What’s going on is Casey from Casey sounds calm, so today’s article is learn from my mistakes. So if you’ve been keeping up with the articles that I’ve been putting out, you would know this put a article up about having your own website. So in that article I was talking about why you should have a website and why it’s a good thing to have made you look professional and you can make it your home page and you can make it branded and all that good stuff yeah.
It’s just positive. Just all positive stuff, but in that article I didn’t mention the fact of you could possibly get hat, which is something that’s happened to me in the last week within the last week. So what happened was? I was super net. My website doing all this added some new stuff to the blogs and Supan up the SEO, because I obviously I want to rank higher for selling beats and mix and mastering so I thought to myself.
Let me just put Casey sands in Google search and see will come up. I’ve done that and then clicked and then I could see the description box saying something completely different to what I saw and you can imagine I was devastated. But at first I didn’t realize that I was hacked. I didn’t realize how much I would have to do to get it back up and running. So when I, my Instagram story is talking about it and kind of like laughing and joking about it.
Some updates to my my website and sorting out the SEO and stuff like that yeah. So I thought, let me just put a quick search in and see what comes up for the description theme. Look what it says after laughing and joking about it, I think about couply. I was laid up. I realized that had been hacked and it’s going to cost me quite a bit of money to sort and this I could do myself, and so I got on the phone to my web hosting.
They quoted me a price for them to fix it, and I was just like wow. That’s a lot of money. I thought is just going to be like a little plugin. That’s cause my website to crash. So I’ll. Just talk to my web host a they said to me that I’ve been hacked and is malware on my actual website, so I’m using the WordPress plug-in, which is something I spoke about in my article saying that yeah you should use this plugin as well.
I don’t get me wrong, the plugins nicest it looks the part, but then is also these other factors that you need to think about and have in place to make sure that you don’t get hacked and that your security is up to scratch watertight. So I spend a good couple of days researching how to get rid of malware, what plugins used to get rid of the Marwin of WordPress back-end, and it set me back. It did sent me back good couple of days.
I had obviously other people’s work, gigs mix and mastering to do and stuff. I wanted to put a new tube that I couldn’t cuz. I put it on the back burner just to sort this website out, because I didn’t want people to go in to put Casey sands in or go and look for beasts and then click on it and then cedar. I’m selling because something completely different, which is not good for a first time, client or first time, man.
These are so this articles. It’s about you! Learning from my mistakes, don’t make the same mistake that I did if you want, if you’re wanting, if you’re running a WordPress website, make sure that you’ve got all security that you need, you’ve got your malware protection. Your backing up your website, changing your passwords regularly regular! I’m not hundred percent how they had they managed to hack me when I spoke to the web hosting they said.
Is it’s a common thing malware to get on there? So now I’ve got all the security up to date. Passwords have been changed, it’s something that I want to do regular, because I kind of like put a password in and forgot about it. I wasn’t updating it regularly. I wasn’t backing it up, which is something which I ain’t going to happen again, because I’m making sure that I’m on top of it, because that took so much time and effort just trying to get it back to normal and have my Meta Description.
Saying what I sell, beats and mix and mastering services so yeah, please make sure if you are running a website, WordPress website that you’ve got all the necessary security, malware protection web hosting security. Even if you have to pay that extra bit a month. Do it because trust me, when you get hats, it is devastating and it takes a lot of time to get it back up and running it, and you also cost a lot of money which you might not want to pay out.
You could use that money on creating ads or buy studio equipment. Yeah just learn from my mistakes. Don’t do what I did him up and his scrambling got any question, I’m always replying to questions and my DM so feel free to hit him up on. In start, if this article has helped at all hit the like button, hit the subscribe button and hit the notification bar, so you get notified any time off with a new article as per usual.
We need to familiarize ourselves with what these are and then relate them to the branding stories that we tell so some of these conventions are first a central premise. The central premise is the whole point of telling a story in the first place. Basic story, premises are things like power corrupts or bad people can be turned good or saving the world is worth the effort or even love.
Conquers everything premises tend to be easily identifiable universal human themes. A clean premise is when it’s easy to say what a story is about in just a few sentences when it comes to branding the premise, will always be an aspect of a brand’s promise or value without a premise, a story just doesn’t have a point. The second convention – strong three-dimensional characters after the premise has been nailed down the story.
Development process moves to developing strong, engaging and believable characters who an audience will come to care about in even Route 4 and branding a character can be a little character that you develop to represent the brand think about things like the Pillsbury Doughboy Ronald McDonald. The compare the market meerkats, the Green Giant, the Michelin Man in the PG, tipps monkey or a character can be a brand’s personality.
The cheekiness of John Smith lager the irreverence of tango, the elegance of Jaguar, the integrity of the body shop or the no-nonsense nacinda pendant newspaper. A third convention is something that I call the confined space and few things are as confined as a hundred and forty characters of a tweet or the standard. Five hundred to a thousand words of a blog post or sheet of a4 for a press release or three to five minutes of a YouTube article for a story to have a chance of making a point and has to eliminate all extraneous details.
Focus on one points and a character or a group of characters who has a good reason for existing a story that wanders around is aimless or unfolds into a series of unrelated circumstances will only confuse an audience with useless details. The fourth storytelling convention is having a protagonist. Traditionally in storytelling, a protagonist is someone who is on some sort of a quest or undergoes a transformation.
The role of the protagonist is to carry the audience through the story, which is why this is the most important character. The protagonist sees more clearly understands things sooner, makes the good guesses more often and takes the right path when everyone else says he’s crazy. Harrison Ford has made a career out of playing protagonists characters we or other characters initially may not like, but who ultimately changes for the better han Solo.
Decker from the Blade Runner Indiana Jones are all classic protagonists. Brending doesn’t have this kind of protagonist and branding the protagonist. Is the problem the need the requirement or want that your brand promises to solve for satisfy a brand protagonist in this light can either be explicitly or implicitly stated if Brent X wants to convey the convenience of international banking having branches all around the globe? I’m stressing this too globe-trotting explorers a business people, the inconvenience of not having such a bank is usually an explicitly stated protagonist.
Most service companies explicitly state the protagonist in their stories. Luxury beauty and fashion brands typically use an implicitly state. A protagonist Brand X will make you feel youthful what’s implicit is that its audience feels insecure about their gray, hairs or wrinkles or weight or whatever it is? They feel insecure about that and security is the implicitly stated protagonist. Think of these as the elephant in the room that no one wants to actually say is there.
Another story convention is called an antagonist. An antagonist is someone bent on stopping the hero or the protagonist of a story. Your antagonist s, –, are your main competitors. Few brands actually name their rivals in their stories. However, they’re usually clever clues in clues about their identity at aardvark. Our antagonist, unsurprisingly, were major labels. All we had to say was we listen and we learn and our audience knew exactly who we were talking about and how we were different.
