So what you use custom conversions for is basically, if you have a page and you want to track something – you can use – use the custom conversion to track that. So I’m going to show you how to do that, but before we get into that definitely subscribe.
If you’re new subscriber hit that alert button, so you know what I post a new article event: any comments or suggestions for future articles or for this article leave that down below alright. So let’s actually get right into it, don’t waste any more time! You know how I roll, so what you want to do is once you go to business, stop facebook.Com and you have your account set up. What you’re going to want to do.
Is you want to go to your ads manager? So you just click over here and then you want to go to all tools and then under measure and report you want to go to custom, conversions. Okay, I can make a different articles on different topics. I don’t want to go too in depth today because you can kind of get lost, but that is a good idea that might actually just make a little mini Facebook Ads course, for you guys, you know where things are um, so let’s actually do that.
Actually, I’m right on the spot right, that’s how we do around here, just kind of got to do things alright, so once we’re in the custom conversions area, this is actually a pixel that I don’t really normally use, I’m just starting to use it some more. So, there’s not that much data for my custom, conversions, but what you want to do is click on create custom conversion and then from here you can give your custom conversion a name.
So you can say something like signed up for training. You give it a description. If you want so, for example, signed up for live training on November 15, all right and then you select the data source, so the data source is basically your pixel and I can make another article showing you how to actually put your pixel on quick models. I already made a article about that, but I’ll do an update, a article for you guys coming soon.
So then you want to select the URL traffic, so you can select all URL traffic or you can select standard events. So, for example, if someone were to view content, you can select that or you can select a purchase. So this is basically basically saying if someone view to page and you will select the URL or if someone made a purchase on a particular URL, you can do that. So, let’s actually just say view content for now.
So what we want to do, though, is you want to go into our clickfunnels account or wherever your URL is for whatever particular thing you’re trying to set up all right, so once you are here inside, your clickfunnels account you’re going to want to go to the Funnel that you’re going to actually use and they’re going to go, find the final step, so I’ve been promoting a live training. So if you haven’t seen my live, training on YouTube ads definitely go read that it is getting taken down tomorrow.
So definitely go read that so, let’s just say that I have this training and I want someone to as someone signs up so if they get to the Thank You page, which is this area, I want them. I want to know about that. So what I’m going to do is I’m going to open this up and I’m going to copy this URL and I’m going to go back to Facebook, ad manager and then what I’m going to do here is I’m going to actually put in the rule here.
So the rule is basically as long as this URL contains or doesn’t contain or equals, and someone lands on this, and this will equal a few columns in so we can say equals we can say contains, or does it contain there to clear I like to either Use contained, depending on what I’m doing so, if it’s someone’s making your purchase, though I would select, I would select equals to make sure that that page is the specific page they have to land on.
In order to make that purchase. You can also add multiple other rules, so you can say rule number one they have to land on this page and you can do like doesn’t contain, for example, so like if you had a page. So if they got here, but they didn’t go to the actual, live training room, you can say doesn’t contain and I can actually make a article talking about retargeting as well, so you guys know how to do that.
You can also setup a conversion value. So if you have some type of value for this particular conversion, this is mainly used for like if you have purchases, but so this are just a few content, then you can just leave it here and then once you have done this just by selecting the website Event, you just click create. I wonder if this loads other no okay, it doesn’t other events. Okay, so you can click create and then it’s going to say your custom conversion for sign up for trading has been set up and that’s pretty much it.
So as people go to this page, it’s going to it’s going to trigger this, and it’s going to say this person signed up and then you can make look-alike audiences based on how many people signed up for this training. For this particular train, you can make a look like audience based on the people that actually do sign up. Okay. So, for example, this one you can see here it says active, no recent activity because I’m not promoting this, and this one has no activity X.
I just made these so, for example, for this one it was show active, because someone actually did take this step here. So this category is a lead. That’s what I’m trying to try to show you, but I don’t know why it’s not allowing me to show that, but in any regard, this is how you would set that up and then, if you want to go into your ads manager, you can actually on the Actual dashboard itself, you can actually show those custom perversions.
So if you go to, if you scroll up here, columns and you go to customize columns and you go to convert under conversions and go to custom conversions as soon as it’s loads. You can then select your custom conversions from this area, so you can look at the total, so if you want to select so, let’s just select, some of these are deleted. Okay, let’s select this and we’ll just have this in this actual window, and then we can click apply.
Um Benni adds up those not going to show, but you. If I was running ads to this particular page, then I would know how many people signed up because based on the custom conversion um and then this will show up right here in this area. So that’s pretty much how you would set up a custom conversion. You can have custom conversions for different things. Facebook ad manager used to have different custom conversions, I’m not too sure.
Wouldn’t they change that. So I have to look into that, but it’s pretty simple to set that up and then you can kind of use that for your business but, like I said I will definitely have more tutorials on Facebook Ads just because it’s something that a lot of people kind Of get confused and it’s really not that hard, and you know once you kind of know what you you can definitely get some good results using Facebook as if you know you’re doing so.
If you have any comments or suggestions, leave those down below and if you haven’t subscribed, definitely subscribe and hit that alert button. So you know when I post a new article. Thank you guys so much for reading and if you haven’t checked out my live training on YouTube ads, you definitely want to go check that out that is going to be shut down pretty soon. So definitely go check that out and I’ll see you guys in this article.
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That’s almost 5x the amount of results. What’s going to know if a mare gathers here with Willis academy.Com and in this article I’m going to go and give you guys a 24 hour campaign update to show you guys data right so that way we can look at data and analytics. So, let’s go ahead and step behind laptop boom, we’re behind the laptop now.
First and foremost, this is an update of the original campaign article that I created. So let me actually go to Dropbox, really quick. I don’t know if you guys recall, but we have two angles: three images, three audiences and 18 total variations. So if we look here right 18 different variations at $ 10 add sets is about 180 dollars spent. So if we look here so far, we have about 182 dollars spent, so we’re right on track to about that ten dollars per day spinning.
So this is roughly about twenty four-hours-a-day a day right and I personally don’t make any data-driven decisions until about three to four days once we actually have enough data, so we don’t have an updated yet, but I want to go ahead and actually just kind of step On the laptop here and kind of give you guys an update to show you guys within 24 hours, like what what type of data you’re going to start getting an update of of what I thought was going to happen happen compared to what did happen.
So first thing that I do want to go to an address is, in the last article we had the the affiliate marketing audience right, so affiliate marketing, affiliate marketing, affiliate marketing in the last article that was actually performing the worst that was performing the worst day. It had no actions performed no results, however, right, that’s the importance of not making any decision too early, because I personally thought it was going to do the best right, but and what and what I mean by for let’s go and actually look at the ad set.
Really quick, so if I open up the ad set or go to edit today of marketing, if we look here, the audience is simply affiliate marketing. Is that simple right so right now what we’re doing is we have a sandbox campaign and we have 18 different variations. That we’re trying to see we’re trying to find winning angles, which is basically ad copy and headline we’re trying to find winning creatives, which is a winning image or try to find winning audiences right.
So in the beginning, the audience’s were showing that affiliate marketing wasn’t converting, but if we take a look here and we go to cost per results, when we go to the top here, the top performing one right guys remember these. These had no actions, but the first time I shot the campaign overview campaign or article, but that being said since that article, the top performing audiences for the marketing, so with that being said, you have to give it time right.
You have to give Facebook enough time if you notice here it says active learning, active learning right so once the active learning is off right. It’s not it’s not learning any more, but it’s always learning. But with that being said, I want to go ahead and actually see which image is performing the best right. So I don’t know if you guys remember the three images are actually so, let’s go to I’m going to go to affiliate, affiliates, affiliate, marketing, affiliate, affiliate marketing and then affiliates affiliate marketing.
I just want to show you guys the three images right, but this should tell you guys something right: one of the images is performing out of dollar twenty seven one of the images is performing at 344. One of the images is performing at $ 10 right. So let’s go ahead and actually take a look, so the image that is performing the best so far me sitting in a pool right on my phone um luxury pool. I believe that was in the W in Miami right.
The one performing at on three dollars right is: I could have guessed this one. This is funny this is funny now I could have told you. Actually, I wouldn’t know whether the Tiger the tiger one or the one me sitting in the pool would do better, but I definitely thought that they would convert better than me with a group of people right with morale job, so the audience so far right, we haven’t, Gave it enough time, but the audience looks like this could be a winning audience, but sometimes you think your audience isn’t working, but it’s really not the audience.
Why? Sometimes you have a winning audience. For example, I should say this was a winning audience, but I had this picture right here and I was getting $ 10 $ 10 per result, which is what I’m getting right now. I like all this audience sucks. No, it doesn’t you suck right, you need them. You need to create enough variations, so the reason why you want to do different audiences, different creatives, different different angles, and you want to do it like.
So, let’s look at the actual campaign structure. What I did two angles right, so two different sets of ad copy. Next and let me actually go to the ad comics – I don’t even know what ad copy this is. I believe this is the affiliate marketing ad copy. It is the affiliate marketing ad copy. So if I go to the affiliate marketing ad copy, obviously right dear struggling affiliate marketers and I’m targeting the audience of affiliate marketing, so they like affiliate marketing, I’m targeting affiliate marketers and then now I have a creative and out of these creatives.
So we know that the angle right – we don’t know this yet, but based off of the numbers right, I don’t have an update attack to make data-driven decisions, move a sophomore or looking at right now. We know that the angle, which is the ad copy, as well as the image we know that there are not the images, the angle and the audience is probably a winning angle in audience. So eventually, what I’m going to do is split sense: that ad copy and split test that ad copy in that audience and I’m going to go to split just a whole bunch of images and see if I can get a winner out of that and out of That, if I can go ahead and actually beat this image with other images that I have right, some pretty dope images, then I’m going to go ahead and actually move it to another campaign of my winner.
So this this campaign right here is basically like split testing campaign. I guess you could say now another one right is over here right, another one that seems to be catching a little bit of traction is the overworked campaign. Now, let’s actually see what images right now, the two different audiences one is Tim Ferriss right. So that’s actually edited to show you guys the audience. So the audience is Tim Ferriss and the audience here is Russell Brunson right.
So two internet marketers. So with that being said, I’m going to laugh if they’re the same image right, but let’s go ahead and actually see. I knew it so guys we have found I’m not going to jump the gun of guys, but I believe we found a winning image right cuz. Let’s take a look at this guy’s right. Look at this look at how awesome this is data-driven decisions, so the top three converting ads. This isn’t a fluke guys.
This is just this is this is what the public says is what they want. So if we look at a fitness, we look at all of these three. So look: there’s two different marketing angles: two different marketing angles right: two different marketing angles: three different ad sets. If we go to the ad creative, we have a winning creative right. This one is outperforming every other creative so that guys, that is data-driven the sitter’s.
So what I’m going to do is I’m going to go ahead and use this image? I’m going to continue to use this image, but I don’t want to jump the gun yet right. Um but guys one thing that I want to go to show you guys is 182 dollars spent. I only got 25 leads right now. If we were to spin, if I was to get a dollar 27, let’s just say, let’s just round that, let’s just say I was to get a dollar 50 per lead right, that same hundred and eighty dollar ad spin would amount to a hundred and twenty leads.
That’s almost 5x the amount of results right. So what happens is guys. The whole objective in the beginning is not to make. I know that sounds crazy, but it’s not to make money. It’s to get data is to find winners. It’s to find the ads that are actually working and then what I’m going to do is I’m going to reallocate that spend to the winners, so files are reallocate that spin right right now. This campaign is not a profitable campaign, meaning if I’m getting leads on average.
For seven dollars and twenty-nine cents, I’m getting 25 leaves with one hundred and eighty dollars spent. That’s me losing money, but me split-testing has allowed me to find a winning image so far, right so far and a winning um angle right a winning angles. So what I can do is I can go ahead and actually split test that angle with that image and try to actually beat the actual angle and audience right.
That’s how I can that’s one way that I can optimize that and try to improve, but with that being said, what I’m going to do now is eventually, after a couple of days, I’m still going to go ahead and give a time right, but after I give It a little bit of time. What I’m going to do is I’m going to be able to actually re allocate some of that money and if I was getting instead of seven dollars on average per lead, if I was getting leads at a dollar, thirty ton dollar.
Fifty even below two dollars leaves below two dollars. That is a profitable marketing campaign for me, so I’m going to go in a scale at that level, I got ta find the winners first right, so I just wanted to do a quick, 24-hour update just to show you guys right what we’re looking for now. We’re not looking for guys as these I’m not even looking at the backend stuff. Yet I’m not looking at I’m not looking at the backend stuff.
Yet right. First, we’re going to go to look at the front-end numbers and then an additional things that you guys can look at from the very very beginning could be like the cost per click you guys can be looking at the UM, the click-through rate. So one thing you guys will notice if I go to the top-performing Li or the top performing ads here right, the top performing ads the click-through rate is one point one six three point eight and two point five: three right.
