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The Future of Blazor on the Client

Blazer is a client web UI framework based on net and c-sharp instead of javascript. Now previously, the browser was a black box that you couldn’t get your dotnet code into now with blazer. You can use dotnet for your client web development needs. But what if you need to take your app to other native platforms like mobile, desktop and other devices? It could be really expensive to have to build native experiences for all those platforms and you might not have the developer resources or the developer.

Skill sets one common strategy is to use the ubiquity of the web and your existing web developers to build apps with native like capabilities in the future. We want to evolve blazer so that you can use it to build apps that have those native like capabilities, so we’re going to walk this spectrum from the web to native applications. Now, we’ve already seen blazer server apps in dotnet core 3. Oh it’s available this week.

Download and install it try it out. Blazer server apps enable you to get ad rich client side interactivity to your existing dotnet web applications. Now they run on the server, but they allow you to have that client interactive feel like a single page web application. They also enable you to leverage the capabilities of the browser using JavaScript Interop. Let me hop over here to visual studio, here’s the blazer weather application that we saw earlier this week.

This is a blazer server, app I’ve already refactored it again to move all of its components into this razor class library. This blazer web weather core. We expand some of these folders, we’ll see all the the Razr files in there there. They are that’s so that I can reuse these components in the future demos when the blaze their server app. We’ve we’ve seen what this looks like: it has a UI for showing the current weather, and one of the things that we already saw is that we do have client side interactivity.

We can click on and change the current temperature unit. We can also use the capabilities of the browser to get the users current location by clicking here that should use the geolocation API is to give us where we’re currently at all right. One other thing that I’ve added to this application that also leverages an additional an additional capability is the browser’s local storage. I used it’s. Actually a community project was a github comm blaze word.

This is a project by Chris st. II and he’s done a whole bunch of really good stuff. He has a package that uses JavaScript Interop to enable local storage and blazer applications. I use that so that if we go back to the app we can store our pinned locations locally in the browser. So, let’s like go to Chicago and we’ll pin that one there it is, and now we can cycle through our pin locations. So we have Seattle and Chicago if I grab this URL and just going to close that tab and then we’ll open up a new one browse back, we still have Seattle and Chicago as our pinned locations using the browser’s local storage to store those things.

So we get to leverage browser caching, this yes, yes, oh yeah, this this makes me ready now for the Deaf. Thank you mr. Prez, all right, all right, we’re going to blaze on now: okay, whoo, yeah, okay. So, what’s the next step on adding more native-like capabilities to our blazer application? Well, the next step is blazer. Webassembly blazer web assembly apps run in the browser on a web assembly base hot net runtime.

Sorry so, with a blazer web assembly app, the files can your app is just a bunch of static files and they can be downloaded. They are downloaded into the browser and then executed, and they can then leverage the capabilities of the browser. Well, so I’ve taken the same application. This is the the server version. Let’s close, that, let’s now go to a different project, and this is a web assembly version of the same project.

It’s actually using exactly the same components. This is kind of cool a lot of customers that I talked to are starting out with Blaser server. With the plan to win one sweet blazer web assembly is available in May of next year that they can then shift their app to actually run full on and in the client. But let’s go ahead and run the web assembly. Version of this app looks pretty much. The same does the same things like we can get the I gets our current location here.

We should should be in Redmond yep there. We are all right and then, if we f12 and look at what was downloaded to this application, it looks a little bit different. Yeah, so there you see down at the bottom, there’s that mono dot wasum file, that is our web assembly based at runtime. So this app is actually running a client side directly in the browser now to show that that’s really occurring, we can even debug when I f12 again.

If we look in the console, you can see there’s a debugging hot key gesture that we can do. I’r not debugging this in Visual Studio, I’m actually going to use the browser dev tools to debug it. We don’t support debugging in Visual Studio yet for blaze or webassembly apps, but we will in the future for now don’t run it with debugger in Visual Studio. And then you can do use do this trick. So I’m going to hit shift alt D and that’s going to try and bring up the browser dev tools to connect to the tab that I want to debug through a debugging proxy that we set up for you now for that to work.

We actually have to run the browser with remote debugging enabled, which I don’t have it doing currently, and it’s telling me how I can restart it. So it does do that. So I’m going to close down the browser completely and I’m going to run the command that it just told me to do to restart the browser with remote, debugging enabled and we’ll hit that gesture again shift alt D, and now I should get the browser dev tools That can connect to my tab.

There we go alright. So let’s put this side-by-side with the tab, I want to debug and we’ve already got some files open. Let’s go ahead and close those in the in the sources tab we can see down here. Alright, we can actually take a look at all of our give myself a little more space, all the files that are in our application, so there’s blazer weather core. What do we want to look at? Let’s look at let’s look at the temperature unit: picker we’ll open that file up.

We can set a breakpoint right here on the click handler when the temperature has changed. Let’s go ahead and get the current location back up on the screen, so we can change the current of the temperature unit. Well, click and there we just hit a breakpoint in c-sharp in the browser running on top of a web assembly based at runtime. We can even expand down here and take a look at some of the local fields in our component.

So currently the temperature was was Fahrenheit, let’s hop out of here, and let that the app continue. If we clip the temperature unit picker again, it should say that it’s changed and has it yeah. It looks like we’re good. So now the temperature is Celsius, so there we’re just debugged our blazer web assembly, app directly clients eyes. So that’s pretty cool, oh, go ahead and let that run all right.

So that’s blazer web assembly. Now we can use some of the more modern web standards in our blazer web assembly, app to make it even more native-like and apps like this are typically called progressive, web, apps or pwace. What is a PWA? Well, a PWA is just a web app, but it uses modern web standards to enable things like offline support. You add a serviceworker so that the files can be cached and used even when the browser is not connected.

Support for push notifications, pwace tend to are fast and responsive, so they have that native app like feel on some platforms. They can even be OS installable, like you, can pin them to your home screen on your phone or on Windows 10. You can install them so that it can be, they can be run from your Start menu. So we can take our blazer webassembly app and turn it into a PWA all right. Let’s do that.

So actually, we’ve already got it running and if you we look at the top with our blazer webassembly app, you can see there’s a couple of icons up there and this one here is says: install install blazer, whether as PWA, that’s because the browser and Windows 10 Is detecting that this is a progressive web app if I go ahead and click that yeah, let’s go ahead and install, and now we see our blazer web assembly app, but it’s in like a native shell, with all the same functionality still works like I don’t know, Saying this, so we can find new locations, we can get the location by by geolocation and we can see that on the Start screen of my Windows – 10 box, there is my blazer weather app and it has a nice little icon.

So that shows up in the Start menu. So that’s pretty cool. So that’s that’s a blazer PWA. How did we enable this? If we go back to the code and look at how this was implemented in the www root folder, we can see there’s a serviceworker that was added to this application. This is a piece of JavaScript that enables caching and then there’s also this manifest file which specifies like icons that can be used when this app is either pinned to a home screen or or to the the Start menu and the windows device.

That is that blazer PWA, starting to look a little bit more native. It’s got a native shelves, it’s runnable from the Start, menu. Let’s go ahead and close that all right, hybrid apps are native apps that run natively on the device they have access to all the native capabilities of the of the device, but they use web technologies for rendering their UI. So, for example, you might have a mobile application, that’s running natively, but it’s using a webview for rendering all of its user interface or you can have an electron application and an electron application is using an embedded chromium shell to handle all of it.

So, let’s your user interface, let’s see if we can build blazer, hybrid apps as well, we’ve been doing some experiments in this space when we go back to visual studio. Alright. So here in my third project, we have a blazer weather electron app, so I’m going to set this as the startup project and we’re going to ahead and run it again. It’s using the same components as before, but now, instead of running as a web application, this blazer electron app is going to run in an electron shell.

It’s a native shell, like we have all the access to all the native capabilities of electron. The same functionality still works, let’s see what the weather is like in New York, then it goes. We can get the the current location and so forth. We have all of our pin sites, and this HAP is interesting because it’s not actually using webassembly the blazer webassembly app and the progressive web app. Those were both webassembly based.

They were running in or inside the browser using the web assembly based runtime and, as a result, they were also limited by the browser security sandbox. A lot of people ask me about blazer webassembly apps when they see the dll’s being downloaded into the browser and asked. Is that is that safe? Is that okay, like? Is there any security issue there? The answer is no, because the code that’s being executed is being executed using that dotnet webassembly runtime running in the browser security sandbox.

So it can’t do anything more than what normal JavaScript could do in a browser. Application can’t do anything more and I can’t do anything less either. It has all the capabilities of what JavaScript can do, but no more so it is safe. In this case, though, we’re running on electron, an electron app the.Net code is running in a normal dotnet core process. Nak dotnet core process does actually have full access to the native capabilities of the machine.

So if you want to touch the file system or open arbitrary network connections with this application, that’s stuff that you can do in this application. So basically, what we have here is a native desktop app with the UI built using web technologies built using dotnet and it’s cross-platform. This will run on Windows, Mac and Linux. So that’s an example of a what a blazar hybrid app. What might look like, at least for desktop scenarios? This is something that we’re exploring and investigating.

If you want to play around with blazer electron, I think I have this you’re all set up. You should go to HBS whack whack, blazer, electron, akms, blazer electron is the euro and let’s see if this is not alive. I think I set this up this morning. Yeah there we go. This will take you to our HP, Labs repo and we have an experimental project that we’re working on that integrates blazer with with electron and there’s a sample there that you can try out all right now.

The last stop on our spectrum from web to native is going well. The first ones get passed. The hybrid screen is going full native actually having a native app, but instead of using web UI. What are web technologies to render the the UI Wow we use native controls so that we can leverage the native controls of the device? This is an area also that we’re investigating and experimenting with. I don’t have a live demo for for this area, but Blaser was architected from the beginning so that its renderer was extensible.

The default renderer in Blaser renders HTML and that’s why you used laser to build web applications, not too surprising there, but the renderer can be replaced. In fact, you can replace it with a different renderer that renders to whatever you want, like you might render. Instead to native controls, there’s a really cool demo, that is just a tech demo, an experiment. It’s not anything that so we have any plans to ship, but that seefs anderson did at NDC oslo earlier this year and what he did is he took the blazer renderer.

He replaced it with a renderer that could render to native flutter controls, so he was able to build a flutter app using Blaser writing his code in c-sharp. Normally flutter apps would be written with dart. U it’s pretty pretty cool demo. You can take a look at it at the link below a kms blutter, so Blaser plus flutter. It gets you blutter. I guess where you can see, see senator sanderson a demo that capability of blazer again.

This is not something that we actually plan to ship, but it just shows you what is possible with the the blazer model. This is very um, similar in nature to what you typically write with applications that are using technologies like xamarin or react native. These are applications that run natively on the device and then also a render to native controls in a cross-platform way. We’re looking at. Could we do something similar with blazer like have a blazer native? That does a very similar thing, nothing to share yet there, but it is an area that that we are currently looking at all right.

So this is what the roadmap now looks like for for blazer blazer server is available. Today, it is supported in dotnet core 3 o. If you want to build a blazer server app and deploy it into production, you can do that right now. Go ahead and download it install it. It’s great. You can start adding some rich interactivity to your existing done at web applications blaze. Our web assembly we announced earlier this week will ship next year.

We’re targeting May of next year will start to see more progress on that in the in the months ahead. We’re also starting work on blaze or hybrid apps and blazer progressive web apps. You should expect to start to see previews of that functionality in some of the dotnet 5 previews that will be coming up shortly. Dotnet 5 is expected to ship in November of next year, but hopefully we’ll have previews at PD, PWA support and electron sooner than that, if you want to play around with blazer webassembly apps as pwace, there are actors, some really nice community projects out there that you Can download and install and those those are really great to try out blaze.

Our native is not something that we have any concrete roadmap for, but it’s an area that we are experiment experimenting with and we hope to learn more about and talk to talk to. Folks, like you to see what we should should should do there, so that is the future of blazer on the client. I hope you enjoyed the things that you see that you saw, I hope, you’re excited about them, give them a try, try out blazer an electron with a sample, try out blazer webassembly, give us feedback and, of course, make sure you download dotnet core 3.

Oh today, there is no time like the present so make sure you’re using the the bits that are already ready available. This is a bunch of useful resources that you can go look at to get started with. Blazer get go to blazer net to get the bits and find the documentation you can get the dotnet core 3o bits at the dotnet. Slash get core 3 go make sure you get Visual Studio if you’re on on Windows you’re going to want to get the latest release of Visual Studio 16.

3. We have a wonderful blazer workshop if you want to learn how to program with blazer and participate in the blazer community. They have a lot of great folks, like Chris dainty, who did the blizzard project and and others that are building wonderful, JavaScript, Interop libraries and component libraries, and with that I’m going to turn the remainder of the time over to questions yeah. Thank you check this out.

Yeah yeah, so thank you so much. We have a little special surprise. What so I want everybody. That’s reading to know that this is actually Dan’s 15-year anniversary of Microsoft. It is blazer, probably wouldn’t exist without Dan with a lot of people. So a lot of people work on placing the blazer thing, and so I want to give you this gift. This is a blazer pillow, what’s even better about this blazer pillow, if you swipe up on the blazer pillow, that is that spectacular.

Are these place fabricated at large, like a one-of-a-kind thing? I don’t know this this this. That is congratulations, 15 years to the next 15 years. Yes, thank you right. Let me borrow that pillow for a couple of weeks I mean just just. Maybe we probably have a ton of questions. Oh there’s lots of people tweeted you in your brand new jacket sweet. Do you want to yeah? Let’s do it. So, let’s start from the left here and we’re going to get this question here.

Well, blazer be a good choice for enterprise level, web apps that need high availability, scalability and fine grained services on the cloud. While this is really good yeah, you know I I mean. That’s what the it’s built for and blaze our server in particular that’s what’s shipping today, that’s what’s supported absolutely supported for large enterprise applications, so I think we we think of Blazers being particularly well suited to enterprise apps for line of business applications yeah.

It would be absolutely yes, it is ready. So yes, yes, yes all right. What else do we have here? So what about this one? How do you users, how do you have users update new build versions and a blazer pw8 updates? How do you do that updates to new versions in a PWA, so I believe, that’s all managed by your Service Worker policy like the so I think the inherent question is there is when you download a PWA, you can often set up a serviceworker so that it’s Available offline, which is effectively that caches the files when you set up a serviceworker, I believe that’s where you put policy about like when does the app go back to get the new files and I’m sure, there’s also a way where you can just enforce the aptitude? Fresh, but I think that’s how you would do it I’ll have to I’ll double check on that, but that’s my current understanding.

We haven’t done a lot of Investigations and blazer and PWA, yet we’ve just done some early. You know proof of concepts like you saw today. This is an area that I expect that you’ll see us looking more into in the.Net 5 wave all right next question: any updates about supporting G RPC web for blazer, also blazer native on mobile yeah ER PC web. That’s that’s! That’s really interesting. So we support grq, see now in tot nick horror, 3.

Oh, how ever it doesn’t work from a browser? You can’t speak the G RPC protocol from the browser to to your front end servers. There is a variant of G RPC that you can use called G RPC web. We don’t currently support it today and we don’t have concrete plans to support it yet, but we are talking about it as a potential area to to invest so don’t know yet. But let us know if you think that would be interesting and useful for blaze are native well, we just talked a whole bunch about what we’re thinking for for blazer native.

We are right now in the prototyping and investigating stage. Blazer was architected from the beginning to support non web native scenarios where you replace its render, with some other render that can go to native controls. It’s very similar to what like react, did react, started out as a web framework and then move to support native apps with react. Native laser can absolutely do the the same thing.

What the roadmap for that is. Yet we don’t know it’s still TBD TBD. Okay, we have another question here: APW a using blazer, that’s something really attractive, but for now my question is which server off integration is preferred like Windows or DB. Chrome has problems with Windows off so which off mechanism should you use with a blazer application, so that will impart depend on your hosting model like if you’re hosted on the server or, if you’re running on web assembly in the client and really the type of author.

You then use will depend on your app and will tomato it depend on your environment if you’re running in the client on webassembly, that’s like a spa, so you use spa style, authentication patterns. Typically, that means using like an open ID, connects a row off like flows where you acquire a jot token and use that with all of your HTTP client requests. You can also use cookie based off from from a spa.

That is that it’s possible blaze, our server apps. You have the whole set of auth options available to you, based on what you’re trying to do. If you’re, if you’re providing a line of business application – and you have Windows users, you want to let them log in Windows off, it would be a great option if you’re writing an app where you need users to be able to register their own user profiles and Have their own passwords that you want to manage, then using a spirit, core identity for your authentication support, it’s a great option for the webassembly apps using identity servers, support for open ID connect with probably probably what you want to do fantastic.

