Using certain colors Campbell is great for making flyers um. A lot of people do use those apps and things that can be on the phone, but definitely make sure your visuals look clean. You always want to make sure it’s clean, make sure you have the address on there. If it is a public event make sure you have the day, if the little things that can cause people to not go to your eBay, but it has no address, it has no time on it.
So what so? It has no date like did this pass already like important things to put on the flyer, I say for like the average time to promote an event for a newer person, maybe, like I would say, maybe three to four weeks. What do you think, are you sure yeah? No, I would say three or four weeks in this year, if it’s just like a, if you’re trying to do like a hundred people, it’s probably about three to four weeks and you’re, trying to really push and make it something bigger and especially getting deeper, deeper and Just selling the experience, then it might need to be something something bigger than that like, but most people need to start off with those three to four weeks mm-hmm and we lock the live back on that word-of-mouth part like that.
I you have to make people. I want to say this real quick because, like the way I found DJ, oh so was her flyer cuz. We talked about marketing right. She had that flyer where it was like the girls in the car – and I said how’s that anyway, and they were. I was like yo. This ad is hardest because I was one of other chick. I know I was like yo who did this. She was like her and I got ta follow her because this junk is just heart so that a lot like people pay attention to the quality and you’ll creative approach and your marketing and then bring that same energy to the actual experience.
But learn that she’s a DJ too though, but I feel like she has an advantage, because you obviously you’re talking to a lot of artists, the part where a lot of artists mess up. This is where I had the advantage too. When it comes to, it came to like throwing a bitch over a lot of my artist friends, because artists always try to make the about them versus just creating an experience where everybody else has a great time.
Not realizing you and me didn’t, have a great time. They going to just keep coming back to you off of that strength, they’re going to want to be around you, but art is like. I just want everything sitting around me and the stage, and they focus too much on that side of it like that, for real. For real, especially if you aren’t even strong in the show game so make it about the fan, how can you make them? Have it an amazing experience, regardless of you being there and then how do you integrate your goals and your your project or your narrative into a dope experience? Yes, yes, yes thank you for breaking it down, like I always say with the marketing when it comes to any event, especially for newer artists, you want to treat your marketing with that three to four weeks.
Man, you want to treat it like a project roll out, like think of it as you’re rolling out a single you’re rolling out your EP you’re rolling out an album, a mixtape. So pretty much you have, you know you announce it and then every week is something else added on it’s something else being added on or something else being added on, like some people, okay, so the first week, it may be a giveaway being done.
You know so where you can get some more followers, so we can get more people looking or paying attention to the event. Next, you may announce like the special guests or the line of you know and stuff like that. Then the following week of you know you may offer like may offer a giveaway. You know for some merch or something like that. You know for people that purchased a ticket as it gets near in there, because people a lot of people really purchase tickets as it gets closer to the event.
I got a notice on me. You don’t even might scare you. You know people realize okay. What’s the move, what’s the mood when it’s like a day or two before the event, that’s ticket sales to shoot up like that? So this is my experience and even if you want to do something like you know, giving a discount rolling out a discount code on certain things, so you kind of have to build up that anticipation really for people to fire.
For people say: hey, I’ve got to be there, so the DJ also escapes she remember. You know before she’s dropped the flier she’s dr., plum promo article she’s announced like some special guests. You know coming through and stuff like that, so it it just feels. On top of anticipation like all right boom, like I got, ta be there and then whatever you do. As far as like your different announcements and your different roll out, make sure it all has the same colors like the colors that you need using your fire, your branding make sure they all have the same colors make sure they all have the same.
Aesthetic make sure they all get about the same vibe. So that’s pretty much just a couple of things to pay attention with the marketing
What’s up Matt man appreciate it appreciate everything good, a man like you have you have managed, but at this point he said about 20. Influencers connected with you know, 40-plus influencers. Of course the Rabi whirls lit twins and now you’ve even moved into management. You have in a very social world right, a very social media landscape. You have one of those unique perspectives where we hear so much on the front end from I want to be an influencer, I’m going to be an artist but you’re one of those guys behind the scenes that have been able to help get an impact from not Just the views but make money right and obviously you’re needed, because so many people don’t know how to make that connection.
So I’m interested to hear first and foremost what what made you get into it. Knowing that I Robbie world was a friend of yours, but what made you truly pursue it and say I see this as a true business. Well, I guess the budgets got, the promos got bigger and more starts to come and it was a guy. It came, it started to be more just like a little. Oh can you shot me out type of thing, like Brian started, to reach out okay and what really shifted like everybody knows.
My story see my other articles of how, like Robbie world is my best friend and how he began to blow up on vine and the rest is history, but like it really started to hit. When I got my first budget from Atlantic Records the biggest bucket from a budget from Atlantic Records, so we actually met Jordan and Justin overhead. We met them at rolling loud in Miami. That’s why I will forever go to every rolling out in Miami for the rest of my life because we met them there, and then we got a big budget for Sherlock mafia and I was like wow and they say how much is it going to cost for The main ones – and I sent them this this budget – that was at this time, a big budget and they approved it, and I was like wow.
This is for real. No, this is for real, say y’all. We need to tighten up and we need to really start doing more of this and start and and and then it’s like. That’s it’s a business now yeah! You know if you promos that come to the DM for, like smaller music artists, that just wanted to put the song in the skip, but that really hate all that once I was like. I can continue to do this all over and over again, and I was just just what I thought for myself, but they actually needed it.
I had one email, one of my influences. You know they creators artists. Did they don’t like to do certain things? I don’t like to check the email, so I just went email. So, let’s go through this email see we get. It was a contact from journey’s journey’s yeah, one of my influences that work with Brandon got fans and I responded to the lady and they say yeah. We want to give him out, I think it’s, they flew him out to Philadelphia, really nice check with other Creators, and he was in the winter 2017.
I believe campaign for journeys. He was on all the banners in all the stores, all the magazines that they sent out all over the United States, and that was a big deal and I was like man. We have to go higher. We have to go bigger when it comes to this. Okay, before I get tonight’s, the next question I want to say is not me, I’m it’s not you as me. Okay, can you project a little bit just for the mics? Okay? Absolutely! No! No! I want to make sure they good, okay production, I’m sure you’re.
Alright, you mentioned something that was extremely important to me. You said this isn’t just like posting paying for promo there’s a real business. How do you know that it’s that transition, or can anybody who’s already getting a certain amount of hey? Can you pay for my arm for a shoutout type thing and those people just transition into the business? How do you make that transition happen? Well, I truly believe that anybody can do it.
It’s how you go about it, but you can get a promo and it’s like. Oh, I just draw it up, but let’s really sitting and think about how I could make this promo very creative and how I can get put my thought into it and how you handle like oh yeah. Let’s just do just send me any money, I’ll cash out know y’all. Send you an invoice, you know. So it’s just how you handle the situation, yeah, how you carry yourself, because you can always just throw something up and then, when you don’t live that way, and you look at it as a real business, even like just not with the promo, just overall being a Creator is a business because there’s so many opportunities that can come if your portfolio, like your Instagram, like your social media platforms, those are portfolios.
You know, if you look at it that way, you’ll start to attract the bigger the bigger things. Okay, so you have to take the quality in mind: you have to start building the portfolio and then handle those back hand, systems like invoice, and things like that right. So you can can look legit exactly look that other side of this right. Let’s see that, okay, even for myself tuna, add this in I like to look for a while and it worked.
You know I was using a Gmail, but now I got a business, that’s in like it’s influencers at Keith, Dorsey calm and I realized like Wally’s. Bigger agencies won’t even accept emails from a gmail account over spine. And now, since I have my business, email, everything’s, look like okay, these people running a business and it makes me as a manager. So what I’m trying to negotiate things for them. It makes me look professional like we know what we’re doing.
So. That’s that small stuff is very strong important. It could be a deck, a media kit, all that it just it changes everything it’s important here, because at that right, people who already have a certain level of business things like that like getting your own email. It’s not that expensive right, but when you’re we’re coming from mentality, I’m just trying to make money and I’m trying to save money at the same time.