I would assume that these top three probably have some of the highest click-through rates because of this image click, the rate click the rate. Now I want to go to actually so these two right here. These two ads have pretty high click-through rate, so I want to go to and actually look at the image. So guys is that high, the higher your click-through rate? That means it may be a pretty good, pretty good image if you notice here five point: seven four percent click-through rate – and it has seven link – clicks now – there’s some sort of disconnect here, because this one’s getting a low cost per click, this one’s getting a high Click-Through rate, but the question is: why isn’t it converting I’m getting cost believes out for four dollars, so I’m going to go and actually look at that so affiliates and Russell so the target one guys.
That’s why it’s getting a high click through a just me. Petting a freaking tiger right, so this one is getting the highest click-through rate. That’s why I’m not going to go ahead and actually jump the gun to say the other one is the winner yet because over time this may actually change. So we have to give it enough time right and give Facebook enough data right. I like to be personally, I don’t like to make a decision, unless I at least have about a thousand impressions right, which is one CP, one CPM right cost per thousand impressions.
So with that being said, um yeah, that’s basically the article I just wanted to show you guys some of the analytics that you guys should be looking at. Obviously your cost per action, whatever you’re trying to accomplish did you guys go look at other things, I’m going to kind of give you guys. Some extra data, like the click-through rate, shows me. Okay, the Tiger the tiger ad may be a good image, but because it’s getting a high click-through rate, I just might have to write a different angle to that audience.
So this may be you what I mean right, that’s why you want to get all the analytics. The click the break shows me it’s a good image, but there’s this that there’s some sort of disconnect there right to where it’s not performing as high as the other ones. So one different angle that I could switch up is: I can go to actually in the actual ad talk about being in Thailand, petting Tigers and being able to travel the world and going from corporate slavery to traveling the world, because I have a laptop business or Work from home business that allows me actually travel work for my laptop work from anywhere.
That allows me to get experiences like paper tiger, so on and so forth. So if you guys want a – and I can appeal to people who want to actually travel and an audience that will probably work well with, that would probably be like the 4-hour workweek and I can go ahead and say so. If you want to go ahead and learn how to live, laptop lifestyle click down look boom and then it may be a little bit more congruent.
So I actually want to look at two more things right, so this is actually you never mind. So if you notice the one with the high click-through rates, this is talking about struggling with idiots, so petting a tiger and talking about struggling affiliates that may there may be a disconnect there right. So maybe I have to switch up the angle with this different net, but with that being said guys, we have two to three more days to actually wait.
Look at the data, I’m okay with losing this money, because I’m getting really good data, I’m getting I’m at because guys understand, sometimes you’re going to go ahead and actually put up three you’re going to put up all these variations and you’re not going to go and Get anything zilch is zero. I mean you’re not going to get a winning image, you’re not going to get a winning angle. I just so happen to potentially have a winning image and a winning angle.
So I’m super excited about that, so an a winning audience. So that being said, um the more variations you you create and the faster you spend depending on what your budget is, the faster you’re going to acquire data, the fashion you’re going to be able to make moves right. So the bigger your resources, the faster you’ll, be able to make moves. But with that being said, that’s basically all I got for you, that’s how you make data-driven decisions.
That’s how you look at your analytics. That’s a campaign. That’s been up for about 24 hours and we do have some pretty data and some pretty good insight on this campaign. Now it’s just time to wait a couple more days to look at the data and make data-driven decisions. First and foremost, I want to say thank you for reading this article, if you liked this article and want me to make more like and make sure to smash that like button, also, if you haven’t already make sure to subscribe, to join the fam and click that Notifications got to be notified every time I drop some new heat.
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Newsfeed could be on the mobile newsfeed or the desktop newsfeed.
Okay, it could be on the right-hand column. It could be on Instagram Instagram stories. It could be. You know a article, it could be on the audience Network, There’s so many different places that you can go through and show your ad Okay And I want to break down and show you guys. What’s worked really well for me And then also what you guys should consider doing with your business right now, real quick guys, If you guys want my hundred percent free Facebook Ads mini-course, it’s a complete run-through of the Facebook Ads manager.
It’s really it’s really for beginners! A complete run-through of the Facebook Ads manager. We show you guys how to set up the Facebook pixel, all the tracking, so basically a quick overview of setting up all of your Facebook ad campaigns just drop a comment down below give this article a thumbs up, and I will share that with you. Alright. So, let’s jump into this Okay, So when we’re going through and we’re talking about placements, whether we want to show the newsfeed or if we want to show the right-hand column or Instagram or the stories or whatever it Is we’re going to go through and we’re going to create a new campaign.
All right, so, let’s hit start over here Now, based on what your marketing objective is Like. If you want article views or if you want leads, or just people to click to your website or whatever it might be, different Marketing objectives can work better, depending on where you place them right. So I just want to give you a quick run-through, though, in this article of What’s worked best for me on pretty much all these different marketing objectives as a whole.
So for this one, since we’re talking about Placements this marketing objective, Let’s just pick traffic for this demo right here and we’ll hit continue And so at the ad set level. Okay. So this is that second step and then the third one you’re going to go through and actually create the ad the actual, creative Right. This is where you’re going to go through and choose which placement? Okay, whether you want to show the news, feed the right-hand column, The audience network on Instagram and the stories on the new Instagram news feed on mobile desktop.
You have all these different options and this office view also, where you choose your audience right now, I’m not going to get into you the audience targeting all that stuff of like who we should show these ads to that’s all in that And as mini-course facebook, as Mini course, So if you guys want that drop a comment down below give the article a thumbs up – and I will share that with you – but let’s come down here to Placements okay now by default they say automatic placements recommended Okay and I don’t always recommend that.
Okay, now, Let’s bring this down, You have a few different audiences right now, when you’re, targeting your warm audience. Okay, Now your warm audience is people who have already visited your website They’re on your email list. They basically have interacted with your Facebook page, So they know who you are Right when it’s that type of group, That’s typically a lot smaller audience. Usually it’s, like you know tens of thousands of people or, if you’ve been doing business for a long time.
It may be in the you know, one hundred two hundred thousand people, but that’s where I’m a would use all Placements. Okay, because they already are familiar with you. So if they see you on Instagram and the stories or the news feed or on Facebook ranking column, there are at ready, like they’re, going to their attentions, going to jump to you and what you’re doing right now, if you’re going to a cold Audience completely cold Out – and they have no idea who you are They’ve, never seen you They’re never heard of you Nothing and you’re trying to get their attention.
What I like to do typically, is go to edit placements and I Usually like to start out with just the Facebook news feeds right here: okay, So what I’ll do is you can see? They’re all checked. I come over here and I uncheck all these. I uncheck the messenger, the audience network, I uncheck Instagram, unchecked instant articles, all of these different ones – and I just start out with Facebook news feeds right now.
This is historically what I’ve seen work best for my business and a lot of other people’s businesses. However, Just because a lot of people are starting to focus on the newsfeed now The the cost of generating leads in the cost of doing business, It can be a little bit higher it’s going up because it’s kind of like the supply and demand right like if You’re going down A freeway and they’ve got like let’s say a hundred billboards on this 50 mile stretch.
Okay and There’s 200 people Go through and show their advertisement on these hundred billboards. Okay, the cost is obviously going to go up and it’s going to go up. Go up go up to the point where there’s not 200, there’s now maybe 150, and then, if there’s that there’s going to still go up to the point where you know They’re leveling out right that 100 And so that’s kind of what’s starting to happen.
There’s so many small businesses, So many people trying to advertise in the news feeds and that’s why I, oh I’ve forgotten check this one. That’s why it’s it’s good to go through and test out some of these different placements. So the second one that I like to go through and test out is the Instagram newsfeed. Okay, now, typically, What I like to do is go through and create a different ad set okay, So what that means is, I would go through.
Let’s say I’m going through and creating this this one with the news feeds I would Continue. I’ve set my budget and I would continue and create the ad, But I would go through and I would create a completely different ad set targeting the same exact audience. Okay, because then we just we can get a really good split test. Okay, So targeting the same exact audience. So we can really know which one converts better and instead of clicking news feeds We for Facebook, We’re going to do the Instagram newsfeed, So we’re going to uncheck that and you can see we’re just targeting the Instagram newsfeed Okay, so I’ve seen I’ve seen different results.
I’ve seen varying stuff, like so sometimes Instagram back in the day. Their advertising platform I didn’t feel like was that great, because the targeting stuff was a little bit off. I feel like it’s gotten a lot better, so you can go through and start targeting more with Instagram and in the news feeds and Then, if you go through and you find out later on, you’re like well – Oh It’s only like it like.
So, let’s go back and let’s say we’re targeting on Facebook, bad as replacement And you go through and you’re. Looking at your stats, Okay and I can – I can shoot another article for that – a little bit later, how to go through and look at your stats. And Let’s say you see, most of your opt-ins in the Facebook newsfeed are on mobile as opposed to desktop, So but more people are opting in like scrolling through on their phone, as opposed to scrolling around on desktop.
Now, Back a few months ago, the mobile newsfeed for Facebook and the desktop newsfeed, Those were actually separate that you could check, but they’re, not anymore. They combined them together. However, what we can do is come up here to Device types and we click on all devices which is recommended, and I typically recommend that as well. But if you’re, seeing like hey mobile, is working so much better than desktop, All you got to do is come over here and click mobile, only Okay, so you’re only showing it but then you’re, obviously you’re going to have to come through and uncheck.
All of these. So you’re only doing on Facebook, news feeds and it’s only showing up in the mobile feed Okay, so it’s not showing up on desktop or vice versa. So you could go through change this to desktop. But as I recommended story now, I would go through and do all the vices All right so guys. That’s basically a quick rundown, So Start out with Facebook. News feeds see how that converts and then, if you want to go through and expand and do some split testing and see some other Different placements, I would test out Instagram news feeds and then you can go see in your analytics, Whether it’s mobile that works better Or even or even desktop right and then another thing that I would do is just go through and and test things out, because your business is Different than anyone else’s business right, And so you might find that, like hey Messenger, messenger, just works amazingly well.
For me, right, like you, just might find that that just works super well. So, like basically messenger ads, you can kind of see this over here When you’re, going through into your Facebook mobile app into the messenger. A little spot like the third one down It’ll be an ad and I’ve seen that actually worked fairly well for certain ads. But keep in mind that the ad creative, so when you get to this next step down here and you create a new ad, Just know that it should probably be a little bit different than the ad that you’re showing on your Facebook newsfeed All right.
So anyway, guys, hopefully that was helpful for you guys kind of break down the different placements and What you should try. First, if you’ve got a small budget like if you got ten to fifteen dollars for twenty dollars a day, I would start out with the Facebook news feeds and then even merge into the Instagram news feeds. If you’ve got a bigger budget, if you’re spending, you know A thousand two thousand dollars per day or even more, then you can obviously have a little bit more of a budget To start experimenting with some of these other ad placements right.
So, anyway, guys this article is helpful, obviously Give it a thumbs up, drop a comment down below. Let me know what you thought. Let me know anything that you know you’ve experienced different placements that work extremely well for your business. I always like to experiment. I always like to try anything So I’d love to hear your feedback. Also, if you guys are brand new here to the blog, Make sure you guys subscribe, because we launched new articles every single week on how to generate more leads, Make more money and grow.
Your business, So thanks so much for reading guys and we’ll see you all later.
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I just wanted to go over these, these differences between business manager and ads manager. Those are the two main portals, the two main pages that you’ll have to get familiar with, as you go into more Facebook advertising and if you’re running ads for other clients or other businesses, then for sure you guys already know that the differences, but a lot of You guys that are beginners, this is beginner stuff, and this is important stuff, and this is really all there is to it.
It’s pretty simple once you really dive into it. But when you come to Facebook, everyone, everyone kind of knows how to run an ad right. They come to Facebook and then they’ll, either click on create’ and they’ll click on add or you can come over here to your drop down and you can click on manage ads and you can get to the ads manager that takes you over here where you can Actually run the ad. What I would do, if I are you is, I would bookmark this page.
This is your ads manager. This is where the green button is at wherever you see this green button make sure you bookmark this page and Facebook’s always changing the format and the layout of, but also you should still be able to see this. This green button, though this is where the magic happens. You want to bookmark this page. For sure this is your ads manager. This is where you’ll be running your ads from, but the business manager is, if you want, is, if you have multiple businesses, let’s say, for example, you have multiple projects that you actually run yourself, your business.
Your actual you know, income like I have like these are all incomes, that these are all businesses that I just setup right now like these are all new accounts. I needed one for my clients. I needed one for my inspire to digital, which is a completely different product, FB ads for beginners, a completely different product digital agency blueprint, the social real estate agent. These are all different products within my business right within my company under inspired digital, so I needed business manager, so I can set up multiple ad accounts, where I can run ads out of these different accounts and be billed for those projects for those ads right like For example, a digital agency blueprint, that’s a that’s a complete different product.
I don’t want to be running ads out of this account from that. I don’t want to be running ads from TS. Rea clients in the digital agency blueprint account right like so. You wouldn’t do that like ads that you that you’re running from inspired digital, you don’t want to be running those types of ads in this ad account because it just it it would get confusing. And when you separate everything it just, it allows you to be more accountable.