Another story convention is called an arch. An arch is like a bridge. It gets you from point A to point B. Your story is about fulfilling a need or a problem or a desire. If your brand satisfies a problem, the arch is a person going from having a problem to understanding that your brand will solve that problem. If your brand is fashion-related, for instance, the arch is going from not knowing what to wear to the office party to seeing that dress, causing a stir.
Another arch is someone who is bored of all their article games in thinking that your article game is just what they need to relieve their boredom. Every story needs an arch. Another convention is conflict. Typically, a story needs conflict for branding. I say a story needs resolution. If the arch is the bridge resolution is the final destination, it’s the engagement with the brand, whether that engagement is a purchase or acquisition of certain services.
Well, this isn’t a story element. It’s the outcome. A branding story always aims for as a set of conventions. Each one of these seven has its role to play in conveying relevance and uniqueness to a brand story’s audience. So, to recap: the story is comprised of seven elements: a central premise, a three-dimensional character, a confined space, a protagonist and antagonist an arch and resolution. We will be exploring these in this lecture, as well as the following lectures within this unit.
Keeping these seven elements in mind in this lecture, we will be exploring two critical aspects of storytelling, developing an understanding of why storytelling establishes audience, connections and developing an understanding of strategic storytelling element. In addition to seven storytelling elements, strategic brand stories conveys six levels of meaning and I’ll briefly introduce what these are now.
The first is the attributes of a brand, in other words, what it is that makes a brand different and unique. The second level of meaning is the benefits of a brand. The third is a brand’s values. The fourth is a brand culture. For instance, a pehoe Apple has a culture about innovation. Jaguar has a culture of luxury and elegance Minnie’s ministry of sound has a culture of fun and hedonism. The fifth is the personality of a brand in the 6th level of meaning is understanding its audience through tone of voice vocabulary.
Images, music – in other words, all of the things that a brand story uses to convey, meaning. So, let’s spend some time exploring brand attributes brand attributes address specific aspects of a brand. In other words, they signify the basic nature of a brand. They are a bundle of features that highlight the physical and personality aspects of a brand attributes are developed through images, actions or presumptions.
They are a collection of characteristics, personality elements and associations that make a brand uniquely yours boiled-down. It’s what you bring to the table that no one else can attributes convey. Uniqueness attributes, convey uniqueness and distinctiveness. Attributes can also convey a brand’s value and its promise understanding your brand’s attributes helps you define the confined space. Your story must work with them.
You can think of this element as a filter filtering out everything that is extraneous to your brand story. To keep it on point. You can also think of it as a boundary or a frame for a conversation. Keeping your basic story focused and concise within a brown story. Attributes will always be the central premise. Specific attributes can also be the three-dimensional character, or sometimes even the protagonist, which one it is will depend on the story you want to tell and that story’s point the attribute you wish to tell a story about may also influence how you want to tell that story.
In other words, determine whether you’re confined space will be a short article, a blog post, a press release an image, a some of the form of communication. With your audience, understanding your brand’s, unique combination of attributes helps you establish it convey the following things: you are different. The clarity of the message you want to deliver to your brand story, the perception and audience has of your brand.
This perception should be heightened and strengthened, strengthened by every brand story. You tell or brand experience that you share two-way loyalty. Your end of the bargain is not wasting your audience’s time. Each and every story you tell or experience you share has to be meaningful and relevant to your audience. Your loyalty to your audience should, in the medium to long term, result in your audience being loyal to your brand.
To illustrate the point about Brown difference on the screen or two very popular brands, of coffee, keeping the concept of difference in mind. They are at the end of the day, both just cups of coffee and your opinion. What makes one different from the other, what Association do you have for each one of them think about the brand messages and their advertising, which one do you listen to and why? How does the branding messages for each influenced you do they do their messages influence? You spend a little bit of time thinking about this pause, the article here, if you want to spend a few minutes just thinking about these, your answers to these questions you’ll be answering similar questions these in the scenario and the template exercises that accompany this session brand Benefits are about what it is.
Your brand does if a brand exists to solve a problem than how exactly does it solve that problem in a way that no other brands can if it exists, to fill a void or a need or desire, then how does it fill this in a way that A similar brand can’t what positive experience action or outcome can your brand provide. This is another aspect that relates to the central premise, part of the story. It is also the arch that leads to a resolution.
Brand values explain how you can prove what you can do and why you can do it better than your competitors without a unique value proposition. Your brand lacks focus and leaves an audience confused. The more value that your Brown brings to the market into an audience. The stronger your brand can be. This needs to be something beyond a profit motive. Why are you passionate about what it is that you do? Brand values relates to the protagonist element of your storytelling.
Remember in branding the protagonist is the problem the needs requirement or want that your brand promises to solve or satisfying solving or fulfilling is its function and its value to get to the root of your brand’s value. Ask yourself these following questions: who are we? What do we stand for? What do we do for our audience? How does our audience see our brand and what do they think it stands for now enter your story’s protagonist who solely exists to answer just these questions, the central premise of your story solely exists to allow the protagonist to answer a specific question.
The penny has probably started to drop why this approach is more powerful, more effective than merely bombarding people with just the standard by this message and why we’re spending so much time in the first in this first lecture for this session, covering story to storytelling, hopefully, you’ve Begun to see the relevance between the seven storytelling conventions brand attributes and how strategically produced brand stories can use these to create associations about a brand that links to memory.
If not, don’t worry this, this is a theme that will be developing far more fully over the next couple of slides. So what is this thing? We call brand culture. Let me spend a little time answering that by outlining what creating a brand culture actually accomplishes, a brand culture creates a sense of community with this audience. It’s the shared aspect of storytelling and all of the elements that go with that story.
Each element speaks about your brand’s: they create associations that should mean something and stand for something. It’s the act of sharing, whether it’s experiences, knowledge time, advice, ideals, beliefs or things. All of this creates a culture or an environment. A brand culture creates an experience with its audience. It’s actually audience focused. It develops a sense of empathy. A brand lets its audience know that it understands what it is they want need or requires.
A brand culture also defines your brand’s ethos. It is the proof that you walk the talk. It’s the proof that your motivation isn’t all about the money that there is a genuine passion on your part for doing whatever it is that you do this aspect links to your stories, central premise. It can also be your story’s protagonist and also its character, which one will again depend on the story that you want to tell and the reason why you want to tell it okay, so what’s brand personality, all about then Brown personality is it’s a set of human Characteristics and attributes that are attributed to a brand name, it’s something to which an audience can relate to you at an emotional level, and this is the added value that our brand gains, apart from its functional benefits.
Think again, back to that Dyson example that I gave just like any other Hoover, but when you really start drilling down into it, it’s all about the lifestyle and actually not just owning a Dyson but having a Dyson home brand personality is a hundred percent about the Three-Dimensional character aspect of your storytelling: this is something we’ll be discussing in greater detail over the next few slides.