You really want to know. Is that really worth it? Cuz they’ll get an email, but that stuff like that? Yeah! Okay, I mean – I even makes me think about some of the emails that I use on cyber parties yeah. So what for you, especially alright? What well actually can kind of touched on this, but it brings me back to the idea of the brand for the fans. All right and look at summer side of things and the brand in terms of dealing with business, the professional brand right, how different are each of those things now? What’s the polished? Look like it on each side, um? Well, it’s! It is a it’s a big difference.
Now always learned by trial and error. When I first started to submit to labels like I used to like just send the links, copy and paste, but then they will come back. These people didn’t know a shout-out to max at 380. When I first actually started to do this, they would respond and say: could you put it together in like a PDF for me, so I had to polish it up and say actually create a deck that had all their pictures.
I spend like hours on this thing on publisher on my Mac and put their analytics together, put this together and put their best in and not just that, but not doing pictures they took on the phone with professional photos hit shots, you know, taking the Getty image Photos that they’ve gotten over the over the past year and putting those things in there and polishing it up it changed it. Just it makes the presentation like everything’s about presentation.
You know, even when we come into a when I bring them to certain places like the presentation of how you walk into the room, how you guys work together, even if, when it comes on the phone going on a plane, because people realize that what I mean, What does that look like look, I like the fact that I mean shows that you, actually you know you do this right, because you have such small details that you think about.
I notice. What does that mean how we well, I make them. Look like the stars that they are so when we come in we’re just not doing anything. It looks like okay they’re on a mission there, so they’re they’re booked to be here. You know they’re already famous people know them, but it’s how we move about like I make sure that we’re all together and we’re there’s different activations in the room I’ll make sure that they’re doing the activations they’re taking the pictures I’ll see who the photographers are.
Even when it comes to music, see who the DJ’s are and get the people who just read different things and how I know, because I get feedback even when it comes to as small as it became like some subliminal now, because on the plane we travel together. Like we always travel together – and I had this – it was kind of weird, but there is this girl that sat next to me on the plane in like the Dayton next day, I got a DM for her.
I was like who is this she’s like? Oh, she sent just long messages. I don’t know who you guys are, but I saw how you work with with your with your group and how much how you took care of them, how you made sure that they had their seats first? How do you make sure that it was just a small sounds like wow? It was creepy at first, but I was like how does she found my butt that happens all the time and people see they see me not necessarily demanding them to do things, but how I’m working with them like pulling them to this back up I’ll.
Do this all the time like this is what we’re going to do. I prepped them before we. This is what we’re going to do. You’re going to walk into the room, there’s going to be interviews, there’s a red carpet. This is how you do your red car, because a lot of the first time doing this stuff is new for them. Like I had two girls that I worked with their mom famous ocean and kongfu, they have a hit song called savage out.
Car active get active and we were able to get activated through fresh Empire for the BT Hip, Hop Awards in Atlanta. They booked them to come there and then walk through a cup. They had never done anything anything before on that scale, so I say hey. This is what I want to do when you’re doing interviews. You need to make sure that you’re listening. So it’s like a development in a way you know, and people really kind of know this debt.
So I want to switch gears a little bit because obviously there’s all that that goes into management. But when we get into the things that people see on the front end that people get so curious about influences from and that’s these platforms from an artist standpoint from an influencer standpoint, we’re how do you look at Instagram, first and foremost, because we hear everybody knows That most people are on there, but then you hear people like Gary Vee saying if the graph is going down and then we start talking about other platforms, how do you look at Instagram and what’s the actual impact you’ve seen it had have on your business and Moves well, Instagram is definitely how sold name and just like wake up in the morning.
Is it’s just automatically in that thing like you want to go brush your teeth, you’re, going to check your Instagram, your Instagram lose to be take your tech messages, Facebook and Instagram. You know, but the thing is it’s been big for us: oh it’s, it has its own ups and downs like the algorithm. You know, but if you study it and you create make it a business and you make it a lifestyle and you keep up with it, then you’ll you’ll go with the flow.
Just like one of things. Oh, we were moving views and likes everybody else going crazy. My team we’re studying it when we look at it was like well, it’s going to be like story. I was going to hurt our brain. No, it won’t because guess what you still get story, promos and all the company’s going to do is see the analytics. Now you know it’s nothing’s going to change, so we’re really had to be. On top of you have to study it.
You got to be ahead of the curve because it’s in it for me for business like I, I can make sure it also helps me connect with other Creators too, like I usually can connect so easily, like I have so many DMS, especially from artists now, who Want to work with me, I have our build relationship with other micro influencers in I saw artists who small, but they have really good potential, so I don’t necessarily work with them like IQ the relationship I’ll give them some tips and ideas.
This is what you need to do, I’m looking at your page. You know so I’ll. Do some free consult, you know, but it helps me to connect to help me to actually stay relevant okay as well and for me knowing, what’s going on like it’s my business, to go down the timeline and see what’s going on, see what’s going viral, so I Can filter that back to my group into my life as well? It also helps me with business, because I don’t when other companies hit me up say: hey wan na do this campaign.
Alright, this thing is going viral. So, let’s use this when, when it’s time to create to help blow whatever product or brand that they have do you think there will be any point where it starts to fall in terms of almost like a bubble right. We know if launchers become more and more expensive on a platform like Instagram over time as they start to learn the game. They were super under price, and now they learn you know, then it start to charge more as they get bigger more money comes in, but then, when Instagram starts to mess with its algorithm and of course, if you’re like you write, y’all are learning it, which anybody Should be doing that artist or whoever, if you’re serious about it, you should take that approach, but just a general macro perspective of it is: let’s go to other platforms.
So do you think the price that y’all or a lot of influencers will have to charge will go down? I think it’s very competitive now, because, especially with a lot of labels like they, some of them are like tight budgets, but my group. Well, I tell them to adjust to who it is like. We like Warner, contacted us through TIG. Now you think it’s a game through Lucchese label and for our artists name poster, and they told me that we only have a thousand like we have more, of course, but we want to start with a thousand, because I want to test it out.
So I said usually roughly a lot of the bigger ones. They only got like maybe three hundred dollars for the post and uses a no less than 700 750 to 1000 and 2500. But I said you know just work with me: they’re going to test it out. They’re going to come back with more, they did and guess what they did. They came back with more so my group knows how to adjust and not just oh, if it’s not 5,000 for the post, I’m not doing it.
You know depend on who it is. You know now, if it’s somebody, that’s like small and like didn’t, of course, take it hard to just kind of wait, but they even if they are small, they still work with lemonade. Sometimes they they’ll just do it because they like the song, you know or they like the product, but it’s just like. I hate it because there are some influences who are just like a hose and they just won’t do anything if it’s not like you don’t have to do that.
You never know. What’s going to happen, you never know this person can blow up in their name artists and then now you like, damn I missed out on opportunity. I could’ve just posted it for him, like you’re, going to make content anyway. So just take the money you know. I know you’re not going to undermined yourself like Oh $ 50, for it now you know, but sometimes you just have to kind of work with people, because it is, it is super competitive, there’s, a lot of influences that are there are getting paid and there are Figuring it out so my group, why we create long term, like we’ve, been working with these labels in these brands for years, because they know how to just when it comes to price.
So that makes a huge difference, I’m here, because I definitely like doing influencer marketing and things like that. I’ve definitely ran into people with or been working on, something for an artist and seen them hit a certain number or or the people say hey. You got this and if you don’t have that for that budget they don’t even respond or I or now this is it this is it and you know some people will do like test campaigns and things like that.
But what you said made me really think about is the fact that that long-term relationship over time yeah, of course, oh, you can’t do it with everybody, because even when people reach out to me for certain um for certain things, you can’t do with everybody. You know diem get flooded, you got to still take care of yourself and what’s going on, but you never know what’s going to happen with somebody you know and where they’re going to be, and also you never know which you’re going to need.
Sometimes you’ll have a tighter budget, sometimes you’ll have a greater budget for you as a manager. Is that kind of one of your did? You feel like you ever had to Train influencers to think that way? Yes, okay, because they don’t know like a lot of them. Just blow up out of nowhere, they had no business skill, they will not respond to stuff they’ll. Just do things very sloppy, like a lot of my time, I’m like really are cuz they’re, especially younger ones.
