What is the future millionaires? Jessie unlock tier, the unlocked entrepreneur, coach and my goal with this blog is to help you unlock your ultimate lifestyle, so real, quick before we get into the meat of this article, if you guys are serious about you, know, becoming an influencer and making passive income from It be sure to check out the links in the description below, because it’s going to have a lot of information and valuable tools that you can use to get ahead so excuse the mess we just moved into our new place.
So it’s a little scattered. But let’s get into the three fundamentals: the three foundations that you really need to become a social-media influencer number one is a platform. Now what a platform is is basically, where do you want to start if you’re just getting started? Just think of one platform where you want to get started, this can be Facebook, it can be YouTube, it can be Instagram, but you have to have a platform to decide where you’re going to influence.
So, let’s say you’re getting started in YouTube now with YouTube. You’re. Obviously, going to be making articles you’re going to want to be somewhat comfortable on camera, because you know it gets easier, the more you do it now. If you want to go on Facebook and kind of build your influence there you’re a little more comfortable on Facebook. Facebook stope, it gives you options and you can actually either start a Facebook group.
You can do article if you want to do Facebook live if you’re down for the challenge. That’s pretty cool and they’re. Giving a lot of you know beef to it. So you can do lives or you can kind of go behind the scenes like a lot of people, are doing personal branding and actually making a lot of money just doing Facebook groups. They build a group, they post some content, they get people to check it out and they sprinkle affiliate links where they can actually start making some money.
So it really kind of comes down to your preference and Facebook gives you a lot of options. Now. Let’s say you want to tackle Instagram as a platform. Instagram is cool if you like, working with images and you’re down to either make your own images, you know, take cool photos set up cool settings. Take pictures of accessories, clothing, shopping brands more of that route. If you want to be that kind of influence, like a fashion, influencer or you’ve, been like a cooking like a chef, influencer or like that, would be dope for Instagram.
However, you’re not super limited to making your own content, you can also basically be a curation page where, let’s say you like cars, you’re really into cars, you can look at cars all day. You know lots about cars right. You can make either a luxury. You know cars page, you could make it old-school cars page like hot rods and old motorbikes, and maybe old cars and vehicles that they used to use in old school movies like that could be a niche you know, but these are just options that you can do With Instagram, so Instagram gives you a lot of options as well.
You can either create your own content or you can pull together a page of similar themed content now. The second thing you want to have is a topic in our niche. I’ve heard it said niche. It just kind of depends on on how you want to say it doesn’t really matter, but having this is going to be super crucial, because it’s what you talked about so, for example, you want to start thinking in ways of like what are your hobbies.
What are hobbies that you have that other people have like that is more of like a broad thing, that you know that people like and there’s a few ways that I can give you on finding this niche, so that you know it’s a it’s. It’s a popular ish niche. Now, let’s take a look at health and fitness. When you look at health and fitness, it’s a really broad topic right, but when you get down to it you know it could even go into like fitness and nutrition is kind of the crossroads.
Then you go into fitness and there’s all kinds of different Fitness right. There’s p90x there’s lifting there’s running. There’s you know, triathlons, there’s marathons, there’s yoga, there’s all kinds of different topics right: those are all niches, so maybe you’re a gamer bu. You know – and these are the experiences that I know – maybe you’re a gamer – maybe you’re a lyft – or maybe you like meditation, maybe you’re – into tarot card reading.
You know just start thinking about the things that you do and the stuff that you read up on the stuff that interests you in that you find yourself going back to again and again. Another way to find a good niche is actually what I call the the magazine test and a way to find a good niche and one that’s actually profitable, is by looking and seeing if there’s already a magazine out on it on that topic, and one way to Do this is actually through Amazon.
Amazon is like the they’re, just the biggest store on the planet. Basically, and if you go on the the books segment, there’s an area for magazines and they you – you will see all kinds of magazines that not even Barnes and Noble has but what’s important to know is that if there’s a magazine on it, that means there is Enough demand to make that magazine, otherwise it wouldn’t waste the time or the energy to make it happen.
So if there’s a magazine on the chances, are it’s popular enough to make a magazine on now the next way and like more like the last way of finding a good niche that I’ll recommend in this article for today is actually going on Facebook. So if you’re probably already spending time on Facebook chances, are you know about Facebook groups? Now, if you go into the search bar and you search whatever your niche may be, and let’s say it’s tarot card reading, you’re going to find groups on it and you want to make sure that there’s at least at the minimum, like 5,000 people in multiple groups, If there’s only like one group and there’s a few hundred people, it’s probably going to be an uphill battle.
If you choose that as a niche now, if you find something more popular, you know like something I looked into when I was doing affiliate marketing was juicing. I noticed that there were a few different juicing groups and detox groups, so I knew that that was something that would be worth my time and energy pursuing. So whatever your niche is just look in the the search bar and start looking at groups just join the most popular one, so you can kind of see.
Obviously that’s going to be where you’ll find the most engaged people. So it’s worth checking out and seeing what kind of conversations they’re having what problems they’re having what kind of things are talking about? Maybe there’s news. There’s updates and you’ll find out what people are talking about in that niche, and it’s going to it’s going to give you an advantage, but you just right now. You just want to see that it’s popular there’s people talking about it and that there’s interest so that wraps up fundamental foundation number two so guys once you have your platform and once you have your niche, it’s time to figure out the content, that’s right! Content is number three, so with number three being content, you guys already know that content is king content.
Basically, is the deciding factor on whether or not you move up you move down or you stay neutral. So, if you’re coming into this new, unfortunately it’s not as easy as just planting your flag and saying you’re the expert right you’re going to want to have some stuff. That really proves, without a shadow of a doubt, that you know what you’re talking about, and this can be done in article. It can be done in pictures, infographics, podcasts, really any form of media that you decide you’re comfortable with and the more you put out.
The more of an expert you become not just to other people, but really to yourself. You know you get better at talking about that thing. You become more confident talking about that thing and, as you become more of an expert, your content gets better. The way you talk and portray yourself in and speak and your voice gets better over time and that’s kind of the the best compounding effect is because you might feel a little.
You know not so confident at first but the more you do this like it just builds and it becomes really really cool because then people believe you people believe that you’re an expert, because you get confident about what you’re talking about and by staying in your lane. You really show that you’re an expert and you to others when they come across your content, that you are the expert in that field.
So one is the perk that you become the expert you’re seen as the expert now. The second thing, the second like perk, is you’re. Just it’s seen that you’re active in the field. You know a lot of people get hesitant to buy books when they’re a little older, because you’re afraid the content doesn’t really hold up anymore. So, especially with things like social media and things online, the game is always changing.
The game is always growing right. Things are shifting constantly so a book like, let’s say in social media marketing that came out in like 2008 you’re going to be super, hesitant to believe the content, because it’s so old. So if you’re like going off the content that you made two years ago three years ago, it’s stale you know, so you want to make sure that you’re pumping out active content, because people are like alright.
This guy’s always posting content, he’s freshening the game. He knows what he’s talking about he’s always posting like the most up-to-date content and they’re more likely to believe you because you’re on top of it you’re like you, have your finger on the pulse and you’re like alright. I know exactly what’s going on and then they come to you because they start to trust you and they go okay, it’s easier for me to get my knowledge from this guy, because he’s constantly he’s been right before and he’s constantly providing me the most up-to-date content.
I don’t have to go to this site. I don’t have to go to this person. I can just go to this person because they’re the expert, and they know exactly what’s going on so the last perk of creating relevant content – is that it builds your audience and it really gives people more of a chance to find you. We we’d all love to have like that. One homerun piece that just knocks it out of the park and all of a sudden everybody knows our name and everyone.
We want to work with knows about us and all of our customers instantly want to buy from us right, but that’s just not how it works. You know it really does take shots. It’s like that. That wing risk that Wayne Gretzky quote where he mentions, like you, miss 100 % of the shots you don’t take. You know the way I like to consider putting out content is pretty much like like hooks. You know like like you when you’re fishing and you have hooks in the water and like if you only have one article, if you only have one piece of content, if you only do one picture, that’s like having one hook in the ocean, so with that analogy, In mind, do you want to have one hook in the ocean, or do you want to have hundreds of hooks in the ocean and really care and tea that you’re bringing home a fish like that? It’s it’s really that simple! The analogy is just that clear and by posting content on the regular and becoming someone who’s active in the community, it really builds all three of those.
So you know people see you as an expert. They know that you have your finger on the pulse, that you’re active and three. You just have so many hooks in the water that people are bound to see your content and that you’re getting better all the time. So my question for you guys in the comments section below, is what niche are you going into and what platform are your going to be using, go ahead and comment in the section below and let’s have a conversation? If you have any questions, I would love to bounce ideas back and forth.
Now, hopefully, you guys got some value out of this article, if you’re looking for a course check the description, the links below I’m recommending Ryan Hill jurist influenced a revolution course because he straight gets from A to Z on what it takes to start a personal brand And actually monetize it and start making some passive income. He gives you everything whether it’s email swipes a sales script, exactly how to do a webinar exactly how to make a product.
It’s insane value, and I can’t recommend it any more than I already have. So, if that’s something that you guys are interested in, go ahead and click the link below, so you guys got some value from this article be sure to subscribe. Smash that, like button, if you’re already subscribed – and I appreciate it guys always remember the goal – is progress, not perfection so make sure to keep taking action, and I will see you guys on the next one.
This is Jesse unlocks signing off bye. You
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This is sheri bell revolt. Thank you so much for joining me for this episode of step up the article interview program in which I interviewed smart people making smart moves and their businesses so that we can learn their tips and tools and move our businesses forward as well. I guess this week, Carrie Snowden the professional marketer and blogger here in the salt lake city area and before we get to carries interview in which he gives us some great blogging tips.
I just wanted to do a shout-out for his website. Business. Blogger tips come in which he shares lots of information about blogging, including an excellent resource list. I also wanted to make sure that you knew that he had a itunes, podcast called business bloggers tips and there are at least fifty podcasts that you can listen to again. Specific to blogging so right now, let’s hear from Carrie Snowden and get his tips on adding blogging to our small businesses.
So we can move our businesses forward, hi Carrie thanks so much for joining me on this episode of step up. My pleasure sherry glad to be here. Thank you. I love talking to you so today we’re going to talk about blogging, and I know that you have a service that provides content for people who are interested in blogging and perhaps don’t want to start out doing it. Why don’t you give us a little background on list 5 and then we’ll go from there? We work with franchise groups to build out basically a blog for each of their sites, and then we provide regular customized content into each of those blogs.
So, quite literally, we can provide an unlimited number of customized unique blogs for a wide range of you know: distributors or sales people, or even you know, brick and mortar kind of shops all around, and our our key really is in being able to provide compliant content. That is completely unique for each site and just explain to people who are new to blogging. What does compliance you know compliant has to do with with corporate rules and sometimes even government rules and regulations, and that is saying things that are not only appropriate but legal.
So compliance has to do with either you know matching corporate rate rules and regulations or government rules and regulations, and that’s a big problem for a lot of franchise groups in particular that are worried about their brand and worried about what some of their bloggers out there Might be saying about their products right, okay, great! So let me just jump right in um. Why should people be blogging primarily because it becomes a very strong voice in in two primary areas of marketing? One is web based marketing, so marketing to the search engines and getting your content out in the search engines and another is that you know.
Lately. It’s been very important for companies to connect with their consumers. They’re cut their customers in a very personalized kind of way and a blog allows that to happen as well, so you’re, you’re kind of killing two birds with one stone, you’re you’re, appealing to the search engines in possibly the best way that you can, when you’re, providing Regular content on your blog you’re, giving search engines what they need, and that is content to delivery.
