Every search engine has a different way of ranking pages, but they all depend on a web crawler to gather information, and when you build a JavaScript driven site, the crawler might not be able to find everything you might need to give it a little help.
While every search engine has its own way of crawling, there are two fairly obvious rules. First, if the crawler can’t see it, it’s not going to be indexed and everything needs its own URL. There may be a trivial solution for your site if customers always search for a landing page or other static content, but those pages be static content. This won’t index client rendered content, but that may be exactly what you want.
This does raise an interesting distinction. A PWA does not have to be a single page app, you could add a serviceworker do every page in a website or a multi page app. As long as these pages have the same origin and path, they will share a serviceworker. Another option is to serve a render the dynamic content and then let the client take over rendering this lets any crawler see and index. All of your content.
You can use these solutions with any crawler since there’s no JavaScript involved, and if you want your app to be indexed everywhere, you’ll have to render it on the server. You can write code that renders on the client or as server-side JavaScript, it’s called isomorphic JavaScript, but that assumes you’re using node or another JavaScript server. And if you want an easy test, you can run lighthouse.
It includes some basic SEO. Discoverability tests lighthouse runs some basic SEO tests as if you have an HTML only crawler each test has instructions for fixing or improving shortcomings. Okay, so the universal answer is not to depend on JavaScript, but Google’s crawler can run JavaScript. So you can index client rendered sites. As long as you follow some rules, there are about a dozen rules, but the top five will take you most of the way we’ve already covered.
The first rule make your content crawlable. That means rendering it so the crawler can find it. If you’re writing a single page app, the top five rules become these top five tips. Many developers provide navigation links with a hash for the URL and use a click listener. Instead, these should point to actual paths in your app to trigger changes. You also need to avoid URL fragments the part that begins with a hash sign these break many tools and libraries and are now deprecated.
We used to recommend hash-bang prefixes for crawling a jet-powered sites as a way to change URLs without reloading the page. But now you should use the history API. Instead, the next rule is to use canonical URLs for duplicate content. For example, amp pages normally have a server rendered page and the client rendered amp page. The client rendered page has a link back to the server rendered page using the rel equals canonical attribute.
The crawler will index the canonical server rendered page some developers, even shadow, their client rendered pages, with server rendered pages and use the canonical link to point back to the server. This makes more of the app discoverable tip. Number 4 also gives you great accessibility, use the native HTML elements whenever possible. Crawlers know what to do with an actual button, but won’t recognize a div of class button in the same way, finally use progressive enhancement, use polyfills, where it makes sense to support older browsers.
You never know which version of a browser is used in a particular crawler, so play it safe. Some simple changes can improve your data quality and give users much better results. One is to use the schema.Org annotations for structured data there, a predefined schema for common areas, such as e-commerce, scheduling and job postings search engines, can use the schema annotations to parse your data accurately.
The same logic applies to the Open Graph protocol, which allows any web page to become a rich object in a social graph. Finally, the Twitter cards provide a rich media card that displays, when anyone links to your site from Twitter, it’s important to test your work and work iteratively. So the you can see the effects of each change. Testing on multiple browsers is not only a best practice for everyday development.
It ensures your site renders correctly on multiple crawlers testing with the Google webmasters search console will crawl your site and show the result, and you should always pay attention to loading performance. Use tools such as PageSpeed insights or webpage tests to measure the loading performance of your site remember about 40 % of consumers will leave a page that takes longer than 3 seconds to load.
Of course, the most important rule is to treat client-side rendering as a progressive enhancement. If you test on a range of browsers, you’re, probably fine. If you want to be certain, you can use the fetch as Google tool on the site. If that went by a little fast see the Google Webmaster central blog for the details on how to make your PWA search ready. Then come back here and I’ll. Tell you how to measure user engagement in your PW A’s thanks for reading
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So what are some of the things you hope to take away from here when you leave tomorrow? I really want to see how my our competitors and our peers are really pushing in the mobile space. We do a lot in terms of optimizing for mobile, depending on who’s viewing and and what the desktop versus mobile exchange is, but also in terms of content.
We like to preview all our content in the mobile environment as well, so demographics and psychographics decide which social platform do you enjoy the most when it comes to running mobile article. I think Facebook and Instagram are the most interesting it right now and we spend the most money on Facebook, mostly because we’re trying to crack that code of how to keep our users interested so beyond.
You can really easily see through the tools that they provide when the drop-off point is and a lot of times it’s around a three-second mark. So it’s a big challenge to make sure that we make content and limping enough and are serving it to the right people or it’s engaging enough for them to stay to actually read. How are you using data to be more and more relevant to the customer experience? If you serve people the right content at the right time, when they’re most receptive to it, they’re more likely to engage with your content, so this initiative at Nathalie is called personalized consumer experiences or PPE.
Really, it means understanding who your consumer is and creating something that they want to engage with. So, for example, if I segment my consumers – and I know that I I’m going to reach moms of children this age and they usually check their email or they go on Facebook at this time in the morning. That’S when I’m going to serve them an ad, maybe they’re, creating their shopping lists at the time for the day.
That’S when you serve them an ad instead of later in the day when they’re, tired or what better go on for entertainment versus actually thinking about what they want to do. How do you sort through click-through rates engagement rates, article views because of some degree they’re all important, but how do you look at all that data to prove effectiveness before the campaign goes live? We want to define what the objective is and what the appropriate KPIs are.
So, for example, if we want to hit on awareness as a larger KPI and we’re using article for awareness, we are looking at article completion where and we’re looking at how many impressions are served so CPM. If we want to go further down the funnel – and we want to do conversions, then we’re looking at click-through and seeing if they’re, following through on the link. So it really depends on what the objective of the campaign is and what your medium is, that you’re serving.
If it’s static for some article versus whatever it might be a gift, well, speaking of gifts, are you would types of creative? Are you finding to be the most effective? Obviously it’s based upon the particular objective, but let’s say with awareness: are you finding long-form article or gifs or images to be the most effective, we’re finding that long-form article, especially in social environments, isn’t as effective? We see so much drop-off and why are you putting 30 seconds of article content out there if people are only reading 80 right, so we’re playing with much shorter form? Facebook tells us the article should, oh, maybe as long as it takes health story, preferably under 15 seconds right.
So that’s what we’re shooting for and then we’re also playing with. Maybe we have better luck with just having a gift and really strong intro copy to make sure that we’re getting the point across and getting this call to action across. How much are you using influencers to actually create content for brands that are more millennial focused? I would say we use influencers a little bit more, I’m so.
Sweet arts is an example. They use Troye Sivan last year for their sweet chart campaign and dujour now has used. I think you’ve probably seen the ads influencers before as well. So not only are we using them to promote from our blogs, but these influencers are also promoting from their own blogs and we’re whitelisting them as well, and we try and make sure that it’s believable right, we don’t want to just choose an influencer.
For the sake of to dream and to answer like we don’t want to choose somebody who just rotates products and goes to the competitor right away. We want to make sure that it’s somebody that genuinely has an attachment for the product and the Android brand and then can really through word-of-mouth potential and through their influence, really convince their consumers that hey this might be cool for us to try as well.
What gets you up in the morning were you most excited about when you’re going to your work, seeing the success of a campaign and then not even if they just campaign just a media push we tried out to just focus campaigns now in the digital space we Want to be always on on top of mine with our consumers, so I think anytime. We see something or try something new that actually moves. The needle is really excited well.
Myth busting with me today Is Ada Rose, Cannon and you’re working for Samsung. Is that right? What do you do at Samsung? So for Samsung? I’M a developer advocate for the web browser Samsung Internet Samsung Internet is a web browser for Android phones.
You can get it from the Play Store, but not a lot of people have heard about it. So there’s lots. What I do is trying to raise awareness, but more importantly than that, What I’m trying to do is advocate for the web as a platform to try and encourage developers to build for it and to Make sure it lasts long into the future. As a great and healthy platform for people to build stuff with, I love to have you here, because I want to talk to you about the SEO Versus performance and usability on the web, and I think we need to get some stuff out of the way right.