So just a couple of pictures like this one to me is what it feels like: I’m there and another one of course, looking sharp. If you follow him, you’ll find he did another picture of me, but not as flattering as this Jeremy. You got to get my good side. Buddy now for sure lays a jacket for more important questions. Obviously, can this be integrated with an existing Donette framework project? If so, how via new get that’s? That’s the you know, that’s a it’s a great question: could you, whose blazer, with a dotnet framework out, let me blaze our server? Obviously, not because blazer server is is is running on asp.

Net core, like it’s using the signal, our support in asp.Net core, so no with with dotnet choreo. You can’t run that on a dotnet framework. App blazer web assembly is just static files, so it doesn’t really care what is on the the server it could be actually PHP or whatever on the server. So technically I guess you could use dotnet framework on the server with a blazer webassembly app, but it’s really been optimized and integrated with dotnet core, like the full stack experience that we imagined for blaze, our web assembly is you have dotnet core on the server blazer Web assembly on the client – and we provide you all the nice integration points there.

That’s that’s Wemo how we mostly imagine it being used but technically should be doable and here’s like a super awesome question mica. What does it say yeah? Is that Blazers future of web development is blazer the future not try to put it on a spot again where in the jacket – and you have a pillow with your face on it, you say it’s super authoritative comes to the future of web dome. Yeah absolutely is for many many web developers.

Is it going to be the only way that people write web apps going forward like some some people ask like? Does this mean I that no one will ever write JavaScript again like no? That’s not what blazer is going to do. There will be lots of people still running JavaScript there’ll, be lots of people writing in all sorts of different technologies. What web assembly did is it actually opened up the door for really any platform? You want to be used in the browser, so I imagine there’ll, be people using Python and go and rust in the browser as well, but we are working really hard to make sure we have a great dotnet full stack web development story.

Alright, so here is another one, and this is interesting to me because I remember when this was introduced. I saw Sanderson demo it to me. It was me it was Damion, Edwards and Fowler, and we just sat there were like holy cow. This is ridiculous, and the first thing I thought was perf is this: is this going to be the same as the other, so any stats that show performance comparison between asp.Net MVC, web and blazer yeah? So so there’s a couple different comparisons that you could do that.

First of all, it’s not really an apples-to-apples, of course Harrison, and the reason is like I we talked about yesterday. Blazer is for your client web development needs, it doesn’t replace MVC, it doesn’t even do the same things that NBC and razor pages do. Those are server. Render technologies that use on the server Blazers meant to be used in the browser for a client web UI? So you don’t even do that when you want to do a server rendering you do that with MVC.

You don’t do that with laser at all, but there is some interesting, perfect characteristics of blazer that are worth mentioning: the Blazers, based on a differing algorithm. Where you render your components, it calculates a DIF and it applies it to the Dom that diffing algorithm has been highly optimized to be very, very efficient when you run it in web assembly. There are some known performance issues with any CPU intensive loads on our existing web assembly runtime right now.

That’s because, right now our dotnet webassembly runtime is doing ILO interpretation and it doesn’t have a jitter. It’s just interpreting the il on the fly and that can be slower, we’re working on that we’re working on supporting ahead of time competent compilation to assembly, which does give you back that, like native like performance, we haven’t had a preview of that yet. But we hope to have one as soon as we can shortly so that will hopefully address the performance problems of running an op laser web assembly in the browser when you’re running on the server you’re running on dotnet core, it’s superfast no performance problems at all.

All right, I think we have one more question. Yeah we have time for one more yeah. We do all right. Well, blazer support a per razer component, server-side web assembly configuration in one spot. I don’t know if I could parse that oh yeah write a Perl radius component, server-side, slash, there’s like so many pieces here. That’s why it’s such a good question. Ah, I think I like the way I choose to interpret this question.

You are wearing the jacket. You can do whatever you want. I think what this is asking is, you could imagine, maybe having a mixture of hosting models in the same app where this component is going to run on web assembly, but that component is going to run on the server, maybe for whatever reason it makes sense to Do that we don’t a first-class way of doing that today. It is something that people have asked us about right now, you either you pick one or the other you’re doing place or webassembly you’re doing blazer server.

It doesn’t seem like there should be anything blocking it, though, because, like I said laser weapon, sembly is just a bunch of static files. You could have a blaze of server app, you throw a bunch of blazer webassembly files into its dub-dub-dub root folder, and you can download those and use those, so it seems like you could get it to work. I haven’t actually done it yet, though, and it’s not an area we’ve really played around with, maybe that’s something that will we’ll look at going going forward.

Well, this has been amazing. We have coming up a short commercial break and afterwards


 

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Western Ganga Dynasty

Western Ganga was an important ruling dynasty of ancient can attack in India, which lasted from about 350 to 1000 seee. They are known as West and gangers to distinguish them from the east and gangers who, in later centuries, ruled over Kalinga, not know disha.

The general belief is that the Western gangers began their rule during a time won. Multiple native clans asserted their freedom due to the weakening of the pallava empire in south india. A geopolitical event sometimes attributed to the southern conquests of Samudra Gupta. The Western Ganga sovereignty lasted from about 350 to 550 seee, initially ruling from kohler and later moving their capital to telecard on the banks of the kaveri river in modern mysore district.

After the rise of the Imperial shallow keys of barred army, the gang has accepted chalukya oval ship and fought for the cause of their overlords against the palaces of Kanchi. The challengers were placed by the rashtrakutas of manioc heta in 753 C, as the dominant power in the Deccan. After a century of struggle for autonomy, the Western Ganga’s finally accepted rashtrakuta oval ship and successfully fought alongside them against their foes.

The chola dynasty of dan Java in the late 10th century north of Tungabhadra River, the rashtrakutas, were replaced by the emerging western chalukya empire and the chola dynasty or renewed power south of the kaveri river. The defeat of the western gangers by Cholas around 1,000 resulted in the end of the ganga influence over the region. Though territorially a small Kingdom, the western Ganga contribution to polity culture and literature of the modern south can attack a region is considered important.

The western Ganga Kings showed benevolent tolerance to all faiths, but a most famous for their patronage toward Jainism, resulting in the construction of monuments in places such as shravanabelagola and Cambodia. Holi. The kings of this dynasty encouraged the fine arts due to which literature in Kandor dance and squid flourished. Shavon de reyes writing chavin Daria piranha of 978 ze is an important work in can’t doubt a prose.

Many classics were written on various subjects ranging from religion to elephant management, part-1 history. Multiple theories have been proposed regarding the ancestry of the founders of the western ganga dynasty prior to the 4th century. Some mythical accounts point to a northern origin, while theories based on epigraphy suggest. A southern origin. Historians who proposed the southern origin have further debated whether the early petty chieftains of the clan prior to their rise to power were natives of the southern districts of modern.

Can attacker the kong region in modern tamil nadu or of the southern districts of modern andhra pradesh? These regions encompass an area of the southern Deccan, where the three modern states merged geographically. It is theorized that the Ganga’s may have taken advantage of the confusion caused by the invasion of southern India by the northern kings. Another group prior to 350 and carved out a kingdom for themselves.

The area they controlled was called Ganga, Vardy and included regions of the modern districts of Mysore as Sam chamaraja Naga Tonka, Kola, manda and Bangalore in kinetic estate. At times, they also controlled some areas in modern Tamil Nadu Kong, the region’s starting from the sixth century rule of King have Anita and under Pradesh and are no regions starting from the middle of the fifth century. The founding king of the dynasty was kong, gana varma Matt Harvey, who made Cola his capital around 350 and ruled for about 20 years.

By the time of her arrival in 390, the Ganga’s had consolidated their Kingdom with telecare as their capital, then moved from the early capital. Kolja may have been a strategic one with the intention of containing the growing Kadamba power by 430. They had consolidated their eastern territories comprising modern Bangalore, Kohler and dunker districts and by 470 they had gained control over kong region in modern tamil nadu center akka, modern Chequamegon, LaRue and wheeler pun, Arta and panned out of regions comprising modern Haggard.

A Devaney coat and nanjiang mood in modern can attacker in 529 Kingdom Anita ascended, the throne. After waging a war with his younger brother, who was favored by his father King, a Vinita. Some accounts suggest that in this power struggle, the Pallavas of kaanchi supported a vennett. Has choice of air and the bard army shaloo kicking vijay a d2 supported his father-in-law der Vinita from the inscriptions.

It is known that these battles were fought in tondet, mandala meant kong regions, northern tamil nadu, prompting historians to suggest that d’oeuvre anita fought the Pallavas successfully considered the most successful of the ganga king’s d’oeuvre anita was well versed in art, such as music dance, a evident Taming wild elephants, some inscriptions, sing paeans to him by comparing him to yudhisthira and manu figures from Hindu mythology, known for their wisdom and fairness.

Politically, the Ganga’s were theater Tories and close allies who also shared matrimonial relations with the shallow Keys. This is attested by inscriptions which describe their joint campaigns against their arch enemy, the Pallavas of Kanchi. From the year 725 onwards, the Ganga Vardi territories came to be called as the Ganga Vardy 96,000 Shan avati Sahasra vishaya, comprising the eastern and western provinces of modern south ken attacker King Street parasha fought the pallava king nanda Vaman Pallavi Mela successfully bringing Pen Kula cotton North archit, under his control temporarily, for which he earned the title berman rd a contest with the pand s of Madurai.

Over control of kong region ended in a ganga defeat, but a natterer mony between a ganga princess and rajasam happened. Yes, son brought peace, helping the gangers retained control over the contested region in 753, when the rashtrakutas replaced the bard army shall acquiesce as the dominant force in the Deccan. The gangers offered stiff systems for about a century King Shiva Mara. The second is mostly known for his walls with the rashtrakuta druvan Arivaca, his subsequent defeat and imprisonment, his release from prison and eventually his death on the battlefield, the ganga resistance continued through the reign of rashtrakuta Gove into the second I earned by 819.

A ganga resurgence gained them partial control over ganga Vardy under King Raja Mela, seeing the futility of waging war with the western Ganga rashtrakuta a mocha Varsha. I gave his daughter Chandra Ballabh in marriage to ganga, prince beautiful, a son of King Aragon, Juanita Marga. The gangers thereafter became staunch allies of the rashtrakutas, a position they maintained till the end of the rashtrakuta dynasty of Manea Quetta after an uneventful period, Butyrka ii ascended to the throne in 938, with the help of rashtrakuta Amogh hvar ii.

I, whose daughter he married he helped the rashtrakutas win decisive victories in tamii Lechem in the Battle of taco Lam against a turlet dynasty. With this victory, the rashtrakutas took control of modern northern Tamil Nadu in return for their valor. The Ganga’s were awarded extensive territories in the Tungabhadra River Valley, King Morrison, her ii, who came to power in 963, eight at the rashtrakutas in victories against the Gege operetta, harking lana and the param maha kings of malware in central india, chavin de raya, a minister in The western ganga court was a valiant commander, able administrator and an accomplished poet in kandar dance and scrit.

He served King Boris Simha ii and his successors Abele and helped King Raja mal in the fourth suppress a civil war in 975 towards the end of the tenth century, the rashtrakutas had been supplanted by the western chalukya empire in Mannie ketta in the south. The chola dynasty, who was seeing a resurgence of power under raja, raja chola, I conquered ganga Vardi around the Year 1000, bringing the western ganga dynasty to an end.

There are two large areas of South can attack. A region came under Euler control for about a century. Part-2 administration, the western ganga administration, was influenced by principles stated in the ancient text. Arthashastra the prague governors mentioned in the ganga records held responsibilities similar to those of the village elders graeme of rider has mentioned by court. Elia succession to the throne was hereditary, but there were instances when this was overlooked.

The kingdom was divided into rashtra district and further into Vysya, consisting of possibly 1,000 villages and disa from the 8th century. The Sanskrit term Vysya was replaced by the candidate erm Nardo. Examples of this change is sin to nod to 8,000 and ponder do 6000, with scholars differing about the significance of the numerical suffix. They opined that it was either the revenue yield of the division computed in cash terms or the number of fighting men in the division or the number of revenue paying Hamlet’s in the division or the number of villages included in that territory.

https://m.youtube.com/watch?v=eK5p7oHIM5o

Inscriptions have revealed several important administrative designations, such as Prime Minister Savard, Hikari, treasurer shrew Bhandari Foreign Minister, send high vigraha and chief minister mohammad hanate. All of these positions came with an additional title of commander Dandan aryaka. Other designations were Royal steward, now navigate master of ropes, Mel had pasaje eater, commander of elephant Corps, Ganges, Suhani, commander of cavalry Siragusa, Hani, etc in the royal house in the you gives oversaw palace administration, royal clothing and jewelry, etc.

The paddy era were responsible for court ceremonies, including or keeping and protocol officials at the local level worthy Brigade, NAT of over knowledge, Amiga, Prabhu and Govinda. The puller gates were superintendents from all social classes such as artisans, Goldsmith’s, blacksmiths, etc. The puller gates dealing with the royal household were called manipulate, house superintendent and those who collected tolls were called Sankofa gates.

The narrative bovis were accountants and tax collectors at the Nardo level and sometimes function describes. The knowledge amigas were officers who organized and maintained defense. At the Nardo level, the prabho constituted a group of elite people drawn together to witness land grants and demarcation of land boundaries. The governors who appear most often in inscriptions were the backbone of medieval polity of the southern karnataka region.

They were landlords and local elite whom the state utilized their services to collect taxes, maintain records of land ownership, bear witness to grants and transactions, and even raise militia were required. Inscriptions that specify land grants, rights and ownership were descriptive of the boundaries of demarcation using natural features such as rivers, streams, water blogs, hillocks, large boulders, layout of the village location of forts coat if any in the proximity, irrigation, canals, temples, tanks and even shrubs and large Trees also included, was the type of soil.

The crops meant to be grown and tanks or wells to be excavated for irrigation inscriptions mentioned wetland, cultivable land, forests and wasteland. There are numerous references to Hamlet’s Palli belonging to the Hunter communities who resided in them bidet Poli from the sixth century onwards. The inscriptions refer to feudal lords by the title Arase the OSIS were either Brahmins or from tribal background who controlled hereditary territories, paying periodic tribute to the king, the Ville of Valley, who will loyal bodyguards of the royalty, were fierce warriors under oath ville.

They moved with the royal family and were expected to fight for the master and be willing to lay down their lives in the process. If the king died, the valley valley were required to self-immolate on the funeral pyre of the master part three economy. The Ganga Vardy region consisted of the MAL nad region, the plains by lucy-mae and the semi mal Nant, with lower elevation and rolling hills. The main crops of the mal nad region were paddy betel leaves cardamom and pepper, and the semi mal nad region, with its lower altitude produced rice.

Millet such as rocky and corn pulses oil seats, and it was also the base for cattle farming. The plains to the east, where the flat lands fed by Kaveri, Tungabhadra and vetiver tea rivers were cultivations of sugarcane. Paddy coconut are egg, not a decker. Tata betel leaves plantain and flowers vara Ravenna, where common sources of irrigation were excavated tanks, wells, natural ponds and water bodies.

In the catchment area of dams, katha inscriptions attesting to irrigation of previously uncultivated lands seemed to indicate an expanding agrarian community. Soil types mentioned in records of black soil, Hiromi Nia in the Sint 8000 territory and two red soil care. Bhaiya manu cultivated land was of three types: wetland dry, land and, to a lesser extent, garden land with paddy being the dominant crop of the region.

Wetlands were called Kalani gold near Manu or near Ponyo, and was specifically used to denote patio land requiring standing water. The fact that pasture all economies were spread throughout Ganga Vardi region comes from references to cowards. In many inscriptions, the terms go: Sahasra a thousand cows gasps, Sara owner of cows, go saucy. Donor of cows, go deep coward s, go sosser protector of cows.

A test to this inscriptions indicates. Ownership of cows may have been as important as cultivable land and that the may have existed a social hierarchy based on this inscriptions mentioned cattle raids attesting to the importance of the pastoral economy, destructive raids, assaults on women, pen, derrida, ankle abduction of women by Baris and To drives all of which indicated the existing militarism of the age lands that were exempt from taxes were called manye and sometimes consisted of several villages.

They were granted by local chieftains without any reference to the overlord indicating a decentralized economy. These lands, often given two heroes, who perished in the line of duty, were called by Lori T or Khalid. When such a grant was made for the maintenance of temples at the time of consecration, it was called till ret. Some types of taxes on income were carrot or and Takara internal taxes, but Kota gifts due to the king.

