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Joseph Cox – How You Can Buy ATT TMobile and Sprint Real Time Location Data – DEF CON 27 Conference

I ’ m Joseph Cox. A journalist I ’ ll elaborate on Uh my affiliations in a bit, But I ’ m, going to be talking about how You can buy AT and T T-Mobile Sprint and in some cases, Verizon data um on the black Market So one day I just wake. Up – and I get this rather ominous message – And I ’ ve kind of put it Verbatim so there are some typos And stuff but β€œ there is a new bail bond database company that Is geo tracking people, People Are reselling to the wrong people Call me.

, ” And obviously I ’ ve redacted the source: ’ s! Um! Phone number cause: they ’ re, an anonymous source Um. We hear About government surveillance, Geolo uh geo, location, tracking or that sort of stuff all the Time Here this is a private Company selling a similar capability to private Individuals Uh a particular Focus of mine And, of course, reselling to the wrong people. I Want to know um what this is.

This all says that in or around the bounty, hunting, industry and They ’ re, clearly quite familiar With how this technology works, So we start talking Uh, they Only really wan na discuss it on The phone They say, many people – ’ s, uh rights are being Violated As we strike up a Conversation, he ’ s using terms like phone ping, Which are some Of you may know a sort of law Enforcement or industry power lense for geolocation, a phone Um the source even offers, if You give me a phone number uh.

He will be able to locate it. That is a pretty wild claim. Uh And I was obviously very skeptical at first But hell Why not Um? So I get a US phone Number of someone that I know would give consent to be Tracked Uh with their Permission obviously Uh, but then they say if you are paying The 300 dollars Now this is the Price that a phone ping is going on the black market at the time, We ’ ll, go into other prices, a Little bit later, Uh and I say yeah I give the phone number Again, I ’ ve redacted that uh and When do you think it will be doable Uh just before a kind Of a carry on rant, we normally Don’t pay sources for information Because if you Start paying someone they ’ re.

Going to give you stuff kind of, irrespective of whether it ’ s, True or not, irrespective of It ’ s uh veracity, so you don, ’ t wan na! Do that as a journalist, You only wan na do stuff that ’ s, In the public interest, But here we want to see, explore or prove Whether this is even possible, You know I mean we could talk to three four five people here: Who says yes? But we want to Actually see it and we want to actually geo locate the phone Because if I can do that – and I ’ m Not a bounty hunter, I ’ m, not a cop uh.

I ’ m a journalist that Shouldn, ’ t be possible. Theoretically, So that ’ s why we um took that extra step, Uh and He says yeah, I ’ ll. I ’. Ll figure. It out and get back to you Shortly after I get sent a Google Maps uh interface, This Isn: ’ t the exact phone ping uh. I ’ m going to show you genuine real Phone locations uh from bounty Hunting bounty hunter services later This is um similar to The one we got Uh it geolocated To Queens New York Uh to where the person was, who agreed to be Tracked, Uh and, as you can see, It ’ s, something like five six blocks, um diameter Uh, but it Was pretty accurate So that ’ s The main story: we ’ re – going to focus on and it will it will develop.

From there, But just to Elaborate a bit I ’ m, a journalist from Motherboard Which is like the technology and Science, section of VICE, I cover the dish line diagrams cyber Security, hacking uh and this Kind of um you know, brings all of those together And right up. Top, if you have more information, About location data that ’ s, my signal number and I will put it Uh at the end as well So just a Layout of sort of what I ’ m going to be talking about, Obviously, First, it ’ s going to be how my Source actually managed to get that data and how he managed to Track a phone um to Queens New York, The supply chain of that location data is not as simple As me, just going to T-Mobile Buying the data and then getting it there, There are various Organizations, companies in sort Of a trickle down effect um of how this industry actually Works And then I ’ m, going to Show that it ’ s, it wasn, ’ t just one off for us Like we didn’t Get lucky and like oh, this is One instance of abuse: it is uh, an endemic problem, Uh and Leaked documents that we got From one company, specifically marketing uh to bounty hunters, To geolocate phones, kinda shows The like wider breadth of this um issue, But then there ’ s like A short part at the end, which Shows how you can still do it today with a different method.

Including for Verizon data um as Well – And it is worryingly simple to actually get a hold of That data, So what actually is The information that ’ s being sold, I mean, as the vast Majority of you will know your Cell phones are constantly phoning home uh to cell phone Towers nearby, so T-Mobile or Whoever can say hey, this is where to root the text, messages Or where to root um the phone Calls And the byproduct of that has caused the general physical Location depending on you know, How close you are to the cell towers and that sort of thing In the one we got, it was a few Blocks Um in these ones.

These are real phone pings from bounty, Hunter services, The one on the Left is quite broad, Like that’s, not super helpful. The one on The right is, I mean that ’ s more Than five or six blocks right, That is a section of a city Uh But if you ’ re, a bounty hunter Or if you’re, trying to stalk someone uh or anything really That can still be useful. Information, So it really really does vary The quality of The data, But it is not just Cell phone tower data There: ’ s, also assisted GPS or A-GPS data.

Of course, this runs from the GPS Chip in your phone And it ’ s typically reserved for um Emergency responders Or 911 Where they need to locate you uh, for whatever reason It it if There, ’ s an incident: this is much More precise It: ’ s not really blocks it. ’ s! More! Double! Digit! Figures, you know under 20 Meters, sometimes Uh, and sometimes it can show where Someone is inside a building, Again, this is a real phone ping, It doesn, ’ t show where they Are in the building, They could Be in the backyard or in the living room or whatever, But They ’ re clearly in that Building And um I did blur the outer edge of it because I ’ m.

Actually not sure if this is a Fugitive or if it ’ s, someone who ’ s, the victim of stalking or Abuse Uh and that ’ s actually Sort of an issue of reporting this cause – you can ’ t, always tell Unless you manage to actually Talk to a um, a victim which is uh difficult, So how the hell Did um did the person actually Manage to locate that phone in Queens New York, Which is of Course the first question I I Kind of wanted to answer – I ’ m, going to give like a skeleton or a Template of how it works in General but then drill down to the um specifics.

So obviously It starts with the carriers AT And T T-Mobile, whoever Who they have this data anyway, They Give it to law enforcement if They need it or if they do an overbroad warrant or whatever Um but one day the carriers Decided that we can also sell this data uh for various Purposes They then, rather than Just selling it straight to people uh, which would be Logistically difficult there Would be a lot of infrastructure involved? They ’ d, have to you.

Know set up their own customer Support or whatever they sell, um access to that data to Location aggregators And I Should just say it: ’ s not like there. ’ s, a sequel, dump that ’ s! Being sold from T-Mobile to Location aggregators, then someone else It ’ s more, like They ’ re selling the capability. To look up that data via an API or whatever it may be, Um and Then, when you want the data You ’ ll, look it up it! ’ s, not like um, a single dump of information.

But location aggregators, yeah They act as this bottleneck And there ’ s. There were three: I Think there ’ s two now and they Purely focus on location data, So they may say we wan na prevent Fraud with banks uh, we we ’ ll, Be able to check the hey if this person is logging in from I don ’ t, know the Philippines or Something but their phone is actually in the UK There. ’ s some Sort of weird discrepancy there And maybe we can block the transaction And there ’ s, lots of Use uh uses for location data But what they do is the bottleneck, then kind of expands.

Out, like an hourglass and that Data access is sold to data brokers. Now these guys don, ’ t Focus just on location data, They may do address lookups, maybe phone subscriber Information, So you give it a Phone, maybe you ’ ll, get the IMEI and you know the name and Address of the person who? ’ s: Using it, uh sometimes license plate information And they will Cater to all sorts of um Industries Who uh whoever it may be, And then you have the End user clients who are Actually, okay, I ’ m going to do this.

Look up and now I ’ m, going to find The location of a um, a T-Mobile Phone And this is where a bounty hunter: ’ s going to be or uh a Property salesman or a used car Salesman, who also have had access to um this sort of data So the phone we tracked uh it Just happened to be on the T-Mobile network When I was Talking to my source uh, they Said that you can basically do any phone except Verizon, So Yeah we found a T-Mobile device.

And sent that number over And then the way we figured this out. Was obviously that source was Very knowledgeable about the uh industry. I ended up speaking to The location aggregators to Other people who have used the company other people that have Used similar tools And there ’ s – Even PDF, ’ s online that are just sitting out there. This story, Has kind of been out there in The open um, but it kind of required the source proving it Could happen to kind of bring it All together, T-Mobile sold the access to Zumigo, which is one Of the two location, aggregators Uh, they ’ re, the one that primarily focuses on you know.

We want to prevent fraud and That sort of thing, But to give an idea of sort of companies That we ’ re dealing with this is A presentation that the FC sorry that Zumigo gave to the Fcc, the Federal Communications Commission a few years ago, This PDF was just online on the FCC Website And you ’ ll – see the top It says wi they ’ re lobbying to remove the consent requirement. Of stating the information That ’ s being released by the carrier When phone carriers Sell this information they do It under the prerequisite that whoever is using it is going to Um seek consent, So you ’ ll, push A text message: you, ’ ll, push a phone call saying: Hi, you ’ re! About to be tracked by, I don ’ t Know uh AA Roadside Assistance, something like that Is that Okay, Uh, you ex, hopefully Explicitly opt in uh and then they can get your location Here Zumigo is trying to get Rid of that, so you ’ d – have to opt out of um having your location.

Tracked at any time by any of The companies in the supply chain – They weren, ’ t successful. In that, but it does give you an Indication of what sort of companies um we ’ re, dealing with. Here Then, under that there ’ s a Date, a data broker called microbilt Um and again, as I Mentioned the data brokers Don, ’ t just sell location data. These were doing address. Lookups They weren, ’ t doing License plate uh, I seem to remember but also sort of uh um Useful information, you might Want, if you ’ re tracking someone Um so after the source told me About microbilt, I look around I go on their website.

I find this nice little PDF about a Project called Mobile Device Verify Um, which sounds more innocuous than it actually is Because then, when you drill down It ’ s like the geolocation lat long coordinates of the phone The estimated location accuracy The proximity of the location um to another, one That would be Comparing it to an address, Something like that Um and then I did something else that we Don, ’ t normally do As well as Paying the source to locate the phone, I also made to be honest: A very crap undercover identity, Pretending to be a bounty hunter Just made a new email, Address and contacted microbilt Saying hi, I ’ m interested in your mobile tracking product And I explicitly said I am a Bail bondsman – and I want it for this purpose.

They handily Replied with a nice little price, List – And here you can see there – ’ s the location, Verification Which just be you Pay $ 4.95 uh. If you ’ re, looking between one and 250 phones, I Think that ’ s per lookup uh but I ’ d have to double check, But then underneath there ’ s the Monitoring per device service So microbilt doesn, ’ t do just individual pings, but you could Pay to track a phone hourly uh Daily weekly, um and potentially more granular than that, if you Just pay a little bit more Money Uh, I can ’ t think of many legitimate uses of a private Company selling to private Individuals, a constant monitoring service, The Individual ping is almost Defensible, I don ’ t quite see uh the legitimate use case for it.

Monitoring per device And as You see it, ’ s like $ 12.95 there, so it ’ s like exceedingly cheap To buy this data from these um From these companies – And it ’ s not just bounty hunters, So as I Said microbilt caters to all These different industries, but specifically with the mobile Tracking product, they ’ re, doing Motor vehicle sea uh sales, which will be used car salesmen, Car dealerships that sort of Thing Um, maybe if they ’ re, doing a background check on someone Who? ’ s? Buying a very expensive Car, Or I think uh definite use case is if someone is behind on Their payments and they need to Repossess the vehicle: well, we ’ ll, track their phone and then We ’ ll, find out where they are And then we will get a repo man to go.

Get the um the car from Them Uh and then they ’ re. Also Doing for property managers Uh, you know just people, landlords, Who are renting out um their Buildings Um: I ’ m, not entirely sure on how that data is Actually, uh used by them, but Microbilt were explicitly advertising to that market and It was explicitly the phone Tracking product, as well as the other ones as well [ speaker Sniffs ] And then you get to the Bottom of the chain, Um and allegedly the end user, was Bail.

