Facebook retargeting ads for your business right now, real quick before dive in and I’ll show you exactly how to set that up. I just want to show you guys how powerful this is so, instead of going through and showing your Facebook ads to a Completely cold audience that has no idea who you are that never heard of you We can go through and with this retargeting pixel, We can Show our ads specifically to people who have already visited our website, We’ll already are with our leads, or people have already engaged with your Facebook page that we’re readed a article on your Facebook page.
So the cool thing about this is this person’s already warmed up. They already know a little bit about who you are, and so the credibility authority the’trust all that stuff is a Lot higher with these people, and so the results you’re able to get are Dramatically higher than or matically better, as opposed to go through and just market. It to a cold audience, So I just want to show you guys right here.
This is inside my main ads account. You guys can see these are the purchases okay. So, every time you see a purchase happening right here That is worth a thousand dollar purchase of $ 1,000 ticket Item that comes into our business. Now, if you look right here on the cost per purchase, look For this one right here where it’s 12, it’s cost! 92 dollars and 95 cents to get a Thousand dollar purchase so overall the amount spent was a one thousand one hundred fifteen dollars to make it twelve thousand dollars in revenue.
Okay. So now, typically, if I’m going through marketing to a cold market cold audience, It cost me about probably three to four hundred dollars depending kind of on the ads and everything To go through and generate that that thousand dollar sale. Now, if you look at overall, we have Twenty-nine purchases right here, so twenty nine thousand dollars, basically thirty thousand dollars and it costs just forty five hundred Dollars.
Okay, so that’s like a 7ex ROI right there, so super huge. So you can see ninety-two dollars right here. This one obviously didn’t perform as well about three hundred eighty one dollars for a thousand dollar sale, this 191 247. Ninety four, eighty six, then you scroll down here 56 dollars, eighty four dollars and eighty 9 166. So you can see all these different one so $ 89. So I spent a total of three hundred fifty-six dollars to make four thousand dollars back out.
Okay, So I just want to really quick show you guys all that stuff, because that is the power of The Facebook retarding pixel is said these Facebook retargeting ads and really quick, If you guys, are kind of getting started, you’re brand new with Facebook Ads. If you drop a comment down below and thumbs up on This article, I will share with you my Facebook Ads mini course. That’s going to Walk you through step by step, how to get started with the Facebook Ads manager how to set up your Facebook pixels, your retarding pixels, all those different things, And I break it down step by step for you guys how to some of your campaigns.
Do the targeting so all I got to do is just drop a comment down below give a thumbs up on this article, and also, I would really appreciate it if you guys subscribe the blog, because we launched a new article several several times a week on how To generate more leads, make more money and grow your business so anyway, guys now that we got that all out of the way, and You guys see how powerful This is, let’s go through and show you how to set up this Facebook retargeting pixel.
So you can actually start using this and implement it into your business. So if we come over here, This is a just. A demos ads account I’ll just exit out this one. I’m just going to refresh this make sure that I’m still logged into the right account. Okay, so right here guys, This is my demo ads account and what we’re going to Do is we’re going to come up here to the search bar and we’re going to type in pixels.
Okay. Now, if you guys have never set up your Facebook pixel before no worries Kay, What’s going to happen, He’s going to have, I think it’s a green button right here and it’s going to say, create Facebook pixel. It’s going to Just take you through a step-by-step Process. Right here on Facebook to be able to go through and create that Facebook pixel Okay, so now you can see this is a demo account, but I use it for all my demo stuff.
So yes, It is like firing so like what firing means means that any time so like let’s say, We’ve got this pic this pixel, which real quick. Let me just hit that really quick. What is a pixel right? So basically, it’s a little piece of code that you’ll go through and you’ll put on your website And I’ll show you guys how to do that here in just a second as well And you’ll. Put that on your website and anytime, someone pulls up your website.
It basically is this little of code that communicates back and forth with Facebook, letting it Facebook know who visited your website. Okay, so it’s pretty cool And then you can go through and that person becomes a part of a custom audience that you can go through and set up these Retargeting ads and go show your ads specifically to these people. So you can see a hundred and sixty-three people have visited the websites that I have this demo pixel this demo stuff on that I can go through and create an ad targeting these 163 people, okay, so pretty cool.
But what we’re going to do is going to kill it. Click on default, pixel right here and guys Facebook’s changing their their Facebook as manager, the way it looks and all that stuff all the time, But this is the most recent. This is where an April now of 2018, so I just want to share with you guys the most recent most up-to-date everything of how it all looks. So you can see all the stats right here of how many times like per day, that it’s it’s firing That someone’s visiting your website.
But what we want to do to go through and Set up this Facebook, retargeting pixel and using it on our actual website. And I’m going to show you guys how to do it on our celeb. Catchy are lead generation software here that we’ve got now I’ll, also show you guys how to do on click funnels, because that’s another one, that’s widely used by a lot of people just to make it simple and Honestly it’s the same thing if you’re using WordPress, Shopify Winx, whatever it’s the same process and format, I’m just want to show you guys, really quick, Okay, so we’re going to do is we’re going to click on setup over here, and We should get these options right here.
Use an integration or tag manager manually install the code yourself or email instructions to a developer. Now, You’re, probably like me, okay and you’re, probably not tech, know Technologically inclined you’re not very advanced with all that stuff which I’m not either guys. So you might think, like. Oh I’m going to email choices to a developer. Well, you might not have a developer. Okay and honestly, the nice thing is Manually installing the code yourself is very easy.
Okay, all it is, is copy and paste like you, don’t even have to know what the code is, what it means, what it does You just copy and paste and that’s what I do and so that’s what you can Do as well, so we’re just going to Click on manually install the code yourself And then we’re just going to skip over section number one and the number two look at this guys Copy: the entire pics code and paste it in the website.
Header. Okay, now I know about you guys, but I’m not very technologically advanced, but I can copy and paste pretty easily I’m pretty good that right. So I’m just going to come down here as you hover over. Let’s see how it says: copy code to clipboard, you just click on this and guys all this stuff. All this nonsense. I Have no idea what it means and you probably have no idea what it means either.
All I know is that if I copy this – And I paste it onto my website – I know that it works and that it communicates back and forth with Facebook, Okay, so that is all you really need to do so I just click on this copy. The clipboard now First show you guys how to do it inside of Arsenal and then I’ll show you guys how to do inside of Clickfunnels here, really quick. So what we’re going to do is going to come in here to the website builder We’re going to click on edit, Okay, and if we come back here, it says Paste the pixel code at the bottom of the header section just above the head tag.
Okay, now, if you’re, using WordPress, Wix Shopify clickfunnels Arsenal, whatever you’re using Pretty much you’re going to have It’s going to have a little custom box where you can just paste it into the head tag: okay, this head area. So what we’re going to Do is come back over here And if we just go over here to this page level, we can go down to Advanced and see this little box says header tracking code.
This is exactly what it’s talking about. Okay, so all we do is just paste it right there And then, if we want to do it on the Thank You page, We let’s click on that. We’ll click page Paste it right here on the header tracking code, We’ll hit, publish and it says, website, saved and publish, and that’s it guys You are done now every single time. Somebody visited visits this landing page that you’ve created inside the Arsenal, software Facebook’s going to know they’re going to go through and track it inside of their system And you’re all set ready to go now.
The same thing goes for click funnels over here. So if we come over here, Let’s just pick a random funnel, So we’re going to come in here and sorry. My Internet’s a little bit slow right now. So, let’s come down to. Let’s say this testimonials one: Okay! Well, I want to go through. I want to track everyone that visits this testimonial page and you can go through There’s two ways to do it. You can go through and do it page individually Or you can just do it once and it’ll apply to every single page in this funnel.
So I’m just going to come up here to settings Okay And then inside the settings it’s going to have a spot where you can see the header tracking code. Now I’ve already got my main Facebook pixel for my main website in here. So you can see this right here. I already copied and pasted that. So if we want to do this new one, We just paste it in there and you are set you Just come down and hit I’m just going to actually take that off, because I’ve already got the pixel code in there.
Then all you got to do is sit, save and update settings, and You are good You’re done. You’re set you’re ready to go now. One thing that you can do is this: Facebook Pixel helper, if you guys, are using Google Chrome, which I highly recommend using google chrome Just in general, using Facebook as manager using everything, but they have this little pixel And I’ll. Show you guys right here. So Facebook pixel helper – This is a chrome plug-in where you go say, add to Chrome.
You can see right here. It’s grayed out right now! That’s because the Facebook pixel is not on this page right here now, if you pull up, Let’s say one of my websites right here, You’ll be able to see right here. It says highlighted It says two or one, it could say one or two. That means that the Facebook pixel is Successfully installed, so this Facebook pixel helper. This is a hundred percent, free chrome plug-in, You can say, add to Chrome, okay, And then you can use that to test and see if it’s working on your website on your landing pages, on your blog on Whatever site you’re going through and using okay.
So now that we’ve got this installed, what we want to do is come back over here to the Facebook Ads manager And we want to create an audience so we’re just going to click on audience. Okay, so audiences right here and we’re going to recruit through and create an audience custom to people. We have already visited our website. Okay, so this is pretty cool. So read this: we’re going to come over here to create audience, Will click custom, audience right here and then we’ll say hey We could do a customer file.
That means we could. If we have a list of leads, we can upload that information into Facebook, But what we want to do to take advantage of the Facebook retarding pixel is to go through and click on website traffic right here And then we could say hey. I want all website visitors. That means anyone wherever my pixels at Anyone. That’s that hits any page on my website in the past 30 days And I think you can go to Mac’s 180-day see that right there.
So you can go up to 180 days if we want to collect every one or you could say hey. I only want people who visit specific pages. Okay, So you can go through and do like your blog right here put in the URL to your blog. So, let’s just say I’ll just show you guys really quick right here, So our Arsenal mkg our blog. If we click on this – and we say – ok, hey, I only want people. Where are we back here? So I only want people that have visited Something one of the pages on this URL, so on our blog right, so you go through it.
You can say, or this landing page or that landing page or this is specific, blog post and You can go through and create these custom audiences or for this example, We’ll just say all website Bet visitors and we’ll say demo all Website visitors to give it a Name and also you can go through and include more in case you can dive in deeper, say: hey anyways visit, all my Website pages or or you could say, hey anyone, who’s visit this specific web page Or you can even go through and say how much time They’ve spent on your website, which is pretty cool, Looks like if you go through and create a blog post, and if you want to know like you know, did they read it or Not? You can say: hey someone who spent at least 30 seconds on my blog post on my website And see if they’re really searching around and no and so they’re, not just like clicking on or clicking off or you can say, hey I want everyone.
That’s visited my website, but I want to exclude Anyone who has visited this specific website or this specific page okay. So if there’s like a page where it’s like, I don’t want, I don’t want these people to be included in this audience. You can go through and do that as well and then once we go through and create the audience name, We can create that audience and then what’s going to happen, is it’s going to drop down So we’re going to say done for right now You see demo All website visitors, Okay, so it says populated right now and guys this is going to it take.
Sometimes a couple hours could take as much as Four hours to go through and populate it, But that doesn’t mean that you can go through. That doesn’t mean that you can’t go through and start creating your Facebook ad campaign Targeting these people specifically now, Let me just go through. I wasn’t going to do this, But I’ll just show you guys how to go through and target that that specific community with these Facebook retargeting ads So let’s go through and click click create And then we’ll say, for this example just say: traffic and guys.
I cover in that Facebook guys mini course. I mentioned that I’ll. Give you guys, if you’d, give a thumbs up on this article and drop a comment below I cover all these different marketing objectives and when you want to use each one And how to go through and use them and all that in detail. So for this one We’re just going to say, traffic demo campaign Continue and then now what we can do is we can actually choose that specific Facebook audience right here We come down to custom audiences click right there and then it will pop up.