So will you say what is the most important bits and pieces that you would like people to focus on more when building web stuff? So I have a huge passion for ensuring that That the web remains great for everyone around the world, Not just on people using the latest handsets and on desktop computers, Because most people aren’t people are using devices from years ago and low-end sub $ 100 devices, where, Frankly, today, the the modern web is just not even reaching them There’s a fantastic talk from Alex Russell Who goes into the the reality of people with phones that are less than $ 100 And yeah.
That’S a that’s! A fantastic one. You’D have the naive thought that, as time goes on, that phones are getting steadily better and at a bottom of the line phone is Nowadays is just as good at the top of line phone four years ago, when they’re, not It’s just getting wider and wider Wider. The chasm is opening, rather than anything else, What was really awesome. I heard recently Google was doing performance metrics into Into their ratings for search results.
I don’t So was this front-end web performance like render speed, making sure it’s not janky, or is this just Making sure that a page loads really quickly? So it is a little… It’S a it’s a tricky one, because we have so many metrics right. We have Time to first bite. We have time to interactive, We have time to first meaningful paint, and then you have like the frame rates and stuff.. Now Googlebot, which is the tool that basically fetches the data and renders your website for for Search Indexing.
We don’t really interact that much with the page, So we can’t really get like figure out if your scroll is smooth on something like that, but we do get the rendering bits. So we can tell you, when the page becomes responsive to inputs, when the content is ready for the user to consume, So we’re looking at the blend of these kind of modes Yeah of performance. Does that make sense? It does make sense.
So do you have any other qualms with like how SEO influences the daily work of a web developer? So a friend of mine recently rebuilt her site using React. She was very excited about it and and seemed to get quite good to client side performance Once it all loaded. Unfortunately, when she sent it out to her company’s Team to which does SEO analysis, they came back with an answer of. We love your site.
It’S really good, But you’ve basically don’t appear in the rankings, even though she could show them that look right there. It’S on Google Is Google engaging with people who do SEO analysis to ensure that They’re running up-to-date metrics, the similar ones to Google to ensure that even a heavily client-side rendered page, and They can feel confident that it is being measured. Well, So we can’t really Fix what people are doing in terms of what they were tools.
They’re using or something, But what we do want is we want to open this black box of SEO for everyone, So we’re having this conversation web developers We’re having this conversation with Seo and tool makers and we provide a bunch of metrics and tools as well. So we have search console that gives you a bunch of insights and how you’re doing in search so that you’re, not relying on someone else. Basically, sticking the finger in the wind and Reading the stars and stuff, and we also.
We also want to make sure that people are understanding that blanket statements like JavaScript’s going to kill your SEO or you cannot use, React or Angular that that’s not necessarily the best way of doing it. It’S a really comfortable answer, probably mmm. It’S not the right answer. Sometimes All right so at Chrome, Dev Summit. I saw your great talk on SEO in the web. Thank you, And one thing you mentioned was the the rendering for By Googlebot to actually process a JavaScript heavy site could take up to a week to happen.
Does this mean that JavaScript heavy sites are effectively getting penalized in Google Search results right, They’re, not getting penalized, so they are ranking just fine, but the indexing stage is where the problem is because, as you say, we are processing by putting them first into a rendering Queue and then eventually, As we have the resources available, We are rendering them and if the resources take a while to actually render That means that we cannot refresh the content in the index as quickly so News sites might want to look into that.
But then again you have usability issues anyways right, Yes right and that’s because that’s bad for the user. We try to find search results that are good for the users and If a page takes ages to load. That is not a good experience for me. So you want to fix that because of the users, not necessarily just because of the crawler. So if a page is Built using, I know I have a bit of a bias against these JavaScript heavy front-end client-side Rendered pages, because they’re terrible for everyone who doesn’t have like an iPhone or latest Pixel, or something Yeah or a desktop computer.
But anyway, for these sites, if the way they make their money is delivering fresh content daily. Does this mean that the content in the search results may actually be like out of date? For them They might be lagging? Then? Yes, absolutely And I think again, like it’s very important to get the users a great experience, and I don’t think you can do that when you are Heavily relying on client-side rendering, because good Devices might be really old, So yeah one way of working around.
Unless you want to Properly fix this and do hybrid, rendering or server-side rendering One way around of that is to do dynamic, rendering and basically like give us a static rendered version of your page for the crawler So that we can index it quicker. But that’s not making the user usability and user experience problems going. So what do you say it’s generally safer to rely more on on latest HTML and CSS, Knowing that they degrade more gracefully than JavaScript? Yes, Don’t speak! If you look at the the tristar of Technology that we have in the web platform like HTML, CSS and JavaScript, HTML and CSS are just more resilient than JavaScript, and so Relying on JavaScript, too heavily is always going to probably get you into trouble with certain ways And spotty network connections and stuff, So I would say, use polyfills use, progressive enhancement, use what the web platform offers you and use JavaScript responsibly Yeah.
It’S really great to hear, especially from a Googler that, like reducing reliance on JavaScript and Taking advantage of good HTML and CSS, where it’s available can can actually wonders for your SEO. Absolutely Ada. Thank you so much for being here and talking to me about performance and SEO, and I do you have a feeling that SEO and web developers can work together nicer or is there still…? I think, as long as the goals of what people are trying to accomplish are clear and we’re not just like resorting to auguries or looking at the stars to work out what Google is thinking, then it’s going to Enabled developers to actually build sites that make sense And take advantage of that platform, Anything Google can do to ensure that the web works for everyone and not just in the wealthy Western web, then It’ll be really really fantastic.
Fantastic closing words. Thank you so much for being here. Thank you This just in the next episode of SEO. Myth-Busting is going to be about SEO in the age of frameworks, Jason Miller, and I will talk about what that entails. So stay tuned on this blog Subscribe to Google webmasters and see you soon.
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So here’s a search result and a series of search results. Anyways, and you can see the top three right here. The first thing to notice is this big link that everyone clicks on the content inside here is the title tag of your HTML file. So if I have an empty HTML file right here, whatever you type in between the title tags here shows up right here.
So that’s a very important section for keywords: it’s the section that most people read not too many people actually read the description underneath. But the title here is extremely important because that’s what people see as well as Google uses the keywords from the title when displaying search results. Another thing that’s important to our website is this description. Underneath here this description can come from one of two places: either the Meta Description tag in our HTML, so we could have a tag like this at a name equals description and content equals whatever and put a small description in here.
So this will either come from that tag or it will come from the first paragraph on your page, so it will come from here now, there’s no way for us to tell Google which to choose either the first paragraph or the Meta Description. Google just figures out whichever one is more appropriate, whichever one is more targeted to humans and that’s what we’ll be choose chosen. So the description here and the title here, we have control over another place.
That Google looks for keywords, as you can see. Right here is the URL you’ll notice that the keyword, dinosaur or dime soars down here has been highlighted in the URL, showing you that the URL that you choose for your website actually impacts your search results. There’S a few other things right here. These links underneath the search results. We don’t really have any control over those Google figures out.
What links are important and shows them at the bottom, underneath the search results right here for this movie or this is the TV series. Actually, you can see there’s a rating, so it’s giving us a star rating and a numerical version and how many votes this information here is taken from the enhanced metadata supplied by the website and then we’ll look at that in future articles. So what we’re seeing here in the search results page is a few things.
The blue is the title. The green is the URL that we’ve chosen and you can see it’s matching keywords in that, and then this here is either the first paragraph on the site or the meta description. So that’s where Google gets the content to display in its search results page and the same thing applies to other search engines like DuckDuckGo and Bing. So the same sort of techniques are applied for those also
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Welcome to the we are slam, show a show where we share marketing trends, best practices and ideas to help your business grow, and today I have with me Whitney Brockman. She is our art director here at slam agency and today we’re going to share some tips and some best practices on how to design for digital. Yes, I’m very excited stuff, yeah yeah.