They don’t know, but I mean well and they know that and I’m you be going at it consistently, but is the ending we’ll get to this later, but like a lot of them, they’re like my brothers and sisters. So it’s like, we have a relationship, so I can do that, like I like what y’all doing like I had so few craters over here. They release a song, but they say here dance until another song said what the heck are ya doing: y’all released a song y’all you’ve made not one trill on your own song, you what’s this dog, it’s all I get to it like.
So it’s just like. I stay on them and I did this jacket available. You have artist development, that’s influenced your development and that’s something that we focus on too, because exactly even when it comes to creating the content like make sure that you created like cuz, it’s like they’ll do a lot of things and they’ll just put it up, and Then the people will come back and they’re like sometimes three or four times, and they didn’t like it.
I’m sorry we’ll put effort into it, don’t just just because, even if it’s I don’t care, if it’s, even if it’s three hundred, if you’re 300, our project should look just the same as your your your ten thousand dollar project always give quality, no matter what it Is and because people it’s about your image, you know they can’t even decipher keep it consistent like one who answer he poses something, and I said he they always saw some of them.
They had to send for approval. I say you know you know you didn’t want to do that, whose are you right you right, I’m going to redo it. I’m like come on just do it right the first time I get it out of the way yeah cuz. They they a lot of them. They so spoiled that they say, oh even when it comes to YouTube articles like oh, it’s just like a job time like what you don’t do, nothing you get up from your room.
Now I would say it is work, but you rather go work at Taco Bell or you will. Wake up out of your bed, create a dope article and post it and get paid to your PayPal, cash shop or whatever or a wire transfer. And you move on about your day: you’d make a decision, oh god, so as you found success personally, how how? How have you changed right and your approach to the game and how you see the industry, as you start, to work more and more with them? Music, as you way before this, I was, I started as a like network marketer.
Okay, like I sold like all the super juices, all the weight loss stuff. Yes, I had that skill, so there that’s the basis of my last interview. I did that that’s the basis of my life. I did that since I was 18 for like 10 years, so all the personal development, like I mean I so well, I got BMWs from companies like I built and I was able to qualify several people on my team. So that’s where the the personal development came to be able to work with people and be a to cross-cultural communication, because the companies were so big we would go like if so many different international law different nationalities.
A part of the company like I had to learn like all these people from Japan, these people from here, so I had to learn very to communicate. So that’s where the communication – it’s straight-up – transferable they’re, not yet. I can see that already then yeah. How have you adjusted as just a business person in general? Have you thought, hey there’s this greater level that you want to do with the music like? Is there still or entertainment? Is there a higher ceiling that you have there, or are you trying to immediately start to flip into outside other industries um? Well, I have other things going on which helps me focus on what I really love like.
I have never been B business like being different. Real estate things so I have other stuff, that’s operational and I still receive residuals from companies that I’ve done network marketing, but when it comes to influencers and the music, like my goal, like I’m shifting into the next level things I’m learning like at a 3 C, I was really learning like I’m learning from these. I have several mentors in the industry that I look up to like you know, QC, like Coach, K and P.
I really look up to them to have several other ones that I am super close to like footy over. He owns any a, never eat alone studios. They have artists, 24 heavy cash, talk and Mari, so lil. They know that mentor me because they hey. I listen when I talking I’m really listening and that’s the thing is, I don’t know nothing about music, I’m really listening. Even boo, a country like he works with the girls that I work with as well, and I’m really learning I’m literally listening.
Like I’m quiet like I’m nothing about music, nothing that I like, I do so they’re actually mentor me. They don’t really know it. So it helps me to go to the next level and I ask questions even though even working with Jason over at stream cut like I’m literally learning and I like women. Maybe they don’t know that when I asked a question, I’m listening, you know and I’m going to apply that. So it helps polish me because I’m going higher like my goal for 2020 is to get at least three of them.
Sign to a deal are three of the artist influences. A lot of everyone that I work with are influences. They just started you you music, now in it. Yes, some of your music in it really talented, yeah, really dreams of going like eat. Clams ocean come cool, like their song. Savage has over a million streams on Apple music in like a 900k on Spotify. They released this stuff and they wanted articles. Has four million views on these articles for music views on YouTube, so they release stuff, it’s good and they put the same quality of work in as like these bigger artists in and how the industry is a lot of the artists.
Big artists are trying to do the social media trying to get the social media, but they already got it. So a lot of labels are signing them just because of that and they’re getting bigger deals and the best deals that makes sense they bring value. Yes. So for me, what changed me like, I’m shifting from just all just doing this, to trading a solid management company in a solid label, so we’re the ones who are managing I’ll, be able to shift them to the label and hidden.
You know how all those different layers of things work, however, that works, I’m still learning it’s going to happen. Trust me because a lot of them are already being contacted by the law and I’m facilitating a lot of a lot of the label stuff when it comes today. Philosophy because it sounds like it’s what you’re doing or how you think. Primarily you work within the influencer market with translating that into music right and it sounds like that’s the business that takes most of your day-to-day attention.
Yes and but then you mentioned other things that you’re doing Airbnb business, the residual income from network marketing, and maybe any other thing it sounds like you have put energy into other things, but the other thing where you put your money elsewhere, it doesn’t require your attention. Is that correct right? So it’s like you always want to have unlimited, like streams, income, multiple streams of income, so I for the first part of my life, I focus on one thing and then is what it begins: typical my base and every now and then I’ll.
Just kind of like go in and do small things to kind of keep it going. They’re going to be businesslike is just automatic for me, like it’s really easy to do long, as I make sure that I’m managing it. But this is like my main focus because things go up and down. Excuse me, even when it comes to the influencers, there’s different phases of different markets that sometimes it’s high market, like like first of the year spring summer summer, like movement and then like right, now, is kind of like it’s like it’s not super slow.
It’s like not as much because they’re who reached out to me, you got any promos, no I’m working on them nobody’s, especially when how the music industry flows like when it comes to the end of the year, nobody’s really kind of dropping campaigns. Could I want to wait to the first of the year to do that run so I’ll. Make sure that, like my businesses are because once one business here, the other business skin here and keep it going, you know and then in a best world all I’m doing! Well, with the you’ll be all over the place, but do you have to put people in place to kind of run different things, so I put my every business.
I have cleaners that I can hire to come in here and do all these things. You know so. Yeah, it is, it’s super important to make sure you have all that, but that helps me focus on cuz. I’m super passionate about the management, business and the social media, influence and management artists, because, like everyone, I work with this. I’ve been knowing them for like five years, it’s four or five years, and because what Robbie has I’ve been knowing the longest, but I’m it’s a passion when it comes to it like, I really want to see them win because they’re connecting me.
That’s like somebody who I just met not like some people. Some people actually go out to find people to manage my oh. Let me go here, I’m with our managers person. No, they all came to me or or we all knew each other and we figure this thing out. Let’s, how do we make this work? You know and because there’s a different approach, a different passion and it hits different way. Your family with who you work with yeah, so you it’s almost like building from a lifestyle, stand yeah a philosophy.
It’s like I’ve built my life, so I can focus on the area, I’m most passionate about yep and unfortunately, they area that you’re passionate about it’s. Also, a good business yep good, all right. So what do you we’ve talked about these these platforms and obviously you know tik-tok and trailer. We had that conversation which one do you have a favorite one o the other and then, if so, why? In terms of just your personal use, not necessarily saying that other platform is bad um when it comes to like, I just started to really use.
I like tik-tok, because you can really get kind of creative Triller. I like, because it’s for the it’s like more like for the culture like a lot of the artists or using Triller and not just to be biased, but like the trailer fam messes with us, like they work together. So, like I kind of like truly really took us to the office there, and we, you know, told us about you know and it’s simple a lot cuz the platform is very simple and anybody can use it even like an older person can use it.
I think that’s why all the artists, even though the the veteran artists are jumping on and they can just use it or click this you get the song boom, unlike tik-tok, is like all these different things you got. Ta put all these. It’s just it’s crazy that you really have to learn it, but once you learn it you’ll do it. So I mean I would go with trilha first, because it’s it’s a lot simple and it’s like more for the culture and more really what we do.
You know. I work with a lot of the dancers. You know when it comes to social media, and this is a way to go, but they’re, jumping on shoe tick-tock now and they’re, getting a million for holism my mom and going it one of them create as soon as she created. She was at 10,000 followers in an hour. She just started. Posting announced a once on her story and boom. It just started to explode yeah, but tick tock is, is the next wave I like it, because it really can take you to that next level of content, but results.