We have our look like audiences, Which I cover that all in that Facebook, as mini course as well guys to drop a comment below give a thumbs up in this Video, we’ll just come over here to custom audience. You can see right here demo all website, visitors, okay, so You can see it says less than 20 people, but that’s just because it’s still populating Okay, so you don’t have to worry about that. We can just click on this and as it populates Facebook will automatically update that.
So you don’t have to go through and worry about it, and Because this is a custom audience, We don’t have to worry about. You know targeting the United States or age or men or women or language or anything else right here. We just target this specific audience And then we go through and we can choose where we want to place the ad Our budget, that we want to spend each day and typically on retargeting ads, we can spend a lot less money.
We can spend as much as like five dollars Or one two five dollars and go through and hit that specific audience, and I was just on It’s been a few weeks now. Actually, but I was on a call with our Facebook Ads rep And it was really cool because they were saying that for if you’re, if you’ve got a custom audience and your retargeting that audience That Facebook will actually show your ad before any other advertisers.
Because you basically own that data Okay, because it you’ve shown that hey this person’s already interacted with my brand. So it’s going to show your ad first and your ads are going to be a lot cheaper. So it’s pretty cool, And so you can actually spend a lot less money on the daily. You can say maybe five bucks, or even a dollar, depending on the audience size, Hit, continue and go through finish up, creating that ad and, as I mentioned guys, all the ad creation, all that stuff I have inside of that Facebook Ads mini course.
I want to give to you guys, if you just give it a thumbs up and you go drop and comment down below so Anyway, guys, hopefully, that’s helpful with the whole Facebook retargeting pixel setting with your Facebook retargeting ads, getting all that put together. If you guys, like this and you’re brand new to the blog, my name is Jason Wardrop, I launched new articles every single week. Helping you generate more leads, make more money and grow your business.
So Hopefully you guys like this. If you guys want that Facebook guys mini-course, give it a thumbs up drop a comment below, And I will see you guys all tomorrow.
Looking for a company that will have your back? Check out the video below:
Let me open up the case. Scott two lovers on the front one right here: 11 right here, then it’s got one on the side. Over here and another one, we need it open here it is I’m reviewing the Pelican case today for knife storage. I think it’s one of the best options for knife storage.
It’s got the pluggable foam so, like I’ve heard of that a few youtubers say you need to use an exacto knife or like a really sharp knife, to cut out this phone. I didn’t have to do that. All’s I did was pluck it all out. You can see it’s, you can just do whatever you want with it. Oh yeah for bigger knives. I did three up and down. I did it. There’s 14 across 14 spaces for knives, and I did one row big and then all these little and then one more row big, then another, then more little ones.
What I do this as I plucked out everything in the top and bottom layer here, is one layer I’ll get a popular knife to put up against it. The leak, that’s just one layer. You have two layers of foam to do whatever you want. Here’s the second layer, so you got two layers of possible foam. I plopped out the bottom one so that you could so that I don’t every time I get a new knife I don’t have to. I don’t have to take all my knives out.
If I just get one knife and left the pluck out a new piece, every time use the bottom layer. It’s just protective. It’s not pluggable can’t put that it’s just a safety, a little safety Matt. This will fit pretty much any knife that you’ll have. I mean I don’t, I know the spiral. Military is a big knife, I don’t know without fit in here, because I don’t own it, but I’m guessing that it would. If you have this normal knives, they all fit really good like this leak read when I put it in one of these holes just drops to the bottom.
I have to go down there and dig it out. So it’s pretty deep, I’m not sure the exact dimensions, but I’m guessing it’s around. Seven eight inches deep, but you probably like. Well, I don’t want my knives dropping to the bottom every time. Every time I put my knives in there, so what I did was I kept every piece of foam that I plucked out here. I kept all the foam that I plucked out and I put it in a target bag and put it in my closet.
So when I get a new knife, if it’s, if it sinks to the bottom of the hole, I can customize it so that it fits the depth wise for any knife. Excuse me: yeah. You got to pluggable layers, I’m pretty sure it will fit any knife. This is the big 1600 version. I think it’s just a little bit deeper than the 1500 and it’s a lot bigger than the 1500 case, and I just didn’t won’t have to buy another case. So I went ahead and got the bigger one.
It’s pretty much all I got to say about it. It comes with if, when you open the box, there’s an envelope that, like you, can get your name engraved and instead of this being there it’ll be a nameplate or whatever you want to put on there. So they’ll just take this out and put in your name plate that they make I’m going to do that. I costly, I think it costs around ten fifteen dollars. Another thing has: is that pressure with automatic pressure release valve? I don’t know if it says it.
You know just join you in Pelican case, but it’s the pressure release automatic pressure release valve. I guess it just equalizes the pressure like if you have this case on an airplane which I will never have on an airplane because it’s got knives in it but yeah. I can show you how a few knives sit in here for the blur I didn’t have to. I don’t have to customize. It will just fit fit in any of these, just because it’s big enough to where it doesn’t sink to the bottom, but it will, if I keep pushing it’ll go deeper, but it won’t see because of that.
I guess that really grippy. So I didn’t really have to put any phone. The bottom of that. That’s all I got to say about the Pelican case, so really good opt in a story knives to get here. The the latches are really loud and just dirty and you can put a lock on it. There’s two places for a walk i’m going to. I might do that sometimes so, if my friends are over, but that’s all I got ta say about that.
Let me show you all my knives, my collection update after Christmas, i’m going to show you all the knives that you might have already seen in my other articles. Kershaw blur cryo the leak Scout, you that’s it for Kershaw. I think reason i’m doing this. Article now is because I didn’t want to do a article right after Christmas, where I’m still like really excited about the knives I got, but i’m still excited about them.
But when you first get a knife, you’re going to tell a bunch of lies, but how much you like in sup all right? Oh my gos group tell you next. I did a review on this and I knocked it for its detent. I tightened it up a little bit. It’s just now, it’s hard to it’s hard to flick out. I knew that was going to be a problem if I tightened it. If I tighten it anymore, it’s even hard to get how manual. I just don’t find myself carrying this knife.
Very often, oh I’ll keep it. I like it need another benchmade, the benchmade volley. I did a review on this knife as well, and another nice you’ve already seen or the last night that you’ve already seen. I guess the spyderco sage, one yeah, that’s all that’s what I had when I started then after Christmas. Let me show you the new knives that I’ve got ok I’ll start with Kershaw. I got three new curse or four new Kershaw was again.
I got another leak. I wanted a leak with a plain edge, cam razor sharp here it is next to the other one. I wanted a plain edge because I don’t really love serrations and this was a gift and I I really I really like Kershaw serrations, but I still want a plain edge. Kershaw’s, like the only serrations that I can stand. Yeah I got another leak. I got the skyline really popular knife. This knife is not assisted.
I actually like it not assisted it’s really smooth. It’s got this comfortable choil. Here, it’s really comfortable be doing reviews on all my new knives. Probably not this one I’ll be doing a review on the leak. I haven’t reviewed it yet, but sometime soon I will – and I got the Kershaw piston look like this. I have to it’s got the blur same as the blur thumb, studs and a flipper. So I like that night to run out of room in my last new kershaw is the Kershaw knockout, with the sub-frame lock, where we use coming and I got two new spider goes: got the ladybug with h1 steel, rust proof, meeting, sicky city.
I got this knife to go fishing and whenever I’m around water I’ll carry this knife, I really like it for how little it is. It’s really comfortable with the finger choil and the thumb thumb rape. One of my new spider goes in my last new knife that I have the main x2 lightweight. I’m really excited about this knife. This knife is only 3 ounces and for how big of a blade – that is, it’s a superb some great knife to carry.
I love the Y, your pocket clip like the ball, lock the ball bearing lock or whatever. It is still kind of hard to do that. I really like the handles handle scale at night. Sometimes it like, if you’re in low light, it looks black, it doesn’t even look blue yeah. That’s all I’ve got for you guys, show you all my new knives. The review of the Pelican case do a close-up yep thanks for reading guys.
Knives and daggers are awesome! Plain and simple, right? Let me say, I enjoy my dagger collection with a little music playing in the background.
You guys probably don’t notice the difference, but it is pretty awesome I kind of like it. I think I’m going to film a article on it. I have now moved all of my planning supplies up into my office, which is kind of the end goal anyways some of the things I will still be filming on my dining table, which is downstairs.
It’s still a white background, see well really notice a big difference, but I’m very excited about this. It’s very cool. So anyway, let’s get started with the article today, I’m going to be sharing all of my July spreads. I haven’t done like a plan with me playing with me in a really long time, but what I have been noticing for myself is, I am getting a lot of planner piece if you will from filling in my plans daily.
So that’s really been working for me. So I’m just going to keep going with that and I’m going to be sharing every month with you guys my spreads and see what I did so my monthly is a little lackluster. Unfortunately, but I didn’t film this – I filmed my July one which I believe is already up, so I will link it wherever it goes anyway. So this is what happened in July, but let’s get to the a monthly spreads or not monthly.
I’m sorry the weekly spreads. This is the first week of July. I did more of a patriotic theme since July 4th was this day. I will link all of my like favorite shops that I used in this planner. If you guys have any questions about something like a little bit more specific, just leave them in the comments, and I will get back to y’all if you’re wondering where somethings from there is stuff in here, I will say that the shops are closed and has been Closed for many years, but I love their stickers, so I’m just going to keep using what I got you know so anyway, this week was kind of fun just had a random day off kind of in the middle of the week.
I did work on Friday. I think there was only like four no five people in my office like at all that went to work on that Friday, so it was actually kind of fun, um, so anyways, but that is this week. So just the red and blue a theme, and then we have the week of the 8th through the 14th. I did use this simply gilded, which I think is absolutely gorgeous. I am a little obsessed with simply gilded washi now and this star, Stardust, I think, is what’s called the Stardust pattern is totally my jam.
I love this one that it kind of goes from like pink to purple to blue. So I know I just thought it was really really pretty so clearly I had to have it krummy thing that happened this week is I went to the ER for chest pains so that was fun. I didn’t have any heart related issues. I was having over production of my stomach acid, which was pushing up and which felt like heart related problems. So I drove myself to the emergency room about 3:00 a.
M. That Wednesday early morning and got all the things done. Was there for several hours and then I took a sick day so anyways, but the unfortunately the pain, the tightness and the pressure did not go away. Unfortunately, so I did work from home for a little bit here and then I just needed to like try to lay down. It was very difficult to sleep during that time and then Friday. I also took a sick day because it was just it was so much pressure.
They did give me something for it, which is great, but it didn’t, you know, start to take effect until a little bit later, so it took effect kind of in this timeframe. Over here so anyway, that was what happened that week and yeah so and then I have my little pill reminders. I got these from a shop that is closed, but there’s a lot of shops that have these little little capsule pills and stuff, so yeah very korone um alright.
So this is a little bit of a hot mess, but you know there is a method to my. My hem y’all, so this week I also had a day off from my work. I actually won twins tickets and it was a day game. However, y’all know me: I ain’t really into the sports ball, so my uncle actually ended up taking them, which is great. He said he went, he had a great time. Also. Coincidentally, my brother is now a back from overseas and he came in that evening and they came over for dinner.
My was unfortunately still in the hospital he has been dealing with some kidney stones and yeah had another procedure, but then had to stay for quite a while longer so anyway. Also this week was the simply gilded pre-sale, so I made my list of all the ones that I wanted. Most of them are the Stardust pattern, which is right here, there’s some shooting star, which was awesome. There was one simple line and then the Twilight collection which are like boxes.
