Tag: search engine optimization

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Online Marketing

8 Local SEO Hacks that will Skyrocket your Traffic

My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.

My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.

You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.

This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.

You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.

I’m going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.

In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’s switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.

Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.

Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.

Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.

It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.

For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.

What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.

If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.

You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’s take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.

This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.

Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.

Let’s continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.

You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.

Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.

When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.

Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.

This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.

Let’s move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.

Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.

But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.

This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.

Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.

As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.

But how do you find out? What type of content you should be adding to your site and how should you write it? Let’s go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.

The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.

I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.

So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.

That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.

The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’s already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.

It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.

If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.

The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’t just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.

So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,

 

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Online Marketing

Intro to Search Engine Optimization (SEO) – Class Description

So you got to be careful that you’re not going in and following bad advice. You want to go and look at and learn what are the things that work still in the eyes of Google and Bing the two major search engines, and how are you going to go and make sure your websites satisfy those needs, so you can get the visibility You want join me at introduction to search engine optimization

You have to try the best pumpkin seed snack from Spunks! Learn about the creators by watching the video below.

 

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Online Marketing

8 SEO Tips for Your Website

Nowhere And so SEO stands for. Search Engine Optimization and it’s work that you do To make sure that you prove to Google and other search Engines you’re the best So for SEO. I like to use the analogy of all the work that you need to do is like a 1,000 piece puzzle And you and all of your competitors. You all have the same puzzle and we’re trying to prove To Google who’s the best which one of these puzzles Is the most complete My puzzle’s best? Definitely the best Yours is definitely the best.

We know that Does Google know that We shall find out Right But the thing is not Everyone has all 1,000 pieces, Some people are new, Some people have been Doing it for a long time, and Google doesn’t necessarily care that you have all the pieces in The thing that Google cares about is that you have more than the next guy. You could have maybe 10 pieces and if you’re in not a very Competitive space then yeah you’re going to appear on the first page, So these eight tips that We’Re going to talk about are going to help you to Start putting those pieces in to get started on your SEO.

Journey for local businesses Perfect. So, let’s jump into the tips. What’S tip number one Tip number one for local businesses: Everybody needs this. Is you need to create or claim your Google My Business Profile, Google, My Business? Is this Tool that Google has created that allows users to see all Of your business information in one place, We did a article all about This so go check it out, so you can deep dive, but basically, if you don’t have a profile, You need to go, create one and, if you haven’t claimed your profile, meaning that your profile exists.

But you didn’t necessarily do It or some user created that you need to claim it. So that you can update it with all the right information Right, You need to make sure It’S in your control, Don’t let it out to the World for anyone to add It’s yours, So tip number two is that you need to optimize your profiles, It’s great to have it created, but if you don’t have all the information that Google is looking for, then they’re not going to recommend your business over someone else.

So that means having your Business name correct your address: your phone number, your hours of operation, Those are the basics that most people do, but optimizing it really Means going a level below that so adding photographs, adding your logo adding pictures of your building, so that was when people are Actually going to your business, they know what it looks like If you’re a restaurant include pictures of dishes.

And what you’re known for so that way, people have Lots more information when they’re, looking at your Google, My Business page, So those are the key things That you need to do to optimize If there’s reviews that are outstanding, you need to respond to All of those reviews You need to encourage your Customers to go and leave reviews, because that also plays a part In how you’re going to rank against other local business profiles, All right, Morgan What’S tip number three Tip number three: is you Need to add your business to relevant business directories.

These are other sites. That their main business is promoting other Businesses like yourself, and so you need to make Sure that your business, not only is there but the Information is correct and the great thing It’S an easy back link. Absolutely So it really helps with your SEO to make Sure that your business anywhere people are looking At these business directories, your business shows up All right, which brings Us to tip number four Tip number four is to Add your business address to your website.

It sounds pretty plain and simple, but a lot of websites don’t have that So again to increase your rankings. This is one thing that not Only Google is looking for, but your users, if they’re wanting to visit your business, they want to have the address. Very prominently placed So put it in the footer. Have a separate page about your location, Just make sure that it’s there Visible and very prominent All right so should We put a Google Maps thing on the site too.

Yeah that helps That’s. Visual People can click it. They can see exactly where you’re located the cross streets. So that’s Always helpful as well so just make sure that you actually have the address called out. And written out next to that Perfect, which brings us to tip number five, What’s tip number five, Make sure that your NAP is consistent across the web. What’S NAP, Name I like naps, I mean well ( laughter, ) Name address phone number, So you need to make sure That those three things are consistently formatted everywhere, So pick one and then Update it on your website, [ Nealey ], Stick with it, Update it on your Google, My Business and then update it anywhere.

Else where your website appears, If you don’t own those websites, Email, the owner and say: “: Hey: can you update this?” And most likely they will but just make sure it’s Consistent everywhere Perfect To number six, what do we got? You need to update your home, page’s, meta, title and meta description, The meta title and meta Description are things on your website that you control how your website shows Up on the search results, So whatever the meta title, Is that’s what will appear on the search engine results page and then the little description below This is a great opportunity for you to let your clients Know what you’re about So, if you are a coffee shop in Seattle, maybe you should have That, in your meta, title and description Put your location, Put more information about your business.

So that way, your users Know what you’re about Right and most website builders or applications that you use have a section for you. To add a meta title, a meta keyword and meta descriptions. If you don’t know how to go. In the backend and do it, which most of us don’t want to right So if you need help just contact, whoever you’re Hosting your site with They’ll, probably be able to help you get that information there.

Because if you don’t set anything Google will just assume Whatever it wants to put there – and it may not always be relevant to what you want to Invoke to your audience All right Morgan! What do We got for tip number seven Tip number. Seven is just to make sure that all of your other Seo elements are in place Make sure that you have great Content on your website Make sure that your Source code is formatted in the way that Google likes to see it, Make sure that you have a great number of high-quality backlinks that are pointing back to your site.

