great results.
Focus in a hundred percent on that niche now You know: we’ve worked with over 3,000 Realtors now real estate agents and brokers and we’ve kind of started a few months ago. We start moving into loan officers mortgage brokers, but honestly, the only reason. Why is because Someone? Looking to buy a home that a real estate agents going to work with that’s the same exact person, That’s going to need a loan from a lender; Okay, so it’s like it’s literally the same lead and there’s so many synergies with that that, With those industries that It makes total sense to go through and jump over there.
Alright, so number three guys. Okay and if you guys have any questions, this point just go hit them in the chat box. I’Ll make sure I’ll get to all those questions. We can even save some time here at the end To answer all the questions you guys have, but once you go through and you you’re so so anyway, those first two keys That should be able to get you from zero to $ 10,000 per month. Okay – And that should be enough like where you can go through and you can do the sales and marketing for your clients, And you can do the fulfillment for your clients and that’s what I did for the first several months.
And then it got to a point where I was like. You know what I don’t have time to go through and fulfill for all these clients. And I don’t have time to do the sales and marketing just jump back and forth and because you just end up losing so much time and effort and energy by Switching gears right where it’s like You’re doing sales calls and then, like someone’s like hey, I need. I need help with this support Item or I need you to do this or do that so you’re always jumping back and forth and really You don’t see any great results from it.
So, as you start to grow, What I would recommend is because you found out kind of the model You’ve had the experience of going through and setting up the campaigns go, find someone that you can hire. Okay to start setting up those campaigns for you in doing the fulfillment. Ok just find one person find someone. You can trust Someone you like to work with you enjoy working with, and then you can focus a hundred percent on the sales and obviously At the beginning.
You’Re going to have to spend a little bit of time, training that person up, But the idea is when that second person, when you hire that second fulfillment Account Manager person the person that you initially trained, They can train them. Okay, so now you’re starting to leverage yourself You’re starting to branch out, and you can focus a hundred percent on the sales and marketing aspect And we’re going to get that here in a second We’ve got Joel saying.
Facebook for real estate must be very tricky. Does Facebook have that data on possible home buyers? Honestly Joel is not too tricky. Okay, Obviously, and there’s all the new Facebook algorithm updates Everyone’s kind of freaks out on it’s like well. How does this affect real estate, and all this and honestly, it really doesn’t affect it too much our campaigns that stay pretty consistent, really the biggest change that I’ve seen with the new Facebook algorithm update is, I Think I have a little over 30 thousand followers on My Facebook page And if I make a Facebook post and even a Facebook live which used to get way more, You might get 50 people that are actually seeing that if I don’t put money behind it, so 50 people reached with 30,000 people that follow you.
It’S not really beneficial so like Anyway, the whole the game of like having so many followers and likes all that and on Facebook. It doesn’t really matter anymore so anyway, but also this Facebook have data on possible home buyers. Yes, They do so they’ve got. You can go through and target by homeowners So like, if you’re doing like a sell, leads campaign for people looking to go through and sell their home, You could target people that are homeowners.
You can target people that are renters, There’s several other different Interests and groups and all that stuff that you can go through and target. Okay. So back to kind of like Your, you went through you hired your first person, you trained them on support fulfillment. Now you are shifting okay you’re shifting your focus to 100 % sales and marketing, and what you need to do is you need to get a Consistent sales process that you can know and rely on that happens every week every day, Every like you, you got a Set like a certain amount of time like so I go through and I’ll do live webinars every Single week, okay, and I know that every single week This is like a proven model, proven process that I can go through and put a majority of my budget.
My expenses for my whole company Into that advertising just to bring on new clients. Okay, So that’s really what you want to do. You want to get to the point where, like you go, And you first get your first ten thousand dollars per month and honestly that doesn’t really You don’t really need to spend a lot of money. You can do that 100 % for free with no advertising budget and then what I do. Let’S say your expenses for 10 grand a month.
Let’S say your expenses are like five grand or whatever I put like 70 to 80 percent of my total expenses so 70 to 80 percent. Of that five grand Into my advertising, okay, cuz, then that the whole goal is now we want to build something. That’S going to be a long-term, sustainable, long term growth, so we’re not we’re not necessarily interested in, like those first 90 to 120 days of Making the the quick money like I don’t know bout you guys, but like it’s great I I you know I like to Make money too, But I rather go and make you know a hundred million dollars ten years from now, as opposed to a hundred thousand dollars right now.
That makes sense so like I’m going through and I’m building this with a long-term mindset That if I go through and invest more to my business into advertising, getting more leads more clients on board than in a year. I’M going to be able to have a business. That’S going to be doing a couple hundred thousand dollars per month and It’s it’s going to be that much more beneficial right. So, okay, We’ve got a few questions here.