So this is the type of stuff that Whitney does day in and day out, for slam and for our clients, and so I’m really excited, because this is a this is going to be some good information that you can use immediately. You can take back to your teams to your agencies and you can you can get some good work done so Whitney welcome to the show Thanks. So today we’re talking about best practices for designing and digital, and more than anything, we have to realize that print and digital are two completely different things.
Print in many cases is still relevant, but most of the design work is going digital at this point. So let’s talk about like, what’s the one, the big thing that people should keep in mind so traditionally the clients that I’m working with have been more towards the print side of design, and it’s been interesting to have them translate what they’ve been doing in print to Digital because it is dramatically different, there are limitations.
There are, you know, restraints that you can’t necessarily it doesn’t translate in digital world and you really have to grab the attention of the viewer and when I am given tasks and projects to work on, I really have to think about the big picture so like what It what’s the goal who’s going to see this who’s this for and if it’s a campaign, when is it going to end, so I can figure out the best way to get the most attention and engagement right off the bat and that that big picture is important Because, with print you know like a magazine ad or something like that, you’re designing it, it’s going through several different stages of iterations of you know.
Process might take a few weeks or a month to design going back and forth with the client and then at some point in the future. Like you see it in a magazine and that’s that right yeah, you can’t, if you see it once, you can’t necessarily go back and find it through all your magazines, but on social media. It is interesting because if you remember an ad, you can easily go find it with a lot of campaigns, you’re going to have multiple ads on multiple platforms.
So you can do those ads targeting your audience, and you know they’re going to see that over and over again, which is really great and that’s why you have to think about the big picture. It’S not just one ad. It’S not going to just be there for just one person to see and with a print ad. Typically, you want to include as much information as you can in the ad. Typically, that’s what we see a lot of, but in digital, like you, said, think of the big picture like that.
Storyline is constantly happening across different blogs different times, and you have opportunities to communicate that message over time. You don’t have to do it all at once and because, most of the time, the ads going to click through to a page where you can put all the information you want, so the driving factor is you just have to make it look good. You have to make it different. You can take risks because it’s a digital platform.
It’S like I said it’s only going to live for a couple days. You can take risks, that’s what’s important and that’s that’s one of the advantages of digital is that you can try new things and because and because of that – or you can do that, because you have essentially instant feedback built into each of the Train of flexibility. Yes, so like we post something on Facebook and instantly, we know whether or not that design and that copy is engaging and whether it’s having the effect we want it to have easy, well easily trackable.
You know if, if you have one post that you post one day and it’s getting all this feedback a lot of likes and comments and shares, you know they were doing right. But then you maybe post something very similar with a different image and you can see that it’s not engaging and you really got to sit down and you know dissect that feedback and figure out what makes one post better than the other. And we are talking a little bit earlier about just like this traditional process, which typically, you know, takes time yes and the digital process, which, because of the nature of digital, we are able to create content today and post it today and get our feedback today, and Because of that, you, you mentioned earlier to be quick, like don’t sit on ideas, especially when they’re relevant you know in this world we have things going viral every day and and you can’t wait a week if something’s gone viral, if you want to jump on board, You got to get going and figure out the best way for your team, or you know yourself to manage your time and get what needs to get out as fast as you can and because you have a format or a blog, where things only last.
For a couple of days, it’s okay! If it’s not perfect, right right exactly and if you make a mistake, you can delete it, which is nice. You can re-edit re-upload, so um. I think the thing that drives the most results is taking those risks within the brand guidelines, of course, of course, stay on stay on bran, but take those right and within the blogs guidelines. That’S probably the final point that we mentioned is that yeah, you mentioned a little bit earlier about advertising on Facebook and the 20 % rule, but just in general, every network is going to have some sort of guidelines right.
So it’s become second nature for me because I do it so much, but if you aren’t aware of especially with Facebook guidelines for advertising, there’s a limit for the amount of words that you can have on an ad. So it’s you want to really have the strong imagery making sure that your ads are going to be the most boosted and going to reach the the biggest audience there you go so Whitney. Thank you for sharing with us on how to design for digital.
If you have questions about how you should be designing for digital or just about designing in this day and age period, Whitney is going to be answering your questions on this article. So leave a comment, a question right below this article and we nee we’ll get back to you with an answer right away. So thank you for reading. We’Ll see you next time. Thank you. Thanks for reading, if you like what you just readed subscribe, then hit that Bell you’ll be the first to be notified when new content goes live.
After that you can read more articles from slamming. We pick something we think you’ll love,
So, as you’re you know, we built out a whole bunch more content for the homepage, so Google can recognize your website for many keyword terms and we’re still going through making sure that we’re tracking every single keyword that we have here.
But you get your for. Your homepage has a very nice good, a bit of information. I believe it was around 1500 words that we put in there we’re also going to be adding photos in there as well, and we took it. We take care of that initial page. So now the homepage is a real home page with information all right. So when we first started your site was pretty much getting no attention. We have seen some attention in the past couple months, not much, but it is definitely a growing side.
You can see we’re getting at least two unique organic visitors per month right now, vs 0, not a huge difference, but it’s definitely going in the right direction and that’s mainly due to the power links that we built to your website. So, as you can see, this is your site here. When I first start, if you remember, you had all zeros, so we pointed some influence links. We have nine of them here, then your trust below is 20 all right.
So if you remember this chart, I showed you anything over 20 is high. 28 overs is like really high quality all right, so we you’re definitely headed in the right direction as far as the quality of the site in getting ranked on Google, alright. So the next thing I wanted to show you is a lot I’ll show you your your keywords, real, quick, so we’re tracking, quite a few keywords: I’m going to be adding more in here as it’s being indexed in Google, but this is results from a whole month.
So you moved up many positions when we first started, I mean you’re, so we couldn’t find your at all really online. So we’ve had to fight from really far spots on Google, some, not so popular words we’ve ranked for but a lot of them we’ve moved up. May position like this one: you can see 44 positions, fit 40 positions, quite a few, we’re still working on the keyword targeting for your website and getting me ranked we’re going to be doing some more citations finishing up those citations, for you should have that email to You this week, so you can review those as well.
One thing that I did for you extra is: I did set up. You set you up with a google adword campaign for a call. Only so since we started looks like you had 136 calls, or so so people people clicking. I know that we sweat, I think it was around 50 and I switched it to call only so. You should have a good chunk of calls its reach 10,000. Over 10,000 people and we’ve spent about three hundred bucks into this as well, so you should have seen some action from that.
Let me know how your calls are going, because we are running a direct call campaign for you. Let’S see real quick after we go to settings, you can see. You know we have set up on search, only call only so deuces people that are searching in San Diego for massage therapy, so good chunk of calls, I’m hoping that you’re seeing more calls through this. This advertisement we’re doing and on the lawn, the last note you know your site is in a good position.
You know I typed in san diego massage therapy locally here in san diego there. You are right there on the map and you’re right here, number two. So that’s really good, you know so you’re definitely heading the right direction. It’S just going to take time to you know, rank you organically from from such far back what we’re doing everything I can did a press release as well, so we’re going to be contacting radio stations in all the radio stations and TV stations and we’re going to Have your business put on their website? You know in any given moment, there’s eight million people reading the news, so we’re going to put that press release out there and Gilbert picks it up they’re, going to post your information on their site and then, though, you’re going to get those backlinks.