Why is having a brand personality? Important? It’s about establishing a perceptive difference in uniqueness, using personality archetypes gives your brand to personality and a story that everyone can understand and relate to both internally and externally to your business or your service. Art fork records personality was kind of like the older, older brother or sister. You want it to be when you group, when you grew older or a cool, older, cousin or a hip uncle most families have one of these.
Their tastes are a bit ahead of the times, but they’re unquestioned when they speak. Everyone listens to what they have to say. They don’t follow trends, they make the trends they had, that undefinable and unquantifiable it or x-factor, and yet they remain very grounded and very down to earth. They’re, not arrogance, which kind of makes them even cooler. They also like to share. It was the right character for the company and one that worked and still works incredibly well, once established, it was a brand personality that worked across cultures and geographies that cool family member personality is universal.
Considering the majority of record labels, don’t even have a brand personality. The fact that aardvark had won much last one that worked well, may the label stand out in a very positive way even more. It was no accident that the label attracts the audience that it does. We were very clear about who we were as a brand. What we had to offer and why we were passionate about the business that we were in our brand stories in character clearly delivered the message.
There are five basic dimensions of brand personality which you can see here on the screen, and I apologize again. This is part of the reason why I split this overall lecture into two halves. I’m heating you with rather a lot in this one so between you know, seven but storytelling elements, six levels of meaning, and now we have five personality dimensions in the table. You’ll see a dimension name like sincerity and the traits that are most often associated with that dimension.
In the case of sincerity, the traits most often associated with sincerity are dermis, disa, t, honesty, genuineness and cheerfulness. This is an area that has undergone extensive research for decades. Hence the identified traits associated associated with each one of these five dimensions. You are quite literally looking at the results of hundreds of millions of pounds worth of marketing research.
While this money and interest spent on brand personality, people make purchasing decisions based on any number of associations, they have with an individual brand and companies spend millions on advertising and marketing activities so that they can influence what those associations might be. Just as we each choose. Our friends, based on their personalities, brands, can elicit the same sort of response and consumers understanding your brand’s personality will transform how you approach an audience.
It’s also one of the fundamental foundations of creating a branding community. Let’s look at the first dimension sincerity. Consumers interpret sincere brands, is being down-to-earth, honest, wholesome and cheerful so using, I don’t know julia roberts as an example of a actor or actress brown, but the house sincerity associated with it sure some people will find julia roberts annoying, but most people find her endearing.
The kind of woman you could sit down with for a chinwag at the kitchen table next up is excitement. The most exciting brands are daring, spirited, imaginative and on the cutting edge of things not only are Burton Snowboards on the cutting edge of technology and performance. The products bearing the burden names are designed with their audience and minds, funky, graphics and for thinking designs make Burton a leader in their competitive industry.
Next up is competence, reliability, intelligence and success are the traits best associated with brands associated with competence. Even in these trying economic times, there are a few financial service firms that still manage to play well in in an audience’s mind, Ernst & Young is the stable, successful smart guy next door. Who can tell you how to transform your business? Sorry for the sirens? It’s just proven to be one of those days really.
Next up we have sophistication a brand that is sophisticated, is viewed as charming and fit for the upper classes. When it comes to esteem, in seemingly eternal longevity, the chanel brand is unequaled in good times and bad. This brand remains strong as a symbol of life lived in all the right places, doing all the right things last we have ruggedness. Interestingly, an audience picks up on this personality dimension quite well.
Rugged brands are seen as outdoors in tough. The North Face has built an empire by outfitting people who actually do Chris carry things outdoors as well as those who just want to look good now. In most cases, a brand only has one dimension. There are others like aardvark, who have more than one and I’ll explain how this works overall, aardvark mixed sincerity with excitement, both of these dimensions captured its brand personality.
Now, where things get a bit, tricky was defining a dimension for aardvarks different audiences aardvark, not only releases albums within staggeringly different music genres. It sells music to the public and to other companies, so taking the first part of that first selling, music to the public. We couldn’t brand our alternative rock releases, the same way that we branded our minimalist electronica releases that it just wouldn’t work.
Alternative rockers, wanted, ruggedness and excitement. Minimalist electronica lovers wanted sincerity and sophistication with the Dasha competence. We reflected each tribes, dimension, preferences and all of our branding messages to each all the while making sure the overall look feel and style were congruent to the overall aardvark brand. In other words, we played with various aspects of the overall brand character and personality and tailored each to every genre of music that we released.
The fun was in developing an overall brand personality and character, an umbrella or master personality, as it were. That could enable us to do all of this. An additional layer of complication was licensing and selling our music Jude’s strategic business partners. Partnership deals with international music download providers, other record labels, other music publishers and people who rented our music for television, film and gaming game production companies was a large part of the overall business and it would have been really inappropriate to send another business.
The same kind of branding stories or have the same kind of branding character as those that we sent to the public when it came to our business partners. Competence was the defining personality dimension with a dash of excitement and sincerity, and if this sounds like having multiple personalities, it kind of is most entertainment. Companies do have multiple faces. We have to it’s all about understanding the wants and needs of the various tribes who make up our overall audience in what’s meaningful and relevant to each one of them.
If you go on to own or handle a company, that only requires one dimension, be very, very thankful and be very, very grateful. The point of the aardvark example is this understanding these characteristics for your brand’s, but, more specifically for your audience, support you in framing your strategic branding, storytelling, okay. So what is brand audience you’ve already done a bit of reading about this and you’ve heard it and wanted to the articles that you viewed already an audience is what we used to refer to as consumers or customers.
An audience is also composed of distinct, individual tribes. What we used to refer to as demographics, traditional marketers, still use the terms, consumers, customers and demographics? I don’t it kind of a lot of the kind of newer generation of marketers. They don’t either. Is that I’m not alone more and more marketing people have begun. Abandoning those old fashioned terms for audience and tribes, so why would we do that terms like consumer customer and demographics, dehumanize people? They turn living people into an abstraction and other that is reduced to use statistics or a percentage point they’re? Not us.
We can do horrible things to them like spamming in direct mail, because we no longer see them as being human. Like us, consumers, customer and demographics, traditional marketers, see them as just the life support systems for wallets purses or checking accounts. That’s all they’re worth audience and tribe’s is an affirmative view. People who think in these terms want to exchange experiences and yes, goods, products and services as well, but what we want to do these things in a more positive way, a way that isn’t reductionist.
We see audiences and tribes as humans they’re, one of us. They have thoughts and feelings and opinions and aspirations, as well as wallets purses and checking accounts. While they may all sound slightly hippie dippie a way to approach this kind of work. The rewards on many different levels makes the effort worth it. Audiences are loyal. Audiences can also advocate on your brand’s behalf numbers and statistics can’t advocate, and they never will before.