People who are searching for your keywords, so blogging is a great way to get your SEO out of the way and connect with your customers. Okay. So, let’s just talk briefly about keywords, then, if you had three tips for bloggers, keywords would definitely be one of the tips. Then yeah, that’s a that’s actually, a pretty huge one. The important thing about using a blog for marketing is to maintain relevancy.
So you know you don’t want your blog to meander through lots of different topics. You really want to focus on a specific topic, and usually that is your company or your products or the value or in benefits that they provide to your customers. So using kind of those three building blocks company products value, there’s a million one things that you can write about and you’re staying on topic. Basically, so it makes it easier to gather an audience because people are flocking to some content that they like to read and then you’re also looking at being able to maintain some search engine kind of rank based on those keywords to so consistency, there is important.
Okay, so before even writing that first blog post, what are things that a company needs to think about? What do they need to know about their own product or service or what they’re trying to do? But what do they need to know about their prospects or their target market? So you’ve got two questions in there. One is what do I need to know about my topic and then the other is. What do I need to know about the people who are going to read about that right? And this is where a lot of people kind of get hung up on blogging.
You’ll find a lot of people say, I’m just not ready to start, because I don’t know everything that I need to know and that’s not necessarily true. You’ll find that blogging becomes an experience where you can actually learn a lot more about your own products, and you start to meet an audience that you may not know you ever had. So I would say to start with it’s important to know your elevator pitch.
What is it that you’re talking about, and can you can you describe that in just a few sentences? You know an elevator pitch is, is the idea of if we both get on an elevator at the first floor and you’re getting off on the second floor, can I describe to you what my company does in that amount of time and you walk away understanding what We’ve got if you can, if you have your elevator pitch kind of worked out, that can be the basis for starting a quite wonderful blog because now you’re starting to share that story with your customers and you go out now.
Let’s talk about the audience side to just for a minute I want to when I start a blog I’ll have an audience in mind, and anyone that has a small business should have at least in a segment of their audience in mind. But I don’t – I don’t really know my entire audience this product that I have may appeal to someone that I haven’t even considered yet, hopefully that’s the case as an entrepreneur. We’re experimenting with ideas and products and getting them out there in a way that maybe attracts more people than we thought we could so split.
But it is important to start with an audience that you think is going to apply. You know I i’m not going to start talking about swimsuits to people who ride horses, for instance, so you can at least kind of start in in an area. But it’s not important to refine that audience down to the finest segment, because, when you’re blogging you’re appealing to a pretty wide range of people. I kind of think of this in terms of what I like to call the considered purchase cycle and blogging is a great way to generate interest at a very early stage of a considered, purchase and and along that considered purchase that the closer somebody gets to buying Your product, the more specific the information they’re going to need.
Okay and that’s when you get into personalized contact or delivering spec sheets or data sheets about your product. We’re talking early on we’re talking almost the same kind of information that you would see in a in a television commercial, so very broad, very emotional, based information about your product. Getting people excited about it, sharing some benefits and features and getting people interested in asking questions about those, and then you can refine it from there.
But what do you need to know about your product start with your elevator pitch and kind of work with that? And just be very general about the kind of information and consider that you’re going to a very general audience and the people who are really interested will start to refine as they go down that considered purchase cycle. Okay, um. This might be a strange question totally off base, but I was actually listening to a guy sort of teach at blogging class and he said never embed links that can take someone away from your you’re making or your website and take it to someone else.
I know that you can have when you’re liking, WordPress and you’re adding a link. You can have it open into an in page so that they they don’t lose you but sure. I know the new, your information. You do talk about linking a lot so give us your tip specific to lady. Should they do it specific to linking, should they do it, and the answer is yes and – and I have a very different opinion about linking – and it all has to do with what search engines are really looking for and what people who use search engines are looking For so let’s, let’s take Google, for example, Google delivers a product and that product is information that is relevant to your search term.
When you get to the site that you found through google, google wants that site to be as informational as possible. They also want that site to be very connected and think about connections being even social connections. The person you want to meet is the person who knows everyone, because now you become part of that culture and you can meet everyone through that. One link. Think of your website. In the same way, when I provide links to other relevant sites through my own site, I essentially become a hub to that community and Google will recognize my hub position in that community and will link to me more often because they know people would get to those Other sites through me and I can become most relevant by linking to other sites from mine, so in other words, Google will say of all of these people that I can introduce you to.
I want to introduce you to the one who knows the most people and those people then become. Are the links essentially to your website. So, linking out from your website is a great idea when you, when you want to establish yourself, is that central hub? Okay and how do you get links back? How do you get links back and that’s that’s a tricky one, because you know there’s link farming and there’s there’s these call groups that will literally spend all day calling people just ask for a link back.
There are the linkbacks that you get, are kind of graded and linked back from a very relevant site are very highly ranked links back from just junk sites out there are ranked fairly very low, and the problem is, if you have a lot of those low ranks, It won’t help you a lot in some cases. It can hurt you if you have lots of links from a topic that you’re not discussing. Google might think that you are selling horses instead of bathing suits, so you want to be real careful about the kind of links you’re getting back so how to get those links.
There are a number of ways using a blog in particular, is a great way to get links back to your home site. So you want to be linking to your home site from your blog, and there are a few strategies for doing that. Building a blog externals to your site is one not necessarily the best strategy. The other best way to get links is to get engaged with your community. So if you happen to be a saddle, salesman go out and engage with other people who are selling saddles discussing, saddles, making saddles talk to those people, make comments on their blogs and comments.
Usually contain a link back to your site, so the more engaged you are with your community, the more links you can get back and those are good, solid, relevant links, really quick. Another great way to get links in a very important way to get links is to use press relations every time your company or your entrepreneurial venture does something that is newsworthy, create a press release about that event and send that out to the multitude of free press Sites out there and that becomes good, solid content coming back to you from from new sites and those are very highly regarded links back to your site.
So don’t forget, don’t forget the PR angle to that as well thats, a good reminder. So how do you find? Let’s say you want to find the five most influential blogs that are in your niche. Do you what we want your tip for doing that? Well, so all of this might start with a visit to the google keyword tool. Just do a google search for google keyword tool and you’ll find it. If I’m that tool, you can find the top 100 search terms that are related to a search term that you type in so FL I’ll.
Stick with the horse analogy and say all right: i’m selling saddles so i’ll enter saddle into the keyword, search tool and Google will give me the top 100 search terms that are related to that. So now I have a list of things that I can begin to. Search for and find other blogs that are using those same search terms, and that’s that’s how I would do it there’s a couple of easy ways to do this. I can run down to Barnes & Noble and grab a horse magazine and in that horse magazine are going to be hundreds of websites that I can visit.
Bloggers. People are selling other types of horse tack and I might visit those sites and just really get engaged with the community so finding it is just a matter of sticking to the search terms and really going after the relevant content that is out on the web. And let me throw one more thing in there when I do find those. I want to gauge those sites. If you can find out what those sites are ranked and now you can literally make a list of sites in order of priority with the highest ranked site.
Being your top priority to become engaged with and to get links from both of those important you, don’t you don’t want to just go out there and get links for the sake of links. The the links will be stronger and more beneficial to you. If you are engaged in those communities, so engaged means I’m making comments on their sites. I’m talking to people in a forum or I’m even developing a relationship with the owner of that other site, but specific to finding out how a page is ranked.
I know there’s a: is it a Google tool that you can use? You know, there’s a lot of plugins if you’re using Firefox for your browser, which I do there are a couple of PageRank plugins. So, every time I visit a site, the PageRank is displayed right at the bottom of the page. I can see it right off if you just go to your plugins for your browser and do a search for pagerank you’ll find dozens of them.
Most of them are using the same data, so that would be the first step is to install some type of browser plug-in that it shows page range. This problem have that do roam. Yeah chrome does have page rank okay, um, let’s see one of the other things that I noticed that you give a tip for 2. New bloggers is if they are a local business, how are they? How are they establishing a local presence versus you know just trying to attach themselves to the world right? So the idea there is that if I am a brick-and-mortar type shop, let’s say a hair salon, my clientele for a hair salon are going to be within 20 or 30 miles of my hair salon.
Most of the activity I’ll see is going to be within 10 or 15 miles of my of my brick and mortar shop. So it doesn’t make sense to me for me to market my shop to people who are in another state, for instance. So now we talk about localization and there are a couple of ways that you can optimize for localized search, optimization. One of them is to add your address to your blog content. So I might add the name of my state or the name of my city and especially here’s a tip, especially my zip code.
Adding your address to your blog posts will help you in the local search traffic rankings. I do a lot of keyword, modification or keyword. Optimization so if I have a keyword, is hair salon, I would put the name of my city in front of that because I know a lot of people search for that. If i’m looking for a hair salon, I might type the name of my city and then the words hair salon, because that’s where I’m looking, the other thing I might do is actually register my site on google maps.
Now there everybody – you actually hurt mine ring a few minutes ago, but we’ve all got iPhones and other types of mobile devices, and many of these now have GPS in them. So literally, when I do a search on my phone, Google knows where I’m searching from and they’re going to give me results, even if I don’t ask for them. They’ll try to give me results that are within 10 or 15 miles of where I’m standing.
So they know that that’s exactly where I want to find goods and services close to me so registering with Google Maps is another great way, but I would say primarily in terms of writing, and that’s really. My focus is on the writing side of this and creating organic search rank. Adding your address components to your blog and modifying your keywords with your location is one of the most important things you can do.
So how would you work in your address, though you just say, hey, be sure to visit us at at the end of your blog post or yeah yeah. There’s there’s a couple of ways you know and you can get pretty creative with it, but that would be the basic just throwing your contact information along the bottom and important to to maybe mix it up a little bit. Don’t just create a signature stamp and at that every time I would write the information differently as often as you can and and of course, modifying your keywords and also incorporating it into a sentence.
You might say if you’re looking for a hair salon in orem utah, come visit me at my name of shop. So you can incorporate your your city and state and even your zip code right into the content and that’s where it’s important. It’s a good idea to block it down at the bottom, but if you can work it into the content, that’s even more powerful! Okay and how important our comments? You know it becomes like this popularity thing.
People spend so much time writing a blog post and any this has been having to me I’ll write, a blog post and absolutely no one will comment on it, but they’ll say to me, via Facebook or via Twitter or via email, personal email. That was a great black buzzing, like my god, please put that juice over there. You know if that’s a tough one, it’s it’s tough to get people to engage because we’re all busy – and you know, we’ve got things to do, and it’s not always easy to just go and make some comments.
One of the ways you can help kind of prime the pump a little bit is to have a culture of people that you rely on to to get comments. Going so have some friends make some comments? Some might regard that a little bit as cheating. But if you work with a community of people that are that are kind of in it with you, you can generate a conversation and that’s really what you’re trying to do. The other thing is there.
There are a lot of ways to block or kind of restrict comments, and every small restriction you create is one more barrier to getting comments. So a lot of people put CAPTCHAs on their comment window so that I have to type in some strange yeah. You know word to get access to the blog, I’ll, probably avoid it. In fact, I myself I’ve even written comments, and you get to that point. You think I don’t have time or I’ve got to move on right.
So every little barrier you put in place means you’re going to get fewer and fewer comments. You’re. The first part of your question had to do with how important comments are and there’s there’s a kind of a yes and a note to that question comments can be very important because it’s kind of free content right. It’s it’s additional content that goes on your blog and the more content that you have and the more frequent that content is posted.
The more popular your blog will be in the search engines, so comments can be extremely valuable. They are not the end of the world, though there are lots of very popular blogs out there that do not allow comments, so you know that it becomes a moderation issue. In some cases you may not want to do that either. So comments can be extremely powerful, but they are not the end of the world. Okay. So to really look at the effectiveness of your blog or the traffic you’re.