I wanted those as well so anyways, so that happened here and yeah. So I I don’t. I think the pre-sale actually started on like Thursday or Friday, but I I got my life together on Sunday to actually order it, but the presale is done now and as I’m filming this so Anna Marie alright. So and then this is actually this week. So this today is a Sunday ooh look at this. I can get this off the list whoo, so I have some things to film today, I’m going to be filming my Raskob cart organization and also I’m going to be doing my filming set up, which I hope you guys will enjoy and this week there was a Lot of stuff going on, I actually had to do two jobs on Monday and Tuesday, so another division of the company that I work for the person that does my job was on vacation.
So I was doing his job as well as my own anyway. So I had to do that and then on Wednesday my brother came over. He helped me hang some mirrors and then I made dinner for us and then someone on my team was out on vacation on Thursday Friday. So yeah I don’t know I mean it was. It’s a good time and my mom came over last night. We had a wonderful time. We had to chat and stuff like that, so it’s still pretty early in the day, even though it doesn’t look like it’s early in the day, because it is about to storm here in Minnesota.
Unfortunately, so I’m going to try to get all this filming done before the sky turns totally dark, but you never know, and then this evening I’m going to be doing some meal prepping and then that is it for the entire month. Here is my budget actually for August I’ve already posted it, but I’m really loving how everything is here. You know, like I, don’t know, here’s here’s my July right here but yeah and then you know moving into August.
I have some things written down already, which is great, and then you know I’m going to keep going with what I’ve been doing and filling in. I hope you guys enjoy. You know seeing what I have done after the fact you know, usually when I get home here I’ll, give you guys like a little sneaky peeky of something-something all right. So let’s do like this. Alright. So here is just a random week. So August, 26, through September 1.
What I like to do is I like to actually set up my work first and then, if I want to use something down here or like it’s, the first of them Doyle’s going to have his monthly meds. If I have any birthdays to put in paydays, I have one of my co-workers: that’s going to be in Minnesota, so like the things I know about, I want to put in, but then when I get home I usually I put my washi into like six or Seven, that’s the latest I’ll ever be in the office is in seven, but it’s only if I’m trying to really finish a project that I can’t wait till the next day or something like that.
Most of the time I leave the office between three and five thirty, like that’s just kind of a good. You know when I leave so I will end up ripping the washi where I leave the office and then I’ll kind of fill in the rust down at the bottom. Here, I’ve kind of been using that for like YouTube or filming, or anything like that like if I need to edit something or in posting something or I need to correspond with somebody about.
You know life on the internets, but um yeah, that’s kind of how it looks, and then I just keep going so not all of my weeks are filled out how majority of them are, but not all of them are filled out and I’ve just been trying to Use what I have as for like stickers and washi, and things like that, but you know I do love a good pre-sale clearly so anyway, let’s flip back to what I did this week. So let’s do use alright, but da da da all right.
So I’m going to call it out the article here. Thank you guys so much for reading, if you have any questions, feel free to put them down in the comments below. I am going to be putting all of the shops that I love to use down in the description box. Some of them are affiliate links and there are. There is one for sure that will have a discount code so make sure to check that out. It’s because you know who doesn’t like a little bit of savings right guys so anyway, I’m going to jet.
Thank you guys. So much for hanging out with me today make sure to thumbs up the article if you liked it and feel free to subscribe and I’ll see y’all in the next one bye guys well folks, it’s time to kick it old-school.
Ala social media e pessoas que Trabalham com as redes sociais, seguinte, henrique, fala, uma, coisa, muito, importante, Hoje que diz respeito às palavras chaves do beijo e precisa usar palavras chaves Do google quem anuncia no google, quem, faz, post blog não, cara, pálida, precisa Usar o planejador de palavras chaves também quem usa, as redes sociais, como Assim as palavras-chaves interferem na rede social presta atenção que eu vou te Contar todas a milonga quando você vai falar nas redes, sociais, sobre, um, assunto, Por exemplo tinta de cabelo, sim você vai falar você, vende, você, tem Uma loja de vender tinta de cabelo e aí você precisa desenvolver conteúdo, para, o Seu instagram pelo seu facebook, em nossas, foi, o clube, mais, importante, ainda, Mas você precisa desenvolver conteúdo pra vender os produtos da sua loja Qualquer primeira coisa que você tem que entender sobre, o seu conteúdo para Começar produziu de que forma as pessoas procuram esse conteúdo elas vão procurar Dentro da igreja procurar dentro não necessariamente porque, a gente sabe que A diferença entre o google eo youtube e essas redes sociais como, o instagram Facebook é que no instagram e, no facebook as pessoas escola não, o seu Feed e vamos recebendo a li para 1 quando alguma, coisa interessa, a elas Já, no google e no youtube as pessoas vão lá procurar por algum, assunto e aí você Programa o seu conteúdo de acordo com o que as pessoas estão procurando e pô-lo Youtube entrega na mão de quem procura aquele conteúdo que você produziu essa é Uma diferença básica porém se você entender muito bem como, as pessoas estão Procurando um assunto, no google, ou seja, quando, você, coloca, lá, tinta de cabelo; no Google eo google preenche a continuidade da sua frase ele fez, isso de acordo com, Que as pessoas já procuraram com, a frase longa que as pessoas já procuraram então Se você utilizar, o planejador de palavras chaves para saber que frases São essas que as pessoas procuram sobre, o seu assunto Você pode utilizar essas frases que só são familiares das, pessoas porque elas Estão procurando dessa forma nas redes online do seu conteúdo tanto, no Instagram quanto no facebook e olha que lindo as pessoas vão prestar mais Atenção nos seus posts, se aquilo talvez com, incidir com que elas procuraram, no Google hoje olha e não é procurei, no google como pintar a Sobrancelha com, rena e casualmente eu vi, essa mesma frase que eu digitei; no Google no perfil da loja de tintas de cabelo que eu sigo não é lindo então Cônsul magnânima como sou, pessoa generosa, eu fiz, o seguinte eu peguei uma Aula sobre o planejador de palavras chaves que dioninho que é o responsável Por esse segmento aqui dentro da equipe produziu para os alunos do criadores de Conteúdo e vou disponibilizá la como, uma espécie de amostra grátis do meu curso Aqui pra vocês então do primeiro comentário e na descrição desse vídeo Está um tutorial sobre como utilizar, o planejador de palavras chaves para Identificar de que forma que o seu público está procurando, o seu assunto Nos buscadores do google isso é muito rico isso é muito importante e qualquer Pessoa que trabalha com, qualquer coisa, no meio digital deve, saber usar, o Planejador de palavras-chaves pra confeccionar, a sua estratégia de Conteúdo, a higiene mas não sei como, confeccionar Estratégico de bom né então é porque você não é meu aluno ainda porque se Você fosse nascer já saberia de tudo, isso então, cara, pode, ser, para resolver, Esse problema de estratégia de criação de conteúdo de forma rápida e Inteligente já sabe que existe um curso com, a tia Rei: aqui chamado criadores de conteúdo que eu também deixa a descrição em todos Os meus vintes então gente ninguém mais produz conteúdo sem perguntar por que o Google o que é que as pessoas estão procurando a respeito daquilo Valeu então já sabe terça e quinta, estamos aqui, debatendo, todos, esses Assuntos do universo do marketing digital às, vezes, coisas de Neuromarketing e muitas vezes coisas de marketing de conteúdo, como foi, o caso Desse vídeo tá então um beijo lá escreve, no canal, se não está, inscrito e me Aguarde que venho sempre com, nove nac, beijar, carreira
That sounds calm, so today’s article, it’s for music artists. So if your music right and you’re looking for a producer, we raced to build with or just to buy a piece when it give you three tips in ways. You can find good produce up to work with tip number one tip number one’s going to be your local area. Where you live, it’s bad to be producer out there that’s ready to work and it’s down to work.
But this all depends if you’re just looking for a producer to buy beans from or you look into to, build with them and a collab a collaborative basis, which means no upfront fee. But you will come up with some kind of agreement on the ROI. So that’s located on word-of-mouth tell your family and friends. Your family and friends will know that you do music or it should not reverse. If that short should be a support system and wife, it’s not colleges.
Universities in your area get out there. Networking meet like-minded people. I got it before searching Eventbrite, see who’s hold it. Networking events for musicians most timely producers will call it dynamics. I know I do we’re looking for artists, you wants to work with so yeah just get a new local air and stop start working with producers in your area and whoever’s making the type of music that you like to create then go for it tip number two: Will be Instagram Instagram is, I don’t know the success rate, it’s kind of saturated, but you still will be able to find decent music producers and beat makers, I’m just going to call it music producers, these music producers on there looking for artists to work with.
So what you need to do is go into this search bar put in put in need, beats, put instantly beats yeah, because I even know it’s saying send me: bees need beats. I know for me I’ll put that in a hashtags, because I don’t know that music is looking or will use that. So no, no, it’s weird, because sin B doesn’t really make sense if you’re musically juice apart anyway yeah. So if you put that in the hashtag or you put say, beat articles, could I use that hashtag as well? I know others do anything around making beats and then sort of hashtags put that in a search scroll through whoever catches.
Your eye get your attention. Click have a quick look at their profile, see what they’re about I don’t make NBC so or are they? Are they just making beats as a hobby? So you need to see if you, if you resonate with that Medusa, are they putting out the type of music that you like the type of sound that you like, if not keep it moving. There’s plenty more on there and just hit you so once you do find someone, let’s hit them up at a DM and then it has to be for all bridges and beat makers.
But when someone hits up in your DM saying, I, like your Sam, this work that there is that that’s everything I’m saying cuz! This is that’s what your Dana for in it. So when you’re putting in your content at me, you want people to see what you’re doing and get in touch and start collaborating, so yeah just hit up hit them up minute. Dm it happen is DM. I don’t know think you need to say. Oh cool piece, nice piece and well, I think if you weren’t in the DM and I said, look I’m a music artist looking to work blah blah find out.
If this, if it’s a case of you having to pay for the beats or if it’s a collaborative fee, all depending on what you’re trying to do, is war so yeah, okay, some producers, I’m not into the freebies thing or trying to collab summers – want to make Money, but that’s it just talk to see, see what you’re. After don’t, if you don’t work out, keep moving tip number three kind of the same thing: YouTube your planet, your feet, articles on there put search in plant beets or beets, they’re, sort of keywords, you’re going to bring up a whole heap of banners.
There’s pictures that they’ve produced on some heavy wayfinders plan what you job with find what you resonate with the sand that you, like most time, they’ll, have look with links to the to the beat that’s been left in the article. If you wan na, buy the beat straightway hit a link, try to be like, if you want to, if you’re looking to build with them, then they should have a link to their social medias.
So you better just hit them up on a histogram or an email. Yeah, those those are my three tips for you to find a producer. Yes, a map, but in scramble forgot the questions I’ll be happy to help always happy to help out and see those helped if it has hit it like hit. The subscribe button, don’t forget, hit a notification ball, so you get notified anytime. I go up a new article and, as per usual, I appreciate your time.
I actually started my career in Milwaukee Wisconsin and my dad’s commercial art studio. I worked for him all during high school in college and I eventually took over his design firm and then I moved to Atlanta and kind of kept it going. I’ve been a freelancer, I’ve been independent for about the last ten years. I work in both print and web design and I’m kind of a logo fanatic.
I do a fair amount of logo design. I’m glad to see you guys here today, I’m hoping this will give you a lot of useful tips. I’m going to ask that you hold questions till the end of my schpeel and then we’ll talk, and then I have a handy handout for you all. So thank you. So I’m going to start off with kind of an existential question, which is: why have a logo anyway, we’re going to talk a little bit about logo versus branding versus brand identity and what that all means? Okay, basically, a logo is a graphic symbol that represents the essence of a person, company or organization when people say crisp, clear and professional logo on your website.