So this number is going to go up even more once that goes all the way through, so I’m really excited about that. I’Ll. Have that copy over to hopefully this week, all right chris, well that pretty much wraps it up again appreciate your business. Let me know if you have any questions and i’ll look forward to working continue. Working with you. Thanks have a good
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What am I going to be doing for you, I’m going to be showing you the opportunity that you have by using google SEO and what is SEO search engine optimization? How can you scale a business using google all right and i’m going to jump in to get showing you a guinea pig quote, unquote and show you an eps aight that is not doing so well and the possibilities that it could be having if it invested into Someone that knows SEO pretty much and what does that feel we’re going to get you higher in the google rankings, because eighty-two percent your customers are going to google and type in whatever company or niche you’re in there typing housecleaning slower london all right, wherever you’re located In the country doing business and in the market alright, and then i’m going to jump in to you about facebook advertising, why should you mark it on facebook and how can you scale your business with facebook? Alright, so let me just drop right into the article so we’re on nap local comm.
You can visit us here for more information. Alright, so, as I understand you know, you guys are getting into, you may be getting into the house cleaning business, so your customers are going to want to go to google and type in house cleaning just like anybody else. So, according to google in SLO house cleaning is getting searched between 2002 2200 times per month every single month year round. Okay, just in that one area at about a 10 mile radius or so so, as you can see, we can have all the most profitable keywords that people are searching for on google.
So we want to get you ranked in all of these keywords. Alright. So how do we get you there? Ok, so google has an algorithm. It has 200 determining factors, but i’m not going to talk to you about all 200 because we’ll be sitting here for an out for hours, i’m going to talk about for the most important ones. All right, once we nailed these everything else, kind of falls into place. Okay. The first thing is: let’s pick a guinea pig, let’s pick on a website that is not doing so well, ok, so I chose to go with green cleaning service co.
Uk, okay and I am using a UK search engine for google okay, so this is local searches in Google. All right, these guys are ranked number eight. So let me show you this chart all right. So when you are ranked number one you control about thirty. Three percent of all the clicks, but when you’re ranked number eight you maybe get three or four percent and, as you can see page to you might as well be on page twenty because nobody’s really clicking on that page.
Okay. So let me show you this. Guy number: eight verses, the guy. That’S ranked number one: that’s controlling all of the business, that’s gumtree, alright! So here’s the guy, that’s ranked memory. Alright, green cleaning services he’s getting almost no traffic to the website, all right and here’s another metric that we can use. Almost no traffic to the website two clicks a month. All right. Now: here’s gumtree, almost a million clicks per month, a million visitors every single month.
Okay, granted there, a bigger company they’re, probably do business in other cities, but that is the potential market that you could be reaching by getting on google for these profitable keywords – and we have the information right here. Just how do we do it right? So again, i’m not going to talked about all that all all of it, but i’m using these guys as a guinea pig all right. The first thing when we go to their website, do they have what’s called authoritative content? Are they mentioning all of these services, all of the keywords and abundance? Okay? So, as you can see, these guys actually have quite a bit of content, but the problem is: they are not mentioning all of these keywords.
Okay, if you read through their website, it has almost nothing to do with most of the services that they’re providing. They need to be mentioning housecleaning, slaw, slaw, housecleaning and a whole bunch of stuff. You want to have massive amounts of content on the page, so these guys probably have about 1000 of 1500 words, but it doesn’t stop there. You want to add this is a large market. Okay, we’re competing with really really big companies all right, so we need to have a lot of content on the page and we need to be bolding out information, that’s relevant, so every single keyword we mentioned.
We want to have it in bold kind of like they have here, but there they have molded window cleaning and a tendency cleaning. They need to be bolding, housecleaning slaw. You know home cleaning, slog best cleaners and slob all that stuff. Okay, they’re only getting they’re not getting any visitors any month, maybe one or two: that’s it all right. So what do I mean by authoritative content? If you go to Google any type in elephant Wikipedia always shows up number one because of the authoritative contents.
Look at this page and less information on elephants, their evolution, what they eat everything I love using this example, because it’s true look at all this content. This is what your page needs to look like. You need to have like this much information on your page. If you’re going to compete in a large market, especially housecleaning, okay, because there’s so many so many competitors, but you can do it if you have the right process.
So what I recommend is building a brand new site all right for you guys, if you don’t have this a brand new site with anywhere between three thousand to four thousand words and this using all this keyword. Research building it with all these keywords in the home page and that’s just going to tell Google hey, read because Google reads content and if you’re going to rank for keywords, google has to be able to read that content on your page.
Also, photos like this need to be named correctly with SEO in mind okay, so this is very important. Alright and then you want to have your address in the footer. Okay, I don’t see any address here in the footer phone numbers. None of these phone numbers are clickable, this one’s clickable, okay, email in a top right corner, not clickable. Okay, that’s very important. The next thing your site has to be mobile-friendly, which they are.
This means because eighty percent of your customers are actually going to be looking at your website through a mobile device and an iphone or some type of mobile cell phone device. Okay, so it has to be mobile-friendly which they are so that’s good before. The third thing is local citations, so whatever I come to the search engine, okay, let’s go back to the search. You see that these guys are actually ranked at the top of this search and what’s happening here.
The problem here is there only focusing on this. One keyword: okay, they’re only listed as a local service – we’re here, they’re at the top of here, but they’re not showing up in this map. You don’t see them on this map above okay they’re. Only focusing on this one keyword, if you search all the other keywords. Okay, if I go to my google keyword planner, I can see that house cleaning is only can search, maybe 20 times a month, but there’s cleaning services, there’s house cleaning services, there’s cleaning companies, home cleaning services, house cleaners, maid service, home cleaning, cleaning company made the maids Clean house there’s all these keywords and they’re, focusing on just the one.
Alright, so almost no one is clicking. Most people are going to click from here. There’S about forty percent of all the clicks, actually more than that are going to come from here then they’re going to go to the local all right and you need to their spread there so spend they need to be focusing on all of these keywords. Okay, so you have to be at the top of the locals – that’s important, but you want to be in multiple keywords to all right: some examples to get there.
You have to be listed in google, yahoo, being yellowpages, whitepages, facebook and all that stuff and that’s going to build your local citations. It’S just online directories that tells Google hey I’m listed in all these directories. Take me more serious and give me higher rankings. Okay, the last thing I’m going talk to you about is pretty much the power of your website. So for these guys you know Facebook want to know how popular are you online? You know do people care about your website what other websites are mentioning you online, and these are called you get these through.
What’S called backlinks, okay, so right now, green queen has 10 websites mentioning them at 141 times. Okay, which is okay, but look at their trust flow. This is the quality of their site, which is 0 all right now. 0. Let me show you this chart. This shows you the quality meter, okay, so at a zero there at the lowest quality all the businesses on page, one of Google are going to have a 20 trust flow or high.
If they’re going to be ranked number one they’re going to be 20 or higher, and that’s where you want to be that’s the type of quality that you need to rank in your business and that’s the reason why they’re ranked number eight on organic rankings. Okay, all the way down here, all right, let me show you our website, amp local comm, to give you an example all right, so when I copy and paste this into here, ok, I copy and paste it into here all right and look at the trust flow Of this side of 21 links, 250 backlinks trustful, Oh 26.
Alright! So, as you can see all right, so, as you can see, this is off the charts that’s way above 25. So that’s the type of power that you need on your site. So let me show you an example: if you go to google for United States and you type in San Diego SEO, all right, you find amped local right here at number. Three okay SEO is probably one of the biggest competitive niches in the world. Why? Because the people that really know how to do it are in the top three and we’re in the top three for a 3 million population city.
Okay, so that’s to give you an example of why links are so important. Okay, so you want to have powerful links and that’s what we’re going to help you get there. Okay, so that, in a nutshell, is SEO, you know and hot, and how to get you this so get in a new site, getting a mobile-friendly getting caught great content on there. Getting the citations and the links is going to build you a powerful site and get you in the position to be where these guys are at getting 1 million visitors and slow and London and that they’re using in that area.