Looking at what to line up Google Analytics or what are you using? I use google analytics it’s free. It’s tied right into Google, I mean as soon as I light as soon as I start up. My google account you know or push a blog into google analytics. Google knows who I am and they’re starting to analyze. My account it’s kind of a window into what google can see about my site and that’s important to me because I like to what Google is thinking right.
I I don’t get. I don’t have a lot of time, so I don’t study my google analytics for hours and hours and try to make modifications every day and that sort of thing there are some people who do and google it analytics will allow you to do that for a free, App, it does just about everything you could ever want. I pay attention to just a few basic things, though, really kind of three things: one is overall traffic.
How am I doing, and if you’re familiar with Google Analytics, you know it gives you a big long chart right up at the top and it shows your traffic, whether it’s going up or down, and you can usually see exactly where the weekends are or things like That so I pay attention to how many people are visiting my site. I also pay attention to where people are visiting from so I have some blogs that are local community blogs and it’s very interesting when I see traffic coming from outside of the state and then I have blogs that are more nationally oriented and it’s very interesting to See where you know which states are more heavily involved and what those aligned with the other thing I look at is what key search terms are bringing people to my site, and I think that’s probably the most important of them all is to understand what content is Bringing people to your site and that’s where you start to refine your search terms and refine your elevator pitch a little bit to match what people are looking for and if I could revisit that first point we made a few minutes ago when you first start, don’t Be afraid to just put a stake in the ground and get moving and pretty soon you’ll you’ll start reading your analytics and you’ll start getting feedback from people and you’ll see where you need to steer your company a little bit to to meet up with the largest Number of customers, or or to meet your goals whatever they are, so you have this blog.
How do you use it for your across-the-board branding like how are you connecting your blog to your social sites to your? If you have a static website? How do you personally recommend decline and to have this be an effective tool? That’s working for you, 24, 7. So a lot of things that you can do there, so I use wordpress wordpress is my favorite blogging software. It’s very easy to install and it’s very robust and is very popular.
The neat thing about wordpress also, is that there are thousands and thousands of plugins that extend the you know the versatility of my blog. Many of those plugins will automatically repost my content to Twitter and Facebook, for instance. So I have a few of those installed so that whenever I put a post up and I hit save it automatically reposts to the favourite places that I wanted to go so then I’ve got my facebook audience seeing my new posts, I’ve got my Twitter audience seeing My new post and I’m taking advantage of those social networks without wasting a lot of time.
Reposting and you know you could literally spend hours and hours taking care of a single blog post or with the right plugins. You can do it all in half an hour. This is some other social things that are important to do, dig and stumble upon are two of my favorite post sharing mechanisms and you’ll see some traffic come from those sites as well, so there you know. Obviously, there are a couple of neat places to repost your content.
There are also mechanisms that are kind of the old standbys, using email, for instance, to re-distribute a blog post, and let people know that i’m still active on a particular blog. So, there’s a lot of things you can do there, but primarily whenever I I use my blog is 10 of my home base. I go there first, that’s where I’m putting my content, so everybody has a home that they can come to that I’m managing and then from there.
I share links out to all the social networks to point people back to the block. Okay. How often do you repost a blog post link on twitter? So if i’m really trying to be active, I might do it four times through the day. If i’m really trying to generate some some activity, you know if it’s an event or something I might do. It may be a few more, but typically I’ll. Do it once or twice and then, if I really want to try to get some attention I’ll, do it three or four times and it all kind of depends on the audience as well? But you don’t want to redo the same one all the time you might want to add a new twist, and maybe even do some experimenting on what kind of headline is attracting the most people.
So typically you’ll add a question right. I’ve posted a new blog out there and I might ask a question as to whether you know what might be in my blog. You know: did you know that saddles are made of leather? No, of course you did, but you might be compelled to visit my website to learn why that’s important. You know as an example a bad one. Maybe I love you period. Ok, so we’ve talked pretty much about all the highlights that I wanted to get to you, because I know that you have you need to go soon.
So I don’t remember if I told you that I wanted you to come up with an assignment for both me and my viewers, an assignment. So what it be. One of the important things about blogging is frequency, especially when you’re dealing with with search engines, but also very important for your readership for your audience. In fact, you kind of caught me earlier today when we were discussing this interview.
You mentioned that one of my blogs didn’t have a post for quite a while now, and you kind of you taught me – and it’s got me thinking about that yeah, oh so frequency is, is probably one of the most important things you can do with a blog. When you start a blog, you really have to commit to doing something with it. Some form of activity at least once a week, if you’re a business blogger once a week is really the minimum.
If you really want to keep your audience attention twice a week, if you are a crazy, rockin news website, you know – and we all know of these there – you can post two or three times a day and, and that is great stuff, but at a minimum once One to two times per week – and that would be my tip verb tip / assignment – is to recommit to a frequency schedule that you can manage. You don’t want your blog to take over your life, but if you want your blog to work for your business, commit to at least once per week for your business blog so that the search engines recognize who you are and your audience doesn’t lose you okay and Should you mix that up, should it be a article blog once and or give you off all written content for yourself it so there’s there’s a yes to both of those.
Whenever I add article to my blog, it has to contain a written explanation. The search engines don’t care about article; they can see that article is there and they recognize that that’s important, but article is really for your reading audience to capture their attention and give them something to read. If you’re, not posting text content on your blog each week, the search engines won’t be finding you with the keyword, strength that you want them to.
So so I would say it’s always text and especially when you post a article, don’t forget to explain the article. It only takes two or three sentences to satisfy the requirement, but you always need to include some text. Okay, and you also offer people the option of listening to your blog posts. Do you record an audio version you make? I do. I have a podcast actually at business, blogger tips, com, and you know it’s it’s less frequent now, but for last year I did one per week and I recorded that using GarageBand here on my mac and there’s pc versions of that too, that you can use to Record your track, convert it to a podcast.
I use a blueberry press to post that up to my blog and yes, I give people the option to listen to my my blog as well, and the neat thing about that. Is there a lot of people that ride trains or bicycles, or you know, commuting to work and they don’t always have access to the internet, but they can download it to their phone, their ipod or whatever, and listen to your blog on the way? So it’s a great way for people to double up on their time on the way to and from somewhere and listen to you while they’re on the go.
Okay. So that’s that’s been a lot of fun yeah! I, like your site, I’ve visited it’s great um, so you’re, let’s just wrap this up by your three most important tips when it comes to blogging. What do you tell your clients from the Gecko these? You must do so it and that’s just going to be kind of a review of what we’ve already talked about. Most important is going to be frequency at least once per week of your business blogger, otherwise, you’re wasting your time to is really relevancy, maintaining focus on a handful of keywords, and I usually tell people to pick three keywords that we’re going to focus on and then To make another list of about 15 that are sort of peripheral keywords, so frequency keywords and localization is really big right now, especially if you’re a brick-and-mortar type shop, that services a region and if you’re in a region, use your city name and don’t be afraid to Use city names from a few other people around you too and I’ll add a fourth really quick and that is linking don’t be afraid to link to and from your competitors or other people’s sites, so that you will be seen as a hub to the community and Not just a dead end, okay and is one of the services that you provide is if someone has a blog and they just want you to look at and tell them what they’re not doing perhaps most effectively.
Is that something that you do you know it’s something I do kind of as a friend? So if anybody has some questions about blogging, I’d be happy to answer them. A lot of the advice that I would give can be found on my podcast site, which is business, bloggers, tips com, so there’s some great information up there or send me an email through that site as well. I’d be happy to answer some questions. Okay, thank you.
Carry this is your bubbles. Thank you so much for joining me. You know what there’s a lot of fun and good to see you again.
Thank you for taking the time out to talk well, thank you for having me here. How are you I’m fine, good, good, good, okay, so Carla? I think the first thing for us to talk about is a typical day in your role. So what would a typical day look like for you? What are the kind of responsibilities that you’re doing on a day to day basis, yeah so so, via in the guiding to what I do are usually on on daily basis? There are a lot of may be passed and priorities that I should look into.
So I try to maybe divide the FASTA to different days or we even mix the reason. Why is because I look into a different market globally, so, starting off, like I develop individual plans with the county managers for each country or region that they take care of, and then I have also evaluates the market trends and provides the appropriate support to product development With you and of course I do provide some training and maybe guidance to the team so to also overcome some development issues.
Let’s say we do some weekly meetings or monthly meetings to discuss what challenges each market is facing in every county or region, and we try to find solutions for that as well together, I also so I’m just going to answer what you’re saying is that I’m you Actually go in with a tailored approach for each market so for the different country managers. You have to tailor it to the clientele there are in that country.
Yes, okay, so there’s a lot of work going in. Yes, of course, yeah! So that’s why we need to also always work together. It was you know everything when you, when you try to over look to a global market, you need to listen and understand every individual market. You know how you can approach it. You know because every market has different tradition, difference the culture different, try, a type of marketing tools, approach, etc.
So we need to always communicate together as a thing. So it’s a real Tyler, the pro yeah. It is in addition to that. I analyze the business strategies and develop improvement plans, so I can also provide the right support for the you know: the growth of the business. So we also, of course, when I gather all the information and the challenges or issues. So I also try to coordinate that with a management team to maintain as well the quality of service that we provide for every individual market and to maintain, of course, the budgets that we need to allocate for those countries.
So it’s about maintaining the consistency as yes correct. If we look at the technology side as well, I need today is also the IT department in order to maybe inform them about the latest technology that we need to provide for our their clients different. They also in every market. If you look at Asia, they they may be discussed about copy trading or even mena or a Latin America, so every individual market also is they need for certain technical tools.
So we need to always communicate with our IT department in order to provide the most innovative tools and products for our clients Wow. So that’s actually quite a huge scope of activity that you’ve got to cover. And what do you feel? That’s the most important thing for your team to focus on and what are your priorities to offer you anyway? What do you feel your priorities towards the traders? I believe there are a lot of maybe key points that I try to communicate.
It with my team, in order to provide the best service that we can, because at the end of the day we are the online financial trading company. So in that matter you are not offering a tangible product. So, therefore, you need to focus on the service that you provide to clients or traders. So the one of the maybe key services that we need to focus on is education is education, so in cooperation, of course, the marketing department we try to see.
Maybe each market also individually, what type of webinars they would look into educational webinars course. Also, we try to be offline as well, so we target different markets by going on on the ground being they’re present as well and provide them the educational seminars that they might require. So we have a lot of, for example, beginners traders that they need to understand. More that is about you, know the risk of this market of this industry before they get into that market.
So we try to provide them the most information possible for them to make the right decision in order to see whether it suits them or not. That’s for the education part. Now we talk about services. We need also to maintain the quality of communication with our traders. We need to understand the needs and requirements for them in order to provide the best service for those daters and then again, we look also for each market individually.
We do not provide the same service for all markets, because every market, as I said before, as a way a different way of approach, the first thing than your presence as well on. If you look at the technology part as well, so you need to be present on social media and therefore we have to look into how we present our services by providing the right information to our clients from the business development side.
We are active of social media, so traders all over the world can understand what signals vision is also can also get close in communication with the Wrights business development, whether he’s the county manager, the salesperson or the customer support. So we try to understand the need for each market and be there as well active on social media. I mean, if you want to reach the global markets, you need to be present there, so they need to see with who they’re dealing with.
So it’s really important to be active on social media. What images you are giving or representing the company and do you think it’s important that they have that accessibility as well to the company? So it’s more about the transparency, so people always kind of be in contact. Should they have communications more about it for immediate communication? Yes, they do nice. So that’s a that’s, a very kind of comprehensive approach that you have so Carla.