It allows you to be able to look at the numbers and know exactly what’s being spent per product or per project or on different on different on different yeah, different things that you got going on. So this right here, these different at accounts. You can only have before you used to have unlimited Facebook would give you like damn near as many as you wanted, but I think now it’s only five. You can only have five ad accounts under your actual name.
Okay, so some of the one ad account I’ll use to run simple ads for clients, but now, as I go into the new year, I’m going to be doing way more Facebook advertising for clients. So I won’t even be running it out of my ad account I’ll, be running it out of their ad account, but I still have this one set up, and then I just set up these other four, because these are going to be for projects that I roll Out in 2020, and so again inspired digital, a completely different product, and I don’t want to be running ads out of that account in the digital agency blueprint account because they’re completely different products.
So this is one huge reason why you would you would want to set up your business manager, so you can have multiple accounts if you have multiple products, if you just have one product and you’re just doing your your one business and that’s it, then then you Wouldn’t necessarily need business manager, you’ll just need the ads manager and again the way you get to the ads manager is come over here and click on create and click on, add and that’s going to bring you to the ads manager.
100 % of you guys have this part setup by default, it’s already there. This is one account right. You guys have one ad account and you’re running everything out of that one ad account – and here is the ad account up here, so you have that one out account now the business manager, it’s only for those that have multiple businesses, multiple products and you need multiple Accounts: okay, that’s number one and then number two reason why you would need business manager is, if you’re actually running ads for clients.
So if you’re running ads for clients, then you’ll need to access their business page and that’s done through the business manager through the business manager you go into the settings. I have articles on how to request access to business pages. In fact, I cut a article. A few days ago, so go back and look at that. One um actually know what I’ll tie it to the end of this one so so stay to the end of this one, and I’m going to tie it to the end of this.
One you’ll see that pop up at the bottom here at the end of this article. That’s how you request access to someone’s business page. So, if you’re that individual, if you’re, that freelancer, if you’re, that that that marketing agency and you’re going to be running ads for other businesses, you’ll need business manager to request access to their business. Page. Ok, so stay to the end of this article and you’ll see a pop up.
You can read that one if you do not know how to request access to other people’s business page. So that’s the second reason why you need business manager. The third reason why you would need business manager is, if, let’s say, for example, these are all your products right. Let’s say you just start blowing up and you’re, crushing it and you start making a ton of money, and you start hiring people to delegate this stuff to.
You can start assigning roles and start attaching their name to these accounts, so they can maybe log in update it run an ad manage your facebook business page. This is, as you start to grow and, as you start to get bigger, you start to bring people onto your team. Those are people that you can give access to to these different ad accounts or give access to the entire system or give access to your facebook business page.
Then you’ll need business manager, so you can start assigning roles to different people, so business manager is super. Super important and again a lot of you guys that are solo, solo, solo, printers and you’re just individual, and it’s just you right, you’re, your own! It’s just you you most likely have different projects that you want to roll out right. You probably have different ideas of different things that you want to start rolling out, set up.
Your business manager set up your business manager. That way, you can have different ad accounts and you can start testing out of different accounts, those different products. Okay, so this is the business manager you guys the ads manager is simply to run ads out of. This is where, once the business manager is all set up and in it’s all said and done, I’m going to still have to come over here to run my ads, so the ads manager bookmark this page, the business manager bookmark this page and what I do on The business manager is, I actually bookmark the business settings so once I set up the business manager, then I’ll go over to the business settings, and this is this is a page that I actually bookmark.
So it’s this one, it’s this one up here so I’ll bookmark. This page for sure and then and then and then I could manage all these different accounts, all these different pages. I can request access to all these different pages. I can. I can set up all the settings all right here. This is all business manager, business settings. So you for sure want to do that and when you, google, to setup your business manager come over to Google and just Google it Facebook business manager and then as you’re over here, you can read about what it what it is.
The business page overview like about Facebook, business manager. So let’s read about what what it says here on the Facebook page of about Facebook, business manager, business manager helps advertisers, integrate Facebook, marketing efforts across their business and with external partners. So that’s what I was talking about. You can use this free platform to run and track your ads manage assets such as your pages and add accounts.
Add an agency or marketing partner to help manage your business. Keep your work and personal life separate. Your business manager is a central space to manage your business separate from your personal Facebook profile. You don’t have to worry about mixing your business and your personal content. Anyone can use business manager so create business manager. If your business has a marketing team, you manage assets, which is you manage multiple Facebook or Instagram assets.
Assets such as a Facebook such as facebook pages, add accounts or apps. So, if you’re an agency, if you’re a freelancer and you’re accessing other people’s business pages, that’s what this is referring to. You use it as a vendor. You work with vendors to help create, run or manage your pages or ads, but want your business to maintain ownership of all your assets. You need control over your over access and permissions.
You want complete jurisdiction over your assets without giving ownership to people who assist your business operations. You want your business to grow. You want to keep your business. Secure. Business manager is gradually introducing new safeguard tools through the new Security Center to help you maintain control reassess. So that is the most the more technical you know definition of Facebook business manager, but hopefully you guys understand it by now and a lot of you guys are just starting out.
You know. Abs manager is kind of where you’ll spend your time and all you’ll need. But as you grow as you take on clients, if that’s your thing, then your business manager is what you’ll want to set up as well, so Google, Facebook business manager and it will take you to how to set it up. You guys super super simple. In fact, you know what let’s just mines already set up, so it’s not taking me through it, but here’s a set up, create business manager right here.
So tell you right here how to set it up. Bam right here, go to business. Facebook.Com create account enter your name enter a name for your business, your name and work, email address and click next enter your business details and click Submit. That’s it, and so my business is inspired digital and that’s why everything is separate from from my personal name. It’s oh, it’s its own asset, it’s its own entity and it sits right there on Facebook all right.
So, if you guys are new to this stuff man, I provided a bunch of free content, a bunch of free training. The the link is in the description. It’s all it’s also the first one pinned at the top FB ads for beginners com. I email you a bunch of strategies, a bunch of tips, a bunch of my secrets on how I’m building my business on how I’m running my ads. How I’m running ads for myself, how I’m running ads for clients make sure you’re on that VIP list right, so FB ads for beginners, dot-com and I’ll see you guys on the next article over now,
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I’ve spent close to half a million dollars now on Facebook. So I feel, like I know, a thing or two.
This is this: is an old old account? You can see right here lifetime. Just so, you know a little under 6000. This is back time when I was testing and then I made more of an official business account And that’s where I do most of my spending right. So that’s for me personally in my business, But then I’ve spent another. I don’t know hundred thousand, maybe four other clients, so We’ve really gone through and nailed down a lot of the different strategies and obviously there’s always more to learn: there’s always Things that are changing with Facebook and you need to stay on top of that.
But with this I want to give you guys a quick run-through from A to Z, so Right here guys Just to give you a quick overall view these. These are all of your campaigns alright And we’re going to walk through There’s good, There’s three types of things: There’s a campaign There’s an ad set and then there’s an ad okay. So, like campaign is kind of like at the top, And then you can have multiple ad sets to the campaign, And then you can have multiple ads in each one of the ad sets right.
So just to break that down. It’s actually easiest to go through and start creating campaign to explain each one of the different Meanings of what those all are cuz like you’re, probably okay, Just what the heck are those right. So if we click on create campaign right here, all right, It’s going to See we’ll start over. It says: What’s your marketing objectives, okay, So there’s a lot of different things here And we need to choose the objective that best suits us of what we’re shooting for.
Okay, so we’ve got Brent of awareness right here, consideration or conversion, so Facebook they have so much data that they know. If they’re going to show an ad in front of somebody. They know if somebody’s going to read A article like more likely to read a article or more likely to like or comment a post like for me. I don’t really like and comment on a lot of posts, but I’ll click on a lot of links, And so they’ll probably know okay I’ll, show Jason ads that are more traffic base of people.
So traffic is basically like you Them to click to your website or to a blog post or something like that where it’s article views. That’s like posting a article on Facebook. You you just want people to read it. You don’t want necessarily them to click anywhere Engagement. That’s just like clicking that boost post button on your Facebook page. That’s to get people to like and comment and share on your posts and Facebook knows the people that are more likely to do that came and right here.
There’s lead generation, That’s using Facebook’s lead forms Which we could shoot another article another day, if you guys want a article specifically on that Just comment down below, because I can go through and show you step by 7. The cool thing about this is: It gives you their name phone email address, whatever information you want, But it automatically pulls the information that Facebook has on file so a lot of times.
You can eliminate a lot of the bogus information When it comes to lead generation. Right now Messages this is kind of a newer one, but this is really hot right now of just like, you know, they click hey, I’m interested to call to action is send message, and then it starts a conversation in your facebook, Messenger, okay and I’ve seen some Crazy awesome results with facebook, Messenger and then Conversions right here.
This is using. This is diving a little bit deeper And I’ve got some other articles on this, but using Facebook’s, pixel, Okay, So they’re pixel is basically their way of tracking everyone that comes to your website. Everyone that becomes a lead all that stuff, which we can hit a little bit on that today, But will also I’ve got. I’ve got actually another article that I’ll link here Be able to show you guys how to actually make that happen.
Okay And how to set that up and use it on your website, so these are all the different ones. So, for this one, Let’s just say We’re going to go with traffic alright, And this obviously is based off of your goals of what you want to go through and do I didn’t really hit brand awareness. Brand Awareness is just getting like a massive reach, getting like more exposure than anything. You know it kind of like that in store visits, catalog sales.
This is a little bit more advanced And it depends on like what type of business you’re in so I’ve actually never used those Just because I’m not in that type business. But if you use you’re, working with like a physical location Like store visits, obviously are going to be huge or catalog sales. That’s probably going to Be really more to e-commerce. Alright, so let’s just say traffic right here And then we could give the campaign a name.
So we’ll just say: demo traffic campaign right So come over here and just really quick back I’ll show you, Let’s just click back right here. You can’t set a limit to the campaign. Saying hey, I don’t want to spend any more than 200 bucks, 500 bucks whatever or 50 or whatever the number is, But I typically don’t do that. I just kind of keep my eye on the campaigns and read them. So what does it continue here? Okay, So the campaign so like we’ve got the three Different pieces of the campaign, which is kind of like the overall, the highest part of the pyramid.
I guess and you’ve got ad sets where you can have multiple ad sets within the campaign. Okay and then the ad right here, So your campaign is the objective: do you want two people to read articles traffic get leads? What do you want to happen, then? Your ad set? This is where it gets into the Targeting of fining, like what’s the audience like. What’s the demographic you want to target? What’s your budget, You can see right here.
They break it down They’ve, actually they change this about a year ago And they made it really simple to kind of see all the steps like your objective. Okay, now the trap. Okay is traffic? Who do you want the audience to be? Where do you want to be placed? You want to be on your mobile phone, a Desktop on Instagram on all these different platforms, and then your budget. So it’s like hey. Do you want to spend five hours a day? You want to spend $ 100 a day like how much do you want to spend okay so over here as we come down, and we can give this a name to so we’ll say demo a Traffic ad set, and then you can.
I typically would like at this point to just give it a name based off the audience Right which we don’t know yet something just kind of create this on the fly. But it’s kind of cool because you see like the potential reach of what you’ve got so far and we’ll break it down. You’ll see how this number right here is: 200 million. How, as we go through and break this down, It’ll shrink but you’re getting more narrow.
More specific, Okay! So when I’m running a campaign, if it’s, if it’s like a national campaign like all across like the US or Canada or whatever country you live in, I Like to get a few hundred thousand people in that campaign, because Facebook works better with more data. Okay, So, like the bigger the audience, the bigger at work, it works. However, if it gets too big if it’s getting to like three four five million, Sometimes you’ve got to like nail injure your targeting a little bit better.
If it’s like a super broad market, then great Like if you’re selling, I don’t know like Weight, loss, stuff, cuz, that’s a pretty broad market. But if you’re like in more of a specific niche, you probably want to stick around like the one to two million on the higher end right. That’s at least what I’ve seen. But then, if you’re doing like local ads. Obviously, it’s kind of based off of How many people live in your town in your city, right like you, live in Chicago versus, I don’t know like it’s.
Some small town in South Dakota right like you’re, going to Have a lot fewer people, But you don’t want to be reaching out to people in North Dakota because this is not going to be within that right. Demographic, okay, So come down here traffic. I just leave this here. Nice thing is some of the stuff. You don’t really even have to touch It’s. It’s not like it’s super important so offer I don’t do anything there and then custom audiences.
This is a little bit advanced, so we’ll hit that in another article and then four locations – Let’s say let’s say this is let’s just say this is a local, app, okay, We’re running it for a local weather, we’ll say a real estate agent. Just because That’s I work a lot in the real estate space and the mortgage space. So let’s say: okay, We’re going to come down here and we’ll say. Or do we want to be a tape? Orlando, Florida, Okay, So we’ll type in Orlando Florida and lay this? They went from 200 million down to two million people right here now.
What, if I run in a local ad, this locations of this drop down it by default, is going to say everyone in this location, But I typically would want to do people who live in this location? Okay, because it’s like hey, I just want people who live in this location and that’s good for real estate. But if you’re doing like it for a restaurant – And you just want everyone that location, because, if they’re busy and as a matter if they’re visiting You want to be able to target them as well or you can do piece people recently in this location.