All of this will help with your local SEO. We actually did an entire article. All about the basics of SEO check it out right here, So it’s super relevant to make sure your site is structured in a Way that Google basically wants so on your site, those H1 Tags, like you mentioned it’s basically, a code On the site that says “, This is my most relevant Tag line,”, if you will So only one H1 tag per site.

Images are super important. Because Google cannot read images, but it can read text. So that’s that little description there Most website, builders or Applications, like Word Press, has a place for you to add those All right. Morgan, we’re On the very last tip, It’s been an incredible Journey # thejourney. What is tip number eight Tip number. Eight is To consider launching paid ads or Google guarantee, So if you’re not getting The results fast enough or the traction that you need Using steps one through seven and appearing in the organic sections, then this is where paid ads and the Google guarantee comes in, So you can consider doing these things Paid ads.

Obviously, it’s pay to play Whoop. You appear right at the Top of the search result, It’s amazing, but once Your ad budget is gone. You no longer appear there, But people click on the ads, They’re very effective. So I love paid ads. It gets you right to the top, but I’m not really familiar. With what Google guarantee is Give us the low down, So the Google guarantee Is basically paid ads supercharged, So you could pay.

Anyone really can pay to have their business. Appear in the paid ads, but the Google guarantee Takes it to the next level, where, if someone purchases the service through the Google guarantee And they’re not happy, they can get their money. Back, which is really awesome, So it’s Google vetting certain businesses and making sure that they Provide a great experience, There’s extra levels, you Have to do to qualify for the Google guarantee, but it’s really great and Stands out in the search results and people love it All right guys.

Those were our eight quick tips to help improve your local SEO. I hope you liked it I liked it Did you like it. Loved it, I thought you would Make sure you like this article Comment below on just Something you learned today Subscribe Ring the bell, so you Know when these articles are coming at your first, This has been The Journey. And we are signing off

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JavaScript: SEO Mythbusting

Where do these come from? How do these get into the world The myths, the legends that come through now JavaScript? I think a lot of it is people with very good intentions will try to provide the information they have available and there’s a gap in translation between the SEOs and the developers and how they think and what they consider So by going ahead and adopting is acceptance Criteria as part of my tickets, when I work with devs that lets them know very specifically, instead of being like “, and I want you to make magic for me” And you go from “.

Give me magic” to “, hey here’s, my user story,.” “. I would like to accomplish three pieces for acceptance criteria..”, You can bridge the gap, Hello and welcome to another episode of SEO. Myth busting With me today is Jamie Alberico Jamie. What do you do in your job? Thank you so much for having me here. I’M a technical SEO with Arrow Electronics. That means that I am embedded with a number of dev teams across a number of projects, And we tried to execute these initiatives, get new features available on the site in an effective and search friendly way, And that means a lot of times.

We have to have conversations about how we’re using our JavaScript Having you here is fantastic, because then we can have a conversation about pretty much everything that you want to know from the search side, as well as the web developer side. So… Any questions that you have in mind or anything like pops into your mind. Oh so many questions. I hope I get to poke at the black box of Google here And I have one.

That’S absolutely burning Is JavaScript the devil. That’S a fantastic question. It might seem that way, sometimes, especially when things are not going the way you want. You see the horror stories They’re on forums or on Twitter. Everything is gone. Yeah, that’s one thing: That’s the SEO site on the developer site is also like. Oh, it’s a language that wasn’t designed to be like super resilient, But it actually is and then often people are oh, It’s a C style type language and it’s not really.

It’S a list type language They’re, like a lot of misconceptions, coming from both worlds together and clashing here. I don’t think it is the devil. I think it has its benefits. I mean it allows us to build really cool and fantastic stuff on the web and be really responsive to what the user does and wants to do with our applications. And it has moved the web from becoming or being a document platform towards an application platform.

And I think that’s fantastic, So I think we are already pushing hard on fighting this “ JavaScript is the devil,.” And “. If you use JavaScript, we can’t be indexed at all.”. So that’s not true for for a long time, But I think now the documentation is catching up with like outlining the different Bits and pieces that you should be aware of and the features that you have to deal with that are not available.

One thing, for instance, is you probably have built single page applications right? Oh, yes, Has there been problems in terms of SEO when they rolled out, I I was pretty lucky. I had a dev team who believed in SEO. That’S good, That’s really good. That was actually my the big moment of my career when I got on the technical SEO And I came and I talked to you one of my new developers for the first time with this very specific problem I was trying to solve and he just paused and Looked up from his keyboard and went “ you’re, not snake oil”, So I think we’re making a lot of progress between SEO and devs.

That is fantastic. It’S a great story, So you might hear a few people in in the community going like ooh. Should we do a single page application? Is that risky And one of the things that a bunch of developers are not aware of, and some SEOs are not necessarily communicating all the time is that we are stateless. So that means with a single page application. You have a bit of an application state right, You know which page you are looking at and you how you transition between these pages.

However, when a search user clicks on a search result, They are not having this application. They are jumping in right to the page that we indexed, so we only index pages that can be jumped right into So a lot of the technology. Javascript technology is making assumptions of how The user navigates so the application. So like the developer as a developer. In my test, It’s okay, Here’s my application.

I click on the main navigation for this particular page and then I click on this product and then I see and everything works, But that might not do the trick because… You need that unique URL. It has to be something we can get right to Not using a hashed URL and also the server needs to be able to serve that right away. If I, if I do this journey and then basically take this URL and copy and paste it into an incognito browser Mm-hmm, I want people to see the content, Not the home page and not a 404 page.

So that’s something that we’re working on giving more guidance for lazy loading. You probably have seen a bunch of communication about that. One is probably Yes Yeah. How do we get a rich media experience out to users, but do it in a way where, if you’re on your cell phone, we keep that very small time frame? We have to get your attention Correct and you want to make sure that if you have a long list of content, You don’t bring everything into the especially on the cell phone right, Just feeling, like 100 images, What about Ajax? What about using asynchronous, JavaScript and XML? That is perfect Whoa I haven’t, I haven’t, heard Ajax being used in a while, and it’s fell out in a while.