What I’m hearing is that a lot of emphasis is put on education and making sure the traders know what they’re doing so. What do you feel are the current needs of the traders and how do you make sure that your team caters to that? Okay? If we look at different type of traders, say, for example, we start off with the beginners or the guys that they want to learn more about ratings. They’ve heard they tried for some times and they want to learn more yeah.
So what my team does, or maybe the needs for the trader to start learning more about trading – is to walk them through basically the platform you do to understand more how to place a trade. What are there is that also they might encounter. They can also ask. Maybe about different type of technology on the platform that, if you could say like leverage, margin, etc, so those guys are there to help them walk them through from A to Z, then the trader obviously need to understand also the cost, so they do ask sometimes, if We’re talking also about advanced traders, they come and they look for.
What are the cost for the spreads? You know what’s the leverage that they can be entitled for now with the Asthma, so they need to understand how they can be converted to professional clients or not yeah. If they are details, what leverage their they get. So the team is to explain to them and maybe to walk them through the whole registration process. So every trader has its different needs and we make sure that every trader will find the right tool and services that they they would be looking for mm-hmm.
And what about tick well as a whole with regards the condition, so the spreads the leverage, the margin requirements, how does tickle to a plethora of clients with their conditions? Nowadays, I mean there is a lot of competition in the market and the competition market requires to be maybe the the broker that you should be getting or maybe offering the best lower spread, offering the leverage that the trader will look into it.
Also, the regulations, a lot of clients they would come and ask where are deregulated if it’s an FCA company or broker or if it’s a officer a license as well so check, may try it’s best to provide the most innovated products as well. So the more variety of products, the better for the traders to have more options in order to see how they can or maybe which products to look into and trade. They tried as well to have the best execution with this competition.
You need to always offer the best execution as well, in addition to the spreads of the low-cost of spread and the leverage that they would be looking into so and not to mention at the segregated accounts that the clients would feel more safe once they found their Money in order to place some trade, so those may be points tick – may try to focus on in order to be competitive in the market. So it’s kind of the fundamental things that you’re addressing in that case, so the the conditions that will allow them to excel and also the putting in place the procedures that will allow them to feel safe while they’re trading, bringing all the bases very good, very good.
So, with regards to the team that you’re the you monetarily work with directly, how is the team organized and how do you could you also talk us through the process of onboarding, a client yeah, so we have different. My actually team is consist of different departments. The reason why I have different departments is to try also to give like a customized service for every individual may be type of clients, so we have, for example, the activation department.
If you have partnership departments – and we have County managers and customer support yeah and not to mention also the technical analyst guys as well – that they provide educational, webinars and seminars to the traders, so once the client gets one boarded, we have an activation team that would Help the client to be to go through the registration process, starting from filling the form online, sending the KYC documents that I documents for the everyday market gets approved and then they’re ready to start just free traders to understand kyc what does kyc meaning.
It means that the doctor, the right documents for know your client, basically abbreviation of know your clients at the right documents for every trader in order for them to get approval so once they get the approval they get their account activated. So they need to be. You know approved from the compliance point of view. They have a distasteful registration form to help. You provide the right information about their profile, then the documents and then once the documents are correctly submitted, then that counts as a right to be approved.
And after that, that’s a there will be they did to funded his account and start writing nice. Okay, yes, regarding to the other departments, so we have also partnership departments with the partnership department focuses on maybe retailer search, think the idea or maybe partners. So the partners, usually they look into providing clients or maybe refer to friends or they would like to introduce business, but it’s they can either trade as well or maybe just focusing on and growing their businesses yeah.
So those guys that are they have some connections and it would like maybe to introduce them to tickles, so they are called partners or IDs introducing brokers, so those guys and a partnership Department. They make sure that every IDs that, despite that providing the rights, also information for the clients before they get embroidered, they also get some rewards from Dickman once they introduce their clients at say this to us.
You do and the track is dependent also they ensure that the ideas they get may be the right material, so they can ask in there from their side to provide it to their clients right. Okay, we have also the county managers, so county managers are mainly focusing on every individual market they’re assigned to allocate the to yeah, so they do the business development for that market. They study the market, they see what are their eyes approach for stickmen to guess in that markets expand the business there yeah, so they do analyze.
They look at the competition there. What are the right to products, services and marketing budget that we need get for that market and they come forward, so we came together, maybe build that business in the countries or regional they’re taking care of Wow. Okay, you try to always provide, and maybe listen through. Also, the traders, what exactly they need. I mean we try to provide what the client is asking for.
Yeah, I mean there’s no point of just focusing on certain things that the trader would never take into consideration while his focus is somewhere else. So you need to have a very efficient communication with your traders, especially if they’re advanced experienced traders, so they are the best people to hear feedback from in order to provide your onion improve to always services to the client and social media gives you those open blogs Of communication, yes, we do forth and through laxity yeah and I’m guessing that tool must trigger down into your team, so you’re encouraging your team to actually use social media to engage with their clients, to possibly open up more markets and to be a gamification blog yeah.
My team they’re quite active on social media. They try to always the present right image for each individual. We have also some information may be posted about the profits, the volume, the trading volume of the company every now and then because it’s been important for the traders who maybe to compare to compare signal with other brokers as well. So he can make the right. The decision where he would like to maybe invest response nice.
So could you tell me a little bit more about your team, so we’ve been talking about the tools that you’re using to engage with your clients. But how specifically do you organize your team and how do you structure the team and was the onboarding process like so when it’s someone first comes to a member of your team, all the way through to when they’re actually trading with you as a client. So my team consists of different departments.
The reason why we have divided different departments into different tasks: educator needs of each group by the clients. So, for example, we have the activation department. They are the first, the department that will be in contact with the client so that what the client wants. This shows interest of opening an account with us or they’re registering with a company. They get in contact with him and they try to accommodate his needs from a to Zed, so starting off from the registration form and then later to submit his documents as well.
So they walk. Will they walk the client through the whole process until he gets approved and he’s ready to open the account to find the right account as well for him, because we have different types of accounts, so he would be in contact with that account manager in order to Give him the right information to make his decision, which type of accounts and whether the client is approved, so he can start saving on the phone.
Okay, the other department would be. We have another Department called apart. So in the partnership Department, it is the partnership Department. They take care of all our partners and ideal, so we do also have a department that calls county managers Department, those County manager. They get involved more into developed business in every individual market right, so they look into, for example, Asia.
They look into Africa, Latin America. Maybe MENA region, so they try to study the market analyze, what the market needs and then they communicated together. I mean we communicated together, so we can see what are the right approach in order to expand the business in each individual country. Wow. Okay. Well, I think that’s we’ve covered quite a lot today and that’s probably all we’ve got time for so I’d like to thank Carla for coming to talk to us today.
It’s been a wonderful day and you’ll be hearing for some more of the tin wall team. Very very soon have a nice day bye,
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What’s up money geeks, mr v, here welcome to another article guys so in today’s article we’re going to be looking at something new, something exciting we’re going to be looking at stock lending program that might sound crazy to you. You’re, probably thinking like mr v, okay, we’ve talked about different ways of making money, uh or generating income here on the blog talk about side, hustle talk about investing in the stock markets, talking about investing in dividend, stocks that pay you monthly or quarterly dividends, um.
All those are ways of making some extra money, but there’s another way that I just kind of stumble on it. Um and – and this is specific for weibo. So if you have the weibo app and you have stocks and weibo that you have bought and holding long term, this applies to you um. This is specifically for you. I don’t know if the other brokers do have this particular program, i’m going to do some research, but as of right now I haven’t done any research yet so um.
The program again is called the stock lending program. So basically, if you own stocks, so you’re holding for long term, let’s say one year: two year, three years, those stocks, you can actually lend them out and actually make money and make either monthly uh income from lending your stocks out. So the way it works is, you would give out your stocks and then they would calculate your monthly income based on the price of this stock based on the quantity of the stocks and then the interest rate.
And then that’s how much you’re going to be getting paid. So, let’s jump into the app and actually walk through it and read. Some of the uh frequently asked questions and just understand it. So if it’s something that you wan na you wan na really um get into so let’s open up weibo here so once you get into weibo, what you want to go is under the app. If you go to more and then scroll down, you would see where it says: um stock lending program.
So if you click on stock lending program, so basically um. This program is open to anybody that has a weibo account that has stocks that they’ve paid for fully and by paying for fully means. If you have a cash account, when you buy a stock you’ve paid for that stock fully, so you own the stock and then, if you’re keeping it you can actually um. Just you know loan out that stock and make money. So let’s read through this so again you start to say: stock lending income program, um earn extra income from fully paid stocks in your account guys again like I said this is specifically for weibo, so it says so, hey again, i’m reading directly from weibo.
Com. So what is the stock lending program says? The stock lending income program provides you with the opportunity to earn extra income on fully paid stocks held in your account by allowing weibo to borrow certain stocks, keyword certain stocks, so it means they’re, not borrowing every stock. So, even if you have certain stocks, they’re, probably like nope, that stock is not good enough for us to borrow it.
While your shares are on loan, you will be paid an income that is accrued daily and accredited to and credited to your account on a monthly basis, which is interesting so um here. If you look at the image here, uh weeble would borrow stocks from you, lend it out to somebody that person would pay them interest and then they’ll. Take that interest, take their cut and then give you a share of it. So that’s just pretty much the way it works, so weibo is acting as kind of like a third party here, lending out your stock.
So before we actually jump into the details, guys if you’re new to the blog, we’ll talk about how to earn money, how to save money and how to invest and build wealth. So if that’s something that really interests you go ahead and hit that subscribe button and the notification bell, so you don’t miss out on new content, so um, my understanding of this and which we wouldn’t really explain here, is um how those stocks are actually being used.
So when you say you lend out your stocks, my interpretation is that they take those stocks and use those as collateral for somebody to either borrow money or use them, maybe in a margin account or something I i’m thinking that is used as collateral. That is my interpretation, so if you have, let’s say, have ten thousand dollars of this is some stock in your account and they borrow that those stocks and then they give it to somebody that person can say.
Hey look at this. I have ten thousand dollars in these stocks, so give me money, I can use it. Maybe they can use it to trade or whatever again, that’s just my interpretation. Weibo doesn’t really explain how the stocks are being used here so um. So, let’s look at some of the benefits of uh the stock lending income program for on weibo, so um number one again: it’s extra income for you! So uh! You would immediately begin earning income on any shares that are lent out, which is awesome.
Earnings are accrued on a daily basis, um, but they’re paid monthly, um, so yeah that is fully collectorized, so um. When the lending transactions takes place, our clearing firm will hold the collateral for you to secure the amount um of the loan, so which is awesome. It looks like they’re not messing around here and then there’s no restriction. Um. You can participate in this program, regardless of your account type the amount of equity in your account.
So when you say account types either: if it’s a margin account or it’s a cash account, you can participate um equity in your account. So if you have 10, 15 20, 30, 40 50, you can totally participate. So there’s no restriction, which is great. So there’s no limitation, I like that and then easy and automated. So you don’t really have to do any manual work once you sign up for the program. They’ll just scoop right in take the stocks loan them out and you pay your interest.
So now i’m pretty sure you guys have all the questions that I did ask myself when I just started about it. So how do they calculate the income? So let’s read it right here so um. If we look at the example here, let’s see the income the way it’s calculated is uh number of shares times the price of the stock times the interest and then divide up by 360.. That’s how you get it again number of shares time the price of the stock um times the percentage divided by 360 would give you the the amount of interest that you would get paid, which is awesome, um and then next question here.
Can I sell my stocks if they were loan out, which is a question that I was asking myself too. So, let’s look at the answer. There are no trading restrictions on stocks that are lent out. You can sell your stocks at any time, just as you would if they were, if they weren’t on loan, which is awesome. However, selling of stocks on loan will terminate the loan, which is fine. So let’s say you bought ten thousand dollars worth of um less stock.