So if they were there But they’re, not there anymore or people traveling this location so like if you’re like running ad for more tourists type stuff, You can do that as well. So For this one with real, We’ll just say, people who live in this location And then you can see that without narrowed down to 1.5 million, because well That is kind of a touristy spot right. So now what we could do Is we can go through and say: hey.
I only want it with people in the current city, Okay, so which that’s going to nail down to eight hundred eighty thousand, or do you say hey, I want to do more of a radius Okay, so you can go up to 50 miles or down to ten Miles so just because this is a little bit bigger city Right, we can do a 10-mile radius, okay, so now we’re going down and As far as the age range you got to kind of think of, like your target demographic, Like how old are they like somebody? If we’re doing real estate, It’s looking to find someone, That’s looking to buy or sell a home, Then 18 year olds – probably not going to be in that demographic.
So I’d say that we like to go up to at least Like a 25 26 27. Something like that, and so you can see how you’re narrowing down This as well. You Go through. You could type in languages, It’s like. If you only want to work with people that speak English or you could say, hey. I want to work. I know there’s it’s a big Hispanic market in that area, so you could just say hey. I want Spanish, So you can kind of see as two hundred twenty thousand people or you can just say, hey, You know I work with, doesn’t matter what language they speak.
If they they live in the u.S, They probably speak a little bit of English, so I’ll just leave it at that. So I’ll, typically just cuz I’d speak English. I’ll just put that in Now guys. This is where it gets pretty cool right here: Okay, the detailed targeting okay, so the detailed targeting you could do some really cool stuff here. So What I like to do you go through and browse? You can browse by demographics, so somebody’s education, Okay, it’s education, level, They’ve got a college degree or they’ve.
Just high school or they’re in college They’re in high school They’ve got a master’s degree, So you can get pretty like bit and obviously this is not always something that you have to go through and choose, But sometimes depending on your ad you’re. Creating this can be really helpful, So it’s just good to know some of these different things that are in here or financial. You can say hey. I only want to hit higher income people, so people they’re making over half a million dollars a year.
Okay Or I can target the lower or like kind of like the middle-income or something like that or saying, hey net worth, okay, Because if you got like a high value, real estate property. For sticking with this, you probably like somebody – that’s only like – has a $ 100,000 net worth. It might not be able to afford a five-minute. Well, They can’t afford a five million dollar property. Okay, so that’s kind of cool right here and then also, I said what hits of these things, because these are like What I like found somebody stuff with some of these things in here I was like wow there’s a lot of stuff.
You could do so. I don’t want just open up your guy’s eyes And your mind is seeing some of the different things that we can do here. Alright, so you can do home ownership, Which is big for obviously real estate mortgage. You say: hey, I’m looking for people to first-time homebuyers home type life events Interests you see like okay, You want people like there’s one where let me find this There’s what old behaviors.
I think it is okay, Where it talks about people’s purchase. Behavior right this right here, So people that are like more likely to make big purchases online if you’re doing like ecommerce type stuff, see these buyer profiles, Coupon users that, like it’s crazy, how much data Facebook has because Facebook now has the data that you give them. But through Facebook’s pixel they can actually track What sites you’re going to.
They know what what links you’re clicking on What ads you’re clicking on so they’ve actually got a lot a lot. A lot of data on you, Okay, cuz. Some people last times were like well. How do they know that I, like I like skiing – I don’t like any of the skiing pages, but You know maybe you’re clicking on those those ads or something like that. So they’ve got. I mean I’m not going to go through all these, but they’ve got tons of things down here or you can just say, hey They’re, interested in real estate.
You could just type that in okay, so right here interests or Behaviors either. One of these, the difference between interested behaviors interest is basically they’ve liked. Something related to real estate on Facebook. Behaviors is kind of like they’ve, more acted upon something like they’ve, that’s more of like they click the link or something like that. It’s anyway guys, you guys could get lost in this forever.
I’m not going to dive in super deep more on this, just because we’ve already, I feel like hit that pretty well So adding the connection type this right here. I don’t always really do this, but you could say hey. I want them to be people who, like I wanted. I want to just target people who have liked my facebook page already, so it’s like that’s kind of your warm audience Or if you want to like expand a little bit.
But you know how have some of the ads that says: hey So-and-so, like you’re, one of your friends, also likes this page. This is where you can go through and do that so you say: hey friends of people who, like your page or if you want to just Expand and get new people say: hey only. Eight people Exclude people who, like my page, because this is not those like my patients only for new people coming in okay, so now coming down What we could do here so automatic placements a lot of times they have this here by default.
I like to do edit placements and Just so you can see like all the different places we can have these ads. You have it on the newsfeed, so this Mobile and desktop used to be separate, And now it’s just one of the same. If we want to make it just on mobile or just on desktop right here on device types, It says all devices recommended, which I usually leave it at that, but you can say only on mobile devices or only on desktop computers.
Okay, so that’s just something really! Quick there and Then, as we’re going down here, I like to just typically leave it on the Facebook news, feeds and uncheck everything else: okay, Just because I’ve seen the best results with that. However, I just wanted to show you some of the different places you can have these dad’s okay, So you could have it on there instant articles, There’s kind of like a newer blogging type platform Industry articles.
This is kind of like what YouTube’s already been doing. Having like the streaming articles before a article, you know right column, you guys have seen that on your desktop top right lot of times, you get cheaper ad Space for that, just because it not as many people click on that. However, It could still convert extremely well and then right here. This is where you do it on Instagram, okay, Facebook owns Instagram, and So, if you wanted to show on Instagram as well, you say hey, I want to show it in the newsfeed or at the very top on the stories.
Okay, so that’s kind of a cool little feature there. Then you’ve got all these different ones. You know, if you want to do messenger and say hey, I want them to click and go to messenger, or you can actually have it an ad. In essence, pop up in that person, Messenger box, Okay, which it’s kind of crazy right – okay, Now just scroll down here guys. I Don’t really touch this right here and then, as far as the budget, you can do a daily budget.
So I want to spend five bucks a day or a lifetime budget. Just saying hey, I Only want to spend $ 35 $ 100 $ 50 or whatever It is. I typically just like to do a daily budget. Okay and you can start out at whatever number, whatever suits your budget right now. If you have an audience of like seven hundred thirty thousand, you can start at like a higher number like you could start Technically, you know, let’s say 50 or 75 dollars a day.
I like to start normally like around twenty twenty-five dollars a day if I have like a massive massive budget, But if you’re reading this article you’re probably more of a beginner. So if you start around like the five to ten dollar range, That’s probably just that’s perfect. Right so we come in here and then this is. This is something That’s that’s cool Like what I like to do sometimes is when I start a new ad campaign, I like to give it the whole entire day so like right now, I think it’s like 6:00 a.
M.. On a Saturday. I I just woke up. I couldn’t sleep, It’s like I’m just going to shoot a article, So I like to get the full day and let it run so that I can kind of like see the whole day’s data. It’s so like. If it’s. If it’s right here so we say I like to start like, maybe on a Monday, okay and then we’ll say, look We’ll start at 8:00 a.M. Okay and then, since we’re a daily budget, Well, you can’t have a Start end date and then still a daily budget, or you could say, hey, run my ad set continuously, But I like to kind of like have a start date right, and so all that switched Up on me, so we come over here: 8:00 a.
M.. Cuz, then. So, if that’s Monday, at 8:00 a.M. On Tuesday, when I like kind of gets you my ads and stuff around like 8 or 9 a.M.., I Can see a full day’s worth now. Really quick, quick tip, if you guys are only spending $ 10 a day. I would give it probably three to four to five days before you go through and evaluate Whether your campaign is work Not because sometimes it takes a little bit of time for Facebook to go, optimize it and find the right people and the more data They have.
The better They’ll be able to optimize it for you, okay, so despite popular belief, Facebook actually wants you to succeed, because if you succeed, you spend more money with them and it’s great for everyone right. But at the same time you got to have a good ad that that really is fitting with your target demographic Which we’ll talk about ads here in a second okay. So That’s kind of like what I like to do so if it started on Monday from 8:00.
At 8:00 a.M, I could check it, Maybe that next Tuesday Just kind of get a quick glimpse of what it’s looking like. But if I’m only spend $ 10 a day But you’ll wait to like Wednesday or Thursday and really determine if it’s a winning ad or if it’s it’s, not right, okay, So coming down here, link clicks, I typically don’t really mess with any of this, and that Doesn’t matter it like, doesn’t matter what campaign I’m Ronnie, I just like leave it just because lots of Facebook’s basic stuff is kind of like already set to where you want to have it.
Okay! So then, we’ll come over here to the the ads section right and You need a business page, Whether it’s your personal and your business, one or whatever You need a business page in order to run ads, you can’t run it from your personal profile. Okay, now It’s nice because it’s super easy to go through and create your your own Facebook page free, easy takes like two seconds all right, Then, if you’re also advertised on Instagram, you can connect your Instagram account right here right now, the cool thing is is, if You haven’t existed like let’s say you made a post on your Facebook page and, and you want to use that you can just click on use existing post and That you can go through and select one of your previous post right here.
Okay, Now, if you go through and you’re creating a new ad inside a Facebook Ads manager, this is what’s called some people call it a blind ad and the reason why it’s called a blind ad Is because this is actually not going to show up on your Facebook page in the newsfeed Right so there’s the two types you can go: make the post on your Facebook page And then use it as an existing post and use that in your ad campaign or if you Inside here it actually does not show up And there’s Pros and cons to both some people don’t want it to be like if you’re, excluding people from your Facebook page, It’s only a special offer special something for people that don’t like you your page.
Yet then you could do that. Sometimes it’s nice to have it on your Facebook page, Because then you get some free, organic exposure, some likes and comments that you don’t have to pay for, and It looks like those posts, sometimes look a little bit more natural. It’s not like a straight up at Because they’re going to look a little bit different, like an ad inside of ads manager, you’re going to have like the headline The sub headline is going to like Be like I mean you’re just going to be, like you ask See that you see everyday, whereas in a post on Facebook, It’s not necessarily going to look as much like an ad and she kind of like almost, I guess, not trick people But like make them think it’s not an ad.
It is still will say sponsored at the top, But those are some quick little differences there Now we’ll hit these really quick. Just because this is a tutorial for beginners. I want to give a full Rundown of everything. It’s like the carousel. This is we’ll just kind of show: They’ve got like the little demos right here. This is where you can go through and you can have multiple little different images or pictures so like this is kind of nice if you’re in e-commerce and You’ve got like different products that they might be interested in right of like hey, We got this or this Or this, then, that you could just come down here and change these different ones Just through here you can add it, It could be an image or a article.
One thing I’d like to do in the past, with when I’m trying to get more clients is I’ll. Do a carousel ad right like this, But also have different testimonials, so all like going out four or five testimonials like Hey this person, this happened or this person. This happened this person. This happened like real estate. You could potentially feature multiple listings that you have right. Where I like to typically just do one listing, if I’m a real estate agent, Borrowing my business but that’s an option there, you do a single image ad, which I’m sure most of you guys have all seen.
Just it’s just one main core image: the single article Same type of thing, but it’s just a article. Instead of an image Slideshow, I actually have never really used slideshow, but it’s like kind of just that You can see like it says, create a looping article ad with up to ten images. Okay and then Collection right here. I’ve never used this as well. So I’m not going to like go speak to it. I’m not an expert on it feature collection of items that open into a full-screen mobile experience; Okay, so that could be cool.
Okay, Let’s start now, I would highly recommend starting out with a single image or a single article. Here’s the I guess. Basic simplest wants to do so. Let’s say single image, So you can go in here, upload an image You can see there free stock images or browse the library all to see. I don’t even know what images I’ve got Well, she’s like the core, the made the popular profile picture. I always use on everything.
Oh so, if it looks like this guys, There’s a tool, that’s called canvas, yay and va.Com. It will see if this really quick cuz. This is important Like this ad right here. This same thing was happening like this: lady’s head was getting like cut off Cave just kind of like how my heads getting cut off. So what I did on canva is, you can go through and they’ve got all of these Dimensions that are already pre-built for you.
Okay, so, like facebook, add a YouTube thumbnail, This is what I use. Do you make all my YouTube thumbnails. This is the old Facebook, a total dimensions. Facebook cover Facebook, post, Instagram post the college different things So I’ll just hit this and then what I’ll do is I’ll upload. You can just upload the image It makes it really easy to upload. Okay – and let’s say this – is the image right here: Okay, so now, if I go through – and I throw it in right here – and We can make a little background – Let’s see what the background should be.
Maybe this cool house – That’s probably not going to fit that great. I, Like this house, is my background. Actually, Okay, and obviously this is probably Anyway, You guys can see it’s pretty easy. You just like drag and drop everything, and then you can kind of like move. You around all that stuff and then You could even type text. Okay, so test ad Will change that to be white, so they can see it a little bit better to change the font.
Okay, we just maybe throw this up in the corner, and Do it also really quick guys if you have more than 20 % Text in your facebook, add image You’re going to get disapproved Okay, so I actually typically like to have as little text if no text As possible, So this is actually typically what I do on at YouTube thumbnail This doesn’t matter but on something like this I like to like, maybe have like. Maybe it’s like hey and obviously this is not like what I do for real estate.