Integrity Solutions, I say: Allegedly because I don ’ t know They weren, ’ t my source, It ’ s. Only after our reporting Microbilt did an internal investigation and they found That the the phone lookup was Allegedly from Bail Integrity Solutions There, ’ s an ongoing Lawsuit there you can go, look At the public court documents and that ’ s who they name um as The sort of bail, bondsman or Bounty hunter firm that was um getting access to this data.

Now I ’ m, not in that supply. Chain, and neither is my source obviously So. This is, where sort Of the legitimate trade quote, Unquote, legitimate trade ends and the black market begins Um Bail Integrity Solutions then Gave that phone ping to Google Map interface to my source, who Gave it to me Uh or another way, To put it is that I Motherboard gave the phone Number to my source, who gave The phone number to Bail Integrity Solutions who then Triggered a lookup via the Microbilt API, which goes up through Zumigo to to to T-Mobile grabs the current Location brings it back down and then it gets um sent to me.

Uh and just to stress, obviously I ’ ve set this higher up, but I should not have been able to get This data As sketchy as bounty Hunters getting it it! ’ s even worse. If I a completely Unauthorized party was able to Buy and obtain and use this data uh on the black market. [ speaker Sniffs ], So that was the one case. Um that, as I said, is not an isolated incident, So there ’ s a Website online CerCareOne, uh Dot com: I think You can go look it up now.

It is still There, When you visit it, looks Like a normal placeholder, Thank you for visiting our site, it ’ s! Under construction, okay, There, ’ s there! ’ s, nothing really to look at here, But you go to a Specific section of the site and It has a login portal Um that red bit is just my IP address: um That I uh redacted for for just Making these screenshots Uh and email address password, you Log in You, ’ ll, you ’ ll notice.

That there ’ s no registration option. I ’ m, not exactly sure how People join this website, Invite Only uh maybe apply some other way um, but you can ’ t just go and Sign up for this site, which is Because this is a secret website and secret company only for Serving bounty hunters Um, we Haven, ’ t published these before and I [ speaking with laughter ] Appreciate they are heavily Redacted Uh, but I did of course, wan na show you some stuff that We haven, ’ t been able to publish Before So, my source, as well as uh looking up the phone provided, Me with a cache of documents, Various files from inside CerCareOne From what we can Determine these screenshots Were taken with an administrator account of CerCareOne, So you Log in with an admin account and You can see a list of all of the users uh who are on this Website In all, it was around 250 bounty hunter companies which had their own accounts on This website So that ’ s 250 bail, Integrity solutions who may be looking up for their own Purposes for professional Reasons, Maybe their staff fancy looking up their girlfriends Location which I have um been Told happens in this industry And it ’ s also 250 people who may Resell that access to people who Aren, ’ t supposed to have it like me, Um and then it it ’ s.

Just Like a normal functioning Pretty basic website, You have numbers that you would click That would show obviously the Phone numbers, someone: ’ s, looked up; um the activity which I Think actually may show the Phone pings – I ’ m, not entirely sure on that one And then the Billing you just top up your Account with maybe 1,000 dollars and then we can start pinging Some phones, It ’ s, really really.

That simple, So you go and you click on the numbers and um Including the data there was Obviously, a list of the phone numbers that people have been Geolocating Uh on the left, Those are the numbers I had to redact them slightly. Then you Have the date and the time of The lookup To the right of that you have the IP addresses which Will become a bit more important, Later Uh, whether it was found or not, And the sort of data That was obtained right at the End the cell phone tower data or the A-GPS data that I Mentioned up top I mean, as you Can see again, it does vary wildly The top one um a Diameter of 582 meters Right Down at the bottom, to like three and a half kilometers, So it ’ s.

Not super reliable, but if you Are a bounty hunter just trying to find if someone ’ s in, I don ’ t Know Minnesota or then a Particular city, or even like a district of a city, this is still Going to be um pretty helpful And Then you can see the A-GPS stuff right down to, as I said, double Digit, uh, proximity or or Accuracy, Just 13 meters uh, you might be able to find someone So I mentioned that this was a Secret website um, of course I ’ m, not talking about any sort of Official classification – I just Means that, in the terms and conditions of the site that I Also got a copy of um, it says That, if you are using this service, you need to never reveal The website or the companies Existence to anyone Um.

Obviously, someone broke that Those terms of use Uh, thank you. For doing that, But it it just goes to show you what pains they Went to really really keep this Under wraps, As well as the hidden login portal uh and the Lack of registration and the Fact that they ’ re, telling people to keep it uh quiet. So I Mentioned the IP addresses And They tell you when you sign up give to us CerCareOne two IP: ’ s! That we can whitelist That way.

You know we ’ ll, minimize abuse and we ’ ll, be able to. You know. Keep on top of privacy, uh and All that sort of thing – And they also tell you to be careful if You ’ re using a password cause. Obviously this is very sensitive data And you go through the Information Again, the phone Numbers the dates and the IP ’ s There. ’ s more than two IP! ’ s! There 64 dot 71 dot, 131 87 Um clearly, the two IP rule is not really enforced at Cercareone Uh leading one of my Sources um to stipulate And then some supporting evidence as Well that this particular Administrator at CerCareOne was potentially reselling their Access to the system on the Black market to other people who would want it, Obviously we saw Ip! ’ s from the US, as you probably Would expect, but there were connections from Israel uh for Lithuania, various other places Now, obviously, some of those could be VPN.

’ s! Vps! ’ s! Whatever! But it still goes to show that Sort of lack the lack of security measures uh on this Website And just indicative of This sort of secondary market that is going on underneath This And I didn ’ t mention this Earlier when I introduced the website, but when you use Cercareone there is no text, Message there is no phone call, there is no warning to the Target device uh being pushed So the target has no idea um, they ’ re, being tracked At all.

Uh, and that was according to two Sources, familiar um with how the system works and who had used It And then it some of it is Just a normal, you know payment website, People are signing up, With their personal gmail Addresses This isn: ’ t! You know at legit, bail, bonds, dot, com, It ’ s, just some blokes personal Gmail Uh and you can top it up with um a couple: a grand of Credit and you can go and locate Some phones as well, So we have, we ’ ve, never shown this before This is uh a nearly full Screenshot of the CerCareOne um system in action: This is what You will see when you will log In You will look up a phone number and then this is what it Will present you Um so Obviously you the there will be the phone number the address.

Of what the ping is, the lat Long uh, the type of data in this case A-GPS the time And Then the very nice pay per ping Balance at the bottom for 206 uh 226 dollars left Um, the name at The top Dan Grable uh, I Believe he was this administrator of the um of the Site Uh of three admins who ran Cercareone, he runs a sort of um. They they sell telephone Services to businesses and that Sort of thing – and it appears that he was one of the accounts – That may have been reselling Access because there are all of these different IP – ’ s connecting Through his um account Uh, he Hasn, ’ t responded to request for comment, but if he wants to chat I ’ m happy to This and and And this particular ping has um a sort of story behind it, So in May 2017 two bounty hunters are Trying to track a fugitive from Minnesota, They track him.

Somehow, to this Nissan Dealership just off the highway in Texas, The bounty hunters go In They lie to the dealership, And say: hi: we ’ re um, US law enforcement. We ’ re trying to Apprehend someone dangerous Can We wait here for the guy to turn up The dealership, not wanting To you know, interfere with a Apparent law enforcement investigation says yes, sure, Uh The fugitive comes back, They Confront him weapons drawn Uh, all three men are armed There.

’ s! A brief scuffle Uh, the Fugitive, ’ s: gun falls out of his belt. Onto a desk, Goes to grab It and then in about six seconds 20, shots are fired from all three guns at each other, Uh and All three men die very soon: After that, Um a family uh of young children or with young Children run away people Scream you can go, read the uh, the footage on YouTube Um, but Then very strangely, just Shortly after um those killings and the deaths, someone starts Using CerCareOne to look up the Location of their bounty hunter: ’ s! Phones, And that ’ s! What This ping is, I don, ’ t think it.

’ s. A coincidence that two bounty hunters are out on a job and Someone starts tracking their Phones And then just before this lookup, the same account According to the data is used, To look up the location of a phone from Minnesota, Which is Where the fugitive was on the Run from We couldn, ’ t determine you know using various tools. Like people dot come or various Ocentures we couldn’t determine who that phone belonged to Because it looked like it, didn ’ t Really have any registration information, It seemed to be a Relatively new phone – And you Can maybe infer from that what you will, but we only publish What we can know right So we We say we we weren, ’ t able to identify that, apart from it, Being a Minnesota phone and it Was before um the shooting Very shortly before multiple pings Uh before that – And it was also Located after the shootings as well, so that we can ’ t really Explain, Um, and even if this is Not a case of um, oh, we ’ re.

Looking up the location, Necessarily of a fugitive, it is Still, indicative of the sort of people who are connected to this Market of phone location data That it ’ s, two bounty hunters who went in they didn, ’ t take their Body armor that was allegedly in Their vehicle, they lied about being US law enforcement. They Then go on a shootout that Endangers a family of young children, they die and they Killed someone as well Um, it Just shows the sort of people that are connected to this um This industry, So we had Microbilt, which was the one I bought the ping from And then Awhile before we had the Cercareone example, I just gave Uh and then just before that and Kind of also overlapping, with Cercareone we had a service called locate your cell dot com, That ’ s still online, you can go Look it up And it appears this is one of the earliest examples.

Of um private individuals, Selling the capability to look up: um phones, So this isn – ’ t Marketed to bounty, hunters or Roadside assistance, it ’ s, marketed to people who lost Their cell phone – and they want To find it Or it ’ s marketed to people who maybe their their Kid went to the park and they Haven, ’ t come back and they want to check they. ’ re, okay Or maybe Their senior relative of Dementia, who ’ s a bit confused and they they didn? ’ t gum, come Home or something like that, Um The owner of this website, who, when you actually look into some Of the who is this, who, who his History and various other connecters is also uh, linked to Cercareone Uh a guy called um Frank Rabito He is quoted in like some obscure local media Report from years and years ago, Boasting about how he used his company to help a woman find her Phone that she left in the Supermarket car park, Which is clearly not a uh law enforcement, Use or really a legitimate use, Of um data or capability that is um, this powerful, The the System, isn, ’ t online right now.

But as I said, you can go to the website and you can. I think you Can even create an account, I Believe I tried to um be contacts you use to lookup at The moment because CerCareOne um Was shut down it? ’ s not exactly clear how And it appears this Shared the same access or at Least, similar access Um, so this is no longer in operation or Live just at the moment, [ speaker swigs, drink ], So you may be wondering where Verizon is in All of this, The microbilt Example, where we pinged a phone, as I mentioned, It was only AT And T Sprint and T-Mobile Um And then, from from what I understand, Verizon has taken a Much stronger stance against This than the other tel co – ’ s, Um [, speaker, voice, strain ], one Bounty hunter told me or sorry One bounty hunter and one other source told me that Verizon has Enforced it so that consent text Or that consent call that ’ s supposed to be pushed when you Locate a phone they ’ re.

Now Enforcing that at the carrier level, So they ’ re, not delegating That responsibility to the Location aggregators or the data brokers or the end users They ’ re, like we, ’ ll handle it. We will push the text out when you make an API request and then We will only release it um when We get the confirmation of consent, Which of course, is a Good thing, But I wan na stress Something that has kind of been lost in our coverage, Verizon is Not innocent in this at all Um Last year, uh Senator Ron, Wyden, ’ s office and the New York Times.

Did this sort of uh current Investigation to uh parallel an investigation. I ’ m, not entirely Sure but it was showing how all Of the major carriers were selling the real time location, Data access to a company called Securus, Which would give it to low level law enforcement like Prison guards and officials Without a warrant They would log in to a Securus portal. Upload a PDF of some sort of Document that kind of looked legit and then they would just Let them um do the request and Pull the data Um, they could do that without a warrant.