Here any cash payments and suleka tolls and duties on imported items. Taxes were collected from those who held the right to cultivate land, even if the land was not actually cultivated. Sit higher was a local tax levied on agriculture and PHA. Tandy was a tax levied on merchandised by the local feudal ruler, based on context pot on D. Also meant one-tenth, a de la vie meant 1/5 and a la la vie meant 1/7 nanda.

Dere literally meant land tax and was levied together with shepherds tax karrimba dear payable to the chief of shepherds, barga meant a portion or share of the produce from land. All the land area itself, minor taxes such as curtir, due to the landlords and SAAM a third ear raised by the army offices. All samantha are mentioned in addition to taxes for maintenance of the local offices. Retinue villages were obligated to feed armies on the march to and from battles devata or near Avari.

Taxes comprised usually have a percentage of the produce and was collected for constructing irrigation tanks. Part four culture part four culture chapter, one religion, the Western Ganga’s gave patronage to all the major religions of the time Jainism and the Hindu sects of shaivism Vedic brahminism innovation of ISM. However, scholars have argued that not all Ganga’s kings may have given equal priority to all the faiths.

Some historians believe that the gangers were ardent genes. However, inscriptions contradict this by providing references to colonic, has stone shaver, ascetics, passive Peters and loci haters followers of past petha doctrine who flourished in Ganga Vardy, indicating that I’ve ism was also popular King, Madhav and Hariyama were devoted to Chara’s and Brahmans king Vishnu Gopal was A devout evasion, alpha mat, harver ii, I s and a Vanitas inscriptions described lavish endowments to join orders and temples and king Dervin ii to performed vedic sacrifices, prompting historians to claim he was a hindu Jainism became popular in the dynasty in the eighth century when the Ruler, King Shiva Mara, I constructed numerous Jain bath Sardis King Butyrka ii and ministers.

Chavin daria were staunch Jains, which is evident from the construction of the gummitch war. A monolith Jane’s worshipped there 24 tilt hang cars Jonah’s whose images were consecrated in their temples. The worship of the footprint of spiritual leaders, such as those if bad robber, who in shravanabelagola from the tenth century, has considered a parallel to Buddhism. Some Brahminical influences a scene in the consecration of the go nuts war, a monolith which is the statue of Bahubali.

The son of tert hanker add another just as hindus worshipped the sons of shiva the worship of subordinate deities such as yaksa and yak, see earlier considered as mere attendants of the turret hang. Cars were seen from the seventh century to the 12th century. Vedic brahminism was popular in the 6th and 7th centuries when inscriptions refer to grants made to schrott area brahmins. These inscriptions also describe the Kotra lineage affiliation, two royal families and their adherents of such vedic rituals as ass were met.

Her horse sacrifice and he Rani a gardener, Brahmins and kings enjoyed a mutually beneficial relationship. Rituals performed by the Brahmins gave a legitimacy to kings and the land grants made by kings to Brahmins, elevated them in society to the level of wealthy landowners. Evasion of ism, however, maintained a low profile and not many inscriptions describe grunts towards its cause. Some Vaishnavi temples were built by the Ganga, such as the Narayana Swamy temples at Nanjing, lute satyr and hang gala in modern Mysore district.

The deity Vishnu was depicted with four arms holding a conch Sanga discus carrot, mace Garda and Lotus Padma from the beginning of the eighth century, patronage to Shive ISM increased in every section of the society, the landed elite, landlords, Assemblies, Sameach, schools of learning, Agri, tourism and Mine ruling families such as the Banat Nolan banjaluka clans, the shaver temples contained shiva linga phallus in the sanctum sanctorum, along with images of the mother, goddess tsuya, Sun, God and Nandi a bull and attendant of Shiva, which was normally an shrined in a separate pavilion facing The sanctum the Linga, was man-made and, in some cases, had edgings of garni party son of Shiva and Parvati consort and wife of Shiva on it.

Due to the vigorous efforts of priests and ascetics shave, a monastic orders flourished in many places, such as Nandi Hills, Avani and her bata in modern cola. District part four culture chapter to society, the Western Ganga Society in many ways reflected the emerging religious, political and cultural developments. Of those times, women became active in local administration because Ganga Kings distributed territorial responsibility to their queens, such as the feudal queen para abaya, RRC of Conda and the queens of King Street pro-russia, Butyrka ii and feudal king panade ii.

Inheritance of fiscal and administrative responsibilities. By the son-in-law, the wife or by the daughter is evident. The position of Prime Minister of King era, ganga ii and position of nell govinda local land Lord bestowed upon Jackie ape the wife of a fallen hero were examples when Jackie a buck to a certain season. Her daughter inherited the position the David D’Arcy system, Suhel or court has on in temples, was prevalent and was modeled after the structures in the royal palace contemporaneous literature’s such a Vardar retain makes a mention of the chief queen Durrani Maha Devi, accompanied by lower ranking queens Arase yodel and courtesans of the women’s Royal quarter, Pandarus sada sulla Huggle, some of the courtesans and concubines employed in the harem of the kings and chieftains were well respected.

Examples being nand of at whose instance, a local chief Maitland, grant to a giant temple education in the royal family, was closely supervised and included such subjects as political science, elephant and horse riding archery, medicine, poetry, grammar drama, literature, dance, singing and juice of musical instruments. Brahmins enjoyed an influential position in society and were exempt from certain taxes and customs do on land.

In turn, they managed public affairs such as teaching local judiciary function, as trustees and bankers, managed schools, temples, irrigation tanks, rest houses, collected taxes due from villages and raised money from public subscriptions by virtue of a Hindu belief that killing of a Brahmin from a hate you Was a sinned capital punishment was not applicable to them. Upper caste kshatriyas sat Kshatriya were also exempt from capital punishment due to their higher position in the caste system, severe crimes committed were punishable by a severing of a foot draw hand.

Contemporary literary sources reveal up to 10 castes in the Hindu caste system 3 among Kshatriya 3 among Brahmin 2 among Vaishya and 2 among Shudras family laws, permitted a wife or daughter or surviving relatives of a deceased person to claim properties such as his home land, grained Money, etc, if there were no male heirs, if no claimants to the property existed, the state took possession of these properties as Dharma dear charitable asset into cased, marriage, child marriage, marriage of a boy to maternal uncle’s, daughter, swayamvara, marriage, where the bride Garland’s her choice of A groom from among many aspirants Wirral in vogue, memorials containing hero’s stones vehicle were erected for fallen heroes and the concerned family received monetary aid for maintenance of the memorial.

The presence of numerous malice articles or mastico hero stones for a woman who accepted ritual death upon the demise of her husband indicates the popularity of Sarty among royalty ritual death by Sal Khanna and by Julis Ahmadi, drowning in water, were also practiced. Popular clothing among men was the use of two unrestricted garments at her tea as a lower garment and a plain cloth as up a garment.

While women wore series with stitched, petticoats turbans were popular with men of higher standing and people used, umbrellas made with bamboo or EADS ornaments were popular among men and women, and even elephants and horses were decorated. Men wore finger rings, necklaces on is Sara and Onagawa Sara bracelets cardigan and wristlets caft kina women wore Ono’s, jewel, bata nose, ring muga, tea, bangles bail or can kana and various types of necklaces on Nagant.

Sarah and katie sutra during leisure men amused themselves with horse riding reading wrestling bouts, cock fights and rama fights. There existed a large and well organized network of schools for imparting higher education and fees. Schools were known by various names such as Agra’s, rheticus, brahma, puri or mother inscriptions mentioned schools of higher education at Salo to G Bala Garvey to lagoon de I whole a Rasik here and other places, part four culture: chapter three literature, the Western Ganga roll was a Period of brisk literary activity in Sanskrit and Cam Dada, though many of the writings are now considered extinct and known only from references made to them.

Chavin de reyes, writing, chavin, Daria, piranha or Trish Tillich. Animal a piranha of 978 C II is an early existing work in prose style in Kent Dada and contains a summary of the Sanskrit writings, a de piranha and ATAR piranha, which were written a century earlier by Jinnah Cena and going to be harder during the rule Of rashtrakuta mo Guevara, I, the prose composed in a lucid can Dada was mainly meant for the common man and avoided any reference to complicated elements of Jain doctrines and philosophy.

His writings seemed to be influenced by the writings of his predecessor, adi-kavaye Pampa and contemporary Ranna. The work narrates, the legends of a total of 63 giant proponents, including 24 Jain, told hanker 12, Chakravarti, 9 bali-ba, hydrous, 9 narayana, Xand, 9 pratt and Ariana’s. The earliest postulated can’t doubt a writer from this dynasty is King Dervin eater of the 6th century. Cavalry Jamaica of 850 C II refers to a der Vinita as an early writer of can’t doubt a prose around 900 C II going to Varma I offered the canned outta works, shudder, akka and arrived, I’m sure his writings are considered extinct, but references to these writings Are found in later years he is known to have been patronized by King Aragon, Juanita Marga ii in shudder akka.

He has favorably compared his patron to King shudder akka of ancient times. The great can doubt a poet Ranna was patronized by shavod aria in his early literary days, Ranas classic Perisher Amish write is considered a eulogy of his patron who held such titles as Samara, Parasurama Naga Varma. I a Brahman scholar who came from vendian modern Andhra Pradesh late 10th century was also patronized by shavon Daria.

He wrote Chandan booty ocean of prosody addressed to his wife. This is considered the earliest available, can’t doubt arriving in prosody. He also wrote one of the earliest available romance classics in Kent daughter called Karnataka kadambari in sweet and flowing shampoo, mixed verse and prose style. It is based on an earlier romantic work in Sanskrit by poet banner and is popular among critics gadget talker hundred verses on elephants, a rare can doubt a work on elephant management was written by King, Shiva Mara, the second around 800 see.

But this work is now considered extinct. Other writers, such as Mona Sita and Chandra Pajaro, were known to be popular in the tenth century. In an age of classical Sanskrit literature, matt harvey the second brother of King Vishnu, go /, wrote a treatise darkus sutra vritti, which was based on an earlier work on erotics by a writer called dar talker, a Sanskrit version of vadik aether, a commentary on PA fire.

Fest grammar called sabda Vitara and a commentary on the fifteenth chapter of a sanskrit work called karat. Our janilla by poet, / avi, who was in der Veen at escort, are ascribed to der Vinita kingship amare ii is known to have written gadge, amar kalpana, henna sina. Also known as vidyadhara Anan Jaya, authored rag out of a panda via a narration of the stories of Rama and the Pandavas simultaneously through puns guy, our kintamani and Chaitra Shah Domini, which were based on poet, baños work, kadambari were written by Hennis and a scoop of A deep are similar in prose style and shave and are a wrote, traitorous era, part four culture chapter four architecture: the Western Ganga style of architecture, was influenced by the pallava and badami chalukyas architectural features in addition to indigenous jain features the Ganga pillars with a conventional Lion at the base and a circular shaft of the pillar on its head, the stepped vimana of the shrine, with horizontal moldings and square pillars, were features inherited from the pelvis.

These features are also found in structures built by their subordinates, the banners and no lambis the monolith of gomad shuara, commissioned by shavon daria, is considered to the high point of the ganga sculptural contribution in ancient ken attacker carved from fine grained white granite. The image stands on a lotus: it has no support up to the thighs and is 60 feet. 18 metres tall, with the face measuring 6.

5 feet: 2.0 meters, with the serene expression on the face of the image it’s curled hair with graceful locks. It’s proportional Anatomy, the monolith size and the combination of its artistry and craftsmanship have led it to be called the mightiest achievement in sculptural art in medieval Karnataka. It is the largest monolithic statue in the world. Their freestanding pill is called mohist hampered or promised hampered are also considered a unique examples of which are the brahmadev, a pillar and tire guard brahmadev, a pillar at the top of the pillar, whose shaft, cylindrical or octagonal is decorated with creepers and other floral motifs is The seated Brahma and the base of the pillar normally has engravings of important joint personalities and inscriptions.

Other important contributions are the Jain bath sadhus, whose towers have gradually receding stories, talus ornamented, with small models of temples. These tiny shrines have in the main, graving zuv. Tert. Hang cars giant, Saints, semi, circular windows connect, the shrines and decorative kurta maka demon faces are used at the top. The shaven darayya basilar D, built in the 10th or 11th century Chandragupta basmati built in the 6th century and the monolithic of Kermit’s war of 982 are the most important monuments at shravanabelagola.

Some features were added to the Chandragupta base, rd by famous Hoysala sculpted, a soldier in the 12th century, the decorative door, jambs and perforated screen windows which depict scenes from the life of king Chandragupta. Maurya are known to be his creation. The Panch are kuta baths odd. Yet cambered a Hali five towered Jen temple of about 900 with a brahmadeva pillar, is an excellent example of Dravidian art.

The role niches here are surrounded by tor anna lintel, with carvings of floral motifs flying divine creatures, gand harver and imaginary monsters. Mark ARA written by Y axis attendance of sense, while villages are occupied by images of tert, hang cars themselves. The gang has built many Hindu temples with impressive Dravidian gam puris, containing stucco figures from the Hindu Pantheon decorated, pierced screen windows which are featured in the man tapa a Hall along with SAP tamerica carvings, seven heavenly mothers.

Some well known examples are the Eric vara temple at hole. Ella Kapil swore a temple at man, temple at color range, vara temple, it’s NARAS, a Mangala nageshwara temple at Beger and the Caryl soiree temple at a real ago. At elekid they built the morals vara temple. The Arak vara temple and the petals vara Temple, unlike the jain temples, where floral frees decoration, is common. Hindu temples were distinguished by freezes, slab of stone with decorative sculptures, illustrating episodes from the epics and pureness.

Another unique legacy of the gangers are the number of vehicle hero stones. They have left behind memorials containing sculptural details in relief of war scenes Hindu, deities sapped, America’s giant hurt, hang cars and ritual death, such as the da dum de heroes, stone part four culture, chapter five language, the Western Ganga’s used can’t dance and scrit extensively as their Language of administration, some of their inscriptions, are also bilingual in these languages in bilingual inscription.

As the formulaic passages stating origin myths, genealogies titles of kings and benedictions tended to be in Sanskrit, while the actual terms of the grants, such as information on the land or village, granted its boundaries, the participation of local authorities, rights and obligations of the grantee taxes and Dues and other local concerns were in the local language. The usage of these two languages showed important changes over the centuries during the first phase, 350 to 725 Sanskrit copper plates dominated indicating the initial a sentence II of the local language as a language of administration and the fact that majority of the records from this phase Were brahma dia grants grants to Brahmin temples in the second phase, seven to five 100 lithic inscriptions in kandata, outnumbered and scrit copper plates consistent with the patronage canned data received from rich and illiterate Jane’s, who used canned daughter as their medium to spread the joint faith.

Recent excavations at tombola, near Mysore, have revealed a set of early copper plate. Bilingual inscriptions dated 444, the genealogy of the kings of the dynasty, as described in Sanskrit, while kandata was used to describe the boundary of the village. An interesting inscription discovered at Bengaluru near modern Bangalore that deserves mention is the epigraph dated 890 that refers to a Bengaluru War.

This is in hail, Canada old can Dada language and is the earliest mention of the name of Bangalore City. The western Ganga’s minted coins with candida and Nagari legends the most common feature on their coins, the image of an elephant on the obverse and floral petal symbols on the reverse, the can’t doubt a legend but a royal umbrella or a conch. Shell appeared on top of the elephant image. The denominations are the pagoda weighing 52 grains, the phanom waiting, one tenth or one half of the pagoda and the quarter films, part five timeline.

The template below shows the timeline of Ken attacker. Note the extent of time around seven hundred years, the Ganga kingdom flourished this recording as a derivative work from Wikipedia for more information. Please visit


 

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📡📲💻Digital Marketing course for beginners – Part 1 of 4

That’s where the money is. That’s where the money is because that’s where the economy is going right now in this article, I’m going to share with you some digital marketing skills. Okay, there are four of these articles. They all go together. I want you to read all over this part. 1 part 2, part 3 and part 4, and it’s going to walk you through all.

You need to know for doing digital marketing courses. Okay. So this is a great setup, you’re really going to like it’s easy to follow but make sure you go through the entire four article series. This is article 1. Don’t forget: there’s 2 3 & 4. Now, let’s get going so you can make some money online. Hey! I’r jr. Fish I’ve been selling online since 2009. I’ve sold millions of dollars of both digital and physical products, and this is your blog.

Yes, it is because I make these articles to help you out to help. You start run and grow online businesses don’t forget to subscribe. There hit that subscribe button. Next to it. The Bell hit the bell ring the bell. Why? Well, because that way, I cannotify you every single time. I do a article you don’t miss out on a single thing: you’re notified you’re special, your VIP you’re part of the Fisher family.