Oh yeah, each one is just different. It’s going to do something different, I believe, definitely YouTube. You, like YouTube, will change your life and its total is like 9 day, though, because, like ideal is 90 day cuz, I deal with a lot of these real life youtubers in real life instagramers, and sometimes the youtubers looked down on creators like instagram creators like because It’s one of my bros just shake frost and like Robbie that we’re all frenzy to shake shout out to the shake hill.
Why are you doing this like you? Just they don’t they don’t like there’s too much work on Instagram. They believe for a little of nothing because they see it differently but like if you are creator, you were created a lot of the Instagram. I must look at the youtubers, like oh they’re, little douchebags, who do nothing and have no creativity. You know so it’s like night and day like and they battle each other.
Then it’s like clicks like. Oh, this is a youtube click Instagram Cleo. We don’t click together. Like it’s so we’re, like you see this blog, I can go to LA you’ll notice it but they’re all still friends, but it’s like there’s a like dial. We had the YouTube exactly so it’s like it’s it’s night day, but YouTube. Would I’ve seen it bro instagram has changed lines, but I’ve seen a lot of the creator’s get on YouTube and I mean they’re, making twenty thirty thousand a month like we’ve died, read the shade like.
I saw all this do this, but I read the shade, like literally go for nothing to jump on buying a new g-wagen moving his family from one part of the LA to it in the best part of LA and we’re all the parties, because we like we’re Seeing this and I’m like bro, I’m so proud of you just out of nowhere just start to blow up even lana the –, i’m running a lot of the the two girls famous ocean and kungfu.
The two sisters like they have literally they did nothing like – went that they had like almost 300,000 subscribers on youtube and they didn’t even create, but they just started to create these dope articles and like one hit, and we did a prank actually, if this our last Week came from a prank, she did like this prank on her boyfriend. He got really mad. He was like he’s like. I tried to get him down, and this happened, but that article is about to hit a million yeah about the hit of million views.
Is that six hundred, maybe several hundred K now in like a few days and that one article has made, is making like thousands of dollars and I’m like y’all, you see if you create creating, can’t keep pumping and she pumped the next article. It went like a hundred thousand like two hours like if using I keep pumping I’ll keep pumping, keep pumping cuz, that’s money in time. We all have these goals yeah, I want to buy g-wagen.
I want to move your family here. Y’All want to live in these condos, it’s so easy to do because YouTube and came to become like that residual base of your life, where you know you’re going to get 5,000 to 10,000 a month, and then you can go and create yeah just off that article. In doing those articles, that’s going to make you go viral they’re already going viral just to copy. You know it’s so easy to do it.
You sit here and put a ring light up and do whatever it is, and just pranks challenges vlogs like because people wanted their fans can see another perspective of their life. They see the inside. They really want to read that you know and that’s why YouTube is it’s hard though it doesn’t convert, don’t think you’re going to go on Instagram and didn’t blow up your YouTube. No, it’s a whole other different algorithm.
It’s a whole nother different way of doing things and once you’ve figured it out, you can master. You could really do some big things with exactly yep, because they just did one for the first time famous ocean kung-fu, and they had to do what’s called lash BAE with these lashes and they want it like this 30-second 10-second clip in the front, and it was Like honey, that’s like well, it goes in the front, it’s like it was like.
How do I say it? How do I do it, so they got paid a couple thousand to do that. There’s a lot of artists right that have a perspective against doing what your influences are actually right. There’s this conversation where a lot of artists feel like you can’t translate over from an influencer to an artist. It’s my true! I don’t understand he still give themselves to believe that the proof is going to put him that hat.
But what do you? I don’t know? What do you say to this statement like? Well? It’s not true, like I know for a fact, because a lot of the because you could take in like you didn’t notice like a lot of the influences, there were artists they blow it like look. Narthex technically was an influencer troll. That’s why he does the things he does, because it is, you know, and you master and you put things out on certain platforms.
It’s going to blow up and they’re really take talents. It there’s. No, I mean, even if you are not talented, you can get a writer and you can go into the development phase and get a dope beat and it can go. You know it’s just because anything can be created nowadays, but then a lot of them were really passionate about music. So if you’re passionate about it, it’s nothing you can. They can do it, you know, and they got some good stuff in the streams in there I mean I have an influencer that I work with Lovato like he was waiting and freaking Philippines doing.
He was on a YouTube stage exposed to event in a in Asia. Like from a song like, it’s crazy, got verified and blowing up as an artist and with no label. None of that just management. Do you think so, obviously he’s moving a lot of people might not know him right, but do you think that maybe they might kill a lot of artists before they even get started by trying to see that type of popularity and for approval that you don’t really Have to have like, oh this art with the guy you talked about, but oh he’s, killing it and what he’s doing and he and there’s more growth to happen.
But another artist might say: oh well, this isn’t a little baby, alright and I’m trying to be a little baby, and I hear – and I want to have this – this traditional type of record label proper popularity that I’ve seen growing up well, it’s a world is so Big and if you leave that concept alone, you’ll make you’ll do well, you look at artists like Russ. Like live, people don’t even know who he is, but he has stadiums that are packed out and he’s making money and without being like this mainstream name, he has a mainstream name was like mainstreaming in certain niches like us.
We don’t. I never was like it’s weird, because the world is so big like a lot of artists who power like when it come from. They have a million followers and they do a show, and people show up like your fan base. As long as you focus on catering to your fan base and everything else will take off – and it’s good to be like that little baby name or like like that arm, whatever the big names, are it’s good to be that? But you know sometimes if you set your own goal and you said you get what you want like you may just your goal may just perform in front of 30,000 and make you know enough money to live like a superstar and you happy and it didn’t do That somehow, I don’t think some people want to be like, like super super stars, but if you tell us it, you really we’re at some point it’s going to come to that point.
You know whose talent will really take you to the next level. I think that’s important this whole idea that people are still in prison by their own, like local geography were in a world where you don’t have to do that. Yeah right and if you have the time when you said you got ta, find your family. And now you can monetize it without even going and overseas, if you don’t really want to, but of course then going overseas get touring checks or yeah.
Whatever kind of show you can do, give you’re just an influencer, but that’s it’s interesting that people are still confined to those ideas where the door is opening. You look in the other direction, yeah. Okay. My last question that I would like to get to it do: is I brand? What does that word mean to you and how do you protect it? Okay, so brand is super important. So it’s uh, it’s like a speaker spotlight that amplifies the perception of what you’re doing not necessary so a product but like how it’s perceived overall to people in this also like a culture in a way like the experience.
So the brand is like a culture experience. This is like a speaker, that’s speaking, that’s amplifying everything about you, what you’re doing or what you have to offer with a spotlight on it. Yes, because you’re kind of choosing that amplification area versus the other aspects of you myself, all right, just like Apple in a way Apple Bryn is not the iPhone or the iPod is the brand, is the coolness of the product.
The way it’s perceived like? Oh I’m going to getting the Apple, because this is the best for creativeness. It goes beyond the products, even the boxing. Oh, this phone looks cool or the camera like it goes beyond just what it is. How do you protect the brain? Well, you protect your brand by knowing well first doing what’s right in serving the way you should serve and providing a product or service to people the right way and things happen, handle it because all brands go through phase with this bad press, but you just handled It respond, you know or fix a lot of people take like different reviews and different things that they’re saying that’s wrong offensive.
No, it helps you to become a greater greater product, a greater brand, a greater person. So, like I mean you protect it by responding the right way in and adjusting and also being putting yourself in a position to where you could stay relevant. There’s a lot of these brands like go obsolete because they don’t adjust to what’s going on just like Blockbuster and Netflix. You know so you have to be ahead of the curve you have to understand, keep reading it, keep studying, what’s happening in the world and shift what your brand to roll with the flow.
Everybody is keep Dorsey once again, really dope social-media, influencer manager, but obviously an artist manager now, and I think he’s going to be somebody that is just going to be one read over the years and obviously the people connected with them because he’s already killing it already With your IG is young, young buzz doesn’t see you. I know I was going to forget a part of it, so I’m going to put all that.