I mean Everyone’s using it, but no one’s talking about it that much It was just like yeah. You just load data in as you go and that’s perfectly fine. We are able to do that. Also, I often get us about how that affects the crawl budget.., Let’s talk So what worries you about that? Well, if we’re using Ajax and me requests, say a product detail page and we’re using Ajax to supplement a lot of pieces of content to it.

Right, Googlebot’s requested one URL and it’s gotten back nine Yeah, because each of those Ajax calls had a unique string right. How do we handle that and does that negatively impact our crawl budget? So I wouldn’t say it negatively impacts your crawl budget, because crawl budget is much more complex than you might see this It’s one of these things that looks like super simple, but there’s more than meets the eye, We’re doing a bunch of caching right, because we expect That content doesn’t necessarily like update too much.

So Let’s say you have this product page. You make one request to the product page and then that makes nine more requests. We don’t make it. We don’t distinguish between like loading, the CSS or the JavaScript, or the images or the API calls that get you the product details. So if you have nine calls from this one page load, then that’s going to be ten in the crawl budget. Because of caching, we might have some of these in the cache already, So if we have something that is already cached, that doesn’t count towards your crawl budget.

So if we were to version our Ajax calls, yes, those could be cached as those could be cached exactly. Yes and then that’s that’s one way of working around it. If you can do that, if that’s a possibility, The other thing is, you could also consider it not just an issue for The crawl budget, but also an issue for the user right, because, if you’re on a slow network or spotty network connection, It might flake out In the middle – and you were your left foot broken content, That’s not a great user experience.

You want to probably think about, like pre-rendering or hybrid, rendering or server side, rendering Anything in between there And crawl budget is tricky generally, because we are trying to deal with the whole “ host load” situation. So what can your server actually deal with? So we are constantly adjusting that anyway, So it’s like “, oh this affected our crawl budget negatively.”, Not really because we just like had host load issues with your server, So we like adjusted it anyway, so we had balancing issues across your entire content.

So I wouldn’t say that it’s not much of a deal, But I see that it’s very important for people to understand that and unfortunately that’s not that easy. Can we demystify Googlebot a little bit Because we have this, The omnibus, the great the Googlebot, but it actually goes through a series of Actions. So we get that initial HTML parse. We find that the JavaScript and CSS that we need to go ahead and make our content then call those pieces.

We know. Since Google I/O there is actually a gap between our initial parse and our HTML rendering. But I want to know more because Googlebot follows HTML. / HTML5 protocols – Yes, There’s some nuances there. I don’t think I know I didn’t know about Where say: you’ve got an iframe in your head and you’ve got a closing head script right there That ends your head for Googlebot Yeah. All of our lovely meta content, our hreflangs and canonical’s below that have a tendency to exist.

.. That is true, there’s a bunch of things at play. So when we say Googlebot what we actually mean on the other side of the curtain is a lot of moving parts. So There’s the crawling bit that literally takes in URLs right and then caches them from the server, then so that when you are providing the content to us, we get like the raw HTML. That tells us about the CSS, the JavaScript And the images that we need to get and also the links in the initial HTML yeah, and because we have that already we have such a wealth of information already.

We can then start it like go off and fetch the JavaScript and everything that we need to render later on, But we can also already use the HTML that we’ve got and say like “. Oh look, there’s links in here that need to be crawled.”. So when you have links in your initial HTML, we can go off and basically start the same process for these URLs as well. So a lot of things happen in parallel, rather than just like one step and then the next step, and then the next step.

So this is definitely the start of it And as we get the HTML in parallel to extracting the links and then crawling these, we queue them for rendering. So we can’t index before we have rendered it, because a bunch of content needs to be to be rendered. First, In a way that better fits us, if we’ve got a single page application, We now.. Googlebot has the template. They just got to grab the content that fits within there Yeah.

So, wouldn’t that mean that Googlebot likes these JavaScript platforms, The more content you get us quickly in the first step in the crawling step, the better it is because we can then basically carry that information over rather than having to wait for the rendering to happen, But Is prerender always the best solution? That’S a tricky one. I think most of the time. It is because it has benefits for the user on top of just the crawlers, But you have to very carefully measure what you’re doing there, I think so Giving more content over is always a great thing.

That doesn’t mean that you should always give us a page with a bazillion images right away, because that’s just not going to be good for the users, Because they’re going to have to then…. If you’re on a really old phone. And I have a pretty old phone and you have a pages full of images and transitions and stuff, then you’re like.. “. I can’t use this website.”. So pre-rendering is not always a great idea.

It should be always a mix between Getting as much crucial content and as possible, but then figuring out which content you can load lazily in the end of it. So for SEOs. That would be. You know we. We know that different queries are different. Intents Informational, transactional,…, so elements critical to that intent should really be in that initial rush Exactly and you might consider if, if the intents are wildly different And the content is very, very different, consider making it into multiple pages or at least multiple views if you’re Using a single page Application so that you have an entry point for the crawler to specifically point at it when when it comes to surfacing The search results, So treat it like a hub and let the users branch out from there.

Yes, so that’s where we’d use! Maybe our CSS toggle for visibility. That is a possibility just having different URLs, is always an option, especially with the history API. You can probably in the single page application figure out which route to display and then like have the content separated between different routes or Be a little more dynamic. There.. We support parameters, So even if you use URL parameters.

. Basically expose the state that is relevant to the user in the URL. What other ways does that benefit our users, because our ultimate goal is to make them happy And that’s our ultimate goal too. So like we are, we are the same in terms of what our goal is. We both want to surface useful information to the user as quickly as possible, So The users benefits are especially if you do like hybrid rendering or the server-side, rendering that They get the content really quick.

Normally, if it’s done well, if it’s not overloading their device And they get to jump in right where the meaty bits are right. So if I’m looking for some specific thing – and you give me a URL that I can use to go to that specific thing – I’m right there and I’ll have a great time, because it’s the content that I needed So yeah. If you have performance metrics going up as well, then, even if I’m on a slow phone and a really spotty network, I still get there.