You know you want that. Alright, let’s get going here. Let’s talk about digital marketing and this is really going to make it so simple for you so easy for you you’re going to get it. So, let’s get going ciao digital marketing. Really it’s just a new fancy buzzword! Ok! This has been going on for a long time. How long you say? Well, you know, I guess it’s since the 90s – maybe the 1990s nope I’m going to go back even further, like I’m going to go back real far like over a hundred years ago, digital marketing and you’re saying wait.

Junior there was no internet, I’m aware, but let me talk to you about something yeah, I’m going to put up on the screen, the first digital marketer in history. You know who this guy is. Do you recognize him? His name is Mark honey. I was going to try to pronounce his first name. I just not good at that white mark honey yeah. In 1896 he was the first human to demonstrate a public transmission of a wireless signal.

This dude he invented the radio now as soon as he did. This, of course everybody started doing it. They all started figured out. They started doing Morse code signals. Now it took another 10 years for the radio to really reach the general public, but it didn’t take long for the creators to figure out. They could use it to sell stuff. The first live broadcast was from an opera performance at the Met.

Now guess what happened right after that people bought tickets, digital marketing and digital marketing was born now they didn’t call it that back then, but that’s certainly what it was now, but you’re a little bit surprised. I didn’t mention cell phones, I didn’t mention Facebook ads or Google ads or u2 ads or any of that stuff, because digital marketing has nothing to do with the internet. If you’re, if you’re wondering what digital marketing really is, it’s just advertising.

That’s delivered through a digital blog, that’s it it’s that simple! Now, certainly you know social media and mobile applications and YouTube, and Facebook and Twitter are all digital platforms, but that isn’t what defines digital marketing? Basically you could you could narrow it down to digital marketing? Is any form of marketing products or services that involves electronic devices? Now get a ask yourself, a question: why is digital marketing so important? Why is it so important you remember billboards those things alongside the highway? I do.

Does anybody look at those anymore? I don’t think they do, I remember being on car trips as a kid with my family and we would drive down to Florida. We had a camper and we would try to find someplace to eat and when we were trying to find someplace to eat. My dad would say to me we’ll check for billboards and we’ll see what’s coming up, and that was the way we got our information. You know once I saw a billboard for McDonald’s, but I saw a billboard for Stuckey’s or whatever it was, or a barbecue joint I’d say: oh look, four miles, there’s going to be a barbecue place and then there’d be another billboard.

It would say three miles. Barbecue place and then it would say, a half a mile barbecue place and we knew to get off at that exit nowadays. What do we do? We grab our phone, we go to Yelp, we go to Google, we type in restaurants. We finally closest places around and we go there. Do those billboards persuade us to do anything anymore? I don’t think so. I don’t think anybody’s looking at him, because most of people drive down the interest rate, although they’re not supposed to be are looking at their phones.

They’re, actually looking at their phones, I mean, if you just stand by an interstate and read people drive by you’ll, find a lot of people looking at their phone. Now, it’s dangerous you shouldn’t. Do it bad thing to do, but I promise you they’re not looking at billboards and even if they do think about this guy’s, if they see a billboard and they go okay, there’s a McDonald’s at the next intersection, I’m going to go there.

How does McDonald’s know that that billboard worked? They don’t is the answer so they’re not effective either. Now the truth is they’re still billboards out there and they’re, probably all around your house – and I bet you don’t even know what they say, because you don’t look at them, but there’s still people wasting money on billboards. Amazing. In some studies it’s been proven that 94 % of the people driving down the road are on their cellphone dangerous.

Now it’s going to get worse and I’ll. Tell you why it’s going to get worse because we’re going to have self-driving cars, you know, Elon Musk is working on this now, and some of these cars are actually on the roads right now and they’re going to get more and more intuitive. I think they’re really going to make the road safer, because I’ve seen how some people driving just my neighborhood but they’re, going to be out there.

So if the car is going to be doing more of the task for you, I guarantee you that those people’s attention is going to be elsewhere and it’s not going to be on the road. It’s not going to be on the billboards. That’s for sure. So what does this mean for you? This means that you need to learn digital marketing, there’s a huge market there guys and a lot of people are going to say. I just don’t understand that.

I don’t know it, but somebody like you is going to learn it. You’re going to read my articles you’re going to learn how to do this stuff you’re going to make money. Now I’ve been to a lot of meetings and the internet has really changed lives. It really has – and I know, there’s there’s some people. I talked to that. It hasn’t changed their lives and it’s a shame because they’ll say well, I’m not into all that technical stuff, I’m not online, I’m not on Facebook.

I don’t put my credit card online. I don’t do any of that, and it’s really just sheer ignorance, because technology is here to help you. Okay, if you don’t use technology, you have a decided disadvantage over the rest of the world because it automates things for them. You may not like certain things about it. I know I’ve had a lot of customers that are survival, food come and say. Well, I don’t want to put my credit card on online.

I’d rather call you, so they call us and I go online and I put their credit card because that’s how we have to do it. Your credit card is going online. You’ve got to understand that your credit cards going online, okay and what’s more dangerous, putting it online on a secure site like ours or handing it to a waitress in arrest, stron, and let them see your credit card numbers where they could jot down everything and use It within the next hour I mean they literally, could guys.

So if you’re handing out your credit card number to strangers in a restaurant, why would you not put it online on a secure site where nobody can see it? It just makes no sense to me. So this technology thing this digital marketing thing is an opportunity for you to make a tremendous amount of money. If you are the early adopters, okay and you may say: well, it’s too late, there’s already people to know how to do that.

There’s not enough people that know how to do that. Trust me. If I talked to friends and family members, I would bet 99 % of them. Don’t know what I know about it and ten years ago I didn’t know that I just learned it, so you can too so follow-through. I want you to go through all four of these articles. The next article I’m going to cover the skills that you’re going to need the things that you’re going to need to learn.

You know honestly. Internet marketing, digital marketing is the reason that there are 25 year old people who can sit on their couch in their living room and make two million dollars a year. Yeah there’s people doing that. Okay and if you’re not looking at that going. Why not me, then? You’re missing the boat and I don’t care how old you are. I don’t care if you’re 18, I don’t care if you’re 80. Anybody can learn this stuff guys it’s not that hard.

It’s just the fear of not knowing just just dive in read all four of these articles. Four in a row, this is the first one there’s going to be three more and I’m going to jump into the skills you’re going to need in the next one and you’re going to love us you’re, going to come out of this you’re going to be motivated. You’re going to want to do this stuff, you couldn’t want to make money. I really appreciate you listening to this article, don’t forget to subscribe.

There’s a big subscribe button down. There, don’t miss it! Okay, so I hope I’ve got you convinced in this article. I hope I’ve got you convinced to want to learn if I can get you convinced in this article, the other three articles going to be really easy, because it’s going to be all the knowledge that you need simple right. I really appreciate you reading this article. Don’t forget to subscribe hit that big subscribe button down there and they’ll they’ll notification really important if you subscribe and you don’t turn on the bell and turn on all notifications, it won’t let you know that I’ve done a article and you’re going to miss out you’re Going to miss this stuff, I don’t want to see you miss it.

Okay, guys you’ll be part of the VIP group, the Fisher family. Okay, don’t forget to put comments. Like I said in the beginning of this article, this blog is not my blog. I don’t own it, okay, you do you put comments there. You tell me what you want to see articles made on and then I do it. So you actually control the direction of this blog. With your comments, if you don’t comment, I don’t know, and you don’t get what you want.

I want that to happen. That’s not good! Thank you. So much for listening, don’t forget to give me a thumbs up or thumbs down. If you don’t like it, either way. Put a comment down there. Let me know what you’re working on and I will see you in the next article


 

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Online Marketing

Ubucon Europe 2019 – Stop coding and get people using software! Marketing help for coders.

I don’t know if you all know where that is it’s the southernmost city in California. I came here to share some practical marketing tips with you guys. So one of the main problems that I generally run into with people in the software industry is they have the ability to code, not a bad thing, but the problem to actually get people to use their software or contribute to their software becomes a problem for them To be able to grow any scalable amount, so what that comes down to is going to be that you need to make people informed about what you have what you have to offer.

So we’re going to talk today about what is your software? The customer journey that is spent as the new user comes to discover your open source or whatever product types of marketing options. You can do to get people to become informed of your software and then some practical steps and action items you can take home. So I want you to think of software that you use every day or maybe you are contributing to you here in the open-source community.

You can’t think of anything specifically think of a bunt or maybe your favorite application on a bunt ooh. Now, if somebody asks you, what does your software do answer that in your mind, right now, thank to yourself. So someone says what does the bunt to do? What is your answer generally going to be someone if no one answers, it’s no one raised their hand. I’r going to call on someone just point at you: what is it fun to do partially? So what you want to do when answering the question to any prospective person after you develop software? What does your software do is solving a problem? You need to be able to make sure that when you tell us buddy what your software is doing, that you’re producing is the problem that it solves.

Think of any major tech company in the world and users are using their product not based on exactly what it does, but based on the problems that it solves people take rideshare apps people use Airbnb people take certain opportunities from certain apps people use certain pieces of Software because it enhances their life and solves a problem that they have, and so what you need to do is figure out what that problem is that you are solving with your software measure, who needs to use it contact them and repeat that information.

What you’re going to get with something like this, when you do measure contact repeat, is a term that is called North Star metric if you’re going to take anything from that write that down North Star metric, what that is, is the measurable actionable definable metric? You can use to get more users onto your software so from there there’s multiple methods you can do, which is going to get people using your software um, and so one of the first methods is, you can do low cost advertising um so, and you can run These in a pretty simple low cost way.

I have some companies that I run advertising for on Facebook and Google at about 55 cents per click. You can convert from US dollars in your head and Google Ads at about a dollar and a half per click and with Google advertising. If you are a non-profit or your software community group, what have you is a non-profit in a vast majority of countries? You actually can qualify for free ad credit. I know in the US you get about ten thousand dollars a month in free ad credit, if you’re a non-profit and you fill out a form called a 501c3 to do that.

It’s different in every country. Google has their list of things. I can point that out to you, after the talk, it’s pretty pretty good Facebook has that and you can set up some fairly basic general specifications for that, and you can get much more in depth with who you’re targeting who you’re marketing to and where they come From with Facebook, I can talk to you about that after the presentation, which is something that is worth considering, and that’s something that you want to look into, and additionally, you can look into many other avenues.

You think are worth it, but a lot of the other larger internet companies. You have to have a lot of budget to spend these things. You can spend five dollars a day on all of these websites right here on your own for your own local community. Even you can have it to be where someone searches, Lubuntu, Lisbon and automatically the Loko page is going to audit, be the first thing that comes up. It’s going to be pretty affordable too, because I highly doubt anyone else is bidding on those types of things too.

So that’s worth considering, so what you want to do, additional, I already mentioned nonprofit ads – are basically going to be free. That’s the website! You want to go to change your pictures and your copy regularly, because we all know we’ve been on Twitter, Facebook and whatever, and we see the same advertisement for six months straight and we don’t care at that point and then you’re just wasting your money.

Um edition. The other thing you can do is called content marketing with blogs. So what I mean by that specifically, is you need to write content that is going to again solve a problem. Your article title needs to be something of item. We have that we are marketing. We are selling you solving the problem, so what that can be is anything from how you bun to enhances this part. How listening to music is more enjoyable on it um you can go down and you can start typing some of the more step style blog, which would be four steps.

Five steps to increase your knowledge of Ubuntu five steps to develop this app five steps to write better documentation tip, though, when you see those types of things, if you write or if you put an odd number instead of an even number, you get a higher click Rate means more people going to click on your ad read is interesting. So if you’re trying to write a blog for your loco and you’re putting ten ways you can get involved in the community you’re going to get a lower click rate, I’m not entirely sure.

Why than if you put 11 – and I believe it’s because people think you’re a little more intentional and that number, but you don’t need to tell them you weren’t um SEO is another thing I could talk for hours on which we don’t need to. But basic thing. You need to figure out what keywords people are searching for, and you need to put those in there. You guys know what backlinks are cool. Look that up so backlinks is why you want to be writing a blog in the first place, and what that’s going to do is what that’s going to do is when you write your blog five steps to make a bun to work for you, you put it On your site, companies, people that have websites that are more important than yours are going to read them and link them back on their site on their social media and that’s going to rank you higher in Google search engine optimization algorithm.

This is also a great place for community input, and what I mean by that is your: you have a lot of people that are not technical, probably wanting to help out with your community or a lot of people that um are just general users looking for some Way to share the stuff that they’re doing community input to have them write, a blog is good. You can go through and you can change the keywords you can make a long-form content, tip long form means um longest form that you can possibly say.

It’s like four to five thousand words is an ideal post for a blog. It might have changed in the past couple months, but what you’re going to want to do is probably make a template for your users. I’ve done that before and then you can get as many people as you want writing from your community various ways to get involved. It might be you, you might be the only person doing it and that kind of sucks for the first few months, but you’re going to find people with your blog that you’re writing to help you start building out your community help more people get involved in your Software, so one of the things that this really enhances is your ability to create more social media, a larger senders.

You may hate social media, Facebook, Twitter, all of them in the like. But that’s where people exist on the internet today to get their attention and that’s where you’re going to grow your user base and that’s where you’re going to be able to find people who have the same interest as you. So my recommendation, if you are, if you have any sort of a community you’re running with social media, is to use a social media management platform um.

What that’s going to allow you to do is make 200 posts in the course of an hour about, of course, of a day and schedule them for every single consecutive hour that you want. This is a good place that you can do sort of testing to where you want to figure out what time of day is going to get more of a open rate on the articles you’re putting and all that sort of stuff, um HootSuite s, — a pretty Sweet example: it’s it doesn’t cost anything for the end.

You can schedule 30 posts at a time and I don’t want to say cost, at least in the states. It’s ten dollars a month for a lot more than that which is fairly affordable for a lot of us. A buffer is pretty good check that out there’s dozens of them at the end of the day, but I can talk with you guys later. If any of you guys want some practical help, and we can look at that at a later time, so one of the more interesting things, though, is once you’re growing out your community, your product, your user base, whatever software you have it, this is intentionally somewhat broad.

Is you’re going to get important people that you want to get more information you’re going to want to start emailing um? How many of you guys, like email, lists, cool um? So what I like about email lists is not inherently as an amazing way to get. The word out for your information: you can but half the time. It just goes to people’s spam folders these days, but it gives you emails that then you can run back and filter for your advertisements, so you can take those emails and you put it in your EULA that you’re going to advertise to them and let them know Some of the actions that you’re doing in your software – or you can take that and you can make what’s called a Facebook look-alike audience and then you take Facebook’s ad metrics and then it filters and targets people with similar interests or the people that are signing up To your email list, if you have it at a large enough database and that’s pretty cool if you’re into that, so where then another thing to consider, it’s called influencer marketing, if you guys have never heard of that, it’s pretty basic um find community members that are Important in your community to start working on this, you may have famous people in your community that you don’t need to know using your software that you’re producing, if you’re small-time, probably a knop.

But I guarantee there’s people who are famous outside of a bun too using the bun to that. Don’t talk about it track. Those types of people down that live in your city. Have them shoot out a tweet write, a blog put their name on it and share it. More people are going to read it and they’d probably be willing to do it. Something that’s worth considering. I probably completely forget those types of people um email tip is.

I had you drift campaigns. You can look into those which is essentially that’s more advertising, which is kind of spammy. I wouldn’t recommend that entirely a few guys, but use a tool like MailChimp or SendGrid those types of things. What’s your prettiest think someone just bought SendGrid? I think Twilio bought them actually recently, so I don’t know what they’re doing, but I use MailChimp for most of my and that sets up the availability because you didn’t can see the open and the read rate.

Another thing you want to do because no one wants to spam. Someone spamming people is kind of kind of rude. You can filter all of your emails you’re going to send to your users through something called a spam filter, and that’s going to look for words. What you’re going to spam people and not spam people? My recommendation, though, is to go in your open up your email and look in your spam, folder out the words that those companies are using considerably and just black with the blacklist, those out of your vocabulary.

What is going to create an easier time for you after you get about writing emails on a regular basis, obviously running events important so basic things. So one of the things that I like to do. Obviously events is the culmination of a lot of the stuff. You’ve been working on before if you’re following these things, so you can do workshops that are pretty good, which sets up the availability to sort of be it anything.

You want be that if you’re a lot or a bunch of users group, you can have an install fest like I think, Rudy was talking about here this morning you can set up meetups grab a beer with your friends, whatever you want to call it. Um webinars are good. Just hangout on the Internet is something that I have really worked on attracting and getting set up, and that works really well. How many of you guys go to I mean you guys go to meetups.