You know I’m on the bottom of the screen, make sure y’all follow them, reach out to them. Hope they don’t flood you too hard. You know, look it’s all of that. Just do what you need. I can handle it. I can handle it, but this is the first of a series brand or a die again. We’ve talked to meaningful and individuals. Who’ve been a part of building, I’m a great brand or have great insights on branding themselves.
Thank you once again appreciate it. Everybody say too
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So I’m like okay, we’ll go ahead and create one he was like. Well, how do I get people over there? Something like you know, you can get on your facebook or get on your Instagram or get on these other platforms to try to drive those followers or those fans like back to tick tock like.
Should they go that route, or is it like building your fan base on tick tock, as you start you starting to create that content communicate with other tick, tock URLs, I don’t know like how do you go about like really getting people over to that platform, so That you can kind of build up all right, so tick tock. Is it heavily built around what your friend group is immediately around you in creating a world around that respective around that that’s how most social media is tick.
Tock is based off the algorithm. Your interaction with that – and we show you more of that world right. So if you don’t like what you take that look like you’re looking in the mirror Thunder so really, I remember it was a church group. They had to advise all their other people because they wanted to be on there to spread church war, but then also read the keys and all that stuff make sure they’re not in the and they had to tell people are trains like no.
I know you don’t like what you’re seeing here so some of these kids with just if you don’t like it, you know I start to like the things that you do like what you see right in and start to swipe past those and the algorithm is super Sensitive algorithm is more sensitive than most of these other ones when it comes to what it’s showing you are reacting to it. That’s what your world look like, but when it comes to translating an audience over, I would focus heavily on going facebook to instagram and pushing those over to tick-tock.
I would do tick-tock and pushing it to the other ones all right, because what you’ll find is for one people translate over to those other from tick-tock a lot easier other way around. But yes, maybe to get a little bit of like attention on nothing. Boy might be nice to do it, especially if you are somebody who already has a fan base. But if you don’t it’s, that’s not. You know. Okay, maybe post here’s.
My tech-talk here put any og, be a bio, but I wouldn’t even waste any energy on it. I would try to become good at talk to tick tock and get those people to the other platforms. Okay. So I also have someone – and I think you i’m sure – that you have this in your training because we know y’all, don’t know burma. Sean has the tick, tock, training, tick, tock, music secrets, training right, so it also i’m guessing – will cover how to even get your music on there.
That’s free by the way. Yes right, you know, because I did have an artist is like do because I know they have different type of ways, so our artist was asking me like. Do I just get on tick, tock and basically record myself with my music playing on the background, so I was telling him like. No, you can actually get your music on the platform. You know, and a lot of people are still trying to figure out like how do you do that you know and I’m like the same way.
You would get your music like on Instagram stories. Pretty much. Isn’t it like um kinda, sorted so from your district. It definitely allows you to do that right and there I think, there’s another one that got had it on recently. I can’t remember, but other than that you can old-school it, and all you need is the sound. You don’t need the full song, because no one’s going to be using a full. Alright, you there’s a article that Cody and our tick-tock series is like back in August 2000, 18 type, brand man, tick, tock series, or something like that.
It’s just starting to pop up got ta, get your music on tick, tock and also. I think we have a tick tock playlist at this point, but there’s two different ways: you do it officially do there or you can just upload the sound cuz any article. You record technically becomes sound and we’re doing this and we post this on tick tock. Now somebody could take that sound right, so you can put your music on in that same way a lot of times.
I advise to do it that way, not go into those reasons, because they said if we talked a lot about tick tock, but it’s really ain’t necessarily a tick tock episode, I know, turned out to be their number one it just it just is what it is At this point, I always tell people I’m not going to create some new secretive, like this is how you do it stuff when it doesn’t exist. I’m going to just tell you look.
This is what it is right, and this isn’t what it is, because I’m predicting the future. This is what it is, because this is what’s happening. I’m seeing results and behaviorally paying attention to fans and people, not opinions of people will actually get you to the the right place faster than everybody else right. It’s important to be able to adapt right and state of what’s going on because, like every platform might not be here forever, you know I’m saying soda.
It’s like somebody is always coming out with something new that can be beneficial to you for multiple reasons, whether it’s the you know, find you a date or you know, grow your fan base either way. So it’s like, we literally got to stay up to date and ride the wave like ghosts, ride away. Gary Vee says something that I actually live. Super agreed with. I was already kind of digging that way, so tick-tock snapchat all these things right all these platforms, all some of them they might come and go for one if tick-tock pops, just like let’s say I like bye and then it dissolves that attention doesn’t mean that it Wasn’t worth it right, especially if you flip it, King batch and some of these other people who were vying stars have full careers and millions of Instagram followers were able to translate over there they’re popping and they built off and they’re doing everything they want to do Because they got a huge audience while it was free and easy on vine and translated some to somewhere else.
So you can’t say it’s not worth it. If you just don’t win, you don’t win okay, cool, that’s just good who didn’t do good on the platform or he didn’t take advantage of it while he existed. But the bigger thing is understanding when it comes to marketing you have here. We always think about the end customer the end consumer, because at the end of the day remember before Facebook, you people were communicating the radio TV and all those things right before Instagram people were communicating through Facebook and what people don’t understand about the vehicles of communication Is they don’t only offer an opportunity to reach people and communicate with people? They also create a format in which the users like to be communicated with right.
So now somebody our age, they can be communicated with a short snippet, a tweet. You know what I mean and that’s cool with us, where somebody else of a certain error might be like bro. I need some more information right. It’s like you didn’t really say anything right or you know the certain banners were used to the quotes on IGN and the way that aesthetic, so we can be marketed to in that way. There’s a generation who’s coming up, tik-tok first right and if you want to be prepared and over and over sometime, these people will want to be communicated with in that way.
That would be their first form of communication. A bigger, clearer explanation is text messaging yeah. It’s like some people. You got a certain class like Brett. Don’t text me call right right. I am that’s how they like to be talked to call me. That’s how you market have a conversation with me. You know give me a chance to try. Love me. I mean yeah and then some people are like not just text me and you can market to them based on those behaviors and understanding.
So if you don’t take time to at least understand how these platforms work, you’re not going to be able to understand how to reach this customer effectively, that’s why it’s important to not take your own opinions and and stubbornness or whatever you got going on. You know whatever affliction is going on pain, suffering. Whatever spirit you have to realize. It’s irrelevant right. The market is really built on principles and the principles don’t give a damn about how you feel the principles exist, regardless of who’s using them right, we’ll see somebody become a dictator off some principals will see somebody become a president off of some principals will see.
Somebody become Mother Teresa or some martyr off of the same principals. The exact same way of building a fan base back same way.
Com, because I saw it myself and, as a matter of fact, this article right here was inspired by a conversation I had in brandman network.Com a Few days ago, hey it was just a few people. It was like five artists and, like a manager, was chopping it up having a conversation right and this artist expressed that she didn’t like the fact that she could drop something and then just like a week or so later, people forget about it completely.
I don’t even know it existed or they’re just done. They moved on to the next thing and then I made me ask her: how long do you promo? I just thought about. Okay, how long do you push your stuff and then you know she answered and then I started to hear other people talk, and I really came to the conclusion that you know what a lot of people that I hear they don’t push. They don’t do their campaign as long enough, so how long enough is a good campaign? How long should you be working to push us your stuff? Well I’ll tell you this me personally, a lot of things, whether it’s my festivals, when I first started that when I was a little certain artists, just a lot of things, I do like three or four months, three or four months I’ll, just keep it at that Straight simple, three to four months, is how long I push things when I’m pushing out of security out of obscurity, and that means unknown to known and getting people to convert right, unknown to known and getting to people to version each of those are phases.
So you have to keep pushing because when people see something one time, that’s probably not the time that they’re really going to soak it in or check it out. I see articles by artists. They drop articles that I know, and I actually like that. I don’t even read the first time I see them when I’m like scrolling through YouTube’s, and things like that cuz. I might be on for a different reason. So you have to keep that in mind because alright, so I’m going to break a few things out.
This articles off the fly, but I want to make sure you get everything you can at least from this article in terms of doing it for three months, all right. First, the way I even learned this was like a harsh personal experience, probably like seven years ago. Now I don’t know but um I did a panel. I actually talked about this a blog, but I did a panel so I’ll keep it short. Three people who want to panel three CEOs were on the panel and yeah.