They Could do that without a Subpoena They could do that without any sort of court order. Um and Ron Wyden described it as Sort of a pinky promise of ensuring this data was actually Being requested properly So There ’ s that Securus case as well, But then we also found one Earlier before that, And this Is kind of in between secure CerCareOne and Securus, they all Have these really similar names? In between that Um and as you can see right there, there ’ s Verizon Instantly look up the Phone uh location of basically any phone in the United States, Uh again it ’ s cell phone tower; Triangulation and it uh GPS data.

If available, You get a Nice little Google maps Interface and it ’ s, only seven pounds, uh, seven dollars: 50 um, a Lookup And if it doesn ’ t work, You don’t have to pay It. ’ s all good, So this was explicitly Marketing to bounty hunters as Well – And I actually published this last year – sh uh shortly After the Ron Wyden one And Nobody uh, I uh. I it it didn, ’ t it. Nobody really paid.

Attention to it I mean I was Glad we got it out because I had never heard about this before But it didn, ’ t uh it didn. ’ t get Much attention, But this is the story that actually triggered The main phone pinging source at The top of the talk to come forward and say: hey there, ’ s a Company that ’ s still doing this And this isn ’ t just a US problem Uh. I know a lot of uh My articles, especially and other People who may maybe talked about they ’ re.

Quite US focused But this is, I mean it: ’ s, not Global but it is in other countries, So this is a Screenshot from a map that Someone sent me uh from a company called, I think it. ’ s. Telesign Uh I may have or Telesigns But they provide, you, know two FA solutions. So if You want to implement some sort, Of turn, key solution for I need to have SMS to appear on my Website these guys will help You, as far as I know, Uh they have like Salesforce um as Clients that sort of thing And Then you go on their website.

You look up their capabilities. And their coverage and then About half way down there, phone ID current location plus, Which Isn: ’ t exactly subtle in what it Does Obviously, it provides the current location of the phone Um and in blue are the places Where they have services available United States, Canada, India, uh and then coming Soon, the Philippines, So when uh a source sent me this, of course, I contacted Telesign like so Where ’ d, you get this data That that that ’ s that ’ s pretty Interesting Uh, they immediately Took the map offline and replied, we don ’ t sell that Data I don ’ t know why you have A a map online advertising, this data, if you don, ’ t, sell it or you Don, ’ t have any clients, But um That ’ s allegedly uh what they say Um.

So after we did the Phone pinging story, where we Geolocated the phone um AT and T T-Mobile and Sprint said they Were going to stop the sale of Location data to all third parties Um and as far as we Know that went into effect for All of them in May Uh, as I said, Verizon, who had already Done it, But now all the major Tel co: ’ s are not selling uh, that particular uh supply chain of Location data um to anyone, Uh It seems, But obviously that is not the end.

As I said, there is Another section um on how this Data uh can still be obtained uh today. So let ’ s say you. ’ re an Attacker and you wan na get hold Of some real time location data from a tel co., All you really Need to do is pose as law Enforcement, you phone up the carrier, you send them an email, And you get the location data Obviously this is a massive over-simplification, So uh to Give a more concrete um example: There was an uh a case.

A few years ago, a guy called John Edens He is a a debt Collector, When someone ’ s behind, they, ’ re payments on their cars. He ’ s tasked by an insurance Company or a dealership or whatever So can you goo Please go find the person, so we Can repossess this vehicle Um? He has a history of domestic Violence and stalking Uh Beating his wife, various other um charges and prosecutions, He Had a habit of posing as um US Marshals Um, he would make some spoof email addresses.

I think He would spoof phone numbers as Well And he would contact in particular, T-Mobile, Um and Then, with that T-Mobile would Handily uh reply with the location data of a number of his Choosing Um he didn, ’ t have to Provide you know warrants or anything like that and obviously He can’t because he ’ s, not Actually, law enforcement, But he would provide fake exigent Circumstances requests And this Is where um law enforcement think there is? You know there Is a threat of life and it ’ s too.

Urgent to go through the normal process of going to a magistrate, Judge getting a warrant Getting that back and then we get the data It ’ s like a child. Has been kidnapped, we need this Um this data immediately because you know there: ’ s an Imminent risk of harm, The FBI, Have used this um in various other ways, uh in a slight Different way to do you know, Deploy malware against um child abusers and that sort of thing So he would contact T-Mobile Pretending to be US Marshals, He would do it on certain days or Certain times of the day, um so Particular people were working, He would build a rapport with Them you know normal social Engineering, Wouldn, ’ t contact them when it would be um.

You Know maybe there ’ s, someone Who? ’ s quite strict and they ’ re not going to give out the data he Would try to avoid them Um, but He would get through to the right person And then so you See they would eventually Eventually, reply with the with the lat, the long uh and uh the Handy Google Maps interface So This is a uh, I mean this is a screenshot from one of the Documents in his court case He Was caught, he was prosecuted um.

I think he ’ s out now. Um the DHA Redacted the phone number but They did not redact the GPS coordinates, so I ’ ve done that. Because I think that ’ s quite Wild to put a victim of abuse: ’ s: GPS coordinates in a court. Document But there you go Um You can see that the data – ’ s, 2014, so that ’ s, obviously a long time. Ago but someone else was Indicted either two or three months ago for doing the same to Verizon To doing to to AT and T And T-Mobile um, I think And potentially Sprint as well, but Basically, a selection of the Large tel co: ’ s, including Verizon, as far as I know, Um and people Are doing this approach now? Today and they they may do it for their own purpose.

They may Do it like John Edens, did where I need to find this person. I need to track where their car is And repossess it Sure Whatever, But there are people who will do this as a service And then they will sell that Data um on the black market – And these are text messages, uh Between two people doing just That So um on the left hand side is the person selling the Phone pings On the right hand, Side is the um debt collector the skip tracer saying: hey Here, ’ s! The phone number could You look it up And I think this is on telegram And you can just See how casual it is It? ’ s! Hey! Here: ’ s the phone numbers for right now; here: ’ s; another phone! Number They reply with the lat Long um and the diameter of the lookup And then thank you, Smiley face Um, they may do Another one but the powers, the allegedly the phone: ’ s turned off.

So maybe they didn ’ t get a Reading Um and then you also see on the second screenshot on The right hand side on the you Know the second message down: it says for 11 PM PST. Obviously If you ’ re, a bounty hunter, you Don’t necessarily want to have a lookup um straight away If Someone, ’ s in bed, say at five. Am that ’ s going to be a pretty good time to get there real time? Location data Or because then Of course, you can go, maybe kick down the door or apprehend them.

When they ’ re, um least expecting It From what I understand, this person was selling legitimate Real genuine phone pings Through that scamming system outlined reselling them, But Then, when they um, they lost Their capability – somehow I don ’ t, know if the tel co. ’ s. Caught on or uh, maybe there was A new staff member at the tel co: ’ s! Something like that: Um They wouldn, ’ t able they weren.

’ t Able to um do that any longer, so they started scamming um people And saying that they would take Numbers they would allegedoo le allegedly do lookups and Then just send some cord Coordinates and still take on the 300 500 dollars, And this Has caused um a lot of issues in The bounty hunting industry with people scamming each other And After our coverage, where the tel Co, ’ s stopped selling it um.

We ’ ve, seen a spike of scams where um People will do you know quite Good looking Here, ’ s an auto form, a PDF. We ’ re. It Consultants and we will do a Lookup for you um in India, in the US as well um, but they are Scammers, It ’ s similar to how You know there: ’ s, almost the unicorn of criminal first Service SS7 access, which does Happen but when someone says or someone reports here, ’ s a toll.

Hidden service, you give em 500 Bucks and you get SS7 lookup it. ’ s, probably going to be a fake Right, And that seems to be the Case here, But among the fakes there are people who are people, Who are still genuinely doing? This um, and if you have the right contact, you can do Whatever you want with that, Data You, you can stalk someone, you can trace your Boyfriend, your girlfriend Whoever The person uh, one of the clients with Securus, was Doing it to look up the position, Of a judge Uh, I know people who have uh allegedly done it to Their ex wives, Uh and again John Eden, ’ s had a history of domestic violence and when he Would track someone he would Turn up at that house uh be very violent, be very intimidating.

And just the risk of abuse here, Is um so great So that ’ s everything uh! I wanted to Present Again, if you know Anything about location data who ’ s, buying it, who ’ s, selling It um any sort of capability. There Uh, of course it ’ s, not just phone carriers, it ’ s, apps, as Well, If anyone can buy that Data that ’ s my signal, my Wickr, my Jabber, my email And um. I Think I actually rushed through That so, if anyone has any questions, I ’ m happy to ask If Not uh, if you don, ’ t want to talk.

To me, an investigative journalist in front of a crowd Of a load of hackers uh, you can Send me a signal message and we can meet later And thank you so Much I appreciate it. [ audience. Applause: ]


 

Categories
Online Marketing

How To Start Social Media Marketing (SMMA) As A Beginner In 2020 – STEP BY STEP

I often referred to myself as like the guinea pig, so I test things out see what wakes myself and then, basically I passed it on to you guys or to those that are in my coaching program. So, as you can see here on this virtual whiteboard fun fact that has actually got a real whiteboard, any more used to have one in the office, but don’t actually have one at home. So that’s why we’re using this virtual whiteboard for now, but as you can see, we’ve got four pillars if you will – and these are basically the four pillars of social media marketing.

So what I like to do, when I have a business model or a funnel or a flow or anything that I want to map out, I always try and break it down into its simplest form. I try and keep it as simple as possible. You know I see all these gurus trying to make this sound, extremely complex. It just to confuse you and to source to try and impress you with their knowledge and skills, but to be fair. Social media marketing is extremely simple.

It’s just a service based business model where you offer your services to clients in exchange for a monthly retainer. So, as you can see, these are the four pillars of social media marketing and the first pillar is obviously outreach, so you need to be reaching out to businesses to see if they actually need your help. Let me just quickly erase that and go for a black font where they change that here we go, so I think it’s black now, no, it’s still great okay, fair enough, the others.

They were great for nothing so for outreach, so the first pillar of social media marketing is reaching out outreach. You need to be reaching out to a bunch of businesses. You know again we’ll get into the niche pic and etc in in a later stage of this article, but the first pillar. The first thing you need to do before anything else is to reach out to businesses and see a lot of people getting stuck with this.

Where they build the website, they are unsure about what to do, because they don’t know how to get results for clients, etc and obviously guys I just just focus on the outreach first and all the rest will fall into place and i’ve done the exact same. You know i’ve made this exact mistake myself when I first started out in 2016, I got into what I like to call the website mentality. Where okay, you know, I decided.

Okay, I want to start social media marketing. So the first thing I did was I googled how to build a website, because I thought, okay, if I am an agency, I need this. This no fancy looking website, but I did not know how to build a website and I didn’t have the money at the time to you get someone else to build the website, because I actually spends all my money on online courses. So I spent the first month, you know basically trying to figure out how to build a website with WordPress, I readed all the articles on YouTube, etc.

Finally, built a website after like a month of trying to figure it all out, and then I saw this YouTube article of a guy that had a lead magnet. I had no idea what a lead magnet was at the time, so again went back into discovery. Mode starts looking into lead magnets, then I, I listened, wrote out an entire book on like the 10 steps that businesses go wrong or make same mistakes that businesses make with social media marketing.

So once I he book, then I tried to figure out how to actually sell it as a lead magnet and before I knew I was like three four months down the line and not a single business was reached out soup. Not a signal single message was since to potential clients, so if you are starting out, the first thing you need to do is outreach. Okay, again, like I said we will get into how to do that, how to pick an easy touch in a late stage of the article, but you want to start with the four pillars here.

So the first pillar is outreach. The second pillar is sales okay. So you reach out to a business and in the second pillar, is you need to sell that business on your service, the great or the easy way to do? This is, unless you ask them, okay: where are you now? Where do you want to be, and if you think that the service that you are offering can take them from A to B, then you offer your service. Then we’ve got project management, which is, let’s see what it says.

You know you are managing the project, so each individual clients is or can be seen as an individual project, and you need to manage that. So you need to make sure that the clients is happy that he is getting reports every now and again or updates. Every now and again that, basically all of the demands calls on quotes of the clients, rbms KPIs are being hit, and so on and so forth and in the last pillar is project development, and that is actually you getting the results for the clients so actually Brewin.