It conveys credibility and authority. It establishes your business or organization as a high-quality, trustworthy entity, and it offers nonverbal reassurance that visiting your site is going to be worthwhile. Brand identity is a combination of how you define and promote yourself and how others see you. Your logo is just one very important element of your organization’s brand identity. Everything you do is to build awareness and reputation around your company and its product or services, and that creates branding brand identity is the collection of your business assets that includes your logo print materials.
Your vehicle signage pens, your website, header, your social media, icons that helps to create your brand image, so here’s an example of a consistent and well-planned brand entity that I’m sure is familiar to most people. Mercedes-Benz is a brand identity that exudes elegance style and quality and definitely a certain price point. So it’s really important for your logo to be consistent. It’s really important because if your logo gets distorted, if it’s reproduced in a hodgepodge of random colors, if it loses its original typeface, that all will dilute your brand, it weakens your brand recognition and makes you look unprofessional when you’re trying to build brand recognition.
It can be confusing to your audience if you use a lot of different versions of the logo, so consistent, colors, typefaces and shapes help. Your potential client remember your business and that helps to forge a connection. People are more likely to choose brands that are familiar because they seem known established and therefore trustworthy. Your brand identity gets delivered through all of your assets, from your business card to your website to social media sites, to the branded holiday gift that you give to clients.
So a strong logo should do the following. I’m just checking my slide numbers here. It should embody your brand, be instantly recognizable, be versatile and be timeless, and by that I mean just not so trendy that in two years time it looks really dated the FedEx logo. Is a really good example of a strong, consistent logo, it embodies its brand and you can see the the white arrow that’s in between the E and the X.
It’s kind of a little subliminal, very strong little element that they have it’s recognizable, versatile and timeless. It has a consistent look through all media when you, when you see a FedEx van or FedEx envelope, it all has the same look even though there are different iterations of this logo, as you can see here, the three different versions. So let’s talk about the key elements of an effective logo and, let’s start off with typography there we go, a logo can be purely typographic or it can include a visual element.
A logo is called the logo type or word marked, when only the letters of the name make up the logo and there’s no symbol. The lettering itself becomes the visual a text only word mark logo is fine, but only when you do it with styling and sophistication. You certainly don’t want to design that logo in Microsoft. Word using x, roman, really don’t be doing that. Here’s a few examples of some very recognizable word marks and then there’s one that I did for a client recently on the upper right, she’s an event planner and it was just type only but kind of the whimsical feeling and the colors it all kind of contributed.
It worked well on her website and she was able to use it easily on social media. A logo mark includes a visual element or an icon, along with the business name. Here’s some examples. These are some examples. I’ve designed for clients in the past, taking into account their desired brand message and their color preferences, your choice of typeface and the visual element needs to be distinctive and speak clearly to the world.
It’s sort of a an atmosphere that you create you’ll notice, the different typefaces, the different colors. Each of these clients had a little different objective in mind in the case of the one on the lower left Anna Mae’s pantry, that shape became sort of the iconic element of her restaurant and her website and everything associated with it. It had sort of a homey, down-home country feeling, and she showed me a shape similar to this.
So when we created this logo, we started with a text-only version and then we embedded it in this shape and the shape kind of became the holder. So it became very much part of her whole identity she’s all over Instagram. If you want to check her out, you’ll see a lot of pretty things and they all incorporate that logo and she’s actually started using this logo to sell branded items kind of like a Martha Stewart situation where she’s got like cutting boards and utensils, and they all Incorporate that logo, because that worked well for her.
So how about, if you have no typography at all, just imagery recognized brands like Nike and Starbucks, don’t really need to show their name because their symbols are so iconic. We’re so used to seeing them that over time, they’ve stripped away the name of their company, the symbol is recognizable people just kind of fill it in in their head, because you’ve seen it over and over most small businesses or startup businesses can’t get away with that.
You kind of need their name and possibly a tagline explaining what they do, but in the case of these Giants you all are used to seeing this. So a logo can tell a memorable story. I’m going to talk for a minute about NBC, which was originally known as the peacock Network. They used an illustration of a stylized peacock. In 1956, the peacock itself became a marketing tool with the tagline brought to you in living color.
This was at the very start of color television. Nbc was hoping that people tuning in to the state and to NBC stations would be motivated to purchase color TV sets to see the Living Color and they used the peacock. As that example, and over the years the peacock has evolved into this newer, digitized kind of shape, and it has a certain logic to it. Now it has a six colored tail, which represents the six different departments of NBC.
The peacock is facing right and that’s supposed to show that the network has a bird’s eye view of the future. So let’s talk about the next big element in logo, design, which is color. I always recommend creating a distinctive color palette that you’ll use consistently on all materials, and that includes accent colors on your website. You have to find out if your client has existing colors or possibly a branding guide that you need to follow, or are you starting from scratch? This will definitely have an impact on the work you need to do on your website and other media color choice should reflect what works for your audience.
Color is a subjective factor, but it always should serve a business purpose. It needs to be determined objectively. There should be a thoughtful strategy for color selection and you need to think of the various formats and and media it’s going to be used in, and you need to make sure it’s always going to be legible and reproducible. A recent University study concluded that color can boost brand recognition by 80 percent.
A lot of memorable logos use a single color scheme, but if you plan to use more than one color make sure the end result isn’t a logo that was confusing or busy. So here’s an example of a very simple branding guidelines. It’s just a one-pager that I did for my company some time. Larger businesses or corporations will have a multi-page PDF they’ll have files and Dropbox for vendors and and internal people that download.
This is just a very simple, showing different options and it’s a good reminder for myself: you’ll notice that I have the different color breakdowns. The first line is for color process. The next color is a hex code for web and the next color talks about PMS color. So I’m going to get to that in just a minute. Those different breakdowns. One thing to keep in mind is that color tends very certain color schemes look dated today, but we’re hip and trendy when they first came out, so you can think about the harvest.
Gold and avocado colors that were really big for appliances back in the 70s and 80s. So you need to always keep in mind that what’s really cool today, it might look really dated tomorrow. So this is an example on the right. The Tiffany logo is a timeless trademark, color and actually, interestingly enough, the Pantone PMS color for this fertility 18:37 is the PMS color and that’s the year that Tiffany was founded.
So when your big guns, like Tiffany, you get to have your own Pantone color, let’s move on so talking just touching very briefly, you could do a whole page seminar, all about color psychology, but just remember that color is subjective. It can have different effects on readers. Colors that might work well in our North American culture might convey something completely different to Japanese, South American or Middle Eastern users.
Even though we’re in a global economy, color associations and preferences will vary so you’re going to want to do a little research. If you have an international brand, so talking a little bit about color psychology, red implies passion, energy danger or aggression, warmth or heat. It’s also been found to stimulate appetite, which explains why it’s used in so many restaurants and food product logos.
I always think ketchup. You know Heinz, but you can see there’s different, there’s different kinds of companies that use red and, and not all of them are food-related. It’s just interesting when you’re out and you’re buying products just kind of pay attention to the colors that trigger you. What impulse it causes to make you want to buy so the color green is often used when a competent when a company wants to emphasize natural or ethical credentials, especially with products like organic and vegetarian foods.
Green also implies growth and freshness, and it’s very popular with financial products. Also, the implication of growth. Blue is one of the most widely used colors and corporate logos. It implies professionalism, trust, integrity, sincerity and calm. Blue is associated with authority and success and for this reason it’s popular with both financial and government websites, so remember for maximum impact.
It’s always good to stick with a single color or two color palette when creating a logo. However, there are some very successful multicolored logos, so the implication of multiple colors in the logos you see here is that these companies are offering a wide variety of products and services for the Olympic rings. The multiple colors sort of give a message of diversity and inclusivity, and now we’re going to go to imagery a little bit and how to select imagery for your logo.
So it’s really important that your imagery is non generic memorable and communicate your business personality. That doesn’t mean you have to buy expensive customized illustration every time, but it does mean that you want to avoid generic overused. You know banal images that you’ve seen in a lot of places. Readability is really important. You always want to make sure there’s proper contrast between the logo and its text and the background that it’s going to be against recognition and clarity are huge.
A pale logo type face against a pale background. It will be hard to read and very confusing, keep in mind that icon type images very simple flat color are great for social media, so current trends and logo design our unusual typefaces but readable, geometric shapes social media, ready like flat iconic images, bright flat, colors and Gradient colors and overlays you’ve seen these like feathered, colors gradient.
I think I have some examples we’ll get to that in a minute. So here’s a like three logos that people are pretty familiar with that have been redesigned in the last couple years to look great on social media. These are the before versions and here’s the after, so you can see how things got simpler. Popular effects like you, look at Instagram sort of the realistic and the kind of shadowy edge, and all that everything kind of stripped out now and kind of today when people are viewing things on social media on a mobile device.
These are a lot more effective. A lot cleaner, clearer to read the master card. One is also another good and you can see that it doesn’t look like a big change, but it’s pretty pretty major. So, just a quick not to be negative but overused clipart be careful, be very careful of free I’ll get to that in a minute. Poor quality or illegible typefaces, like my personal pet peeve, all caps italic with a black outline and a drop shadow in regards to free art, clipart included, always always always check on copyright limitations.
There’s so many royalty-free image sites now online you can go and for very small amounts of money. You can purchase something and then in if you buy vector art, you can manipulate that in Adobe Illustrator or you can hire an illustrator to help you cand logos from stock sites. I see this a lot in real estate where somebody essentially bought. It was a house with some fake type underneath and they fixed it.
That has a really cheap unprofessional effect, and I would avoid it at all costs and just remember that people have really short attention spans and your logo needs to speak to them and kind of convey a feeling and be instantly understandable in a matter of seconds and Most of all, don’t use clipart that your client found in Microsoft Word because that’s not a logo. I’ve been there and just pretty scary.
So here’s a few tips how to help your logo work for you and work hard for you on the web. It’s a good idea to take the colors and typeface that you’ve been using in your logo and kind of echo it in the website, so everything’s kind of cohesive and belongs together. You want to connect visually and also use your logos, colors on your social media sites and, of course, on print materials. Make sure that your logo, colors and typefaces are consistent.
I just I’m a little obsessed with this, because sometimes you’ll have vendors, who will tweak things to fit the embroidery method they have for the baseball cap or the silkscreen that they’re doing on the t-shirt, and you really kind of have to be the logo police. For that, because it will affect your brand recognition, your logo also needs to support the general vibe of your site. What’s appropriate, I mean clearly a logo for a funeral or a corporate law.
Firm isn’t going to be the right kind of feel for a logo that you’re going to do for a nightclub or a florist. Next, I’m going to talk a little bit about. Where should the logo appear on your website, so the header of any website? That’s where your visitors likely will first see your logo, it’s a strategic part of real estate and it’s a great interaction starting point for your website. Users are 89 percent, more likely to remember logos that are in the traditional top left position than logos that are on the right and there aren’t you don’t see that too much anymore logos on the right.
The most common design position for logos on a web page is the top left corner and it serves as a landmark that Orient’s users, when they first land on the page it helps them, identify the website they’re visiting and they’re, more likely to recall the brand name. When the logos on the Left versus center or right apparently from my research, centered logos on the website might slightly negatively affect usability, but not as much as a right aligned.
Logo. The location of a centered logo is not, as far removed from the expected left position than a right-hand logo and centered logos. I think you’re, seeing that more and more now, because of responsive web design, the mobile first designs that people are doing now very typically you’ll have a non mobile view. You’ll have the hamburger or the menu kind of appear in one corner and then the logos in the middle, so that’s kind of driving, where the logos position also on the desktop version.
The Warby Parker great company for glasses. It used to appear on the left side of the website header. I think I showed you that there it is, and then, when you see it on the mobile view, it’s now centered we’re so used to the upper left or centered logo positioning that is kind of jarring to see it on the right. I saw that this is like a, I think, a fiend demo, and it just looked strange to me. I guess you know just not accustomed to that, so the dreaded requests as a graphic designer I’ve been living with this for many years can we make the logo bigger, guess what bigger is not better? A lot of clients like to see their logo really really big, but in truth, smaller logos are most commonly seen and expected on the web.