Obviously it’s that type of thing, but the point being why you want to run all of these things is because then, when you do these types of information, you have that audience which is going to be likely to want to come to your events, because if all You’re doing is starting off making the event. You have no audience to market it to if you don’t have an audience to market it to because you’re not doing so so, media email and blogging, all you’re going to have is dedicated users.

The same ten people that meet up every single week and just become a group of friends and talk about themselves and that’s fine. That’s fine, don’t get me wrong, but I believe the entire point of growing your technology should be attracting new people, maybe not even the technical people that want to come to this conference, maybe even just people that are interested in using the product as an end user And having no knowledge of what programming is coming to your meetup, which is worth considering um, so where were we, but what you need to figure out when it comes to the software you’re working on and growing? It is something called the customer journey.

Have you guys ever heard that before cool, so the customer journey is a is a new term in business technology that sort of describes what I would call touch points your new user sales, whatever you wanted, not not sales and money, but you could don’t get me Wrong but use it works for that too, to buy into the product that you are producing. So you need to remember awareness, interest, evolution, decision and retention and each one of these boxes.

You can change some different words for it, but it’s going to have and what you need to have tech tech stack. Wise is key performance indicators and what that means is when somebody becomes aware of your technical product, you need to figure out technically on your website at the booth you’re running, how you can, how you can get a hold of that and how you can know that They are now in your pipeline.

If you will, so you can imagine that going from awareness, they see the ad, they see the norm, they see the booth you’re running at in a sort of festival. They see the interest, it tags their interest. They took the flyer home, they go to your website, um there they read the blog post, so you got it, you got to think of it like you, excite you educate and then you sell, and so it the evolution comes the trial of the software.

So don’t think just because they’ve downloaded your software, you have a new user. If you have software downloads, if you have a million software downloads with a 90 percent uninstall rate, that’s probably pretty bad, so ask questions as a community. Maybe they go on! Ask some questions and you’re slack blog, you, our C blog decision and what I mean by decision is they’ve run through the trial. They’ve installed it, it works for them.

That’s not even done yet Jessica, someone installs that doesn’t matter! Think of it too, then only when they are retention and they are retained as a software user of your product does that matter. It’s I mean from a monetary standpoint. They can sign the contract, but unless the money is in the bank it doesn’t matter and they’re not going to the money is not in the bank until they’ve gone ways to become probably what you guys would call community members.

So my recommendation, if it’s an open source product, start giving them jobs to do if it’s not there’s multiples, you go about that, but what you need to figure out as a person, if you have your software product, is what each person what happens along each one Of these journeys for you and how you can figure out a way to track that and make sure that people are going along those steps, Google key performance indicators, it’s actually pretty cool.

However, ideally what you need to have then, so once you track this down it you got to analyze. Determine scale repeat: remember that analyze, so you analyze, you figure out where your user is determine where they came from and where they’re going scale it. You know what scale means and repeat it unless the metric that you can figure out to figure out where your user is coming from is viewable and repeatable and scales, then it’s not worth it.

If it takes you hours to get one user, that’s not going to scale obviously, and so you need to figure out that method for your product that you’re working on so from that action steps for the end of this, we went through multiple methods of things. You can do in email, social media blogging, purchasing advertisements getting free advertisements pick one method. Don’t if anything, I can tell you about marketing any sort of tech infrastructure.

Don’t spin don’t do ten methods poorly, do one method good and invest your infrastructure time into that you’re busy developing the software. You don’t have that much time in the first place, get that set up from there. You need to set up your measurements and you need to repeat this is something that you can in theory, script automate and set up in some sort of a back-end that you can monitor as time goes on, and with that, thank you for coming to the presentation.

I will be around all week for an hour, sorry for our long marketing help I’ll sit down with you and I’ll give you information on what you need: help with grow sales in your community and plan growth for your own application. Thank you yeah. If anyone has any questions, come bug me afterwards I’ll be up here for a few minutes turning down. So this anyone have any questions. Yes, how regarding the social media platforms yeah, what do you think about Facebook specifically for non? I think about Facebook is good for consumer products, but if you target, like developers or open source communities or even business users, yeah that’s different.

Is that a good platform for that kind of audience right at the end of the day, you got to find your audience. So a lot of the software people are producing does have an end user, which is not a technical person, and Facebook is a great place for it. If it’s b2b software I’ve done LinkedIn advertisements before I did for a while, I mean you want to find your audience, but like, like I had a, I was helping with a tech stack that was that turned out.

Mom’s was the target audience. So we put a couple thousand dollars into Pinterest and it worked out, but I mean Facebook is just cheap, is what it boils down to like. I’ve done Yelp before and Yelp cost two and a half dollars per click, but which is more expensive than like the dollar again on Facebook, but what it really boils down to is you have to figure out where they are, and that is a challenge read.

I mean I would probably find 10 different places to put 20 bucks into and see what happens and then narrow it down to there. Yeah Twitter is not a bad option. Um for people it doesn’t not have as good of geo-targeting you can in the state. You can target zip codes on Facebook, which is good, which I like um yeah, which, but if people are, if your audience is not there, then you’re just shouting into the side of the wall and wasting your time, obviously um but yeah.

I like LinkedIn for b2b stuff too and I’ll do that occasionally yeah. So how do I make my software like so that people actually install it because what if they don’t really know who I am and well, I believe my software is useful. But how do I actually advertise that in such a way that I get the audience to install it? I mean your software might not be useful. To be quite frank, it might be that if it’s only useful to you, then it’s that’s great you’re, just making software for yourself um, but my recommendation for that is figure out a low-cost method for UI testing um.

But if you want to attract new users specifically, I mean a couple of the methods that I work, that I mentioned we’re good. If, if you already are a developer, that has an audience yourself, utilize your own social media, to get it going and then funnel that down to whatever social media is taking place for the application in and of itself um running a make a short article. That explains what that is and put it on.

The internet is pretty simple too I’m not. By short, I mean one minute: two minutes tops yeah short doesn’t mean half an hour, I’m going to give up after five minutes, yeah pretty basic stuff, but we can talk for 20 minutes afterwards. Happily, I can show me you’re doing it I’ll, show you what to do. Yeah insults I’ll, take the insults cool. Thank you.


 

Categories
Online Marketing

Sharing Tips and Tricks for Engaging the Public- Elizabeth Bollwerk

So we’re hoping it all work out as we are. Quite so with the introduction of the internet, obviously, our Gail just have a lot of options for engaging new audiences and also new ways to engage old audiences. However, one of the challenges of that is that the digital platforms were using for engagement change constantly.

So this kind of fun map from 2010 shows a lot of different social networks. But if you look at you can see, a bunch of them are already kind of fading into oblivion. That’s very so much so in case. So that begs the question of how does archaeology maintain sustainable engagement in the digital realm, and there have been a number of studies on this, both in technology in the cultural heritage scepter and one of the things kind of floated to the top? Is that one way to really be able to engage your audiences? To really know that know the community are trying to engage and what? How they’re, using the resources and digital resources are creating more them, and three of the kind of primary questions of some of these research projects have been whom do you want to engage? How do you want to engage them that are you measuring, if you’re being successful with that engagement? So when project I’m working on the Chinese? This approach is the redesigned for the Society of American Archaeology public web pages, so these pages were developed in the early 2000.

90S early 2000s and we launched in 2006 and have been a hugely successful portal for the public to engage with archaeology, the hundreds of thousands of visitors, and it’s reached many many audiences when it was originally designed. It was sister region when he’s 27 different audiences of Soviet Bobby’s, a huge goal, and it was meant it was designed with the with active feedback from its audiences so going out and talking with them about what they wanted to see how they wanted to use the Resource and so on, so the last question is: how can we tell if it’s exceeding has kind of changed in this goal in this realm of vigil technology want to point out and what the essay is trying to do.

The board is decided they want to redesign the web pages to beat any kind of technological standards. So they’ve asked the members of the public education committee, including myself, to provide some recommendations, and so what we’re doing is we’re trying to create a method of engaging our audiences to better know what they want. What’s on the website and what could be there, and so we decided to use this approach.

That’s been advocated by number of digital cultural heritage, researchers that really combines both qualitative and quantitative methods, so, in addition to using traditional, google analytics like you’d, be leaving pageviews time spent on page bounce rates. We’re also doing things like a Content inventory which goes through every single page, to figure out what’s on there, what’s still working and then during an analysis of what content is currently still available.

Taking all that, and my user survey, which be coming out in some are followed this year to do a deep dive and she’ll play our audiences to figure out what do they like about it? What don’t they like about it? What could be added in the future? Three design so we’re helping my integrating these two approaches that really be able to get a sense of who our communities and to better serve them with the next time on the site.

But, as I said, it’s very much in progress. But if you’re interested in learning more or you’re interested in answering the survey which week with logs, we know this is the community we’re talking to you can contact me if you want a piece you


 

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Online Marketing

convert kit the best email marketing platform

The heart of convertkit is the visual automation builder, where you can clearly see how forms tags and sequences work together to deliver the right content to your subscribers at the right time.

Convert kits, automations are the engine that powers your blog in business with them. You can set up sales, funnels tag, buyers, survey with the click track purchases and much more when you create a form setting the call to action and supporting text is quick and easy. Adding the form to your site is a cinch as well with options for JavaScript HTML and the WordPress plugin 1. To add a Content upgrade to your form, it’s as simple as two clicks, and there is no limit to the number you can have when you create a sequencing convert kit, it’s easy to switch between emails and edit in a single window.

No pausing, the sequence are clicking in and out of multiple pages. In order to make changes, you can even make changes directly within the visual automation. Workflow that you’ve set up to send a broadcast just include or exclude the subscribers who put the message, whether that is by form, tag, segment, location or any number of custom fields. Our a/b testing tool allows you to use two headlines and automatically send the one which resonates the most with your audience.

Convertkit also integrates with all of your favorite ecommerce platforms, lead generation, services and membership sites. Are you ready to get started sign up now and begin growing, your blog and business today? If you would like to see more, you can also request a demo, and our team will be in touch with you shortly. We hope to see you in the convertkit family soon,


 

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Online Marketing

I Registered My Domain, Now What?

What’s next We’re going to talk about That today, on The Journey, All right cool, so I have This business venture, Coffee and Kickflips – I do have a domain, but I’m also overwhelmed because I don’t know what to do next. Getting a domain name. That’s like our first idea. I know I’ve had many late nights where I just have a random idea and have to go, buy a domain name and I’m like “ All right.

What’s next?”, The next part is really figuring out what you want that domain name to be. Is it for personal use? Is it for business use? Is it just to have and Potentially sell later on, So what do you think the first step is after buying a domain, Social media links my menu and then how do I go about that? I was listening to a webinar the other day and they were recommending Don’t do a pdf for your menu, So how do I go about Putting my menu on there, what information, what Photos how much text You got the first step.

Right, that’s the domain name. That’s the street! Address for your website Second place to really get All those ideas together, the menu, the information The pictures all that stuff, you need a website If you you’re, not super techy, you need something just Quick, a website builder from many popular providers, Is probably the first step If you are a little bit technical or you have a little bit? More time on your hands to truly make it exactly what you want, something like WordPress might.

Be a really great option and you can literally put Almost whatever you want, You can have a blog on there. You can have your photo galleries. Your menu, don’t use pdf, put it right on the site, make It easy for your visitors, Got it all right. So another thing I was thinking about with Coffee and Kickflips, and this is awesome. We actually just had some merch Made like hats, t-shirts,,’cause. Our logo is super Rad my buddy, designed it Anyways.

I was like “. Oh my gosh,”’cause. We were talking about my website “. I should definitely Have the merch on there.”’Cause yeah, I want to Make money off the coffee and the kids coming in to Rent the ramp in the back, but how can I make more money – ( laughing ), The merch, But how do I go about that Also do I need to worry about security?’Cause now, I’m thinking About money and spending – and I know that there Are hackers out there which terrifies me they’re going at it? It’s super scary out there There’s a lot of things.

You can do to really protect yourself. And protect your investment Now there’s a couple things you can do If you go with a website. Builder from a company typically they’ll handle A lot of the security on the back end for you. But if you go with Something like WordPress or something a little bit: More technical or custom, there are some things you want to do too, But the very first thing you Want to add to your website is: what’s called and SSL, What’s SSL An SSL, it basically is that https in the top of the address bar.

Oh okay, It secures your site. So if you have any log-in Information any form information instead of sending that text Information over the internet for literally anyone to See like a credit card super scary, the SSL encrypts it. So if anyone were to Capture it in the middle, it’s just googley, glump Like it doesn’t make sense, ( laughing ), Googley Glump, that sounds bad Yeah, that’s a technical term for ya.

So the second thing you can do to really beef up the Security of your website is to add a firewall and malware removal Again, if you’re, using a Website builder, with a company, they usually do that for you, but those open source applications. Or custom coded sites you got ta add that firewall And basically what that is Is like, if I have a house, it basically creates a Moat around the house, so it keeps out the Riff-Raff the in-laws so no one’s getting in And then the malware Removal that’s just like.

If someone were to break into your house, it goes in and fixes it for You cleans up everything just in case something did happen Because every 39 seconds A website gets hacked and that’s super scary And 64 % of businesses say they’ve had some sort of malware attack on their site Super scary. We also want to think about Backups on your website, because life happens right Sometimes I know with my own sites and people that I help out with they’ll go and make changes.

On their site and like “, Oh wait, I messed Up, I need to go back!” And if you don’t have a backup there’s nothing to go back to So it’s always good to Have just that fail, safe, The same way, you’d have a Backup for your computer and your pictures, if Something were to ever happen. You want to have the same Thing with your website, So at the end of the Day, you’re protected.’Cause again this is your investment.

Now I’m getting a lot of emails. Am I okay with just Gmail or…? Well, it depends With Gmail. Is it like? Coffeeandkickflips @ gmail.Com, CoffeeAndKickFlips @ gmail.Com Gotcha, so the next Step with your business is to get a domain-based email And there’s a lot of really Great important factors that go into that: Not only is it more secure, To have a domain-based email versus just a free email, Because those companies add those extra layers of security, it’s just more professional, So I should have maybe like contact @ coffeeandkickflips.

Com, Yeah Shred @ coffeeandkickflips.Com, ( laughter, ). Whatever you want to do Info…, It should be yours, And then you can set up your employees to have their own email like Emma @ and then I have Nealy @, it’s just going to look more professional and make sure that you look Legitimate to your customers, What about a like click-to-call? I know I like that when I’m Looking at my competition, other coffee shops and restaurants, Yes, click-to-call is important only if you want people to call you Don’t put a click-to-call If you’re, not in a position where you want random phone Calls at the end of the night Makes sense, Which reminds me: do you Want to carry two phones – ( phones, ringing ).

Well, I already do so. Now that would be three Right. Many of us use When we start a business, we end up just using Our cell phone right, Then we get random calls and we answer like “, Hey, what’s up?” And it’s a potential client And then it looks just –, Not professional, Not professional. So what A lot of people are doing is getting a second Number for their phone, There are lots of apps out there, like Google has a second phone.

Godaddy has a second phone option, There’s plenty of others out there. That’s a really good point To where you don’t have. To go, buy a new phone which is super expensive, And then buy another plan which is super expensive Super expensive. I only have so many pockets Right and just have that right there and then now you’ll know “ Cool this is for business,.”, “, Hey! This is Coffee and Kick Flips, how can we help you?” Versus a friend like “, Hey, what’s up “ How’s it going?”, Although that is kind of our vibe at Coffee and Kick Flips? Keep it chill! It’s all about what your business is.

I don’t know how different it’s going to be than when my friends call me, But maybe I should also Reconsider that ( laughing ) I got ta, be honest. This sounds like a lot Sounds like a lot of work. Is there a way to outsource this, and if so, what do you recommend? I trust your opinion. ( laughing ) I’ll, build it. No, So there are, if you don’t Want to do it yourself, you can hire a professional.

There are plenty of web Designers and web developers and people out there that This is their full-time gig, Whether you hire a design. Agency and what I would say when you’re really looking To see who you’re going to hire check out their portfolio, See if it matches your vision,.’Cause every designer Every company every agency has their own feel and flow, So you want to make sure It matches your business, your vision and, most importantly, you want to make sure You can contact them Because if they go and build your site and now they’re gone Mia and you need help you’re kind of stuck There’s not much you can do Okay, so one other thing: I have extra domains, Okay And I don’t really need them.