I mean our performance metrics, that’s based on a lot of pieces. We have a stack of technology. That is true. What should SEOs look for in our stack? Where should we try to identify those areas where we could have a better experience for not just Googlebot, but our humans Yeah? So I think a bit that is oftentimes overlooked, not by a SEOs But by businesses and developers, is the content part. So you want to make sure that the content is what the users need and want, and it’s written in a way that helps them.

But on the technology side,… Wait So that blurb at the top people always do where the like. Here’S my hero image and then 500 words about this thing And I’m a human who wants to buy something and there’s so much stuff in the way…. Yeah. Don’T do it At least like have two pages have like the promotional page that you want to do direct marketing towards and then, if I specifically look for your product, just give me your product.

Just let me let me give you money, So I think Talking about performance and all the different metrics, it’s a bit of a blend of all the things like Look at. When does my my content actually arrive, when does my page become responsive? So you look at First content for pain. You look at time to first buy as well less important than the first content full paint. I would say, because it’s fine, if it takes a little longer.

If, then, the content is all there Versus.. So time to first byte can take a bit of a hit Yeah If we deliver that faster first, meaningful paint Exactly because in the in the end as a user, I don’t care about. If the first byte has arrived quicker, if I’m Still looking at a blank page because javascript is executing or something is blocking a resource… If it arrives a little later, but then it’s right there, That’s fantastic right and you can get there in multiple ways.

I highly recommend testing testing testing testing. What testing tools would you recommend? So I definitely recommend lighthouse. That’S a great way. Web hint is more More broad approach as well, and you could also use PageSpeed insights or the new SEO audits in lighthouse. Mobile-Friendly test also gives you a bunch of information. Pagespeed insights is look at that full page though Mm-hmm and we had a bit of a bit of a gap.

We have almost this futurist Lighthouse, where we want that time to interactive, and then we have people adopt this methodology. That’S how we got you know so much contact via Ajax, because full page load is fast, but all that content was still coming…. I would recommend lighthouse that gives you like the Filmstrip view of when things are actually ready for the user to work with. So I would highly recommend looking at lighthouse but PageSpeed insight Gives you a good like first first view over and it integrates with lighthouse really nicely now.

Wonderful. Do you think that JavaScript and SEO can be friends now and developers and SEO s can also work together? I do I really think that You know if Google is a library and a webpage is a book using these JavaScript frameworks. Lets us make pop-up books, enrichen experiences to engage with. Oh that’s a fantastic analogy. I love that image. That’S a that’s a beautiful one! Thank you so much Jaime.

Thank you very much and I hope you enjoyed it and see you next time. Have you ever wondered where, on the map, you should put UX and performance when you’re talking about SEO, So have I Let’s find out in the next SEO? Myth-Busting episode,

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Is Keywords Everywhere Free? (SEO Tool)

Thank you for coming to my blog today. I’M going to answer the question: is keywords everywhere: free we’re going to answer that question, but, along with that, I’m going to tell you what it is and what it does and how it may help you in your business and then three I’m going to kind of Show you how to work out the answer to my question and how it’s different than most other tools and the way they set up their offers.

Okay, so we’re going to go over through that and what I’m not going to do, I’m not going to try to sell you anything today, Wow is it that whole no affiliate link or anything like that? This is just a tool that I use in my business and I had that question and I went and researched it. So now I’m going to give it to you, I’m going to answer that question for you. Actually, you can go to keywords everywhere, and it is an SEO search engine, optimization tool.

It helps you find keywords. So if you’re in any kind of a business and you’re promoting your brick-and-mortar business online or you’re promoting an online business, you probably are familiar with keyword, search that that helps you find out. What are people looking for? And this is the home page for keywords everywhere, and it has changed a little bit. It used to be where they just had a great big page, and it said download this Chrome extension and you did and you got to use it.

Well, now you see this little pricing tab and I’m going to go ahead and hit that and if you’ve never used it before. Maybe this will turn you away, because you were told in some old articles that this is a free program and it was free for a very long time, but what they do is they don’t have you pay a monthly fee which is kind of cool you pay For credits now I knew that they had made this change. Probably it’s been a couple months, if not three or four months ago, it’s been a while and I just went off and tried to find something else for free, because I didn’t want to pay this, and I wasn’t really sure how that worked, because if you know Anything about keywords everywhere in their search: they bring up a ton of different options and I’m thinking well they’re, probably going to you know not that 10 bucks out really fast in one day.

So I kind of just steered away. I made my own assumptions and I did look into it and today I was reading a article actually this morning and they were talking about how keywords everywhere is free and I’m like. No, it’s not update your article while they can. But then I thought, let me go check it out again. How does that work – and this is what I found out – I’m going to answer that question first, how to use this and how to figure it out and then I’ll go into what it does.

So those of you that already know what it does read this part. If you already know what it does and all that stuff, then you can go ahead and leave after this. I won’t keep you, but your time is valuable. So let me explain this part first, because this is what my title was, but what you do is you go in and you purchase credits now before you are able to purchase credits. You have to download the the Chrome extension, so you would just go in in here and get an API key and or even just hit buy now and it’ll walk you through it.

That’S what I did. I went right here to this page I hit by now, and I already had it loaded, so I didn’t have to do that part, but then it brought me through the steps that I needed to do so. It’Ll do that for you and what a Chrome extension is. Is you go if you go in the top of your own chrome at the top? Their extensions are like real with shortcuts. Let’S call it that and you usually have a little.

Let me pull this map. I don’t know how to show it to you. Let me pull this down. Look at my top right up here, see that that’s. I have vid IQ there if I hit this. These are my extensions that are open right now and there’s the key words everywhere. It’S okay with black around in a red K, so that shows you what it looks like and you will install that and you can install it on your firefox and on your Chrome.

Now, how do these things work like? How do these little credits work? Well, let’s go ahead and I did a search and I just searched what is the best coffee? I just try to find something general and what it does it tells you how many people are searching for this every five seconds, there’s over four billion people searching and trying to get that question answered it. Can you believe that and then up here it’s going to show you about how many people, with the cost per click, is it’s about a dollar and what the competition is not very high? It’S got.