Listening to this last part of the lecture, I suggest that you refer back to your notes about the seven elements of a story which, just as a reminder, the central premise: the three-dimensional character, the confined space, the protagonist, the antagonist of the arch and the resolution, and Really understand what each one of these elements are and what they contribute to a story. I’d also suggest revisiting your notes about the six levels of meaning which, just in case you forgotten our brand attributes brand benefits, brand values, brand culture, brand personality and audience understand the relationships in the interactions between the seven story, elements and six levels of meaning.
You will need to relate what you learned in the first half of this lesson to the last bit of brand storytelling that we’re about to cover here. We will be building on that knowledge, which you will need in order to complete this scenario and the template exercises for this session. A good strategic brand story is also measurable. In other words, your brand’s story is the most important statement you can make to ensure it’s as powerful as it can be document your story and ask these three questions.
Number one. Is it relevant by relevant, I mean you can state what you think is important, but the only thing that matters is that it’s important to your audience make sure your language feels like it belongs to them. The second question: is it valuable by valuable I mean, does your brand story deliver real value to the lives of your audience if it isn’t immediately evident, go back and craft the statement, so it delivers the value third question: is it extendable and by extent extendable? I mean: can your brand story extend across your entire? Offering can it grow with you into the future, make sure that your story has enough depth and again think about the example that I gave for that umbrella personality for aardvark? That’s a good example of making something extendable here, I’m going to give you some storytelling secrets: have you ever read a corporate website, that’s so dry and so factual? It nearly puts you to sleep.
Conversely, have you read one of those about us page that was so painstakingly detailed? You know the ones that kind of say it started when I was born in a small town and college. I studied then, 10 years after that project we decided to, and it just goes on and on and on in my new detail, so much so that you’re utterly confused by the second paragraph. Another thing to keep in mind: that’s basically don’t do that.
Keep things nice clean and streamlines another secret. It’s a story! Writing have you accomplished something unimaginable overcome an impossible hardship over joy to find your passion tell your audience about it. These are evergreen ideas and emotions that will always resonate with your audience. It shows you’re genuine and it shows it again beyond a profit motive. You have a real passion for doing the thing that it is that you do challenge yourself to tell your anecdotes in two or three sentences to stay on course.
This is a topic will be going into far far more in depth than the whole kind of writing more effectively online course, but for now just kind of think about how you can put things in a very, very succinct way, some more storytelling secrets if you’re a New customer or new client met you in person. After reading your website, or blog with your, be a big disconnect between that and your real personality, showcase, your personality and unique style by telling your story in your own voice give your audience a glimpse into the kind of person or brand that you are this.
Should this will always show you and demonstrate your passion and the next one stumped on how to embrace your voice on paper risk? Looking like a crazy person and actually say out loud the story, you want to tell online even record it with your smartphone or one of those dictaphones transcribe it and then edit it just to round out the edges and make sure that everything is smooth. If you saw clothing, that’s primarily aimed towards professional twenty-something, women want to think about creating a blog or a blog series, at least that offers fashion advice and tips for dressing well at work or outfits that take you from the desk to drinks.
Afterwards, you get the idea, there’s kind of stories tell the stories your audience want in need to hear another little tip is um devote 30 minutes to getting to know your audience better. What are they reading? What do they comment most on? What are the biggest challenges? Craft blog posts addressing what you’ve learned and in doing so remember the personality dimensions, but also remember the six levels of meaning brand attributes, benefits, values, culture, personality and audience that wraps things up for this lecture.
I wish you all the best for your work on the scenarios in the template that accompany this session, and I will see you in the next session.
Lots of us belong to private Facebook groups and we belong to online forums in different places where social media is shared, and many of us are using those social media platforms to build our business. So if, for example, you are using the social media platform and your brand online is inconsistent with the brand that you’ve created with your customers, there’s a huge discrepancy, and I don’t mean to be a stickler about this, but I’m very keenly aware that anything.
You say online: please stop if you’re doing anything else and you’re not paying attention. Please stop and give me your undivided attention right now, because if you only remember one thing from what I’m sharing with you today, this is it okay. I need you to pay attention to this. One idea anything that you share online and I do mean anything can be screenshotted and it can be posted on a yelp review on a Google review on a private Facebook page on a public Facebook page in another.
Facebook group, or wherever your clients and customers hang out so anything that you say, even if even if pay very close attention to this, even if you’re cussing out one person that has offended you in a private Facebook group, here’s the reason I know this to be True, I are on five Facebook groups and they belong to different areas of my business. I get on a daily basis, twenty to thirty screenshots that have nothing to do with anything that happened in our group.
Did you know that this professional just said this and they sent me a screenshot and I look at it? I say that’s really interesting. I recommended that girl a week ago to a client of mine, but I never would have recommended her if I knew she was capable of that, and I take her off my list of recommendations. I don’t confront her because it’s not my business, it was not. My conversation, it had nothing to do with me, but without her ever knowing it, she just went from.
I really like this person and I’ve recommended her, because I believed in her – and I want her business to succeed too going into this file of. Oh, my goodness. That’s really lewd, and I don’t I don’t want to promote that because that doesn’t represent me. That’s not a good representation of me, and so I will quietly pull her off my recommendation list going into just a bin of friends, never to be recommended again, and I get a huge opportunity to recommend lots of people in the cleaning industry because that’s the space, I’m in and I have a voice, so I get to share lots of oh, you should call so and so they’re really good they’re customers love them.
I read all the little testimonials and things on the Facebook groups. I know that their customers are huge. Fans have never worked with them personally, but you may want to give them a call right. This happens all day every day and then there are people that I quietly pull off the list and I just kind of shake my head. Like oh man, I wish that wasn’t the case. I really like this person and they deserve the business, and I know that they need the business, but I won’t ever recommend them again.
Okay, so there are things like that that happen, that you have no idea are happening. Okay, so when you arms are on social media, please don’t post when you’re drunk if you’re having PMS and you’re having a real moody day, which we all have right. Please don’t post put yourself in a timeout and say this is not good for my personal or my business brand, because the things that you say – and I promise you this – the things that you say and post will be shared.
They will be. I promise you that
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My name is Frank, Calder and I’d spend most of the time helping small businesses grow by improving their strategies. So if I so, how many of you would believe article marketing would actually help their businesses to grow and how many of you using it effectively you’re in a using? I don’t you know, but so here’s an example of a client will work with recently in the finance industry, which is about as as competitive as it gets for SEO.
I mean, as I say when we started, we were here at zero presence on Google and then takes a bit of time, but over the months we grew them to a point: they’re thirty, nine keywords on page one, and they were on page one in twenty four Major cities and towns in the UK, so if you’re in Birmingham we’re in London and you typed in bridge finance, for example, boom they’d be right up there and I’ll show you the sort of strategies that we oh yeah.