Bigger is not better and guess what users aren’t browsing your website to become familiar with your logo. It’s just a landmark. It’s just a guidepost they’re, coming there to check out your services. So if your message appears halfway down the page because of the giant logo, there’s a chance, you could lose the potential customer and an overly large logo could make your website look kind of amateurish.
Make sure your logo is flexible, that you can use it in various formats, including social media and mobile. Viewing a lot of companies will take a single letter or their graphic element from their logo and use that for their social media, icon an uncomplicated logo with just a few colors stands out best online and again, you need to keep in mind when you’re designing a Logo or you have a client logo that you may need to do different versions for different usages, for example, if your logo is really horizontal, it works great on your website header.
You might want to adapt it into a square shape, or maybe vertical, for a business card or for social media usage. It’s good to keep that in mind up front. So again, just using me my company as an example, we have a few versions of the logo on the upper left. You can see we have the complete logo with our tagline, so this tagline goes away as you see on the lower left. If it’s used really small and that could be in print or online like if I use, if I did this like on a pen or on a tiny post-it up, I don’t need to include that tagline.
This would be minuscule, nobody will be able to read it at the upper right is the background we use for our Twitter kind of landscape image and that’s using our asterisk icon of our logo and a tenth of the color that the attempt of the aqua color Against the solid aqua color and that’s just part of the color branding for my company and at the lower right, is the coral color asterisk that I use full-on for emphasis for bullets for accents on different materials.
So I it makes it a little more versatile and a little more playful here. This is from our packages page on our website. Just shows how we use the asterisk icon and actually these little icons when you first get to the page they kind of move. They look like little dancing like jacks from that you know from the game. This is where we describe different service packages and again just trying to be a little more whimsical and colorful, and here’s how we use it on the business card and again, the asterisk is pale.
It’s used as a watermark against a solid background and we’re going to talk just a little bit here about favicons. So pelicans are small 16 pixels square icon files that are displayed next to the URL of your site in a browsers address bar they’re, usually except they will be displayed next to the name of your site in the users list of open tabs and bookmark listings, and That makes it easier for the user to identify your site.
Well-Designed favicons are styled to match the logo or theme of your website, and that way, once again, users have a quick and easy way to recognize your website and here’s the nimble design, team favicon. So the favicon is small but mighty. It plays a subtle role in building the brand on your website and when visitors see it, they know, they’ve come to the right place a little bit here about logo file creation.
I always recommend that logos be created in vector art in adobe illustrator that way vector art allows you to enlarge things like ginormously or shrink it down really tiny without losing the integrity or the resolution of the image. If something is made up in Photoshop, it’s a JPEG or raster file, it’s made up of pixels and if you blow it up really huge like put on a billboard to the side of the building, it’s going to end up looking fuzzy.
So sometimes people will come to me and all they have is a gif or JPEG and typically will read R. I will just redo it as vector art, because that’s kind of the the base for everything else you’re going to be doing in the future. When you create your original file in Adobe Illustrator, you also set up colors for various file formats and usages. Here’s just a window showing you this is in Photoshop.
You can see I just kind of circled the CMYK down here that cyan magenta, yellow black. That’s a typical printing kind of, or digital output for print, the Pantone color selection would be shown in the color libraries area. You would click on that and that would take you to Pantone and Pantone has both coated and uncoated versions, depending on what kind of paper you’re printing it. Sometimes you have to be a little bit creative with color conversions, because it’s not a complete things that look perfect and to PMS colors printed on a business card may not interpret directly to the web.
The web uses hex colors, which means it’s hexagonal hexadecimal means it’s a six digit combination of numbers and letters. There are a lot of free online conversion tools. You can look around that will help you figure out how to convert from one color format to another. You can also do it inside a Photoshop and illustrator. Rgb is a color profile, that’s used in digital design and it represents the colors used on computer screens, TVs and mobile devices.
I typically when I create a logo in Adobe, Illustrator I’ll start in CMYK or Pantone and then later we’ll play with the hex colors on the website, and I think that’s kind of it except I’ll, take questions in a minute. If any of you would like to do a quickie logo review with me or you’d like to talk to me about anything, wordpress related or logo or graphic design related I’ll, be at the happiness bar right after here until lunchtime, I also have a really great little Handout, you say: Do It Yourself, branding audit checklist and it’s kind of fun, so stop up here afterwards and I’ll hand.
One to you also, if you visit my website, please sign up for my email newsletter. I send something out every month, not necessarily logo or graphic design related. Typically, it’s a wordpress related and here’s. My contact info I’ll be happy to take questions. Thank you, yeah, Karen. Yes, where am I oh yeah, so I oh here we go so, for example, yeah. So I yeah I’m still I to be honest when I I used that very sparingly, because that script is not the most readable, but it’s kind of fun.
It may change in the future. This was my. This was a huge just to give some background about a year and a half ago I was not nimble design team. I was, I had a name for my design company that was based on my previous husband’s name, and I had sort of this revelation sitting in a parking lot on a rainy Sunday afternoon, and I decided to change my business name, my logo, my colors. We are in the middle of a website class of judy night and I was going to change my web and I called Judy – and I said I I’m freaked out.
I need to change everything and she said you know what go for it. So being a logo designer you know at heart I went home that night and on a Saturday evening I just did the logo colors got it all going and then we started playing on the website. So to me my website and most the websites, I’m working on. That’s like a work in progress. What I love about the web, it’s not like carved in stone! It’s not a print brochure that got printed last week and the client called you up on a Sunday night at ten o’clock that there’s a typo.
In the second paragraph you can change you, can you can get feedback? You can alter things. I like it. Is it the most readable thing for headings? That’s about the most amount of words. I would ever use with that typeface to me it’s more of a headline kind of font. I think it looks great for the word nimble. The colors for me were kind of a riff on Fiestaware kind of 1950s. And again, if you go to my website on my blog, I’ve got posts and those are all from my MailChimp email newsletters and I talked about the color.
Their color is super suggestive, so subjective, sorry subjective. So a person my age might react differently than somebody who’s. Like twenty-two, but I did some kind of some like random casual testing and it got a good reaction. Many times when I’m working with a client on a logo, they have a committee, they have a board, they have corporate branding guidelines you really are held in. I worked on something not long ago actually for Emory hospital in Atlanta.
They just built a gorgeous new, huge addition to the hospital and they were going to have this big fancy kick-off party, and I did these layouts and they’re really happy and we got it like almost to the point of production, and then somebody realized that it looked Too, similar to something their competitor, a different healthcare system like there was some element, there’s some little like rainbow thing or something going on, and they just Nix the whole thing, and it a lot of people saw that including the president of the hospital I mean it Was just there’s things that are sometimes in your head and your memory in your personal database, and you have to be really careful that when you design or when your clients designing that it’s not about your personal expression, I mean graphic design and web design.
It’s all to me: it’s a visual problem solving and communication. So you have to put your ego aside even on your own website, if it’s not speaking to your users or speaking to your defined audience, that’s just not working. You know it might make. You feel good for a couple minutes, but not working. That’s right! Yeah for accidents yeah! I I didn’t set up like Wi-Fi or anything here, but yeah. I I think if you go there, you’ll poke around and you’ll see it’s just to me.
It’s kind of logical that that you’ve you’ve got this color palette. You’ve got sort of a look, and it establishes a branding and identity for yourself that you should carry. You should carry it out. The logo should not be a standalone that just kind of has its own little world everything kind of orbits around this brand that you’re building and it’s really important. If other people are like vendors or other people in your company, they’re playing with it, you need you really need to stay.
On top of, there needs to be a central place where you say: here’s the files for this and by the way, no, you can’t put it on a pink leopard background. You know or neon yellow, because that’s not going to work. So yes right so yeah. So when I’m working on logo projects for clients, I will do versions and sometimes what you think looks great in color and then you just create a grayscale version. It’s like, oh, my god.
It kind of have to recreate it and pick the grays and pick how deep is the black and it’s funny, because so even ten years ago I mean my career goes back way farther than that so gradients back in the day and early versions of Photoshop sprayed Ian’s would go like this, so it was like kissing death. We had a print folder. We did once and had a beautiful like deep teal up to white. It was so hard to get that thing to work, but remember that was back in the day of offset printing and and dots and and it’s everything today is so radically different because of digital, and I think, because a lot of things that you’re seeing now our Online only are in mobile and you don’t have that printing problem and I would say if I had a gradient logo and I wanted – and I was worried about that – I would just kind of gang a bunch of different samples and who’s ever printing it for you.
I would have them just output. Just do a piece of digital output, so we can show the client here’s what it looks like gradient gradient. Here’s what it looks like when I kept it in two PMS colors: here’s where I converted it ahead of time to CMYK. Here’s black only and – and you can make a judgment call – I think gradient – isn’t much less of an issue now than it used to be a lot of things. I mean I’ll tell you like it’s really back in the day, but we used to do everything in like Pantone one Pantone, color and one black color, because that was the most economical to color printing offset printing on a two color press.
Well, nobody’s I mean two color presses. Now are a dusty and dusty backrooms I mean there’s some usage like if you’re an Emory hospital or coca-cola, and you have your designated Pantone color. You are going to print in two colors or three PMS colors, whatever most people today are going to print using digital output, so whatever your, whatever the file, is you’re giving to the printer that digital device, that machine is interpreting your colors into its colors, which are Cmyk and even that think about it, it’s it’s not ink.
It’s it’s like powder, or whatever I mean it’s, not it’s not an offset machine where you read the guy dump the bucket of Pantone 285. You know it’s just it’s radically different. So I like to be cautious – and I like to test and even when I’m showing mock-ups, if client, if the client has a presentation – and it’s really crucial, like in the case with some of my bigger clients like Emery, I’m not going to trust FedEx Office or My own color printer to show a proof: I’m going to go to the printer, whose altom utley doing their work and they’re going to output it and they’re going to output it on the actual paper stock.
Because another thing that happens a lot in the world of printing – some of you may not know this, but the brightness of the paper color can affect the outcome of your color. There used to be a very popular thing, I think. Back in the 90s, everybody was printing on this, like eggshell, ivory, cream stock and a lot of times with, like weird brown ink. I you know, I’m glad that trend is over, but in any case, if you print a color in a CMYK conversion on a beige ivory cream stock, and then you compare it to a bright white radically different and even when you’re picking.
If you’re ordering business cards online, you go to like mu or vistaprint or the peppermint printing there’s a lot of good sites. What you see on your computer screen, it’s not what you’re going to get so sometimes it makes it makes a difference. It’s worth the cost to have them actually: output, it and mail. You a physical piece. If it’s crucial to your branding, it will look different. The interpretation of your colors will vary and and kind of a luxury on the web is it’s on the web.
It’s there. No one’s going to print it unless you’ve got a PDF attached to see an annual report and then somebody you don’t know what they’re printing it out on. Maybe they’re printing out on a crappy. You know sixty dollar inkjet printer, it’s not going to be the same. I mean what a client says to you: oh I just printed it out. I love it. Let’s give it to the printer. Well guess what they’re inkjet printing device is? Not the high end digital output, that your printers going to supply and they might end up being disappointed so always in the world of print.
You always want to output and compare and show yes Megan yeah, so yeah right, yeah, so colorblindness is, is something to definitely consider, and I personally need to read out more on that, because there are certain colors that a large part of the population doesn’t see, and So that’s that’s not part of my presentation, but that’s an accessibility issue and definitely worth reading up on. What I like to tell the client is what you’re seeing on your monitor is not what I’m seeing on my monitor and we need.