You know pretty competition now over here. Let’S say that you’re into affiliate marketing and your website is all about products and that’s what you’re promoting household household products or maybe you’re, doing a cooking show, and so you can justify looking up coffee and things like that, because that’s something you’re going to explore on Your show and within your niche so over here on the right.

This is what I was worried about. I was worried that every time I search for something they always give you related keywords and other things, people search for well, every single one of these entries would be one of my credits and I’m thinking man. You could use those up really fast well. This is why I suggest that you’d use it, because it doesn’t do that see right here. If I want to find out the the metrics on any of these.

I just hit this load metrics, and it tells me if you load this you’re going to use eight of your metrics. So if this is something important to you and you want those things, then go ahead and click it and same thing down here. There’S twenty three or forty five, more credits again, if you really want to dig in and do some research and you need the information, then click it, but what I love about it is, you don’t have to click it.

So, as of this search, I’ve only used one credit. Now I started thinking. Sometimes I’m searching for things for personal reasons and not for my business like I might want to know what the best coffee is, because I don’t like the coffee, I’m drinking and anybody that knows me don’t share what I drink. Cuz. Nobody likes my coffee, its Maxwell House, they called old lady coffee, so I guess that fits the mold right, but anyway we did move it up, we’re up to the medium now, not the light.

But if I was looking for something else, it is going to use my credit, so you’re, probably thinking well, I search for stuff for the kids and for projects and all this stuff, and it’s going to use up my money. What you need to do is: let’s go back up here, to where I showed you hit that little three dots in the top right hand corner hit your icon, the K, and it should pop up there. That’S my data on keywords everywhere, right here.

This is what I have left in credits. I just bought it this morning, so I’ve used seven. If I want it look up things person for personal purposes and I don’t need all that turn it off and then, when you’re doing some research you’re going to have to remember to turn it back on for your business. But that’s how you don’t use up. All of your credits, if you forget to turn it off and your kids are using your computer and they’re searching for things and your spouse everybody’s searching for things on the computer.

That 100,000 will go pretty fast, so make sure you turn it on and off now what, if you were searching for something for your business? Let’S do another search. How can I make money online and, as you can see, five billion people are searching for this, but it’s really huge. If I were to make a article about this in my business, I probably would get lost on page three thousand four hundred and fifty nine I mean it’s just unbelievable, so keywords everywhere is going to help me narrow that down, and it gives me this information yeah People are looking for how to make money online, but what’s a different way that they’re asking now.

I could hit this over here and use up my eight credits and find out. Let’S do it I’m going to do it for the sake of this article is to show you what happens. Let’S see, I get more data on every single one of those and I can see the cost per click and look it’s pretty high, how to make money online with Google it’s four dollars, but the search volume is is lower and that’s what I I always try To get something at two thousand or less as far as the volume but notice the lower your volume, the more the cost per click is going to go up and the competition all the way up and down it’s it’s fairly, pretty pretty much the same.

It just depends on what you’re doing with it. Are you putting a blog on your website? Are you making a YouTube article? How are you promoting this and is that information important, but the point there is. I could also, instead of clicking that, using up eight of my credits, I could have just typed in how to make money online for beginners and there you go. I already typed it in and again I don’t have to use up the related keywords on the side.

I can go in and pick and choose which ones that I want so hopefully that was helpful for you too. That was my fear. I thought. Oh, my gosh. Those a hundred thousand credits is going to go fast for ten dollars, just block out the time that you want to do your research and turn that little icon, that little chrome extension on and off and, like I said it’s very easy, go up there, where the Three dots are top right hand, corner click, that I know that has a name, but I can’t remember what it’s called hit: the little chrome extension, it’s a black circle with the red K, and then you can just turn it off, and I’m going to do that.

Right now to show you how to do that again and it just pops up, and it gives you all your information and the cool thing. Is it tells you how many you have left they’ll see it just went down, because I use those eight, but I can import keywords. I can analyze the page, all kinds of different things that I can do. I didn’t want to get into too much detail about what keywords every word does as much as answer your question: is it free it’s not free anymore, but I think I really like the way that they’re having you pay instead of paying a recurring monthly fee, because You know – and I know there’s times, that we have tools and we get all excited like just like you do with your toys you’re going to play with them and then well kids with their toys, but you play with it.

Then you put it aside and then you come back to it. So this way you’re not paying every month you’re only paying for what you use and I really like that that the way that they have it set up but they’ll, take you through the connector to your email list and have you pay through PayPal or charge card. So it was very, very, very easy to follow the steps so before you leave just make sure you give me some comments.

Are you using keywords everywhere and give us some tips? What are you doing with it? What do you like about the future? What do you not like about the feature? Tell us, in the comments we’d be happy to hear that information from you, because none of us are experts in everything and we all have something to give to each other to help each other out and before you go make sure you put give me a thumbs Up, if you liked the article and subscribe to my blog – and I will see you on the next article thanks for reading

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8 Local SEO Hacks that will Skyrocket your Traffic

My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.

My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.

You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.

This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.

You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.

I’M going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.

In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’S switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.

Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.

Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.

Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.

It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.

For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.

What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.

If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.

You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’S take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.

This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.

<img src="https://cdn.searchenginejournal.com/wp-content/uploads/2017/03/seo-single-page-websites.jpg” style=”width:500px”>

Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.

Let’S continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.

You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.

Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.

When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.

Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.

This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.

Let’S move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.

Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.

But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.

This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.

Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.

As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.

But how do you find out? What type of content you should be adding to your site and how should you write it? Let’S go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.

The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.

I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.

So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.

That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.

The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’S already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.

It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.

If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.

The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’T just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.

So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,

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Indexing your PWA (Discoverability & SEO) – Progressive Web App Training

Every search engine has a different way of ranking pages, but they all depend on a web crawler to gather information, and when you build a JavaScript driven site, the crawler might not be able to find everything you might need to give it a little help.