So what can I do with them? What you could do is you can sell it? Oh, So there is actually an after market just for domain names, You’re literally selling Online real estate, but it’s a domain And things go for thousands of dollars, some as high as millions Of dollars it’s crazy But places you can sell your domain name. There’s Afternic, there’s Sedo there’s GoDaddy Auctions, there’s a lot of places.

You can list your domain and the more places you list it, the more visibility and exposure you get to potentially sell your domain All right. So that’s all we have for you. I really hope this helps. You with your domain name and really building that strong foundation for your business, Be sure to comment below We’d love to know your domain name. Also, click Like And hey. If you know Someone who could benefit from this article click Share also subscribe, And one last thing ring that bell so you’ll be the first to Know about our next articles.

This is The Journey, see ya next time.


 

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GDL Italia – Google Compute Engine overview

We’ve been working for three Years on the virtualization technology and Compute Engine, So it’s not a copy of what you Can find in other places It’s really unique to Google So from the bottom up, You know what [ INAUDIBLE ] was Explaining that, because of our scale, we had to Build our product, We have to design our server, We have to build our Network layers And our machines are the same. So the operating system – we – what we find the best we Strip it and then we customize it because this Is our own hardware, So at all the layers this is Google-Only technology, We don’t use Apache, We don’t –, maybe for Internal stuff, But for the project we have Rebuilt web servers file system, as you can see, really From the bottom up, So that’s why this Virtualization layer is completely optimized for our Platform, our servers And what we see and I hope That you will try Compute Engine is that we managed to Have a very low footprint, Which means between the physical Performance and the virtual performance there is Always a little loss because there is a virtualization layer.

Running on the machines Here, the footprint of this loss – Is very, very, very thin because we’ve been Optimizing that So you almost have the Physical machine’s performance And what is also important, is That we’ve been working a lot that was in the early Specifications on the we call the noisy, neighbors problem. The noisy neighbors is that with Virtualization technology you have on public cloud Usually you have a virtual instance running on a Physical machine, But you are not alone – Of course, You have neighbors, so other Customers that are running their own virtual instance on The same physical machine And, let’s assume there is a bit Of overbooking, when your neighbors — so co-locating on this Physical machine — are hitting hard, So maybe they have A peak of load, You will see your own Performance dropping That’s something we want to Avoid with Compute Engine We’ve been working hard on that To do live migration of machines when a physical machine Becomes noisy so you have your performance from Day, one to the end, And you have constant Performance over time You don’t have performance.

[ risks ] The boot time and the Availability time as well is really important. You will see in the demo. You have your machine in 20. Seconds more or less so 20 seconds from the time you click New Machine to the time you can SSH the machine, So it’s not 5 or 10 minutes, It’s 20 seconds And the boot time. Is really fast, Like it’s less than 20 seconds, Because there is a staging provisioning, Time before Our objective is always To have zero but it’s impossible, But we’re trying to go.

Below one second, So we are working really really Hard on Compute Engine, There is a lot of unknowns at Google I/O that we made Like we are providing now load Balancing so level 3, We are providing advanced Routine, We are providing automation, So there are a lot of features. Coming on the project, So a few slides And then demo, What are the use cases again? About Compute Engine, So the first one, hence the Name, Compute Engine was compute.

The idea of you can Launch any number of virtual machines using Linux, So today we support Debian Centos and we have a core OS, which is GCL — Google Compute Engine Linux –, which is like Ubuntu Let’s say And we’re going to support More operating systems over time, I can’t disclose in a public Audience what we’re going to support, but in the following Months, we’re going to support more operating systems; That you all know The idea is that it’s not Only the machines, It’s really about again, as Always on a cloud platform, the network, The machine-to-machine networks, Are incredible In less than one millisecond You can transfer terabytes at a terabyte per second.

Of course you have The physical limit of the hard drive, What I’m saying is that there Are almost no limits from the network perspective, The storage –? So there are two new Storage mechanisms – We’ve been talking about cloud Storage, but you will still have the local storage On the machine That will live with the machine, Meaning that when you create the machine, you Have this disk, It’s usually hundreds Of gigabytes, It depends on how many cores You want on your machine And I will show you after Doing the demo, But you have also something I Mentioned earlier, which is a persistent disk, which is a Shared storage like a SAN, if you want across machines And there’s a lot of tuning, As always, you can use The web REST API to create your machine.

You can use the command line. So gcutil, similar to the gsutil I showed earlier Or you can from the UI Create the machine And that’s something: I will do as well, Because I need something: Quite visual for you, I have talked about All of this — scale performance value. So that’s the overview. What you Get with Compute Engine So of course you get What’s right here, so the virtual machines, But you get a private network.

Within Google And you can do sub-networks as Many as you want set your firewall rules, And I hope you all understand. That you are root on this machine, so this is your machine. Running in Google infrastructure, That’s really the idea, So you do whatever you want And they are of course connected. To the internet, so you can host an. I don’t know. Website on Tomcat, if that’s what you want to do, Maybe you can’t read: Very well So this one was persistent.

Disk This one was local disk And this one is cloud storage. So there’s three main storage. Mechanisms we provide And there’s three access types. So the command line, the web UI and from the code So the API itself, so either the REST, HTTP API or using A client implementation — again Java,.NET PHP You name it So what we call the project. Is where all the machines will be linked? It’s not physical stuff.

It’s really a way to organize. Your different applications, So in one project you have All your machines, You can go to another project, If you want to separate And within this project you Have your own persistent disk, local disk that comes with the Machine network et cetera And each project has an ID So the machine –. So, as I said, Root access. There are stock images you can use. The idea is that you could Build your own images, We are running a modem Processor, of course, so this is Intel Sandy Bridge.

These are the virtual cores that You can have from one Then, even now we have Launched at I/O new, very small modems Like if you do dev, we call Them small and micro, I will show them, But basically you have from One to eight virtual cores And per CPU: that’s The RAM you get And we have various profiles, So we have what we call the Standard, which is this ratio? We have high memory, so you Have more memory per core And we have high CPU, So you Have less memory per core, I don’t know what happened Next MALE SPEAKER, [, INAUDIBLE, ], BASTIEN LEGRAS, Not yet no! The question was: can I create A custom machine from the API specifying the number of CPUs You have to go into the types I will show on the demo.

What Types of machines we provide MALE SPEAKER, [, INAUDIBLE, ], BASTIEN LEGRAS. That’s the High memory profile, So I will show you All the profiles, I think you will see that We are trying to address the main use cases. It’s high memory profile. What You’re talking about So let me finish with this slide. So I can show you that, right after So external IPs, of course, you Can choose to add your own IPs, which are external IPs For this machine to listen on internet, We are doing, of course, one-to-one NATing and firewall.

I will so everything On the console, This is the persistent disk. So of course there are zones I forgot to mention, but when You create your machine, you choose if you want to deploy it. In US, East US, Central or West Europe, where we bring more Availability zones, of course, like in APAC Because we are — today, GC is not deployed. In all the data centers that we have So it’s only the first ones, We are bringing more zones.

So you can deploy your application closest To your customers And everything is encrypted in Time of storage at rest and even machine-to-machine Transfers are encrypted, which gives you another idea. Of the performance We are not even slowed. By the encryption, So the ephemeral disk, so the Local disk, if you want lives and dies with the instance, That’s the idea. You create your instance. If you’re in a compute scenario, You don’t care, what’s on the machine, You just create it, Then maybe you want to set up A launch script that will configure the machine And the machine will do Some computation, If you remember the use case, Earlier with mobile and back-end and VM engine From App Engine, That’s typical, [, INAUDIBLE ].

You create the machine, he’s Going to do his job and then you destroy the machine. And you don’t care what’s on the machine So for that kind of use case. You can use the local disk because it will die. With the machine, If, however, you need to persist, The data generated by the machine, then you want to Use the persistent disk And you can boot a machine From the persistent disk, That’s really key because you Want to minimize your cost! So when you don’t need the Machine anymore, you will destroy it As it takes 10 to 20 seconds.

To get the machine again, there is no need to let It slide the light When you go out of the room. You switch off your light. That’s really the idea. Of open engine, You don’t want to spend money. For a machine that is doing nothing of course, So that’s why you need to manage Your data, of course, And the cloud storage we just Talked about cloud storage, That’s of course integrated. With Compute Engine Again easy to store terabytes Of data or petabytes of data from Compute Engine – And that was the case in the big Migration use case I was showing before And the three access doors that You have — so UI command line and from the API.

I won’t go into too Much detail here: We’ve covered that More or less So Compute Engine is In most of our big architecture diagrams, So you see it here: it’s a Hadoop MapReduce use case Here it was the thing Of this morning I was presenting when you want To do batch processing for your mobile app on demand. Et cetera, et cetera, This is an analytic pipeline. So you have a lot of data coming in You use App Engine for Mapreduce and then you want maybe to also use Hadoop To analyze this data Compute Engine is everywhere, I mean everyone needs virtual Machines at one point, It’s very, very rare that you Don’t need it in your project And before going into the demo, So we already have, of course, an ecosystem Right Scale is one of The first partners, So they know very well Compute Engine They have their own image.

Because that’s the idea, You can start from a cannot Machine so a stock image, then you can customize it And then you can take a snapshot. Of course You put it on cloud, storage and Then you will reuse it to reboot a new machine, So you have your own machines. In your project So Right Scale, they are Providing their own image And they added onto the image A connector that connects to their central console The idea is to have elasticity So scalability up and down at the infrastructure, Level We provide that with App Engine, As you know, it scales Up and down You don’t have to worry about How many machines you need to run in your app When you are at the Infrastructure level you have to manage that So do I need to put More machines behind my load, balancer.

So do I need to remove some Machines, because now I don’t have the demand for All these machines, So Right Scale, is doing That for you, You just configure You say I don’t know you Define some threshold, You say at above 70 % of usage, I want you to add five more machines And the rest of the inverse Rule so when you go below 50 %, you remove three Machines, You define your own rules and Right Scale will manage the scalability so from The console directly on Compute Engine – And they do also a lot of Monitoring and stuff, These are other partners.

Technical partners, MapR, is a commercial Hadoop. Implementation, I have a project with them. I was mentioning [, INAUDIBLE, ], Earlier They are using MapR for a Hadoop Project to analyze the traffic on the website, And improve their conversion ratio, So it works very well. We broke the [ teraflop ] record. It was one minute something With Compute Engine It’s now less It’s like 56 seconds. So it’s to give you an idea.

Of the pure performance of Compute Engine, I won’t go into that. It’s the big data landscape. Let’s go on the demo for The last 15 minutes, So I have to sit down again Sorry And then I will take of Course questions, So let me clean that up, So you start from here. Why is that there? I hope you see. So this is the console home Page for a project, The console: let’s go, So you can understand really how it works.

You go on here With your Gmail account. You Activate the services you want to use and then you create Your project – And here I am logged with My co-op account Google, So we see we have some projects. Internally, that are shared with me, And I have access to this one Which is our demo creator Here? You see the services That are activated for this project. The project is like a team. You can share the project with Other people in your team, like you, are sharing a doc in Google Docs and give specific access to everyone So App Engine, so this means That on this project, I guess people are using some App Engine instances Compute Engine and we Will go into that Cloud? Storage, Big Query! Some APIs [, INAUDIBLE ], There you see which services Are being used So, let’s focus on Compute Engine and then let’s do a quick tour of the Administration.

Console Here you can see a basic Monitoring graph, That’s just showing nothing. Is happening, It’s a demo environment. There is no external user And we will give it some loads. During the next demo, You can see the network traffic As well that we are monitoring and disk traffic, You will see here –. Let me zoom –, that’s a sample machine. So that’s the name! Of the machine, The machine is running, You see the profile of the Machine — one CPU 3.

8 gigabytes of memory. Where is the machine? So it’s in US Central This one, How many persistent disks are Attached to this machine, What is its external Ip address And on which network? So that’s a default network. But you can create other networks with other rules on Which the machine is deployed And the images that the Machine is using Here, you see, there are Some Ubuntu GCEL, So that’s a few machines.

We’ve Got on the project Machine doing fractal Stuff, which is the point of the demo after You see there are some Write images, so I guess it’s Right Scale And you see all your machines And which state they are et cetera. So now, let’s focus On a machine so that one for example, You can put some tags on your Machine, if you want to organize your machine, That way, Again, as I said, you see the Zone external IP internal, IP disks that are attached, To the machine, So this one is mode One 10 gigabytes, It has read and write access, You can add metadata, which is Useful going to want to use a launch script et cetera, With the API And then you will see the Permissions, the machine has with all the services, And you can [ recognize ] storage test use, Big Query.

So that’s why I said we have Integrated the projects to each other, So let’s create one machine. Right now, so you can see how it works: Test Bastien, One and Description tags metadata, so you add whatever You want here There you define where you Want the machine to be So, you see I can deploy in Europe or in US Central Today, more zones Are coming in So let’s go in Europe West B, And back to your question the types of the machines, so you Can see you have the new machines which are micro and Small, so very small, if you don’t need power, I don’t know.

It’s like a machine that is doing some networking stuff. You have the high CPU profile, Where you see the number of CPUs and the low memory Best [ view ], But if you need a lot of memory, Here you can see high mem profile, –, two CPUs, 13 gigs or even Eight CPUs 52 gigs, That’s the types of machines. You cannot yet define your own Type like I want a three CPU or four CPU and 50 gigabytes. You have to choose the Closest today MALE SPEAKER So with the Restful API: is it only possible to specify If [ INAUDIBLE, ], BASTIEN, LEGRAS Yeah exactly And from the API, you can list Which are the templates? Because we are adding New templates, So you can release the templates Dynamically and say: OK now I will take that One because it’s closest to my requirements, So that’s a dynamic List actually – And you have other machines with What we call a scratch disk or ephemeral disk That was in my slide that local storage – I can show them by the way.

So when there is the –, so you See the machine and it’s local disk. So let’s take I don’t Know anything — high memory profile. Then you can boot from an Existing persistent disk, As I said earlier, if you need To work on data, you have persisted earlier or you can Just take the scratch disk or a new disk that comes With the image, So let’s do that, Then you have the list of the Stock images we’ve got So we build them frequently.

So You can see here we have –. This is the US, so it’s 7th of May 9th of May for Debian, CentOS and GCEL here Or you can also save –. Sorry, I hope you can see If you can’t see Raise your hand Or you can save your Own images So other guys in my team. They Chose to create a Tomcat 6 type of server, So it will have Tomcat already Pre-Installed, Because when we did the Snapshot we had already installed and configured Tomcat So let’s take a standard Machine And then you can add Other disks, If the machine has to work, we Shared data – you can add other disks that you have Already created, We got in a network, So you will define in which Network you want the machine to belong, So let’s keep the default And then external IP.

If the Machine has to have an external IP And here the access. So what it means is that if you Want the machine to have access to storage, read and Write or no access or to test use, we will pre-prog This kind of access, So in your bigger projects, if You’re using App Engine in test use – and you want this Machine to work with test use, then you will give it Access right now, Let’s create the machine.

So that’s where everyone Cross, your fingers, But basically so It’s loading It’s going to the stage the Machine into Europe West, which is 20 milliseconds, From here I think, And then we will see it Directly in the list, I have an error, but it’s Not the same page, It’s not my concern. Don’t worry. It’s still creating The machine It’s another — and that’s the demo. I will do By the way, right after hoping, this one will work In this demo, we’re going to Create one – and here we’re going to create 16, so 17 Machines altogether using –, this is an App Engine app And it’s going to use the Rest API, of course, to create the machines, While it’s still creating There, the machine, I think in a few seconds, the Machine should be there Here, it is It’s being created, So I guess it’s alphabetical Here.

It is coming in In Europe West B, The machine is there OK, quite fast. Finally, I didn’t measure, I think it was 20 seconds. Something like that And the machine is available And if you want to connect to The machine right away, you have the REST snipped or you Have the SSH command line you can directly use in Your terminal, So gcutil is the equivalent Of gsutil, but for Compute Engine, Let’s clear that I just passed the command line: Gcutil last version: That’s the project; — Google Platform, Demo SSH In that zone, the machine I just created Normally, what would Happen it would ask for a login password, But no because we have Integrated everything, So this is using OAuth.

It’s not visible. I’r going to zoom like This, maybe MALE SPEAKER No, but You can just — BASTIEN LEGRAS, Ah sorry MALE SPEAKER, So you can Enlarge your fonts Yeah BASTIEN LEGRAS! That’s! Ok! Now, Sorry MALE SPEAKER, [, INAUDIBLE, ], BASTIEN, LEGRAS, Good idea, Good idea, [ Fredo ], So I copied the GS2 Command to SSH And, as I said, I didn’t have to Enter login password, which is ultra-painful by the way Because what I’ve done is that the first time you run gcutil It will send you to a URL.