Four people showed up to the event three people in the panel and, like some legit CEOs were on the panel on within in tech industry, mostly so I’m music, but four people showed up three of those people that showed up. Quote-Unquote was me and two people who are helping me me and two people that were helping me that third one was a, I mean the fourth one was a guy will just randomly walking by. I was like yo.
What’s going on, oh snap, this is dope. I’m going to get in so why was that for me? First of all, I didn’t put enough effort into marketing that particular event. This is where I go by the 10x rule that Grant Cardone talks about so much. So it’s a great book or just hearing him talk about that concept. For y’all we don’t know, but the rule is basically most of the things like it’s not this whole inspirational thing.
Yeah you want to 10x your life, that’s cool, but the the the part that I love it. The meat of it is most of the things that you’re trying to achieve are going to likely take 10x. The effort that you think it’s going to take. Why? Because you actually don’t know how much effort is going to take so you’re planning and say I’m going to do this this and this, but you haven’t done it before so you don’t know how the effort that it actually takes all right, so kind of plan.
For that and the reason that event you know I had some successful events a couple of days before in a couple days afterwards, which was a second lesson for me personally, but because I did have some except successful events. I was actually surprised to have like one of my first huge, huge failures, but part of that was because of resources right trying. That’s what I talked about focusing in on, where you want to put people’s attention to and where I learned that personally, because I had 300 people show up to this one thing: hey 120 people show up to this other thing, and then I had four people show Up to this other thing that I would have preferred most of the people show up to that like for real for real, so, but I didn’t have the resources to market that, like, oh, okay, I didn’t have the resources to market all three well right, so you Have to be able to understand the resources that you have at the moment to to you know, determine what you’re going to direct people’s attention to that’s another thing now, when we talk about this three months situation, everybody doesn’t have the resources to do it three months, Because we need the consistent, real legitimate push happening for three months.
So if you cannot start with like three months – and this is just this is just a number of course – it will vary. I so don’t start saying hey. I did this in one month and got these results, and I did it took me really six months. Of course results may vary, but three months is really a good time if you can start thinking and planning. But if you cannot do three months, whatever you have going on right now, I mean typically going to week pushes then you need to start thinking about.
How do I do three and four week pushes all right and now let me see if I could try to extend it to two months and then continue to grow your plan. That way, because maybe you can’t wait till you have a lot of money every single time like maybe only you’re going to take you’ll only be able to do it like once a year. If that’s your situation, I don’t know what the situation is, but what I can say if a lot of artists will find themselves in better positions a lot of times, especially when you’re, like no connections you’re in your room.
You’re is really just you. You’ll find yourself in a better position. Is if you take time you strategize you build up your resources, you get your catalog, you get you all your promo together, you get like all the money. You know you save a lot of money for the budget right, you don’t just! Oh I’m going to throw out $ 50 here and throw out $ 50 here, like that. That’s cool with your testing. But when we’re talking about your campaign and trying to build to actually make sure things get like traction, then you’re better off saving all that money and then being intentional about where you spend it.
To make sure you can add that to the push to the push to the push and you keep pushing that track throughout your campaign or keep pushing whatever that content is throughout your campaign and honestly, I mean regularly it’ll still do this right, so it’s not really Just a if you don’t have a resources is really the best way to go about it: okay, you’re trying to create a groundswell and a what’s the word, a buzz there.
We go a buzz it’s because all a lot of energy in a concentrated area right is going to have a greater impact. Let’s keep it at that. So please consider lifting your campaign. I don’t care. If it just means you can only do it two more weeks and usual, and maybe that’s going to make you think differently as well. It should because now you have to get creative well. What can I do to do a little bit of this or to keep things going? If I don’t have the money to bring four or maybe I need to wait an extra two months before I even drop this project because who’s waiting on the project most likely like, especially if you’re starting from nowhere right, nobody’s waiting on the project.
It’s only Hubie Nancy about getting it out. That’s why patience right is a huge thing we hear so many people talk about patience and mindset and all that stuff and patience, patience, patience. Well, it’s a real thing. If you talk about executing correctly, because this plan and extending the plan and making sure you put the right amount of effort, energy into the plan is literally that’s that’s the part where people win.
So many people have information and right read these reading these articles and things like that, but the execution is where it’s all one at the end of the day, that’s just what it is so I’ll leave this article that once again this was on the fly. I don’t want to add too much other information and random stuff, maybe we’ll get in deeper to some of that type, some of that strategy and planning in another article but uh yeah other than that.
Once again, this article is brought to you by brain man, network.Com cuz. I signed myself if you like this article, go ahead like better, maybe like in my school shared, not subscribed, you know what to do. Get-Get subscribe,
Com, because I signed myself now I got ta say something man you’re going to read who you get your advice from, and I don’t mean this in. Even a negative way, but there’s a piece of advice that I’m seeing a lot more frequently lately and by lately, I kind of mean, maybe over the last four or five, maybe six months, and I think artists have to be able to take it.
With a grain of salt here, it is, and I’m going to put it into context. What is the advice singles are better to drop then albums or EPS. Now I understand where it’s coming from. We all know that in this era of music right singles are a huge driver of streams, especially when we consider consumer behavior. The way platforms are working, yada, yada, yada, yada yada, I get it, I get it. I get it and people are telling a lot of artists that yo, so you need to drop singles and one of the huge reasons I hear people talk about doing that.
So you don’t waste music and all those things, but at the end of the day, a lot of the people who are saying that are working for labels or have some experience with labels. Where a lot of the artists that they’re working with our labels and there’s nothing wrong with that, this advice is not incorrect advice. However, there’s a lot of context that is required, because an independent artist needs to move differently dinner artist at a label that should be implied.
That should be assumed. However, we forget to consider what perspective a lot of people are coming from when they give their advice. So let me just break it down from my personal perspective. Yes, when we’re talking about hacking out of the rhythms getting the most out of one song, just for your resources and doing things when it comes to the charts, then pushing a single is extremely beneficial and there’s some more reasons I could cite.
But those are just a few of them, but when you talk about an independent artist right, I always talk about the value of time and the value of a tension. So the thing is once you get people’s attention, we always talk about that catalog. That’s that we’ll! Never like not applies once you get people’s attention, you need to be able to hold that attention for as long as possible right you have that window, it’s time to sell.
How are you going to convince them? How are you going to close the deal? How much music will they be able to consume before they say? You know what you know this person isn’t for me, and maybe you only have a couple of songs. We already know where that’s going to go and for those of you who have seen me talk about the fact that you should drop singles and I do promote dropping singles as a strategy.
Here’s the clarity on what I’m referring to. Usually when I’m talking to artists and talking about hey, you know you should drop some singles for a while. It’s always around the idea of them getting better at marketing themselves. When I say focus on one song and now you’re building your systems around that song, you’re building your experience and ability to market, because a lot of these artists right, independent artists are actually doing their own marketing.
So that gives you an opportunity to not just waste and gives you the opportunity to learn. So I’m talking more about marketing singles one at a time versus marketing a project at a time, that’s a slight difference, but we do want to make sure that you’re building a catalog relatively quickly and the more quality music that you have when one of these songs. Finally, does take off the better off you will be now, of course, you might want to actually save some songs that you feel like should be hit hits because at the end of the day, you want to make sure those get certain amount of attention.
But if you record a hundred songs, you should have a solid. You know, let’s just say twenty, I’m going to throw a number out there right. You should have a solid twenty to forty good songs that are worth putting out versus maybe the five songs or the two songs that you think might be huge songs and I’m going to wait and hold these off right. There should be other music. That should be good enough to leave start building some band and again bringing it back to the beginning.
In this whole idea of just dropping singles just dropping singles, because it works better for the streaming gear and all that kind of stuff. That has nothing to do with the general artist, the independent upcoming artists, because they don’t have the resources to actually leverage that thing right. They don’t have the resources or even the care to be thinking about charting or a gaming. The streaming system, that’s far less important to an artist.
What you need to be focusing on is building a real fan base, especially if you want to move as an independent artist, not just until you get a deal but move as an independent artist like forever right or for a very long period of time. Until you find something that makes sense, you need to be thinking a lot more about what is going to get me, the most fans for the least amount of action versus how do I game this system and get certain things popping virally? So no, it’s not a lie: it’s not horrible advice and it’s not even coming from a bad place when people say just drop singles, but a lot of these people are thinking more so from a general industry perspective when you think from an indie perspective, especially a Loan in the artist perspective, oftentimes, a lot of things are counterintuitive to what those people have to move like at the labels to become successful.