Ok! So now let me jump into facebook advertising. Ok, so you asked me to talk to you about how I can get you leads for maybe for house cleaning right and also for teleprompter enting. Ok, so I went into facebook and just targeted some of that just so. I can see like what the market looks like, so I went to slaughter in 10 mile radius. Ok, I targeted people that have a little bit more money, 2665 men and women, and I put a whole bunch of interest the people that would need to rent these teleprompters.
Ok, i’m not going to go into all of the details of that, but, as you can see, I would perfectly target a campaign. Ok and I could reach about 53,000 qualified people that are in the market for teleprompters alright, so we can mark it to them and reach them. Just like I told you about and we’ll be able to generate leads for that. Let me show you for house cleaning. Did the same thing: slow, England, 25 to 20, 26 or 65, but I targeted people that own homes on live in condos, there’s been a family-based home that rented homes, people that would actually need that service have a perfectly targeted campaign.
It’S right in senator green and have a hundred and sixty thousand people that I can reach all right. So, yes, we can target people based off their interest, demographics pages they like things they mentioned online and that’s how we’re going to put ads in front of people. So what does that add? Look like. Let me give you an example: all right, all right, here’s an ad that we did for carpet cleaning company okay, so it pretty much the advil to call out the local city asked the question they’re going to say yes to put links to landing pages, get them Get their special offer get their attention and get them to click on an ad okay.
One thing that we really like to do I’ll give you a better example, is create ads like this, where we’re offering a special offer. Ok, we asked a question that their answer. Yes to do you hate your, do you love your car, but you hate when its dirty? Ok, this is auto detailing ok, they’re, going to go out and clean people’s cars and wash them and detail them we’re giving away 50 percent off auto detailing package 30 people.
This week treat your car truck and artery to a treatment and our Auto Spa things of that nature and we click the call. Now that’s the call to action. Ok, fifty percent off so creating some type of special offer to bring people in your business and make them repeat. Customers is a great way to get business. Ok and it could be like a free trial. It could be twenty five percent off. It could be something for free right, then they click the add alright, and then they go to pages that look like this ok down.
This is for the carpet cleaning one all right, but you know there’s multiple ways. We can do this, but pretty much what it says is: do you want your special offer? The fifty percent off carpet cleaning sign up for the special Facebook offer 11 coupons left. They click this and we get them to give our name email phone number to send the coupon. Ok they’ll get the coupon. Now you have the personal information, that’s a lead that you can call to do business with, and then it goes to a page like this.
Hey due to the limit, no more coupons, please call first call basis to get your to get to offer and also special offer bonus. Offer will give you an additional bonus offer if you call now ok – and this is how you generate inbound calls – and this is all has to do with psychology – the psychology of the Facebook user – and this is how we can generate more business for you, whether it Be for house cleaning or for the teleprompter all right and the whole fun will be custom-built already targeted the audience’s that I showed you, but this will be your your.
We can target your. You know custom campaigns as well, just like this all right, so I really hope that makes sense. We can generate a lot of business and just to give you an example, you know I have this pulled up. These are some metrics from one client that we’re doing that were that’s doing auto detailing, and you know oil accident repair window tinting. He does all that cool stuff, and you can see that this is our cost per lead.
Okay, this is how many leads he’s generated, and this is the cost per lead. So we have three campaigns that we tested we’re going to switch this one back on. I think this evening, but as you can see we’re getting a lead for a dollar 33. Okay. This one’s for 378 and this one’s for a dollar 78 all right. Imagine having someone come into your business for a dollar. What, if we can get you a lead for a dollar? Okay, that’s huge, let’s say four: five dollars: what if you get someone’s personal contact? Information for five bucks and say you have a closing rate of twenty percent, which these guys have a closing rate of about twenty percent.
Okay, I’m sure that would be incredibly incredibly valuable to you if you can get an actual closing curl Ike 25 euro. Let’S put it in your money: 25 euros: okay for home cleaning for 300 euros; that’s a huge roi, okay same thing for teleprompter; okay! So that’s the type of business. Now, as far as how many leads I can get you and what the cost is per lead. Like I told you the first two to four weeks, that is the golden time where we find out your numbers.
You know we run tests, we run campaigns and figure out exactly how much we’re paying per campaign per lead and then tell you hey for 500 bucks. We were able to get you a lead for two dollars or three dollars now, it’s time to go up to, let’s spend two thousand dollars and scale your business. That way! That’S what you need to do, that’s how we do it, we’re not just going to jump, jump three, four or five thousands of dollars into a campaign, not knowing the metrics.
We have to figure out your metrics okay, so that, in a nutshell, is SEO and Facebook advertising all right, portela, Panthers and health claims. So we can do it. It’S doable! I’M really looking forward to helping you. You have my contact information, please reach out, and I look forward to hearing from you. So thank you so much for reading and I’ll be in touch bye-bye.
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There are also many facets to SEO as well. And it’s important to know what those facets are. We have keyword, research, metadata and a Variety of other things Today we’re going to be focusing strictly On metadata, But I wanted to include keyword research because It’S extremely important not to start filling out your metadata before you’ve executed a Really well thought-out and well-researched keyword, research campaign And we can talk all about that at The Net.
Impact, We know a lot about keyword, research and we Can definitely help you with that as well, But today, let’s dive into metadata Metadata consists of keywords that you list On your page, your page’s description headings, alt text for images and title tags for your Page Now, it’s important to know that all this Metadata is behind the scenes. If you’re looking at a web page, you will Not see any of this metadata actually rendered on the page that the consumer, or that your Web visitor sees It’s all in the background and it’s all for The search engines, So, first of all keywords, Keywords are very important to metadata.
You want to make sure that after you do your Keyword, research you’re applying the best keywords that are focused to your page, not Too broad not too overly specific, and you wan na make sure that you use a lot of those To attract visitors to your page, So two things to remember about keywords: Are that they are…you have an unlimited number of space, but don’t abuse it and you Want them to be focused to your content.
Next is the description. The description is, what will actually show Up in your Search Results Snippet as Google calls it. So the description is your search result. You got the search right here and you’ve got The listing one-two-three listing This is your snippet. Now it used to be that the descriptions would Show up exactly as you had entered them into the snippet, but now Google will pull from A lot of different areas to create that snippet.
So if you have a really well-written description, A lot of that description should show up in the snippet Headings, You’ll see headings in your source code, One of the things that a lot of people do For search engine, optimization is they’ll check, source code And all you have to do to check source code. Is CTRL+click or right click on the page and you have the option to view source code And you can see all of the code.
That’S behind! Your website, which includes the metadata So headings, will be listed in your source. Code as H1 H2 H3 – And these are all really important because They basically tell Google what the hierarchy of your content is. An H1 is more important than an H2 is more Important than an H3 – And you know a lot of times – they’re headings – They’Re bolded, so they show how your content is organized on your website.
We also have alt text for images. This one is…, There’s a little debate about how to do. Alt. Text I know even among the team here we might Have a little disagreement about what exactly alt text should be, But let’s say you’ve got a picture right here. And we’re going to you know…, Don’t judge my art skills, but we have a tree. With a sun rise in the background, Well, typically, alt text is supposed to describe Exactly what that image is, So it’s basically describing the image it’s Not giving any additional information about it, So you have.
.., The alt text would be. You know Tree at Sunrise Now, a lot of times there’s a deeper meaning. To that image than just what it shows in the physical sense, And so there’s also another metadata field, That you can add to an image, it’s the long description field And in the long description field you can Provide more info about that picture, So maybe this is a tree at sunrise, right, Before a rainbow appeared over the Grand Canyon, That would be where you can add content that Would maybe connect that image specifically to the content on your page Title tags? This is a big one.
A lot of the search engines will use different Lengths of title tags, but you wan na keep your title between 60 to 70 characters And you might wan na do a little research on These There’s a lot of speculation that title tags: Are changing that Google is changing, how they create title tags for pages? Typically, title tags were given a lot of Weight in search engine rankings and they were used to basically determine the content.