You go to that. Url In your browser, This URL will ask you to Authenticate against Google And if you authenticate Successfully, it will give you the OAuth key that you copy Paste back in gcutil, Which means that I have Authenticated gcutil to cloud platform on behalf of me So now this gcutil installation On my computer has access to the machines To which I am authorized in the project, You understand that It’s very convenient because no Need to log in to remember password or whatever, And it’s even more safe.

So we are on the machine. So usually the demo stops there. Of course, because I don’t have much things – To show here I don’t know, Let’s check if the memory Is the right one? So we have our 26 gigabytes. What about the CPU? I need to –. I have a hard time: — OK. CPU info. So here you can See it’s really big. My CPU numbers zero. One two three: So there are four CPUs As we asked And you see Intel Xeon CPU, You see the technical Detail of the CPU, So the machine is there I am root.

I can do whatever I want. On the machine, So let me do another demo before We finish and take some questions. The demo is nice and visual I hope it’s going to work. Ok, I don’t want to mess up Sorry. So this is an App Engine And this is a demo that has been I think showcased at I/O. This is App Engine And the idea of this demo — This is a very technological demo. The idea is to start Vms using the API, That’s what I’m going! To do right now And I need to show In parallel, Sorry, It’s for the demo to Be nice to see Sorry, I will have to do Something like this, So I want you to See that list And then the idea is To start the VMs, As you can see, it’s Coming blue here So on the right we have a Cluster and on the left, a single instance And here on my poor console Because I have [ INAUDIBLE ], we should see as soon as it’s Going to be refreshed, Sorry, I’m going to [ force ] refresh.

Normally it’s refreshed. Ok, we’re going to see The fractal cluster –, which is the one I’r creating — that is being started. Ok, this is this one And on the right, the machine Once they are green, the idea is that the machines Are ready to SSH The program — so App Engine Still App Engine is going onto the machines provision, a Little program that will run some fractal imagery, So it’s pure scientific computer, Calculation, so it’s using a lot of CPU And then we will display — if it works, because I am waiting also for the single instance — and display some fractal Imagery And one is a distributed: Calculation, The other is single, So we see how fast the machines Work together because that’s the type of use Case that requires a lot of network also, So the machines are there.

That just got created, I hope I can show So I don’t know why dimension On the left, the single instance failed, But the idea is that the machine On the right, as you can see here, zooming out have Been able to create their own fractal And then it will mark on the Right the render time And it will calculate As long as –, when I zoom here with my two Fingers it’s calculating the next layer of the fractal.

So sorry half of the demo Here is not working The idea –. Imagine that on the left you Have exactly the same thing, but only one machine is Trying to do the job Here we have eight machines, Doing the same job, So what we see on the left? Usually, is that the average render time is much bigger. Because it’s only one core And you can zoom You can zoom, it will calculate calculate So as soon as I zoom.

It’s Recalculated the fractal and rendered that in a distributed Calculation, Because all the machines are Doing the calculations – And it’s really pretty – You can see the [ colors ]. So that’s the idea. On how fast, So how long did it take? I don’t know 30 seconds And I could say three eight. I Don’t know 128 machines, it would be the same Because it’s done in parallel. We do that every Day at Google We have millions, We don’t say exactly how much But are in the millions range in terms of size of cores And then you just stop and the Machine will be destroyed on the left, So App Engine is asking –.

Ok, they are dying right now. It’s asking for the –, I don’t know where they are, They should go. Maybe they already disappeared. Because they are already red, They already disappeared. But usually you see It live also Here you see the — OK here they are. You see It’s spinning right there. They are dying right there. One after one And now they have disappeared. I hope you caught it, But it has destroyed the Machine and then it’s ready back for another demo.

Ok, I’m done for the [ pres — ]. I can take some questions if You have before we go into the coffee break. Yes, We’ll try to pass the mic [. We have ] one mic Thanks MALE SPEAKER, Ciao Bastien, It’s more a pricing question. If I have some data some files, Terabytes on the Cloud Storage and I launch 10 virtual Machines which share the data on the cloud storage, Do I pay for this internal exchange, BASTIEN LEGRAS, So Good question: So we don’t charge for cloud Platform service to cloud platform service network Exchange, So what it means is that you can Do any traffic between App Engine and Cloud Storage and Compute Engine between Compute Engine machines between Compute Engine zones inter-network between Compute Engine and of course, Cloud Storage, It won’t cost you anything.

In terms of network, What you will only pay Is your 10 terabytes MALE SPEAKER, The storage BASTIEN LEGRAS, So one terabyte Is $ 50, so you’re going to pay? Maybe $ 500, I think I can show the pricing [ slide ] And then you will pay For your machines, Maybe you want to have a look Because the pricing question, I think, is interesting: For all of you, It’s fully public. We have nothing to hide. We are transparent, So cloud.

Google.Com, as you Understand is the site to go. This is everything From there. You can Find everything — the project, the project Explanation: data sheet the website to developers where You can see all the API documentation And, of course, there Is the pricing and pricing by project So App Engine pricing? Is the Most complex because we want to be really fair to really Price only what you use As you can see, you will Be priced by what you are using exactly If you are using front-end Instances dynamic et cetera: you have the price per hour, Datastore API, we price Every 100k operations We have a very [ fine, ] rate For that kind of pricing For storage, it’s very Easier to understand There is always a free tier So you can try for free, You have a free tier Five gigabytes of storage et cetera, So you can try and Use storage: We have two types of storage, So the most replicated and what We call durable reduced availability, less replicated, Which is, of course cheaper? We do pricing in Euros if you Want to pay in Euros with a contract, et cetera, And we price, of course, Depending on how much you need, So, if you are in the 100 Terabytes range we will price by gigabyte.

This is a gigabyte per month. Price that one! So if you had 10 terabytes You can see it’s 54 — so $ 540 per month And for the network, as we say, Everything that goes into the network is free. Of course, we charge for the Network so egress network from Google to the internet, To your users And that’s the type of price, But there is no Service-To-Service cost So internal Google transfers Are free and then some operation costs, But every 1,000 application Operations is $ 0.

01, So basically you won’t see it And Compute Engine very key. So that’s really important, That’s something we announced At I/O, So if you use the machine six minutes, we’re going To charge 10 minutes, If you use the machine 10 Minutes we charge 10 minutes If you use it 11 minutes. We charge 11 minutes, You see, so there is a minimum Set of 10 minutes and then we charge by the minute And then for all the machine.

Types you have seen earlier when I was creating a machine You have a price depending if the machine is in Europe. Or the US And you have a price which is Per hour, so you can divide by 60 to have the by Minute price And you have a price for each Type of machine, of course, So whether you need or not a Local disk on the machine, so that’s the size of The local disk, The high memory profile so You see two cores 13 gigabytes.

Instead, Of two cores, So it’s twice of it almost Up to 52 gigabytes, So here is everything [, INAUDIBLE ], And here it’s a ratio, CPU or Memory, whether that is bigger, so less memory, Per CPU, If it’s an [, HPC ] use case, you may want To use that – And you have the very new ones – Which are the small ones, the micro and the small, So we are at $ 0.021, It’s very small about $ 0.2 an hour And again network pricing, Between our services or in the same zone is free.

We charge only external Network And then we reduce depending On the amount of network, I’m not the commercial but as Kristoff said earlier, if you’re interested in a Professional contract with support you can see, there are Several support packages, which is there So we do up to Platinum with Dedicated account manager for you et cetera, But we have the free one. So you Can, of course, access to the [ INAUDIBLE ] to the Stack Overflow et cetera, There’s silver, so you Can do ticket You can call call in, And Gold — and Gold is like.

You have a Committed response time And you have all the various Commitments here at the pricing detail And if you are interested in That type of support, if you are in production, you have Customers, you need to make sure it’s going to be up. It’s Not just test and development, then you just contact Us right there That will arrive on Kristoff’s table So very simple: Everything is there And on the articles, everything Is if you search for Google I/O sessions, you will Find them right here And you can choose your track.

And, of course, my track is Cloud Platform. Ok, I think we’re good. Maybe you want to have your Coffee break now: [ APPLAUSE, ], BASTIEN LEGRAS. Thank You very much


 

Categories
Online Marketing

How to Tell If YOUR Home Care WEBSITE has been Penalized By Google

It doesn’t sound like it’s very interesting as far as generating leads, but if your website is not able to gain rank – and it’s not on the first page of Google – for lots of different keyword phrases even after you’ve done all the things that you should be doing. But there might be an issue, so what we’re going to do is talk about what Google penalties are and how to detect and clean up your website.

So has your home to your website been penalized by Google here we go so for algorithmic penalties. Here are some surefire clues that your website has been penalized by Google, so when I say algorithmic penalties over since the year 2000, I believe there have been Google algorithm updates. Some of them are very small. In fact, in some years there have been more than one google update algorithm update per day so, but there are but have been some very big algorithm updates by Google since a year 2000 and eat one of those updates that they do.

That’s really big that the aim and the goal is to make sure that google is giving the consumer or the person searching the kind of information they want and not giving them spam or junk. So Google wants to make your search experience very relevant and very good. So, in order to do that, it has to get rid of spam and junk and things that people do that, just don’t make any sense. So how can you tell if your website has been penalized? Your website is not ranking well for your brand name anymore.

That’s a huge one dead giveaway. If your site doesn’t ring for much else, it should at least do well on one keyword phrase which is the name of your company or your brand, any one page, any I’m sorry, any page. One positions that you had are slipping back to page two or three without any action on your part, that is a clue page drink for your site has dropped from respectable two or three to a big fat zero.

We don’t even look at much for page rank anymore, it’s more about keyword, phrases and I’m going to show you a picture to of what a penalized site versus a non penalized site looks like the entire website has been removed from Google’s cash search results overnight. That’s a huge clue, you’re running a site search, and i’m going to show you this in a minute: the site, colon, your domain com and a keyword, and it yields no results or weird results.

Your listing, when you eventually find it in google, is for a page on your site other than the home page. So if your home page isn’t ranking, but maybe your about Us page, your services pages ranking, it could mean that your home page has been penalized. If you see one or more of these factors, you can be pretty sure that a penalty has affected your site. We see that all the time when people come to us and they want us to use a website that they’ve been using and haven’t, had any luck getting rank, and now they want us to add content and do SEO that’s fine.

We can do all that. But if they have them penalized, it’s almost impossible for us to make a difference without knowing some of these things. So here are reasons that you might to get penalized. Your website might get penalized by Google and any of the reasons that are in red are ones that that that I see pretty frequently so the first one is buying links. You cannot buy links to increase your page, your increase, your rank.

Lots of people have done it in the past lots of SEO. People have done it without telling their clients. That is a bad deal, and you do not want to do that so no buying links. If your SEO provider did it in the past and didn’t tell you you could be penalized and not even know it excessive reciprocal links. If you’ve been exchanging lots of length of clients, it could be seen as a manipulation attempt.

So you want to make sure that you know a few very relevant exchanges of links are awesome. You know one assisted living facility links to you, you link to them fabulous, but when you have hundreds of reciprocal links, that is a problem duplicate content. We talk to people about this all the time. Any duplicate content on your site makes it less useful in Google’s view, and that could result in the penalty make sure your content is unique and well-written use tools like copyscape.

I can’t emphasize that enough. When we write articles for our clients, they are one hundred percent minimum of 75 percent, because sometimes there’s a quote or a definition of a disease process, but most of the contents beyond that are all the content beyond. That is one hundred percent. You need to that client, so quotes are okay and definitions are okay, because you might want to define Alzheimer’s or you might want to define Parkinson’s disease in a article, but the rest of that article had better be unique, and for us it always is overuse of H1 tags: this is more of a geeky term that you may not know if you’re, not a web developer, but behind the scenes of your website anything that the headline has what’s called an h1 tag.

H1 tag means make it big make it bold, make it big. I want it to be a headline, so if you use h1 tags all over the place at the bottom of your website, your headline should be at the top, and then you should not have more headlines at the bottom of your page. It looks a little spammy and Google would see that as trying to manipulate the system. Internal 404 errors. The 404 error is when you go to a page on your website and there’s nothing there.

So Google wants to know that you tend to your content and weed out any errors and problems and wants to know you’re taking care of your website if you’re delivering 404 errors inside your own website, meaning the content is not there or the page doesn’t exist. It’s a signal that your users aren’t getting the information they asked for, and it shows that the site’s map being well maintained, keywords, stuff, content.

You see this a lot. There are all kinds of weird and wonderful rules about keyword, density and content. The truth is that none of these rules are proven in a very high keyword. Density is a flag for poorly written content, so we said home care, st. Louis home care, st. Louis hump, your st. Louis home care, st. Louis home care, st. Louis over and over again in an article for a who resided in st. Louis or had their business.

In st. Louis Google would see, okay, that’s keyword stuffing, it sounds dumb. Therefore, it is done. Therefore, it’s penalized, so footer links – and most of you don’t have to worry about this, but some web designers use furlings as a navigational aid. That’s fine and some try to manipulate PageRank by using the footer as a place to pass link juice. Unnaturally, that’s a long definition, but what it really means is that you can’t you know, get more.

You shouldn’t try to use your footer links to get more. You know pagerank missing, site map data, google uses the xml sitemap to parse your site structure and learn how to put together so inside of google analytics in inside. Something called you that used to be called webmaster tools, which is now called the search console. The search console will accept your site, xml sitemaps. When we develop a site, we always include a system that puts together your site, xml sitemaps, and then we submit those to webmaster tools or search console whatever you want to call it so that google has an easier time indexing.

All the pages of your site and you’re in Google understands higher sites put together, so we do that for our clients. Every web developer should do that for their clients, hidden links. All the links in your site should be visible and useful to others useful to users. Anything that’s hidden is considered suspicious, so if it doesn’t light up when you scroll over it, it’s not underlined it’s not in the blue color.

You know. If you can’t tell that it’s a link, then that could be a problem broken external links. If you don’t keep links up-to-date, Google will see me, don’t care about the user experience and they’re happy and are happy to peg visitors off to various 404 error pages. So if you are linking away from your site to other sites – and we see this a lot on your resources page, so everybody wants to have this long resources page that has all these links to the Alzheimer’s Association and to PDFs that you can download.

But nobody bothers to go back in and update those resource pages once they’re out there number one. You don’t need a resource page, because you are the resource for your clients and number two. If you don’t go in and update those pages from time to time, when we redo a website from somebody, we check those links and almost the time they haven’t looked at them since 2008, many of them are broken, and so we reconfigure those resources pages.

So they don’t have broken links so make sure you go to your resources pages any page where you might be having a PDF, download or other kinds of resources for seniors and make sure they all work scraped content. This is not something that happens in the home care industry so much, but it happens. Sometimes web site managers pull content from other sites in order to bulk up their own pages. But Google sees this as a pointless duplication, replace it with your own original content.

Instead, in other words, don’t go copy your services, page off of somebody else’s a services, page hidden content, less ethical, optimization tactics include disguising text on a page to manipulate the theme or keyword waiting, so, in other words, you’ve got hidden content in there. It’s behind the scenes and no one can see it Google’s on to that and it doesn’t make any difference anymore. Anchor text overuse okay, so once upon a time SEO, experts worked on linking certain keywords in order to reinforce their authority.

Since 2012 penguin update the overuse of anchor text linking is strongly discouraged. So in other words, if I had a link on, let’s say care, calm and my care comlink was home care st. Louis Missouri. But I used that text home care, st. Louis Missouri on every link back to my website that I had on other websites, then I would be penalized for the keyword phrase home care st. Louis Missouri. Instead, it should be things like read more learn about this.

Learn more visit our website, even though it doesn’t it’s not a keyword phrase, it’s a better thing to do to use something that is normal, as opposed to a keyword phrase so visit our website learn more read more. Those are much better from other websites to your website. Don’t all use the same keyword, phrase website, timing out or down. If a website goes down, everyone gets upset the visitor, the webmaster and the search engine.

https://m.youtube.com/watch?v=0hghYGLd_4I

If Google can’t find your site, you would rather d index it rather than keep sending visitors to a dead end. So if you leave it down and we’re not talking about an hour two hours or even eight hours, we’re talking about five days six days eight days, if your website is down it’ll get the indexed keyword domains while domain names aren’t that risky in themselves domain names With keywords – and them might be so if my website address instead of being Valerie’s home care service com, if it was home care, st.

Louis com, there is a chance that I could be penalized. So Google might see that as anchor text manipulation. If you do use an exact match domain make sure it has plenty of great content on it. Otherwise, Google will assume you’re trying to fool people into clicking on it. Overuse of meta keywords. We see this all the time behind the scenes on your website. There’s a place for every blog post in every page, where you can put keyword phrases.