They have a lot of factors that do not apply to you and vice versa. So as always, this article is brought to you by brain man network.Com, because I saw myself if you like this article go ahead. It like button B like he might as well share it. If you’re not subscribed, you know what to do. He dares subscribe. You
That could be platform that you personally like to use this on a daily basis that this platform that you feel like we really be beneficial for you to just like you know, learn how to master and then really dive in to study how those platforms work. Look at how they crunching out you don’t sound like how what different types of things triggered an algorithm on these platforms.
What type of content moves them up the best on these platform like as far as like natively level? What content do you make before the platform at booth 3? Well, and then look at things like whether other different factors that affect the way content spreads out right, like Instagram is half size. You see with keywords and thumbnails all this shit dive into all of that shape for the platform that you want to, go it and then just get into the game of like content creation for a consistent concentration, because that’s something that you should be figuring out anyway.
We always have the big thing with our comforting life, so we can spend like thousands of dollars on you and ad dollars, but if you’re not doing shit business, I’ve been there situation with someone that a shit ton of money spent on Adler when doing anything all Right all these people are coming back to you, but you have anything like the constant bodies so, like I’m really big on even before you start to put money into yourself, figure out that content foundation that we’re talking about anyway pick your two platforms that you’re going To go hard on the exhaust, you saw she from Tommy content for these exhaustion.
Monetarily be my little pig to now really good. I should learn a game and I should dive into it and then once she mastered the consistency part like once you go like okay cool. I know that I can comfortably put out X amount of articles a month, these entire solarium pieces of content, and I see what is reacting and not reacting even with the small audience. I feel. If you do all these things right, you will get an audience.
It’ll be slow, but you really start to get audience then, once you get that down, that’s the point when I think you should start going like who let me spend money on those a lot you’ve already laid a foundation at that point is easy. It’s just putting leniency should their brain from people into the funnel right. So that’s what I’ve been doing on too much YouTube right now, just like one article a week, every Sunday just you’re starting to build it up, I think is definitely slow right now, but no I’m definitely sure if these are going to pick up this time.
It’s triggered by the actions of audience. So when you have no audience you just really going on for like cold, whatever the fuck, you put a special youtubers one, that’s like you choose hard. Cracking YouTube, really takes a lot of a lot of like consistent person. I read something, whereas I, the algorithm, doesn’t really start to fuck with you. That means you get close to like 100 poker. So I don’t know how accurate that number is.
But I know like all these platforms, pretty much like categorize you and they look for certain things that you do to live in Miller. Okay, this is a person, that’s actively Chomp growing platform, or this is the president just like cat. So the more of the ways as we played a game on the platforms away today, once you play the more Suze, they start to do your account and then go like okay who this person wants to grow on Instagram, but this person wants to grow on YouTube.
Now, let’s see if their content measures up to whatever par – let’s put it in there put it in front of a certain Google people see how they react to it and posted with it, and I go I for the best. You push them more of their content out. So, like that’s the game, you have to get into playing. If you don’t have any money like I said, I think you should get into the game before you start spending mind yourself anyway, once you get it down, the spinning money part becomes easy, and then, by that point you own the platform’s long enough.
That you know are, who are the influences, that move shit into space on satellite word accounts that move shit into space for the people that move shit into space? What type of content works best for these? Probably because you’ve been in them so much. I, like you, you’ve, been in that shit, so my school, that’s a lot of shit. We do just as marketers in general a lot of the ideas that we give. This come from our reverse engineering shit that we saw in the platform that we like, like I’m like, oh shit.
You know I saw this. I found this artist because I saw a beam on just one account like shit. What happened if I make them leave this place on down to start my eyes, the decide to figure out how the game is played, and then I used to play it to feel what you make and then once you get it out stock, your bread or get Your budget gives it going
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Now, who is TJ Chapman he’s Bo, be his manager truck pickles manager guy super experienced. You got ta, listen to this guy in his wisdom or in this article right here. It’s something that is really a lot deeper than a lot of artists realized, and I swear if you reprogram this about how you think about your marketing as an artist.
You will find far more success, because this one thing honestly has the power to in an artist career before they ever have a real shine, and it’s funny it’s funny to me how many artists feel like advertising is cheating. They want to be organic and advertising isn’t organic. What you crazy on man, you think Apple says there when they drop new, damn iPhone all every brand. You think you think of Atlantic says that with cardi B know they put millions of dollars into the marketing to make sure they put it in front of everybody yep.
You know, but you have to put in front of people, so they can see it in the first place to make that decision, whether or not they want to listen yep, and they it just trips me out how they they feel like is cheating or or it’s Not right and man that is business 101. At the end of the day, you have to figure out which of music, how you going first off, you got to find a place for it to live number two.
You got to figure out how you going to give it like, and I can’t tell you none of that for sure. I’m going to shoot at all these methods to try to find the right one and if all of them work or whatever that’s the more the merrier, but I’m not limiting my odds. You know in breaking this record, I’m going to try to expose it every way possible, I’m going to use all the methods that I told you to make sure I expose it to people till I find something to catch, and this record actually gets life.
It’s weird that in the marketplace today is there’s this big pushback or desire to be organic, as if it makes you look right and I don’t and organic and marketing don’t necessarily go in and it has to be artificial. I don’t care if you didn’t pay any money, but I axed you. The fact I asked you to listen to my song personally is me putting in some artificial effort to get you to listen, but you want to you want to start or spark some organic.
That’s what you want your artificial marketing to do, but you got ta, get like that ball rolling and, like you, have there’s so many people that are like I’ll do a article about an artist on blog, for example, and someone might be like, oh man, this is Fake or their industry plan, or they paid already had money, and it’s like you’re talking about them for the methods they use, but they’re hauling their where you want to get like so try to use those methods as opposed to understand, but they did killing themselves up For sure alright, so you might have heard the point you might get the point, but I have to expand on this conversation because, honestly, I don’t think artists understand the gravity of what this is rooted in.
First and foremost, you have to consider that it’s been marketed to artists for years. This whole idea of the starving artists that used to be a real thing that signify purity artists actually took pride in being a starving artist. But do you know why artists were starving because the record labels were taking their money? Somebody was making money off of the artist and then the other artist which is being sold the dream.
So you have to struggle and hustle to even get in a position to get your money taken. That’s been pushed and pushed on artists for a long time now, and there’s still some remnants of that stuff left over to the point where you have this weird classism and artistry, where artists tried to downgrade and discredit people who aren’t moving with a starving artist. Mentality of this just happens. For me it was super organic.
I didn’t use a is mine and infrastructure and way of going about things to boost my career. So, even though you might not have that in all aspects, there might be small subjects where you’re thinking about it. That way, because at the end of the day, when you’re complaining about these other people, it does nothing but make you sound like a loser. And why do I say it like that? Because I think that’s the only way to drive through the point that y’all are playing the same game so to speak, really you’re playing your own game, but everybody is playing this music game in the artist space right.
Well, if that’s true, just like any article game, there’s people who have strengths and weaknesses right, you might have a hundred on power but 50 on speed and something notes on the agility that you might have certain weapons. It’s the same thing. Everybody has different advantages. You might have more time to spend or waste there’s certain things that people have and some people is there certain things.
Other people don’t at the end of the day, there’s the things you have and the things that you don’t have. But when you work through those certain levels of the game, you’re, either losing or you’re winning and various parts of the game you get to the big boss and hey, they have all these different powers that you will have and you either beat them or you lose. You have to make the most out of what you have, because you wouldn’t be complaining if you had the money, if you had a Rich Dad or if you had a big investor, if you had some of these other situations, you’re not going to be saying: hey Yeah, I got a million dollars in the bank, but I’m not going to use it, so I can keep it real.
That’s stupid. First of all, like money does not guarantee success in the game. Connections, do not even guarantee success in the game, so you really playing yourself if you allow yourself to get continue having that narrative out there you’re just allowing that to exist because it makes you feel better. Since I don’t have that, then I can get this. That’s the only reason they have that, and I don’t but again the truth is that’s not the only differentiator it isn’t, because there’s so many rich parents, or so many successful artists that have kids that are nowhere near as big as some of these other artists right.