The Facebook Ads, if that is what you’re offering actually building the website, is that if that’s what you’re offering actually posted on the social again, if that is what you are offering okay, so this is SR MA in its simplest form: outreach sales project, management’s project developments; Okay, now I have said that this will be you you know before while explaining this, but that does not necessarily mean that you need to be doing every single one of these pillars.

So, for example, with outreach you can have appointment status. Let me just see if I can actually change this column out. No still gray still can’t figure out how to change it. I’ve got something to do with something here. I better go. That’s black so I’ll quickly erase this on the eraser there we go okay, so I said you can get appointments setters to set appointments for you. You can find data miners that will find email addresses for you.

You can even run Facebook Ads to generate meetings, etc. You know there are so many ways of doing outreach that does not necessary need to be you manually reaching out these businesses. Okay same goes for sales. You can get a hi to her closer to do. You know the way for you to close the client for you and you can even just get a sales team that does it for you, and this can all be on commission basis.

So, for example, the appointment set that you can say: okay, you will get 10 % of the first month for setting the appointments. If the client actually closes, then the hi ticker closer again, you can say: okay, you get 20 %, Ricky Roe or 40 % off the first month. For example, I’m just just make it up like basically numbers out loud here, but the way my business now is set or path just got a full time employee.

That basically manages most of the front end for me, and I’m extremely grateful for that. But when you’re starting out this is something that you can look into then project management’s, which is basically managing all the clients. You know, speaking to the client, communication, etc. You can just hire a VA to do this, and this does not have to be expensive. You know you’ve got VA s for anywhere from one to three dollars an hour depending on where they are based.

You know how fluent they are and English Chamonix how much experience they’ve got and so on and so forth. So we can get a VA to do. The communication with the clients and in terms of project development – again, it’s also does depend on what sales you are offering. I am offering Facebook ads and basically a full generation etc. Bought me, you know my main core offer is Facebook Ads and I currently do this myself.

So I’m actually the one that’s running the ads in the pub on the back end, but you can also just get a media buyer to do this on your behalf and immediate, buy a good media. Buyer will be a little bit more expensive. Most media bias that I have dealt with nowadays are anywhere between 500 to 800 a month. If your media buyer is more expensive than this, they will need to be able to back that up with good results, but anyway, team 581.

German is you know the normal price for a decent media buyer now quick disclaimer with the media buyer? If, because, obviously there are a lot of people now, they start your claim to be a media buying X, base Facebook, ads experience, etc. When you are speaking to a potential media, buyer always ask to see the business manager always ask to see their portfolio and always give them analysts access to your clients and ask them to give a detailed report on what they would do.

If they. Actually, you know basic got that client off you. So if you know, if you outsource that client to the media buyer, what they will do in that situation, if you think okay, this guy is the real deal, and basically this pillar does not cost you more than 50 %, so that if this can be outsourced For less than 50 percent of the retainer then do it. If not, then I would not go for it because you know you want a healthy profit margin at the end of everything.

You know basically cause it’s your agency and you are actually build, not this agency. Okay, so that is it in terms of the four pillars: Minster weights, as I scroll down further or always think move this up there, we go tapes that have moved off, and then so these are. This is the this is literally social media marketing in its purest form the four pillars of social media marketing. So when you are starting out what I would recommend doing, because again with the mistake that I made was that I created the website, I tried to figure out how to set up a lead, magnet, and I rewrote as an e-book and stuff like that.

What I would do in your situation when starting out or if I had to start from scratch again now? What I would do is. I would create a Facebook profile. Okay, so it not a business profile, not a facebook business page not like that. Just a personal profile and on a personal profile, you’ll have a cover photo that looks professional. I would remove all tanks, show you in focus of parties and friends, etc.

So remove all the tags. Why? Because you want this to look as professional as possible, but you can also do LinkedIn if you’d rather do that. So LinkedIn is the next one board Facebook business profile for me, a facebook profile. Sorry, not a business page like that. What we’re going to do is build out a profile funnel so Facebook profile with a professional-looking image a cover photo. That explains what you do, so you can have a cover photo with text.

That says, I help Realtors get more leads for more buyers and sellers and Sesa for their state agents, or something like that. Okay and then another thing you can actually have is a featured image. Okay, so a featured image is basically what you have. On the left hand, side just on your bio and it’s just a quick image that you can upload and basically explains again what you can do for your clients, okay, so this is what you’ve got on your Facebook profile.

So the number one thing that you can do is the Facebook profile or LinkedIn profile. Okay. The second thing I want you to do is to pick a service yeah. In fact, you can actually pick two services. Okay max so pick two Max services. Why? Because we want to source a niche down what we actually offer them, we don’t want to be a jack-of-all-trades. We don’t want to offer SEO Pinterest Instagram blog posts, VA services, social media management, funnel building, etc.

Okay pick two services: why? Because it will be much much easier for you in the long run, to manage this as a business. So, yes, you might have the time now to basically take on all of these different types of services, but just think imagine if you’ve got like eight nine clients. All quests and all these different types of services you’re going to be all over the place, so just pick two services max.

So for me, if I had to start again, it would be Facebook Ads and a follow building. So I just put let’s see for an old big okay, so funnel building and Facebook ads. Those will be the two services that I would offer you can do social media management website design. It completely depends on what you want to offer on what kind of agency you want to be, but that is basically what I would choose: okay, so Facebook Ads and funnel build.

So now, we’ve got our profile set off. We’ve gotten our two services or one service. You can also just pick one service that is completely fine, so we now have our social presence. We’ve got our service now, it’s time to actually start with the first pillar, which is outreach, so we need to start reaching out to potential businesses. What I would do is, I would look into cold email outreach. Why? Because it’s just effective okay, you can reach out to the owner of any type of business.

You know, there’s the so many difference apps for little plugins. I use Hunter dot IO to basically see like, for example, this website is called AWWA, P, P calm and I should see here. We’ve got hello, I AWA P comm info at and then this is the CMO which is door Rita or door ot. I’r not sure. I pronounced that so, as you can see here, these are emails that I can use to reach out to this software and say: listen either on Facebook ads for you guys, hey so hunter dot, IO, which what you can use are with our agency.

Now the entire outreach path is automated. Slash, outsource. We’ve got this hybrid automation going on for those without in the coaching program. You guys won’t know what I mean, but for those who are just starting out start off with cold email or log into Facebook groups white, because regardless of the niche or industry, there are always Facebook groups of that initial industry. So, for example, if you’re going to reach out to spas, there are groups, Facebook groups of spa owners that are basically sharing ideas.

Okay, if you are reaching out to real realtors again, there’s Real Estate’s Facebook groups out there of Realtors. You know basis sharing ideas and you know helping each other out. So you know it’s it’s it’s true to say you know you are the average of the five people you spend most time with, so everyone that his entrepreneurial, that has their own business will want to. Basically surround themselves with other like-minded people, so people that are in the same industry and business and the same I am always trying to get in contact with successful agency owners.

You know just to pick their brains to share my knowledge and experience, but also get knowledge and experience back from them, so find Facebook groups and find the groups that they are most likely to be in okay, so you’ve got email and you’ve got Facebook groups. Okay and then the third one, which is sort of low-hanging fruits, if you will, is freelancer websites. Why? Because people that pull up job post on freelancer websites are actively looking for people like you to take on these services, so you no longer need to convince these businesses that they need facebook ads.

They need social media management, they need a new website because they already know that, and that is why they put up a job post on these freelancer websites. You know asking for someone to help them. Okay, so the one I like to use is called up.Wake and yes, there are a lot of people that have like quake courses and stuff, like that. I actually just have a free beginner course that basically explains the entire awkward business model, and if you want access to that, all you need to do well, there’s two ways of getting it.

Basically, you can subscribe to my youtube blog and click on the little bell. Icon and I actually run Facebook YouTube ads, YouTube, pre-roll ads literally a euro or two euros a day. It’s not special! I run ads to my subscriber list, so your basic and advertisements explaining how you get access to my course. You might have already seen that the advertisements or you can request access to my free lifestyle design, Facebook group.

It will be linked below it’s the same course, because I’ve gotten that question a lot. It’s the same course. The one in the Facebook group is the same course as the course that you get. If you read the advertisements but like I said it explains the entire awkward business model, how to get onto the platform, how to apply for jobs and how it’s actually get clients through up where okay. So we now understands the four pillars.

We now understand how to build a social presence, so a facebook profile, for example oil linkedin profile. We have now picked a service or two services, and we now have three methods of reaching out to potential business owners or with a freelancer website, no.2 on our potential business to potential clients and then with the freelancer websites. We’ve actually found a client that is actively seeking your help.

Okay, now before we actually wrap up this article, I want to share with you guys a basically a concept that I see a lot of all that I say guru’s frown upon because they say it’s unnecessarily. It’s not needed, but when you are starting out you list, you have nothing. Okay, and one of the main issues that I see a lot of people have when starting out is that they are hit with a question: okay, send over your portfolio.

Why? Because I’m the same, you know I’ve just told you to do. The same thing is to ask for portfolio material when you are in contact with a freelancer or something that’s going to take over the Facebook Ads. So you know you will get hit with this question. As well, you people will ask you: okay, show your portfolio what previous experience have you got so when starting out, if you have the time, I would highly recommend to offer a free trial.

Okay, now I don’t mean to do freeway from this point onwards and hope that someday someone will say, listen, I will pay you for it. What I want you to do is, for example, in those Facebook groups, you can do on email as well. If you want or freelancer or fuel instructions, if you want as well but go to these Facebook groups and explain that you are a digital marketer, that you have the knowledge and you have the work ethic.

But basically you don’t have the experience. Okay. So what you lack in experience, you basically compromise with knowledge. Okay, so you know exactly what to do. You just haven’t, got the previous experience to back it up, okay and then offer for people, so a max of four people, the opportunity to work with you in exchange. So it also mentioned that the time is less than let’s say four weeks you can say YouTube.

It can be up to you. You know two weeks one month, anything like that. So, for a limited time, you are opening doors for for business owners within the niche to work with you for free, in exchange for a testimonial article ants that you can use the busy day business manager as portfolio material okay. So you will be doing one month’s work for free and you’ll get a article testimonial and you are allowed to use their business manager to show other potential clients.

Now, there’s two reasons why I want you to do this number one, because it’s the easiest way to get a client. Why? Because it’s free okay, so there’s no risk on their path. You can let you do this and get a client’s by the end of this evening, but the main thing that I want you to learn here as well is to have to actually go through the process of onboarding the clients of experience from what it’s like to.

Actually set off the four pillars you know to actually have all of this open room and so have the agency opening its experience, what it’s like to run the ads, etc. Okay, so, yes, you will need to do this yourself. You can’t outsource it because you will be out of pocket, but this will give you the experience that no not of these courses and gurus can basically give you, because you are now tuned in yourself and the the confidence that you’re build up from.

This is priceless. Okay, because every single time you speak to a business owner from that point onwards, and they hit you with a question. You can just say: well, listen the previous clients had this and this I come back to this or I tackle this by doing this and that and then, if they say okay, well, let’s see your portfolio, you can just send them the case. Let me say: listen! This worked on for client say you are client bait.

I can do the same for you. You know sign your name with a dotted line, okay, so that is why I recommend a free trial when starting out – and yes, you know the on, if you let’s say yeah, but people that opt-in for a free trial, they will never become a paying clients, but That is not what we’re trying to achieve here. We are list. We go into part ways in a month’s time and, yes, you know domains also be some of you guys that are doing such a good job for this client that the client list she says, listen, let’s continue with this.

I want to pay you for this, but we’re not going to go into this thinking that that is going to be the outcome. Okay, the outcome is experience, portfolio material, a testimonial. So in four weeks time you will 100 % part ways and while it’s in maintenance in part way because, like I said the always going to be businesses, that will want to continue with you. But this is why I recommend the free trial, ok, experienced portfolio material and the testimony or article that you can show to the next clients.