Of the page, But now there’s evidence that Google was Possibly creating title tags with additional information from H1s and descriptions And they may be updating title tags or adding Title tags where there were no title tags before So there’s a lot of discussion going on in The SEO community about that right now And you know some companies will create Title tags for their pages and they’ll render exactly as they listed them, and other companies Will create title tags and they’ll show up slightly different than how they have them.
On the page or even completely different, So that’s sort of a controversial item. Right now, but just keep your eyes open to see how that discussion progresses. What else is there? We have basically, all of your main metadata Listed out right here, but what else can influence your SEO? Well because of how Google is now creating New snippets, it’s increasingly important to make sure that you have good content on Your page and make sure that you have a great website information architecture.
So basically, what that means is when someone Visits your page make sure that it’s really easy to find the content that they’re looking For your navigation is very intuitive, And a lot of that comes through a wire-framing Process – and we do a lot of that work here at The Net Impact. Other things you might look at are ADA compliance. For those with disabilities, who might be looking at your website, I think part of that is having your alt tags.
Filled out, but there’s also a lot more that goes into ADA compliance as well. You wan na make sure that you are minimizing Your validation errors as well. So if you have a 404 error page not found You wan na make sure that you’re going through and checking your website and that all of Your links lead to a good page and that everything is well connected on your website. Finally, your URL, That’s probably one of the hardest things To change because you have to register a new domain But make sure that when you’re starting a Webpage or if you’re redoing a website and you can potentially change the URL, make sure That your URL still fits exactly what you want for your content and that your URL In and of itself will be intuitive to people who wan na know exactly what to expect to find On your website, That’s about it for our discussion of search Engine optimization, If you need any additional assistance with Search engine optimization or search engine marketing, please contact The Net Impact, We’ll be happy to help.
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It’S a search engine, optimization service and you’ll, be explaining what that’s all about thanks for joining us Chris. You bet thanks for having me on today. Well, for the sake of brevity here. Let’S go ahead and refer to search engine optimization by its industry. Shorthand initials SEO stands for search engine optimization Chris, just what is SEO and why is it important to online marketing? Well, SEO is a track of skills that helps a website be found, and what’s happened? Is the internet is put the power into people’s hands the consumers hands, while traditional media marketing has always pushed the messaging at people, the internet really asked people to pull it from them.
So most online sessions include querying a search engine and that event is the marketers opportunity to be present on the search result without applying SEO to a site. It won’t be present for the search results. So it’s a very important aspect of having a website today. In kind of a new twist on the old saying that, if you build it, they they will come, but really if they can’t find you they’re not going to come at all.
Are they exactly so you better build it right? Well, who needs SEO and what sorts of companies are you working with? Are they large companies small companies? Well, we deal with all sizes. We have a lot of state associations, visitor centers for States and things like that, and then we have a lot of mom pop businesses for sure. A lot of our business has sprung out of my past life, which was marketing in the hospitality industry, and so that kind of gave us an ability to leverage ourselves into the search engine, optimization business.
But basically, unless a website is designed just to be shown when someone – and it is asked about it – in other words, if if a business owner was asked, do you have a website and he gave somebody in a dress that would send somebody to that website. But if that’s all, you ever do with your websites and that’s all you ever have to do, but as we know what we’re really trying to do with web site to get our message out to new people, people who have never heard of us.
So in that aspect everybody needs SEO, because really, if you don’t optimize your site for search engines, how is anybody going to find you out there? It’S really quite a revolution in the marketing model? Isn’T it we’re now just for the cost of getting a host, which quite often is free and putting up some creative content and getting yourself well placed in a search engine? The small guy is on equal footing with the big guys.
Aren’T they to some degree? Absolutely. I mean for a hundred years, marketing and advertising was about shouting about who we were and hoping that people would take notice of us, and now we basically sit in a library waiting for someone to find us so very, very different methods. So you can succeed simply by being clever these days very much so when there still is room for four people with great ideas and not a pocket full of cash for sure.
Well, what are some of the general principles of SEO? Where does it all start? Well, in one word Steven, it’s definitely relevant. All items on your page have to be congruent with each other, and this is a lot of what people miss, because it’s so simple and what I try to have people understand is a search. Engine is just a computer application. If you will all it seizes pluses and minuses, and so it has to be able to add something up from all of that and come up with an answer, so you have to give them the answers.
Who are you? What do you do? Why do you do it when you do it and where do you do it? If you don’t answer those age-old questions of marketing, then there’s no way for the search engines really to be able to compile that information and index you correctly into their collection of literally hundreds of millions of websites well and they’re, pretty clever at that, aren’t they. I know they have certain algorithms, that these search engines use, and quite often their top secret, that Google algorithm.
Sometimes it seems that people are focusing on trying to chase the algorithm, rather than simply starting with the fundamentals that you talk about is who are you targeting and and what value? What content are you going to provide? Well you’ve got that right. If you’re an expert done safe flying pigs, but your site talks about the birds and the bees, you’ll fall short of your goals. To be sure, I want to quickly do a Google search on flying pigs.
I imagine there’s probably a website specializing in it. How about some of the specific fundamental steps that you take when you’re, providing your your search, optimization service, one or three or four fundamental steps that you offer well given the opportunity to get involved with a client early on in their process of either creating or redesigning A website there’s a lot of things we can do before.
Even one piece of code has been written, it’s so important, especially these days that a site be built. What we called search engine friendly and what I mean when I say search engine friendly, is that a computer application such as a search engine is able to do some things, but it’s not able to do other things. So if you build a website that makes it hard for the search engine to traverse across all of your pages and your navigation and your links, then it’s not going to find all of your information.
So we get in right at the beginning with the web designers and make sure that the site is being built search. Engine friendly, for example, fret using frames, might not necessarily be a friendly thing to do absolutely frames. Overuse of flash there’s there’s a number of pitfalls to be sure, there’s literally dozens of types of code that will display a web page, but not all of them will will allow us their tension to read it.
So all these great bells and whistles might be good for holding somebody once they get there, but isn’t necessarily going to work to attract them in the first place. Exactly I mean if we’re not on the first page of Google, for what it is, we’re offering our chances of being found, at least through search or slim, to none yeah. I’Ve heard quite often in studies, you may get millions of returns, but if you’re not in the top ten or the top twenty, you might as well, not even be there or what? If you optimize yourself for something, you think would bring you a lot of traffic, but it’s completely irrelevant and you find yourself getting a thousand visitors a day who have no interest in what issue offer people do that at more and then you would believe.
After after we have a search engine friendly site design, the most important thing that can be done on the page on each page of the website is make sure that correct titles and meta descriptions are used that match the content of the site. It has to be targeted at specific search phrases that have been proven through research that you’ve done to be the way that people actually search for what it is you offer we can’t just assume.
We know how people search we have to go out and do the research as to how they actually perform the searches that they do that bring up the websites that they’re looking for now may toe tags may sound like a fairly complicated concept of people who aren’t Used to actually web design web development, but it seems to me it’s one of the simplest things to do for most effective return on your efforts ago with search engines.
It’S very simple, very obvious. There are a few rules, and most people completely forget about it by the time they get to that part of their web design. They’Ve spent so much time and effort coming up with good graphics and writing whatever their their information is the simplest things get missed and that’s where the opportunity lies for people who are paying attention for sure, which is all for naught if it’s not optimized, for the Searches well – and you know finally, an interesting thing about websites.
Is there never finished? You know that the final of three fundamentals that that I list for people is that always be considering that you have never-ending improvement in growth of what was originally unique content that you wrote, in other words, don’t go and steal a bunch of content from someone else And expect to do very well for the search, especially if you never go on to go back to that patient and work it over even more.