I’ve got other strategies and stuff like that. But let’s say if you want to throw an image of you or somebody in there have a little background image And then you let your your headline and sub-headline do the talking? Okay, Which will show you guys here in a second now We can download this and Upload it into Facebook, Ads manager. Well, it’s just for this one, I’m just going to browse the library.
I want to show you guys that really quick, Add images we’ll just use something right here that we’ve already got in place. I Will just use this: It’s a it’s a home right, okay! So then we’ll throw in the URL like let’s say, for this example, We’re just doing it to Google. Obviously, you’re not you’re, going to put in the URL of your Your landing page and and I’ll hit another article on that. But you don’t want to send it to your main website or your blog.
It you’re going to waste a lot of money, You’re not going to generate any leads, but obviously it depends on what your goal is right. That campaign objective up here. So if you just want people to read your blog post, then yeah, you could just send them to your blog right. But if you want to generate leads, you want to send to a landing page which all I’ll have another article on that. But that’s kind of where we want to go there, so the text right here The Facebook’s made this pretty easy guys You just kind of go through okay.
What’s the website, you want to send people to what’s the text, you can say test text Copy right here. This is just like your main Facebook post, like what you want to say in there. You can make this as long as you want, can make it like a long long story. You can make it very quick, and what I like to do here, Just is, is a tutorial kind of for beginners, like letting you know how I like to write my my eat.
My copy Excuse me guys, so I like to go through first thing. I like to do is call out my audience. Second thing I like to do is do something to pique their interest and To give them kind of a call to action and then add some value and then another call to action so like, for example, Let’s say Orlando Homeowners, Okay, so that’s calling out my audience. Okay, so I’m targeting people in Orlando And if you’re a homeowner and I can go through back in my interest and say hey – I only want people that are homeowners, so you have specific.
But then, if you’re live in Orlando and your homeowner – and you see Orlando homeowners, That’s going to peak your attention right, that’s going to be like oh hey! This is for me, You could say. Are you looking to sell your home in the Next three to six months? Okay! So now that’s like weeding out through Orlando homeowners, kay, If you’re not looking to sell your home You’re going to keep scrolling You’re done.
I’m not talking to you Say. Are you looking to sell your home in the next three to six months and then, and obviously this I’m just creating this on the fly You could say like Alright look like let’s say, I’ve got somebody looking to buy a home Okay, I have a family of Three looking to purchase a home in the I don’t know where Lana that well so we’ll just say blank Area so like if you were wanting to get like specific to like a community, you know Who is hoping to purchase their Dream home within the next Few Months, okay and then we can say like full details, click here And then we can have a link, so we’re going to have the link.
So if they click on this image right here, That’s going to take them to the the site, but also Is sometimes nice. Add the link inside this copy too, because there’s a reading it lot of times people read Ads or anything online with their mouse. I don’t but a lot of times people do, and so, if you’re they’re going through and they’re like, Oh well, Do you look here? It’s just easy to click right, and So you can add like sometimes it can be as simple and click quick as that or you can add a little bit more.
Sometimes I typically just leave it at that. So light-cone have the audience and then of those people hey. Are you looking to sell your home next 36 months, we’re weaning it down and then we’re adding like it’s like a little value. Add like hey guys, get like if you’re going to sell. I’ve Already got a family of three looking to purchase a home in this specific area. Now, obviously you don’t want to like make that up.
You want to be like legit, But you want to be. Some value. Add there to get them to be like to pique their interest of like okay, What separates you from all the other real sage and stuff like? Why would I want to sell my home with you? You know I mean so then For the headline. This is where that google spot is going to be. We can say, are you Yeah we’ll just say? Are you looking to sell your home okay and that’s going to pop up right there and Then we could say: hey call to action.
Learn more. We’ve got several ones right here, We’d say no button. I don’t want it to look like an out-of-time, so we’re just going to say hey just like. Are you looking to sell your home or read more so this is kind of depends on like what your goal is right a Lot of times. I will typically do just learn more Just because, like it kind of like it’s, not Something of like hey, download now or donate now, or Buy Now or sign up or something like that, That’s a little bit you put a guard up or as learn more, It’s Like most people are fine Learning a little bit more about something right: Okay, so we’ll just actually I didn’t click that learn more, so leave it at that.
Okay And then I I took – we don’t hit this and then this display light link. You can change that if you want, I typically just leave it in then a newsfeed link in description, so we can say test Copy right here. That’s going to Pop up down here as your sub headline. This is the mobile view. You can see mobile newsfeed and this is only going to show up on your desktop newsfeed. So if we go through and we Scroll and hit this, this is going to show all the difference ad placements that we chose in the ad set level.
Okay, So we chose news feeds, It’s going to show this one right here, and this is another view of it. Okay, And this is what its going to look like on your desktop newsfeed, so I can see test copy. Let’s say we can say Orlando home owners. Looking to sell in the next three to six months, I usually do this like a little shortened version of what I’m talking about here. Okay, so It says Earl an emotionally going to sell in the next three six months.
We have a family Looking to buy something like that, and this is like learn more okay, So just like a quick, So I’ll give them they’re scrolling through and they kind of Skim past. All this then they see this. Are you looking to sell your home Line of home or just looking to sell the next few six months We have a family looking to buy and they’re like? Oh, What’s this all about, learn more, They go to your website, okay and then down here.
All this URL parameters – That’s super advanced stuff. You don’t need to mess with that. Honestly, I don’t really miss that even still – and I’ve spent a couple thousand dollars a day on Facebook, So facebook pics will leave that leave this I’ll leave. All that use hit confirm Good to go Okay, so some other little last tidbits of things if we come over here to ads manager. This is so like this is going to Be.
Will save leave this page okay, so This is taking you back to this area. You can filter through stuff by lifetime. You want to see everything for the whole lifetime Or you can see how your campaigns just performing today or last 7 days lost times. Last 7 days You got ta, keep in mind, It doesn’t show the day of ok. So that’s just going to show the last seven full days or last 14, full days Last times I like to look at it at the last seven days, Okay and see what it’s like this.
So you can see I’m not running any ads And then you kind of mix it up and say like okay, I want to see it by Performance or delivery, so delivery would be like how many people are being reached thrive or engagement. How many like Reactions comments, shares links like all the different information there, so you can kind of like Go through and scroll through what, by what you want to see it, and then you can see here, you can see your campaigns ad sets and ads Okay.
So if you want to go through and say hey I want to get. I want to nail down on a specific like let’s say this foreclosure leads. This is only going to show the ad sets that are within that campaign and then, if we click on this, it’s going to Just dive deeper. So, like you got campaign you clicked on so it says one selected, Adsense, There’s only one ad set in this campaign. We click on this, so it just dives deeper now We’re at the ad level.
So there’s just this one ad and if you’re like crap, I want to like see what it looks like. I can’t remember what it looks like we just hit this. It will hit preview and it’s going to pop up what this looks like a So we kind of see what this looks like. If you want to see what it looks like actually in the newsfeed You’re going to hit Hey click on this say Facebook post with comments, and This will pop up what this actually looks like.
So if you wanted to like, like it yourself right there, you could just throw in a like right there and This kind of it switches between what profiles or pages you have on your account. I’ve got a lot. You probably don’t have as many as me. Okay, so those are some different things and then also up here, this hamburger menu, You get all tools. This goes and tot kind of takes. You in different Aspects like you can create different custom audience so, like I’ve got a article on this.
Actually, where you can upload your All of your contacts into Facebook, you know Maps their name phone and email with the name phone email, But they have a file with Facebook, which is kind of cool Facebook, pixels, Which I’ve got a article on that’ll out of here. As well On tracking, so that’s kind of cool. So if you guys all add these articles like, if you guys, click in that top section, Where there’s like the little circle with the eye I’ll have some of those different articles here.
So you guys can kind of explore some more of these different things, And then this is where you can go set up like the billing and all at them, Like the admin type stuff, and so anyway, I’m not going to hit all these things. This is just quick. Obviously it’s a little bit longer tutorial, But anyway, if you guys want to learn something specific, there’s something that I didn’t cover in today’s article.
I hope I covered a fair amount, But if there’s something that I didn’t cover today, make sure you guys leave a comment down below Also if this was helpful, Go ahead and hit hit like and let me know I I want to bring you guys and help You guys up as much as possible And if you guys are not subscribed to blog, make sure you subscribe. I try to launch a new article every single day. I do my best with that, but I launched new articles weekly for sure on how to generate more leads, make more money and grow your business, whether You know your real estate agent mortgage broker, if you’re creating your marketing agency Or you want to start already you’re An entrepreneur like it doesn’t matter What business You’re in, But I will go through and show you how to go through and grow things with Facebook with social media And how to go through and grow your business.
So anyway, guys Thanks so much for reading today and hope you guys all have an amazing day.
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Thank you for answer, you’re asking this question. I know this is a few weeks back, so forgive me. I just have so many articles that are that are already set in queue to go out so, depending on when you’re reading this Michael, it might have been a few weeks out, but I truly appreciate you managed.
I appreciate you for asking the question and subscribing to the blog. This is a really good question. Man really really good question that I get a lot I and whether it’s a real estate agent or just a local business owner. Here’S the bottom line, creating your own audience is the best thing you can do, especially with Facebook advertising, for the simple fact that Facebook allows you to create what what they call custom audiences custom audiences are people who are actually engaging with your stuff, whether they’re commenting On your stuff, whether they’re liking your stuff, whether they’re reading articles – and this is all when it comes to advertising and also yeah when it mainly when it comes to advertising when you’re running Facebook, ads or Instagram ads and you’re creating custom audiences around everything that’s happening.
That’S when the demographics, the targeting and none of that really matters, and I advise clients on this every single day. That’S why what I, what I normally try to do, is, if I’m going to work with a client. The number one thing that they have to be willing to do is introduce themselves and introduce themselves on article because my strategy and what I’ve been doing for the past few years, with with my local clients, is the fact that, just because you’ve been in your area, Let’S say, for example, you’re, a local business owner and you have a brick and motar.
You know a building, an office, a local storefront right and, let’s say you’ve been in that local area for 15 years 20 years and let’s say you live in a busy city like I do in San Diego, where there’s over 3 million people. Ok, there’s many many businesses, man, hundreds of businesses in my local area, that fit that criteria that have been there been here for that long and but you know what’s so crazy, is that there’s still hundreds of thousands of people? Let’S not call it Millions, because there’s only three million right, but there’s hundreds of thousands of people that have never heard of that business.
Okay and that’s a fact like look in your local area, you know how many businesses are out there and do you know every business in your area. You don’t even know every business two miles away from you right. So it’s like these people in your local area. The intro article could be so powerful when it comes to your brand recognition when it comes to people in your local area, knowing who you are, and so what I always advise and – and my whole strategy is to is to introduce yourself because you don’t know your Whole local area pull out your cell phone and either you’re doing this Michael or you’re, going to advise your clients to do this.
Okay, you’re going to pull out your phone and you’re going to introduce yourself and you’re going to run that as a facebook. Article view ad and target your local area and put some money behind it. You know don’t just spend $ 10 on it. You know, put 50 bucks, put a hundred bucks and just target that local area to get thousands of people to see your article. It could be a short three-minute article of you introducing yourself if you’re a solopreneur and in an on and an in an individual business owner like a real estate agent, for example, it’s even more easier for you pull out your phone, introduce yourself if you’re doing this.
For businesses, where they may not be that selfie holding the phone type of person take your phone and go out there and get the article done for them. I would do that if they were a local business owner and if I lived in that local area, I would go out there and I would interview them and I would just simply introduce themselves because with that first article, you guys – and I want you to look At it as a four week campaign, this is week number one in that first week, you’re going to take that intro, article and you’re, going to run a article view ad and depending on what you’re in housing or or whatever you’re, going to check that box and Then you come down and it’s article views, but this is the first you’re going to run that as an ad to capture an audience of people who viewed it.
Okay, that is a custom audience now back over to what Michael is saying. I’Ve been wanting to ask you this. As far as real estate Facebook marketing goes, which I know you were an expert. How can you do well for real estate client? How can you do well for real estate clients with all the minimized demographic targeting? Fb has just put in place things like not being able to select certain neighborhoods, you know have the higher income ranges I would like.
I would think that hinders offering FB ad services to Realtors now that they have implement now that they have implemented this. I was thinking of hitting that market which some of the FB training I have taken, but I have steered away from it due to what I am entering. I am mentioning here, yeah very good points, Michael, but here’s what I’m saying none of that matters. None of that matters none of that matters, because here’s what you want to do, yeah you can’t Facebook changed all that because of discrimination.
You can’t discriminate what a lot of Realtors would do is they would run ads to high income ZIP codes and they would discriminate everyone else. So Facebook completely took out the zip code targeting the gender, the age and a lot of the and a lot of the the homeowner detail targeting right. So Facebook took out a lot of that, and and and and that’s why. My my strategy holds even stronger because, as you go and run that article view right, as you run, multiple article ads and you’re running them under article views, what you want to do is start creating custom audiences around everyone, who’s reading it.