This is citations. Do you don’t know what citations are? You know, like Yale, Yelp, all these types of citations, very powerful, because they’re another form of announcing who you are what you do so again here we grew the citations till we had like 75 or I think, let’s you put over a hundred citations up and again On page one, so in this example, if you look at we’re taking a word bridge loans, for example, which is the expensive word, so you’ve got ten to 100 thousand searches a month for bridge loan.
The singular and you’ll pay six pounds at 13 pounds for a click, that’s not for a customers just to click it, and if you’re going for a click for to call, the price would be even higher. So in this particular case, this bridge loan company, who is spending on average twenty to twenty five pounds of click by the time they put all their pink times in place and right so next month. So when you search for Google here, we got we’re searching for bridge loans Harvard so you know the first fall there that the Edwards, so these guys are all paying.
You know it’s Easter thirteen pounds for every click and then we got the beginning of the brief sack we get served. So here’s what we call the three stack, there’s use of the map and there’s usually about three businesses appear at this point and then, if you click on it and open it expands. So a client is here and put them in the three stack. Obviously, but then organically, we put them at position number one.
Now we then put them on position, two three, four, four, a article. This is an explainer article and then here this is the carts. This is one of the citations and then here for another article, a review article. So what’s a customer do the first when they find out that they think your service is something that might be interested in. They want proof and evidence that you can deliver what you save in the deliver, and this is where you have an independent review article, so this is hosted by someone else’s.
You can’t host you see, yeah and then we’ve got another thickness of the live active article. So what you’ve got on page, one is five out of the ten options are being a page one that is pretty much page, one domination, just from one business, one keyword in one city, but we did that in 24 cities, towns and cities in the UK and For many more keywords than that, and of course, when you go to images, these are all their images here here, that’s not one, that’s not one! This is so forth.
So and then, if you go for YouTube through the articles, we did exactly the same again. We’ve completely dominated for that ski search terms, bridging loans, his here we’re looking at in this particular article. This shows you how many keywords and search terms are on page one, or in this case we’ve got one two, three, four, five, six, seven eight so two terms from one article gets page one. So, for example, you got this is for the Burlington one.
So one of the towns and cities we’ve got bridge loans, Birmingham bridge loan Boeing because you got the singular, the plural they’re all important. They all stack up mathematically in Google’s algorithm to say this is important, so people one the biggest mistakes people make with SEO keywords. Is they make them too broad going to be like a rifle shot? And then we go down to bridge best. Bridging loans is position.
Seven and another one fourteen nineteen, so you know I just want you to think how much impact would some really good SCM search engine marketing and article marketing have on your business? If any of you interested in learning more about this, you can contact me contact me today, I’m here and my website, BTA academy.Com. Thank you for listening. I hope it was of interest. So Ryan was one of you busy delivers and I’m so happy busyness everything that how amazing other businesses to bring them all home page and agenda advice
You may already know, but if not, we’ve got some really great pointers to help you make up your mind. Secondly, you’re going to find out why we use wordpress.Org to build our blog on this is really important and then I’m going to help.
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I’m going to teach you how to make a really beautiful header for your block or, if you don’t want to do it yourself, I’m going to show you where to get one done for just a few dollars and the same with the logo. I’m going to show you how you can make your own logo using a free tool or again have one created for just a few dollars and more so by the end of level. One you will have a fully functional blog.
It will be complete with pages with posts, images and everything else that you need before you start sending traffic to that blog and monetizing ie earning money from 8. Okay I’ll see you in
And most of these, you just need an internet connection and maybe like a phone or a laptop, and all these also have the potential to bring in a pretty decent amount money if done right, but anyways, probably in the article, if you’ve been checking on my blog Before I talked about the stock market money, investing entrepreneurship, things like that, so you’re interested in any of that kind of stuff, definitely head over my blog and consider subscribing but other than getting right into it.
So before you do this, if you know you don’t have a couple hundred dollars laying around which I’m sure you know some of you guys out there, don’t one thing you might want to consider, because I’m sure this will be a complaint in the comment section. Is that you might need a little bit of money to start most of these one thing that I’ve been doing and that I’ve been showing on my blog as well to get a little bit of extra income in is just simply going around your house looking for Some old things that you might not use anymore, but maybe someone else, could use and sell them on eBay.
So what I actually did personally was just sell old college textbooks that I had sitting around and I had quite a few of them that are worth you know, 10 to 20 dollars, and that was just something easy that I had laying around, and I also had Some old electronics laying around that I could you know, easily sell for maybe 10 20 bucks on eBay. So that is a good way that I think can get. You started off if you’re looking for a little bit of extra cash that you might not have laying around to start some of these passive income ideas, because not all these are like totally free.
You know some of these might be some of these. You might have just like stuff laying around your house but anyways. The first passive income stream wouldn’t be talking about, is dividend investing, so what dividends are, and if you’re, you know an investor yourself. You probably know this, but if you’re not basically what dividends are. Is a company if you choose to invest in Stockton them, the company actually pays you either on a monthly, quarterly yearly or by yearly basis and most commonly they pay you quarterly or monthly, and the most common ways quarterly, but so, like I said, a company pays.
You a certain percentage of their stock price, so, for example, if a stocks like I don’t know, let’s say $ 100 and the company is paying you a 3 % dividend yield, 3 % of a hundred dollars, which is three dollars, would be paid out throughout the Year, whether it be quarterly or monthly, so if a company’s paying a monthly dividend on that, 3 % would be divided by 12 and then paid out every single month and companies can increase or decrease their dividends over time and some dividend stocks.
You know I talk about them all the time on my blog, you might check some out those articles out if you’re interested in that, but some dividend stocks are really good. Our dividend, aristocrats or deafening Kings. These are companies have been giving out their dividend and increasing their dividend either for 25 years, if your their dividend, aristocrat or 50 years, if their dividend King. So those are some good ones to look out for, because, when your dividend investing, you usually try to look for stocks that not only are continuing to give out their dividend, but they are also increasing it over a certain amount of time.
Usually the longer the better – and you also want to look at companies that you know, aren’t necessarily have the hard, don’t necessarily have the highest dividend yield but, like I just said, have been increasing, you ever have the potential to continue to increase it so different. Investing. I think is a great passive income source. It’s not going to give you very much because a company with a good yields – 3 % – and if you look at 3 % over a year – and you have $ 1,000 – invest in dividend stocks.
That’s not a whole lot of money, but, as time goes on, that is compounding interest takes into effect, as well as yield on cost. There is potential for you to get a pretty significant amount of passive income from dividends, not like a quick fix to get. You know hundreds of dollars every single year, a thousands of dollars every single year unless you have a pretty substantial amount to invest, but this is a relatively easy one, in my opinion, to get started on and one that could definitely definitely build up over time.
Next. One I’ll be talking about is YouTube blog, which is exactly what I do right now. So, with a youtube blog, there’s a bunch of different ways: you can earn money off of it. There’s a lot of people on here who just make articles for fun and don’t earn any, but there’s also a pretty decent amount of people who monetize their blog in one way or another, so with a youtube blog. Obviously, you need somewhat of a following to begin, but I think you know having a YouTube.