Xyz and the price went up to uh, fifteen thousand or twenty thousand, and you had loaned out the stocks and it went up. Let’s say, went up to twenty thousand and you wan na, sell it and take that profit. You can just go into your account and hit sell without having to tell them like hey. I need my stocks back, so I can sell them. You can just sell them and that’s it. But at that point, when you sell it, they’ll terminate your loan and then they’ll pay you, whatever interest, had a proof entirely with using it at the end of the month and you move on, which is awesome so now um.
How can I view my stocks that were loaned and checked my income? So let’s check um number one. It says any stock on loan will be visible in your account on the position page with a loan notification. So they’ll have a designation of loan to which it tells you that stone is that that stock is actually loaned out, which is awesome. The details of your security on loan will be reflected on the related position detail page okay, which is good um.
Additionally, you will be send trick confirmation on lending activities conducted in your account, that’s sweet, so when they do any um um, you know learning activities. You get some sort of confirmation to. Let you know what’s going on um and last but not least, can I receive dividends from stocks uh which were loaned? Okay. Let’s see that’s a very interesting question, because if you are missing out on dividends and that’s an issue, so let’s see uh cash distribution paid on securities on loan in the stock lending income program will be credited to your weibo account in the form of the cash.
In real payment, okay, so you still get payment, but not just like dividends. Uh receipt of cash in real payments may have different tax, uh, taxable uh consequences than receipt of actual dividends from the issuer, so you still get paid. But there is some nuances when it comes to your taxes, so um there, you go guys uh. If just reading at these questions and looking at the benefits of this, I think this is a.
This is a program that’s going to change the way people invest, because if i, if i’m investing for long term, I don’t plan on selling my stocks for two three, four, five, six, seven, eight nine ten years um and the stocks are growing. I’m getting my dividends as I would expect them um and i’m getting growth and then i’m getting extra income for lending out those stocks. I think it’s a fabulous program.
Um, i’m definitely going to give it a shot. I’m going to do it and do a article. A before and after maybe do a one month um and see how I did how much income I made and then i’ll do another article and post it out here for you guys. So if you um want to definitely try this um, i’m going to put a link to uh the weibo app in the description below um. Definitely um just for transparency, i’m an affiliate with weibo.
So if you click that link, you get two stocks, not one. Two stocks free um in your account for just signing up and depositing a hundred dollars to get you started um and so definitely take advantage of that and also check out the stock lending program. Do you think hey, mr v? This is crazy. I’m not sure if my stocks are going to be secure or do you think whoa this is double dipping. Not only am I buying my stocks and getting that growth and getting dividends, but yet i’m making interest on my stocks.
So that’s like triple dipping so growth dividends and and interest wow, i’m loving it. So let me know what you guys think about this program, guys um. I think it’s a fabulous program like I said I haven’t tried it actually, but i’m going to sign up and try it and see how it works. So um yeah again just a reminder: um link to weibo in the description below. If you sign up you get two stacks, not one again guys two um to get you started.
So that’s it for this article uh. If you have any questions, definitely don’t hesitate to reach out and just let me know and also don’t hesitate to drop your comments below and just tell me what you think about this program and, as always, guys stay motivated. You
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Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!
I also do reputation management online for businesses and my business is muffets comm and I specialize in pet businesses. Hence the mutt buds. Here’s some information where you can find me online today we’re going to be talking about Google, my business, Google, my business is a core component of local SEO, so the first thing is really quickly.
What’s local SEO SEO search engine optimization getting found online local SEO is when you’re targeting a specific geographic location. So, for instance, this here is my little girl Margie. She often grabs my phone and searches for dog, treats near me, she’s, not looking for dog treats in New York or in Texas or in Florida. She wants some really close, because she knows that she’s going to have to walk there and get those she’s not going to be able to get on a plane or get in my car.
I’m not going to give her the car key she’s going to be really close. So that’s local SEO, if you do targeting a specific geographic location. One thing is to remember: 71 percent of customers look to confirm the address online before actually going to a store for the first time. So it’s extremely important here’s another I’ve got a few different statistics. You can read over them a few of the key ones: 46 percent of all searches on Google are local.
18 percent of local mobile searches lead to a sale within one day. Seventy-Five percent of smartphone owners. They use that Google search list first. So this you can just review over some of those as well and take a look at that Google, my business is really crucial for a small business. That’s targeting a local geographic area. It’s how you get found in the searches how you get found in the Google map searches.
You’ve got to have your information correct. If your information is not correct, you will come up lower in the searches you’ve got to have that information. Correct Google will find out if it’s not, you will come up lower in the searches also. This is where your Google reviews are extremely important. We’re going to talk a lot more in depth about that a little bit later, the reviews, but that’s extremely extremely important for your business, so the Google 3-pack again, I said Margie’s looking for dog, treats near me.
This is what she’s going to find earlier. If you were here during Jenny, Munz talk, she was talking about when you do a search on Google, you have ads come up and then you’ll have the map. This is a lot of times, people call it the 3-pack snack pack and you have the top three searches that come up and then at the bottom. You can hit more places. It’s got a map, so that is the Google 3-pack. That’s really what a lot of people are.
The goal is to get up into the 3-pack and as far as how easy or hard it is to get into that three packet really depends on the industry. How competitive your industry is in your area as to how quickly you can get up into that 3-pack and also then you’ve got to stay there. The Google knowledge panel, Google, my business the knowledge panel. It looks different on a cell phone, just like all searches.
Things. Look different on a cell phone and than they do on the desktop. So you just need to be aware of that. When you’re logging into your Google, my business account and you’re changing things, you want to make sure how it’s going to look and come up on the desktop versus the mobile. It’s got different information you’ll see on the mobile right. There call save message: you’ve got on. There’s the menu which is different services and things and you’ll notice the menu all that service is there that comes up only on mobile.
So if you’re inputting services that will only come up on mobile that doesn’t come up when you’re look the desktop. So if you’re entering things and you’re wondering why don’t see them check your mobile device and look and see if you find them there, okay look at my business. The first thing you need to do is a small business or any type of business is to set up and claim your Google. My business account you’re going to do that at business, google.
Com make sure you’ve gone there, set up or claim your Google my business account. It’s going to allow you to tell Google your seasonal hours your holiday hours. Let’s see, we’ve got Memorial Day coming up later this month, if you’re going to be closed that day or have different hours that day, you need to put that in Google. So when someone’s coming in searching, they know that you have different hours on that specific Monday.
You can input your images there you’re going to also input reply to reviews. You can add events if you’ve got a store and you’ve got a pop of it. Something going on or a big special that’s where you need to put this, as in your Google, my business account it’s where you really are going to have direct contact with your customers. So again, it’s extremely extremely important. Now mirja gets really upset when someone else has claimed your account.
She really doesn’t like it. I have seen this time and time again with small businesses that come to me and say I want help with my Google account and say, okay. So, let’s look at the account. Make me a manager. I’ll come go in and look at it. They say I have no idea and I can see that their account has been claimed, but they don’t have access to it. So that is why you really need to make sure that you claim your account yourself.
It you can. If someone else has claimed it, you can reclaim it. It takes time and effort, and it’s not going to be immediate. So you do need to make sure you own it. If you don’t get get control of it again own it. You have to be the owner. So let’s say, for instance, you have an employee, that’s maybe managing your account. Well, that’s fine! They can manage it. It’s just kind of similar when you think of like Facebook, you have admins and managers different roles, the same with Google.
You have an owner and then you have managers make sure it’s the business owner you’re the owner of that account employees as well. You can put them on as a manager, but if you have an employee that leaves let’s say they leave and leave on bad terms and they’re the owner of the account who news what they could do to your Google account. They could even do this, so I had someone come to me recently and she said I don’t know business is just off.
I don’t nothing. I don’t know what’s happening. First thing I did was have. Let me look up on your Google and see. What’s going on, Google says she’s permanently closed, not just closed for today permanently closed. This is probably why you’re having a decrease in your business because of business. If Google says you’re closed you’re kind of closed you’re, not kind of you are closed, so that’s something that it can be fixed.
But again she did not have control of her account, so she could not admit she did not get any notification from Google that this had been done. She had no way to go in and immediately tell Google I’m not permanently closed, so it had to be worked with. So you do not want your business to. Definitely don’t want it to say this on Google, yes, so you’re the owner, the others are managers yeah mm-hmm yeah, but the main thing is that you’ll want and it’ll give you have.
You picked through different things, and I theory I don’t remember exactly. There aren’t very many choices. The main thing is that you’ll be an owner and someone else is going to have a different role. So that brings me to one thing talking about google guides, so I I currently am a level seven Google guide and what that means is basically Google guys we sign up and we answer, questions do tons of reviews.
Google will come on and ask questions and I’ll answer them and you got points for all of the questions. The answer is the images the articles that you add on to Google, about different businesses that you visit and Google the higher up. You get the more authority. Google gives you so, for instance, one thing that came up recently. I went to the acupuncturist for the first time I had a new guy was going to and I put in Google and said, take me there and it took me to down the road and, it said, turn left.
I turn left and I couldn’t find it so. I was looking at the street numbers and I had to turn right instead of left. So when I got there I mentioned to him, I said Google’s got you on the other side of the street. What’s going on with that, you know people aren’t going to find you they’re going to be late for your appointments. That’s going to mess your whole day up. Somebody may just go home and not come.
He said what I’ve been trying for months and months and months to change my pin. Google just says: no, so as a level seven guide, I was able to go in and immediately change it and Google accepted it and it’s still the correct address. So that’s one reason: having someone: that’s a Google guide higher up level is important to have that you’re. Working with on your team, because Google looks at that their answers as the authority because they constantly, we constantly give answers to Google and tell Google different things that are going on.
I’m sorry, um. No, they don’t pay, I’m not paid. Occasionally there are different little freebie things they’ll send out, but however it is it. I haven’t even clicked on some of them, some like newbie tickets to this or that or the other, but I have a occasionally you’ll get something. So there’s really not. You never know who’s a guide and I’m going to get to a lot of questions at the end. But as far as the google guides, that’s the thing you never know.
Who is a google guide? So when I go into a store and I’m like I’m a level seven guide – they better be nice to me now, but but yeah you never know like when somebody is coming in and is a Google guide. So you need to make sure, obviously, that you’re you’re doing your business well and treating everyone the same way with respect okay. So, let’s get into optimizing your profile again: business google.
Com you’re going to go in and basically fill out everything Google. Once you ask for throw all the information out first thing is your name address and phone number on this? You might just think. Oh, that’s easy name address phone number, no problem, you’ve got to be consistent, there’s things called citations and when I say consistent I mean if you are on Main Street, make sure every place that you enter Main Street.
You enter that and you don’t put Main St period, because if you go in to Google and put one thing in Facebook and have something else and they’re inconsistent other places online pick them up. Other places that you haven’t even entered. The information will pick that up and then you’ll have inconsistent citations and that will hurt you in your ranking. So you need to make sure your name. Address. Phone number is consistent across the board and the way I like to do that is figure out exactly how I want it and put it in a document and anytime.
I need to input the information. That’s where I get it from. I don’t have to think back. What did I use it’s right there? Oh before I forget, I do want to hand around my shoebox. I am going to be doing a drawing, so if anyone is interested in a free 30-minute, article chat with me. Please put your business card in and if you don’t have a business card, you can put your name phone number email legibly on a piece of paper and I’m going to be doing a drawing for that and then also everyone will get the slides and I’ve got Some other free stuff for you, too, okay, so Google guidelines, you cannot ignore Google, I mean we all know that, but the dot guidelines you have to abide by their guidelines.