While every search engine has its own way of crawling, there are two fairly obvious rules. First, if the crawler can’t see it, it’s not going to be indexed and everything needs its own URL. There may be a trivial solution for your site if customers always search for a landing page or other static content, but those pages be static content. This won’t index client rendered content, but that may be exactly what you want.

This does raise an interesting distinction. A PWA does not have to be a single page app, you could add a serviceworker do every page in a website or a multi page app. As long as these pages have the same origin and path, they will share a serviceworker. Another option is to serve a render the dynamic content and then let the client take over rendering this lets any crawler see and index. All of your content.

You can use these solutions with any crawler since there’s no JavaScript involved, and if you want your app to be indexed everywhere, you’ll have to render it on the server. You can write code that renders on the client or as server-side JavaScript, it’s called isomorphic JavaScript, but that assumes you’re using node or another JavaScript server. And if you want an easy test, you can run lighthouse.

It includes some basic SEO. Discoverability tests lighthouse runs some basic SEO tests as if you have an HTML only crawler each test has instructions for fixing or improving shortcomings. Okay, so the universal answer is not to depend on JavaScript, but Google’s crawler can run JavaScript. So you can index client rendered sites. As long as you follow some rules, there are about a dozen rules, but the top five will take you most of the way we’ve already covered.

The first rule make your content crawlable. That means rendering it so the crawler can find it. If you’re writing a single page app, the top five rules become these top five tips. Many developers provide navigation links with a hash for the URL and use a click listener. Instead, these should point to actual paths in your app to trigger changes. You also need to avoid URL fragments the part that begins with a hash sign these break many tools and libraries and are now deprecated.

We used to recommend hash-bang prefixes for crawling a jet-powered sites as a way to change URLs without reloading the page. But now you should use the history API. Instead, the next rule is to use canonical URLs for duplicate content. For example, amp pages normally have a server rendered page and the client rendered amp page. The client rendered page has a link back to the server rendered page using the rel equals canonical attribute.

The crawler will index the canonical server rendered page some developers, even shadow, their client rendered pages, with server rendered pages and use the canonical link to point back to the server. This makes more of the app discoverable tip. Number 4 also gives you great accessibility, use the native HTML elements whenever possible. Crawlers know what to do with an actual button, but won’t recognize a div of class button in the same way, finally use progressive enhancement, use polyfills, where it makes sense to support older browsers.

You never know which version of a browser is used in a particular crawler, so play it safe. Some simple changes can improve your data quality and give users much better results. One is to use the schema.Org annotations for structured data there, a predefined schema for common areas, such as e-commerce, scheduling and job postings search engines, can use the schema annotations to parse your data accurately.

The same logic applies to the Open Graph protocol, which allows any web page to become a rich object in a social graph. Finally, the Twitter cards provide a rich media card that displays, when anyone links to your site from Twitter, it’s important to test your work and work iteratively. So the you can see the effects of each change. Testing on multiple browsers is not only a best practice for everyday development.

It ensures your site renders correctly on multiple crawlers testing with the Google webmasters search console will crawl your site and show the result, and you should always pay attention to loading performance. Use tools such as PageSpeed insights or webpage tests to measure the loading performance of your site remember about 40 % of consumers will leave a page that takes longer than 3 seconds to load.

Of course, the most important rule is to treat client-side rendering as a progressive enhancement. If you test on a range of browsers, you’re, probably fine. If you want to be certain, you can use the fetch as Google tool on the site. If that went by a little fast see the Google Webmaster central blog for the details on how to make your PWA search ready. Then come back here and I’ll. Tell you how to measure user engagement in your PW A’s thanks for reading

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Web Performance: SEO Mythbusting

Myth busting with me today Is Ada Rose, Cannon and you’re working for Samsung. Is that right? What do you do at Samsung? So for Samsung? I’M a developer advocate for the web browser Samsung Internet Samsung Internet is a web browser for Android phones.

You can get it from the Play Store, but not a lot of people have heard about it. So there’s lots. What I do is trying to raise awareness, but more importantly than that, What I’m trying to do is advocate for the web as a platform to try and encourage developers to build for it and to Make sure it lasts long into the future. As a great and healthy platform for people to build stuff with, I love to have you here, because I want to talk to you about the SEO Versus performance and usability on the web, and I think we need to get some stuff out of the way right.

So will you say what is the most important bits and pieces that you would like people to focus on more when building web stuff? So I have a huge passion for ensuring that That the web remains great for everyone around the world, Not just on people using the latest handsets and on desktop computers, Because most people aren’t people are using devices from years ago and low-end sub $ 100 devices, where, Frankly, today, the the modern web is just not even reaching them There’s a fantastic talk from Alex Russell Who goes into the the reality of people with phones that are less than $ 100 And yeah.

That’S a that’s! A fantastic one. You’D have the naive thought that, as time goes on, that phones are getting steadily better and at a bottom of the line phone is Nowadays is just as good at the top of line phone four years ago, when they’re, not It’s just getting wider and wider Wider. The chasm is opening, rather than anything else, What was really awesome. I heard recently Google was doing performance metrics into Into their ratings for search results.

I don’t So was this front-end web performance like render speed, making sure it’s not janky, or is this just Making sure that a page loads really quickly? So it is a little… It’S a it’s a tricky one, because we have so many metrics right. We have Time to first bite. We have time to interactive, We have time to first meaningful paint, and then you have like the frame rates and stuff.. Now Googlebot, which is the tool that basically fetches the data and renders your website for for Search Indexing.

We don’t really interact that much with the page, So we can’t really get like figure out if your scroll is smooth on something like that, but we do get the rendering bits. So we can tell you, when the page becomes responsive to inputs, when the content is ready for the user to consume, So we’re looking at the blend of these kind of modes Yeah of performance. Does that make sense? It does make sense.

So do you have any other qualms with like how SEO influences the daily work of a web developer? So a friend of mine recently rebuilt her site using React. She was very excited about it and and seemed to get quite good to client side performance Once it all loaded. Unfortunately, when she sent it out to her company’s Team to which does SEO analysis, they came back with an answer of. We love your site.