Blog is a great way to earn a little bit of passive income and you can earn anywhere from a couple. You know a couple hundred dollars a month to like potentially six figures a month off of YouTube, which there’s a big difference, a big effort between those two, because, if you’re going to be earning or want to be earning a lot of money on YouTube, you have To be putting a significant amount of effort versus, if you only want to earn, let’s say a couple extra hundred dollars a month, I really truthfully don’t think you need to put in a whole lot of effort.
So, with a youtube blog, I think you could potentially talk about anything out there. I personally talked about you know the stock market, investing money, entrepreneurship, things of that nature, but I truthfully think and believe that you can potentially talk about anything that you’re interested in, because, if you’re interested in something I’m sure there are plenty people out there who are Also interested in that topic as well – and I mean some things you might want to consider talking about.
Excuse me as I adjust my lighting. I mean you talk about anything like I do like entrepreneurship business. You could do a gaming blog. You know an art blog, a music blog, the blog about who knows, like let’s say, you’re super big Harry Potter fan. You talk about Harry Potter. There are literally a unlimited amount of things you talk about and, like I said, if you’re interested in it, that probably means other people are as well and a couple ways that you can monetize your YouTube blog.
The number one way that I do and which brings in the most revenue for me, is just simply by running ads and recently you boot YouTube changed its requirements for that you now have to have, I think, like a thousand subs and four thousand hours of launch Time in the past, like year and a lot of people are kind of angry about that, but, to be completely honest, your blog likely wasn’t being monetized with ads before you reach that mark anyways, and I have heard some people complain about not being monetized now, even After they hit that mark, but that’s likely because they’re just simply not reaching that four thousand hours of read time, even though they might have thought they did.
I saw a lot of people were complaining about it. They looked up the blogs I was like buddy didn’t hit that 4,000 hours of read time yet in the past year. Unfortunately, so you got to hit that, but my blog actually was almost exactly over a thousand subscribers and four thousand hours of read time as soon as I got monetized anyways with the old format of ten thousand views and that’s all it was so I actually don’t Think that’s too hard of a goal to achieve, and even if you were less than that and you were monetizing, your blog anyways, you probably weren’t earning enough like you – were only earning like ten to twenty dollars a month anyways.
So it wasn’t a very big amount. But anyways there’s a bunch of other ways. You can monetize off youtube couple ways I do as well is in the description. You’ll see affiliate links idamante off of that. I only get like 10 20 bucks a month from that, but I also do referral programs so web sites and apps. I use I put the referral link in the description and, if you guys, click that and like sign up, I get a very small commission from that and then that’s really all the way main ways.
I monetize it through ads and affiliate links as well as referral links, but there are a bunch of different ways. You do like sell, merchandise, sell online materials. Like horses, you can sell a book that you wrote maybe you’re like a PDF or something that you made up. That’s relevant to your blog. I mean there’s like dozens and dozens of different ways that you can monetize your blog off of just simply putting links in the description or trying to like filter people to somewhere else.
So those are just a couple and a couple that I do that are working out pretty well right now and I do get a few hundred extra dollars a month from them and they’re promotes them are pretty passive, like putting the links in the description and running Ads on my blog, I don’t like actively try to monetize my blog very much. This is like the exact description of what passive income pays. The next way you can earn passive income is through an affiliate, slash product based blog or a YouTube blog.
So this is kind of like what I was saying before, but you can also do this in a blog format. I think pretty easily, as well as like an Instagram page or, like I said, a youtube blog as well. So, my blog, I don’t talk about products or services at all. I really just talk about like investing and like entrepreneurship type article ideas, so there isn’t really a great way for me to make a large amount of money off of affiliate links.
But if you had a blog, where you talked solely about like reviewing tech products or reviewing toys or gaming, or something like that that you talked specifically about a set of products, you were going to be making a whole lot more money off of affiliate links as Well, as advertisers coming to you, if you do begin to reach a larger audience, so I think that in the future I might consider making a blog this way, because I think there is a lot of money to made and if made a lot of money to Be made in affiliate marketing, as well as just getting like product offers and reviews from different companies out there, and I I do like my blog and I like what I do with it.
But I make very very little money compared to other blogs off of affiliate marketing and I might consider doing those in a blog format to start off and then switch over to a youtube blog. But we’ll have to wait and see for that, because that would be a lot more work on my part but anyways. I think if you have a blog that talks about any sort of products – let’s say you’re super into – I don’t know, let’s say you’re super into Marvel and you love like superheroes and you have a ton of action figures and you have a ton of.
I don’t know like a superhero related toys at your house, maybe you’re like a collector. If you set down once a day or maybe even a couple times a week and either wrote an article about certain products or all wrote or made a article about these products. You could probably make a pretty decent income off of affiliate marketing simply by putting links through Amazon or through eBay or Target. I mean pretty much.
Every company out there has an affiliate program. Amazon, in my opinion, is the easiest and the largest out there. I’m almost pretty sure it’s the largest out there right now. I could double-check that, but pretty sure it’s the biggest, but I know eBay has an affiliate program. Let’s see Target heads when I know if Walmart has one I know of those are some bigger ones out there. I don’t think Apple or like any of those protec companies have them, but I’ll have to double check on that.
I know for sure that I use the one that I use is Amazon. I have also used targets and Walmart’s in the past before, but my main chunk of affiliate income they’re actually pretty much. 100 % of it has been off of Amazon affiliate, which is a great way to go as well. Next, passive income idea is by selling an online course. So if you are like very good at something or you’re very educated in a certain area, something an online course, I think can actually be a super super profitable way.
I know my specific Nisha if you look at people like Ryan Scribner, Jeremy, over at financial education. I think, Graham Stefan, might also have a course as well that they sell online, but I know for a fact that Ryan, Scribner and Jeremy are making upwards to six figures a month from their online courses, but they do have a pretty sizable audience that they have. Now, compared to what they started at, I actually followed both of them when they had a very small audience.
So they did a lot of hard work and put in a lot of effort to get this audience, but online courses, if you are you know pretty smart and you know whatever it might be. It doesn’t have to be like something like super specific. But if you are good at something – and you want to share that knowledge with people, an online course can be a great way to go now. One thing knowing about this: if you are like yeah, I don’t know, let’s say you’re like kind of good at the stock market and investing, and you put out a course out there that isn’t very good people are like immediately going to get mad and put very Few bad reviews on your website, as well as just online in general.
So if you are not like an expert in that area or you’re, not like very, very good at it to where you are like significantly better than most people. Putting an online course is not a good idea for you, so this one is a little bit different because you do have to have a specific talent, but I do think it is possible for people to put good information out there. You can’t just put an online course full of Google Google information that you stole from like Weeki links or whatever.