I’m going to first talk about website and phone your website. They want your URL for your business. Let’s say: you’ve got a special going on and you have a landing page. You cannot use that landing page here in your main information for Google. You’ve got to use your URL for your business, your main URL website. That’s the cute first one, the phone number very same thing with the phone number. If you’ve got a phone number that you are using for, let’s say something different for some type of marketing that you’re doing you can’t use that you’ve got to use your business phone number that you use every day there.
You also talked a little bit later about website info in different places that you can put different numbers and websites, but for this instance, when you’re filling out your business information, it’s got to be your exact information. Okay, let’s talk about name. Google says that your business name listed on Google. My business must be your real world name as used consistently on your storefront website stationary and is known to customers.
Okay. So what does all that mean? Let’s say you have a business and it is Joe’s towing. You cannot put in there Joe’s 24 hour, towing marietta, that is first keyword stuffing, which is the 24 hour and then it’s location stuffing, which is the Marietta you have to put. If your business name is Joe’s towing, that’s what it has to be. So that’s one thing: you need to make sure that you get right on your name, your address.
This is a big one, especially for businesses that are more service related that maybe work out of their home. The address it’s really important to know that Google does not allow a UPS Store box, a p.O box or one thing – that’s interesting, co-working space that I do have a little bit of a caveat on so I’ll talk about that wants you to have your address listed. If you have people come to you to a storefront location, co-working space, some co-working spaces will have where you actually have a desk that you are at about seven five, seven days a week or whatever and they’ll also have where you have a business phone.
Where you answer the phone there – and you have your name listed on a plaque – that’s acceptable, but you cannot have your phone answered by what are some of these places like Regis they’ll have like the receptionist that always answers your phone? That’s not acceptable. It has to be answered there, so that’s the only instance that you can use co-working space, and this is one thing to a lot of home offices.
So, for instance, I work out of my home office. I don’t see customers there. I go out and visit with them, so I’m not going to have my home address shown now one point in Google when I’m verify my account I’ll need to give them an address, because they’ll need to make sure that I’m actually a person. That’s real and I have an address to send stuff to you so I’ll give them that address there, but it’s not going to have my home address listed on my account, because I don’t see customers there.
The only time that you’re going to want to have it listed is when you are going to see people actually come to your home, and then you also have signage for your business there at your home. Not many places have that a lot of counties that you have to go through a lot of stuff to get around that, but that’s something that you have to know for home businesses that you can’t you have. You can give them your address, but you it has to be hidden, yes, have a question, so what you’ll do if you have, because a lot of things are service based, so what you’ll do is Google will ask for your service areas and you’re going to input Those service areas – and it really depends on how you’re going to input up.
I like to do a by zip code, because it’s really specific so I’ll tell people give me all the zip codes and I’ve entered recently. I did one that had like 25 or so zip codes. I don’t know that there’s a limit I haven’t reached that yet, but you can also put cities but, for instance, if you’re Atlanta and you do north Atlanta, but not South Atlanta, you’re not going to want to do that. So that’s one instance, but now for the pin, the only ones that will actually have a pin on the map are the ones that have addresses.
However, you can show in the rankings, if you don’t have actual pin on there. So that’s one of the main things is to make sure that you’re coming up in the rankings and the short search rankings being found there. Now Google has something called the new Google. My business spam complaint form, and this is to basically report. If there’s somebody out there, who has these things they’re doing the address the names incorrect, you can report them.
I haven’t had the opportunity to use this because, typically, when I report something to Google, I haven’t had them rejected. So I haven’t had an opportunity to use this form, but it is available for you there, and so like I was saying you can’t have the the name and address has to be correct. So if you’re searching for yourself you’ve got to what you’ll need to do is look up on the search results and see, are you number six and maybe like two or three people above you have all these keyword and location stuffing you can those need to be Reported they’re trying to gain the system and get above you, so that’s one thing that you can do is search and look and make sure you’re working on a level playing field.
I’m sorry a location something so earlier. When I said, if you were Jose towing, you can’t put just towing Marietta, Jose towing, Midtown. You’ve just got have Jose blowing Plumbing toing toing, see location, stepping is putting the globe patience so, let’s say, for instance, a big one Petsmart. They don’t do this, but, let’s just say: Petsmart they’ve got a location in Kennesaw and they want to emphasize that so they’ll put Petsmart Kennesaw, that’s not allowed.
They don’t do that because I’ve checked but but that, but that’s not allowed categories. When you’re inputting your categories. This is one thing that you can really take a look at your competition and see exactly what they’re doing and maybe gain some insight from that. So is there something that they’re putting in as a category that you don’t have and you’re missing out on something or is it there something that they don’t have, and you do and you can maybe emphasize that and gain some of their traffic away from them? Another thing with this I’ll say is when you’re looking at the competitors for categories and things like this – do not copy what they’re doing.
For instance, if you have a veterinarian, some veterinarians do grooming and boarding some do not. So if you’ve got a competitor, just down the block and and they’ve got in there, boarding and also grooming and you’re, so I’m going to add these into mind. Don’t do it? Google will find out that you’re lying to them and you’ll come down further in the ring, so basically it’s a tool to use not to copy now your business description.
This is something that’s really important. It’s where you’re going to stand out from your competition, it’s where you’re going to tell Google what it is that makes you different, unique: the different services products whatever it is, that you’re offering that are different and unique. You need to make sure that you input this information here. This is the one place that you can enter that information tell them what you offer and one thing is.
You need to take some time working on this, because it’s seven hundred and fifty characters or less characters, not words, characters so make sure you’re spending some time figuring out what you’re going to put on that the next thing: they’re different things services. I said earlier when you enter that, go and look at it on your cell phone, because when you go and look at it on the computer, afterwards you’re going to say well, I just spent time entering all my services and nothing shows up.
It’ll show up on the when you’re looking on your phone different things attributes these are things. Basically, if you click on that or not attributes highlights you’ll click on that and Google will give you a list of things that you can choose from. You can’t pick your own, so basically I’ve seen women LED veteran LED if it’s like something a restaurant, it might say Wi-Fi available so basically you’re going to be able to choose what from there google allows you to, and when I mentioned that, I also want to Go back and talk a second on the categories.
That’s also something. When you choose your category, you can’t just decide what what you do. You can’t say this is the category I think I am. Google has a list of categories and you have to choose from them. So that’s something you might want to spend some time, looking down a huge long list of categories and see where your business fits: okay, your holiday and seasonal hours. These have got to be correct if somebody comes by your business and you say: you’re open and whatever you’ve got something seasonal hours and they’ve changed and you’re closed you’re not going to have a happy customer they’re going to get pretty ticked off holiday hours as well.
Again, I said, we’ve got Memorial Day, make sure you’ve got whether you’re open or closed on that day. Your specific hours, you don’t want people coming by your store. I know I went a while ago. I was probably a year ago to Pyke lift him up on. Google, they said we’re open, I went by, they were closed, they had seasonal hours, they had not updated their Google, my business okay, so because of that, the goal of my business is not a set it and forget it.
You can’t even put all your informations that I’m done, I’m finished. No, it does not work like that. You have got to consistently keep on top of it. There are also things Q & A so on each business. Anyone can go in and ask a question. Anyone out there can answer that question. So, let’s go back and say the holiday hours. Let’s say somebody put in there. What are your current hours this weekend and somebody else goes in and answers them and they’re wrong, because you’ve got just new holiday seasonal hours as the business owner.
You need to go in. Look at that and answer it correctly as the business owner. No, we’ve got new seasonal hours and this is what they are and this is when they last so. It is not a set it and forget it type of account, and then I want to get to the reviews again, not a set it and forget it. Type of platform reviews you’ve got to consistently ask for Google reviews. Few things not to do. You cannot incentivize.
Basically, that means you can’t do any contest and say leave us a review and you’re going to be entered into a contest. That’s a big no-no, no giving any discounts for leaving reviews. None of that. The other thing is no review gating. So I’m not sure if you were familiar with what review gating is, but that’s basically when you send out something to all of your customers and say how did you like our product or service and if somebody says loved it, leave us a review hated or didn’t? Like it had a problem, they’ll go over here and it’ll say: take them down a whole different path.
That’s considered review gating and Google is strongly against that there is here it is. There was one company I write about online, they did review gating, they had 464 reviews, Google found out, they were review gating and when Google got done with them, they had 78 reviews left. So I’m sure they probably paid a company because there are companies out there that will read gate for you probably paid for all those reviews had all these reviews and then they got them taken down and not only that the business said we had more than 78 Before we started this review, gating google says we’re: Google, we don’t care, so no mu, gating.
The other thing you need to do is make sure you consistently ask for reviews and you want quality reviews. You don’t want just a review. A five-star review is great as a 5-star review, but you really want something with more meat to it, not just great job. You want something you, your real key is to have something with your keywords in it. So when you’re asking them to leave a review whatever service our product, it was that that you provided mention that and try to trigger them to use those keywords in your review, because when Google does searches, I’ve searched numerous times and a keyword will come up and They’ll say this is why we gave you this result and it’ll be from an answer in a review and they’ll.
Have that keyword? Let’s see the and reply to all reviews, positive reviews, of course, you’re going to want to reply to negative reviews. These are the ones that a lot of people cringe on they don’t want to. With you have to the main thing, I will say about the negative reviews: don’t go overboard, don’t let them take you down the rabbit, hole and leave a huge long review response to their negative review, basically be short, concise and pleasant, businesslike with them, and just basically Ask you to say: I’m sorry you had this experience.
I would love to talk to you further to see what we can do about this, because when you light your response, you’re, not only writing it for that person, you’re! Writing it for everyone out there I’ll tell you one of the first things I do. When I look at reviews, I sort it by the lowest score people do that, I’m not the only one and look and see what the negative reviews are and see how the business owner responded.
So if you’re like oh it’s one crazy person, they just evidently don’t like anybody and they just left a review bad review because they had a bad day. Well, a lot of times people can kind of read through and tell this is might be unusual and and if they see you just go down a rabbit hole with them, they said well, this business owner. They might be a little bit crazy too. I don’t want to do business with them, so that’s why you want to be it and basically be polite and just short and try to get it offline and and deal with it that way.
Few more things for different statistics: 68 % of customers have left a local business review. That’s one of the things. A lot of people they’ve had a good experience. They’ll want to leave your review just say: can you help me out leave me a review, I’m trying to get up help me out on Google. I’d really love you to leave a review. People are really willing to do that. Let’s see 91 percent of 18 to 34 year olds trust online reviews as much as personal recommendations.
That’s a pretty big number. I know a lot of times. If someone, if I get a recommendation, I might then go online and look them up to see what it says online. So that’s something you definitely need to keep into in mind. Also, like I said earlier, 82 % of customers seek out negative reviews. They want to see what the negative review was and how the business owner responded to it post. This is something that Google right now has.
Is your free advertising? You can post as often as you want. I recommend at least once a week at a very minimum once a week, because these posts stay live for seven days, so you need to post at least once a week you’re going to post images. You can also post some short articles. This is your free advertising. You can post your specials your promotions, your events make sure you’re posting events that you’ve got on there post them on your Google, my business profile, any type of promotions.
Also, when you’re posting it, it will say, add a link optional. No, no! No! That’s not optional! That’s just google telling you it’s optional, it’s not optional! For you! That’s where you can put a link there, that’s different than your URL. So let’s say, for instance, you’ve got something going on and you’ve got a sales landing page. You can use that and put that information there so make sure you’re using the posts in Google my business.
The other thing you’ll want to do is embed your Google, my business map on your website because has a nice pretty little map there and you can see the stars. People can look on there and see. So you definitely want to embed that on your website. Now. I’ve also seen people put a button on their site. That says, leave us a review. I typically don’t like doing that because that’s kind of like for everybody – and I don’t know that you’re my customer – I want to send my direct people that I’ve had direct contact with directly to leave a review.