I mean it’s like the testing that you’ll do want to on a new website you’re looking at different devices, different mobile. You know Android iPhone tablets, PCs Macs. It’s going to look different throughout, so I’ve never had a really tricky issue with like a large corporate client about color, I have a feeling our whole in-house departments dealing with that like if your in-house design at coca-cola, I have a feeling that there’s a very tricky Formulas that are probably shared internally for that.
I am really cautious about making sure the client understands that what they see is not necessarily what their customer will see or that the output will be exactly matching. What I mean I’m just. I try to make that clear because we’re we’re all using different devices now and the kind of proofing we did. You know back in the day, looking at very expensive chrome, illan prints that were output with multiple layers of film and there was a whole art.
I mean ever they’re craftsmen, you know fixing things like pixel by pixel that that’s just gone so most of my clients now don’t even want us. I mean we used to do annual reports and we would make these gorgeous beautifully output. Dummy mock-ups multi-page look just like a printed book and it was very expensive. Now we just sent a multi-page PDF and they’re, probably just looking at it online or printing it out on their cheap printer and they don’t really care.
But when you have something that’s really crucial for color like if there’s a newsletter and there’s pictures of people I had this recently, the client was in a big rush. We did this 20 page newsletter got it done. The photos were crappy. I tweaked it a little bit. There was no time and then the printer out put it, and it was embarrassing because again what I saw in my monitor there wasn’t time to see their proof, their digital proof and if I’d been the client.
I would have been very unhappy with the final output flesh tones people of color shadows a lot of times. You need to have somebody who’s, a professional of Photoshop retouch, or do that kind of work? For you, I mean many times I’ll, be honest with you. A lot of the logos I work on just for inspiration for rough concept, I’ll show the clients something that I will literally kind of trace off of a stock image site just for an idea.
I don’t have it here, but I have a client called Andrew hall living she’s, actually she’s, the lady behind the anime’s pantry that logo, with that kind of funny shape so she’s, a very interesting entrepreneur in Atlanta she’s, an african-american woman and she’s. Creating this personal brand called Andrew Hall living it’s kind of like Martha Stewart Living, so she sent me this sketch that she did on a napkin.
It had this really gross looking like bumble bee and some funny lettering, and I got it. I she wants a queen bee and she wants script lettering and it’s got to be really legible and it’s got to look elegant because she’s probably going to end up like gold, foiling it and using it on all kinds of cool like aprons and tchotchkes. So I redid it for her just using a very simple stock image. I found a butt queen and I purchased this queen bee and I said I think this is the direction you want and actually on one of my blog posts.
I I described the whole thing. I described the process how we did this, so I showed it to her. She said yeah you’re in the right direction. So then I have an illustrator this guy’s, like he’s, not a person who should talk to a client, but he said he’s a great illustrator Photoshop guy. I’m happy to recommend him to anybody here and I sent him my rough layout with. I knew the script I had the typo set up.
I had this kind of crappy be, and I said I need you to clean this up. Here’s the style I need it done in and he came back in like two hours and his beautiful, more customized queen bee and it’s very elegant. And if I was her I’d be using that logo everywhere and eventually just use that be because it’s really distinctive and it it has a really nice feeling with it with a script. I’m sorry, I didn’t include it here.
This slide shows a little older than that logo is, but that is becoming her personal brand, and so you should think about your business, your whatever it is that you’re doing your company if you’re a solopreneur like I am in a way it kind of becomes your Personal brand as well, so you you want to be proud of it. You want to feel like it’s, not something that everyone’s seen before and that same typeface and that same image has been used by thousands of other people.
It’s good to keep that in mind. Yes ma’am, so some logos of clients have had their their logo is kind of complicated and it’s hard to figure out. What are we going to do for that? Little favicon and I might take an element and then tweak it a little like make it solid color. So it’s not gradated, so it’s not sixteen different shapes that have to be jammed into 16 pixel square area. I like to think about that, because I’m always thinking to like, what’s what’s going to look, look good on social media.
You know something that’s recognizable and simple and clean and professional. We have two minutes left. Do you have any more questions? Yes, sir? So I usually do a little research like I’ll Google that online and see what’s all out there and then run in the opposite direction. You know if everybody’s using, like I don’t, know a stethoscope or a heart or a lip bar graph of like a you, know, heartbeat just step away and think of maybe different words, even Google’s different phrases or just you know for me, oddly, what really works the Way my mind thinks is I’ll, be in the shower I’ll, be sleeping I’ll, be driving in my car, and I like to keep a little notepad with me I’ll, take pictures of like wow, that is a cool logo or I’ll pull over to the side of the Road and like yeah, that is really cool and I’ll, take a photo, and it becomes some of my personal little library.
Slash database also run it by people who you respect. It’s it’s so easy to be cliche, because sometimes the client wants you to be cliche because they think that’s what speaks to the customer base and also keep in mind if it’s a local or regional or based in your area. I did something for the Georgia Charter. Schools, Association and we actually ended up incorporating sort of a stylized peach for Georgia.
The peach became part of one of the letters I mean even think about that. If it’s a real specific geographic area that that can work for different types of companies, I hope that helps yes, first of all, first of all, don’t let them drag you down the path of I need to see another 30 versions don’t go there, that’s bad! I think you might need to talk and strategize before you continue showing version after version.
I mean what what’s going on in their head. Is it because their wife likes it? Is it because their kid did it 20 years ago, there’s what’s up with the partner or are they are they new and are they coming from a background where they have this logo? They designed at their previous company, maybe get a little more info. I’ve dig a little bit because sometimes there’s certain colors or typefaces or imagery that trigger a positive or a negative response, and just like you do with website design rather than like leap into we.
You know we designers love our things, our visuals our stuff, but maybe before you go there just step back and do a little strategizing and research with them, questioning otherwise you’re going to go down logo, design, hell and you’re going to be like okay version number 52.8. You know no just and we’re going to wrap now I guess, but just to tell you when I take on a logo project, I will tell them there’s going to be three possibly five initial concept, layouts.
That is a three to five after that narrow it down to your top two after that, okay, you, like that typeface with that that you know you go from like three to five to two to one and then we finesse the one and we’re done. Don’t don’t go there, I mean unless they’re paying you tens of thousands of dollars which probably not likely but anyway, if any of you’d like to talk to about logos or anything else.
WordPress related I’ll I’ll beat the happiness bar till lunchtime and thank you so much.
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So today I thought it’d be fun to go through my process for doing a simple accessibility audit a lot of times I have teammates or even like third party partners who reach out and they say hey. You know. I’ve got this site that I built, I’m not deeply familiar with accessibility, so can you give it just a once-over, and let me know if there’s any sort of like major gotchas I should be looking out for so I wanted to cover my process today.
This is not, you know, an exhaustive review or anything, but this is generally the stuff that you can do to find some obvious high level issues. So, if all the way over here to my laptop, usually the first thing that I do on any website, I’m going to use webbing as an example here, webbing is an awesome site for web accessibility. Usually one of the first things I do one on any web site is: I want to ensure that I can navigate using the tab key on my keyboard and that there are discernible focus styles, as I move around the page, so in the case of webbing, if I start tabbing through here, you’ll, actually see the first thing that it does the very first time I hit tab.
I get this thing called a skip link up here in the top left hand, corner skip links are super useful. You know on sites where you might have heavy navigation. You want to let the user skip immediately down to the main content, so webaim implements the skip link. Some other sites, like github, have skip links. If you actually go to github and hit tab, you might notice, it says, like you know, jump to your repositories or whatever so skip link is kind of a cool thing to look out for, but then, as I’m tabbing around the page, I want to make sure That I see a focus ring on different elements on the page now web aim actually does a cool thing here, where they animate their focus ring.
So you can even see it moving across the screen, which is pretty cool. They highlight their focus States. This is, you know, just about the best link, a tab focus behavior. I think I’ve ever seen really, but I just tab through the site, and I make sure that you know I can reach everything that is interactive using the tab key on my keyboard right. So that’s step one tab through your experience, so the other thing that I like to look out for is, as I’m tabbing around the page.
I want to make sure that there’s no off-screen content that can accidentally be focused so follow me over here. I’ve got this. This material design, Lite sort of like template site that the the team has created and notice that it has this sort of like sidebar over here and, as I’m focus moves into that sidebar right now. Let’s say I shrink the page a little bit right. So it’s totally possible that someone could have their browser this size on their desktop and let’s try it and tap through this now.
So I tab through this write. My focus is over here on the top left or sorry top right in that search field. Now it’s on that button. Now, as I’m pressing tab, though we don’t see the focus indicator, it’s as if it has disappeared and we keep tapping, we keep chatting and eventually it’s going to show back up. Ah did you see it down here at this? Like read more button, so what was going on there? Well, if we expand again, we can see that actually, what was happening was focus was sort of hidden in these off-screen fields was over here in our side nav, and so I see this on a lot of websites, and this can trip up.
You know anybody who’s using a keyboard to navigate and I can come trip up mobile screen readers because you have something off screen, but it’s still in the tab, water, it’s still focusable, so a screen reader might travel into those off screen elements. You know you might have dialogues off screen, you might have side nav off screen and you don’t actually want the user to be clicking on those during that current state.
So that’s another thing that I look out for. I want to make sure that people are disabling off, screen, interactive content, making sure it’s removed from the tab order. The next thing that I look for is I want to make sure that I can do kind of like a simple navigation of the page using a screen reader, so for this demo, I’m going to use the shop app by the polymer team. This is a pretty cool site that I work with that team, a lot to try and make sure that this was a good, accessible experience.
So, in the previous few episodes we covered how to use NVDA, we covered how to use voiceover on a Mac. I really recommend all web developers familiarize themselves with the basics of at least one screen reader just so they can quickly move through a page kind of like what we were doing with the tab key – and this is just sort of like a sanity check to make Sure the screen reader can actually like land on controls and they’re, announcing things that they should.
So let me turn on voiceover and all kind of like move through this page quickly, to show you what I mean by that all right. So I’m just going to use the vo Keys to kind of like quickly move through some interactive stuff visit, link, home link, shopping, cart, zero items, link where link ladies outerwear link men’s t-shirt. I might you know, try and move down to like Lane section. I want to land on an image right.
I want to make sure that that image has alt text. That’s really important a lot of websites, especially like e-commerce sites and things like that, you’ll move through and because they haven’t provided alt text for any of the images it’ll oftentimes just read like the file name for an image. So that’s another thing that I often look out for as and as I’m going through, this phase, you know, did the the person building the site use proper, alt attributes.
I also want to make sure that if there are custom controls like buttons and things like that, that have been implemented using either custom elements or using like divs with a bunch of JavaScript, that those are interactive with a screen reader. Okay, so we’re on this drop down, it says size collapsed, pop-up button. Let’s try and use voiceover to interact with this, so I’ll click on it. Okay, it’s reading me the number of items, and now I want to use just like my regular arrow keys to move around inside of this control.
So up down right, left right things like that, so go down to extra-large, hit inner right. Okay! That’s something that I look for right. Any custom control is working as I would expect with the keyboard. The other thing I know about this site is when I add something to the cart. It’s going to sort of add like a little sort of a like modal pop-up type thing that’ll show up on screen, and so I want to make sure that the screen reader user is notified of that, possibly by moving their focus into that item.
So let’s do that item added to the cart added to cart for items interact without it took our view. Cart, don’t close dialogue voiceover off, so you can see that when the item was added to the cart, the screen reader focus was directed into that thing. That just slid out on screen, so I know the way the polymer team is doing this, if I recall, is they’ve got something in there with the tabindex of negative 1 and they’re, focusing that element just to direct our focus.
So that’s another thing that I read out for making sure if, if something is being dynamically added to the page, that focus is directed to it. So that’s a quick pass that we can do with the with screen reader. The next thing that I do is I try and check the page structure, so I wan na make sure that the page is using appropriate headings and that there are appropriate, landmark roles or landmark elements on the page, because those help with screen reader navigation as well.