That definitely will not work. But if you happen to be very smart in a specific area, pretty much regardless of what it is, you definitely can make a sizable amount of money from online online courses and the last one that I’ve actually been doing for the past couple of weeks or so And that I also did in the past for online income is or passive income. I should say passive online income is selling things on eBay.
So what I do there is, I buy items for very cheap from Facebook marketplace, as well as like thrift stores in my area, and then I resell them on eBay for a profit. So recently, I’ve been targeting very specific items, but I think you can really do this with the whole assortment of things, and this one, I would say, requires a little bit more work than some of these other ones, but this one can be started with very very Little money no money and can be very, very profitable if you have a good eye for what things sell well on eBay, and I think today more than you know a few years ago, this is much easier and better because when you’re at a thrift store or If you’re looking at Facebook marketplace, you can check these items very very quickly on eBay and see how much they’re actually selling for so, for example, I recently was buying stuff at local thrift store, and I started picking up a bunch of Christmas, coffee, mugs and every Single one of these mugs I bought for a dollar or less and the bugs are just Christmas items in general, because when I’m making this article right now, it is November 7th Christmas stuff is selling like crazy right now and selling very very well, because obviously people Are getting ready for the holidays, so I picked up all these mugs for less than a dollar and some of these upselling and lots, and some of these I’m selling singly, depending how like good of condition they’re in and if they like, came in a single pack Or not, but all these mugs I bought for less than a dollar and I’m selling for anywhere from five to twenty five dollars, and that is obviously a really good ROI.
And if you were doing that, every single week or every single weekend or doing it like a couple times a week, you could very very easily make a decent amount of money. A couple of things about this. I personally buy things off of Facebook Marketplace and thrift stores and sell them on eBay and eBay does take anywhere from like a 10 to 15 % fee on those it averages out for me around 12 %, just because of what level seller I am, but as You become a bigger and better seller on eBay.
They actually charge you fewer fees because you’re making them more money. So that’s one thing to consider as well. Another thing to consider with this is that you will, or if you make a certain amount on eBay. I can’t remember the exact amount you actually do have to fill out. I can’t remember the exact form be at 1099, but miscellaneous one, but I mean you actually have to fill out taxes for this because you’re making like a sizable and confirm this.
But that’s if you’re like upwards to like, I think it’s over a thousand. Maybe five thousand dollars. I can’t remember it’s somewhere from like a thousand to ten thousand. That might depend on where you live actually, but you might actually have to fill out tax information about that, but definitely like look to do more research into the head. If you’re worried about that, but this can be a very, very profitable way to do it.
You could also consider just reselling them on Facebook marketplace or possibly like Craigslist or other apps. Like that, like let go or offer up, I think another one’s called if you’re worried about that stuff. But regardless of what you do, I think it’s a very, very profitable business, but another thing to be careful about what that is, that you’re actually buying good items, because you don’t wan na be laying have you know a million Christmas mugs laying around your house that Aren’t selling very well because maybe they’re, cracked or really crappy or really dirty.
You definitely have to be careful with that and be careful what you’re buying you know you got to make sure that it’s probably going to sell. I really don’t buy things unless I pretty much know that they’re going to sell or they have been signed like crazy but other than that guys. That’s it for this article. I hope you enjoyed so the five different passive income things I talked about was making a YouTube blog, investing in dividend stocks, making an affiliate based website, slash YouTube blog selling online courses and selling things on eBay.
So let me know what you guys think in the comments section. Sorry this one’s a little bit. I had a little bit more to talk about in this article, but other than that guys. I hope you enjoyed the article and if you did definitely head over to my blog, I talked about investing entrepreneurship, passive income, things like that, so, if you’re interested in any of that kind of stuff, definitely over to my blog and if you like what you’re seeing Consider subscribing but other than that guys thanks for reading
I don’t know how he comes up with these ideas, for the brilliant, so alex has been having some good finds as well, so they so you can get the best find of the day. I mean this bridge never seen that bridge before the pretty much twists and then the boss can get past interesting yeah. Let’s see what can find some fisherman’s got set to code, they got a piece of steel, no numbers breath going to do stunts for us right over that canal.
Yeah, I’m going to jump the canal and often the kids are sniffing that one Wow alex has found the biggest thing so far. Retro car radio Cadell. I think I’m going to use your single cider for a bit, so I can find I need to have you on, though it’s one of the question hooks what they did right and it’s not weigh you down, Wow, okay, that Wow never swimming like that. I’ve only seen the silver ones, Brad found a little more bike Alex.
You got your nook, yeah yeah on this ruse. Don’t you found right, yeah move up down the barrier would come back to bite. What shows up the next one you would have gone down drops with the bomb in a bit got bike. Is awesome, don’t get the bike yeah one. Second guy got tango book yeah mice, to get it out. Okay, nice-looking bike as well. You know Alex winks, it was a like a cash box on top of the fence, so we’re trying to go back in the area.
Besides that hook Wow, the Lord will lift you up with that. It’s a beast, oh! This is going on. It beat us to, it is, beat us to the knife, I’m not bitter about it at all. You know yep clickbait, clickbait, it’s a rubber, dagger yeah. It’s quite a view. The other photos are safe, go Destin, so ain’t just me with camera issues. Today, Oh going again, yeah well you’ve moved over to us dealing here and left this tripod and it’s fallen in the water.
Oh no! Well, then it’s like the same price as my lens man. I’d say, feel sorry for you, but I’m in the same boat. So me and they drastic you go dude go fund me, so we can both get some cameras because if we’ve knackered ass today, I’m not seeing anybody capacity come here Nick no way just it’s not Doronin it might, it might be all right once its track. That’s that’s minging man, I’m good! Thank you! Okay, Brooke coffee’s, prepared nice looking snake by our camera, no need a microphone wait.
If you just broke your microphone as well and the whole setup, my phone will be dad’s cameras for water. Well, yeah. It’s been a good day but bad day what we got a day, all right, that’s it! So there’s no more magnet fishing now from either of us yeah. I promise to steal Bloods ending, because I can’t and sea will laugh II but really inside would die. So is all our finds look at all this. Looking at all, even a tripod.
Look at all that man, we got bikes, wheelchairs, gas, canisters more stuff over there, more bikes and Moe bakes wherever that is there is we got just loads? That’s an old-school chopper here loads of stuff man. I think it’s like the biggest whole life ever we’ve ever found. So I’ll call it that now we’ve got the phone of scrap guy you whatever it is to live like golden
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When fellow tips on marketing online influencer, a magazine published, is influencer ignited course on how to make your name a six-figure business, but personal branding.
That’s actually been here for such a long time like if you say so on YouTube. You’ll find articles range of back from like six years ago, so it’s been here for years, but there’s still so many people that don’t know what it is or means. So basically, a personal brand is really simple. It’s you! You are your own personal brand. You know whatever age position or whatever business you happen to be in.