So I typically don’t do that. One thing is: if you do that, please make sure you are leaving a link to your Google, my business profile. So I had a client come to me recently and she said she’s starting a business and here’s a website for a competitor, and this is what she’s going to be doing so go Kay. Let me take a look and see, see everything that’s going on for this business. There was a link, a button on the site.
That said, leave us a review, so I’m going to check out for Google my business page, so I clicked on it. My client and her competitor are in California the place that it took for the customers to leave reviews all the way in North Carolina. It was a very similar name. Somebody had simply set up the website and searched on Google found a similar name and stuck it in there and said, give us reviews and that place had over a hundred and some reviews.
I’m like how many reviews did this business in North Carolina get that are actually for this business in California, so make sure you’re checking things like that and again, when you’re asking for reviews, definitely give them the direct link to your Google, my business to leave a Review, ok, so again it is not a set it and forget it. People can go in, ask and answer questions and again anybody can report something as incorrect.
You need to make sure you’re going in consistently and checking those make sure. Sometimes Google will say you have a pending edit. You need to take a look at that decide. Is this something that that needs correcting, or is this something that is incorrect, and I need to let Google know no? This is not right, so it is not a set it and forget it. You’ve got to spend time on it. Ok, so what is next with Google, my business, it’s Google who knows recently they this week.
Actually, they came out with a survey, and I know a lot of people are freaking out saying because the survey was talking about Google monetizing, Google, my business possibly charging for the account all. I can say that that is right. Now they sent a survey out. We have no idea what’s going on with it, no idea, if it’s going to be something that’s paid in the future or not, and if it’s paid how much it would be.
So the main thing is and and the other thing they just sent a survey out – they could change it next week. They could change it next year. Who knows so basically get in claim your account optimize. It make sure you’re using your Google. My business account
500 follower kein, fake sind sag, ich mal, also ihr könnt auch gerne, auf meine seite gehen und werdet, sehen dass, dort 98.000 follower zu sehen, sind um, so etwas zu bekommen müsst ihr folgendes machen. Wie am anfang schon gesagt, haben, müsst, ihr einen fake account, erstellen oder gleich mehrere danach geht er, auf den link der in der article beschreibung ist und dort werdet ihr, dann zu einer seite weitergeleitet, wo er folgendes machen müsst ihr müsst, erst hier wenn ihr ein adblocker Hat den adblocker deaktivieren und die seite aktualisieren wir werden das, ganze gleich noch, als noch einmal machen, ich habe das article schon mal, als aufgenommen dort mussten wir noch notebooks hinzufügen das werden wir jetzt allerdings, aber entfernen um nochmals euch zu zeigen was sie alles haben müssen Hierbei trifft hier, drauf, werde, zum chrome web store weitergeleitet die, die, auf hinzufügen, erweiterungen, hinzufügen, danach, wird es so sein, dass hier, das symbol, aufgekommen, es von notebooks dass, ich später entfernen können danach müsst ihr euch dieses eine minute acht sekunden, article schauen und wir, werden einen, Ganz kurz kleinen, katzen bis, diese minute um ist sind die minuten dann vorbei, dann können wir einmal oben rechts, auf das, kreuz tritt danach wird hier auch wieder ein haken, kommen und kommen, jetzt schon, zum, letzten, haken, hier, wird es so sein, dass diese, seite, aufkommen, wird, Durch das hat uns nicht zu interessieren wir gehen einfach wieder, auf das, kreuz müssen noch einige sekunden warten insgesamt sind es glaube, ich zehn sekunden und müssen nochmals hier, auf das kreuz drücken wir können hier auch weitergehen und können, nach hier, wieder, zwölf, sekunden, direktzugang zu, get Install fügt bar machen und das werde ich euch jetzt auch gleich zeigen das heißt wir warten jetzt hier, noch ein paar sekunden, so gehen wir, hier, direkt zu, get install und hier, auf dieser, seite müsst ihr folgendes machen, ihr, müsst euch, mit einem, username ist egal welcher Muss nicht euer instagram account sei einfach, kurz erstellen und wenn, ihr euch das erstellt habt, dann wird oben rechts wird ein an download balken zu verfügung stehen dort könnt ihr dann drauf drücken und ihr habt die wahl das, ganze für android, für mac, oder auch für apple.
Also ios oder android zu downloaden respektiv windows, sich, an android jobs, zweimal ging, jedenfalls für euren computer und vorher, smartphone könnt, ihr das, ganze, herunter laden, danach, wird es so sein; dass wenn, ihr, das, programm hat könnte es gerne, öffnen und euch, mit eurem haupt account anmelden, Aber nur euren hauptakt soweit ein melden, lassen, dass, ihr, kein, passwort, eingeben, müsst, danach, erstellt, hier, fake accounts, wie ich das hier gerade gemacht habe danach wird es so sein; dass vilja, zum, beispiel hier, ich habe dass ihr das, gesetz kurz, demonstrieren, mit meinem mail account manager, Vor allem in meinem mail-account wenn, ich hier auf leicht drücken muss sich das passwort für den zugang eingeben das werde, ich allerdings nicht machen denn alle punkte zählen zusammen dies habe ich dann gemacht mit meinen fake-accounts dort habe ich mich komplett registriert, auf dieser, seite respekt ist Angemeldet und danach kann man, hier leicht, drücken es ist, so dass alle accounts, 50 punkte, zur, verfügung, haben ein live sieht, zwei, punkte ab und ein, follow 50 respektive 5 punkte ab, aber gibt 100 punkte ich hoffe das ganze wird es hier vorkommen danach, kann man, hier Drücken es steht etwas ab und es, fügte hinzu es ist, so dass ich vorher das article schon mal aufgenommen habe und das, ganze wohl die ganzen punkte schon hinzugefügt, habe und leider zu schnell und zu oft, like oder follower, gedrückt hat deswegen kann ich zeigen was ich Hier drauf drücken müsst, ihr, keine angst, haben, kann es sein, dass sie, hier zu viele leichte, oder voller aktivitäten durchgeführt habe deswegen kann das, auch nicht, vorkommen es ist, so dass wenn, ich hier drauf drücken auf die punkte, dann werden wir sehen wie, viele, punkte, wir, haben, Wir sehen unsere e mail und so weiter und so fort und es ist auch, so dass wir immer alle, fünf minuten, oder alle, sechs minuten ein energie.
De zu bekommen und wenn, wir 0 haben dann wird es fünf, stunden, dauern bis, wir, bei einem account wieder alle, 50. Punkte haben also es geht die zeit, geht natürlich, bei allen, gleich, aber sie dann einfach so sein, dass insgesamt fünf, stunden braucht, um wieder volle punkte zu bekommen, hier wird es wahrscheinlich auch wieder der fall sein da ich vor zur oft diesen like-button gebracht haben oder follow Button dass dies, nicht, funktionieren, wird da wieder kommt dass ich so oft diese aktivität benutzt, habe wie bei follow auch die werden das, ganze, hier, auf unserem haupt account machen aus, folgenden, gründen und zwar, ist es so dass wir, dort ja, nicht den leuten, folgen wollen, oder Irgendwelchen leuten einlassen wollen, nicht weil, ihre, kurven, sind, sondern weil, wir auch uns sage, ich mal schützen, wollen, indem, wir, uns, diesen, leuten das, passwort von uns, nicht geben es ist dann allerdings, so dass wenn wir die punkte, jetzt, wie, hier, abgezogen, bekommen und die, punkte bekommen, Dann wird es so sein, dass wir, auf unserem haupt account wechseln können, gehen, hier auch, select und danach, wird es so sein.
Dass wenn wir hier auf, get follower müssen wir unseren account auswählen dort müssen wir uns nicht anmelden das ist sehr gut können, dann hier wenn wir jetzt, an so weit sind aufgeld followers, gehen man, kann bis zu ja, sag ich mal was als. 500 follower kann man da bekommen ja, 500 vorlauf von 69.000, punkte anstatt 170000 punkte sehr, übertrieben, gab, er, das, geht, eigentlich, ziemlich, schnell, fahren, wenn man, sie viele, fake accounts, erstellt hat das, ganze können, wir, hoffentlich, bei den likes fertigmachen, gehen, hier, auf likes seid, jetzt, nicht; 15 leicht das bild oder, so sondern 15 fuhren insgesamt schon, hinzugefügt, es kann bis zu einem tag, leider dauern, aber das ganze ist doch zum schutz da das, instagram risiko steht der bekommt innerhalb von ein paar stunden, so viele hundert, oder tausend likes deswegen ist das ganze.
So eingerichtet dass es einigermaßen normal aussieht, ich werde euch jetzt das ganze kurz zeigen hier dass die tage schon leute mir gefolgt sind und gleichzeitig, gelegt haben das ganze sich, dann sag, ich mal legend aus das, ist zwar immer das, neueste bild hier ich als kind und Ja, dann sieht man, auch hier, gleich person, leicht das, bild folgt das bild folgt und das, ist sehr oft der fall, dass dies dann, so kommen wird weil, viele denken, so hat erfolg den ich mal, aber wenn sie dann draufklicken auch die profile.
Sieht man, dass sie, uns, sogar folgen, ich hoffe euch hat das side, gefallen bei, frank schreibt, sie gerne in die, kommentare ich würde mich riesig über ein like und über ein abo, freuen und natürlich auch wenn, ihr, fragen habt in die, kommentare reinhauen und wenn, ihr, verbesserungen, Habt wie man, das, programm noch, anders benutzen kann einfach reinhauen, die informationen, können, wir alles, gebrochen und vielleicht, gibt es denn nicht noch ein update, auf dieser seite wo das ganze viel schneller wird oder die punkte, runter, setzt wie die likes und völlig follower und ja, sonst Eigentlich schon von meiner, seite aus, haben schönen tag, abend oder es überhaupt, einen, leute bis, zum, nächsten, mal und servus;
They need to be sending emails, they need to be producing content, they need to be doing all these things online to help them grow their business. The problem is, they don’t understand how online and digital marketing all fits together to help them move the needle your website and your online marketing has the ability to be a 24/7 salesperson for you, that is scalable, measurable and the best part doesn’t require HR.
The problem is that you need to figure out how, in the world you’re going to get all these things to work, that the way they should so you can actually see tangible impact from a sales standpoint. What I’m going to show you today are the four milestones within your digital marketing. Then, if you execute them the right way and the way I’m about to show, you will have direct impact on your sales in a positive way.
Hi, I’m Zach Williams at Venn, vo, where we help building material manufacturers outperform their competition by dominating their digital and online presence. The best way to think about the four milestones within your digital marketing is actually visualizing a funnel. The first milestone within the digital marketing funnel is traffic. It’s not news that you need to continue to increase the amount of traffic that you’re getting to your site, but what most manufactures don’t focus on is driving the most high-quality traffic to their site and the best way you can do this is to look at what You’re doing as well as what your competitors are doing, you can look at what you’re doing and see what’s effective by looking at Google Analytics and seeing what traffic sources bring the most qualified traffic and try to continue for more resources and more content into those avenues.
The second thing I just mentioned is looking your competitors. You look at your competitors by looking at tools like SEM rush or spyfu or there’s a couple other ones out there. That will tell you what traffic sources your competitors are using to get the most qualified traffic from there. You want to start investing in those avenues that are bringing the most qualified traffic to your competitors, so most manufacturers once they drive traffic to their site.
They think oh great, let’s convert them to the lead. This is actually too soon. I believe you’re missing the most critical step in the funnel. The second milestone in the funnel is actually trust. Trust is all about creating value in eyes of your potential customer. You want to develop rapport and goodwill with them so that, when you are ready to ask them to become a customer, they trust you. They see you as the expert.