So you want to think of yourself as being a contributor to the web and not just adding more noise to all of that. That’S out there it’s a never-ending process, that’s for sure, as the Internet itself, and can you think of any industry that you have ever seen that it has revolutionized the marketplace so quickly is the internet? Look at what’s happened in just the last decade? Absolutely – and you know, I would bet that people from the 30s would say that direct mail certainly change things and it did back.
Then this is nothing more and nothing less than that. It just has the ability to reach people is like nothing ever before. What is a job like for a SEO specialist? Does it give you flexible time with your online work? Does it give you free time for some of the other projects that you might be working on? Oh absolutely, but I caution people that if you don’t enjoy the work that you do, this will be drudgery like nothing else, so very specialized.
The vital research and I like competing, and so those two things are what I spend the majority of my time doing. The writing of titles and descriptions and tweaking people’s content. So it’s congruent with that is the easy part.
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This is the show where you get to know about all the technological advancements that are happening around the world. My name is on going okay and in this particular show we are blessed to have two wonderful young gentlemen who are business partners. We have cahiim Angemon, who both work at the East African online company. Welcome to the show I’m happy to have you great.
Thank you for having us. How long have you been in Somalia – and I understand that you both were in Canada for quite some time, yeah yeah we’re both born a boy in Canada born in Canada, oh and now, you’re here from Island yeah. But this is only this is wrong, and how did you guys get to being involved in digital marketing, because I hear you’re, training, people or not digital marketing is like how did this start and while digital marketing will and the way we started, was we seen really A big gap in the market over here where and people were not used to anything digital.
You know they’re using traditional tools like you know, commercials or you know, and posters flyers, mail stuff, like that. You know so then on and when we first introduced digital marketing and we had our first project and the guys were working for. I were doing an another project for it. They started calling us engineers, you know it kind of. Did you know so I kind of motivated us, you know yeah and motivated us to uh to establish a company.
You know, how did you learn, you know and tell you know we found out guys that you know build toilets are called engineers too. You know so he told me oh yeah, yeah, so jamelia, the founder of east african online. Tell me you story like: where did it all stands? Yes, suddenly I’ve been here for two and a half years going on my third year. I shall assume it started. Actually, as a pilot project, you know to Sharla.
We said that there is a big problem here with unemployment, so there was many people they had many of the youth. They had no jobs and most of them they had this idea that they can’t work the government. They have to get from a chopper mm-hmm and, if you for me the idea of unemployment, it’s so it’s a figure. That’S an idea, somebody that they they. They believe that this this much of a percentage of people living in this land and they don’t have an opportunity to work.
What if somebody wants to work? It’S like the prophets of Allah release a large if you were to have true reliance upon your not, but there are lines that you are supposed to have upon it and you were to go outside seeking URIs Allah is going to provide for you like he provides For the birds, so the birds they leave, the house starving, looking for their profession and then when they come back home, therefore they have what they were entitled to that day, although he provides for every single living creature on this planet.
So somebody if he wants to work, you can work. Even if you look at the history of the world most of the people, they were either they learned their skills and they walked with their skill or they involve themselves with trade. So just this generation people they believe that the government they’re entitled to given me a job and they say the government is corrupt and ok, if you believe the government is corrupt, you’re going to worry you’re going to depend your livelihood on somebody who’s come.
You cannot know what you’re going to you can’t. Even trust me with who you are here. Are your backpack? Yes, Jenny. You want me to your I’m going to defend my livelihood on, doesn’t make sense mm-hmm. What we did was we saw that there’s a big opportunity for people to to work, unlike something called the digital economy today, so almost four billion people they connected to the Internet. Four billion people the whole world, maybe there’s eight billion people, almost the entire world, half of the one we on the Internet.
So if you look at, I had a case of our example. Our case has two million people, maximum two million and four billion they’re. Not the same so you can reach more people, yes, its own surface, its own market mmm-hmm. So if you give people that opportunity what they’re spending time, I facebooking doing things that there’s no no benefits for them, they can. They can make money office yeah the social media platform, so I started off one in two and Charlotte gave people an opportunity to work.
I’M the lessons day to officiate over 800 students. Those students under that is a number of success stories in Orissa where they earned income online no handle is digital marketing. People are used to the traditional ways of marketing. So what is digital marketing? In a nutshell? Him? Okay and digital marketing is basically promoting a product or service using an digital technology like phones and computer apps and and using modern technology.
You know reaching people, but the social media, social media, Google and email and that’s about it. So among all these tools, Richard is more popular for digital marketing, which n is more effective. Is it Facebook? Is it email with it Google search like which is which Facebook Facebook could be yeah? I think Facebook could be and a number one, the number one because and I think about Facebook – is it’s very easy to connect to a big platform at one time.
You know and your target audience you could you could and specify the people that you wan na you wan na target. You know your audience, you know, so that’s what makes Facebook different from everything else you know so like if I want to reach out to women – and I have this product of selling, I’m able to identify which groups the women are in or pages the best. This way is to understand Facebook, how they, how you’re able to even reach that woman in Boerum a were in my rope, yeah Facebook, there’s no company in the whole world that has more information and its users in facebook.
So Facebook, when you log on to Facebook, Facebook, a knows your email and knows your name in those. Your phone number knows where you live knows who your friends are and knows where you worked and knows where you want to score the things that you read on Facebook. If you go to soccer pages – and those are here – somebody who, like suck mm-hm so everything that you do on Facebook is recorded yeah, it has a database okay Jamal.
He is somebody who always goes on this page. We’Re going to put him under that category. Now, when you know that Facebook has the most data in the world – and you want to use this database, facebook allows you to use this database. So me, I used to work at a company called stats, Canada. That company is the best statistical organization in the world. What they do is they collect data, they sell their data, they put out statistics every single year so to buy data from a company its money because money yeah, but the best company in the world, the one that has the most date in the world’s Facebook and It allows anybody to use their data miss.
So how do you use a database campaigns? You put up advertisements, you say I want to target. You know the women in this country that age group really. I only want to target the people who like soccer or who, like frankincense or like, and then Facebook will tell you. Okay, we have information on 100,000 people that are like, then, when you want to do an advertisement and you reach those people you’re going to put your budget, I want to spend $ 10.
Facebook will say: okay. Well, we can estimate it reach that many people every single day, the time you want and the people that you want, there’s no there’s no advertisement platform in the world that can do that right now. If I go to CNN or Al Jazeera – and I give them all of that money – maybe a few thousand dollars to put out a commercial just for one night – al Jazeera can’t guarantee with the people who are going to read the commercial.
They can’t guarantee me as much people as Facebook and guarantee me two billion people. They use Facebook, it’s the whole world, we think there’s not even it will bring it to me where people who are in Cyprus, there’s no TV network, cable now and the whole world has a reach of more than a billion people. So when it comes to Facebook has the most data you can target, whoever you want, you can reach a lot of large amounts of people mm-hmm.
My opinion is same, is kind there’s nothing like Facebook, Terry and even other digital platforms. Google search engine optimization YouTube. There’S no comparison to traditional music yeah, so you are telling people that you get value for your money. If you pay Facebook to advertise, you get value for your money as compared to when you do it, maybe on other traditional. If I ask you give me $ 20 and I give you 20,000 pieces of papers – and I say go to the souk, then I go to the market.
I want you to reach, you know just people in Hargis. This is an example. Visa handout, 20,000 paper study. When you probably got ta say it’s impossible, I can’t do that, match people or you’re going to say. If I do even that people at $ 20, it’s not a lot of money. For that, it’s you might. You might accuse me of Russia mm-hmm. So then, if you go to Facebook, you say I’ll, give you five dollars today it can reach not only that amount of people, people who you want to reach.
I give me twenty thousand papers and I say reach that specific person in that specific location. You’D, probably even if you want to do it, you won’t be able to be impossible graduates, yeah mm-hmm. What is Google search like there are times when you go to Google and maybe you’re searching for a handbag, and then pictures of a handle will come up and they have brands on them. How is that effective in digital marketing? So Google has a number of ways.