You are your own personal brand. You are like the CEO of your own company to be incorporated to be in business today. Your most important task is to be head marketer. Other brands called you. You know yourself, you need to be able to position yourself in such a way that amplifies what you stand for and what you believe in. So what know who you are, what you stand for and just making that visible it’s well, I shown your skills and your passion, and this is just key for being successful in this day and age, and I truly believe that your reputation I online and offline might Even be more impactful than your CV or resume like, for example, a few weeks back, I went to London for a business meeting for brand paneer and the way I got that meme was actually through my personal brand as well like they already follow me from.
Like my JV Fitness days, I used to have I pry it’s a brand paneer. I have an online coaching business called JD Fitness and a few of the staff members already follow that account and that website and ID followed by Janie on that. So they already knew about my personal brand and then that they needed solved to manage the social media, and you know I already knew who I was basically and all they wants to know a bit more about brand pannier, but other than that.
They already knew what I thought for what my passion was. How good I was by. I know building a brand online, so it was an easy decision for them to invite me over so London second example is like two clients that actually sign up from pannier this week, both lines from the US. You know complete different parts of America and nevertheless, like ya came in contact with them and they accepted we’re company and me to take them on as clients, because my personal brand, that they see my YouTube blog, they see my Instagram account and they could see the Quality, I could bring to them to their company today today online reputation and they knew that I could leverage social media to in and more money online.
So that is why they allowed me to take them on as clients for Anthony and the last example small example. Yesterday I had a meeting with a client already signed me and basically they’ve got a few ambassadors and affiliates, and you know like team members, and they would all day you see as well and what I’m actually came over to me and said. Like I already know you are, I already follow you on, like Instagram and social media stuff, like that, I he really knew me cause of my personal brand, which is weird because, like I’ve never met this guy before in my life, and he actually knew a lot About me, he already knew that, like I made the switch from fitness to business and that you would really enjoy anyway, I documented my journey, which is it’s really cool, to see to be honest and people actually take notice of what I’m doing so.
I hope that sorta gives you an idea of what a personal brand is now for step, two, how to actually grow, and I think that the first step in growing your personal brand is actually that you need to acknowledge that you’ve already got one. I hear people say they almost all have personal grounds who know like you’ve, already got occasional brand. You know your Instagram shows your personal brands like, if you put photos of you going to town or no getting up to all kinds with your meat, and that is your personal brand.
Your personal brand is what I’ll go and party boy what you know. Nevertheless, that is your personal brand step. Two for growing a personal brand is self-reflection figure out what your strengths are like, where and what you’ve achieved up until now, you know like what is your story? Write it down. Memorize it no practices you need to like master the art of storytelling and your story to be precise, step three is self-assessment.
So how do you perceive yourself and how the others perceive you, or how do you want to keep perceived by others, and is your like online reputation? Is that in line with how you want others to perceive you, but don’t pretend to be someone that you’re not like? I see so many people out there that showing this or like trying to portray this like successful lifestyle and be honest like within it’s only a matter of time before these people get exposed.
It’ll, be yourself, try and show where you are like in you know the stage of your journey like. That is why I’m trying to show you guys how I’m building my business rather than pretending that oh yeah I’ve got a successful business. No, I’m not trying to say that I’m showing you how I’m building my business, no, my boobs business is not nowhere near six figures. You know it’s not a successful business just yet I’m just starting out and I’m showing you guys how I’m building it.
You know be transparent, show people who you are like really authentically, don’t try and pretend that you saw on that you’re. Not there for and go on a personal brand is amplify once you know your message once you know what you stand for then tell it to the wheels sell it to everyone. You know wait make sure that every message you put out online or offline is in line with your message and what you believe in and like.
Maybe it’s not like the most popular thing that I now there’s. Entrepreneurship is very, very popular online, but if that is not something that you’re passionate about or something that’s part of, you, then don’t pretend that you’re that person, you know just stick to your guns and tell people your story and your vision and in the long run, Like you will build a really strong tribal community around your personal brand and my last tip for building a personal brand is just to let it evolve.
You know we all, maybe change. You know we grow all there. We we we, you know, we get more skills and experiences, and it’s really important to let your personal brands do the same. Let it evolve know, don’t let it grow stale. You know I grow with you as your problem. Try new things. You know like seek new experiences and just let it lie clean and grow and evolve. Well, you know, being your authentic self and with that said, I dunno wrap up this article here.
Let me know in the comments down below, if you got some house at this article and also I am really passionate about making pram paneer and movement a tribe, a community. So if you made it to the end of the article, leave your Instagram username in the comments down below, and I will make sure to follow you guys thanks for reading like the article, if you liked it subscribe the blog for more and I hope to see You soon got to do what I got to do.
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If not here, you should end up here. If not go there and right here it says, search for a user and hashtag. You want to search for famous people, so that can be a celebrity or a famous shout out page and if you don’t have anything in mind I’ll be putting some users down in the description, so you can look them up.
I’m just going to do this. Shoutout page cuz, it has about two thousand eight hundred followers. That’s good enough for me, and you want to go right here where it says followers you want to tap on the number. Take you to this page and you will see all the people that are following that page. So what you want to do right now is start following a bunch of people as much as you can so just tap on, follow, follow follow.
Why is it doing that? Follow, oh my god. This is getting annoying, so you get the point. So, let’s just start following a bunch of people and if it says requested kind of like right there. I don’t recommend following him, because they’re probably not going to follow you back cuz. If you know they’re the type of people that would put their account on private, then I don’t know. But it’s you know it’s your choice but yeah so follow as many people as you can and wait about six hours at the most and within six hours.
What you want to do is look for the people that did not follow back and how would you do that? Well, there’s an app in the iOS App Store, I’m not about I’m, not sure about the Android, but I will find out and I’ll. I will be putting the link for the Android and iOS app and it’s called insta followers. Basically it analyzes your followers and it tells you breaks it into groups, it breaks it into the group, that’s not following you back and you know you get the idea.
So, basically, right here it tells me new followers. I have 15 new followers, us nine people have unfollowed me and 14 people are not following you back so which one I look at is the part where it says are not back, because we want to unfollow those people because they don’t know you know they didn’t Want to follow us so tap on that and unfollow those people now like. I said, I’m not sure if you guys have this app in the Android App Store, but I will make sure that I check I’ll check and I will and if there is I’ll, be putting the link down in the description.
So you can get it for your Android device, so basically unfollow those people that didn’t follow back and you know make sure you follow those people that are following back at him: easily unfollow them, and there are many third-party apps out there for both Android and iOS. That you can use to see who’s, not following you back and you can simply unfollow them from there. Anyways, like I said, Instagram is a big game.
I figured this article and if you learn something new make sure you give this article a big thumbs up and draw more articles like this and other content to make sure you click on that subscribe button. It sure does help me out a lot peace out.
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