It’s like a almost a bootcamp, if you will for social media marketing, because from that moment onwards after you finish, therefore, the four that fails clients you can go out and actually get a real clients and then, if they ask for a portfolio, you’ve got it and That way, you know you will get everything overall and sooner rather than later. Ok, so I hope you enjoyed this article hope you got some out of it.

Leave a comment down below for those of you that are starting out and have some additional questions about this or, if you want to actually you know if you want to actually have my help with all of this. I have my own coaching program where I list the safety one as a clients, and it help you build up the agency from the inside out. So I’ll show you how to get your first clients how to get results for that clients how to build out your agency automates it and scale it so that you two can live life on your own change.

What with that said, I’m going to wrap up this article here, like the article got some out of it, comment down below what you’d like to see from this blog next subscribe to the blog for more I’ll, see you all in the next article


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Categories
Online Marketing

How to Use YouTube for Successful Digital Marketing

What’s that, On average YouTube has over 1 billion mobile views a day and on top of that 300 hours worth of article Uploaded in a minute That is incredible, sounds Like a ton of competition, but you can break through, But let’s talk about why Youtube is so important, starting with why we should use YouTube.

Video content is effective, I mean I’m sure you’ve been on Facebook or Instagram or Twitter Whatever you use you’re scrolling along You’re on YouTube right now On YouTube and you’ve caught a article and you get lost in it right. You spend two three 15. 20 Hours, whatever you’re doing The rabbit hole And you’re reading that content, So you already know article is effective, So what’s also cool about YouTube, it helps you build a community And think about it when it Comes to marketing your brand! If you get a large group behind you, that’s sustainable for more success.

Growing, more word-of-mouth! Growing, your business And another thing to keep In mind about YouTube, they are really all about the Subscribe that is key to growing your community, so, while you’re at it go ahead and subscribe to our blog By publishing quality articles really interacting with your followers, it’s really going to foster that community that you were Talking about and make them eager to Wan na share your articles with people that they know And having a loyal audience provides unlimited opportunities to grow and market your products And Emma you talked about mobile in the very beginning.

With that incredible stat YouTube is mobile-friendly. So all those articles look great on mobile And, if you’re not producing Content for that platform, you’re alienating a large population, So I know you’re Asking yourself at home: how do you make money on YouTube? Have you ever heard of the Youtube Partner Program Back in January of 2018 They changed their policy and the policy was all about how you actually can Earn revenue on YouTube Yeah and it’s important to note that you actually have to apply to be a part of this Program and be accepted, So not only is there An application for this, but there’s also a minimum with who is eligible for this as well.

So let’s go through that, Starting with ensuring that you follow the program’s guidelines that you live in a certain country and your blog has over 4,000 public read hours in the last 12 months Also have more than 1,000 subscribers and make sure your account Is linked to Google AdSense, So let’s talk about AdSense and how you can actually Earn money with it So YouTube is a subsidiary of Google and AdSense is a product of Google? That’s how it allows you To make money on YouTube, So these are the ads That pop up on your article, It’s estimated that creators can make anywhere from $ 3 to $ 10 per 1,000 viewer engagements So with some simple math.

If you have 10,000 views on your articles, you can make at least $ 300, Okay, so Nealey. What About YouTube Premium, Because they’re not being shown ads, so if they’re not being shown ads, how is anyone making money Yeah that makes sense? So YouTube actually gives a percentage to those creators based on things like read: Time and viewer engagement, So I would add the Channel Membership feature – and this is a great way to Offer incentives and rewards for people who are tuning In to your blog or becoming a monthly Viewer or subscriber Yeah, it’s just like Patreon.

Basically, So you can also sell products. From your Merchandise Shelf, So if you live in one of The approved countries and have over 10,000 subscribers you can show up to 12 products from your Teespring merch page. Also, I’d recommend enabling The Super Chat function,’cause. What it allows users to do is have their actual Comments pinned to the top, which is pretty cool, Yeah, it’s just like Twitch.

You can also produce sponsored articles Now. What this is is Another brand or company paying you to promote Them on your own article, much like a micro-celebrity Yeah totally and be sure To follow the FTC guidelines and think about your Audience keep them in mind. You don’t wan na just go promotion, crazy,,’cause! Then, if you’re just constantly promoting your content, you’re going to maybe lose That engagement with them So keep them in mind.

They’re Following you for a reason, stick with that, what is it? That they would wan na see What a lot of other Youtubers are doing now on top of all this or, if they don’t even Meet those requirements to join the program, for example, is they’ll, sell their own stuff, They may link off to their own, say, Etsy store or WordPress site or whatever they’re selling Their eCommerce items on and then just promote those So Emma.

If you had your Own YouTube, blog and you were going to sell Something what would that be Jokes, You’re, not getting any money, ( laughs, )! Well, I’m thinking about when you sell on YouTube. I have, for example, a lot of cool vintage pieces, but do you do that on YouTube? Would I showcase the Vintage pieces that I have in a YouTube article and sell it Well for a lot of people, you’re directing them.

Off to another source, Now some people will do That for affiliate marketing – maybe they have affiliates with Amazon and they say “ Cool. Here’s All the equipment I used to create this article,” and link off. Oh, that makes sense. Okay, Or here’s some cool swag of my shirt with my face on it, whatever that looks like For sale, You can use those other revenue, Streams to get that money, So speaking of making money on YouTube, I know I like to think about.

How to make more money so we’re going to talk about Branding marketing and SEO to help you make more money on YouTube Yeah, so getting into Those programs are nice, but you really wan na create a sustainable income and Revenue streams right So let’s talk through a Couple ways to do that: Let’s do it So first off you wan na think about how can you build an engaged following build your audience right And a lot of times I think of first, what’s going to make them unsubscribe just to keep in mind, don’t do That, but also how frequent you should post, I give the same advice with social media.

If you’re only posting Once every three months I’m going to unfollow you There’s nothing there. You got ta, give me something of value. You got ta, keep me tuned in And so think about the frequency and what you’re putting out there when it comes to building your audience, You will also wan na optimize. Your article and your blog, So this is everything From the logo you use that header, you use that trailer, that 30 60 basically ad spot to promote you and your business.

When someone comes to your blog, the titles, you use It’s going to take a lot of research, but it’s definitely worth it because these first impressions last Yeah and it’s so meticulous right. I mean think about how Much time we’ve spent just on the thumbnails, with our articles Too long, Too long I’d also encourage you to think about how to market your brand and your article off of YouTube so cross-promote.

One thing we do is we Take the YouTube articles and we cross-promote them Over to Facebook or Instagram Yeah, we’ll maybe get A condensed version since Instagram takes a minute and says link in the bio Right change the link Links off back to YouTube where they can see the entire article and, if they’re, not a Subscriber they can subscribe, But we would recommend not to put all your eggs in one basket.

So don’t make YouTube your only thing. Remember: MySpace and Vine They’re gone. What happens if YouTube is gone? It’s not likely, but it’s really good to Diversify your attention on all these different Platforms just in case So while these tips Have definitely taught you how to be successful on YouTube. I got ta be honest with you. We have only scratched the surface so be sure to subscribe. To take a deeper dive on YouTube and other platforms, That’s a wrap Like this article.

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What Is a CMS? Which One Should You Use for Your Website?

” All right, so today, We have a special guest Alycia from Sucuri. Thank you so much for coming on today. Yeah thanks, I’m happy to be here Awesome, so we’re Talking about what is a CMS and which one should you Use for your website, Can you tell us a little Bit about what a CMS is So CMS stands for. Content management system and it’s basically an easier way to put pages, live on your Website or blog post manage your image media Library all that kinda stuff Awesome and now, let’s Go over the top three CMSs, I’m going to be a little bit! Biased in this episode, That’s my disclaimer right there, I’m going to start with WordPress WordPress is the most popular Content management system out there today powers Over 1/3 of the internet, It has tons of plug-ins tons of options and it’s pretty resourceful And probably my favorite Reason for why I use WordPress is the community behind it.

They’re such a large community that that just all comes Together, there’s meetups, there’s wordcamps and everyone just helps each other out For sure, and I mean with 40,000 plugins almost like you, have no end to the kind of functionality you can add to your CMS Absolutely. So what are some other CMSs that we can possibly use For sure, yeah,,’cause everybody’s heard of WordPress, so Yeah Drupal is another very popular one.

It’s been described to me as Kinda, like a Swiss cheese, you need to be a bit more Technical to use Drupal, but it does have a lot Of different features compared to WordPress, it has A different user experience and ultimately it’s been Used for a lot of things like government websites, And that kinda thing because of its ability to be a little more secure in some areas: yeah Yeah and it’s definitely One not for like the smaller business type sites as Enterprise or large Corporation type sites right, Yeah, yeah for sure Yeah Joomla – is another really Popular one as well, It’s got a really good.

Community – and it’s got, I think, the second highest Market share after WordPress, Although WordPress is Like 30 % – and I think, like It’s, a giant Joomla’s like 6 %, so just A little bit of a gap there between the top two but Joomla’s, also a really awesome CMS to use You wan na make sure that you’re using the most latest version. If possible, There are two active versions: Available that you can use Yeah, you definitely wan na stay on the most recent branch.

Of any CMS, if possible, Yeah that’s just a best practice there. All right. Let’s talk! About really figuring out, which one should you use right Like what are some of the first Steps we wan na think about. Definitely you wan na Make sure that you know what your requirements Are for your website, So how does it need to Be for your users to use! How are you going to go about? Actually creating posts and what are the processes that you’re going to use as part of that And then once you have all that you can kinda look at each CMS and see what are the extensions and Themes that are available And see if they’ll match the Requirements that you have for your website, That makes sense and It all comes down to figuring out what’s right for you Like, I will stand by WordPress all day, but WordPress may not be Right for your situations, Figuring out those requirements, With those applications are super important, Yeah and usually a Lot of the CMS websites have a great community Because they are open-source, So tell us a little about open-source Yeah for sure.

So all Those top three CMSs they’re open-source they’re, also free, which is very important, Open-source, basically Means that the source code used to build WordPress Or Drupal or Joomal, it’s all open and available, and anybody can contribute to it as well Right on So that just means it’s Constantly being improved by the community and the Community’s also checking to make sure that, what’s Being added is secure All right, so we want our Website to look good right, So is that something to think About when we’re choosing what platform we use and how easy it is to create those sites Totally so different themes will have different attributes like They may have a sidebar on the left or the right, Or they may be all one column in a never-ending scrolling website.

Different themes will Allow you to accomplish, maybe what you need by Having custom backgrounds or custom menus, so you Wan na look at the options for your theme and you also don’t wan na discount like premium themes, A lot of premium themes out, there will add extra functionality, So you’re, essentially Paying for the theme, even though the CMS is free, That’s an awesome option. There’s premium plug-ins as well, Depending on what you Need the default themes that come with it are Sometimes a little restrictive, so you wan na take a look at What the default themes are: Try some different free themes and see what the options are to get your site to look.

The way you want it to Yeah and what was kind Of controversial at first in WordPress and 5.0 remember Gutenberg, Oh yeah, Gutenberg is essentially The new WordPress editor, The whole point is to kinda mirror the printing press of just Blocks and everything else, Yeah, what you see is what you get So as you’re typing — Whizzy, wig, Yeah whizzy wig, Thank you So as you’re typing Yeah, you see exactly what you would see on the website, So that comes default by WordPress.

It has made the experience. Especially for first-time users easier to create, Then there are page Builders like Elementor or Beaver Builder or WPBakery Builder, that makes that user-experience A little bit easier, If you’re going on the WordPress realm and really want something: That’s pretty customizable, you don’t have to be a Web developer or guru to build that website For sure CMSs are having to Make things a little easier, You know, there’s a lot of Different places out there that are creating website builders that are super easy for people to use, and so it’s helpful for These open-source CMSs to make the user-experience a little easier All right.

So another thing we probably have to think about. Is the hosting requirements We’re going to need for our applications? Talk us through a little Bit of what that looks like For sure, so most of These are running on PHP, so you want the most Updated version of PHP, especially if you want The latest features and to make sure that you’re Getting those security updates? Yes, So that’s really important.