So, let’s look at something like Wikipedia which does a really good job of this. So I’ll turn my screen reader voiceover on Google and what I often do is I just opened the the rotor inside of voiceover in NVDA. There’s the. I think it’s called the web elements thing. I think we showed it off in the last episode. Basically, it’ll give you kind of an outline of the page in voiceover. You can open it by using a ctrl, alt or a control option you and just hitting, left and right to menu all right.
So we can see all the headings on the page. We can see that they’re doing a really good job of using. You know. H1. H2, h3, going all the way through the hierarchy of headings they’re, not just mixing and matching H tags based on like the size that they are, which I see a lot of developers do, which can generate kind of like a broken document outline for the screen reader. I want to make sure that when they’re using heading tags they’re using it to basically build the skeleton of the page, so you know we can right move through this content in a sort of a logical way.
So if I wanted to jump down to this, the section I can easily do so. The other thing that I look for again is is landmark elements. So, let’s, let’s go back and look at webbing, so webbing does a really good job of using landmark elements on their site. So again I open my web Roder. I look for landmarks and here we can see that there’s things like banner navigation search main. So if I wanted to bypass all the navigation and get right to the main content, I can do that right.
So that’s another thing I look for you know there are sites out there, which really don’t include many landmark elements at all and again, that’s sort of an efficiency feature that you can very easily add in use, use main tags, use, nav tag or use like you Know, role attributes to create those landmarks, somebody users who use screen readers can, you know, just navigate around a lot faster fashion, so that covers a focus that covers basics of screen, readers that covers headings and landmarks.
The next thing I check for is color and contrast. I want to make sure that you know if someone who might have a low vision impairment, it’s going to be able to discern the text on the page. So again, you know looking at a site like material design lite. This is a really attractive website, but there are areas where I think some of the texts could be a little low contrast and maybe a little difficult to read.
So there’s a really great Chrome extension that you can install on the Chrome Web Store. We can look for axe extension, so acts like a like a chopping axe right, so this is by DQ systems, and basically this is a simple extension that you can add to Chrome, which will sort of run an audit against the page and flag. A number of accessibility issues, but one of those is color and contrast. So on this site I can just open my dev tools after I’ve installed that audit.
You can see it’s right here in my dev tools panel, there’s this big analyze button. So I click on that and it goes through. It looks at the page and can tell me right here that there are some elements which need better contrast. So I click on that and it’ll actually give me kind of like a path to reach that element in CSS. I can actually even click on it and it’ll highlight that element in the dev tools for me.
So, in this case, for instance, this might be a little hard to see, but maybe I’ll try and boost the page. But you can tell that uh that these footer links down here right where it says right under this github logo, wears like web starter kit and help. These are low contrast texts that the audit has highlighted for me. So that’s something that we can read out for. There’s another extension: the let’s see the the chrome, accessibility, dev tools extension here we go so we’ll include a link to this as well.
It does very similar stuff to the axe extension, but one of the nice things that this extension does is when you highlight something that is low. Contrast it’ll actually give you a color suggestion, so it could be like you know. Maybe if you make the links, you know this different hex value you’ll be able to meet the what tag minimum. So, let’s see if we actually highlight these guys right here and then our dev tools, I’m going to go to where it says, accessibility, properties and see right here, lists this warning for contrast, ratio and I can actually click these color values.
And it’s very subtle, because this one’s actually like almost perfect – it’s not quite clicking these little sreades will actually change the text. Value on sites and it’ll apply an inline style for you, and that way you can see. You know what a better alternative color would be. The last thing that I try to do after I’ve done all of this is I try to recommend that you know whoever is building this site, integrate some excessive regression testing into their build process.
Again, if we go to github and we look up acts core, so this is the library that powers that axe extension, but you can also use this library as part of your build process right. So, as you’re running your automated tests, you can have a sample page. You can have axe core, look at that page and flag in accessibility audits, and you know those could then call your tests to fail. At which point you know you got to go back and you got to fix those issues.
Okay, so we we’ve covered a lot, but this is basically how I do my accessibility audits, it’s by no means exhaustive, but on many of the websites out there. This is how you’ll catch some of the major issues that folks need to work on. That can take their experience from totally broken to. You know at least sort of like a decent baseline experience for folks. If you have any questions, as always, you can leave them for me down in the comments.
Otherwise, you can contact me on a social network of your choosing, as always thank you so much for reading so yep hey. If you enjoyed this episode of alley cat, you can always catch more over in our playlist or click. The little subscribe button and you’ll get an email notification whenever we launch new stuff on the blog, as always, thanks for reading
The first thing you need to do obviously is load your article one of the things I always do is I use Camtasia and when I go to load it, it’s right there in a folder, and I just take the mp4 file and load it here. I’m going to set at the end of the article I will have a article there for you to show you exactly how to load your article and set it and do all that stuff once you’ve loaded it.
It’s going to bring you up to a page. That looks like this, and this is where you can start really doing certain things that are going to help with your search. Now, when I say with your search, YouTube has two algorithms, and one of them is they want to know what you want to rank for. So since it’s not a person looking at your article, they can’t really read it and see how good you are or anything like that so they’re going to use all the different techniques, I’m going to show you now to help them decide if you’re going to rank The second thing that they look at is once you start playing your article and people start reading it.
Then they start looking at read time, click-through rate things like that, then they decide if you’ll rank and how much better or you are compared to other articles. So everything has to be done with words because it can’t be done with audio. So the first thing you want to do: let’s say that I’m going to do a article on passive income; okay, I’m going to say passive income models; let’s say three passive income models; okay, that you want to put that keyword; phrase in your title.
The second thing you want to do is you want to put the exact same phrase in your description now you notice here. I have a description that I have set. It’s automated it’s on every single one of my articles, but then I add different things to the beginning and to the end. That goes with the article that I’m posting, so I’m going to put in three passive income models. After that, I’m going to say as much as I can about the article, the more you put in there, the better it’s just like a web site.
If you think about it, the analytics for Google to help drive traffic to your website or to help you rank it has to do with how many words you have on the page, how many times you mention your keyword, phrase and other tags, and things like that. So YouTube works just like that, so this is like a mini blog if you think about it, and so, if you notice it, they give you five thousand characters and I would say most people barely use.
Half of that so use as much of it as you can, but just talk about your article say: what’s in there and use that keyword phrase as much as you can so that’s two then when I go to my tags, I use the exact same keyword. Phrase for the first tag now once that comes up, if you scroll all the way to the bottom, I have a software tool that helps me with my keyword search. I actually have two buddy in here and I have vid IQ.
Then IQ gives me the top three keywords and I always put those in second. I have the lowest program with vid IQ and that’s what I’m looking for is those top three keywords and then I come up. I can look here. These all come from two buddy. These are all recommended tags, so I can just start hitting those and all of them have to do with passive income. Now, if it said something like passive income with rental properties, I’m not going to pick that unless that’s one of the models I was talking about, you want to make sure the tags that you’re using are focused on passive income, and you buddy does it for me.
They go in and pick meet the the different phrases and keywords that will help me to rank now something neat. Let’s say I put in three passive income models. Again, let’s say it was at the bottom. Well, here’s one for ideas, I’m going to repeat one passive income; okay, so let’s say you’re looking there and you got some from the bottom. You’ve had some that maybe you had listed okay go right here where it says sort to buddy.
Does this look? I had four phrases that I used twice, so two buddy will go in there and sort and remove them for me and there you go and then I can continue to get my phrases now. I can only go up to 500 characters. Another thing you want to do to help with your SEO is to come up with like a four-letter combination of letters, or maybe your name and put them in so I’ve seen people do things like kr PT and they use that on every single article.
It doesn’t mean anything but YouTube’s going to notice. Hmm kr PT, there’s a bunch of other articles that have the same tag so that what they’ll do is they’ll start showing them, as recommended on the side. I personally use my name, and I know other people will do that. Sometimes you can find another guru that maybe does passive income. Pat Flynn is really big and you can put their name in there as well.
I’ve seen people do that and it’ll actually help your rankings and it’ll kind of connect you to his audience as well as yours. So once you’re done that another way that you can help your SEO is go to the playlists. You want to always add your article to a playlist. If you can add it to two: that’s even better one of the things in playlists is you want to make sure you have articles that are cohesive if you’re going to do one? Let’s see we just, I have one in here with passive income, so let me go ahead and select that so all of the articles in that playlist are passive income and what I do in there is like maybe buy that ninth or tenth article, I would maybe Put a article in there from Pat Flynn because he’s like a passive income expert, he doesn’t block or website called smart passive income and then, as people go through my playlist, my articles will keep popping up one after another.
It literally keeps going well, then they hit Pat Flynn’s article, but it’s in my playlist. So after that plays, it comes back to my article and the algorithms are going to pick that up. They’re going to see that connection between the two blogs and say: oh well – maybe some of the but from this blog will want to see more articles from them and vice versa and they’ll get recommended. So that’s another way.
You can increase your read time and your SEO now, let’s go back up to the description because there’s more things you can do in there after I do a description of the article and I use that phrase as much as I can without overdoing it. Then I scroll down – and I have some business resources that I have in there automatically and in here I have it says, check out some other popular articles. Well, I may even add in there a playlist check out this playlist and then I’ll also add a blog to it to a competitor.
And when I say competitor, I don’t mean somebody that only has like 5,000 subscribers, but somebody that has like 2 million somebody big. That I’m not going to hurt them if I put their blog in inside their link. Inside of my description or if I put a article from them inside of my description, it’s just going to connect our two blogs. I’m not going to hurt them, but they’re going to help me if that makes sense, so people when they get that big, I’m sure they’re fine, when you share their blog because it’s going to drive traffic to them as well, even though they don’t need it so Make sure you do that and then, when you go down to the bottom here, you want to also put links to all your other social media resources.
The more you get people to click out of here to other platforms that helps YouTube. They like that, because they want to draw more people in and then, if you’re in affiliate marketing obviously put your disclaimer and then at the very bottom, I’d like to put 3 hashtags, so I might put passive income. I like to put my name and then I put something else like income models, so those are hashtags that will show up underneath the description.
All of this is going to help your SEO and of course you want to have a good thumbnail actually to buddy allows you to make a thumbnail right here from the blog, so you can go in over here to the right where it says. I take that back. You can go down here at the bottom, where you can see best practices and scroll down and you’re going to see. Add a high-resolution thumbnail so right there. You can create your thumbnail through your two buddy account and keep your template, and then you can keep using him.
You want to have something that has your. You want to use the template that has you on it, so people get to know you and then just use three four words on it and make it pop and try to use the same color scheme or something with the same style not exactly the same, but That way, you’re branding yourself and then people will see the colors or they’ll see the the font that you use. I’ve seen people that are very consistent with this and I don’t even have to read the title, but I know it’s their thumbnail.
So it’s it’s pretty much a branding thing, so people get to recognize you. So if you do all of those things when you upload your article and use YouTube to buddy – and it’s so easy to just get all of this put together, then you will get more search. Engine optimization and more traffic towards your. Your article make sure you subscribe and hit the notification button right now. I am producing six articles a week and they are all to help you earn more money, passive income and
This is one that I’ve been promising for a long time on my Instagram. If you don’t follow me, i’m on instagram at taylor, elizabeth style, I will have it as always linked down below. I posted a lot of style fashion posts on there and then obviously some makeup stuff. But if you do follow me, you probably know that i’ve been posting a little bit about this buck, hosted a poll on my instagram asking if you’d be interested in seeing a review of the book, a synopsis, key takeaways.
That kind of thing, that’s what we’re going to be doing today. The book is called influencer building your personal brand in the age of social media, and it is by britney Hennessy, so yeah, if you’re interested in learning about this book, potentially want to buy it. For yourself or don’t really want to buy it, but you just want to know the key takeaways then just keep on reading me. How to see is the first ever director of influencer strategy and talent, partnerships at Hearst Media.