They see you as a valuable partner in their business. You do this, you establish trust simply by helping them with their problems, help develop rapport by helping them with the pain points that they deal with on a daily basis. After developing trust with your audience, you can then begin to introduce opportunities for them to go to the next milestone which is convert. The convert milestone is all about taking a passive website visitor and moving them to become an active potential customer.
The goal here is for you to give them so much value that they will give you their contact. Information in exchange for what you’re, offering things like case studies or articles or visualizers, are great ways for someone to give you their contact information in exchange for something valuable after you’ve established a relationship with that individual you’ve captured them as a lead. There’s someone who could potentially buy from you you’ll now enter into the last milestone, which is the nurture phase.
Most people get here and they say: hey I’ve got this person’s contact information. Let me reach out to them and see if they want to buy my product and wrong. This is the wrong approach. They have given you something so valuable to them. They’ve, given you their contact information, they’re, trusting with that and if you just go and reach out to them instead of continuing to drive value, you’ve hurt that relationship and you’ve essentially damaged that funnel that we’ve built at this point.
What you actually want to do is continue to drive more value to the person. If you go about this, the right way and you deliver valuable content and you continue to help them with their problems and when you do introduce opportunities for them to become a customer by reaching out to them. They’ll be much more likely than if you just go straight for the catch right away. Now that you understand the four milestones within the digital marketing funnel, your next step is just to evaluate each milestone and see where you’re performing well and what gaps exist.
Well, I typically start when I try to evaluate the performance of these. Different milestones is just simply by looking at the analytics and the data see where things are working, see where they’re not and find ways to start plugging those gaps. So you can see more leads. Come in and ultimately more sales, so you might have great traffic, but you don’t have a nurture strategy. Will you need to get nurture strategy or you might have a lack of traffic in a lack of conversion rate on your website? Well, those are two areas that you need to start improving if you start following these steps, you’re going to be well on your way to seeing return and actual sales growth from your digital marketing until next time, Williams at VIN, vo, where we help building material manufacturers Outperform the competition by dominating their digital and online presence thanks
Who is helping with your digital business footprint?
If everybody just wants to meet Luke real quick, let me tell you about Luke real fast Luke is how old are you Luke, 22 Lucas, 22 years old he’s been selling cars, since you were what 18 is that right Luke since I was 18 yeah since he’s 18 Luke’s dad owns a car dealership. I talked to Luke’s dad before you know. Luke’s dad is obviously really successful.
Guy made a lot of money in his life and he says: hey take my young buck son Luke here under your wing, teach him and let’s, let’s go in some wings and let’s go to make some big money. So I would like for Luke to tell his side of the story here. Unless let me just share this, let me tell you why I’m talking about Luke number, one Luke just finished his month of March. Am I right Luke right how many cars do you sell? Luke, how much money two and a half I made almost $ 14,000 thirteen and some change.
Okay, have you ever made fourteen grand before in your life, never how’s? It feel it’s a feeling that I can’t even describe it’s. It’s awesome man, it’s what I’ve wanted ever since I got the car business and you’re just getting started, hi guys, I’m going to hand this over to Luke, and I’m going to tell you this in the midst of hard times in the midst of everybody. Right now wondering you know: what’s the next step, let me tell you what steps let Luke tell you what steps he took, and I want you guys to listen to this and I would love for you to be encouraged because I know Luke.
Okay and Luke has been through some really hard times. Luke has been really discouraged before Luke has got his butt kicked before, but Luke is coming up and coming up fast, just within the last couple months, right, Luke, that’s right! All right! Luke, I’m going to hand it over to you. Why don’t you tell them a little bit about how we met and go from there? I want you to tell them leading into last month.
How did you have such a great month? What did you do, and I would love for you to share some of these gold nuggets that sales people can take with them to crush it to the next level, and so so, first off kind of how I met Andy was I the the store that I First started working at, I had a salesman there who I went to high school with, and he told me he said man, the sandy Elliott that I used to work, for he was my GM.
He he knows his stuff man, so I started talking to him about about Andy and about another year went on. I I met Andy going through. The seminar went to the seminar changed my world dramatically, not only just with the closes and the different things he’s taught me how to maximize my car deals and how to sell more, and he really taught me how to stay motivated, how to keep motivated. When you got that five o’clock day, how does to stay too late how to be happy about it not to be to be dragging around and coming to work, to work, not to hang out with your buddies not to to whine and moan about? What’s going on outside who’s doing what and it was doing this – he really has taught me to come to work to work and constantly stay productive.
I mean, if you find yourself not being productive like man, I try to just what. What can I do to be productive right now, so what you’re saying is you’re, definitely a loner right now. Am I right for sure for sure yeah. I don’t hang out with anyone at the store right now. Okay, one of my best buddies that I went to high school with we. We don’t even talk in the dealership because he he’s kind of doing the same as me.
You know Eve. He led the board this last four or five months and man. He he taught me that as well and Andy taught him that the you got to be a loner, you don’t come to work to socialize and hang out with your friends. I mean at home we talk and stuff, but at work we just we don’t even talk at all. Are you talking about Bryson? Yes, okay, let me ask you: this is Brea’s Bryson been the top salesman every month, the past four or five months yeah.
You got him, didn’t you, I did yeah yeah. How does that feel baby man? It feels good. It feels good. That’s cause run competitive man in it. Yes, it’s really fun. When you have someone in the building that is kind of your style and your chase and it’s it’s really fun. You know we went head-to-head and actually, at one point in the middle of the month, Bryson was four or five six units up on me and then four days later, I was ahead of him.
You know that was cool because there was at one point in the month that I was, I noticed my head getting down like man, Bryson is going to beat me and I just kind of had to slap myself across the face and go man. What are you? What are you talking about? You got this and I just I powered through it and made it happen. I love it man, so, basically in all, if you had anything to say to somebody my bad, can you hear me now? Okay, yeah, if you had anything to say to somebody whether they’re, 20, 30, 40, 50, 60 years old, I don’t care for everybody in automotive cells right now, with everything going on.
If you had to give some advice, what would your advice be Luke, then my advice would be to lift your head up and be a one-percenter right now, and by that I mean, I would say, 90 plus percent of sales. People right now are getting down about this coronavirus and man. We can’t make money right now, there’s this going on and this going on. Now is your time to shine, because so many people have just laid down and not knowing what’s going to happen and being scared, I mean you have to push through that and you got to keep selling cars.
The economy goes on, the world goes on, so you got to be that one guy in the dealership right now who’s pushing hard and you’re going to make it you’re going to do well, coronavirus or not. It doesn’t matter and if their dealerships shut down and they can’t sell what would you recommend them to do man, I that were me, I would go through if you’ve been in the car business for a little bit, I would go through all the people that I’ve Sold and I’d be writing them thank-you cards.
I would really reach out to my past customers and just see what I can do to help them write them thank-you cards, send them birthday cards that that sort of thing yeah. You know it’s so funny when times are great who’s there for you, but when times are tough the people that are there for you when times are tough, is what really matters? Would you agree? Yes, absolutely you could go to the customer base and even people you don’t know you could send them an email and not even offer to purchase as to sell them a car and just say I wanted to reach out and check on you and your family Ryan.
Would that will recreate so much response? It would be insane. They always say people don’t care about how much you know until they know how much you can. The fact that right now is the time to show people we care. Would you agree absolutely yeah and if your dealership is closed down for a month, even for two months, when they open back up, you can recoup all of that money as long as you’re preparing right now, staying mentally strong, focusing on being come 10 times more skilled Than you were before is right now, the time to train harder than ever.
Absolutely I would be reading auntie articles as much as I could. I would be trying to get as much training in as I possibly can that way, when the store does open back up. You’re ready, you’re, rocking and rolling you’re, not like the other 10 15 20 salesmen. However, many people, you guys, got right story. Oh yes, trying to start over and maybe feeling a little rusty. You’ll come back in the first day, feeling confident who’s.
Who am I going to sell car to today? Hey, let me ask you a question and then we’re going to we’re going to finish up here number one. I’m really proud of you guys, like I said, Luke top salesman in the month. Fourteen grand twenty-two and a half car his best month of his life twenty-two years old guys, everybody has their best month ahead of him and Luke is just getting started, guys it’s March Luke! You came to the master closer seminar in December right, yes, so you’ve only been training hard for what about three months? Am I right yeah, that’s right it and look at the win that you have on your hands and let me ask this: okay: when you came to the master closer seminar, how much did it cost you well? In all honesty, it really didn’t cost me anything.
It made me money, it cost me a grand, but I I made that back easily within the first week. So what I would tell us have you ever had before that day had you ever had spent a grand on yourself before no kind of nerve-wracking a little bit. Wasn’t it. It was when you first reached out to me and tell me it was in Grand. I was like oh gosh, I don’t think I can do that and man, if you don’t have, if you don’t have the money you got to find it because it takes money to make money and that’s exactly what I did is got your seminar training and I Went from having management closed, probably eight out of ten of my deals to they closed, I think I know of three, maybe possibly four out of the 22 that I sold last month.
That’s amazing man, that’s amazing dude. So how does it feel, though? The confidence that you carry now, as you know, that you can handle and close your own customers and the confidence, the bulletproof confidence you have man, you just walk around feeling different. When you talk to customers, you feel different. You. You know that they’re going to buy from you just feel confident about it, you’re, not afraid anymore.
No, you just assume the car deal, no matter what objections I throw at you, do you fear them anymore. Even if you can’t get it right, do you fear it? No, isn’t that a beautiful feeling when you role play, live role, play we’ve, we’ve replayed plenty of times live role, play together right and every time you do it with on the spot in front of everybody. How does it feel it sucks right yeah? How does it feel when you walk away, though? Oh, it feels great yeah.
In the matter of fact, there was to never ever role play and I’d been dodging it and dodging it, and here about a month back Andy kind of made me do it really, and that was the best thing that he could have done for me, because I Just I felt so much more confident after that day yeah what brought you out of your shell. You know he’s a him. It did yeah. I love it. Dude listen number one, I’m extremely proud of you and I’m just going to tell you this.
This is a article. I want you to look back on in a year from now and say my gosh man, I’m sitting here making $ 28,000. I remember that first 14, grand milestone – this is beautiful. Your 22 years old man, you’re hot, your life’s, going to be amazing. It doesn’t matter what age you are. Everybody has a giant win waiting in front of them. Just like Luke. You have to see yourself as an investment. You have to know that you’re capable you can’t stay around people that think small right, Luke Luke anytime, I’m around you do, I think, big you, you think really big! Yes, do I let you think small, no right and guess what you’re? Finally, realizing that you’re, starting to max out your full potential, your potential was huge.
I saw it way before you did, but guess what you had to take action on it and bet on you and you became your own biggest fan and now you’re rooting for yourself. You’re, pushing your training and guess what you’re, at the top of the cells board, now they’re going to be chasing you bro, so you got to stay on top yep got ta stay on top yeah along for the ride man, it’s Luke city from now on baby. Yes, that’s what it is, listen, dude! I appreciate you Luke you’re, amazing, guys, everybody in the comments below.
If you love the article, if you liked it put up a like sign and like I said, if you want to reach out to Luke you’re welcome to reach out to him in the comments he’s an awesome guy, he’s 22 he’s just like all of us he’s Nothing special I’m nothing special, but we train hard. We work hard. We realize that there’s a bigger life for us. We know how our future looks. It’s the way that we create it today.
Am I right? Yes, I cannot wait to see what is in hold from both of us in a year from now, man so have a blessed day Luke. Thank you so much for doing this man and crush it and I’ll talk to you soon. Okay, brother appreciate you
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