A lot of hosting companies will offer one-click Install for most of these major CMS applications, Some hosting companies Especially when I first started creating websites – and I Was on a super budget, but also a very secure host, it took me a long time. It took me like three days to install WordPress and they have a famous 5-minute install You wan na look and see, and maybe talk to your hosting company.

About what the options are for getting this CMS Installed on your server Right,,’cause, taking three Days to get a website going just the beginning is not Something you wan na do There’s a lot of places out there that will do managed hosting Especially with WordPress There’s managed WordPress that has just already automatically installed some extra security features And then what most people End up going with is like a cPanel type Hosting Since it does have that one-click install with Installatron or Softaculous, Whatever they’re, using Totally Couple of clicks of a button and then it’s there, You can start building and Designing, however, you want All right, so the real Reason I brought you on to this.

Episode is really talking about security with CMSs They’re open-source. You Constantly have to update them, so there’s lots of things. That we need to really think about to make sure Our stuff’s protected Totally well with It being open-source not only are all the good People contributing code, but all the bad people can Also, look at that code as well and find vulnerabilities. So that’s something that a lot of people are concerned about.

Especially with WordPress being so popular, it is a large target. The CMS itself is actually quite secure because there’s a great Community checking things out. You wan na make sure that you’re Not installing more plug-ins than you need Trying to make sure that you’re keeping everything up to date. If you have a managed solution, They’ll, do it for you, Which is awesome. Yup, You wan na make sure That you have something some kind of security plug-in That’s monitoring your site, letting you know if there is A problem that they detect There are some that can also Add features for protection like adding Two-Factor Authentication, which is a second password on your phone that you need to enter in Order to get into your website There’s all kinds of Cool security, plug-ins security utilities that You can use with your CMS Yeah, I know with WordPress the top security plug-ins That come to mind, of course, Sucuri has This security plug-in, but there’s also Wordfence And then with having an SSL on your site, super important just to Encrypt that password,’cause, you have to login The beauty with CMSs that You can access them anywhere right, Yup, So you wan na make sure that wherever you’re accessing’em Your password isn’t being sniffed out by someone in the middle Yeah.

You wan na, be careful. You don’t wan na. Maybe do It in like an airport or coffee shop, Wi-Fi Unless you’re using a VPN.’Cause, if you are sitting There on public, Wi-Fi and there’s a hacker sitting next to you, they could sniff your password As you’re typing it in And then the next thing you know, there’s a bunch of spam pages on your site that you need to deal with. So what about firewall? I’ve heard that it should be important.

Should be added to the site, What’s the validity with that? Definitely one of the nice things about a website firewall Is that it will virtually patch your CMS? So if There is a security issue, essentially the firewall’s Taking care of that, It surrounds your website. And if somebody’s trying to exploit a vulnerable Plug-In on your site, the firewall will catch. That attempt and block it They’ll see a blocking page.

Meanwhile, all of your legitimate Visitors are being sped-up because of the global Network of the firewall and content delivery network, So we’ve figured out what Cms we’re wanting to use We’ve got it installed, how Do we go about documentation, learning the program itself? There are some awesome Resources out there, You talked about WordPress WPBeginner has some awesome? Training guides and tutorials There’s an awesome community.

For all of these CMSs, with very active, like support forums, That’s a great way to go about it And then, obviously, if you have a developer, Or something like that, that’s helping you get some customization. They can usually help you. You wan na make sure that You’re documenting everything as part of your website as well, so It’s just going to help you Later on down the line, if you know you have a List of all the users, all the plug-ins and that kind of stuff and you’re keeping that up-to-date Yeah, especially if you Have people on your team that needs to access the site, Giving them documentation on What they should be accessing, what they shouldn’t be, because sometimes the wrong click can Make just chaos happen Totally and good user passwords making sure that you’ve Got the right role levels assigned to your users? Whether they’re just an editor or author or contributor Right Those roles are usually built into the CMS to allow you to make Sure they can only access what they should be allowed to access.

You only wan na grant admin privileges to somebody for as long as they need it, and that kind of thing Now, with this website, I know many of the entrepreneurs or even solopreneurs out there with their stuff, has Many hats to wear right, Sometimes maintaining it, isn’t always something that they have time for Yeah. It may not be top of mind Right. What should we be? Doing with those updates Yeah, definitely I would say that it’s very important to make sure that you always retain Access to your property, your web property, So I’ve seen cases where a developer will leave a client and Leave with the passwords and then you can’t get Into your hosting account, or you can’t into WordPress, It’s not ideal, so make sure you always have access to those things And make sure that you’re just practicing safe security practices.

Throughout all of it Right on and with WordPress and Joomla everything else, we Talked about it earlier, make sure you’re at least going in there every now and then to update It to the next latest version: It’s not only for performance, but it is for security Yeah for sure I mean with some CMSs there might be different branches that are still being actively developed So having a firewall That can virtually patch and make sure if there Are any vulnerabilities you have a little bit of an extra window.

‘Cause whenever there’s a Security update released, the hackers are looking going. “: Okay, here’s the old file; “, here’s the new file; oh look: “! There’s the security flaw!”, So it can be –. Then send all our bots out Totally it can a matter of minutes hours after a security patch is released before there’s active attacks in the wild So definitely update your Sites as soon as possible, Auto-updates are amazing, WordPress has auto-updates on most hosts, Yeah and or you can hire developers like most designers or Developers will have like a website care plan, so you Can them just do it for you, If you’re using WordPress, Godaddy ProSites or ManageWP has the one-click updates.

So you can update all your Plug-Ins and your themes, You even have a safe update option. So what it does is It’ll update your site, take a snapshot of before and after and make sure they’re all the same. And if there’s an issue It’ll retract, back to it It’s a free option for you Yeah, that’s perfect! You hit on a good point, It’s not a set it and forget. It thing with a website: You need to make sure that You’re maintaining it And that it’s part of your business, it’s how your business looks.

So you should definitely Make sure that you have some kind of plan for keeping It up-to-date and maintained All right. The last point that we should really talk about is really your time and investment with the CMS of your choice. Talk us through a little Bit of that about that For sure we’ll you Wan na go in and realize that it’s going to take you Time to setup all the pages that you want Right: It may take you time to find the right plug-ins, so you wan na kinda think through whether You want to hire somebody or get some help with that To find the functionality and the look and feel that you’re after Definitely budget when It comes to free CMSs.

Well, you don’t have to pay for the CMS. So that’s helpful Right! But it’s customization and security and all Those things that you definitely wan na consider as part of the whole package of having a website On-going costs for domain WHOIS privacy, SSL certificates, Right firewall, All that kind of stuff, All that good things Totally yeah, there’s A lot of accessories that go on with having a website, So you wan na figure like I said at the beginning what those requirements are And then make sure you have a plan for how you’re going to budget and the timelines around When you wan na launch Perfect and with Drupal And Joomla they are, they do have that smaller market share, So there’s really specific requirements of when you wan na use those applications.

Those developers that you hire for Drupal or Joomla might cost more than a WordPress designer as well For sure yeah, and you wan na make sure that you’re really looking at the work that the developer has done and make sure that it Matches what you’re, after There’s lots of great Websites out there that you know can tell you more About how to pick a developer depending on what you’re after Well? Thank you so much for Coming out on the show today and helping us figuring Out what a CMS is why we should use one You’ve been awesome Thanks my pleasure.

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Best Social Media Marketing Tools To Create Engaging Content

I own a social media marketing agency and I also have my own personal brands on Instagram and YouTube where I, basically, you know, document the journey of building up that agency to seven figures, and I also show you guys. You know how to start your own social media marketing agency, breakout at 9:00 to 5:00 and basically live a laptop lifestyle, live a life of freedom and live life on your own terms – and I just got this question from Sam and he was basically struggling with creating Engaging content mainly for his ad, so not necessarily content, for you know Facebook and social media etc, but mainly for the ads.

So what he basically asked me know what kind of tools could he use to increase the engagements and the click-through rate? Etcetera is ads in the previous article. I already showed you guys a few examples of interrupts, which basically means you get people to stop from mindlessly scrolling on the phones or on Instagram or Facebook, and get them to actually look at your ad properly and by using the pan interrupt features.

You can basically get people to stop in their tracks and you know increase the click-through rates because people click on your ads, try and figure out. You know what is actually going on. So if you have a chapter that article make sure you do, I highly recommend you read it and in this article I’m basically going to rant about tools, and you know just give you a few little tips and tricks on how to basically increase that engagement rates.

On your ads, so first things first in terms of how to create the ads. You know a lot of people think that they need Photoshop Lightroom and they need to have mad editing, skills stuff like that guys lately, for I I can you know I always work with Photoshop. I do also always way with Lightroom, but 99 % of the time unless I’m crane and is from story article ads, I just use, come back, let’s be for everything.

Why? Because it’s so so easy to use everything I can do in Photoshop. I can make sure to in camera as well. It’s it’s just great to work with so camera comm free websites. For those of you that I’ve already got a lot of experience with camera just bear with me. I will get into like fair the tools later on, and so basically you can create design. You’ve got all kind of examples here. Animated social media is a new feature.

I have actually not clicked on that. Just yet so you’ll see what happens and what. Basically, these are all like in the right format, so the example is going to YouTube thumbnail. It’s 1280 by 720 nowadays is actually 19 80 bytes 10 1920 by 1080. But you know I shouldn’t say here: they’ve all got the right dimensions and formats, so I click on a design. You’ve got all kinds of templates here on the left that you can choose from and also you know, you’ve got elements and stuff like that, but you can create yourself and then you can also upload your own images here.

So we click on elements. You’ve got a back set all the shapes. Where are the templates? There we go templates. So what is actually the rav go? Show ya the animations, I should say living a koala for life. This all changes up, so yeah canva is definitely a great tool to use. You can create really nice-looking advertisements with it, and so in terms of this images, for example, I should see the text is quite big and and one thing that a lot of people go wrong with when Crane ad.

So let me just quickly go onto one that isn’t a kind of animation. So how does it go back? Oh here we go back to home. Internets is a little bit slow today, guys. Apologies for that, and so let’s say we’re creating a Facebook post or a Facebook ads for that matter. To do to do the internet, slow, okay, I’m not going to spend too much time! Y’All, let’s go to the yard so on, because the text is big and okay.

So, let’s just say, hypothetically speaking guys my design click on download he votes or the choice. In what format you want it lets you do jpg, it’s nice and small, preparing your design. That’s fine, so basically we can now do is okay, it saves us title design. What we can all do is go to text overlay tool, which is a Facebook tool and make a BCC how much of the text I centers of the image and contains text.

If it’s more than twenty percent, so more than 20 percent of the image or the text is covered more than 20 percent of the image, then Facebook will limit the amount of reach that the text or the the image gets. Why just cause Facebook? This from wanting to spam so face will just once basically the the creative of the ads to be as much image as possible. So this is the text overlay tool. You click on upload, go to downloads and mobile record on title design.

There is okay and then just oh, I already click on upload. I should see image and text is low. Your ads reach might be slightly lower. You may reach fewer people because there’s too much text in the image Facebook Affairs add images with little or no text. Consider changing your image before placing your order, so I can see here so the text image. Okay, is your as well for normally what we just had is text image was low and obviously you know edit text.

If your ad is just completely text on the image, it will say image, text height and then Facebook might even just disapprove your ads. Okay, precise, there’s a little quick tool to use when creating the ads and then in terms of actually how to find images. In terms of the ads, another great way to find images is through Google, and no, not the Google images actually find the specific ads for your.

You know whatever it is you’re doing ads, for so say, for example, you have a cinema as a client. Let’s say you know it’s a cinema in London, so you can type in symbol on them. I have no idea what the cinemas are. Call them on the rich mix, no Odeon, I think that’s, I think, that’s indeed, okay, anyway, so, okay, so let’s just do audio. Might be easier, audio launch, I should say: Google comes up with all the different audience in London and I base what you can do is you can find images in Google of you know the different cinemas in lumen and you can use those for your ads.