We’Ll say how do you see Facebook ads and doing what you do change with the Cambridge analytical scandal? Honestly Yeah? Like that’s, that’s, obviously, an issue, I think that’s more of an issue for Mark Zuckerberg and Facebook to be completely honest, because this is just the whole data breach and all that we still have all those tools and everything accessible to us as advertisers as business owners And Really we’ll the the big key thing on that is You you’re always are going to be changing whatever platform You’re marketing on, because like right now, Facebook Ads is hot.
You know ten years ago, Google ads was super hot okay And most people actually aren’t doing YouTube ads, which I’m jumping in and doing YouTube ads and those are working amazingly Well. So really it doesn’t matter like whether it’s Facebook or Google or what the platform Is. There’S always going to be something new, whether it’s Instagram snapchat, you got to go through and just evolve the model as time changes and things evolve so like even if, Let’s say Facebook ads that, let’s say it Just totally shut down tomorrow: okay And the whole Cambridge Analytic a scandal that, like totally just like, crashed everything honestly, I wasn’t really worried because I’m not relying a hundred percent on Facebook for my lead generation and for my marketing And I’m not relying that.
Well, I’m actually right now We’re kind of focused on that. For our clients, Just because it’s it’s converting so well and we haven’t really seen – I mean it’s only been a couple days, But we haven’t seen a huge, Huge shift or change with anything recently so anyway. Oh Jokes laugh at that comment: okay, cool, okay. So now so now we’re going through and we’re putting the majority of our budget into our Advertising, our marketing, whether it’s Google, Facebook or if it’s some new platform, that’s come out To go through because our guys, just so you know, there’s so many other Taizo networks And resources that it’s not just Facebook, It’s not just Google, okay, I work with some advertising networks where There’s these guys that have massive email lists or text messaging lists, or they have big blogs.
You can go put banner ads on there’s like so many different ways. You can go through and Target your ideal customer and bring people in to your business. So it’s not just Facebook there, but I would go through And make sure you’re putting putting a majority of your budget Into that lead generation into client acquisition, bringing more customers in, and that’s your sole focus. Okay and you’re, just going through as you’re bringing more clients.
You hire more account reps to help you with the fulfillment and then, if It gets to a point where you’re like hey, I can’t handle all the sales myself We’re getting so many leads. Then you can go through and hire a second or third or fourth sales. Guy right, So that’s what we’re starting to do right now We hired It’s just probably two. Three months ago, We hired a second sales guy to help me with all the incoming leads and all that stuff that we’re generating.
So So that’s basically it guys Go through get experience, kind of go start working with any and all clients get your experience with Facebook Ads Google Ads with you know, Going through and marketing on blogs or whatever it might be, Second find which niche? That is just really connecting with you, Where you find your best results. Your best case studies focus in on that a hundred percent till you’ve made at least a million dollars.
Okay and then once you go through then focus on that as you’re growing. Your focus in 100 % on sales And you’re, putting in 70 to 80 percent of your expenses as a whole into advertising into marketing. And then Your high in our hiring more account reps to be able to go through and handle the new onboarding of clients. And then you go focus a hundred percent of sales until you get to the point where, like you’re getting so many leads, so many everything that you have to hire more sales people to Go through and expand it out.
Okay, let’s say these up: um, Okay And have will Classic? Is there a version of arsal that allows you to build landing pages for other agents, get leads emailed to them and myself so Prince Durban Romans we’re actually working on that right now We don’t have like like right now. Arsenal is built for the individual agent. So what you could do Is you can go through and set up a lead generation campaign and have the the Leads notified sent to the actual agent as far as right now sending them to you and the agent.
We only have it going through one person. Actually, you know what we’ve done actually in the past, with some people that have wanted to do that. You know how you can set up and create a Like a group, alias email. So, like let’s say, We’ve got our support at our salon: kg comm right and Then we have multiple people. When someone emails support, we have multiple people that get that email. So that’s what you can do their prints.
That’S what we’ve done in the past and totally forgot about that, But you can set up like you know, Kansas realtor at prints, calm or whatever the email address is and then have that sense. When we send out the lead Notification, it goes to you and the realtor as well. Okay, Phyllis, a long trip things grit is great great mindset. Yeah. Definitely, eighty percent of their ad budget to generate leads build a long-term relationship with your clients, exactly Joel nailed.