You can market on cool when it’s called Google search engine, optimization the process of being on page number, one on mobile. So if you want to you know as an example Somaliland that word when people search it on google, if I ask you you search Somaliland, are you more likely to go on the pages on the websites on page number, one or the websites? On the other pages, page number, you’re going to say page number, one will be out of 100 more than 80 % patient over 1.
They don’t go past it when they search something specifically that keywords so Marilyn has around 10,000 to 100,000 people searching at every single month those people. If your website is on page number one. You have around 10,000 to 100,000 people coming to your website that much if you have a store in our case – and you have 10,000 to 100,000 people coming to your store that month for your store is very successful treatment of 1 %.
They buy something from that store, so your website is right. Your store people, you need people coming into your store. Google search engine optimization is one way of marketing a product. You mentioned something about pictures of handbags. It’S another way. You can advertise an herbalist or advertisements. Google Adsense program Adwords, you pay a certain amount of money depending on the keyword the menu on the websites you want to put it on.
Google will take your advertisement and put it on a website that enabled Adsense and that’s another way of you advertising your product. It’S also a very effective way, and I would say it’s second to Facebook when it comes to very effective, a very effective. How many people have you trained so far, because I hear you guys are not just doing digital marketing like you’re, also trying to reach out to young people and then any young people in her case or who are interested in digital marketing? Wow.
That’S a really good question and first of all, iron Africans are people back home, especially Somalis. They love learning new things. They really love, learning, new things and they’re really fast learners. So, as my brother Jamal was saying earlier and over the span of two years and and we trained eight hundred plus people, a big number – yes, a really big number and that Damona success stories and that came out of that 800 people was phenomenal and the long We first started the program.
People didn’t even believe that you can work on just like Annie said people in Africa, but they love to learn and they love to learn. So after two years nothing go to the super-nervous you’re going to see everybody now, of course, online store online online. Many people are trying to earn income online mm-hmm. I haven’t come to the dollar store, mmm Delilah, so you’ve reached out to a number of people.
Yes, how have companies now adapted to going the digital way, companies in some islands advertising online as compared to Hangzhou before mm-hmm? How would you rate it? Well, when the conversion was was mashallah, and we were here before an odd change so alhamdulillah and handle we were ready for the change and and then hamdulillah. We seen whenever, whenever a hit the market – and we seen a lot of businesses asking for e-commerce websites and in social and non, how to social media market and all those and basically how did change their their and promotions and their advertisements and to the digital marketing And al hamdulillah, we we we, we took a we took and yeah.
It was a good, very good opportunity for us to basically and build our brand. You know yeah effort and people, not only in her case of all over and East Africa to really and get to know what we really do and you know hamdulillah and we seen the change. We seen the change, we seen the change physically. You know you seen the change in and HMDA led that demand is there now. You know, as in two before people were more asking questions on like the quizzes and I just really real.
What is it yeah? Well, what is this you know till now, people are asking us questions that that are more and there are more on digital marketing and coming to us with things that we didn’t even know they knew about. You know yeah, so people are starting to take and they’re to learn about these things. Now you know so alhamdulillah. Now, if you go out to soup, you see a lot of young guys asking these on business people if they knew websites as a chance to train a lot of businesses exactly biggest turkey, telecommunications company nice, to meet you their stuff, the marketing department, everything that they Do now digital marketing mm-hmm was a changed.
It changed a lot and and we’re even getting contacted by by and NGOs big NGOs not who are trained and refugees and people and refugees and and people in need. You know on how to earn income other than the more traditional ways you know so I have today. Like you know, people are good people. I really like like something that yeah exactly the accepting it yeah really acceptable. Do you need any special skills to be an digital marketer and their secrets snake? Can you share with us a few secrets? You need to be online tuned for hours like what you need to have.
Is it just basic IT knowledge and doing how to use a phone like? What else do you need number one? You need a computer and then you have to do research, so it’s our it’s like any other venture. If you want to become a doctor, you have to learn how to become a doctor. You have to study a number of years. If you want to start a business, you should know you should do research before you get into that business.
So you can waste a lot of time, a lot of effort, a lot of money. Just give you an example when you want to advertise on Facebook. Facebook has something called algorithms system of Facebook. If you want to to people, they use the same amount of money. One person uses $ 10, the other person uses $ 10 same, not yeah. They both did a campaign. They both are good at the same location, but one person he reached 100,000 people in person.
He reached 1,000 people, so why? Why did one person reach a lot? Why the one person reach small amount, one person he put up a picture that picture had a small amount of words: three words LS the other person. He put up a picture with a lot of voids inside the picture, so Facebook’s algorithm system. Facebook will look at the pictures and see. Okay. This picture has a lot of words. We won’t show it to a lot of people.
This picture has a small amount of words, so just doing research beforehand, learning Facebook’s algorithms learning the system of Google learning the system of YouTube. You will be able to better optimize. Your campaigns engineer is the difference between articles like if I feature and a article which one will be viewed, I think I can answer that and the article is it’s not as nada. It’S not like a magic trick, or you know, as my brother was saying, you know, there’s there’s there’s just as a guru, those and algorithms is and when it comes to, as he said, the pictures less words you have the more people I reach the same thing With articles as articles is the shorter, the article that better cuz mom’s going to sit around for 30 minutes or an hour to read a article because as humans, we all have short attention span.
You yes, so then, and the best article, the best type of article, that you want to really target and to reach your target and a big platform over a platform and an audience is a article that is maximum three minutes with all the details. Yes, the basic details summarized maximum three minutes and, and that is that the best quality article to reach a target and a wider platform, and – and that is it’s – not it’s not magic.
Is you know it’s just you know yeah, but as as you go along, you know, you learn these things through trial and error. You know so then, just you know, keep trying. You know ya know. Technology keeps changing, they’ll be doing. Digital marketing in 2019 might not be the same that we used to do it’s, maybe in 2016 duty to keep up with technology like yes, it’s very important time, for example the one who goes to school.
He said his IT. He graduates in 2015 he’s not going to be the same as a person who graduates this year. Technology changes every single year, for example. If you wanted to be on the first page of Google and be more than ten years ago, all you need is to have the same domain name is what somebody is searching, so somebody searches some Island you’re, going to see some Island calm. Now, every single year, google has panda updates so this year, they’re going to add something else: the example this year in the year before social social trends, it’s very important what you want to be on the front page of Google.
So, just keeping up with the updates knows there’s a lot of factors they take into consideration the balance of website traffic yeah yeah yeah, so you know ready to give the people my personal fish, I’m not really not. Really. I want to keep a business and, as my brother said in East Africa online we have a Facebook page around 20,000 followers. We have a website, you know, and we have. We have a building and hosted yeah and the theater and downtown Hargeisa is behind and it’s in the neighborhood reiha-sama you can’t miss it and and – and you can come at the offices there you could come, we can and we’re open to anybody anytime.
You know and hamdulillah we’re we’re here, we’re here and Hum Dil. I know and we’re here to help our country you know and I’ll handle a lie. Lie lie, has brushed us a lot so far. You know yeah so hamdulillah and I advise people to consider digital marketing as a career. Does it be it’s digital marketing is a way to help them work so online itself, there’s many different types of jobs that you can do.
If you want to be a freelancer affiliate marketing, you just want to outsource mm-hmm. If you have your own type of business, you want to promote it online. You have a service you’re, offering people. Digital marketing will help you in every single Junction. If you want to just like marketing in real life – and you want people to come to your store, yeah you have to marketing digital marketing is the same thing.
It’S going to bring people to me. Well, thank you. So much for making time, I’m sure our audience have loved to hear from you. We’Ve learned a lot that maybe we did not know and thank you for being young people who are making a big contribution in our economy, because you’re creating jobs and it’s having people that you do not have to wait for official employments work in a government office Is money online? Yes, so thank you so much for making time for money and technology to our audience.
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