So let’s say we click on Odeon Leicester Square. I can see here at the bottom. We’ve got images that people have taken and uploaded to Google and of the Odeon in Leicester Square. We can use these images for it’s not only few little things that you need to take into consideration with ads its ads with people always outperform as without people in you know, in terms of images like this. Obviously, you know if you’ve got graphics, it’s a little different, but images with people perform better.

With that said, images with people they you know from face in the camera, we’re better than people. You know images of just random people with the backs towards the camera and them images with a smile to the patient. Its person is smiling towards the camera. Those images are the best. That’s why I love the influencer images when they eat. No, that’s Italy. In whatever case, like that influence of the camera you know smile and in the cake at the same time, because images like that we’re best, which brings me to my next tip.

Let’s say you are working on some and that is relatively mainstream. You know yeah, let’s go with Starbucks, for example, go onto Instagram find influencers to have nice-looking images with you know with that make or brands you know on the on the image. Why? Because you know, there’s a reason why there are influencers who might have got a big following is because they take. You know, aesthetically, pleasing images as well.

Okay, so you can use those image. You know for your ads and you know if they didn’t want you to use the ads and you should not put on a scum in the first place. Yes, officially, you should ask for permission, but in my case I would rather ask for forgiveness rather than permission. You know just cause speed, trumps everything I’d rather move fast, get it done where apologize later, then you know, wait ages for permission when you’re equal to be making a profit with the ads for your clients.

Okay, so that is a quick little tip, so yeah make sure you have front facing people, people walking happy on images and then also use the pan interrupts from the previous article. So long story short the border to say who I’m the arrow. If you wan na know more about that, make sure to check out that previous article, but you know, add those two not often or not, all at once, but add no sprinkle. The pattern interrupts over your creatives and you know just read your click-through rates go up and then, in terms of in this case the cinema, wife, children cinema is because some has got a theater as a client.

So if there’s a cinema, but that’s my chain of thoughts and but you can also go with like long queues in front of the cinema and then you can also add like the circle around – that can also create a pattern. Interrupt at is relevance because long queue from the cinema means it’s busy, which means you know, social proof, etc. Okay, so those are basically like my tips and tricks in terms of the images.

I don’t really necessarily use tools. The text overlay tool is one bullying that guys, I mainly just use canva and then, in terms of the headlines, I always make sure that I add a pleasure and a pain. So, for example, in terms after the cinema, we can have something like how to read movies without, I don’t know screaming kids. In the background you know, and so like that’s what the pleasure is to read all movies paying about the screaming kids.

In the background, again put a bit more thought into it, that was just you know me off top of my head and then, if you want any type of inspiration for your headlines or just for your eyes and just go to the Facebook ad library – and that Is basically nowadays because the gdpr and mark constantly in the news Mark Zuckerberg Facebook now have to add lively way and see what other people are know, what all there and ads are being borne by other people, so we can type in odeon.

No idea of all you guys actually got ads, and this is usually you looking now. Let’s say: you’re come look, don’t you just love the Internet’s wince like it is a face with a problem. I know, but slow internet just grinds my gears. It’s settle! Okay. So this movement, let’s say spaces, there’s two ways to get to the Facebook ads library. The first way is obvious: go to facebook.Com, slash a slash. Sorry, another way is by going on to Facebook itself and then going through the page.

So this is the page audience cinemas when you can go on to the right hand, side page from Sam’s. Be transparency. Like you see, this page is currently run ads, so you go to the ads library and bitch. That’s the same place. You’ll end up. If you’ve done it through here, so I see what they’re doing there are no ads that match your search criteria. That is correct because we are filtering in the Netherlands and we basically want to see all the countries they are learning.

So we change the URL string from NL to a ll which stands for. Oh, so all the countries, let’s see what comes up okay, frozen, zoo article, remember on Facebook Instagram the audience in that way, we should be like all the other networks that connected the Facebook, not messily on Facebook itself and on the messenger Jumanji it looks like and Might be stories hundreds unsure, but you see a lot of articles and this is a good one.

Why? Because it’s got a pace and no front facing camera off your face: that’s Matt, Damon and but yeah. If you know it’s facing the camera and obviously a person stands out more than just this anyway and then a front facing camera as well. It’s a article so yeah, that’s quite a good ad. That’s a good ad pattern interrupt and sort of, because you know he’s doing some in his jacket and if your ad is like a small little sail around the school or you know on his jacket.

That would have been even better. But your dealer know, as I can use as inspiration – well the top loop over here. Obviously it is in line with their Brandon and but yeah. They look quite good. The bass bass, what you can use to find inspiration for your ads as well as your headlines. Okay terms of the headlines, they could use a lot of ways. This is calling or frozen funds book to see frozen. We given okay, that’s quite cool headline.

Don’t miss us at the conclusion to the Skywalker saga book your ticket now look. We could that could have. No, don’t a bit away. Emojis also work really well with your headlines, but yeah. That’s basically a guys. That is how you know you can create engaging, add some craters for your ads. The tools are combat text overlay to Facebook, ads library and then just use Google to find the images if your client doesn’t provide you with any type of contents.

Okay, so hope you got some how’s this and hope you enjoyed this article. If you did make sure to leave a thumbs up and comment down below what I’d like to see for my blog next subscribe to blog for more and I’ll, see you guys in the next one


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How to Setup Online Orders and Delivery – Uber Eats, Grubhub, DoorDash

By my friend Darlene from GoDaddy’s “ How To” And we wan na talk with you today about adding delivery service. Options to your business – That’s right Emma! I know that I’m doing my part to stay home during the COVID-19 crisis, as are many others that Don’t have essential jobs and using services like Uber Eats DoorDash and Grubhub are great ways to Still get food delivered right to my door from my favorite restaurants Yeah.

So let’s talk About delivery service, Each of these companies has Their own business models, so you research to determine which option works best for you. Some things to consider are One costs for you and your customers, Two delivery areas So like how far do they Deliver from your location And thirdly, how user friendly is the app or the website for you and your customer. Another thing you can do is Check out other restaurants in your area and see what they’re, using.

If you determine that everyone’s Using a specific service that means that there may be More drivers in your area – Oh and another thing to Point out is that I’ve seen that a lot of these companies are offering different promotions right now to encourage customers. To use their services, I know that I’ve taken Advantage of them for sure Me, too Darlene Once you decide which Company you wan na use you’ll work with them.

To get things set up And when your menu displays On their website or app, you can add links on your Website right, Darlene, That’s right! Emma! Let me show you how to do that. We’re going to start on Website Builder. There are a couple of Different ways to show that you’re now offering delivery, You can add the information To the header of your site, or even call it out in A promotional banner To update the header, all you Need to do is click the text you want to update and make the change.

I’r going to change my text to Say “ Now offering delivery.” When you click on the header, it opens that section Over here on the right, so you can make any other Changes to the image accent, color or alignment We’re going to leave ours, as is Now, let’s update our Call-To-Action button, We’ll click the button In our preview window and make the changes in The pane on the right We’re going to put Order Now on our button.

Now we’re going to link to the website URL of the delivery service. Where our menu displays, I’m going to paste in my Url and then click Done Now when people click a button, they’ll jump over to the Delivery company website with your restaurant displaying so they can place their order. If you want to add a promotional banner, you can do this by going to The Promotional Banner option in the Header section, which Is where we currently are In this section flip the Toggle to Show promotion Add to your custom Message We’re going to say “ Now offering delivery through Uber Eats.

”. Now we wan na add the link To the external website, URL Click, the toggle and paste in the link. Now click Done: Let’s go preview, our site. We can see our header and promotional banner front and center And they’re both advertising that we’re using a delivery service and both linked to that site. Don’t forget to publish If you like, what you see, Thank you Darlene as Always you do such a great job of showing us how to do these things.

I hope that more and more Restaurants, take advantage of delivery services during these times when we’re all at home, And I know that I love Seeing new restaurants pop-up here in San Diego, because I love to support small businesses, I hear ya Emma and I feel the same way I’m keeping my fingers crossed that my favorite local restaurant Adds their delivery soon. So, thanks for joining me today, Stay safe.

My pleasure Darlene Stay healthy


 

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Online Marketing

Marketing for Artists 101 – Growing a Following on Instagram, Soundcloud, Spotify and YouTube

Alright guys this is the Jade insider today We’re making some coffee all you need to make bulletproof coffee’kay better than regular coffee gives you energy without being jittery so for everyone, who’s on this, like entrepreneurial journey Or you’re, doing like a lot of long focus work.

This is really yummy and really good. So all you need is some milk. I use half-and-half organic, but you can use plant-based milk And you need some of this. This is the brain. Octane oil says “ rocket fuel for the brain and the body”. But for me It’s just more like ( HELP ), then you need some beans. I use this ( bleep ), but you can also use the actual bulletproof brand yeah. My mom really likes this, but she’s Been drinking this for a while, but I think it tastes like s.

* * t yeah, I’m really picky, so I like through them It’s by Stumptown, Okay, two handfuls of beans, I’m going to grind it up and I forgot, if I told you guys my day, but it’s been pretty great. So I had a phone call and I’ve been really just invested in this like music industry thing, So I thought I’d share it with you guys some value I found and drink some coffee, one of my family’s client, I’m using four ice cubes guys.

If you make this recipe at home, please tag me: I want to see So try one teaspoon at a time too. Much of this can upset your stomach. What ( HELP ) Guys? Don’t let coffee ruin your teeth, so the oil lays on top. If you can see that, oh my god, it’s like everywhere And then your’re going to take the half and a half – and I add it to the Top ( sung ) – Oh there’s a seal. Okay, then you add the milk on top.

I usually add it to the rest of the drink. Noooooooo We’re going to try it. Oh this is so good. Okay, mmm ten out of ten Love, it I’m a chef Yeah. I really do like this uh Brain octane stuff, so my hands are oily, but I think we should talk about artist marketing now, mm-hmm tastes, so good, It’s so good. It looks like this. I wanted to talk about just this common question. I got so. First of all, you guys are super super sweet.

All the comments I get are is so nice and you guys are actually super engaging So like thank you for reading SONG PLAYS ( Shout Out to the comment winner, ) Comment on this post to be featured in the next episoooode ) SONG ENDS. I really appreciate you guys, so if you haven’t already make sure you like this article, because I just made a mess for you guys um and subscribe to this blog for more I post every single day.

So, let’s just get into the first thing. The question I got was like “. I was wondering What do you think about influencer marketing, especially for musicians?”? The artists are in a huge place right now, There’s a huge just like opportunity there, And I really do believe this is like one of my main next focus is like I’m already managing a few Artists marketing strategies. So I guess this is just an industry.

I wan na dive into so good question. I’ve took a few courses, and one of them is from a music management company in Netherlands, and one of the CEOs was like basically create a fan. Funnel Fan funnel is just a cone and there’s four levels to it. So the top of the stage is the awareness. Third stage is the Follower, then you have fans and then you have superfans. So all of this funnel, like thing I’m going to say, works for marketing, but especially for musicians that, when you’re trying to create a fan base, so The superfans are people that buy every single thing.

You put out that buy your Mixtape that buy your concert ticket. That buy your merch most of them They’re, like two percent of your entire following, don’t be unrealistic. It’s going to be hard to convert everyone, but what I’ve learned is. If you keep that mentality – And you spread your content over multiple platforms, You can create a really engaged super fan. Community Um. So if say, SoundCloud, artists, okay, one of the questions It was like “ is using a bigger blog, a good way to get fans?”.

So I think getting like okay, for example, getting SoundCloud repost it or like SoundCloud reposts And, like other blogs, featuring your work is a great way for the awarness level. But there’s no way in heck. Are you going to convert all those to people that listen to your your actual music? Okay, There’s going to be a lot of work that, on your end, to get those people to the end of the funnel? You want to get Super fans, but just be realistic with yourself.