It’S really good, But you’ve basically don’t appear in the rankings, even though she could show them that look right there. It’S on Google Is Google engaging with people who do SEO analysis to ensure that They’re running up-to-date metrics, the similar ones to Google to ensure that even a heavily client-side rendered page, and They can feel confident that it is being measured. Well, So we can’t really Fix what people are doing in terms of what they were tools.

They’re using or something, But what we do want is we want to open this black box of SEO for everyone, So we’re having this conversation web developers We’re having this conversation with Seo and tool makers and we provide a bunch of metrics and tools as well. So we have search console that gives you a bunch of insights and how you’re doing in search so that you’re, not relying on someone else. Basically, sticking the finger in the wind and Reading the stars and stuff, and we also.

We also want to make sure that people are understanding that blanket statements like JavaScript’s going to kill your SEO or you cannot use, React or Angular that that’s not necessarily the best way of doing it. It’S a really comfortable answer, probably mmm. It’S not the right answer. Sometimes All right so at Chrome, Dev Summit. I saw your great talk on SEO in the web. Thank you, And one thing you mentioned was the the rendering for By Googlebot to actually process a JavaScript heavy site could take up to a week to happen.

Does this mean that JavaScript heavy sites are effectively getting penalized in Google Search results right, They’re, not getting penalized, so they are ranking just fine, but the indexing stage is where the problem is because, as you say, we are processing by putting them first into a rendering Queue and then eventually, As we have the resources available, We are rendering them and if the resources take a while to actually render That means that we cannot refresh the content in the index as quickly so News sites might want to look into that.

But then again you have usability issues anyways right, Yes right and that’s because that’s bad for the user. We try to find search results that are good for the users and If a page takes ages to load. That is not a good experience for me. So you want to fix that because of the users, not necessarily just because of the crawler. So if a page is Built using, I know I have a bit of a bias against these JavaScript heavy front-end client-side Rendered pages, because they’re terrible for everyone who doesn’t have like an iPhone or latest Pixel, or something Yeah or a desktop computer.

But anyway, for these sites, if the way they make their money is delivering fresh content daily. Does this mean that the content in the search results may actually be like out of date? For them They might be lagging? Then? Yes, absolutely And I think again, like it’s very important to get the users a great experience, and I don’t think you can do that when you are Heavily relying on client-side rendering, because good Devices might be really old, So yeah one way of working around.

Unless you want to Properly fix this and do hybrid, rendering or server-side rendering One way around of that is to do dynamic, rendering and basically like give us a static rendered version of your page for the crawler So that we can index it quicker. But that’s not making the user usability and user experience problems going. So what do you say it’s generally safer to rely more on on latest HTML and CSS, Knowing that they degrade more gracefully than JavaScript? Yes, Don’t speak! If you look at the the tristar of Technology that we have in the web platform like HTML, CSS and JavaScript, HTML and CSS are just more resilient than JavaScript, and so Relying on JavaScript, too heavily is always going to probably get you into trouble with certain ways And spotty network connections and stuff, So I would say, use polyfills use, progressive enhancement, use what the web platform offers you and use JavaScript responsibly Yeah.

It’S really great to hear, especially from a Googler that, like reducing reliance on JavaScript and Taking advantage of good HTML and CSS, where it’s available can can actually wonders for your SEO. Absolutely Ada. Thank you so much for being here and talking to me about performance and SEO, and I do you have a feeling that SEO and web developers can work together nicer or is there still…? I think, as long as the goals of what people are trying to accomplish are clear and we’re not just like resorting to auguries or looking at the stars to work out what Google is thinking, then it’s going to Enabled developers to actually build sites that make sense And take advantage of that platform, Anything Google can do to ensure that the web works for everyone and not just in the wealthy Western web, then It’ll be really really fantastic.

Fantastic closing words. Thank you so much for being here. Thank you This just in the next episode of SEO. Myth-Busting is going to be about SEO in the age of frameworks, Jason Miller, and I will talk about what that entails. So stay tuned on this blog Subscribe to Google webmasters and see you soon.

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How to hire an SEO

Optimization some SEO seems like black magic. Having worked with Google search for over a decade, what I’ve learned is that, first, it’s not black magic and second, if you want long-term success, there aren’t any quick magical tricks that an SEO will provide so that your site ranks number one.

It’S important to note that an SEO potential is only as high as the quality of your business or website so successful SEO helps your website put your best foot forward so that it ranks appropriately in the spot, where an unbiased potential customer would expect your site to Be seen a successful SEO also looks to improve the entire searcher experience from search results to clicking on your website and potentially converting a good SEO will recommend best practices for a search friendly site from basic things like descriptive, page titles for a blog or small business.

To more complex things like language markup for a multilingual global site SEO is ensure that you’re serving your online customers a good experience, especially those coming from a search engine, and that your site is helpful, whether they’re using a desktop computer or mobile phone. In most cases, the SEO will need four months to a year to help your business first implement improvements and then see potential benefit.

My strongest advice when working with an SEO is to request if they corroborate their recommendation with a documented statement from Google, either in a Help Center article, article or Google, a response in a forum that supports both one the SEO description of the issue. That needs to be improved to help with ranking and to the approach they prescribed to accomplishing this tasks. Requesting these two bits of information will help prevent hiring a poor SEO who might otherwise convince you to do useless things like add more words to the keyword, meta tag or by links, because if you search for google advice on this topic, you’d see blog posts and Articles from us that clearly explain that adding keywords to the meta tag wouldn’t help.

Furthermore, while google uses links for page rank, our documentation highlights that we strongly advise against the approach of buying links for the purpose of increasing page rank. One basic rule is that, in a majority of cases, doing what’s good for SEO is also doing what’s good for your online customers. Things like having a mobile-friendly website, good navigation and building a great brand. Additionally, if you’re a more established brand with complicated legacy systems, then good search, friendly best practices likely involved, paying off some of your site’s technical debt, such as updating your infrastructure, so that your website is agile and able to implement features faster in the long term.