We see people fill in with hundreds of different keyword, phrases or other SEO s, and if we take over that site, guess what we strip them all out and put the one or two that are relevant to that page meta keywords have been a topic for debate For some time they are way too easy to manipulate make sure you use normal no more than five per page slow speeds. If you’re slight, if your site is slow, it can be penalized because folks get irritated with it.

So does Google spun content spinning content is content, theft and really it just goes back to you duplicating content or just spinning some of the words to make them make it look like it. A hundred percent unique and really it can be easy to get fooled by this. If you hire writers – and you don’t know them or you haven’t been in this business like we have hiring writers, they can try, try to spin content and make it look a higher percent, unique and actually, in the end of the day, it’s cheap.

It doesn’t make sense, and it’s awful if you buy cheap content. If you buy content that was written by someone in another country, perhaps – and it can be a lot of spun content and grammatically incorrect comment spam, we see a lot of this on WordPress sites, especially we often will turn off commenting on websites, because, typically all that Ends up there is spam. You don’t get a lot of folks commenting on articles from a home care website, no matter how good they are.

It just doesn’t happen that often so we turn off those comments. You don’t get spam hacked content. If your site has been hacked, Google will quickly quickly remove it from the search engine act quickly to contain hacking, attempts and restore sites from backup. If the worst does happen, I’m going to show you a picture of that in just a second speedy link, building it’s natural to want your new site to rank quickly, but don’t overdo it lots of similar links pointing to the same place as a sign of automation.

Don’t artificially bump your link velocity make gradual changes over time. So when you all went out when you’re out there and let’s say your hometown of st. Louis Missouri and you’re a home care agency, you want to rank for home share st. Louis instantly. But we tell folks, if you do it right and you view it over time and you want something that will last plan on it taking six months to get to the first page of Google if your site’s not penalized okay.

So this is a picture of screenshot. Today, from google of a site that is not penalized and has not been hacked, this is a site that we developed. This is a site that has not been penalized and its care resolutions calm. So, if I put in up here, this is the important piece I put site and then a colon and then chair resolutions, calm and then a space. And then I put my keyword phrase home care. What I’m looking for is to see, because we know how important that keyword phrases to this client is to see if they show up for the keyword, phrase home care, and they do there’s all kinds of articles here that are showing up for the keyword phrase home Care, that’s perfect.

This site is not packed and not penalized for the keyword phrase home here. That’s awesome news. This site is penalized for the keyword phrase home care, so this is not a site that that l, tcp created or maintains. We have given the client much help and information as possible to eliminate this situation, so this is a site that we did not create. It happens to people all the time is not the fault of the site owner.

It is something that we take very seriously so when a client comes to us and we are hosting their site and maintaining it, we use a company called security suc. You are, I secure a dotnet and we use that company to do nightly backups of content and to also do every six hour malware scans. So when we do a web site when we host it and we’re responsible for it, we have the system set up as soon as that site goes live on the internet.

When you don’t have a system like that set up, and especially when you’re using WordPress. This is what can happen, and people may not notice it for months if the site hasn’t been taken down off the internet by Google. You may not even know that this has happened to you. So here’s what we did we put in the same exact keyword, phrases of site, colon reliant at home care, calm and then the keyword phrase home care, and this is what happened.

So the main thing that comes up is that this site may be hacked. Now. I can tell you that this site has been cleaned up and it is no longer hacked and there’s no problem with it at all. But this is the problem they’re having now the after effect, and that is that there were because it was hacked and it was left that way for probably a fairly good amount of time. All of these spam things come up, so we have here / that I t8 a PDF chapter 17.

None of this is their stuff. This is not their stuff that should be on their website. Now, if you were to put in site colon reliance at home care calm – and you were to put an elder care or senior your care, you would see the content from their website come up. But unfortunately, they’ve been penalized for the words home care which is so important to them, because that’s what they do so it’s going to take a while for them to get the site clean back up, but there’s no harm in going to it.

It just had it had an issue: that’s been cleaned up, but now it’s going to take a while for it to recover. You don’t ever want that to happen forum linking so if you’ve ever been on a forum. Maybe one that’s about caregiving or something like that. You can put your signature in there and your link to your website. You can do that if you want to do that, that’s fine, just don’t go, have pay somebody to go into a million forums and leave a stupid comment and then put your website address.

That is considered spam. Hiding your sponsors, how do you having a sponsor is not a bad thing, so, if, if you have a sponsor of your website, you need to make it plain and clear the people coming to your website. This website is sponsored by blah blah blah and say something about them have a whole page about them. If you want, but don’t try to hide it, it’s just something that is worth just letting people know you have a sponsor.

That’s fine, robots.Txt flaws. A txt file is inside of your website, and this is more for the web developers. Sometimes web developers will put excessive blocking in there, so you have to just make sure that Google is not blocked in any way shape or form, and this can also be hacked. So it’s something that just you know to keep an eye on links to suspicious site. So if you have, if there are suspicious sites out there and you link to them – and this goes back to buying links – that’s when it usually happens – you don’t want to do that landing pages, it’s okay to use a landing page, and that means I paged.

It’s sort of a stand-alone page on your website to use it for advertising, but you don’t want to just have a bunch of landing pages. So it’s okay to use one! If you’re doing a Facebook ad or a google adwords, and it’s ok to use landing pages. People do it all the time, but don’t expect that they will ever rank for anything and they’re used for for pay-per-click advertising most of the time over optimization.

Now this is one then I see a lot and we just talked about that. Google doesn’t like to say too much of a good thing and over optimization Council usually means you’ve gone a step too far, and your bid to obsessively out SEO everyone else in your industry. So, in other words, if the articles and everything on your websites, a home care home care, senior care, senior care, senior care elder care elegant over and over and over again like mentioning it once or twice in an article is fine but mentioning it 10 x, 20 Times that’s way over optimized, you don’t need to do that malicious backlinks! This is an interesting one.

I haven’t personally seen this, but I’m sure it exists even in the home care world. Your site never deserves this penalty, but it’s something you should know about. If you’re, really unlucky and unethical competitor, may try to shove your site down in the search engine ranks by getting it penalized, the most common cause is malicious backlink campaign. In other words, they go out there and they buy links but they’re not linking to their own site.

They link them all the bad links to your site to try and destroy you, which is horrible and seems like a lot of waste of time. For someone to do, they must really not like you. I haven’t seen that in home care industry a lot, but I know it does happen: poor mobile websites, boy. We have seen a lot of this if you have an older website or one that was built even just a couple of years ago. If it’s not mobile optimized, it will be penalized as of april 21st.

2015. If you do not have a mobile, responsive website, you are automatically in penalty and everybody uses mobile devices now iPads and laptops are not mobile devices, but you’re our phones, your iPad, your cut your any kind of tablet, even if it’s a tablet that looks like a Laptop those are mobile devices, so people will not see you if you do not have a mobile, optimized and mobile responsive website having few outbound links.

You know we talked about not linking away to other sites too much, but on the other hand you want to have a few links to other thing, so your resources page we’re coming back to that. If it’s up to date and if it’s in good shape, then it’s not a bad thing to have: it’s not really necessary, but it is not a bad thing to link away if your source, if you have a source of your article, it’s okay to put a Link in to the original writer of the content that you source – it’s okay, to do stuff, like that, if your domain has a bad reputation, I see this people don’t know that their domain has a bad reputation, but it does you may have purchased.

The domain. Has a bad history and you don’t even know it and that could cause you problems when you try to build a new website around it. Unfortunately, this is often a dead end street. You would be best cutting your losses and buying another domain. Rather than throwing more money at the problem. Don’t try to clean up a historical disaster. Buy a new website address using a content farm. This is, I guess, something that people did.

They would have a get content put I’ll make all these different websites out there and all those websites would have links back to their website those other websites they would develop or had shallow low-quality content. You never want to. No one calls them content farms anymore, but you definitely do not only get involved in that. Beware of quick fixes – and this is my last sort of advice on this – don’t employ anyone that claims to have a magical, foolproof technique that will help you get your site to the top of the search engines.

The only way to rank well is to put in the ground work overtime, and that is the honest to god. Truth. If you don’t put in the work, you will never come up in search engines, so every problem will will require a slightly different solution. But here are some things you can try number one, don’t panic. Even massive website suffer from penalties. Your website isn’t the be-all end-all of life and you can work around it.

Disavowed troublesome links. There is a disavowal tool in google, you can google it and you can find a link to it. You have to know what those links are that you want to disavow. So if you have a bunch of bad links that are pointing to your website, you think they’re, awful and spammy and either you did it an SEO provider. Did it you don’t know who did it or you just bought the domain name, and it has a lot of bad stuff going to it.

You can ask Google not to count trouble. Some links that are harming your websites. You can put in a disavowal follow their directions. You can upload a text document with all the links you want to disavow and Google will take care of that get some links removed. Well, disavow is good, it’s not perfect, put in some legwork and try to get some of the links taken down. So if you can contact the other web provider to have them take down links, that’s a great idea request reconsideration.

If your penalty with a manual there is our algorithmic penalties, meaning Google doesn’t tell you why you’re penalized you have to guess at it. Usually we can come down to two or three things. Sometimes it’s a complete mystery, but there are reasons you can usually figure out. Why someone’s penalize? If you do enough research, if it’s a manual penalty, then Google will let you know they will put something in your search, console to warn you or do something.

So if it’s a manual penalty, that’s a pretty big deal and you have to clean up your site and then request reconsideration and then wait it out. Sometimes it takes Google a wild act on your changes and disavow request, and then it could take awhile to recrawl. Your site, in a few cases, it’s better to abandon a site rather than to fight the Google penalty. Your domain has been tarnished, there’s a little you can do, but most penalties can be fixed with a little effort, some hard work and an ethical approach to rebuilding your site.

So that is my spiel for our HCR. Be members on how to know if your website has been penalized and how to clean it up? If you have any questions, this is valerie van Leuven. You can reach me at valerie at el tcep, calm or you can call 888 404 1513 or visit us on the web at LTC social marcom thanks everybody for joining our webinar today. I hope you have a great weekend and we’ll talk soon. Thanks, bye, you


 

Categories
Online Marketing

Podcasting Tips for Beginners

He lives under a rock 165 million. People have listened to a podcast at least once Yeah, and around, like 32 % of Americans, are actually Tuned into a monthly podcast, So Nealy are you like One of those 165 million people listening to podcast, I’m actually listening.

To some right now, That’s ridiculous, Anyways Nealey. What podcast are you stoked on tuned into currently Right? I listen to a ton, but probably the most recent is Smart. Passive Income by Patt Flynn talks about all things, just business and smart passive income. All right, you are such a nerd, So I’m listening to a pretty cool podcast, its called Ain’t That Swell its a surfing podcast Get it. I hate it (, both laugh ), No, its great.

They talk to like surfers that are professionals they’re competing. They also just have like Self deprecating jokes: They also talk about just all things surf. So it’s great for me. When I’m not in the water and in between work and commuting, Also another thing that comes to mind access to new audiences, that’s actually one of the main motivation for why I want to do a podcast with Nealey’cause. Like this YouTube thing, you know its doing well its taking off but think about the Audience we could reach The new audience.

She’s been asking me for months With a podcast With a podcast, but it could also help you just better understand. Your target audience and we all like businesses, we all make money right. This could actually help you make money, so maybe you’re thinking About starting a podcast or if you already have one, maybe its time to start Monetizing it right ( money flying ), Because the competition out there for ears is getting fierce, so you’re going to need some best practices.

So let’s go over them right now. So the first step that you wan na take is actually make a plan. And define your goals So, for example, I mentioned, I listened to Ain’t That Swell the reason why I listen to that is’cause I wan na learn. More about surfing, You know, get in on the end, get barreled on the facts, but also, if you’re thinking, About starting a podcast, what is your expertise? What could you share And define that goal? What are you going to give the people Give the people what they want right And, following up with your expertise, you got ta pick a topic and you have to stick with it: People listen to podcast, For a specific reason, That’s a really good point Right.

So whatever your expertise is, keep it along that niche, keep it focused Yeah. So there’s a theme Yeah! Absolutely People want that they want to tune in maybe that monthly podcast that they’re always listening to, because they want to get scared with a spooky murder story So also when thinking about making a plan, its really critical to think about what format do you want this To be in and there’s a few ways, you could do this Think about the podcast.

You listen to the one that comes to mind right away, Obvious one: a monologue, — Right You’ve got to have the Right personality for it, but its just you sharing your expertise, take away the stage, Yeah, sometimes its easier to do, right’cause its just you with your topic, Yeah and your time, So there’s also interviews. Those are great. I find Those to be super engaging more so than the monologue Like, for example, love, Howard Stern.

I think his interview, Capabilities are awesome, got ta, give a little credit To the guest as well, I mean he has on the most fascinating, interesting people that he interviews, But you haven’t been on there yet Aw Nealey, There’s also a third form. Narrative love a good story. It does take a lot more work, but there’s some really Great stories out there that people are tuning into. I know we were talking about one recently Yeah one of my favorites Is Welcome to Night Vale, its just an incredible podcast that follows that narrative style So next step we’re going to talk about Branding your podcast, but first you got ta, come up with a name So important.

I was thinking about doing one for our business called Coffee and Kickflips got the perfect one. You ready, Uh sort of, Let’s go ( Emma laughs, ) Drop in with Emma Okay, not bad. I like it. I like it -You like that Dropped in So its like the skating reference I was kind of like do. I go with the coffee reference or both, but you don’t Wan na keep it too long, Yeah it works. You know I used to have a podcast in the past Seriously Seriously.

What was the name Craft Thinking? We basically drank a Different beer, every episode and talked about business. Ah, that’s so cool! Ah Get it Get it That’s cooler than mine, Okay, cool! So does that mean You had a website, then — Yeah for your podcast. I did Nice. I went the hard route And had a WordPress site, it was a little bit more difficult for those of you that aren’t tech savvy or just don’t want to Spend time managing it, there are tons of podcast hosts out there that are pretty inexpensive, that make it easy.

Just To upload your audio and its live for the world, So next up think about Your equipment right And what goes into choosing The recording equipment Ask yourself a few questions Number one: where are you going to record Yeah Two, How many people are actually going to be on your podcast And then three? What’s your budget Right, these things can get costly or it can be pretty inexpensive. Now, you’re.

Also going to want to think about the mic, you wan na use the two most popular Especially for beginners are the Blue Yeti Mic and the Rode Mics make it super easy to get started and almost anyone can use them All right. So when it Comes to actually producing your podcast there’s some great tips. First off just know. The first time is going To be awkward right But don’t read a script, you don’t wan na sound like a robot Right.

It does help to Have like bullet points of what you’re going to talk about Use those as conversation guides, not as exactly what you’re going to say Totally and also I Do this on my webinars, like no one can actually See me doing my webinars, I don’t do article, but I imagine that my audience can see me And that actually helps me to be more animated and Bring my voice to life and really add extra annunciation, etc, And I move my hands a lot.

So another thing: when thinking About producing a podcast running an interview and my favorite interviews, they’re the ones you can tell the host did their research like their questions are quality. You can always tell when someone has it And those are the most Engaging for me to read so when you do an interview, prep ahead, trust your gut and do your research so that you are asking Very quality questions that are engaging for your Audience to listen to So you’ve got your podcast all recorded, and now you have to edit it.

There are two thought: Processes you can do here, You can either leave as is, and just give the people everything or you can edit And now, if you’re going to be editing, you can use software like Audacity its a free, open source platform –. Oh, I’ve heard of that one Or GarageBand is a Native platform for Macs its what most beginners start to use when they are creating Their first podcast So when it comes to actually Publishing your podcast you’ll wan na submit your Podcast feed over to iTunes for apple users and Stitcher for android, Yeah and Spotify has also been one of the recent ones to let a lot of people onto the platform’cause they’re really trying to promote podcast too Yeah.

I just started to dabble with that. I noticed it recently. I was like oh there’s podcast on here too Right. I love Spotify. Now each of those platforms will have their own requirements and things that you need to do when you’re submitting such as, like your image, Size for your podcast art and then the audio quality itself Also fun fact: you can upload it to YouTube Yeah its just another source to distribute your content for someone that likes to really just read versus listen.

Now your success with your podcast is totally up to you. Yeah podcasting does take some time and effort, but it is totally worth it If you think podcasting Would be a good move for you go for it Comment below. Let us know, Like this article be sure to share it, Subscribe to our blog and ring that bell to see these episodes first. This is The Journey. We’ll see you next time.