I think, get a on the awareness level, okay, Get it on soundcloud, repost it or get it on YouTube. Whatever Awareness level works for you, but you know maybe communicate with a big like mass distributing company, but that awareness level needs to also be followed up with the Followers so make people subscribe to your YouTube or Instagram K, Get them engaged, and then your fans, Maybe Get them into your new mailing list or your exclusive For my example: I’m developing apps for personal brands, Maybe get them into your circle And then, finally, you know your superfans need to be like people that are like always in the whole 360 realm, and you Have To be creative with it so I’d say: that’s my position on in regards to like COFFEE BREAK, That’s good, so in regards to influencer marketing, Make sure you have a small fan base, but make sure you think about a super fan base.

I think getting reposted is just only the top of the funnel. You still need to do a lot of work. You still might want to place more ads. You want to do more collaborations. You might want to post daily content to get your followers going. It takes time guys There’s no way just by getting reposted You’re growing a fanbase um one of my friends who’s a it’s like killing it with clown cloud Alijah, with like 16 million streams Right so like he puts in a lot of emphasis on posting.

A lot of work and one of them will gain momentum, And you still have to follow up that work with really good content after because you don’t want to be all one-hit, wonder: Okay, what ever happened to Carly J Repsen? You know that song, like call me, Maybe, was a freaking lit song and now she’s, just like not here so thinking about time always distribute your content over. You know long term time instead of short term and that will make sure you’re in the game for a long time.

Instead of having a one-hit-wonder career as a musician COFFEE BREAK # 2, I really need to get ready so um. I hope you enjoyed straight insider coffee edition, And I hope you guys also make this. It’s really really yummy and really good for you hmm Hold up. If you could do me, a huge Favor give this article a like and hit that subscribe button Turn all my posted on vacations. Now That would mean the wooorld to me and I’d really appreciate it.



https://soundcloud.com/myles-brown-321811388/we-were-here

 

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Online Marketing

Free Xbox Codes || how to get free xbox codes || xbox codes

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https://m.youtube.com/watch?v=xMS9j1ejmzU


 

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Online Marketing

How to Save your Small Business THOUSANDS a Year on shipping πŸ’°πŸ’ΈπŸ’°

My name is kia jay. I am the CEO of taylor beauty’s, so you guys have asked for more entrepreneurship articles, and today I have a special article for you guys. So in today’s article I am going to be giving you all the tea on how to ship your products at a low cost. So we’re all here because we’re a business we’ve been shipping out products, but we’re really confused about how to get those products shipped out at the lowest cost.

The benefits of understanding shipping rates is one. It gives you a huge value to your customer because you’re not charging your customer an arm and a leg for shipping and to really it also helps with customer service, because it also gives you an idea of how long it’s going to take you to get a Product from your office or wherever you ship from to that customers door. So today I’m going to be talking about shipping rates, as well as different shipping options and pretty much transit time.

I use a combination of the United States, Postal Service UPS, FedEx and DHL, depending on where my item is going, but overall today I’m only going to talk about the USPS because for a small business I find that this is the most cost effective way to ship Out of idem, so a lot one of the biggest mistakes that I see a lot of small businesses make. Is they try to get these personalized packages to ship out to a customer and what I mean personalized? Let’s take this, for example, this is the envelope right and one of the things they want.

A cute pink envelope will all of their writing and stuff on it and they want this nice pretty packaging, and I think that is okay, but keep in mind that costs money. Not only does it cost money to you, but you have to also charge your customer. Your customer for that as well, so I like to stay away from branded envelopes. I like some nicely packaged my stuff inside that way. We that way, you’re able to provide a good value to the customer because they’re not overpaying for packaging.

So when it comes to the United States Postal Service, they do offer a lot of different ways to ship items and understand in the different ways that they have to ship items is what’s really going to help you save money on your packaging, so there’s different levels To the United States Postal Service, so the first thing we’re going to start with is first-class mail right, so first-class mail is basically anything that weighs under a pound.

So if you are shipping an item and it weighs under a pound, you never want to ship it Priority Mail 1, because that’s going to make your price hike even more and 2, because you want to give your you want to give the best value to your Customer and really give your customer the best value in their shipping rates. So when it comes to the first-class mail, one thing you have to understand is you: do have to purchase your own packaging for anything that costs under a pound.

So so, if you are a business, the first thing you want to do is kind of figure out. How much is my item going to weigh so understanding? How much your item is going to weigh is really going to help. You understand how you’re going to package this item each and every single time that you ship out item anything that weighs less than a pound one. It’s the envelope is fairly light. It weighs less than an ounce.

So it’s not going to be very heavy. I like to use a scale I’ll leave a link below to the scale that I like to use. You want to always make sure you weigh your items before you ship it out it usually shits for under $ 5, depending on where it’s going and also you also want to make sure when you include that rate, you include a lot of things. Some of the things you want to include is you want to include how much it costs a package so include that in your shipping rate, as well so, for instance, figuring out about how much your envelopes cost and how much other things cost now.

I know a lot of times: people don’t like to use these generic envelopes, but keep in mind. Sometimes when you get the personalized envelopes, they can cost you about a dollar or two, if you’re not buying a whole lot at one time, it can be very expensive. So, keep in mind that you can always save money, finding a supplier that that gives you a very low cost and if you think that this is not great, also think about how you can package that item to make it look good.

I like to package my items to keep it under a pound very nicely and also because I know the envelope is not the best. I do like to personalize packages by adding thank-you notes, and things like that took my customers, this class. Let’s talk about Priority Mail Priority Mail is anything that weighs over a pound and priority milk can get expensive. That’s why I say understanding how much your stuff weighs now, if there’s stuff weighs over a pound, you want to figure out.

You want to go the priority mail route. The thing that I love about Priority Mail is that you can get free shipping supplies from the Postal Service, so you can go online to the United States. Postal Service com go onto that website and actually they can give you all of you can get all of your ship and supplies for free and you can order as much as you want. Unlimited amounts – and that’s what I like so here – are some options of some free items that come through the double United States Postal Service.

You can get some milled to your business or to your home wherever you want to get the mail to so this is a flat rate envelope. The United States Postal Service has a lot of different flat rate envelopes. The thing that I like about the flat rate envelope is that if your item weighs over a pound, it doesn’t matter how much it weighs it’s always going to be a the same price depending on where in the United States its shipping to so.

This is a good asset to use if you are if it could fit in the envelope, but it’s more than a pound, because this is probably one of the lower prices, then, even if it is a pound, they still offer other different options like this, which is Just a regular box that you can ship and then they also have other types of boxes, which is flat rate boxes. So if you’re, you have a lot of stuff but you’re shipping it in the box, you can get yourself flat rate box, so showing you guys an example of shipping, something flat rate versus not shipping it flat rate.

Let’s say I wanted to ship something from Atlanta, Georgia to New York, just using a fake addresses and I’m shipping to the Empire State Building, and so let’s say that package weighs ten pounds now, here’s the difference. If a package weighs ten pounds and you shipping your own box, not provided by the United States Postal Service, it costs you twenty five dollars as opposed to shipping it in a medium flat rate box, and that is thirteen sixty five and it also has flat rate Boxes on their site, like a region, a box which is way cheaper and it’s actually the same size as a medium flat rate box.

So the same item that you could have shipped for twenty five dollars at ten pounds. If you go on their website and order free supplies, this is comparable to a box and it’s eight dollars and 15 cents. So those are the things that I like to do. Another option to help you save money on shipping is, if you are a business that does ship out a large value. My business has grown to the point where I ship out a large volume of stuff.

So the great thing that I love about you States Postal Service. This article is not sponsored. I just I just loved their customer service. So much, but one of the things that I absolutely love is, I have an Account Manager with them. So, basically, what an Account Manager is is somebody who looks over the total amount of items that you’re shipping out and basically what you get to a certain volume there.

You get two different tiers of value. Your prices can go down. So if you are shipping out at a large value, I definitely encourage you to find a manager that can help you really advocate for you. I have a manager that really advocates for me helps me get the best price on my shipping, as well as make sure that I have a pickup every single day at at convenient times. So just keep that. Keep that in mind.

Another thing about Priority Mail is that what Priority Mail um as opposed to first-class, sometimes first-class, will take about five days to ship. So keep that in mind, but snow Priority Mail usually takes up to three days to ship, but also a great thing about the United States. Postal Service is that you have tracking, so you can provide your customers with tracking options so once your business does grow like I said you, you can get an account manager, and not only can you do that with the US Postal Service, but FedEx and FedEx and Ups and DHL all have that option where they will also advocate for you to get the best pricing the thing of the thing about using those companies as opposed to the United States Postal Service is, unfortunately, they do not offer these great shipping boxes.

The United States Postal Service has so many different options for a boxing. That’s why I do like that. So yes, so there are also other services that you can use in addition to having an Account Manager, there’s sites, there’s different sites like Stan’s, comm, ship station and sites, like that, where all of your orders will come into one. It’s called the API it’ll come in two there and then it’ll upload all of your shipments at one time.

So you can kind of print out all your labels at one time. So if you’re a business and you’re you’re, you have like 30, you have like 30 orders a week. I definitely would not recommend using a service like that one because you do have to pay a monthly fee and that might cut into that might cut into the monthly fees. So when I was operating on a very small level with my business, what I would do is I would go into the United States, Postal Service website and I would manually type up each and every each and every label.

I would already know my weights and things like that, and I would print out my labels, one by one PayPal does offer this as well. If you have you have, if your payment method is PayPal, PayPal does also offer where you can print out multiple labels at one time. So just kind of check on your website see what options you have for having labels and if you are a small business, it’s really great to understand your pricing on how much you are going to spend on each thing rather than kind of winging it.

As you go along, I would definitely recommend if you are starting out or if you already start out order, every single or every single free priority mail box that they have going USPS. You can’t go wrong because it’s free and packaged your stuff in the boxes and see which one is going to be the lowest for you to ship and once you the good thing about that, is anything that you don’t need. You can always just go to the post office and leave it there for somebody else who may need it.

So I definitely recommend that when your business starts, operating and business is really booming, then that’s when I recommend to use the third-party websites like stamps.Com substation and things like that, because using those webs using those websites will help, will save you a lot of time. But you know there are fees that come along with that. So make sure your business is ready for something like that.

But, like I said the more you start, shipping out, you can get an account manager to help advocate for you to really make sure you’re getting the best price on shipping as possible. So I hope this article was helpful for you guys. I hope I was able to explain that very well. A few hot guys have any questions. Leave me some questions in the comments below I’ll leave. The link to the scale that I like to use, as well as everything that was mentioned in this article.

So I’ll see you guys in my next entrepreneurship series make sure if you have any requests, you guys leave them down below and thank you so much for reading.


 

Categories
Online Marketing

What Is Web Hosting? Explained Simply | GoDaddy

Your website’s files and data must be physically stored on a computer that is connected to the Internet. These large high-powered computers are Called web servers Website hosts are companies that physically house several web servers in one location or what is sometimes referred to as a data center.

In addition to housing, the web servers website hosts provide the software security support and bandwidth that connects your website to the internet. Think of a website hosting company like a shopping center that contains several individual stores. If you want to open a store at the shopping center, you can lease space in it and set up shop Just like a shopping center website. Hosting companies enable you to lease space on their web servers where you can store your website files and make them available for visitors to view on the Internet To accommodate a wide variety of websites and customer needs.

There are a variety of hosting solutions. Hosting solutions are broadly categorized, based on the amount of server space you need for your website files and the monthly amount of bandwidth your site consumes. Bandwidth refers to the amount of data being transferred or the amount of resource usage. Your website requires Consider your shop again…. Suppose you sell only handmade bracelets, you have a small unique product offering, so you don’t need nor want to lease the same amount of space as a big department store.

Instead, you could lease a smaller store in the shopping center. That gives you just enough space for your goods and costs less money. Additionally, because you’re a small shop, you don’t need a lot of extra technology or staff to help you sell your product, like a department store requires Between you and your mobile payment device. You have plenty of bandwidth to take care of your customers and don’t need to buy any extra technology or hire more employees, Make sense Beyond server space and bandwidth.

There are other things to consider when selecting a hosting solution. Your budget ease of use or complexity of solution, the level of flexibility or customization. The solution allows, as well as privacy and security features. Godaddy offers a variety hosting solutions To determine which hosting solution is best for you. Please visit GoDaddy.Com and click Hosting