So, for example, if I come up here and hit the three the three lines and come down to all tools and then go to audiences, this is where I’m going to set up custom audiences of people who are reading the articles. Okay, so that’s what you’re able to do you want to click on this blue button right here at the top, so we’re going to click on this, create audience and we’re going to come down to custom audience, okay and so here’s what we want to do.
There’S many many different ways you can. You can create custom audiences, but what I like to do is I like to do article and then what I’m going to do is I’m going to I’m going to create an audience around 50 % people who readed 50 % of your 4 minute article that right There is a powerful, powerful, retargeting campaign, so I’m going to grab. Let’S say it’s an intro article right and that’s why personal articles personal branding is so important because it’s so it’s it’s so personal.
When people see you on article – and I always talk about this on my youtube blog, the only reason why you guys are here is because you see my face on frickin article. It’S the only reason man, it’s the absolute only reason if I was writing a blog. None of you guys would be reading that none of you guys, because it’s article you guys are feeling like you know me, like you like me and like you, can trust me because you’re seeing my characteristics, you’re, seeing my personality you’re, seeing my imperfections you’re, seeing my Nuances, you’re, seeing all my flaws you’re, seeing all that right because of article so when you can start putting yourself out on article and targeting your local local market, ok, not talking about splatting it on on social media, splatting, spaghetti against the wall to see what sticks! No I’m talking about in your local backyard.
When you could start running your articles, people are going to start reading them and then, as you start to create custom audiences around all those people who read certain articles, look I can, I can go choose articles and, depending on the business page, I can come down Here and choose any article that I want to retarget the people who viewed it that right there is powerful. So if it was this one, let’s say I go with that one I wan na I wan na.
I want to re. I want to create a custom audience, I’m going to name this one audience name: intro, intro, article re targeting so I’m going to use this article right. This was the intro article, I’m going to use it to retarget the people who viewed it with my next ad. Okay, I’m going to hit done and then I’m going to come up here to ad there’s the there’s now my new custom audience so I’m going to come down here now.
That’S why the detail targeting all that stuff man, none of that matters, none of it matters, because, because you’re targeting a local area that that’s that’s mainly the the big one, is the fact that if I was a nationwide business, if I was an e-commerce business – and I was selling products online, all across the country or all around the world, then the targeting would be a little different, but because I’m targeting my local backyard, where there’s only so many people right, I don’t need to detail target.
I need to just create audiences around people who are liking me right and that’s why the intro article is so powerful, because if you can run it long enough and if you can get thousands of people to view it there goes, your audience could continue to put New ads in front of the people who are reading your old ones, so that branding could be literally on a whole nother level. As people start to see your article in marketing advertising, the old rule, the old rule of thumb is a person has to see your ad seven eight times before they make any kind of decision right, whether it’s a good decision or a bad decision.
They have to see an advertisement multiple times to to really recognize that brand, and so, when it comes to your article marketing and you start targeting your local area, it only takes a few articles before the people in that local area start to notice. You start to see you all the time in the newsfeed and become indoctrinated with your content, especially if you’re putting out value based articles right.
What am I doing over here on YouTube? I’M educating you guys right. Some of you guys are learning some of you guys. Aren’T but that’s my whole goal is to educate, educate, educate, bring value via article now. These are longer longer form article right, it’s YouTube, but in your ads you’ll keep it shorter three, four or five minutes. You know – maybe maybe ten minutes if that but um, but but what you’re doing is you’re literally getting people indoctrinated with your good value-based content, if you’re bringing value and educating the end consumer educating your potential customer educating your potential client on your products and services or On market in general, people start to know like and trust you and because we’re building custom audiences around all these people who are viewing our articles, the detailed targeting and all that stuff doesn’t even matter so as I come in here and if I am housing.
If I am real estate based on what Michael is, you know asking make sure you’re checking right there and then and then what you can do is when you’re running article views article views is one thing: you only want to run article views to create custom audiences. Let me make that clear: you only want to run article views to create custom audiences or even reach, or maybe even brand awareness. The whole objective there is to create custom audiences to get people reading your stuff to build a custom audience around that and then retarget them in the future with traffic or conversion ads.
And this is lead capture. So if you’re driving people to a landing page, which you should be then you’ll be retargeting the viewers with traffic or conversions. Okay, so let’s say I go in traffic and let’s say I want to run a traffic ad and I want to. I want to retarget my custom audience, so I’m going to come in here hit continue and now it’s in this ad set section, I’m going to be able to set it all up.
Okay and then I scroll down scroll down and I’m looking for custom audiences. I’M going to click right there and there goes my intro article retargeting, so I can choose that right there and not even worry about anything else. I could take out the United States I could I could still put in my city because I don’t want it. I don’t want to forget about anyone else, because chances are that first audience is not even that big, so I’ll go people living in this location and I’ll just target that area some more so I’ll, create San, Diego California and then now that’s it.
I can go up to 50 miles if I want, but I don’t need to worry about age, gender. If it’s an if it’s all English I’d go English all and then I wouldn’t even worried about detail targeting. Remember we’re talking about a local area right, we’re talking about. Let’S go up to 50 miles and this Reach is in calculating right because there’s way more people who live in San Diego, but I’m retargeting that custom audience I’m still targeting the city, and I don’t need to worry about it in any of this detail.
Targeting because all I’m going to keep doing, you guys is keep building custom audiences around people who are reading my stuff. So if I’m going after an area of, let’s just say a million people at the after my first ad, let’s just call it. Let’S just call your first two ads run a article view ad run it for two weeks, run it for 14 days under article views and get thousands of people to read it put ten dollars a day, spend a hundred and forty bucks.
This is the foundation. This is where you start your Facebook campaign and then you and now you have an audience of people who are in who readed your stuff right. Fifty percent twenty five percent, three percent of your article and all you’re going to do – is just piggyback off of that audience. We’Re in another article, article ad in a couple weeks, create a custom audience retarget that audience so all you’re doing is getting back in front of people who are reading your stuff man and again because of the article marketing people are falling in love with you and Because you’re bringing value and not just pitching people right, what do I do over here? Yes, I talk about cartridge and tell you to go son sign up under cart your profit with Karcher dot online.
Yes, I bring that up a lot, but but on the other hand, what am I also doing? I’M actually teaching you some, I’m teaching you what I’m doing to build my business right. So a ton of you guys are getting are getting value out of it and that’s why you remain. You know loyal subscribers, for example, same things going to start happening with your actual article marketing, your f, your Facebook advertising, your Instagram advertising.
People are going to start seeing you in the newsfeed, often and before you know it they’re going to be clicking on learn more going to your landing page and giving up your name and email. There’S no way in hell someone’s going to just sit there for a minute and read your article on real estate if they were nowhere in the market like at all at all like if you were not a homeowner, if you’re, not even planning on buying or selling In the future, there’s absolutely no way in hell.
You would continue to read people’s articles on real estate, like not at all, especially if they’re talking about how to buy a house and you’re, not even thinking about about buying one right, so the people are reading your stuff. Man is your ideal audience. That’S your ideal. Client – and you want to just build your own forget about the targeting again because we’re in a local area. Now, if we were in a nationwide, if we were running in a nationwide business, then putting in some targeting some detail targeting would make more sense, because I don’t want to target everyone right in the country, we’re talking freakin hundreds of millions of people.
I don’t want to target all of them. I need to break it down and target certain interest groups right: nationwide marketing, but local men, local, you, you, don’t. You only have a small amount of people anyways. So why not just target the entire area? The entire city lead the targeting blink leave the yeah leave the targeting blank. Don’T even don’t even worry about that and just start creating your own audiences around your own marketing around your own message.
That’S why I’m telling you man the people who crush it and just look at it right now. It’S perfect! It’S a perfect example: the people who are actually crushing it are people who who actually put themselves out on article so again, whether it’s article marketing, whether it, whether it’s YouTube, marketing, whether it’s Facebook marketing Instagram article marketing, it does not matter it’s like it’s article man.
It’S article and and when you think about who the hell you’re following you’re following them because of their article you’re, not following them for any other reason, man you’re not following them just because they have a cool Instagram account if you’re following people, people like that randomly Then you’re just you’re just a social media follower, but if you’re actually trying to learn some chances are you’re following someone on YouTube and why is that? Because it’s article, I’m telling you man so when you can implement article marketing and that’s why? Michael, I don’t take on every client man, because not every clients willing to put themselves on article.
That’S where my whole, I draw the line in the sand on it’s. The fact that you have to you have to be willing to put out article man and that’s kind of now, not ever that’s not mandatory right, it’s not mandatory. You got people that crush it with with Facebook, advertising with running image, ads right, and I and I run image ads too, but but I want to put out some articles. I want to sprinkle some articles throughout the month, if that’s a monthly client or if you’re, looking at this, Michael as as your own business, you want to put a few articles out per month because again, that’s what’s going to create the custom audience.
That’S what’s going to create your audience, so you can then stay top of mind up and stay in front of at all times. Man take over your local area. Tell your clients, hey man. What else are we going to do to get in front of your local audience like? What else can we do mr. Business owner? Do you have the budget for a TV commercial? Do you have the budget for a radio ad? Do you have a budget for the look for the freaking um excuse my language, but this this stuff fires me up.
Man. Do you have the frickin budget for a billboard? Do you have a budget for 10,000 flyers? Do you have the budget to hire a call center and have telemarketers call out? Do you want a door knock like how else can you get your message in front of your local audience? It’S the most powerful way, man in 2020 and in in from, as far as I can see it’s going to be social media marketing. Facebook, Ads Instagram, ads YouTube ads article marketing.
So, if you’re putting out a businessman, let the area know who the hell? You are. Let them know what you do, let them know how far’d you up. Are you fired up? You are and build that custom audience, so you can stay in front of them and stay top of mind of your best. Clients are a guide so Michael. I hope that answer your question. Man, none of that stuff matters at all, because what I’m doing with my clients is having them create custom audiences around those who care and if those people that we continue to stay in front of day after day after day, all right.
So I hope that helped man Michael great question, thank you so much and if you guys are new man make sure you subscribe smash the balfour notifications and drop me a comment below. Let me know where you guys are coming from and let me know how I can bring value to what you guys got going on all right, I’ll, see you in the next article over now.
Have you heard the term "social signal"? If not, watch the video below.
I’Ve spent close to half a million dollars now on Facebook. So I feel, like I know, a thing or two.
This is this: is an old old account? You can see right here lifetime. Just so, you know a little under 6000. This is back time when I was testing and then I made more of an official business account And that’s where I do most of my spending right. So that’s for me personally in my business, But then I’ve spent another. I don’t know hundred thousand, maybe four other clients, so We’ve really gone through and nailed down a lot of the different strategies and obviously there’s always more to learn: there’s always Things that are changing with Facebook and you need to stay on top of that.
But with this I want to give you guys a quick run-through from A to Z, so Right here guys Just to give you a quick overall view these. These are all of your campaigns alright And we’re going to walk through There’s good, There’s three types of things: There’s a campaign There’s an ad set and then there’s an ad okay. So, like campaign is kind of like at the top, And then you can have multiple ad sets to the campaign, And then you can have multiple ads in each one of the ad sets right.
So just to break that down. It’S actually easiest to go through and start creating campaign to explain each one of the different Meanings of what those all are cuz like you’re, probably okay, Just what the heck are those right. So if we click on create campaign right here, all right, It’s going to See we’ll start over. It says: What’s your marketing objectives, okay, So there’s a lot of different things here And we need to choose the objective that best suits us of what we’re shooting for.
Okay, so we’ve got Brent of awareness right here, consideration or conversion, so Facebook they have so much data that they know. If they’re going to show an ad in front of somebody. They know if somebody’s going to read A article like more likely to read a article or more likely to like or comment a post like for me. I don’t really like and comment on a lot of posts, but I’ll click on a lot of links, And so they’ll probably know okay I’ll, show Jason ads that are more traffic base of people.
So traffic is basically like you Them to click to your website or to a blog post or something like that where it’s article views. That’S like posting a article on Facebook. You you just want people to read it. You don’t want necessarily them to click anywhere Engagement. That’S just like clicking that boost post button on your Facebook page. That’S to get people to like and comment and share on your posts and Facebook knows the people that are more likely to do that came and right here.
There’S lead generation, That’s using Facebook’s lead forms Which we could shoot another article another day, if you guys want a article specifically on that Just comment down below, because I can go through and show you step by 7. The cool thing about this is: It gives you their name phone email address, whatever information you want, But it automatically pulls the information that Facebook has on file so a lot of times.
You can eliminate a lot of the bogus information When it comes to lead generation. Right now Messages this is kind of a newer one, but this is really hot right now of just like, you know, they click hey, I’m interested to call to action is send message, and then it starts a conversation in your facebook, Messenger, okay and I’ve seen some Crazy awesome results with facebook, Messenger and then Conversions right here.
This is using. This is diving a little bit deeper And I’ve got some other articles on this, but using Facebook’s, pixel, Okay, So they’re pixel is basically their way of tracking everyone that comes to your website. Everyone that becomes a lead all that stuff, which we can hit a little bit on that today, But will also I’ve got. I’Ve got actually another article that I’ll link here Be able to show you guys how to actually make that happen.