She co-founded the creators collective, which is an online community for influencers. That is her background. She has worked with influencers and seen the rise of the influencer, and she definitely has a lot of experience and therefore has a lot to say that we should care about ads and flinters as up-and-coming influencers. So the book is broken up into sections and then there’s two or three chapters per section, so the main sections are building your community packaging, your brand monetizing your influence and planning your future.
So, for the first section of the book is building your community and the chapters within this section are the feed and the audience she. It starts by a breaking down how influencers came to be and what it means to be an influencer today from the michelle thawne’s, the very beginning, saved the influencer to micro, influencers and the saturation of the influencer world that it is today. So she goes over how, for some people, creating content is more than just a hobby, it’s their side hustle, and this is what britney really seems to be writing to in the book.
She’s very business focused because that’s her background, which may sense, but she does treat it very much like a business and she’s a little bit cutthroat about it, which I’ll get into later. She definitely doesn’t talk a lot about the passion behind it, the community. I didn’t really get that much feel for that in it it was very much business, so Brittney advises to treat blogging like a business and that’s really her platform and standpoint.
So she says that being a creator, who’s looking for a brand partnership is no different than an employee who’s. Looking for a job, putting your best foot forward in order for brands to work with you, rather than just using blogging as a creative outlet, I feel like a lot of people fall somewhere in between that. I do personally I post what I want to post, but then I’m also mindful of brands and wanting to work with different brands and stuff.
So and then she says to diversify, but not to spread your content. Then she says that you should only be active on platforms that you intend on updating 100 %. I agree, I thought that’s why I personally don’t have my own website blog site. I just don’t feel like I had time to dedicate to it and then she goes on to say that everyone should have an account on the big four, so the big four, our Facebook Instagram YouTube and Twitter.
That’s a lot to keep up with the fact that she says to diversify would not spread yourself then, but then she says that you need to have a presence on those four. The fact that that’s the bare minimum to be active on all four sites doesn’t seem that realistic to me. So that was my take on that and then she discusses the main platform she breaks them down and what is most important to include on each then.
She gets into Instagram, specifically the content and ads. She says to follow the 70/30 rule. So basically she’s saying if you are working with brands and you are a paid blogger for every three – a branded sponsored posts that you put out. You need a seven organic post to counteract that. So, when you’re looking at your feed all the rows, it should be seven and three which makes sense to me. Lastly, in this building your community section, she says that responding to comments is just as important as planning out your weekly content.
That’s something that I personally struggle with: I’m really bad at replying or even liking. My comments on YouTube and Instagram. I just get very overwhelmed and very busy, but that thing that I’m definitely trying to prioritize, because I know how incredibly important it is from everything that I’ve read. It’s not that I don’t want to it’s just getting overwhelmed and finding the time. So I love interacting with community.
I love interacting with people that follow me on all platforms, so I just need to make that a bigger priority over putting out more content, our other posts two times a week and be able to reply to everyone and interact with people. Then post five days a week and just ignore everyone so something to keep in mind now, moving on to packaging your brand, this is broken down into two chapters, which is the edge and the press so essentially on this chapter.
Britney really stresses that you’re following doesn’t matter, it’s your engagement that matters and she talks about breaking down engagement, how to analyze. Your engagement on average says that a decent engagement rate is 1.5 to 2.5 percent, but your goal should be to exceed 3 %. This is from a brand perspective, so there are lots of sites online. I will try and link a few down below where you can calculate your engagement rate.
I know that social blade does that, if you put in your Instagram it will calculate your engagement based off your followers, your likes and your comments. My engagement is typically around 9 % on Instagram. I don’t know if you can measure it the same on YouTube. You should be aiming to be higher than 3 % is what she says. That’s what brands like to see so definitely try and focus more so on your engagement than your following.
You don’t want empty followers. She really stresses that which is kind of a given, but if you’re new to it, you might think that numbers are everything and they certainly aren’t. That is another reason why a micro influencing is on the rise, because micro influencers have a much smaller audience. They have way higher engagement rates typically, so it’s something to keep in mind and brands are starting to notice that, which is why they’re moving towards working more so with micro influencers and then she gets into paid content working with brands.
She suggests that if a brand is paying you to create content, you need to up your content, don’t produce the same quality, with an increased budget up your game. So, if you’re being paid $ 300 for a certain campaign, she suggests to hire a photographer. Take the next step, if you’re being paid, you need to put in more effort than you typically would and then she gives a lot of example: brain two pitches, an email she gives an example email to reach out for a press release.
If you want some PR and then she gives examples, if you are pitching for a certain collaboration and she gives some media kit information, what statistics are important to include and what aren’t and what a media kit is in general. So if you’re really really new to blogging this book, it definitely isn’t surface-level. I would say that you need a decent understanding of blogging and the blogging world and some experience for yourself before you would go ahead and read this book.
You could read this knowing nothing, but she doesn’t really go into detail with stuff like what is a brand collaboration. What is a media kit? What is this? She just kind of says what to include in it, so you might need to do some research prior to reading this if you’re really really new to blogging. But if you are kind of been doing it for a little while, maybe you’ve had a paid gig. Maybe you haven’t and you’re pretty familiar with blogging.
You’ve been doing it yourself for a while posting photos talking with brands. That kind of thing, then you should know what a media kit is, what a PR press release packages. You should know all that stuff and then she really dives into the specifics and what you need to include in those emails and what you should be looking for and what brands are looking for. The next big section is monetizing the influencer.
So the main chapters in here are the money, the contract and the agent. This, of course, is very specific to if you’ve been blogging for a while, and you have some experience if you’ve had no experience and obviously you won’t need an agent. You won’t need all these things. These are things that I don’t even need yet but interesting to read about and just familiarize myself with, but a lot of this chapter wasn’t as applicable to me.
Similarly, to replying to all of your comments on all your social, you need to answer all of your emails. This is something that I’m not great about. I know I have some emails from brands sitting in my inbox right now that I just have not had the chance to get to I’ve been super sick. So definitely definitely she stresses to answer all of your emails and then she addresses approximately what you should be charging based on your following your engagement and your production quality.
You can’t charge just based on your following. You can’t charge just based on your own gauge and you can’t charge just based on your production quality. You need to factor all of those things in and then figure out how much you’re worth are. There are sites and other resources. You can use that I’ll link down below that help. You figure that out and then she gets a lot more good negotiation examples for emails to different email pitches.
She gives a lot that I really enjoyed and then she gives some information on contracts in terms of negotiation, with brands what’s reasonable and what isn’t? This is really important information if you’re, just starting to work with brands and you’re just starting to get into monetizing your content and having brands pay you for your content, I’m just kind of stepping into that myself and it’s really easy for brands to fool you.
In a sense, if you don’t know what’s normal or what you should be expecting to receive in return, there’s a lot of gray area in the blogging world and with paying when you’re just getting started so reading. Something like this and having someone who’s in a position. She’s been through this before she hires influencers day in and day out, to represent certain brands. So it’s good to hear from someone like that, what you should put up with and what you should be expecting and what is fair for you to be asking.
I’m a brand as well, so I found that part of the chapter really helpful and then in the last portion of the chapter she gets into knowing when to hire out help and what is the difference between an assistant, a manager, a publicist and agent in an Attorney again, this is much higher level stuff. This isn’t something that really pertains to me, but it’s still interesting just to know the next main section of the book that she goes over is planning your future.
This is a much smaller section, not as much specific information. It’s more just testimonial based and inspirational. If you will so, she basically says, advises to go the extra mile with brands sending a thank-you after collaborating sending extra content. If they ask for three static photos, maybe send them five options, just giving brands more options or if you agree to do stories, doing a static post.
Vice-Versa, whatever it is just going, the extra mile for brands really makes a difference. So she advises to do that when you can and she advised us to write down your biggest goals and work backwards. That one for me is law easier said than done. I think it’s more about doing things on a day to day basis that you know will move you forward to where you need to go and knowing where you want to go.
I think that’s important, but writing down your goals and working backwards is something that might overwhelm me. If that’s for you, then that’s her advice and that might work for you and then she ends the book. This is the last quote. She says: go forth, conquer, create someone has to be part of the next wave of influencer icons. Why not you overall? As I said, I think this is high level to a certain degree, if you’re really really into blogging – and you feel, like you know everything that I just went over, then this book probably won’t be for you, but if you’re kind of like mid-level you’re kind of Getting into it, you understand the ins and outs to some degree, but you’re really not regularly getting paid content and you don’t have a huge following then this book would be for you.
So I think it was aimed at exactly my type of demographic and my knowledge going into the read, and then I found that Brittany, the author, came off a little harsh towards certain influencers and their behaviors. I just found it a little bit mmm. Some of the things I just did not agree with, so I put an example of that in here. There was a quote at one point that said: the influencer wanted to fly first class question mark as if she were an actual famous person, I’m sorry, but who is fangirling over a beauty youtuber in business class and then in another portion of the book.
She spelled that Jaclyn Hills name wrong, so this is hard for me to say, because I know she has so much more knowledge and experience than me, but I felt personally that she was slightly out of touch with the current ongoings of influencer world. I mean Jacqueline Hill is one of the biggest there is. So if you can’t research and spell her name correctly, that’s just I don’t know. I found that a little bit shocking and then what she sat about.
Oh, you think a youtuber is so famous that they don’t deserve to be in business class. That kind of thing James, Charles, shut down an entire city in England, influencers and beauty youtubers have a lot more influence, and I think people even understand Beauty. Youtubers to me are celebrities, I think they’re more relatable, I think they’re more interesting. I would be more interested to meet them, so I don’t think that she should really be talking down to them in that way.
Perhaps that’s how much she meant, but that’s how I took it and then I wrote if you followed everything that Brittney said being an influencer would be no fun because you would be so focused on business and profitability. So, as I mentioned a little bit earlier, she is very business focused and very, like hustle orientated, which is fine. This is a quote that she said that just kind of proves that so she said, arching your eyebrow and tilting your head to the side and waving at the open and close of a article can be the difference between a article that is boring and a article That is super engaging see what I mean with her being a little bit harsh a article, that’s boring in a article.
That’s super engaging. I don’t think that tilting your head and raising your eyebrows is necessarily going to make me consider a article super engaging or if they go to that, I’m not going to think it’s a boring article. It is a passion. It is something that so many people love to do it’s a community first and foremost, and it’s fun first and foremost, and I think that’s where I struggle with people treating it so much like a business.
I think there’s a fine line and I definitely reside somewhere in the middle of that line. I don’t treat it strictly as a business and I don’t treat it strictly a sign. I think that you need to see both sides and be aware of both sides and then do with it what you will with all of that said in conclusion, my thoughts on the book. I thought some Brittany’s perspective. Everything at the end of the day remind yourself that this is still fun.
Vlogging is still fun, doing YouTube doing Instagram, it’s still fun and you overall influence how you see it so read it all, but use your head and your gut that’s. Basically, if I take away, I don’t think, there’s any information in this book that couldn’t be found online, but it’s an easy read. You could easily read this in a day and then it’s just all in one place, I like having things hardcopy.
If that I can write in take notes in and then look back on later, so for the price whatever it is, I think it’s probably like ten or twelve dollars on Amazon. I think it’s worth it. I hope you guys enjoyed this article if you did be sure to give it a thumbs up a like. So I know that you guys, like these kind of articles, I would be very open to doing more book reviews. I love reading, especially I love reading things like this about the influencer world and marketing and social media all that kind of stuff.
So if you found this easy, if you found it easily digestible, if you found it interesting, if you learned anything, definitely like it and subscribe, if you aren’t already, as always, I hope to you guys. I had an absolutely awesome day and thank you so much for reading bye.
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