It. Okay, Joel saying: where do you find your account reps or freelancers? Do these tasks honestly guys where I find it, And this is a great question, because this is something that I know people have struggled with in the past. Is I just reach out to my existing audience? Okay, after you’ve been doing this for so long I’ll, just go through and make a post on Facebook. So, as you start to gain fault like, even if you’re not really trying you Start to gain followers on Facebook, people add you as friends on Facebook, They will jump on your email list and even though you’re marking is specific, like I Marcus specifically to Realtors, I Get digital marketers all the time jumping on and they kind of want to see what I’m doing right so Anyway, I would just go through, and this is what we’ve done Even this week, I did a Facebook live in our Facebook group.
I posted like on our Facebook page or I posted it on my personal profile before I’ve posted the I’ve, Done an email blast and just saying hey, if you guys are interested in working with us, We’re growing We’re hiring again, Which also that excites people on your Email list because we’re like wow They’re, growing, They’re growing, again like it, must be working and so like they. They get more belief and confidence in you and what you’re doing Okay so Joel.
Hopefully, hopefully that helps and also like what I initially like when I didn’t have super big following We have a few colleges actually around where I live about. Seventy thousand University students, and so I knew a couple that were just there, but I ideally I like to go through and reach out to my existing following and community, because More than likely they’ve seen some my trainings on Facebook ads on their software on set up On everything, so The onboarding and getting them up to speed is that much faster.
Okay. Okay, let’s see Hey Jason, I’ve been following you for a while Hugh Rock awesome. How do you set up the software platform used for your specific niche? How do you set up the software platform used for you specific nature, so Giovanna Thanks for the thanks for the comments Thanks for following us, um We’ve been building this platform out for probably three to four years, so we’ve gone through because we build out from scratch.
We’Re not using any like Third-party service that we’re just white labeling like we built it from scratch. It’S all custom to us and We start building out. I think three four years ago and then we started going like full-time all in with it about two and a half years ago. Okay, so that’s what we’ve done We we do go through and do white labels of the software. It’S not really my focus. I don’t like to focus on that, but we do offer that there Will is classic we’re.
Talking about me jump on your webinar space pages talking. You probably will you’re, probably you probably the exact person I’m talking about there. Okay, Well cool guys! Well, Let me just jump in I want to. I want to share with you guys just For anyone like you know, if you’re kind of wondering where to get started on all this stuff, I have put together a course. It’S called the six-figure agency.
I just dropped a link in the chat box if you’re reading the replay of this. What I’ll do is I’ll put it down in the description as well, and This is basically my step-by-step guide of gaining clients getting clients Going through and taking it, building your business to zero to $ 10,000 per month. It’S all real estate and mortgage specific and focus so you’ll see all of my real estate generation campaigns.
My mortgage lead generation campaigns. How I go through and you’ll see the contracts that we use to sign up clients, because that’s really big, as Once you sign somebody up. You want to get them to sign a contract, so you, you know, There’s a good understanding of what you’re going to do for them And what they’re going to expect from you so that just not any issues down the road And then I go through and show You how to get your first cup of clients how to charge them how to what different Products and services to offer and then how to go through and scale things up from there? Okay! So if you guys want that, obviously it’s just you know, It’s not really! Honestly, It’s not even really a moneymaker for me.
I just like I put together because I thought it’d be helpful for some people that are following me here and That’s pretty much it guys. That’S that’s the quick 3-step rundown! Okay, Gain experience, go run stuff for free for your clients, Number two niche down on where you’re going to go through where you’ve been having good success and results, Then three go start hiring other people and putting a majority of your ad budget into your lead generation.
Client acquisition Scale and grow things to the next level. Okay, So anyway, guys, if you guys enjoyed this article, Go ahead and hit that thumbs up button, I’d greatly appreciate it. It would help other people see this as well. If you guys want to share it, You know I don ously, Love it and then, if you guys are not subscribed yet make sure you guys subscribe, the blog, I launched a new article every single Monday, Wednesday Friday, I’m trying to do more YouTube lives.
I don’t know if you guys been reading me for a little bit now, but I was actually Banned from doing YouTube lives for 90 days, which was insane I was like Anyway. I must have broken some rule. I had no idea about so it’s kind of a newbie to YouTube, which is all good, but Anyway so yeah go ahead, subscribe the blog I’ve got for everyone that subscribes. I’Ve got a free Facebook as mini course $ 97 value.
Just go to my blog hit. Refresh And there’s going to be a article and a link to that that mini course there hook you guys up and then also we’ve got the six for your agency link right there and Anyway, guys Thanks so much for reading I’ll try to jump on. I’M not sure if I’m going to do a live on Monday, yet Or just kind of like a pre-recorded article, but thanks so much for for jumping on commenting.
I love the engagement. I love you know, seen kind of like the different questions and beyond the answer and help you guys out as much as possible. But with that said, I’m going to leave you guys all, But I hope you have an amazing weekend and with that said, I will talk to you all later.
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