Okay And how to set that up and use it on your website, so these are all the different ones. So, for this one, Let’s just say We’re going to go with traffic alright, And this obviously is based off of your goals of what you want to go through and do I didn’t really hit brand awareness. Brand Awareness is just getting like a massive reach, getting like more exposure than anything. You know it kind of like that in store visits, catalog sales.
This is a little bit more advanced And it depends on like what type of business you’re in so I’ve actually never used those Just because I’m not in that type business. But if you use you’re, working with like a physical location Like store visits, obviously are going to be huge or catalog sales. That’S probably going to Be really more to e-commerce. Alright, so let’s just say traffic right here And then we could give the campaign a name.
So we’ll just say: demo traffic campaign right So come over here and just really quick back I’ll show you, Let’s just click back right here. You can’t set a limit to the campaign. Saying hey, I don’t want to spend any more than 200 bucks, 500 bucks whatever or 50 or whatever the number is, But I typically don’t do that. I just kind of keep my eye on the campaigns and read them. So what does it continue here? Okay, So the campaign so like we’ve got the three Different pieces of the campaign, which is kind of like the overall, the highest part of the pyramid.
I guess and you’ve got ad sets where you can have multiple ad sets within the campaign. Okay and then the ad right here, So your campaign is the objective: do you want two people to read articles traffic get leads? What do you want to happen, then? Your ad set? This is where it gets into the Targeting of fining, like what’s the audience like. What’S the demographic you want to target? What’S your budget, You can see right here.
They break it down They’ve, actually they change this about a year ago And they made it really simple to kind of see all the steps like your objective. Okay, now the trap. Okay is traffic? Who do you want the audience to be? Where do you want to be placed? You want to be on your mobile phone, a Desktop on Instagram on all these different platforms, and then your budget. So it’s like hey. Do you want to spend five hours a day? You want to spend $ 100 a day like how much do you want to spend okay so over here as we come down, and we can give this a name to so we’ll say demo a Traffic ad set, and then you can.
I typically would like at this point to just give it a name based off the audience Right which we don’t know yet something just kind of create this on the fly. But it’s kind of cool because you see like the potential reach of what you’ve got so far and we’ll break it down. You’Ll see how this number right here is: 200 million. How, as we go through and break this down, It’ll shrink but you’re getting more narrow.
More specific, Okay! So when I’m running a campaign, if it’s, if it’s like a national campaign like all across like the US or Canada or whatever country you live in, I Like to get a few hundred thousand people in that campaign, because Facebook works better with more data. Okay, So, like the bigger the audience, the bigger at work, it works. However, if it gets too big if it’s getting to like three four five million, Sometimes you’ve got to like nail injure your targeting a little bit better.
If it’s like a super broad market, then great Like if you’re selling, I don’t know like Weight, loss, stuff, cuz, that’s a pretty broad market. But if you’re like in more of a specific niche, you probably want to stick around like the one to two million on the higher end right. That’S at least what I’ve seen. But then, if you’re doing like local ads. Obviously, it’s kind of based off of How many people live in your town in your city, right like you, live in Chicago versus, I don’t know like it’s.
Some small town in South Dakota right like you’re, going to Have a lot fewer people, But you don’t want to be reaching out to people in North Dakota because this is not going to be within that right. Demographic, okay, So come down here traffic. I just leave this here. Nice thing is some of the stuff. You don’t really even have to touch It’s. It’S not like it’s super important so offer I don’t do anything there and then custom audiences.
This is a little bit advanced, so we’ll hit that in another article and then four locations – Let’s say let’s say this is let’s just say this is a local, app, okay, We’re running it for a local weather, we’ll say a real estate agent. Just because That’s I work a lot in the real estate space and the mortgage space. So let’s say: okay, We’re going to come down here and we’ll say. Or do we want to be a tape? Orlando, Florida, Okay, So we’ll type in Orlando Florida and lay this? They went from 200 million down to two million people right here now.
What, if I run in a local ad, this locations of this drop down it by default, is going to say everyone in this location, But I typically would want to do people who live in this location? Okay, because it’s like hey, I just want people who live in this location and that’s good for real estate. But if you’re doing like it for a restaurant – And you just want everyone that location, because, if they’re busy and as a matter if they’re visiting You want to be able to target them as well or you can do piece people recently in this location.
So if they were there But they’re, not there anymore or people traveling this location so like if you’re like running ad for more tourists type stuff, You can do that as well. So For this one with real, We’ll just say, people who live in this location And then you can see that without narrowed down to 1.5 million, because well That is kind of a touristy spot right. So now what we could do Is we can go through and say: hey.
I only want it with people in the current city, Okay, so which that’s going to nail down to eight hundred eighty thousand, or do you say hey, I want to do more of a radius Okay, so you can go up to 50 miles or down to ten Miles so just because this is a little bit bigger city Right, we can do a 10-mile radius, okay, so now we’re going down and As far as the age range you got to kind of think of, like your target demographic, Like how old are they like somebody? If we’re doing real estate, It’s looking to find someone, That’s looking to buy or sell a home, Then 18 year olds – probably not going to be in that demographic.
So I’d say that we like to go up to at least Like a 25 26 27. Something like that, and so you can see how you’re narrowing down This as well. You Go through. You could type in languages, It’s like. If you only want to work with people that speak English or you could say, hey. I want to work. I know there’s it’s a big Hispanic market in that area, so you could just say hey. I want Spanish, So you can kind of see as two hundred twenty thousand people or you can just say, hey, You know I work with, doesn’t matter what language they speak.
If they they live in the u.S, They probably speak a little bit of English, so I’ll just leave it at that. So I’ll, typically just cuz I’d speak English. I’Ll just put that in Now guys. This is where it gets pretty cool right here: Okay, the detailed targeting okay, so the detailed targeting you could do some really cool stuff here. So What I like to do you go through and browse? You can browse by demographics, so somebody’s education, Okay, it’s education, level, They’ve got a college degree or they’ve.
Just high school or they’re in college They’re in high school They’ve got a master’s degree, So you can get pretty like bit and obviously this is not always something that you have to go through and choose, But sometimes depending on your ad you’re. Creating this can be really helpful, So it’s just good to know some of these different things that are in here or financial. You can say hey. I only want to hit higher income people, so people they’re making over half a million dollars a year.
Okay Or I can target the lower or like kind of like the middle-income or something like that or saying, hey net worth, okay, Because if you got like a high value, real estate property. For sticking with this, you probably like somebody – that’s only like – has a $ 100,000 net worth. It might not be able to afford a five-minute. Well, They can’t afford a five million dollar property. Okay, so that’s kind of cool right here and then also, I said what hits of these things, because these are like What I like found somebody stuff with some of these things in here I was like wow there’s a lot of stuff.
You could do so. I don’t want just open up your guy’s eyes And your mind is seeing some of the different things that we can do here. Alright, so you can do home ownership, Which is big for obviously real estate mortgage. You say: hey, I’m looking for people to first-time homebuyers home type life events Interests you see like okay, You want people like there’s one where let me find this There’s what old behaviors.
I think it is okay, Where it talks about people’s purchase. Behavior right this right here, So people that are like more likely to make big purchases online if you’re doing like ecommerce type stuff, see these buyer profiles, Coupon users that, like it’s crazy, how much data Facebook has because Facebook now has the data that you give them. But through Facebook’s pixel they can actually track What sites you’re going to.
They know what what links you’re clicking on What ads you’re clicking on so they’ve actually got a lot a lot. A lot of data on you, Okay, cuz. Some people last times were like well. How do they know that I, like I like skiing – I don’t like any of the skiing pages, but You know maybe you’re clicking on those those ads or something like that. So they’ve got. I mean I’m not going to go through all these, but they’ve got tons of things down here or you can just say, hey They’re, interested in real estate.
You could just type that in okay, so right here interests or Behaviors either. One of these, the difference between interested behaviors interest is basically they’ve liked. Something related to real estate on Facebook. Behaviors is kind of like they’ve, more acted upon something like they’ve, that’s more of like they click the link or something like that. It’S anyway guys, you guys could get lost in this forever.
I’M not going to dive in super deep more on this, just because we’ve already, I feel like hit that pretty well So adding the connection type this right here. I don’t always really do this, but you could say hey. I want them to be people who, like I wanted. I want to just target people who have liked my facebook page already, so it’s like that’s kind of your warm audience Or if you want to like expand a little bit.
But you know how have some of the ads that says: hey So-and-so, like you’re, one of your friends, also likes this page. This is where you can go through and do that so you say: hey friends of people who, like your page or if you want to just Expand and get new people say: hey only. Eight people Exclude people who, like my page, because this is not those like my patients only for new people coming in okay, so now coming down What we could do here so automatic placements a lot of times they have this here by default.
I like to do edit placements and Just so you can see like all the different places we can have these ads. You have it on the newsfeed, so this Mobile and desktop used to be separate, And now it’s just one of the same. If we want to make it just on mobile or just on desktop right here on device types, It says all devices recommended, which I usually leave it at that, but you can say only on mobile devices or only on desktop computers.
Okay, so that’s just something really! Quick there and Then, as we’re going down here, I like to just typically leave it on the Facebook news, feeds and uncheck everything else: okay, Just because I’ve seen the best results with that. However, I just wanted to show you some of the different places you can have these dad’s okay, So you could have it on there instant articles, There’s kind of like a newer blogging type platform Industry articles.
This is kind of like what YouTube’s already been doing. Having like the streaming articles before a article, you know right column, you guys have seen that on your desktop top right lot of times, you get cheaper ad Space for that, just because it not as many people click on that. However, It could still convert extremely well and then right here. This is where you do it on Instagram, okay, Facebook owns Instagram, and So, if you wanted to show on Instagram as well, you say hey, I want to show it in the newsfeed or at the very top on the stories.
Okay, so that’s kind of a cool little feature there. Then you’ve got all these different ones. You know, if you want to do messenger and say hey, I want them to click and go to messenger, or you can actually have it an ad. In essence, pop up in that person, Messenger box, Okay, which it’s kind of crazy right – okay, Now just scroll down here guys. I Don’t really touch this right here and then, as far as the budget, you can do a daily budget.
So I want to spend five bucks a day or a lifetime budget. Just saying hey, I Only want to spend $ 35 $ 100 $ 50 or whatever It is. I typically just like to do a daily budget. Okay and you can start out at whatever number, whatever suits your budget right now. If you have an audience of like seven hundred thirty thousand, you can start at like a higher number like you could start Technically, you know, let’s say 50 or 75 dollars a day.
I like to start normally like around twenty twenty-five dollars a day if I have like a massive massive budget, But if you’re reading this article you’re probably more of a beginner. So if you start around like the five to ten dollar range, That’s probably just that’s perfect. Right so we come in here and then this is. This is something That’s that’s cool Like what I like to do sometimes is when I start a new ad campaign, I like to give it the whole entire day so like right now, I think it’s like 6:00 a.
M.. On a Saturday. I I just woke up. I couldn’t sleep, It’s like I’m just going to shoot a article, So I like to get the full day and let it run so that I can kind of like see the whole day’s data. It’S so like. If it’s. If it’s right here so we say I like to start like, maybe on a Monday, okay and then we’ll say, look We’ll start at 8:00 a.M. Okay and then, since we’re a daily budget, Well, you can’t have a Start end date and then still a daily budget, or you could say, hey, run my ad set continuously, But I like to kind of like have a start date right, and so all that switched Up on me, so we come over here: 8:00 a.
M.. Cuz, then. So, if that’s Monday, at 8:00 a.M. On Tuesday, when I like kind of gets you my ads and stuff around like 8 or 9 a.M.., I Can see a full day’s worth now. Really quick, quick tip, if you guys are only spending $ 10 a day. I would give it probably three to four to five days before you go through and evaluate Whether your campaign is work Not because sometimes it takes a little bit of time for Facebook to go, optimize it and find the right people and the more data They have.
The better They’ll be able to optimize it for you, okay, so despite popular belief, Facebook actually wants you to succeed, because if you succeed, you spend more money with them and it’s great for everyone right. But at the same time you got to have a good ad that that really is fitting with your target demographic Which we’ll talk about ads here in a second okay. So That’s kind of like what I like to do so if it started on Monday from 8:00.
At 8:00 a.M, I could check it, Maybe that next Tuesday Just kind of get a quick glimpse of what it’s looking like. But if I’m only spend $ 10 a day But you’ll wait to like Wednesday or Thursday and really determine if it’s a winning ad or if it’s it’s, not right, okay, So coming down here, link clicks, I typically don’t really mess with any of this, and that Doesn’T matter it like, doesn’t matter what campaign I’m Ronnie, I just like leave it just because lots of Facebook’s basic stuff is kind of like already set to where you want to have it.
Okay! So then, we’ll come over here to the the ads section right and You need a business page, Whether it’s your personal and your business, one or whatever You need a business page in order to run ads, you can’t run it from your personal profile. Okay, now It’s nice because it’s super easy to go through and create your your own Facebook page free, easy takes like two seconds all right, Then, if you’re also advertised on Instagram, you can connect your Instagram account right here right now, the cool thing is is, if You haven’t existed like let’s say you made a post on your Facebook page and, and you want to use that you can just click on use existing post and That you can go through and select one of your previous post right here.