How many artists are as big as Chris Brown are as big as Drake or as big as chance to rapper are as big-ass Taylor Swift, Beyonce, not to say that these people didn’t have certain connections at certain points of their career, but for the most part, most Of these people started outside of the industry and worked their way up, but there’s so many people with kids that are legends in the game that are not doing it.
Big. No one wants to listen to their music, they have connections, but nobody cares about their money. They’re still not going to the shows, a girls are telling me the other day out. She just went to this show of a girl who has 1.2 million followers on Instagram and the person inside to a legend in the game, and I’m not even talking about old school old school legend. I’m talking about the legend still has high cultural impact today, but the girl didn’t have like 50 people at her show, stop looking at people and say: oh of course they made it because they got a lot of money.
The money does not guarantee the success which brings me back to the fact this whole organic thing as well. It’s something that you guys have to get your mind off of this whole idea. If you’re going to market, if you’re working on marketing right now, then it’s not organic. If you pay for one post to be posted by the influencer you’re already doing something, that’s not organic! By that type of definition, your whole marketing initiative is to do as many artificial things as possible that will bring attention to your product and hope that your product is quality enough, that it sparks and creates organic traffic.
Anybody else who just having to blow up and they didn’t know what was happening. Yeah those people are out there. They did just go viral, but that’s a look at a car. That’s to draw the cars it’s not because they were better than somebody else. That’s just good timing, there’s a lot of people who can sing well right. Well, all these things, but they didn’t post it on the platform and didn’t get seen by certain people, and it didn’t go viral and keep in mind whenever a new platform ages.
It will be harder and harder to be organic if you’re, five six seven years into Instagram and posting there’s not going to be that much organic growth and help because the platform’s build their technology against it they’re different now, and that goes for any other platform. If you get on there early, yes, you might find some good organic growth, but the chances of that go down and down and down every single month of platform ages.
That’s just how it goes, I’m not going to get into all the particular reasons. I just need. You guys to realize is: there is no dishonor in building an audience from paid traffic. If this is a fan base, you have fans, that’s all that matters. It’s not smart, just to be spending money and then people don’t come in to fans. That’s why we talk about strategy and how to do things right, but if you get the end result then great, because there’s a lot of people out there spending the money way more money than you can even imagine and still not getting the result.
The link to my full interview of TJ’s deejays will be in a description below once that interview is dropped. That link will become active and other than that. If you like, this article, go ahead and like button, if you liked it might as well share it and if you’re not subscribed, you know what to do. He dares subscribe. You
It’s how a mere used a combination of cover, songs and original songs, a unique $ 5 a day. Facebook strategy and distro kid to build a fanbase of over 30,000 monthly listeners on Spotify is actually well above that I just can’t remember the number check this out so tell me more about because one of the things that baffled me, I wouldn’t say baffled, but what I loved because I didn’t hear other artists talk about doing something like this and once again just speaks to the assistants II was you’re a $ 5 a day, Facebook strategy.
I did that in the early days so like I, I think I when I when I when I spoke to a year ago. I think that’s what I was doing bad. So I did that for about three months yeah and I’m like you know what I’m just going to, let it run like people like the song, I’m just going to just let it run and see what happens and honestly, like I kind of forgot about it, and I just let it run in the background and then after three months like I did build up when I looked back, I’m like wow and actually built me up a little bit of an audience and a fanbase and people were checking as I was dropping those songs.
Every Monday, my streams on Spotify were starting to slowly creep up and then I dropped a cover. A sorry, a mash-up I did of to me a song into you, ya know, and I mashed it with russa song, wife, you loved, like really exploded. You know so like people like that one just hit all the algorithms. It went crazy and I think it’s almost at half a million streams now on Spotify. Oh that brings a question to my head.
So that’s essentially a remix cover I’ve been axed before, and this isn’t really something I get into as far as some of the legality type things, but I’ve been eggs when you put a cover on a platform like Spotify, what does that do for you? Like? Can you do that? Have you gotten any kind of strikes or anything like that? No, I haven’t because well with district kid, the good thing is, and I would use just her kid for any artists reading they acquire the cover license for you, so you’re covered and keep in mind like there’s two licenses right, you have master recording and you have Song and you have the copyright, which is the the writing of the song.
So I don’t own the writing of the song, but I own my master, which is the version of the song that I created. So I’m allowed to use that and put it like. I’m only getting master revenue, so Spotify also pays publishing royalties to the to the songwriters that wrote the song right, so they would be getting the backend royalties that way which don’t come to me because it’s a cover. I didn’t write the song, but I created that arrangement of it and I created that recording.
So both sides, like just a songwriter and everybody who’s covering my song, is yeah. Oh there’s tons of covers on Spotify like yeah, like there’s artists, who only have covers on Spotify. It’s just you just have to buy the license right. You can do it through district head and there’s a company called louder. You can do it through them. Boom cool has their service too, or you can use it. I don’t use to incur.
The reason for me is not because they’re not a good company, but because I release so much music that it was cost prohibitive. Like I like, I would have been paying what five thousand dollars a year just a tune core and it just didn’t make any sense, gachi so um, just to hone in on my process a little bit when it comes to district kid and how they kind of Obtained the rights for you so you’re saying once you submit a song, their algorithms, pretty much picks up on the fact that it’s a cover and they obtain it or do you submit and let them know that it’s a cover.
So when you, when you choose the option, they ask you district ritas is a cover and then you click. Yes, it’s a cover and then they ask you who the original songwriter is then sorry who the original artist is and then they go and obtain the license for you. So I like that better because it’s less work for me now I don’t have to use a third party to go, get a license. You can buy a license yourself.
You can just go to louder, comm and buy one but hey anything extra. They just handle the money. No, you do have to pay, so you have to pay. I think it’s a dollar a month to have the cover license, so it can’t add up if you’re going to keep it up there. It’s not bad. It’s twelve bucks a year. You know so well, then, for the service they’re providing like now, you have peace of mind right. You don’t have to worry about getting a license and worrying about all that.
I’d rather just pay the twelve bucks and not worry you’re sure, especially as an artist I mean primarily I’m already doing too much work. Um and that’s like one less thing for me to do. You know yeah all right, as you guys can see that consistency. First of all and foremost, is what I want you guys to focus on when it comes to his $ 5, a day, Facebook strategy. That’s so much better than just doing one week right and just going really hard on some Facebook Ads.
He did $ 5 a day that allows him to stay consistent and you have to do one dollar a day. It’s something just worth trying out over time and you have to do one dollar a day over 60 days or 90 days. Do whatever you can. So you can only collect the data over time within your budget, so you can get that information and learn how to make even more specific ads for yourself to utilize. But then, of course, a big part of his strategy, which is huge when it comes to the peace of mind that district 8 offered by making it so easy for him to leverage covers, because we all know how to do YouTube covers right.
A lot of people can make that happen quickly, but when it comes to covers on Spotify, I always got a lot of questions about it. Not it necessarily know how to answer that question, and I didn’t necessarily have time to figure it out or ask somebody. So not only is it dope, they they make it super easy, because a lot of artists need peace of mind. They don’t want to town a bit like focus on all this stuff when you’re, just trying to you know being Indian grind your way up into a better situation, but it’s also relatively inexpensive.
But Mary you’re going to mention that in his interview saying you know if he was using chunk or it would have been cost prohibitive for his particular strategy and with all that being said, a lot of people have been telling me for a minute. Your brain way. You should do a podcast, you should do a podcast and I’m strongly considering it in some form of fashion, and I decided that if it happens, it will definitely happen on distro kid.
I actually already have an account, and I’m filling my way through the system and with all of the good things I’ve heard about it when knowing so many people who are using it, I felt comfortable go ahead and get a discount code for you guys and offer It up to you at all for 7 % off your first year of membership with district kid. Now, if you already have district kid great on well and fine, I will actually love if you provide your commentary and experience with it in the description below.
But if you’re something you want to check out, then you can check it through the link in the description below to get that seven percent off district kid calm, /bi, p, / brand man, but other than that. As always, if you like, this article go hit the like button and you like, you, might as well share it and if you’re not subscribed, you know what to do. He dare subscribe. You
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