If you own a small local business, you can probably do the initial work yourself check out our 30-minute article series on how to build an online presence for your local business. Now, if you still believe you want to hire an SEO, here’s a general process, one conduct a two way interview with your potential SEO check that they seem generally interested in you and your business to check their references.

Three act: four and you’ll probably have to pay for a technical and search audit 4. Decide if you want to hire, let’s break this down and start with step 1 conduct. A two-way interview in the interview here are some things: to look for. A good SEO. Doesn’T focus only on search engine ranking, but how they can help your business, so they should ask questions like what makes your business content and/or service, unique and therefore valuable to customers.

They want to know this information to make sure it’s highlighted on your website. For your current and potential new audience, what does your common customer look like and how do they currently find your website 3? How does your business make money and how can search help for what other blogs are you using offline advertising social networks 5? Who are your competitors? What do they do well online and potentially offline if the SEO doesn’t seem interested in learning about your business from a holistic standpoint, look elsewhere, it’s difficult to do good SEO without knowing about a business’s goals, their customers and other existing marketing efforts.

Seo should complement your existing work. The second step in hiring an SEO is to check references if your potential SEO provides prior clients be sure to check their references. You want to hear from past clients that the SEO was able to provide useful guidance and worked effectively with their developers, designers, UX researchers and our marketers. A good SEO should feel like someone you can work with learn from experiment with and who generally cares about you and your business, not just getting your site the highest rank as ultimately those techniques rarely last long if they work at all, they’ll want to educate you And your staff on how search engines work so that SEO becomes part of your general business operations.

Step 3 is to request a technical and search audit. If you trust your SEO, candidate, give them restricted view, not full or right access to your Google search console data, and even your analytics data before they actually modify anything on your website have them conduct a technical and search audit. To give you a prioritized list of what they think should be improved for SEO, if you’re a larger business, you can hire multiple SEO to run audits and prioritize improvements, see what each has to say and then determine who you could work with the best in the Audit the SEO should prioritize improvements with a structure like one the issue to the suggested improvement 3: an estimate on the overall investment, in other words the time energy or money.

It would take for your developers to implement the improvement and for Google search as well as searchers and customers to recognize the improvement. The SEO will need to talk with your developers to better understand what technical constraints may exist for the estimated positive business impact. The impact might be a ranking improvement that will lead to more visitors and conversions, or perhaps the positive impact comes from a back-end change that cleans up your site and helps your brand be more agile in the future.

Five, a plan of how to iterate and improve on the implementation, or perhaps how to experiment and fail fast, should the results not meet expectations that covers the structure of the technical and search audit. Now, let’s talk about each of these audits individually in the technical audit, your SEO should be able to review your site for issues related to internal, linking crawl ability, URL parameters, server connectivity and response codes, to name some if they mention that your site has duplicate content Problems that need to be corrected make sure they show you the specific URLs that are competing for the same query or that they explained it should be cleaned up for long term site health, not initial growth.

I mention this because lots of duplicate content exists on web sites and often it’s not a pressing problem in this search audit. Your potential SEO will likely break down your search. Queries into categories like branded and unbranded terms. Branded terms are those with your business or website‘s. Name like a search for Gmail is a branded term, while the search for email is an unbranded or general keyword.

An SEO should make sure that for branded queries such as Gmail, your website is providing a great experience that allows customers who know your brand or website to easily find exactly what they need and potentially convert. They might recommend improvements that help the entire searcher experience from what the searcher sees in search results to when they click on a result and use your website for unbranded queries.

An SEO can help you better make sense of the online competitive landscape. They can tell you things like here are the types of queries. It would make sense for your business to rank, but here’s what your competition is done and why I think they rank where they do. For instance, perhaps your competition has great reviews, really shareable content, or they run a highly reputable site. An SEO will provide recommendations for how to improve rankings for these queries and the entire searcher experience.

They’Ll introduce ideas like update, obsolete content. They might say your site is suffering because some of your well ranking content is obsolete. Has poor navigation a useless page title or isn’t mobile-friendly, let’s improve these pages and see if more website visitors convert and purchase or if they can micro convert, meaning that perhaps they subscribe or share content improve internal linking your SEO might say your site is suffering because Some of your best articles are too far from the homepage, and users would have a hard time finding it.

We can better internally link to your content to feature it more prominently, generate buzz. The SEO might say you have great content, but not enough people know we can try to get more user interaction and generate buzz, perhaps through social media or business relationships. This will help us attract more potential customers and perhaps garner natural links to your site. Learn from the competition your SEO might explain here’s what your competitors do well.

Can you reach parity with this and potentially surpass them in utilities? Or can you better show customers your business’s, unique value again, a good SEO will try to prioritize what ideas can bring your business, the most improvement for the least investment and what improvements may take more time, but help growth in the long term. Once they talk with you and other members of your team, such as developers or marketers, they’ll help your business forge a path ahead.

The last thing I want to mention is that when I talk with SEO s, one of the biggest holdups to improving away site, isn’t there recommendation, but it’s the business making time to implement their ideas if you’re not ready to commit to making SEO improvements. While getting an SEO, audit may be helpful, make sure that your entire organization is on board else. Your SEO improvements may be non-existent, regardless of who you hire so that wraps it up thanks for reading and best of luck to you and your business

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SEO for Beginners – How to Rank in Search

And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’S a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.

I’M scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’S just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.

Com and What’S an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.

So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.

Only so if you serve a national audience or you Don’T have a physical location that you serve, then you Aren’T going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.

You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.

So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.

Competitiveness because keywords are things which We’Ll be talking about, you need to put all across your website. It’S these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.

If we change it to something. That’S less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.

It’S a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’Re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.

Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.

It’S not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.

Ultimately, it’s a robot That’S scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’M going to go into right now to show you where this is [: Nealey ] Awesome. Let’S see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’S go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’S a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.

This is what they see Boom. [ Nealey ]. That’S gross [, Morgan ]! That’S not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.

You can see with this website. They’Re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.

They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.

All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.

On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.

People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.

It’S Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.

Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).

Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’Re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.

So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.

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