Okay, Now, if you go through and you’re creating a new ad inside a Facebook Ads manager, this is what’s called some people call it a blind ad and the reason why it’s called a blind ad Is because this is actually not going to show up on your Facebook page in the newsfeed Right so there’s the two types you can go: make the post on your Facebook page And then use it as an existing post and use that in your ad campaign or if you Inside here it actually does not show up And there’s Pros and cons to both some people don’t want it to be like if you’re, excluding people from your Facebook page, It’s only a special offer special something for people that don’t like you your page.
Yet then you could do that. Sometimes it’s nice to have it on your Facebook page, Because then you get some free, organic exposure, some likes and comments that you don’t have to pay for, and It looks like those posts, sometimes look a little bit more natural. It’S not like a straight up at Because they’re going to look a little bit different, like an ad inside of ads manager, you’re going to have like the headline The sub headline is going to like Be like I mean you’re just going to be, like you ask See that you see everyday, whereas in a post on Facebook, It’s not necessarily going to look as much like an ad and she kind of like almost, I guess, not trick people But like make them think it’s not an ad.
It is still will say sponsored at the top, But those are some quick little differences there Now we’ll hit these really quick. Just because this is a tutorial for beginners. I want to give a full Rundown of everything. It’S like the carousel. This is we’ll just kind of show: They’ve got like the little demos right here. This is where you can go through and you can have multiple little different images or pictures so like this is kind of nice if you’re in e-commerce and You’ve got like different products that they might be interested in right of like hey, We got this or this Or this, then, that you could just come down here and change these different ones Just through here you can add it, It could be an image or a article.
One thing I’d like to do in the past, with when I’m trying to get more clients is I’ll. Do a carousel ad right like this, But also have different testimonials, so all like going out four or five testimonials like Hey this person, this happened or this person. This happened this person. This happened like real estate. You could potentially feature multiple listings that you have right. Where I like to typically just do one listing, if I’m a real estate agent, Borrowing my business but that’s an option there, you do a single image ad, which I’m sure most of you guys have all seen.
Just it’s just one main core image: the single article Same type of thing, but it’s just a article. Instead of an image Slideshow, I actually have never really used slideshow, but it’s like kind of just that You can see like it says, create a looping article ad with up to ten images. Okay and then Collection right here. I’Ve never used this as well. So I’m not going to like go speak to it. I’M not an expert on it feature collection of items that open into a full-screen mobile experience; Okay, so that could be cool.
Okay, Let’s start now, I would highly recommend starting out with a single image or a single article. Here’S the I guess. Basic simplest wants to do so. Let’S say single image, So you can go in here, upload an image You can see there free stock images or browse the library all to see. I don’t even know what images I’ve got Well, she’s like the core, the made the popular profile picture. I always use on everything.
Oh so, if it looks like this guys, There’s a tool, that’s called canvas, yay and va.Com. It will see if this really quick cuz. This is important Like this ad right here. This same thing was happening like this: lady’s head was getting like cut off Cave just kind of like how my heads getting cut off. So what I did on canva is, you can go through and they’ve got all of these Dimensions that are already pre-built for you.
Okay, so, like facebook, add a YouTube thumbnail, This is what I use. Do you make all my YouTube thumbnails. This is the old Facebook, a total dimensions. Facebook cover Facebook, post, Instagram post the college different things So I’ll just hit this and then what I’ll do is I’ll upload. You can just upload the image It makes it really easy to upload. Okay – and let’s say this – is the image right here: Okay, so now, if I go through – and I throw it in right here – and We can make a little background – Let’s see what the background should be.
Maybe this cool house – That’s probably not going to fit that great. I, Like this house, is my background. Actually, Okay, and obviously this is probably Anyway, You guys can see it’s pretty easy. You just like drag and drop everything, and then you can kind of like move. You around all that stuff and then You could even type text. Okay, so test ad Will change that to be white, so they can see it a little bit better to change the font.
Okay, we just maybe throw this up in the corner, and Do it also really quick guys if you have more than 20 % Text in your facebook, add image You’re going to get disapproved Okay, so I actually typically like to have as little text if no text As possible, So this is actually typically what I do on at YouTube thumbnail This doesn’t matter but on something like this I like to like, maybe have like. Maybe it’s like hey and obviously this is not like what I do for real estate.
I’Ve got other strategies and stuff like that. But let’s say if you want to throw an image of you or somebody in there have a little background image And then you let your your headline and sub-headline do the talking? Okay, Which will show you guys here in a second now We can download this and Upload it into Facebook, Ads manager. Well, it’s just for this one, I’m just going to browse the library.
I want to show you guys that really quick, Add images we’ll just use something right here that we’ve already got in place. I Will just use this: It’s a it’s a home right, okay! So then we’ll throw in the URL like let’s say, for this example, We’re just doing it to Google. Obviously, you’re not you’re, going to put in the URL of your Your landing page and and I’ll hit another article on that. But you don’t want to send it to your main website or your blog.
It you’re going to waste a lot of money, You’re not going to generate any leads, but obviously it depends on what your goal is right. That campaign objective up here. So if you just want people to read your blog post, then yeah, you could just send them to your blog right. But if you want to generate leads, you want to send to a landing page which all I’ll have another article on that. But that’s kind of where we want to go there, so the text right here The Facebook’s made this pretty easy guys You just kind of go through okay.
What’S the website, you want to send people to what’s the text, you can say test text Copy right here. This is just like your main Facebook post, like what you want to say in there. You can make this as long as you want, can make it like a long long story. You can make it very quick, and what I like to do here, Just is, is a tutorial kind of for beginners, like letting you know how I like to write my my eat.
My copy Excuse me guys, so I like to go through first thing. I like to do is call out my audience. Second thing I like to do is do something to pique their interest and To give them kind of a call to action and then add some value and then another call to action so like, for example, Let’s say Orlando Homeowners, Okay, so that’s calling out my audience. Okay, so I’m targeting people in Orlando And if you’re a homeowner and I can go through back in my interest and say hey – I only want people that are homeowners, so you have specific.
But then, if you’re live in Orlando and your homeowner – and you see Orlando homeowners, That’s going to peak your attention right, that’s going to be like oh hey! This is for me, You could say. Are you looking to sell your home in the Next three to six months? Okay! So now that’s like weeding out through Orlando homeowners, kay, If you’re not looking to sell your home You’re going to keep scrolling You’re done.
I’M not talking to you Say. Are you looking to sell your home in the next three to six months and then, and obviously this I’m just creating this on the fly You could say like Alright look like let’s say, I’ve got somebody looking to buy a home Okay, I have a family of Three looking to purchase a home in the I don’t know where Lana that well so we’ll just say blank Area so like if you were wanting to get like specific to like a community, you know Who is hoping to purchase their Dream home within the next Few Months, okay and then we can say like full details, click here And then we can have a link, so we’re going to have the link.
So if they click on this image right here, That’s going to take them to the the site, but also Is sometimes nice. Add the link inside this copy too, because there’s a reading it lot of times people read Ads or anything online with their mouse. I don’t but a lot of times people do, and so, if you’re they’re going through and they’re like, Oh well, Do you look here? It’S just easy to click right, and So you can add like sometimes it can be as simple and click quick as that or you can add a little bit more.
Sometimes I typically just leave it at that. So light-cone have the audience and then of those people hey. Are you looking to sell your home next 36 months, we’re weaning it down and then we’re adding like it’s like a little value. Add like hey guys, get like if you’re going to sell. I’Ve Already got a family of three looking to purchase a home in this specific area. Now, obviously you don’t want to like make that up.
You want to be like legit, But you want to be. Some value. Add there to get them to be like to pique their interest of like okay, What separates you from all the other real sage and stuff like? Why would I want to sell my home with you? You know I mean so then For the headline. This is where that google spot is going to be. We can say, are you Yeah we’ll just say? Are you looking to sell your home okay and that’s going to pop up right there and Then we could say: hey call to action.
Learn more. We’Ve got several ones right here, We’d say no button. I don’t want it to look like an out-of-time, so we’re just going to say hey just like. Are you looking to sell your home or read more so this is kind of depends on like what your goal is right a Lot of times. I will typically do just learn more Just because, like it kind of like it’s, not Something of like hey, download now or donate now, or Buy Now or sign up or something like that, That’s a little bit you put a guard up or as learn more, It’s Like most people are fine Learning a little bit more about something right: Okay, so we’ll just actually I didn’t click that learn more, so leave it at that.
Okay And then I I took – we don’t hit this and then this display light link. You can change that if you want, I typically just leave it in then a newsfeed link in description, so we can say test Copy right here. That’S going to Pop up down here as your sub headline. This is the mobile view. You can see mobile newsfeed and this is only going to show up on your desktop newsfeed. So if we go through and we Scroll and hit this, this is going to show all the difference ad placements that we chose in the ad set level.
Okay, So we chose news feeds, It’s going to show this one right here, and this is another view of it. Okay, And this is what its going to look like on your desktop newsfeed, so I can see test copy. Let’S say we can say Orlando home owners. Looking to sell in the next three to six months, I usually do this like a little shortened version of what I’m talking about here. Okay, so It says Earl an emotionally going to sell in the next three six months.
We have a family Looking to buy something like that, and this is like learn more okay, So just like a quick, So I’ll give them they’re scrolling through and they kind of Skim past. All this then they see this. Are you looking to sell your home Line of home or just looking to sell the next few six months We have a family looking to buy and they’re like? Oh, What’s this all about, learn more, They go to your website, okay and then down here.
All this URL parameters – That’s super advanced stuff. You don’t need to mess with that. Honestly, I don’t really miss that even still – and I’ve spent a couple thousand dollars a day on Facebook, So facebook pics will leave that leave this I’ll leave. All that use hit confirm Good to go Okay, so some other little last tidbits of things if we come over here to ads manager. This is so like this is going to Be.
Will save leave this page okay, so This is taking you back to this area. You can filter through stuff by lifetime. You want to see everything for the whole lifetime Or you can see how your campaigns just performing today or last 7 days lost times. Last 7 days You got ta, keep in mind, It doesn’t show the day of ok. So that’s just going to show the last seven full days or last 14, full days Last times I like to look at it at the last seven days, Okay and see what it’s like this.
So you can see I’m not running any ads And then you kind of mix it up and say like okay, I want to see it by Performance or delivery, so delivery would be like how many people are being reached thrive or engagement. How many like Reactions comments, shares links like all the different information there, so you can kind of like Go through and scroll through what, by what you want to see it, and then you can see here, you can see your campaigns ad sets and ads Okay.
So if you want to go through and say hey I want to get. I want to nail down on a specific like let’s say this foreclosure leads. This is only going to show the ad sets that are within that campaign and then, if we click on this, it’s going to Just dive deeper. So, like you got campaign you clicked on so it says one selected, Adsense, There’s only one ad set in this campaign. We click on this, so it just dives deeper now We’re at the ad level.
So there’s just this one ad and if you’re like crap, I want to like see what it looks like. I can’t remember what it looks like we just hit this. It will hit preview and it’s going to pop up what this looks like a So we kind of see what this looks like. If you want to see what it looks like actually in the newsfeed You’re going to hit Hey click on this say Facebook post with comments, and This will pop up what this actually looks like.
So if you wanted to like, like it yourself right there, you could just throw in a like right there and This kind of it switches between what profiles or pages you have on your account. I’Ve got a lot. You probably don’t have as many as me. Okay, so those are some different things and then also up here, this hamburger menu, You get all tools. This goes and tot kind of takes. You in different Aspects like you can create different custom audience so, like I’ve got a article on this.
Actually, where you can upload your All of your contacts into Facebook, you know Maps their name phone and email with the name phone email, But they have a file with Facebook, which is kind of cool Facebook, pixels, Which I’ve got a article on that’ll out of here. As well On tracking, so that’s kind of cool. So if you guys all add these articles like, if you guys, click in that top section, Where there’s like the little circle with the eye I’ll have some of those different articles here.
So you guys can kind of explore some more of these different things, And then this is where you can go set up like the billing and all at them, Like the admin type stuff, and so anyway, I’m not going to hit all these things. This is just quick. Obviously it’s a little bit longer tutorial, But anyway, if you guys want to learn something specific, there’s something that I didn’t cover in today’s article.
I hope I covered a fair amount, But if there’s something that I didn’t cover today, make sure you guys leave a comment down below Also if this was helpful, Go ahead and hit hit like and let me know I I want to bring you guys and help You guys up as much as possible And if you guys are not subscribed to blog, make sure you subscribe. I try to launch a new article every single day. I do my best with that, but I launched new articles weekly for sure on how to generate more leads, make more money and grow your business, whether You know your real estate agent mortgage broker, if you’re creating your marketing agency Or you want to start already you’re An entrepreneur like it doesn’t matter What business You’re in, But I will go through and show you how to go through and grow things with Facebook with social media And how to go through and grow your business.
So anyway, guys Thanks so much for reading today and hope you guys all have an amazing day.
Jimmy's Internet Marketing Business Blog 